WEBVTT 00:00.710 --> 00:03.810 Welcome to this new series of videos this is Phil.. 00:04.010 --> 00:04.840 Back with you. 00:04.850 --> 00:08.350 And I wanted to go over Google Analytics. 00:08.390 --> 00:10.810 There's a lot that you can do with analytics. 00:10.880 --> 00:15.920 Literally there could be an entire course that's hundreds of hours on everything you can do. 00:15.920 --> 00:21.380 But I want to go over the basics because it doesn't have to be too confusing to know how to use it and 00:21.380 --> 00:24.240 how you can use it to improve your website. 00:24.260 --> 00:27.830 So the first thing you need to do is sign up for Google Analytics. 00:27.980 --> 00:32.660 So if you don't have a Google account you'll have to sign up for a Google account. 00:32.660 --> 00:39.300 So first do that and then go to Google Analytics which is just analytics dot Google dot com. 00:39.450 --> 00:44.340 Click the sign up button and then next year just going to have to fill all of the information for your 00:44.340 --> 00:47.270 web site or if it's a mobile app you can do that. 00:47.280 --> 00:50.000 But we're going to be doing this for our web sites. 00:50.220 --> 00:55.680 So first you have your account name which is typically just the Web site name yourself. 00:56.040 --> 01:00.870 Or if you have more of a business name or something like that you can use that as well. 01:00.900 --> 01:02.700 Next is the Web site name. 01:02.730 --> 01:09.810 So for me this would be video school online and then the Web site you are all next you can choose the 01:09.810 --> 01:15.230 time zone which is important so that all the reporting is done properly for your time. 01:15.750 --> 01:20.310 And then also choose the industry and you can pick the one that fits best for you. 01:20.490 --> 01:27.780 There's this data sharing settings section where you can choose whether and not to allow Google to use 01:27.780 --> 01:32.970 the information that they receive to improve their products and that kind of stuff. 01:33.000 --> 01:38.220 Typically this should be fine especially if you're going to need things like technical support. 01:38.220 --> 01:45.490 Just leave that checked and then click get tracking ID accept the terms if you want to read through 01:45.490 --> 01:52.300 this you can all he suggested and now you have the tracking information for the site so I just set this 01:52.300 --> 01:58.960 up temporarily or as an example for online course Masters which is another Web site of mine and there 01:58.960 --> 02:04.150 are different ways to actually implement this into your website because now we need to put some code 02:04.240 --> 02:12.070 on our Web site or use a plugin that allows us to get all the information from our site into Google 02:12.070 --> 02:13.180 Analytics. 02:13.210 --> 02:17.230 I'm going to show you how you can easily do this with a WordPress Web site because there's actually 02:17.230 --> 02:23.860 plug ins that allow you to connect Google Analytics without doing any of this sort of copy and pasting 02:23.860 --> 02:26.200 of this code in the back end of your web site. 02:26.440 --> 02:32.500 But if you're not using a WordPress web site then just search for whatever type of Web site you're building 02:32.500 --> 02:38.000 on Google and Google Analytics and how to install that on your Web site. 02:38.230 --> 02:44.130 There are usually plug ins or easy ways to do this but I can't create a tutorial for every type of web 02:44.130 --> 02:49.870 site because I don't know specifically which one you're working on but I am using WordPress myself so 02:49.900 --> 02:51.530 I'll show you how to do that. 02:51.580 --> 02:56.140 And if you have any questions or get stuck please feel free to let us know and just post a question 02:56.140 --> 02:59.800 to the course page and we'll try to help you as best as possible. 02:59.920 --> 03:05.860 If you go to your Wordpress Web site and the plug ins page or to WordPress dot org go to plug ins and 03:05.860 --> 03:07.650 you search for Google Analytics. 03:07.660 --> 03:11.100 There's lots of different plug ins that you can use. 03:11.140 --> 03:13.960 I have used actually this Google Analytics Hayter. 03:14.080 --> 03:15.390 It's an older plug in. 03:15.430 --> 03:21.700 I mean they're still updating it and it's created by sumo me which is a pretty big company and it works 03:21.700 --> 03:23.410 perfectly fine for me. 03:23.410 --> 03:31.750 So I think that's a very simple way to add Google Analytics to your Web site and for your Google Analytics 03:31.750 --> 03:34.430 page to get all the data from your Web site. 03:34.660 --> 03:41.010 One that is a little bit more popular is this Google Google Analytics for Wordpress by monster insights 03:41.570 --> 03:47.620 just as the show has a Google Analytics option to really you can just choose whichever one you think 03:47.980 --> 03:49.480 would be right for you. 03:49.480 --> 03:55.390 For now I'm going to install the monster insites one because this is the one that is most recommended 03:55.420 --> 03:57.170 at this time. 03:57.400 --> 04:02.140 So I'm on my fill Ebner site which is another test so I'm just showing you I already have it installed 04:02.140 --> 04:07.150 for videos go online which we're going to dive into later but find this under your plug ins and click 04:07.210 --> 04:11.500 Install now for the Google Analytics for word press by monster insights. 04:11.530 --> 04:17.350 Click activate once it's installed and then you should receive this little pop up that says please configure 04:17.590 --> 04:23.810 your Google Analytics settings or on the left you see these insights and you can go to the dashboard 04:23.900 --> 04:24.870 settings there. 04:24.950 --> 04:30.200 I'll go straight to the Google Analytics settings page and they make it really easy so we could just 04:30.200 --> 04:31.790 click under here. 04:31.790 --> 04:33.350 Google authentication. 04:33.620 --> 04:37.550 So click there to authenticate with Google account. 04:37.940 --> 04:42.830 Go through the steps click get the code choose the Google account that you want. 04:42.830 --> 04:44.140 It's going to send you a code. 04:44.140 --> 04:45.920 Paste it there and click next. 04:46.040 --> 04:48.980 Then you're going to select the profile which we just created. 04:48.980 --> 04:52.400 So for me it's going to be this online course Masters profile. 04:52.400 --> 04:57.650 If you have multiple you'll want to select the one for the Web site that you've created for the right 04:57.700 --> 05:02.890 website and click Next done and close. 05:02.930 --> 05:08.140 Now when you go back to your analytics page you'll be able to look through your analytics. 05:08.270 --> 05:14.150 It will take a bit of time for analytics to start populating all of this information. 05:14.150 --> 05:18.930 And of course you're going to need traffic to your website so that you see some sort of analytics. 05:19.040 --> 05:24.830 But we're going to jump over to the video school online analytics next so that we can see this live 05:24.830 --> 05:30.240 and in action then I'm going to go over some of the best uses and the best stats you should look at. 05:30.380 --> 05:32.710 Thanks so much and I hope you enjoyed this tutorial.