WEBVTT 00:00.460 --> 00:04.460 You the best strategy for your google ads or ads. 00:04.610 --> 00:06.000 Let's talk about that right now. 00:06.000 --> 00:12.720 Here we have continued with the ad creation the beat strategy and we need to choose the strategy that 00:12.720 --> 00:13.410 we want to use. 00:13.410 --> 00:20.910 If we click on the dropdown menu here you'll see that at the top we are presented with a lot of outsmarting 00:21.090 --> 00:23.400 striders strategies from Google. 00:23.400 --> 00:27.690 This works great for some business but not for another. 00:27.720 --> 00:33.150 If you are starting and this is what we are doing right now we'll use the manual CPC. 00:33.150 --> 00:35.110 This is the cost per click. 00:35.130 --> 00:42.450 Every time somebody clicks on your ad you will be paying an amount of money to Google and you can decide 00:42.450 --> 00:45.500 that here on the beach area. 00:45.540 --> 00:52.400 Remember that when we search for keywords for specific keywords we have different Macsyma on our minimum. 00:52.440 --> 00:54.480 Beat a month's solid safe. 00:54.480 --> 01:01.260 I use the key word for example digital marketing the keyword phrase and you need to have that in consideration 01:01.260 --> 01:07.860 when we are using the man or CPC on the automatic strategy we have the target search Basler page location 01:07.860 --> 01:15.470 so we all will optimize the app in order to show your ad in the first page of Google to tally the CPA 01:15.480 --> 01:23.310 to target our away tracking outranking share maximize the clicks on your ads so it will said the bid 01:23.340 --> 01:30.000 to help you get the most click within your budget and maximize the conversions and has the CPC. 01:30.000 --> 01:33.850 This is all Altmark for now we'll choose the man or K.. 01:34.200 --> 01:37.380 The next step is to choose how much you are paying for each click. 01:37.380 --> 01:44.100 Remember that the one we use the Google Keyword planner here we when we find the keyword next to the 01:44.100 --> 01:46.680 key word we have a suggested deep amount. 01:46.680 --> 01:52.590 So if you don't if you're not sure how much you need to push here I recommend you start very low. 01:52.680 --> 02:00.810 Sometimes if you set us a low amount here Google won't even show your at so that's why you need to go 02:01.170 --> 02:03.410 on google keyword planner right now. 02:03.420 --> 02:07.410 If you don't remember how to read you can check to videos before this one. 02:07.410 --> 02:14.400 We have a complete class showing you how to find the best keywords and how to find the average beat 02:14.460 --> 02:15.960 amount for each keyword. 02:16.140 --> 02:20.370 So for this test I will add here $3 gain. 02:20.610 --> 02:25.780 Of course this is up to you and this change depending of your keywords. 02:25.850 --> 02:27.330 And next we have the budget. 02:27.330 --> 02:30.570 How much you want to spend at the this case. 02:30.570 --> 02:32.290 I'll say dollars. 02:32.420 --> 02:39.680 Thirty three dollars a day is the maximum I can spend on the amount per bid is $3. 02:39.720 --> 02:46.470 So one question that people ask me all the time they should ask my clients is OK if I said $3 here that 02:46.470 --> 02:49.530 means that every time I will be paying $3. 02:49.530 --> 02:53.050 No that doesn't mean this is the maximum amount. 02:53.310 --> 02:59.820 So if you have more than one company bidding for the same keywords let's say are we're we're talking 02:59.820 --> 03:02.560 here about the key word digital marketing for example. 03:02.700 --> 03:07.990 So we have company that is that is targeted in digital marketing keyword. 03:08.190 --> 03:16.110 And they add here two dollars and fifty cents for example Barbet and the company is also targeting digital 03:16.110 --> 03:16.650 marketing. 03:16.650 --> 03:20.080 And they said OK they want to pay up to $3 here. 03:20.190 --> 03:20.880 OK. 03:20.880 --> 03:27.610 So what happened is that because we have company A and B for the fighting let's say for that Sainty 03:27.640 --> 03:33.350 war and the company B have more is hard to have a higher bid for this keyword. 03:33.660 --> 03:38.550 What happened here is that you know are you are not paying $3 here you will pay a little bit more than 03:38.550 --> 03:45.420 the other the other company which is 250 in this case probably you pay to 160 cents or something like 03:45.420 --> 03:47.490 that is around that amount. 03:47.490 --> 03:49.200 Of course this is just an example. 03:49.200 --> 03:54.930 Nobody knows exactly how the algorithm work and how it's calculated so but you now have any idea of 03:54.930 --> 03:56.660 how the how the bidding works. 03:56.670 --> 03:57.290 OK. 03:57.450 --> 03:59.210 So let's move forward here. 03:59.220 --> 04:04.610 Next we have the ad extensions we are not using this right now in this example. 04:04.620 --> 04:06.020 Probably later on the course. 04:06.030 --> 04:09.990 But if you want to learn more you can click on take a tour and take a look on that. 04:09.990 --> 04:15.060 So for now we are happy with this double check that all is as you can. 04:15.180 --> 04:20.340 And when you are ready take on safe and continue and we move to the next Ariail consider.