WEBVTT 00:00.870 --> 00:05.070 Let's talk about the keywords and which keywords you can use. 00:05.100 --> 00:12.360 So to do that there is a free tool from Google which is one of the best tools that you can use and it's 00:12.360 --> 00:14.130 called Google Keyword planner. 00:14.130 --> 00:21.570 So we go to Google and we type Google key we're planner. 00:21.720 --> 00:22.230 OK. 00:22.260 --> 00:27.320 Search for that and you see here the first result is Google Keyword planner. 00:27.330 --> 00:30.900 How much does it cost and you have all the information about that. 00:30.890 --> 00:33.860 All right now here this is and this is. 00:33.960 --> 00:37.150 This is the first to resolve the first organic result. 00:37.320 --> 00:41.210 So we click on this one and in here. 00:41.220 --> 00:42.810 Let's see. 00:42.840 --> 00:45.430 We are going to the Google Keyword. 00:45.450 --> 00:52.320 If you don't have an account with Google Keyword planner or you don't have an account with Google Adwords 00:52.530 --> 00:56.760 you will need to create one account before using the tool. 00:56.760 --> 01:04.590 Again the tool is 100 percent free right now of course that can change because Google constantly change 01:04.590 --> 01:09.240 their policies and how they deliver their products to the customer. 01:09.330 --> 01:11.340 But right now it's 100 percent free. 01:11.340 --> 01:14.740 The only thing you need is to create an account on Google ad words. 01:14.850 --> 01:19.870 So if you don't have an account let me show you very quick how to create one. 01:19.950 --> 01:21.390 Right now let me open up. 01:21.480 --> 01:23.920 This is a browser and coming into a browser. 01:24.210 --> 01:29.710 This is the page and you'll see if you don't have an account so you can click on Create an account here 01:29.710 --> 01:32.190 at the top right hand side. 01:32.370 --> 01:37.490 The first option is to enter the e-mail address so let me enter a generic e-mail address here just for 01:37.500 --> 01:38.330 test. 01:38.400 --> 01:44.180 What's your Web site ELINT or my website if you you need to enter your website here. 01:44.730 --> 01:50.220 So they are asking you yes I want to personalized tips and recommendations to improve my outperformer 01:50.280 --> 01:52.160 or no I don't want I. 01:52.350 --> 01:53.410 I will say no. 01:53.410 --> 01:58.220 For now you can change this later because we are not actually advertising on Google right now. 01:58.230 --> 02:00.320 That's not the focus of this class. 02:00.330 --> 02:01.760 Click on continue. 02:02.280 --> 02:05.490 Excellent is asking for the logon information for this account. 02:05.520 --> 02:07.030 So let me do that. 02:07.540 --> 02:07.800 OK. 02:07.800 --> 02:11.640 They are asking me for some recovery information. 02:11.730 --> 02:14.800 They have my phone on my recovery email address here. 02:14.960 --> 02:17.670 When ice and ready I click on done. 02:18.210 --> 02:19.740 Excellent. 02:19.740 --> 02:23.860 And now let's see what's the next step is loading the page. 02:23.910 --> 02:24.860 Excellent. 02:25.110 --> 02:30.060 In here we can create ads for YouTube for you for Google and all that. 02:30.060 --> 02:37.210 But for now we go to the top menu click on Tools and click on keyword planner. 02:37.270 --> 02:38.320 Opening the planner. 02:38.340 --> 02:40.260 That's great. 02:40.260 --> 02:44.620 And now here we are on the main page on the home page of the tool. 02:44.670 --> 02:51.900 If you don't have a credit card associated with your AdWords account you will need to enter your credit 02:51.900 --> 02:52.970 card again. 02:52.980 --> 02:55.440 For now this tool is totally free. 02:55.440 --> 03:00.650 The credit card is just in case you want to start creating ads with Google which is not the case. 03:00.660 --> 03:05.470 But in order to access the tool yes you need to have your credit card on file. 03:05.760 --> 03:10.600 So when you are when you complete that you will be here on the home page of the tool. 03:10.830 --> 03:17.250 And that although the specific option we are using here is the first option which is search for new 03:17.250 --> 03:21.210 keywords using phrase website or category. 03:21.360 --> 03:27.350 So click on that and in here we need to enter the cure for this specific case. 03:27.360 --> 03:33.190 Again we are talking about online courses online course. 03:33.810 --> 03:40.590 You can enter a website so Google will analyze the keywords associated with your website or with your 03:40.590 --> 03:41.760 competitors website. 03:41.760 --> 03:46.440 So if you have that you can enter here and see how the keywords are managed. 03:46.440 --> 03:51.090 On the specific website your pro category you can enter if you want. 03:51.090 --> 03:52.350 I don't worry about this. 03:52.350 --> 03:56.410 We need to or to only analyze the keywords right now. 03:56.580 --> 04:02.700 So targeting locations you can enter again the location the country the city and this case will enable 04:02.760 --> 04:04.190 all locations. 04:04.380 --> 04:08.100 You can choose the language you can you choose more than one language. 04:08.140 --> 04:15.570 When this case is English on the Google tour you want to search that on Google or on Google and search 04:15.570 --> 04:16.410 partners. 04:16.440 --> 04:20.060 For now I'll just select Google and click on Save. 04:20.070 --> 04:22.020 Also you can set up negative keywords. 04:22.020 --> 04:23.430 This is a little more advanced. 04:23.430 --> 04:28.770 Don't worry about this is if this is the first time you are using the tool when this is ready when you 04:28.770 --> 04:30.050 have your key word here. 04:30.300 --> 04:32.450 The location and the language. 04:32.480 --> 04:36.000 This these are the three most important thing you can click on. 04:36.000 --> 04:44.280 Get ideas and now Google is searching the database for these keywords and see how many times people 04:44.280 --> 04:48.950 go to Google dot com and search for specific keywords. 04:49.170 --> 04:51.870 And what's the beauty of all this. 04:51.870 --> 04:54.620 The beauty is that we have two tabs here on the top. 04:54.620 --> 04:57.200 The first one is add group ideas. 04:57.390 --> 04:59.500 Let me click on that so you can take a look. 04:59.890 --> 05:04.940 And the second one is the war idea and this is the one that we are using today. 05:04.960 --> 05:10.420 So you see here on the QAD are basically you enter a key word here at the top. 05:10.420 --> 05:17.260 They tell you how many monthly Sirtis are for this specific keyword search for the key we have which 05:17.260 --> 05:24.610 is online course we have for an 10k to 100 K searches per month. 05:24.610 --> 05:31.660 So that means that up to a hundred thousand people go every month to type these specific keywords. 05:31.990 --> 05:32.540 OK. 05:32.710 --> 05:41.410 And also the great thing here is that Google gives you the worst idea so related keywords keywords that 05:41.410 --> 05:49.120 I related with this term that you enter here on how many searches they have every month so you can use 05:49.120 --> 05:57.040 that to target specific content to create can target content for your Audi's on this case. 05:57.040 --> 06:01.220 We are using these four or Facebook page description. 06:01.480 --> 06:03.560 So the first one is online courses. 06:03.580 --> 06:08.600 So I read I will write this down on a piece of paper that I have here. 06:09.130 --> 06:10.230 So online courses. 06:10.270 --> 06:11.210 That's great. 06:11.560 --> 06:12.530 I'm here now. 06:12.550 --> 06:15.280 I will take a look on the key word suggestion. 06:15.370 --> 06:24.130 So I have online classes you see Front-End K to 100 K so this is another great key word that we can 06:24.130 --> 06:25.840 use on the description. 06:25.930 --> 06:30.980 Let me open no back here so we can write this and use it later. 06:31.000 --> 06:31.420 Let's see. 06:31.420 --> 06:32.230 New Document. 06:32.230 --> 06:32.940 OK. 06:33.280 --> 06:39.050 So the first one is on on line course this are effect. 06:39.130 --> 06:48.820 The second one is online classes which is a huge keyword also because it is it has up to 10 100000 people 06:48.820 --> 06:50.160 searching every month. 06:50.300 --> 06:51.430 These still learning. 06:51.460 --> 06:53.650 This is not a good keyword for my page. 06:53.650 --> 06:55.310 I think online education. 06:55.320 --> 06:57.620 Again another great keyword. 06:58.390 --> 07:09.840 So online education online universities online learning a great key or online learning. 07:11.080 --> 07:12.060 Let's see. 07:12.240 --> 07:12.540 OK. 07:12.580 --> 07:16.260 I'll use this for now online training is also great. 07:16.600 --> 07:21.980 So they were training in online courses. 07:22.090 --> 07:22.770 Excellent. 07:22.930 --> 07:26.090 You can also order these by average monthly search. 07:26.110 --> 07:33.580 So if you click on these Google will show you at the top the top the top searches for the specific you 07:33.580 --> 07:41.680 are so you see the the word course is is searched every month up to 1 million times distant at the cations 07:41.680 --> 07:44.730 free online courses with certificates online classes. 07:44.920 --> 07:46.030 All this is great. 07:46.240 --> 07:54.050 So we have a few keywords I invite you to spend more time if you need searching for keywords and we 07:54.050 --> 07:58.780 will use these five keywords I have here on or face book description. 07:58.790 --> 07:59.680 Why. 07:59.710 --> 08:07.740 Because these keywords are the top keywords for this specific area for the online course keyword phrase. 08:07.750 --> 08:08.310 OK. 08:08.500 --> 08:15.840 And by using that on the Facebook or the Facebook page description we are spreading BS keywords on Facebook 08:15.850 --> 08:16.760 we are spreading the. 08:16.870 --> 08:19.790 We work on google and google search partners. 08:19.930 --> 08:25.360 So that's why it is super important because they have the chances to for your page to run higher on 08:25.360 --> 08:32.230 Google and also on Facebook results are great because people will go actually on Google and search for 08:32.230 --> 08:36.220 the specific keyword and the key word is on your Facebook description. 08:36.340 --> 08:41.950 So Google will say OK these may be the right page for these these this group of people that are searching 08:41.950 --> 08:43.750 for is for these keywords. 08:43.870 --> 08:49.570 So that's why it's important before and we will do that on the next video will create the description 08:49.570 --> 08:52.270 on the next video before we end this video. 08:52.270 --> 08:56.680 Let me give you another example you can enter other keywords here if you want. 08:56.830 --> 09:02.730 Let's say we are talking about we have a business that we want to create a page about our choc'late 09:02.730 --> 09:03.300 key. 09:03.400 --> 09:09.290 Let's say we we have recipes of great cakes and one of the top one is a chocolate cake. 09:09.460 --> 09:15.240 So let's search for that charcoal and joke to that cake. 09:15.330 --> 09:15.750 OK. 09:15.800 --> 09:16.380 Surd 09:19.700 --> 09:23.540 see here so you see that there was a problem retrieving these ideas. 09:23.540 --> 09:24.280 Please try again. 09:24.320 --> 09:29.870 This happens sometimes because when when Google is I don't know if it's over low or what's her or what 09:29.870 --> 09:32.530 happened but happened some time if this happened to you. 09:32.570 --> 09:36.470 All you need to do is click on get ideas until you see the results. 09:36.470 --> 09:38.780 Let me refresh refresh the page. 09:38.880 --> 09:43.640 OK now we see the results so you see here the chocolate chocolate cake. 09:43.640 --> 09:51.740 This specific phrase people are looking for these on Facebook or actually on Google from one hundred 09:51.740 --> 09:57.850 K to 1 million times every month people go to Google and type this key word. 09:57.920 --> 09:58.220 OK. 09:58.220 --> 10:01.690 So these are great keywords that see weight related keywords. 10:01.700 --> 10:04.610 We have we have chocolate cake recipes. 10:04.610 --> 10:11.570 Another great key word cake recipes up to one million dessert recipes one medium easy chocolate cake 10:11.600 --> 10:15.450 recipe moist chocolate cake. 10:15.500 --> 10:16.160 OK Kyra. 10:16.210 --> 10:16.800 OK. 10:16.820 --> 10:20.010 One million Carriker is also up to 1 million. 10:20.210 --> 10:26.540 So this is a great way to find if I am interested on chocolate cake I will use for sure. 10:26.540 --> 10:31.920 The key word chocolate k cake recipes on my description. 10:32.360 --> 10:34.330 Let's see what else this serves. 10:34.340 --> 10:42.830 I'll use the word dessert because people are looking for that also and maybe I can add something about 10:42.830 --> 10:43.720 carrot cake. 10:43.730 --> 10:49.040 I know my page is about chocolate cake back and say hey if you want more information about other recipes 10:49.390 --> 10:56.010 on and you can click here and see and access the recipe of the best carrot cake you will ever meet. 10:56.030 --> 10:56.900 Or something like that. 10:56.930 --> 10:57.460 OK. 10:57.740 --> 10:59.420 So you get the idea. 10:59.450 --> 11:00.800 This is a great tool. 11:00.800 --> 11:02.060 I hope you like it. 11:02.060 --> 11:06.630 I hope you take action right now and search for your key. 11:06.950 --> 11:13.160 And right now at least five keywords related with your topics and we will use these keywords in the 11:13.160 --> 11:14.090 next video. 11:14.090 --> 11:14.940 See you there.