Grading in your first Google Adwords campaign let's do that right now in this video.
Step by step.
Here we are on the Adwords dot Google dot com website.
And we are on the home panel right now in the home dashboard.
The second option is campaign.
So click on that.
And now we are going to the campaign's dashboard where we can see all that that TVT all the information
the existing campaigns that we have.
If you have a new account probably you have only one campaign run in here or maybe a campaign that you
Pao's here.
OK so right now we are in the campaigns menu and we also select on the taps here they can paint our
boat is the first one.
And now we have the red button saying hey Plass campaign create a new campaign.
So if we click here we are able to see all the different ads the different campaigns that we can create
here on Google AdWords.
The first one is the search network and display select remember the which we talk about the three different
campaigns or we can create the video campaign the search campaign on the display can be so the search
is the one that will show when people go to Google dot com and search for your keyword and the display
is the one that shows in other websites.
In third party websites where they show your ad over there came the second one.
Network only display only shopping video or universal ad campaign in this case.
We are talking in this court who will talk about this the search network the display and also the video
campaign.
I'll show you also on these courts how to create a YouTube ad on this case by the end of this mall you
will.
You will have also a YouTube running on your account.
OK.
So right now we'll create a search only and because this is the easiest one to create.
And I want to show you how to do it right now.
So here we are on the campaigning.
Before we talk about these Let me talk to you about to tell you about the type of campaign we have this
standard which is the key word targeted tax ads showing on Google Search Risso.
If you have any questions and any time if you are not sure what something means here.
Google allows us they have a question mark.
I can hear where you can put the mouse on the top of it and you will have a description of exactly of
what each item means.
In case you have doubts but let me tell you here understander.
This is a standard service acts of the will show on the Google page if we enable the all factors Google
will allow us here on the next page to select more advanced features if you want to select the ad extensions
and that advance feature that we have on Google Adwords you can select this one so you will have all
the options available if you want to improve to optimize your app for mobile app installs.
You can select these.
Also we have the dynamic search.
And in this case if you select this one you are not using you are not selecting specific keywords.
This is good if you have an online store for example with lots of products and products that are changing
all the time by selecting the dynamic search at google will go to the website and analyze all the keywords
analyze all the data that you have there and the algorithm will ultimately improve and we'll create
a target our audience will create specific keywords to target your ads for your website and call only
as a way to make calls for your business so if they see your ad and they click on it you'll see that
they use are special are mobile they will be parent with an option to call your business so they all
they need to do is click on your ad and click on call on the phone.
The smartphone will automatically make the call to your business.
This case we are using the standard option here right now on this example game campaign name.
I recommend you to add something that is descriptive that you know in the future remember or you will
have a lot of campaigns in the coming month in the coming days in the coming years and you will you'll
need to have a good description here on the campaign.
So spend some time here writing a compelling description that you were hoping to identify your campaign.
Well this case my campaign will be about digital marketing so I will tell the people that are interested
in digital marketing and driving people to my website.
You can also add here you can put the slash and you can add more information about your audience.
For example if you are typing in U.S. Canada and U.K. for example or the countries you can at the countries
you can add the gender of the people you are your are here.
So that's up to you.
For me I will not only for this demonstration digital marketing as I mean below that we have a lower
setting for an existing campaign.
So if you if you have more campaigns that you want to use the same settings just slow the settings from
there that's an easy way to create new art when you already have campaigns that are very successful.
So the second one here is super successful I have.
And having a great conversion rate great results so you can import the settings from this campaign to
my new app if I won this case.
I won't do that.
Let's move forward.
The next one is network.
So where your ad will show is saying that will show in Google search.
Networks and also you have the option to check if you want to show your ads on in on this Google search
part search partner.
So basically other Web sites the other search engines are part of the pool.
We'll also show you if you want.
For now if this is do first if you are starting here I recommend you to select only Google search network
devices.
Google will show by default.
And we can not change these to all illegible devices so mobile tablets cell phones laptops computers
all the devices will be running your By before the next video.
We'll continue the fighting.
Your target audience see.