WEBVTT 00:01.070 --> 00:07.100 If you want to see where people are actually clicking on your Web site and you're using Google Chrome 00:07.220 --> 00:11.660 search for page analytics Chrome extension and install this extension. 00:11.660 --> 00:14.170 So it's this page analytics right here. 00:14.270 --> 00:22.200 Click Add to Chrome click add extension click extension in the top right and it looks like it's already 00:22.200 --> 00:28.110 accessed my analytics account but you might have to sign in and choose which account you're using. 00:28.110 --> 00:34.950 And now if we go to our Web site and we click this analytics button to see on you have this live stats 00:34.980 --> 00:40.890 for your site so it brings in some of your Google Analytics stats like the page views the real time 00:40.890 --> 00:44.930 users but you also get these stats for where people are clicking. 00:45.060 --> 00:52.230 So here and I just updated my web site from earlier in the course so if you are in the digital marketing 00:52.230 --> 00:56.760 masterclass and you saw my web site you can see that I've done some updates always trying to make things 00:56.760 --> 00:57.500 better. 00:57.570 --> 01:00.300 So some of these stats are very limited. 01:00.300 --> 01:03.470 They've just come from the past few days actually. 01:03.630 --> 01:11.330 You can see that when people come to my home page on my top menu the most popular page is the blog. 01:11.540 --> 01:12.430 Interesting. 01:12.440 --> 01:16.700 At least right now resources is another popular page. 01:16.700 --> 01:17.830 Start here. 01:17.840 --> 01:24.860 Has fewer pages or clicks which is not necessarily surprising if people have already come to my website 01:24.890 --> 01:30.280 are coming back and are now interested in other content. 01:30.320 --> 01:36.950 Then I also have the dropdown so I have this dropdown of course topics video photo design business. 01:37.040 --> 01:42.470 This is really interesting to see and I'm going to be really interested to see this over the next month 01:42.470 --> 01:43.290 or so. 01:43.310 --> 01:45.550 Video is definitely getting the most clicks. 01:45.560 --> 01:49.120 That means that my audience is wanting video content more. 01:49.490 --> 01:54.140 So that's something I should focus on if of course that's what I want my audience to be. 01:55.870 --> 02:01.150 You can click down and basically it's showing you the percentage of all these things that people are 02:01.150 --> 02:01.810 clicking on. 02:01.810 --> 02:07.780 So it's taking all the people that visit my site and six point one of them clicked start here. 02:07.780 --> 02:12.340 So that's interesting not as many people click the Start here but I'm up here in the top. 02:12.460 --> 02:17.720 But once they read a few things they click this start here button down here. 02:18.130 --> 02:23.110 Some people also scrolled down and clicked these links to the course pages. 02:23.290 --> 02:25.560 And again video is the most popular. 02:25.690 --> 02:26.710 Really interesting. 02:26.710 --> 02:31.060 Some people scroll down here and clicked on specific blog articles. 02:31.060 --> 02:36.060 So you can use this information to see what type of blog article are people most interested in. 02:36.160 --> 02:39.870 And then wow that's really interesting down at the bottom of the page. 02:39.970 --> 02:42.790 Thirty percent of the people. 02:42.910 --> 02:46.270 And again this is a very small sample size from the past couple of days. 02:46.330 --> 02:50.080 Click the videos go on line link down here. 02:50.080 --> 02:52.430 Some people click the contact button. 02:52.510 --> 02:53.260 Few people click. 02:53.260 --> 02:54.850 Privacy Policy. 02:54.850 --> 03:00.140 This is really interesting data that I'm just learning myself with you. 03:00.340 --> 03:06.130 And then you could go to any of these other pages to see more stats for those individual pages. 03:06.130 --> 03:07.920 I'm here on this start here page. 03:07.910 --> 03:12.860 So I've done a kind of a big redo of my website. 03:12.870 --> 03:18.220 The pages are similar but the design is little different so I'm going to have to wait a while to get 03:18.220 --> 03:19.750 more data for all of these pages. 03:19.750 --> 03:27.760 But you know see here once someone's on the start here Page 27 percent of them click on the video course 03:27.760 --> 03:28.290 tab. 03:28.450 --> 03:33.370 So you can see that some people I'm just visualizing people walking through my site they first go to 03:33.370 --> 03:39.070 the start here page and then what's next they click on courses and the course that they click on is 03:39.130 --> 03:40.000 video. 03:40.000 --> 03:43.620 I'm also interested to see how many people just click the courses tab. 03:43.660 --> 03:50.160 So 12 percent that goes to a page with all courses from here 7.7 percent. 03:50.290 --> 03:51.600 Click on blog. 03:52.000 --> 03:55.750 Going to the blog and see which blog articles are most popular. 03:55.860 --> 04:01.750 Of course this also will depend on how recent your latest blog articles are because those will get fewer 04:01.750 --> 04:02.810 clicks. 04:02.850 --> 04:04.200 Ten key takeaways. 04:04.210 --> 04:10.720 Again from what we saw earlier is a very popular article scoring down how to get a job in the film industry. 04:10.720 --> 04:16.870 That was a popular topic compared to this specific tutorial on how to use soap box which is a little 04:16.960 --> 04:23.540 app by Wister so I can kind of gauge which type of content is popular with this heat map. 04:23.830 --> 04:30.710 So the map tool you can play around with it for a lot of long time and I'm not going to bore you any 04:30.710 --> 04:36.260 more but if you have any specific questions about how to install how to use it let me know. 04:36.400 --> 04:41.020 It's a really cool tool to see what your users are actually doing on your site.