You the best strategy for your google ads or ads.
Let's talk about that right now.
Here we have continued with the ad creation the beat strategy and we need to choose the strategy that
we want to use.
If we click on the dropdown menu here you'll see that at the top we are presented with a lot of outsmarting
striders strategies from Google.
This works great for some business but not for another.
If you are starting and this is what we are doing right now we'll use the manual CPC.
This is the cost per click.
Every time somebody clicks on your ad you will be paying an amount of money to Google and you can decide
that here on the beach area.
Remember that when we search for keywords for specific keywords we have different Macsyma on our minimum.
Beat a month's solid safe.
I use the key word for example digital marketing the keyword phrase and you need to have that in consideration
when we are using the man or CPC on the automatic strategy we have the target search Basler page location
so we all will optimize the app in order to show your ad in the first page of Google to tally the CPA
to target our away tracking outranking share maximize the clicks on your ads so it will said the bid
to help you get the most click within your budget and maximize the conversions and has the CPC.
This is all Altmark for now we'll choose the man or K..
The next step is to choose how much you are paying for each click.
Remember that the one we use the Google Keyword planner here we when we find the keyword next to the
key word we have a suggested deep amount.
So if you don't if you're not sure how much you need to push here I recommend you start very low.
Sometimes if you set us a low amount here Google won't even show your at so that's why you need to go
on google keyword planner right now.
If you don't remember how to read you can check to videos before this one.
We have a complete class showing you how to find the best keywords and how to find the average beat
amount for each keyword.
So for this test I will add here $3 gain.
Of course this is up to you and this change depending of your keywords.
And next we have the budget.
How much you want to spend at the this case.
I'll say dollars.
Thirty three dollars a day is the maximum I can spend on the amount per bid is $3.
So one question that people ask me all the time they should ask my clients is OK if I said $3 here that
means that every time I will be paying $3.
No that doesn't mean this is the maximum amount.
So if you have more than one company bidding for the same keywords let's say are we're we're talking
here about the key word digital marketing for example.
So we have company that is that is targeted in digital marketing keyword.
And they add here two dollars and fifty cents for example Barbet and the company is also targeting digital
marketing.
And they said OK they want to pay up to $3 here.
OK.
So what happened is that because we have company A and B for the fighting let's say for that Sainty
war and the company B have more is hard to have a higher bid for this keyword.
What happened here is that you know are you are not paying $3 here you will pay a little bit more than
the other the other company which is 250 in this case probably you pay to 160 cents or something like
that is around that amount.
Of course this is just an example.
Nobody knows exactly how the algorithm work and how it's calculated so but you now have any idea of
how the how the bidding works.
OK.
So let's move forward here.
Next we have the ad extensions we are not using this right now in this example.
Probably later on the course.
But if you want to learn more you can click on take a tour and take a look on that.
So for now we are happy with this double check that all is as you can.
And when you are ready take on safe and continue and we move to the next Ariail consider.