Let's talk about the keywords and which keywords you can use.
So to do that there is a free tool from Google which is one of the best tools that you can use and it's
called Google Keyword planner.
So we go to Google and we type Google key we're planner.
OK.
Search for that and you see here the first result is Google Keyword planner.
How much does it cost and you have all the information about that.
All right now here this is and this is.
This is the first to resolve the first organic result.
So we click on this one and in here.
Let's see.
We are going to the Google Keyword.
If you don't have an account with Google Keyword planner or you don't have an account with Google Adwords
you will need to create one account before using the tool.
Again the tool is 100 percent free right now of course that can change because Google constantly change
their policies and how they deliver their products to the customer.
But right now it's 100 percent free.
The only thing you need is to create an account on Google ad words.
So if you don't have an account let me show you very quick how to create one.
Right now let me open up.
This is a browser and coming into a browser.
This is the page and you'll see if you don't have an account so you can click on Create an account here
at the top right hand side.
The first option is to enter the e-mail address so let me enter a generic e-mail address here just for
test.
What's your Web site ELINT or my website if you you need to enter your website here.
So they are asking you yes I want to personalized tips and recommendations to improve my outperformer
or no I don't want I.
I will say no.
For now you can change this later because we are not actually advertising on Google right now.
That's not the focus of this class.
Click on continue.
Excellent is asking for the logon information for this account.
So let me do that.
OK.
They are asking me for some recovery information.
They have my phone on my recovery email address here.
When ice and ready I click on done.
Excellent.
And now let's see what's the next step is loading the page.
Excellent.
In here we can create ads for YouTube for you for Google and all that.
But for now we go to the top menu click on Tools and click on keyword planner.
Opening the planner.
That's great.
And now here we are on the main page on the home page of the tool.
If you don't have a credit card associated with your AdWords account you will need to enter your credit
card again.
For now this tool is totally free.
The credit card is just in case you want to start creating ads with Google which is not the case.
But in order to access the tool yes you need to have your credit card on file.
So when you are when you complete that you will be here on the home page of the tool.
And that although the specific option we are using here is the first option which is search for new
keywords using phrase website or category.
So click on that and in here we need to enter the cure for this specific case.
Again we are talking about online courses online course.
You can enter a website so Google will analyze the keywords associated with your website or with your
competitors website.
So if you have that you can enter here and see how the keywords are managed.
On the specific website your pro category you can enter if you want.
I don't worry about this.
We need to or to only analyze the keywords right now.
So targeting locations you can enter again the location the country the city and this case will enable
all locations.
You can choose the language you can you choose more than one language.
When this case is English on the Google tour you want to search that on Google or on Google and search
partners.
For now I'll just select Google and click on Save.
Also you can set up negative keywords.
This is a little more advanced.
Don't worry about this is if this is the first time you are using the tool when this is ready when you
have your key word here.
The location and the language.
This these are the three most important thing you can click on.
Get ideas and now Google is searching the database for these keywords and see how many times people
go to Google dot com and search for specific keywords.
And what's the beauty of all this.
The beauty is that we have two tabs here on the top.
The first one is add group ideas.
Let me click on that so you can take a look.
And the second one is the war idea and this is the one that we are using today.
So you see here on the QAD are basically you enter a key word here at the top.
They tell you how many monthly Sirtis are for this specific keyword search for the key we have which
is online course we have for an 10k to 100 K searches per month.
So that means that up to a hundred thousand people go every month to type these specific keywords.
OK.
And also the great thing here is that Google gives you the worst idea so related keywords keywords that
I related with this term that you enter here on how many searches they have every month so you can use
that to target specific content to create can target content for your Audi's on this case.
We are using these four or Facebook page description.
So the first one is online courses.
So I read I will write this down on a piece of paper that I have here.
So online courses.
That's great.
I'm here now.
I will take a look on the key word suggestion.
So I have online classes you see Front-End K to 100 K so this is another great key word that we can
use on the description.
Let me open no back here so we can write this and use it later.
Let's see.
New Document.
OK.
So the first one is on on line course this are effect.
The second one is online classes which is a huge keyword also because it is it has up to 10 100000 people
searching every month.
These still learning.
This is not a good keyword for my page.
I think online education.
Again another great keyword.
So online education online universities online learning a great key or online learning.
Let's see.
OK.
I'll use this for now online training is also great.
So they were training in online courses.
Excellent.
You can also order these by average monthly search.
So if you click on these Google will show you at the top the top the top searches for the specific you
are so you see the the word course is is searched every month up to 1 million times distant at the cations
free online courses with certificates online classes.
All this is great.
So we have a few keywords I invite you to spend more time if you need searching for keywords and we
will use these five keywords I have here on or face book description.
Why.
Because these keywords are the top keywords for this specific area for the online course keyword phrase.
OK.
And by using that on the Facebook or the Facebook page description we are spreading BS keywords on Facebook
we are spreading the.
We work on google and google search partners.
So that's why it is super important because they have the chances to for your page to run higher on
Google and also on Facebook results are great because people will go actually on Google and search for
the specific keyword and the key word is on your Facebook description.
So Google will say OK these may be the right page for these these this group of people that are searching
for is for these keywords.
So that's why it's important before and we will do that on the next video will create the description
on the next video before we end this video.
Let me give you another example you can enter other keywords here if you want.
Let's say we are talking about we have a business that we want to create a page about our choc'late
key.
Let's say we we have recipes of great cakes and one of the top one is a chocolate cake.
So let's search for that charcoal and joke to that cake.
OK.
Surd
see here so you see that there was a problem retrieving these ideas.
Please try again.
This happens sometimes because when when Google is I don't know if it's over low or what's her or what
happened but happened some time if this happened to you.
All you need to do is click on get ideas until you see the results.
Let me refresh refresh the page.
OK now we see the results so you see here the chocolate chocolate cake.
This specific phrase people are looking for these on Facebook or actually on Google from one hundred
K to 1 million times every month people go to Google and type this key word.
OK.
So these are great keywords that see weight related keywords.
We have we have chocolate cake recipes.
Another great key word cake recipes up to one million dessert recipes one medium easy chocolate cake
recipe moist chocolate cake.
OK Kyra.
OK.
One million Carriker is also up to 1 million.
So this is a great way to find if I am interested on chocolate cake I will use for sure.
The key word chocolate k cake recipes on my description.
Let's see what else this serves.
I'll use the word dessert because people are looking for that also and maybe I can add something about
carrot cake.
I know my page is about chocolate cake back and say hey if you want more information about other recipes
on and you can click here and see and access the recipe of the best carrot cake you will ever meet.
Or something like that.
OK.
So you get the idea.
This is a great tool.
I hope you like it.
I hope you take action right now and search for your key.
And right now at least five keywords related with your topics and we will use these keywords in the
next video.
See you there.