WEBVTT 00:00.450 --> 00:05.280 OK continue with the ad creation here we are ready to write the ads. 00:05.280 --> 00:11.850 And this is important because now is the time that we are signing and we are writing the tax that your 00:11.850 --> 00:15.200 customers will see every time they search for your keyword. 00:15.290 --> 00:20.280 And remember this is important this is also one of the most important steps so I. 00:20.520 --> 00:26.670 I recommend you to spend time here searching and thinking about the best headlines for you. 00:26.720 --> 00:32.230 And here we have a preview on the right side of the art when we start changing these fields. 00:32.250 --> 00:36.510 On the left you will see the preview here on the right as a sample. 00:36.540 --> 00:39.340 OK so let's start doing that around the first real East. 00:39.360 --> 00:44.330 We need to add that you are where we are driving people when they click on the game. 00:44.430 --> 00:48.840 This is the scene that the landing page we are in the last in the last section. 00:48.990 --> 00:51.630 So you see here we are driving people to the show that we can. 00:51.630 --> 00:56.250 Of course I recommend it to out to to drive people to your landing page. 00:56.260 --> 01:01.260 Remember that your landing page needs to be optimized headline for the first headline. 01:01.260 --> 01:05.000 Is this are you see here New York budget or Tottle. 01:05.280 --> 01:08.970 So this area is the first headline and you have the dash. 01:09.000 --> 01:12.140 And this is the second headline we're right here. 01:12.390 --> 01:13.180 OK. 01:13.290 --> 01:21.560 So for example just as a test I will at Facebook retargeting course. 01:21.680 --> 01:22.540 Excellent. 01:22.590 --> 01:29.010 And you see that when we click on this area we have 30 characters available if we click on the one we 01:29.010 --> 01:29.190 have. 01:29.190 --> 01:32.410 Also 30 if we click on the description we have 80. 01:32.670 --> 01:37.830 So keep that in mind when you are right in your description on your headlines here. 01:37.830 --> 01:46.150 So let's right here step by step process step by step recipe let's say recipe. 01:46.340 --> 01:46.710 OK. 01:46.740 --> 01:48.000 This is just for us. 01:48.270 --> 01:50.400 So the last the next one is path. 01:50.400 --> 01:51.670 So what is this exactly. 01:51.680 --> 01:54.620 Here you see a preview of YOUR at Facebook. 01:54.630 --> 01:57.190 A retired Marine Corps Step-By-Step recipe. 01:57.360 --> 02:02.220 And you see here they you Arel that people will see when they see your ad. 02:02.220 --> 02:04.310 So in this case you see that they are driving. 02:04.310 --> 02:08.050 We are driving them to the camp but this path is in. 02:08.100 --> 02:13.320 You can add more information in order to describe to change this. 02:13.470 --> 02:16.750 You are real you are actually not changing the art itself. 02:16.770 --> 02:23.250 This is the final You are ill even if you add information here on the path but the path is a way to 02:23.400 --> 02:31.910 help you out is to have an idea where you are driving them so you can say for example here Facebook 02:32.670 --> 02:40.740 see here Facebook course and you can add for example free here so people see your ad and they will say 02:40.740 --> 02:46.530 OK I'll be driving to the lot of cons last Facebook versus last free Ok looks like this is free let's 02:46.530 --> 02:47.240 do it. 02:47.340 --> 02:53.790 So you get the idea you need to use these fields to help your audience identify where you are driving 02:53.800 --> 02:53.960 them. 02:53.970 --> 02:54.500 OK. 02:54.520 --> 02:57.350 And their description is also important in this case. 02:57.360 --> 03:06.980 We have 80 characters I will say reach people all over the world. 03:10.380 --> 03:15.180 With Facebook it'll get in. 03:15.390 --> 03:20.790 This is just an example of course you need to describe here exactly what your audience wants. 03:20.790 --> 03:26.820 You need to know your audience and I recommend you to actually see what's the what are the main points 03:26.820 --> 03:31.800 of your audience and what what value are you bringing on these final you are on your landing page. 03:31.800 --> 03:37.130 What are you adding to their life so use that as a description. 03:37.130 --> 03:41.310 Write something great here that they read and they said yes I want this. 03:41.640 --> 03:43.180 The pain of what they are looking for. 03:43.370 --> 03:44.400 I need a preview. 03:44.400 --> 03:49.560 Here we have mobile and their stocks so you can preview what how the ad looks like on their stock and 03:49.560 --> 03:50.700 also mobile. 03:50.780 --> 03:55.150 And when you're happy with this you can click on Create. 03:55.470 --> 03:56.360 Excellent. 03:56.370 --> 04:01.140 Now we have a preview here we have Facebook retiring of course is the name of the campaign. 04:01.320 --> 04:06.340 All the keywords we are targeting here of course we can edit this and we have a preview of the ad here. 04:06.580 --> 04:15.990 They can review campaign and now Google give us an estimate that they estimate of how much or how much 04:15.990 --> 04:20.790 clicks and how many people we can reach with this specific budget that we are setting here. 04:20.820 --> 04:28.080 This case you'll see 61 to 74 clicks for CIT twenty seven to thirty dollars a day. 04:28.110 --> 04:33.710 This is the estimate for my specific audience for my location and for my keywords for your keywords 04:33.730 --> 04:36.750 may be different if you have a keyword that is not super competitive. 04:36.870 --> 04:42.720 Like for example digital marketing or Facebook marketing which is super competitive you will have more 04:42.720 --> 04:46.470 way more clicks that landladies for this specific amount of money. 04:46.470 --> 04:49.110 So this change the penny of each situation. 04:49.230 --> 04:53.940 You see the campaign settings here where we are targeting people the Google search and the language 04:54.030 --> 04:55.680 game when you are happy with this. 04:55.680 --> 04:59.630 You say yes and happy they safe and finish. 04:59.980 --> 05:05.040 And now Google Drive us to the campaign panel here. 05:05.400 --> 05:11.880 The dashboard in the campaign and you see here that we have the Facebook retargeting cars and he's right 05:11.880 --> 05:13.020 now ready to run. 05:13.020 --> 05:15.270 Sometimes it does we'll will. 05:15.300 --> 05:21.210 This will be sent to the Google Adwords team for approval if they are happy with your ad they will approve 05:21.270 --> 05:26.150 and your ad will start running immediately for now because this is just a test campaign. 05:26.190 --> 05:31.860 I will go ahead and house this campaign here so I am not generating any calls for me right now because 05:31.860 --> 05:32.990 this is just for us. 05:33.180 --> 05:37.380 I hope you understand now you have a clearer idea. 05:37.440 --> 05:39.810 I know just too many things going on here. 05:39.810 --> 05:44.120 Too many pieces that we need to put together on this Google Adwords war. 05:44.250 --> 05:51.090 But I my goal here is to give you an idea of how you can use this tool in order to reach your audience 05:51.120 --> 05:52.160 all over the world. 05:52.350 --> 05:57.330 And to increase your sell and to do to promote your business your services your product. 05:57.690 --> 06:00.570 I hope you take action and create your art. 06:00.630 --> 06:06.000 Remember if you are not ready yet to create a real ad at least go through the process as we did here 06:06.240 --> 06:10.950 and create your you know do it into practice put into action what you learn. 06:10.950 --> 06:14.720 I hope you like that in the next video will continue with the course either.