Welcome to this new series of videos this is Phil..
Back with you.
And I wanted to go over Google Analytics.
There's a lot that you can do with analytics.
Literally there could be an entire course that's hundreds of hours on everything you can do.
But I want to go over the basics because it doesn't have to be too confusing to know how to use it and
how you can use it to improve your website.
So the first thing you need to do is sign up for Google Analytics.
So if you don't have a Google account you'll have to sign up for a Google account.
So first do that and then go to Google Analytics which is just analytics dot Google dot com.
Click the sign up button and then next year just going to have to fill all of the information for your
web site or if it's a mobile app you can do that.
But we're going to be doing this for our web sites.
So first you have your account name which is typically just the Web site name yourself.
Or if you have more of a business name or something like that you can use that as well.
Next is the Web site name.
So for me this would be video school online and then the Web site you are all next you can choose the
time zone which is important so that all the reporting is done properly for your time.
And then also choose the industry and you can pick the one that fits best for you.
There's this data sharing settings section where you can choose whether and not to allow Google to use
the information that they receive to improve their products and that kind of stuff.
Typically this should be fine especially if you're going to need things like technical support.
Just leave that checked and then click get tracking ID accept the terms if you want to read through
this you can all he suggested and now you have the tracking information for the site so I just set this
up temporarily or as an example for online course Masters which is another Web site of mine and there
are different ways to actually implement this into your website because now we need to put some code
on our Web site or use a plugin that allows us to get all the information from our site into Google
Analytics.
I'm going to show you how you can easily do this with a WordPress Web site because there's actually
plug ins that allow you to connect Google Analytics without doing any of this sort of copy and pasting
of this code in the back end of your web site.
But if you're not using a WordPress web site then just search for whatever type of Web site you're building
on Google and Google Analytics and how to install that on your Web site.
There are usually plug ins or easy ways to do this but I can't create a tutorial for every type of web
site because I don't know specifically which one you're working on but I am using WordPress myself so
I'll show you how to do that.
And if you have any questions or get stuck please feel free to let us know and just post a question
to the course page and we'll try to help you as best as possible.
If you go to your Wordpress Web site and the plug ins page or to WordPress dot org go to plug ins and
you search for Google Analytics.
There's lots of different plug ins that you can use.
I have used actually this Google Analytics Hayter.
It's an older plug in.
I mean they're still updating it and it's created by sumo me which is a pretty big company and it works
perfectly fine for me.
So I think that's a very simple way to add Google Analytics to your Web site and for your Google Analytics
page to get all the data from your Web site.
One that is a little bit more popular is this Google Google Analytics for Wordpress by monster insights
just as the show has a Google Analytics option to really you can just choose whichever one you think
would be right for you.
For now I'm going to install the monster insites one because this is the one that is most recommended
at this time.
So I'm on my fill Ebner site which is another test so I'm just showing you I already have it installed
for videos go online which we're going to dive into later but find this under your plug ins and click
Install now for the Google Analytics for word press by monster insights.
Click activate once it's installed and then you should receive this little pop up that says please configure
your Google Analytics settings or on the left you see these insights and you can go to the dashboard
settings there.
I'll go straight to the Google Analytics settings page and they make it really easy so we could just
click under here.
Google authentication.
So click there to authenticate with Google account.
Go through the steps click get the code choose the Google account that you want.
It's going to send you a code.
Paste it there and click next.
Then you're going to select the profile which we just created.
So for me it's going to be this online course Masters profile.
If you have multiple you'll want to select the one for the Web site that you've created for the right
website and click Next done and close.
Now when you go back to your analytics page you'll be able to look through your analytics.
It will take a bit of time for analytics to start populating all of this information.
And of course you're going to need traffic to your website so that you see some sort of analytics.
But we're going to jump over to the video school online analytics next so that we can see this live
and in action then I'm going to go over some of the best uses and the best stats you should look at.
Thanks so much and I hope you enjoyed this tutorial.