WEBVTT 00:00.460 --> 00:06.150 OK you guys continue on with the Furse are we are creating here and all at the Works remember that is 00:06.150 --> 00:10.130 a search app and now we need to choose the target out. 00:10.140 --> 00:12.100 So the first option is the locations. 00:12.130 --> 00:17.260 Here you are again if you have any questions of any type and you want more information about each field. 00:17.340 --> 00:23.310 You can click here on the question mark next to each item and you will have a complete description of 00:23.370 --> 00:24.210 the item. 00:24.210 --> 00:31.980 So here we need to set a leg or Winik we can include or exclude specific specific Arrius off regions 00:32.070 --> 00:38.820 of your target audience so if your target audience is for example in the US you can add your United 00:38.820 --> 00:43.200 States here you can add the United States and Canada or you can say let me choose. 00:43.230 --> 00:45.370 If you said a me let me choose. 00:45.390 --> 00:47.100 You can have specific cities. 00:47.100 --> 00:49.800 Let's say we had Miami for example. 00:50.090 --> 00:55.750 And when you when you add the city or you can add the address you can at a specific zip code. 00:55.770 --> 00:56.520 Let's see here. 00:56.700 --> 00:58.210 You have a zip code. 00:58.560 --> 01:00.210 You see that. 01:00.210 --> 01:07.990 How many people are the potential reach of these specific specific locations or for the scope. 01:08.070 --> 01:15.400 You see that the potential reach is 300 or more than 300000 people came for Miami. 01:15.400 --> 01:21.260 What if we are Miami the city you see the potential reach is more than six million people. 01:21.450 --> 01:26.100 You can also have your address here you can add more than one country more than one city that's up to 01:26.100 --> 01:26.430 you. 01:26.550 --> 01:28.940 If you click on advanced search this is great. 01:29.070 --> 01:34.140 You see the area that these specific locations are covering. 01:34.140 --> 01:41.880 So if I go here to Miami for example you see the area that people in this area will be the target audience 01:41.880 --> 01:43.800 for this specific location. 01:43.800 --> 01:51.020 So if I want to at let's say this area here Miami Beach I can add Miami Beach. 01:51.630 --> 01:55.540 And you see that Google automatically at the new location here. 01:55.560 --> 02:01.870 So if I go to radius targeting I can enter this specific address of your business let's say the winter 02:01.890 --> 02:05.850 Clematis Street and you enter your address here. 02:06.120 --> 02:10.170 And you said how many miles around your business you want to target people. 02:10.170 --> 02:16.380 So I want to target people only 10 miles around my business if you prefer kilometers you can select 02:16.380 --> 02:17.030 here too. 02:17.190 --> 02:20.120 So pre-concert here we are. 02:20.430 --> 02:26.790 This is the location Clematis Street and I am targeting people 10 miles around my business. 02:26.790 --> 02:29.700 Let's say I want to target people only two miles around. 02:29.910 --> 02:33.240 So you have a more target audience right now. 02:33.240 --> 02:35.340 Only two miles around your business. 02:35.340 --> 02:40.950 This is powerful because it works especially if you have a local business where you are providing services 02:40.950 --> 02:46.590 to your audience and you can use that by doing their radios targeting. 02:46.590 --> 02:52.710 When you're happy with your target you click on done and let's move forward now. 02:52.800 --> 02:59.490 Now we have two languages if we take an edit here I recommend to choose only one language because your 02:59.580 --> 03:02.250 ad will not be translated by Google. 03:02.250 --> 03:08.610 So if you select let's say Spanish here people who speak Spanish will see your ad in English and probably 03:08.610 --> 03:12.750 you will have good results so for now I recommend you to use only one language. 03:12.750 --> 03:17.260 Of course you can unselect English and so like any other language that you prefer. 03:17.400 --> 03:21.840 Especially this basically is the language in which you are right in your act. 03:21.890 --> 03:28.260 And let's move forward to the next area which is the big strategy here we will be talking about how 03:28.260 --> 03:30.490 much to invest on your art. 03:30.510 --> 03:32.760 And we are doing that in the next video ceder.