In this video we're going to walk through navigating the dashboard of Google Analytics and adjusting
how you see the different data points.
Next in the follow videos we'll dive into some of the specific steps that I look at and how I use those
to improve my business.
So here when you log in to analytics and you have some traffic to your website when you log in and go
to the Profile for this page and I have lots of different profiles for different pages and web sites.
But here is the home page view for videos online.
You can see the basic analytics right now for the past seven days.
And on the right hand side which is really cool you can see what's actually happening right this second.
This is a real time report nine people as I'm recording this are all now eight are on video school online.
You can see the pages there on down here in the bottom right.
All of this stuff is super beneficial to know how you can cater to your audience.
Best.
You can customize how long you're seeing data for.
So for example if I want to see the past twenty eight days instead.
I can do that.
So 33000 users.
So this is that specific.
Are the individual users.
And then the individual sessions.
So this means that people are coming back to our own Web site bounce right 85 percent.
This is super high and this is a number that you want to pay specific attention to.
Of course you want this to be a lot lower but what I've done my research on I've learned that the Google
Analytics bounce rate isn't necessarily the best bounce rate to go on.
I definitely mean you know obviously you'd want a lower bounce rate.
Basically what this means is that people are coming to your Web site and then leaving without interacting
with your web page without going to another page of yours.
But there's things that it doesn't take into account like for example if it goes someone's watching
a YouTube video of mine and it goes from my web site page to the YouTube channel or if someone goes
to my courses page or to a utility course or something like that from a blog article that they're reading.
Nonetheless this is something that you should pay attention to session duration is also something that
is important because you want this to be as high as possible.
You want people coming to your Web site and staying on as long as possible.
So there's things you can do on your pages on your Web site to keep people there.
Things we talked about early on with your blog writing copywriting those kinds of things and your website
design as well.
If you scroll down you have the acquisition.
So this is an overview of basically what's on the left hand side.
So you have things like organic search direct referral.
It's in different colors.
Again you can change all of these things.
So we want to see for this entire year how much are coming from organic search direct.
So most of my traffic is coming from organic search which is actually pretty cool.
You can click source and medium to see specifically from Google from direct from YouTube being either
and we can dive into this data later.
And then referrals.
So who is actually sending people to me.
So video school online or the courses page is good for me.
Facebook has some youtube is also huge.
So I'm not going to dive into all of these stats.
You can play around with them yourself.
But basically this home page right here is a quick overview of a lot of these reports on the left hand
side.
You know you see the time of day people are on our site you see the countries that people are from You
see where people are watching or visiting your Web site on mobile desktop.
This is so important to know because of a lot of people are in mobile you want to make sure that your
site is mobile optimized.
Nevertheless nonetheless you should have a mobile optimized especially if a lot of people are viewing
it you can see the most popular pages of yours.
So for me I have two tutorials that rank higher than my home page itself.
So for example a basic thing you should be doing in with your analytics is looking at these pages and
seeing what are people doing on this page.
Do you have it optimized to convert you.
Are you sending people from this page to other pages of yours are you promoting a product from this
page.
Can people have the option to opt in to your email list on this page.
These are very important things to look at.
And then over on the left hand side you can click any of these links over here and you can find out
more information beneath it.
And these are the things that we're going to be diving into a little bit deeper.
But basically how it works is if you go into any of these tabs you can adjust the stats by the hour
by the day by the week by the hour is cool because you can see trends you know during the middle of
the day.
We're getting peaks or if just by the week.
Just by the day.
And then let's go back for a little bit further.
So up here in the top right you can adjust for the past 30 days or a custom time and we can see which
days do we get more traffic and see that Saturday Sunday isn't that high.
I'm guessing that this is a Saturday Sunday here Saturday Sunday.
Again we're getting peaks on Monday as people come back to work.
Sometimes there is a Wednesday and I wonder if this is because I put out a piece of conta on that day
perhaps it is.
So that's how you adjust that.
And in general you want to see an increase so you might not see an increase by zooming into a specific
month but say let's go and let's do a custom let's go all the way back to 2015 or 2014 to today we'll
apply that.
So here we can see definitely growth in the amount of sessions per month and that's what you want to
see of course you want to see maybe even more growth but you don't want to see dips like this and this
is probably when I was really busy or not posting great content on my site.
But you also don't want to see peaks and then going down too much.
A general increase is really what you want to see.
So that's basically how you navigate Google Analytics the dashboard.
Next we're going to be diving into some of the specific analytics that I like to use to improve my web
site and user experience.
Thanks so much for watching and we'll see you then.