OK continue with the ad creation here we are ready to write the ads.
And this is important because now is the time that we are signing and we are writing the tax that your
customers will see every time they search for your keyword.
And remember this is important this is also one of the most important steps so I.
I recommend you to spend time here searching and thinking about the best headlines for you.
And here we have a preview on the right side of the art when we start changing these fields.
On the left you will see the preview here on the right as a sample.
OK so let's start doing that around the first real East.
We need to add that you are where we are driving people when they click on the game.
This is the scene that the landing page we are in the last in the last section.
So you see here we are driving people to the show that we can.
Of course I recommend it to out to to drive people to your landing page.
Remember that your landing page needs to be optimized headline for the first headline.
Is this are you see here New York budget or Tottle.
So this area is the first headline and you have the dash.
And this is the second headline we're right here.
OK.
So for example just as a test I will at Facebook retargeting course.
Excellent.
And you see that when we click on this area we have 30 characters available if we click on the one we
have.
Also 30 if we click on the description we have 80.
So keep that in mind when you are right in your description on your headlines here.
So let's right here step by step process step by step recipe let's say recipe.
OK.
This is just for us.
So the last the next one is path.
So what is this exactly.
Here you see a preview of YOUR at Facebook.
A retired Marine Corps Step-By-Step recipe.
And you see here they you Arel that people will see when they see your ad.
So in this case you see that they are driving.
We are driving them to the camp but this path is in.
You can add more information in order to describe to change this.
You are real you are actually not changing the art itself.
This is the final You are ill even if you add information here on the path but the path is a way to
help you out is to have an idea where you are driving them so you can say for example here Facebook
see here Facebook course and you can add for example free here so people see your ad and they will say
OK I'll be driving to the lot of cons last Facebook versus last free Ok looks like this is free let's
do it.
So you get the idea you need to use these fields to help your audience identify where you are driving
them.
OK.
And their description is also important in this case.
We have 80 characters I will say reach people all over the world.
With Facebook it'll get in.
This is just an example of course you need to describe here exactly what your audience wants.
You need to know your audience and I recommend you to actually see what's the what are the main points
of your audience and what what value are you bringing on these final you are on your landing page.
What are you adding to their life so use that as a description.
Write something great here that they read and they said yes I want this.
The pain of what they are looking for.
I need a preview.
Here we have mobile and their stocks so you can preview what how the ad looks like on their stock and
also mobile.
And when you're happy with this you can click on Create.
Excellent.
Now we have a preview here we have Facebook retiring of course is the name of the campaign.
All the keywords we are targeting here of course we can edit this and we have a preview of the ad here.
They can review campaign and now Google give us an estimate that they estimate of how much or how much
clicks and how many people we can reach with this specific budget that we are setting here.
This case you'll see 61 to 74 clicks for CIT twenty seven to thirty dollars a day.
This is the estimate for my specific audience for my location and for my keywords for your keywords
may be different if you have a keyword that is not super competitive.
Like for example digital marketing or Facebook marketing which is super competitive you will have more
way more clicks that landladies for this specific amount of money.
So this change the penny of each situation.
You see the campaign settings here where we are targeting people the Google search and the language
game when you are happy with this.
You say yes and happy they safe and finish.
And now Google Drive us to the campaign panel here.
The dashboard in the campaign and you see here that we have the Facebook retargeting cars and he's right
now ready to run.
Sometimes it does we'll will.
This will be sent to the Google Adwords team for approval if they are happy with your ad they will approve
and your ad will start running immediately for now because this is just a test campaign.
I will go ahead and house this campaign here so I am not generating any calls for me right now because
this is just for us.
I hope you understand now you have a clearer idea.
I know just too many things going on here.
Too many pieces that we need to put together on this Google Adwords war.
But I my goal here is to give you an idea of how you can use this tool in order to reach your audience
all over the world.
And to increase your sell and to do to promote your business your services your product.
I hope you take action and create your art.
Remember if you are not ready yet to create a real ad at least go through the process as we did here
and create your you know do it into practice put into action what you learn.
I hope you like that in the next video will continue with the course either.