Hey guys up to this video here we are ready to explore and learn more about the interface of Google
that works if you will right now to add works dot Google dot com.
You'll see these interface take on home right now.
And from this interface is where we are creating new campaigns creating new ads.
Watching the rissoles that we are having with your ads seen the keyword finding the best keywords for
your audience.
All of that we are using we are doing here on this interface.
We have the top menu which is the main way to navigate from one place from one tool to another.
Here we have some campaigns opportunities report and tools on the home menu.
We have a general view of your account.
This case you are seeing some data probably yours because we have about you we created a brand new account
for you.
You will have many data here but as you can see we can see the total number of interactions impressions
interaction rate of our cost of the off your ass and the total costs of your ads so far in this specific
timeframe.
The next one is campaigns if we click on campaigns here is where we are creating new campaigns later
in the course.
And if you are a little bit overwhelmed with all this information all these options don't worry we'll
talk about each one of them later here on the course on the left we have left menu and we see all the
campaigns.
So if you click on each campaign you can see data from that campaign lets say for example let's click
on this one how to create how to make a website and we click on the campaign and below we have the our
group our group our group of ads that you can create inside each campaign that say we have a campaign
to promote your hotel in New York City and we have one group of ad running 30 percent off discount and
we have another group of running promotion for Thanksgiving for example so you can have different group
of out and we'll talk about that later too.
Running for one specific campaign.
So if you have more than one you click on the campaign here which is on Blue Rhino for example the how
to make a website and below that you see all your ad groups.
Right now we have only one also here on the left menu you see the different campaigns we have.
We have the first one which is campaign number one you see on the left we have an icon which US which
is the search would remember that we talk about the different types of art that we can create.
We have this search.
We have the display at.
And we have the video ads.
So in this case this icon is on this case at pacifically for the search.
And the next one here for example the one that is in blue is for this DVD.
So thats on our way to identify specific campaigns that you have also on the right here when you click
on the specific campaign you see data from your campaign you can see a sample of your running on this
case.
I have this campaign Pao's for now.
This is the impressions that I have.
How many views on this video this is a video campaign.
The view rate the average cost per view and the total cost for this campaign and for this campaign you
have the campaign menu here are the top two.
So if I google groups I can see all the groups for this campaign.
And you can also hear see here on the left side settings you can change the setting of your campaign
you have the specific acts that you have inside these campaign videos and videos targeting also hit
on opportunities.
If we go to the next option in the top menu we have opportunities that Google is showing us make some
changes that we can make on or account on or add on or can things that can change their results.
So in this case they are saying hey this is what you need to do in order to improve your campaign.
And this is different for each account that the bands of the teachers you have the ad you have on how
your ads are performing.
They will give you suggestions here on the opportunities that the next one is there reports as we are
talking about this later on the cards to where you can see the results.
You can see graphics on how your arms are performing.
And the last one is two.
This is great because inside tools we have great tools to make sure everything is working fine like
commercial's attribution Google Analytics and my favorite Here is the key word planner.
I'll show you later in the next video.
How to use the Google Keyword planners to find the best keywords for your game.
If you want to change your settings you can come here on the top right hand side the settings icon you
have the billing option account settings link account and the help option if you want to ask for help
on this specific panel.
Ok this is a general overview of the dashboard I know is to too many options here.
Too many new terms terminologies but don't worry by the end of this model you will have your campaign
running here on Google at work today and in the next video we continue with the car Seether.