WEBVTT 00:00.400 --> 00:00.840 Gay guys. 00:00.840 --> 00:01.620 Welcome back. 00:01.620 --> 00:03.920 Now is the time to create your YouTube. 00:03.960 --> 00:05.130 Are you single. 00:05.190 --> 00:09.310 Outworks OK here we are at works does Google dot com. 00:09.690 --> 00:14.130 And this is the view that we had in the last video when we created the first AD. 00:14.340 --> 00:21.120 So now we go to campaigns here at the top click on campaigns and in this second menu here you see campaigns 00:21.180 --> 00:22.560 at group settings. 00:22.560 --> 00:28.770 If we take an ad if we are right now an AD group so we can not add a new video here we basically need 00:28.770 --> 00:35.180 to create a new campaign so click go to campaign here click on new campaign and select the video. 00:35.550 --> 00:37.520 Excellent This is very similar. 00:37.520 --> 00:43.680 Some of the feels will be very similar to the one that we just created in the past video game campaign. 00:43.710 --> 00:54.510 Let's hear YouTube for Facebook retargeting of course I recommend to use a super descript descriptive 00:54.780 --> 01:01.300 description for you so when you see it on your dashboard you identify and you know exactly what is this 01:01.350 --> 01:02.660 about the site. 01:02.670 --> 01:04.280 We have a video campaign of girls. 01:04.290 --> 01:10.020 We can change it if you want but it's not the case because now we are going one for YouTube and you 01:10.020 --> 01:16.300 can have the option here stander at drive in views awareness and commercials or you can drive more bike 01:16.360 --> 01:21.330 up in stores if you are promoting your app or if you have an online store. 01:21.330 --> 01:26.080 Of course you can choose choose the shopping one gate next week on set. 01:26.090 --> 01:32.010 Inport settings from other campaigns that we have in this case we are not doing that. 01:32.010 --> 01:33.340 OK the video format. 01:33.360 --> 01:36.590 We have two options in a stream or video discovery. 01:36.600 --> 01:42.750 This is basically Remember when you go to YouTube and you see an ad and you can jump the ad after five 01:42.750 --> 01:48.180 seconds so you can say OK wait a second and click on jum and you go straight to the video that you want 01:48.180 --> 01:54.330 to see and there is Cauvery at either the one that was there when people search on on YouTube they are 01:54.330 --> 01:56.750 on YouTube and they search for keywords. 01:56.970 --> 02:01.830 They are the discovery and will be the ones that show up at the top as an AND gate. 02:01.980 --> 02:03.480 The second option is the bumper ads. 02:03.480 --> 02:09.480 These are similar to the industry but the difference is that they cannot jump your video. 02:09.570 --> 02:11.640 They cannot jump up the five seconds they want. 02:11.640 --> 02:16.940 They need to watch the whole video before they watch the video that they want to watch. 02:16.980 --> 02:17.690 You know what I mean. 02:17.880 --> 02:24.720 But the only requirement is that the media needs to be six seconds or less so if you have a super short 02:24.720 --> 02:29.910 video that have a great call to action you can use that if you want in this case we are using the in 02:29.910 --> 02:31.880 stream video. 02:32.310 --> 02:37.640 OK on that BBN session we have killed the man almost at maximum cost per view. 02:37.770 --> 02:40.170 This is the maximum your pain peer review. 02:40.290 --> 02:46.680 So if they are on YouTube and your ad shows and they jump you're at they you are not pay anything you 02:46.680 --> 02:51.310 pay only if they watch 30 seconds or more of your video OK. 02:51.360 --> 02:57.210 Of course if your video is shorter than 30 seconds and they watch all the video you are also paying 02:57.630 --> 02:58.630 this amount. 02:58.690 --> 03:03.300 You're paying up to these depending of the beating and how many people are bidding for that specific 03:03.300 --> 03:03.980 keyword. 03:04.140 --> 03:04.600 OK. 03:04.740 --> 03:06.880 Next we have the delivery method. 03:07.200 --> 03:08.220 Let me expand this. 03:08.220 --> 03:13.360 You can have this Tander show out evenly over time or you can choose the. 03:13.390 --> 03:18.470 I recommend you the standard for now the next for the networks. 03:18.570 --> 03:24.270 You have the absurd YouTube video and video partners on display network for now because he's the first 03:24.270 --> 03:27.250 one I recommend you to select only YouTube. 03:27.300 --> 03:27.930 OK. 03:27.930 --> 03:34.750 So you will have YouTube video or youtube search or only YouTube videos if you want locations. 03:34.890 --> 03:39.000 You know these you can define the locations of your target audience. 03:39.000 --> 03:43.210 We talk about these in the last video the language of your target audience too. 03:43.410 --> 03:46.530 And this will deliver this device. 03:46.540 --> 03:48.750 This will be the lever by default. 03:48.870 --> 03:55.820 In all these specific devices computer mobile and tablet this is by default on for now. 03:55.860 --> 03:58.750 In this specific ad we can not change that. 03:58.770 --> 04:04.290 You have also that advance settings have you one you can add a scheduled start date and end date of 04:04.290 --> 04:06.020 your at the delivery. 04:06.030 --> 04:08.700 You can set the impressions on all that if you want. 04:08.700 --> 04:16.640 For now we click on Save and continue and we'll move to the next section here so we can finish the video. 04:16.680 --> 04:18.300 Here we have the name group. 04:18.330 --> 04:19.380 I will leave it like that. 04:19.380 --> 04:21.280 You can rename your app name. 04:21.360 --> 04:23.720 Now we have your YouTube video here. 04:23.720 --> 04:28.610 So now we need to add the URL to the video that we want to advertise. 04:28.860 --> 04:33.770 This case let me go here to my YouTube channel. 04:33.780 --> 04:37.050 Here we are the one that all are on on YouTube. 04:37.200 --> 04:41.770 Let's advertise this one the complete Facebook retargeting course trailer. 04:42.180 --> 04:46.590 So by doing that I am showing my trailer to these people you see here. 04:46.580 --> 04:48.780 Here we have an ad actually. 04:48.780 --> 04:51.270 Let me jump this on. 04:51.330 --> 04:51.820 People are. 04:51.830 --> 04:58.470 We'll we'll be able to see this video which is the trailer and if they like they will be able to click 04:58.770 --> 05:01.380 on there on the video and they will be driving. 05:01.400 --> 05:03.470 I will drive them to my landing page. 05:03.470 --> 05:04.260 OK. 05:04.700 --> 05:05.170 Excellent. 05:05.210 --> 05:05.980 Let's go back here. 05:05.990 --> 05:10.280 Copy the URL and page that you are here. 05:10.700 --> 05:11.120 Excellent. 05:11.120 --> 05:16.200 Here we have Facebook in cars trailer with a villa 50 a view. 05:16.250 --> 05:17.140 Excellent. 05:17.150 --> 05:18.910 So now we have the video at formit. 05:18.920 --> 05:26.840 We have the interim which is the one that they see on your video when they are watching videos on YouTube. 05:26.840 --> 05:31.190 They will see this video before us an hour before the actual video. 05:31.190 --> 05:33.080 They want to see it or you can choose. 05:33.080 --> 05:38.300 Also the video discovery at which is this is an example. 05:38.300 --> 05:44.870 So when somebody search on YouTube you'll see your ad here on the street is this you know they can skip 05:44.870 --> 05:46.700 the ad if they want. 05:46.700 --> 05:50.340 Excellent industry is the one that we choose the display you are. 05:50.410 --> 05:51.550 There you are you. 05:51.560 --> 05:53.670 They will be seen here on the bottom. 05:53.690 --> 05:56.500 So in this case I will try. 05:56.690 --> 06:06.170 I will say that the euro is Diego the viola dot com slash free course and the final this is just for 06:06.170 --> 06:06.760 display. 06:06.770 --> 06:08.380 This is not they are all you are. 06:08.600 --> 06:10.120 Well they ongoing. 06:10.430 --> 06:11.510 And they actually you are. 06:11.510 --> 06:17.420 Is this one where you are driving your customers on this case I will drive them to they will have it. 06:17.450 --> 06:23.210 Of course you need to drive them to your landing page to take action because you don't want people clicking 06:23.210 --> 06:24.890 on your video on your app. 06:25.070 --> 06:29.590 You are paying for that but you drive them to a page where they have nothing to do. 06:29.720 --> 06:34.190 You want to drive him to a page where they can buy your products and tell me their name and their e-mail 06:34.190 --> 06:37.820 so you capture that information so you can follow up later. 06:39.530 --> 06:40.160 You have. 06:40.220 --> 06:42.590 We have caravan's you are out tracking. 06:42.590 --> 06:44.750 We are not using these for now. 06:44.990 --> 06:51.710 Companion banner our generic image for videos in your Cherno is recommended or you can upload your own 06:51.770 --> 06:52.850 image if you want. 06:52.920 --> 07:00.150 OK this is the image that it will be using which is the automatic image here or my specific video is 07:00.150 --> 07:03.700 the thumbnail or if you want to you can add your own image if you want. 07:03.760 --> 07:04.300 OK. 07:04.590 --> 07:06.530 The beating you already know how this works. 07:06.530 --> 07:13.290 This is the recommendation typical typically five cents or 20 25 21 cents. 07:13.300 --> 07:14.080 Let me add here. 07:14.080 --> 07:16.720 Five six cents. 07:16.760 --> 07:19.330 Next we have the popularity video beat adjustment. 07:19.340 --> 07:25.760 You can say to YouTube how much they can increase your beat in case the video gets popular. 07:25.760 --> 07:33.410 So if I say for example 20 percent they give you an example here that if I spend $10 on a bit it will 07:33.410 --> 07:38.520 become $12 or so 20 percent more of this number which is at the top here. 07:38.540 --> 07:42.110 I will leave it these to zero right now. 07:42.110 --> 07:46.310 Targaryen you can target people for specific interests specific areas. 07:46.330 --> 07:53.570 You if you click Edit here you can select the gender age parents status Holthouse income if you want. 07:53.570 --> 07:54.780 Let me cancel this. 07:55.020 --> 07:57.740 And also the interest this is important. 07:57.740 --> 08:01.510 I recommend it to select the interest of your target audience here. 08:01.580 --> 08:07.790 By doing that you can for example say OK cooking you can they're there to the Selecta area of in this 08:07.790 --> 08:09.310 case I will search for Facebook. 08:09.320 --> 08:13.720 You can search to Facebook Marketing see 08:18.330 --> 08:21.850 excellente we have social media enthusiast business professionals. 08:22.020 --> 08:29.620 Do you get the idea save and click on Don when you are ready and click on Save at Group X. 08:29.620 --> 08:31.970 And now we have the ad already here. 08:31.980 --> 08:34.310 You see that is under review right now. 08:34.480 --> 08:36.100 This is the video title. 08:36.100 --> 08:42.530 How many impressions views view rate average cost per view and the total cost that you have gained. 08:42.760 --> 08:48.280 And you know how to add these how to manage you can bouse if you one you can see all the statistics 08:48.280 --> 08:49.420 here at the top. 08:49.420 --> 08:52.120 And this is how you create YouTube videos. 08:52.120 --> 08:58.300 We went a little bit faster on this one because I show you all the steps in the last videos but I hope 08:58.300 --> 08:59.560 you get the idea. 08:59.560 --> 09:01.020 And this is powerful guys. 09:01.110 --> 09:03.190 The rissoles most intrepid is more. 09:03.190 --> 09:08.670 Most smaller companies they're not using YouTube as a channel for ads. 09:08.680 --> 09:14.350 They are using Facebook Google Ads works but not specifically YouTube and YouTube is powerful because 09:14.440 --> 09:18.780 people love be on the painting of the the target audience you have the painting of the top. 09:18.790 --> 09:22.100 The niche that you are the bane of your business. 09:22.120 --> 09:28.330 People will be your customers for sure are on YouTube watching videos so you have the chance right now 09:28.690 --> 09:34.150 to reach these people to reach people all over the world telling them about your company about your 09:34.150 --> 09:36.060 products with amazing videos. 09:36.070 --> 09:36.730 OK. 09:36.730 --> 09:38.010 I hope you'll like these. 09:38.020 --> 09:39.880 I hope this is helpful for you. 09:39.880 --> 09:44.660 And after that I hope you implement this because it's not enough just to watch the videos. 09:44.740 --> 09:51.310 The real results come when you take action so take action now create your first YouTube video YouTube 09:51.400 --> 09:53.260 at here on Google outworks. 09:53.260 --> 09:55.560 And after that we can continue with the course. 09:55.570 --> 09:56.590 See you there.