Gay guys.
Welcome back.
Now is the time to create your YouTube.
Are you single.
Outworks OK here we are at works does Google dot com.
And this is the view that we had in the last video when we created the first AD.
So now we go to campaigns here at the top click on campaigns and in this second menu here you see campaigns
at group settings.
If we take an ad if we are right now an AD group so we can not add a new video here we basically need
to create a new campaign so click go to campaign here click on new campaign and select the video.
Excellent This is very similar.
Some of the feels will be very similar to the one that we just created in the past video game campaign.
Let's hear YouTube for Facebook retargeting of course I recommend to use a super descript descriptive
description for you so when you see it on your dashboard you identify and you know exactly what is this
about the site.
We have a video campaign of girls.
We can change it if you want but it's not the case because now we are going one for YouTube and you
can have the option here stander at drive in views awareness and commercials or you can drive more bike
up in stores if you are promoting your app or if you have an online store.
Of course you can choose choose the shopping one gate next week on set.
Inport settings from other campaigns that we have in this case we are not doing that.
OK the video format.
We have two options in a stream or video discovery.
This is basically Remember when you go to YouTube and you see an ad and you can jump the ad after five
seconds so you can say OK wait a second and click on jum and you go straight to the video that you want
to see and there is Cauvery at either the one that was there when people search on on YouTube they are
on YouTube and they search for keywords.
They are the discovery and will be the ones that show up at the top as an AND gate.
The second option is the bumper ads.
These are similar to the industry but the difference is that they cannot jump your video.
They cannot jump up the five seconds they want.
They need to watch the whole video before they watch the video that they want to watch.
You know what I mean.
But the only requirement is that the media needs to be six seconds or less so if you have a super short
video that have a great call to action you can use that if you want in this case we are using the in
stream video.
OK on that BBN session we have killed the man almost at maximum cost per view.
This is the maximum your pain peer review.
So if they are on YouTube and your ad shows and they jump you're at they you are not pay anything you
pay only if they watch 30 seconds or more of your video OK.
Of course if your video is shorter than 30 seconds and they watch all the video you are also paying
this amount.
You're paying up to these depending of the beating and how many people are bidding for that specific
keyword.
OK.
Next we have the delivery method.
Let me expand this.
You can have this Tander show out evenly over time or you can choose the.
I recommend you the standard for now the next for the networks.
You have the absurd YouTube video and video partners on display network for now because he's the first
one I recommend you to select only YouTube.
OK.
So you will have YouTube video or youtube search or only YouTube videos if you want locations.
You know these you can define the locations of your target audience.
We talk about these in the last video the language of your target audience too.
And this will deliver this device.
This will be the lever by default.
In all these specific devices computer mobile and tablet this is by default on for now.
In this specific ad we can not change that.
You have also that advance settings have you one you can add a scheduled start date and end date of
your at the delivery.
You can set the impressions on all that if you want.
For now we click on Save and continue and we'll move to the next section here so we can finish the video.
Here we have the name group.
I will leave it like that.
You can rename your app name.
Now we have your YouTube video here.
So now we need to add the URL to the video that we want to advertise.
This case let me go here to my YouTube channel.
Here we are the one that all are on on YouTube.
Let's advertise this one the complete Facebook retargeting course trailer.
So by doing that I am showing my trailer to these people you see here.
Here we have an ad actually.
Let me jump this on.
People are.
We'll we'll be able to see this video which is the trailer and if they like they will be able to click
on there on the video and they will be driving.
I will drive them to my landing page.
OK.
Excellent.
Let's go back here.
Copy the URL and page that you are here.
Excellent.
Here we have Facebook in cars trailer with a villa 50 a view.
Excellent.
So now we have the video at formit.
We have the interim which is the one that they see on your video when they are watching videos on YouTube.
They will see this video before us an hour before the actual video.
They want to see it or you can choose.
Also the video discovery at which is this is an example.
So when somebody search on YouTube you'll see your ad here on the street is this you know they can skip
the ad if they want.
Excellent industry is the one that we choose the display you are.
There you are you.
They will be seen here on the bottom.
So in this case I will try.
I will say that the euro is Diego the viola dot com slash free course and the final this is just for
display.
This is not they are all you are.
Well they ongoing.
And they actually you are.
Is this one where you are driving your customers on this case I will drive them to they will have it.
Of course you need to drive them to your landing page to take action because you don't want people clicking
on your video on your app.
You are paying for that but you drive them to a page where they have nothing to do.
You want to drive him to a page where they can buy your products and tell me their name and their e-mail
so you capture that information so you can follow up later.
You have.
We have caravan's you are out tracking.
We are not using these for now.
Companion banner our generic image for videos in your Cherno is recommended or you can upload your own
image if you want.
OK this is the image that it will be using which is the automatic image here or my specific video is
the thumbnail or if you want to you can add your own image if you want.
OK.
The beating you already know how this works.
This is the recommendation typical typically five cents or 20 25 21 cents.
Let me add here.
Five six cents.
Next we have the popularity video beat adjustment.
You can say to YouTube how much they can increase your beat in case the video gets popular.
So if I say for example 20 percent they give you an example here that if I spend $10 on a bit it will
become $12 or so 20 percent more of this number which is at the top here.
I will leave it these to zero right now.
Targaryen you can target people for specific interests specific areas.
You if you click Edit here you can select the gender age parents status Holthouse income if you want.
Let me cancel this.
And also the interest this is important.
I recommend it to select the interest of your target audience here.
By doing that you can for example say OK cooking you can they're there to the Selecta area of in this
case I will search for Facebook.
You can search to Facebook Marketing see
excellente we have social media enthusiast business professionals.
Do you get the idea save and click on Don when you are ready and click on Save at Group X.
And now we have the ad already here.
You see that is under review right now.
This is the video title.
How many impressions views view rate average cost per view and the total cost that you have gained.
And you know how to add these how to manage you can bouse if you one you can see all the statistics
here at the top.
And this is how you create YouTube videos.
We went a little bit faster on this one because I show you all the steps in the last videos but I hope
you get the idea.
And this is powerful guys.
The rissoles most intrepid is more.
Most smaller companies they're not using YouTube as a channel for ads.
They are using Facebook Google Ads works but not specifically YouTube and YouTube is powerful because
people love be on the painting of the the target audience you have the painting of the top.
The niche that you are the bane of your business.
People will be your customers for sure are on YouTube watching videos so you have the chance right now
to reach these people to reach people all over the world telling them about your company about your
products with amazing videos.
OK.
I hope you'll like these.
I hope this is helpful for you.
And after that I hope you implement this because it's not enough just to watch the videos.
The real results come when you take action so take action now create your first YouTube video YouTube
at here on Google outworks.
And after that we can continue with the course.
See you there.