WEBVTT 00:00.300 --> 00:06.330 Hey guys up to this video here we are ready to explore and learn more about the interface of Google 00:06.390 --> 00:11.460 that works if you will right now to add works dot Google dot com. 00:11.580 --> 00:15.760 You'll see these interface take on home right now. 00:16.000 --> 00:21.040 And from this interface is where we are creating new campaigns creating new ads. 00:21.060 --> 00:26.940 Watching the rissoles that we are having with your ads seen the keyword finding the best keywords for 00:26.940 --> 00:27.600 your audience. 00:27.600 --> 00:32.120 All of that we are using we are doing here on this interface. 00:32.220 --> 00:38.800 We have the top menu which is the main way to navigate from one place from one tool to another. 00:38.800 --> 00:44.160 Here we have some campaigns opportunities report and tools on the home menu. 00:44.160 --> 00:47.050 We have a general view of your account. 00:47.200 --> 00:52.410 This case you are seeing some data probably yours because we have about you we created a brand new account 00:52.410 --> 00:53.030 for you. 00:53.220 --> 00:59.070 You will have many data here but as you can see we can see the total number of interactions impressions 00:59.490 --> 01:06.660 interaction rate of our cost of the off your ass and the total costs of your ads so far in this specific 01:06.710 --> 01:07.600 timeframe. 01:07.800 --> 01:13.770 The next one is campaigns if we click on campaigns here is where we are creating new campaigns later 01:13.770 --> 01:14.360 in the course. 01:14.370 --> 01:20.040 And if you are a little bit overwhelmed with all this information all these options don't worry we'll 01:20.040 --> 01:26.280 talk about each one of them later here on the course on the left we have left menu and we see all the 01:26.280 --> 01:27.340 campaigns. 01:27.660 --> 01:33.960 So if you click on each campaign you can see data from that campaign lets say for example let's click 01:33.960 --> 01:39.120 on this one how to create how to make a website and we click on the campaign and below we have the our 01:39.150 --> 01:46.860 group our group our group of ads that you can create inside each campaign that say we have a campaign 01:46.860 --> 01:56.640 to promote your hotel in New York City and we have one group of ad running 30 percent off discount and 01:56.640 --> 02:03.480 we have another group of running promotion for Thanksgiving for example so you can have different group 02:03.480 --> 02:05.990 of out and we'll talk about that later too. 02:06.210 --> 02:08.420 Running for one specific campaign. 02:08.460 --> 02:13.470 So if you have more than one you click on the campaign here which is on Blue Rhino for example the how 02:13.470 --> 02:18.420 to make a website and below that you see all your ad groups. 02:18.420 --> 02:24.840 Right now we have only one also here on the left menu you see the different campaigns we have. 02:25.110 --> 02:30.890 We have the first one which is campaign number one you see on the left we have an icon which US which 02:30.970 --> 02:36.180 is the search would remember that we talk about the different types of art that we can create. 02:36.180 --> 02:37.550 We have this search. 02:37.890 --> 02:39.980 We have the display at. 02:40.290 --> 02:42.110 And we have the video ads. 02:42.180 --> 02:47.910 So in this case this icon is on this case at pacifically for the search. 02:48.180 --> 02:52.420 And the next one here for example the one that is in blue is for this DVD. 02:52.620 --> 02:59.580 So thats on our way to identify specific campaigns that you have also on the right here when you click 02:59.580 --> 03:06.120 on the specific campaign you see data from your campaign you can see a sample of your running on this 03:06.120 --> 03:06.360 case. 03:06.360 --> 03:08.230 I have this campaign Pao's for now. 03:08.250 --> 03:10.560 This is the impressions that I have. 03:10.560 --> 03:14.380 How many views on this video this is a video campaign. 03:14.460 --> 03:21.540 The view rate the average cost per view and the total cost for this campaign and for this campaign you 03:21.540 --> 03:24.070 have the campaign menu here are the top two. 03:24.240 --> 03:28.010 So if I google groups I can see all the groups for this campaign. 03:28.050 --> 03:33.720 And you can also hear see here on the left side settings you can change the setting of your campaign 03:33.720 --> 03:40.910 you have the specific acts that you have inside these campaign videos and videos targeting also hit 03:40.910 --> 03:41.970 on opportunities. 03:41.970 --> 03:49.080 If we go to the next option in the top menu we have opportunities that Google is showing us make some 03:49.080 --> 03:56.290 changes that we can make on or account on or add on or can things that can change their results. 03:56.310 --> 04:01.950 So in this case they are saying hey this is what you need to do in order to improve your campaign. 04:01.950 --> 04:06.780 And this is different for each account that the bands of the teachers you have the ad you have on how 04:06.780 --> 04:08.330 your ads are performing. 04:08.400 --> 04:14.100 They will give you suggestions here on the opportunities that the next one is there reports as we are 04:14.100 --> 04:17.630 talking about this later on the cards to where you can see the results. 04:17.640 --> 04:21.530 You can see graphics on how your arms are performing. 04:21.540 --> 04:23.110 And the last one is two. 04:23.220 --> 04:29.070 This is great because inside tools we have great tools to make sure everything is working fine like 04:29.090 --> 04:34.430 commercial's attribution Google Analytics and my favorite Here is the key word planner. 04:34.530 --> 04:36.700 I'll show you later in the next video. 04:36.750 --> 04:41.260 How to use the Google Keyword planners to find the best keywords for your game. 04:41.460 --> 04:46.650 If you want to change your settings you can come here on the top right hand side the settings icon you 04:46.650 --> 04:54.390 have the billing option account settings link account and the help option if you want to ask for help 04:54.450 --> 04:56.370 on this specific panel. 04:56.430 --> 05:03.850 Ok this is a general overview of the dashboard I know is to too many options here. 05:03.860 --> 05:09.470 Too many new terms terminologies but don't worry by the end of this model you will have your campaign 05:09.470 --> 05:14.280 running here on Google at work today and in the next video we continue with the car Seether.