WEBVTT 00:00.660 --> 00:05.580 Grading in your first Google Adwords campaign let's do that right now in this video. 00:05.580 --> 00:07.110 Step by step. 00:07.190 --> 00:10.500 Here we are on the Adwords dot Google dot com website. 00:10.680 --> 00:14.010 And we are on the home panel right now in the home dashboard. 00:14.010 --> 00:15.290 The second option is campaign. 00:15.300 --> 00:16.740 So click on that. 00:17.010 --> 00:22.370 And now we are going to the campaign's dashboard where we can see all that that TVT all the information 00:22.380 --> 00:24.190 the existing campaigns that we have. 00:24.300 --> 00:30.750 If you have a new account probably you have only one campaign run in here or maybe a campaign that you 00:30.750 --> 00:31.610 Pao's here. 00:31.680 --> 00:37.810 OK so right now we are in the campaigns menu and we also select on the taps here they can paint our 00:37.840 --> 00:38.850 boat is the first one. 00:38.850 --> 00:43.400 And now we have the red button saying hey Plass campaign create a new campaign. 00:43.410 --> 00:49.950 So if we click here we are able to see all the different ads the different campaigns that we can create 00:49.950 --> 00:51.290 here on Google AdWords. 00:51.300 --> 00:57.480 The first one is the search network and display select remember the which we talk about the three different 00:58.140 --> 01:03.780 campaigns or we can create the video campaign the search campaign on the display can be so the search 01:04.200 --> 01:09.330 is the one that will show when people go to Google dot com and search for your keyword and the display 01:09.330 --> 01:12.510 is the one that shows in other websites. 01:12.510 --> 01:18.180 In third party websites where they show your ad over there came the second one. 01:18.300 --> 01:24.960 Network only display only shopping video or universal ad campaign in this case. 01:24.990 --> 01:31.770 We are talking in this court who will talk about this the search network the display and also the video 01:32.070 --> 01:32.550 campaign. 01:32.550 --> 01:38.100 I'll show you also on these courts how to create a YouTube ad on this case by the end of this mall you 01:38.100 --> 01:38.390 will. 01:38.390 --> 01:41.550 You will have also a YouTube running on your account. 01:41.730 --> 01:42.160 OK. 01:42.390 --> 01:47.930 So right now we'll create a search only and because this is the easiest one to create. 01:47.930 --> 01:50.420 And I want to show you how to do it right now. 01:50.460 --> 01:52.680 So here we are on the campaigning. 01:52.680 --> 01:57.680 Before we talk about these Let me talk to you about to tell you about the type of campaign we have this 01:57.680 --> 02:03.400 standard which is the key word targeted tax ads showing on Google Search Risso. 02:03.690 --> 02:09.120 If you have any questions and any time if you are not sure what something means here. 02:09.120 --> 02:12.920 Google allows us they have a question mark. 02:12.960 --> 02:18.680 I can hear where you can put the mouse on the top of it and you will have a description of exactly of 02:18.720 --> 02:20.780 what each item means. 02:20.790 --> 02:24.490 In case you have doubts but let me tell you here understander. 02:24.690 --> 02:32.490 This is a standard service acts of the will show on the Google page if we enable the all factors Google 02:32.490 --> 02:39.870 will allow us here on the next page to select more advanced features if you want to select the ad extensions 02:39.930 --> 02:45.210 and that advance feature that we have on Google Adwords you can select this one so you will have all 02:45.210 --> 02:52.020 the options available if you want to improve to optimize your app for mobile app installs. 02:52.020 --> 02:53.320 You can select these. 02:53.340 --> 02:55.550 Also we have the dynamic search. 02:55.600 --> 03:02.310 And in this case if you select this one you are not using you are not selecting specific keywords. 03:02.340 --> 03:07.410 This is good if you have an online store for example with lots of products and products that are changing 03:07.440 --> 03:14.670 all the time by selecting the dynamic search at google will go to the website and analyze all the keywords 03:14.700 --> 03:20.910 analyze all the data that you have there and the algorithm will ultimately improve and we'll create 03:21.000 --> 03:28.650 a target our audience will create specific keywords to target your ads for your website and call only 03:28.650 --> 03:36.210 as a way to make calls for your business so if they see your ad and they click on it you'll see that 03:36.240 --> 03:42.960 they use are special are mobile they will be parent with an option to call your business so they all 03:42.960 --> 03:47.220 they need to do is click on your ad and click on call on the phone. 03:47.220 --> 03:50.220 The smartphone will automatically make the call to your business. 03:50.220 --> 03:57.350 This case we are using the standard option here right now on this example game campaign name. 03:57.360 --> 04:02.130 I recommend you to add something that is descriptive that you know in the future remember or you will 04:02.130 --> 04:07.940 have a lot of campaigns in the coming month in the coming days in the coming years and you will you'll 04:07.950 --> 04:10.840 need to have a good description here on the campaign. 04:10.860 --> 04:18.040 So spend some time here writing a compelling description that you were hoping to identify your campaign. 04:18.160 --> 04:26.870 Well this case my campaign will be about digital marketing so I will tell the people that are interested 04:26.870 --> 04:29.750 in digital marketing and driving people to my website. 04:29.880 --> 04:34.740 You can also add here you can put the slash and you can add more information about your audience. 04:34.740 --> 04:42.060 For example if you are typing in U.S. Canada and U.K. for example or the countries you can at the countries 04:42.090 --> 04:46.370 you can add the gender of the people you are your are here. 04:46.560 --> 04:47.610 So that's up to you. 04:47.610 --> 04:54.850 For me I will not only for this demonstration digital marketing as I mean below that we have a lower 04:54.870 --> 04:56.160 setting for an existing campaign. 04:56.160 --> 05:01.460 So if you if you have more campaigns that you want to use the same settings just slow the settings from 05:01.460 --> 05:06.750 there that's an easy way to create new art when you already have campaigns that are very successful. 05:06.750 --> 05:09.930 So the second one here is super successful I have. 05:09.970 --> 05:16.850 And having a great conversion rate great results so you can import the settings from this campaign to 05:16.850 --> 05:19.190 my new app if I won this case. 05:19.220 --> 05:20.520 I won't do that. 05:20.810 --> 05:22.110 Let's move forward. 05:22.370 --> 05:23.510 The next one is network. 05:23.510 --> 05:27.560 So where your ad will show is saying that will show in Google search. 05:27.590 --> 05:34.820 Networks and also you have the option to check if you want to show your ads on in on this Google search 05:34.820 --> 05:35.930 part search partner. 05:35.930 --> 05:40.390 So basically other Web sites the other search engines are part of the pool. 05:40.430 --> 05:42.800 We'll also show you if you want. 05:42.800 --> 05:49.160 For now if this is do first if you are starting here I recommend you to select only Google search network 05:49.790 --> 05:50.560 devices. 05:50.570 --> 05:52.960 Google will show by default. 05:52.970 --> 06:01.700 And we can not change these to all illegible devices so mobile tablets cell phones laptops computers 06:02.060 --> 06:07.130 all the devices will be running your By before the next video. 06:07.130 --> 06:08.480 We'll continue the fighting. 06:08.480 --> 06:10.140 Your target audience see.