OK the next section here is where we create the ad groups and we choose the keyword or remember the
keywords are one of the most important elements here on or app creation because the keyword is the main
tool that will help us to identify the met the right people right.
People will go to Google and they will search for specific keyword and we need to know exactly what
keywords they are using and that's why we spend some time some time in the last videos with the Google
Keyword planner.
OK.
So let's start with this right now.
The first fill here is to add the landing page.
I recommend you to have a landing page if you want to collect by landing page.
We mean here on Google that is not only the Lannie page where you are collecting name an e-mail from
your audience.
Landing Page means any page that you are right when you're out it's ok where you have an offer.
Of course you want people to take action because you are paid for then for traffic to these specifically
and embed your pain because they are clicking on these links so you want to have a super optimized landing
page.
This is also one of the main factors the main elements that influence the success of your app.
Because if they are clicking on your ads and you drive them to your landing page or to your website
on the landing page it's not converting very well.
Nothing happens.
People are clicking on your app because your ads optimize and you're paying for that because every time
people click you will pay.
But your language is not optimize.
OK.
So in this case make sure your landing page is optimized that they are you are driving people to the
right place.
This case just as an example of my page David Villa that COM here is the page where I am driving people
of course I'm in the real world.
I want drive people to this page.
I will drive people to a sub page where I have specific actions called to actions asking them to speak
to perform specific things specific actions.
So here based on my website deagle have a dot com you see that Google is giving me some ideas some ideas
for keywords.
OK so here let's before we go here let's continue on the group.
So I grabbed the number one.
This is a name you can change these to any name that you want.
So in this case I can say for example that this ad will be for the Facebook retargeting course for example.
The beat.
Here is the bit that we set up in the last screen the prior screen so you can change this if you want.
And now we are ready to add the keywords so you see your ad can show on search results for the terms
related to your keywords.
And here the best way to do it is to at least 10 keywords that are related with your landing page with
your business.
OK.
So let's for example Facebook when people search for Facebook when people search for Facebook marketing
when people search for retargeting when people search for Facebook group
and you get they.
OK so you need to have at least 10 keywords you can go up to 20.
That's a recommendation of will you see here start with 10 to 20 keywords at up.
This is the ad we're number one.
If I won I can add more ad groups by clicking in here.
So I add another group.
I can have a different name of course and change the beat if I want to add new keywords here.
OK for now for this example to make it easier for us I will add only one group and click now in continue
to add.