WEBVTT 00:00.490 --> 00:07.030 In this video we're going to walk through navigating the dashboard of Google Analytics and adjusting 00:07.030 --> 00:09.580 how you see the different data points. 00:09.680 --> 00:15.670 Next in the follow videos we'll dive into some of the specific steps that I look at and how I use those 00:15.670 --> 00:17.430 to improve my business. 00:17.620 --> 00:23.800 So here when you log in to analytics and you have some traffic to your website when you log in and go 00:23.800 --> 00:30.250 to the Profile for this page and I have lots of different profiles for different pages and web sites. 00:30.250 --> 00:34.290 But here is the home page view for videos online. 00:34.360 --> 00:39.520 You can see the basic analytics right now for the past seven days. 00:39.640 --> 00:45.460 And on the right hand side which is really cool you can see what's actually happening right this second. 00:45.460 --> 00:53.310 This is a real time report nine people as I'm recording this are all now eight are on video school online. 00:53.320 --> 00:56.590 You can see the pages there on down here in the bottom right. 00:56.700 --> 01:00.540 All of this stuff is super beneficial to know how you can cater to your audience. 01:00.550 --> 01:01.210 Best. 01:01.420 --> 01:04.670 You can customize how long you're seeing data for. 01:04.690 --> 01:08.660 So for example if I want to see the past twenty eight days instead. 01:08.800 --> 01:09.930 I can do that. 01:09.950 --> 01:12.900 So 33000 users. 01:12.940 --> 01:14.920 So this is that specific. 01:14.920 --> 01:16.480 Are the individual users. 01:16.600 --> 01:18.280 And then the individual sessions. 01:18.280 --> 01:24.050 So this means that people are coming back to our own Web site bounce right 85 percent. 01:24.160 --> 01:30.270 This is super high and this is a number that you want to pay specific attention to. 01:30.310 --> 01:37.810 Of course you want this to be a lot lower but what I've done my research on I've learned that the Google 01:37.810 --> 01:43.990 Analytics bounce rate isn't necessarily the best bounce rate to go on. 01:43.990 --> 01:48.730 I definitely mean you know obviously you'd want a lower bounce rate. 01:48.730 --> 01:54.520 Basically what this means is that people are coming to your Web site and then leaving without interacting 01:54.520 --> 01:57.840 with your web page without going to another page of yours. 01:57.940 --> 02:03.730 But there's things that it doesn't take into account like for example if it goes someone's watching 02:03.730 --> 02:08.830 a YouTube video of mine and it goes from my web site page to the YouTube channel or if someone goes 02:09.070 --> 02:15.460 to my courses page or to a utility course or something like that from a blog article that they're reading. 02:15.640 --> 02:20.410 Nonetheless this is something that you should pay attention to session duration is also something that 02:20.410 --> 02:23.610 is important because you want this to be as high as possible. 02:23.610 --> 02:27.790 You want people coming to your Web site and staying on as long as possible. 02:27.790 --> 02:32.680 So there's things you can do on your pages on your Web site to keep people there. 02:32.800 --> 02:39.010 Things we talked about early on with your blog writing copywriting those kinds of things and your website 02:39.100 --> 02:40.240 design as well. 02:40.480 --> 02:43.180 If you scroll down you have the acquisition. 02:43.180 --> 02:47.750 So this is an overview of basically what's on the left hand side. 02:47.830 --> 02:52.040 So you have things like organic search direct referral. 02:52.040 --> 02:53.580 It's in different colors. 02:53.590 --> 02:55.430 Again you can change all of these things. 02:55.540 --> 03:00.910 So we want to see for this entire year how much are coming from organic search direct. 03:00.940 --> 03:05.500 So most of my traffic is coming from organic search which is actually pretty cool. 03:05.500 --> 03:12.820 You can click source and medium to see specifically from Google from direct from YouTube being either 03:13.150 --> 03:15.730 and we can dive into this data later. 03:15.850 --> 03:16.790 And then referrals. 03:16.810 --> 03:19.610 So who is actually sending people to me. 03:19.690 --> 03:23.440 So video school online or the courses page is good for me. 03:23.440 --> 03:26.070 Facebook has some youtube is also huge. 03:26.170 --> 03:28.720 So I'm not going to dive into all of these stats. 03:28.720 --> 03:30.560 You can play around with them yourself. 03:30.670 --> 03:35.950 But basically this home page right here is a quick overview of a lot of these reports on the left hand 03:35.950 --> 03:36.740 side. 03:36.820 --> 03:42.040 You know you see the time of day people are on our site you see the countries that people are from You 03:42.040 --> 03:46.940 see where people are watching or visiting your Web site on mobile desktop. 03:46.960 --> 03:51.520 This is so important to know because of a lot of people are in mobile you want to make sure that your 03:51.520 --> 03:53.300 site is mobile optimized. 03:53.430 --> 03:58.240 Nevertheless nonetheless you should have a mobile optimized especially if a lot of people are viewing 03:58.240 --> 04:01.950 it you can see the most popular pages of yours. 04:01.960 --> 04:05.890 So for me I have two tutorials that rank higher than my home page itself. 04:06.100 --> 04:12.340 So for example a basic thing you should be doing in with your analytics is looking at these pages and 04:12.340 --> 04:16.120 seeing what are people doing on this page. 04:16.130 --> 04:18.090 Do you have it optimized to convert you. 04:18.110 --> 04:22.850 Are you sending people from this page to other pages of yours are you promoting a product from this 04:22.850 --> 04:23.670 page. 04:23.670 --> 04:28.250 Can people have the option to opt in to your email list on this page. 04:28.250 --> 04:30.120 These are very important things to look at. 04:30.140 --> 04:35.090 And then over on the left hand side you can click any of these links over here and you can find out 04:35.090 --> 04:38.040 more information beneath it. 04:38.210 --> 04:41.740 And these are the things that we're going to be diving into a little bit deeper. 04:41.960 --> 04:50.120 But basically how it works is if you go into any of these tabs you can adjust the stats by the hour 04:50.450 --> 04:55.430 by the day by the week by the hour is cool because you can see trends you know during the middle of 04:55.430 --> 04:56.010 the day. 04:56.060 --> 05:00.360 We're getting peaks or if just by the week. 05:00.490 --> 05:01.560 Just by the day. 05:01.570 --> 05:04.360 And then let's go back for a little bit further. 05:04.360 --> 05:11.720 So up here in the top right you can adjust for the past 30 days or a custom time and we can see which 05:11.720 --> 05:17.870 days do we get more traffic and see that Saturday Sunday isn't that high. 05:17.870 --> 05:21.590 I'm guessing that this is a Saturday Sunday here Saturday Sunday. 05:21.590 --> 05:25.810 Again we're getting peaks on Monday as people come back to work. 05:25.880 --> 05:30.950 Sometimes there is a Wednesday and I wonder if this is because I put out a piece of conta on that day 05:31.040 --> 05:32.750 perhaps it is. 05:32.750 --> 05:34.570 So that's how you adjust that. 05:34.700 --> 05:41.000 And in general you want to see an increase so you might not see an increase by zooming into a specific 05:41.090 --> 05:52.280 month but say let's go and let's do a custom let's go all the way back to 2015 or 2014 to today we'll 05:52.400 --> 05:53.790 apply that. 05:53.810 --> 06:00.830 So here we can see definitely growth in the amount of sessions per month and that's what you want to 06:00.830 --> 06:06.920 see of course you want to see maybe even more growth but you don't want to see dips like this and this 06:06.920 --> 06:11.700 is probably when I was really busy or not posting great content on my site. 06:11.800 --> 06:15.810 But you also don't want to see peaks and then going down too much. 06:15.910 --> 06:19.490 A general increase is really what you want to see. 06:19.510 --> 06:24.520 So that's basically how you navigate Google Analytics the dashboard. 06:24.520 --> 06:30.280 Next we're going to be diving into some of the specific analytics that I like to use to improve my web 06:30.280 --> 06:32.290 site and user experience. 06:32.290 --> 06:33.910 Thanks so much for watching and we'll see you then.