WEBVTT 00:00.510 --> 00:06.660 OK the next section here is where we create the ad groups and we choose the keyword or remember the 00:06.770 --> 00:14.580 keywords are one of the most important elements here on or app creation because the keyword is the main 00:14.580 --> 00:18.690 tool that will help us to identify the met the right people right. 00:18.690 --> 00:24.180 People will go to Google and they will search for specific keyword and we need to know exactly what 00:24.180 --> 00:29.970 keywords they are using and that's why we spend some time some time in the last videos with the Google 00:29.970 --> 00:31.140 Keyword planner. 00:31.140 --> 00:31.700 OK. 00:31.710 --> 00:33.450 So let's start with this right now. 00:33.450 --> 00:37.190 The first fill here is to add the landing page. 00:37.230 --> 00:41.440 I recommend you to have a landing page if you want to collect by landing page. 00:41.460 --> 00:46.860 We mean here on Google that is not only the Lannie page where you are collecting name an e-mail from 00:46.860 --> 00:47.880 your audience. 00:47.910 --> 00:53.680 Landing Page means any page that you are right when you're out it's ok where you have an offer. 00:53.730 --> 00:59.570 Of course you want people to take action because you are paid for then for traffic to these specifically 00:59.570 --> 01:04.890 and embed your pain because they are clicking on these links so you want to have a super optimized landing 01:04.890 --> 01:05.160 page. 01:05.160 --> 01:12.760 This is also one of the main factors the main elements that influence the success of your app. 01:12.780 --> 01:17.570 Because if they are clicking on your ads and you drive them to your landing page or to your website 01:18.150 --> 01:20.720 on the landing page it's not converting very well. 01:20.720 --> 01:21.570 Nothing happens. 01:21.570 --> 01:27.120 People are clicking on your app because your ads optimize and you're paying for that because every time 01:27.120 --> 01:28.790 people click you will pay. 01:28.890 --> 01:32.020 But your language is not optimize. 01:32.040 --> 01:32.590 OK. 01:32.670 --> 01:38.250 So in this case make sure your landing page is optimized that they are you are driving people to the 01:38.250 --> 01:39.280 right place. 01:39.300 --> 01:46.440 This case just as an example of my page David Villa that COM here is the page where I am driving people 01:46.920 --> 01:48.860 of course I'm in the real world. 01:48.870 --> 01:50.590 I want drive people to this page. 01:50.600 --> 01:57.260 I will drive people to a sub page where I have specific actions called to actions asking them to speak 01:57.350 --> 02:00.490 to perform specific things specific actions. 02:00.810 --> 02:08.850 So here based on my website deagle have a dot com you see that Google is giving me some ideas some ideas 02:08.850 --> 02:09.930 for keywords. 02:09.990 --> 02:14.760 OK so here let's before we go here let's continue on the group. 02:14.820 --> 02:16.860 So I grabbed the number one. 02:16.860 --> 02:20.510 This is a name you can change these to any name that you want. 02:20.640 --> 02:29.850 So in this case I can say for example that this ad will be for the Facebook retargeting course for example. 02:30.310 --> 02:30.800 The beat. 02:30.810 --> 02:37.530 Here is the bit that we set up in the last screen the prior screen so you can change this if you want. 02:37.530 --> 02:44.070 And now we are ready to add the keywords so you see your ad can show on search results for the terms 02:44.070 --> 02:45.480 related to your keywords. 02:45.600 --> 02:51.870 And here the best way to do it is to at least 10 keywords that are related with your landing page with 02:51.870 --> 02:52.620 your business. 02:52.620 --> 02:53.100 OK. 02:53.160 --> 03:00.360 So let's for example Facebook when people search for Facebook when people search for Facebook marketing 03:02.340 --> 03:09.780 when people search for retargeting when people search for Facebook group 03:12.360 --> 03:13.300 and you get they. 03:13.320 --> 03:18.090 OK so you need to have at least 10 keywords you can go up to 20. 03:18.090 --> 03:23.230 That's a recommendation of will you see here start with 10 to 20 keywords at up. 03:23.250 --> 03:25.230 This is the ad we're number one. 03:25.380 --> 03:28.900 If I won I can add more ad groups by clicking in here. 03:28.950 --> 03:30.200 So I add another group. 03:30.210 --> 03:35.050 I can have a different name of course and change the beat if I want to add new keywords here. 03:35.100 --> 03:41.730 OK for now for this example to make it easier for us I will add only one group and click now in continue 03:41.730 --> 03:42.340 to add.