If you want to see where people are actually clicking on your Web site and you're using Google Chrome
search for page analytics Chrome extension and install this extension.
So it's this page analytics right here.
Click Add to Chrome click add extension click extension in the top right and it looks like it's already
accessed my analytics account but you might have to sign in and choose which account you're using.
And now if we go to our Web site and we click this analytics button to see on you have this live stats
for your site so it brings in some of your Google Analytics stats like the page views the real time
users but you also get these stats for where people are clicking.
So here and I just updated my web site from earlier in the course so if you are in the digital marketing
masterclass and you saw my web site you can see that I've done some updates always trying to make things
better.
So some of these stats are very limited.
They've just come from the past few days actually.
You can see that when people come to my home page on my top menu the most popular page is the blog.
Interesting.
At least right now resources is another popular page.
Start here.
Has fewer pages or clicks which is not necessarily surprising if people have already come to my website
are coming back and are now interested in other content.
Then I also have the dropdown so I have this dropdown of course topics video photo design business.
This is really interesting to see and I'm going to be really interested to see this over the next month
or so.
Video is definitely getting the most clicks.
That means that my audience is wanting video content more.
So that's something I should focus on if of course that's what I want my audience to be.
You can click down and basically it's showing you the percentage of all these things that people are
clicking on.
So it's taking all the people that visit my site and six point one of them clicked start here.
So that's interesting not as many people click the Start here but I'm up here in the top.
But once they read a few things they click this start here button down here.
Some people also scrolled down and clicked these links to the course pages.
And again video is the most popular.
Really interesting.
Some people scroll down here and clicked on specific blog articles.
So you can use this information to see what type of blog article are people most interested in.
And then wow that's really interesting down at the bottom of the page.
Thirty percent of the people.
And again this is a very small sample size from the past couple of days.
Click the videos go on line link down here.
Some people click the contact button.
Few people click.
Privacy Policy.
This is really interesting data that I'm just learning myself with you.
And then you could go to any of these other pages to see more stats for those individual pages.
I'm here on this start here page.
So I've done a kind of a big redo of my website.
The pages are similar but the design is little different so I'm going to have to wait a while to get
more data for all of these pages.
But you know see here once someone's on the start here Page 27 percent of them click on the video course
tab.
So you can see that some people I'm just visualizing people walking through my site they first go to
the start here page and then what's next they click on courses and the course that they click on is
video.
I'm also interested to see how many people just click the courses tab.
So 12 percent that goes to a page with all courses from here 7.7 percent.
Click on blog.
Going to the blog and see which blog articles are most popular.
Of course this also will depend on how recent your latest blog articles are because those will get fewer
clicks.
Ten key takeaways.
Again from what we saw earlier is a very popular article scoring down how to get a job in the film industry.
That was a popular topic compared to this specific tutorial on how to use soap box which is a little
app by Wister so I can kind of gauge which type of content is popular with this heat map.
So the map tool you can play around with it for a lot of long time and I'm not going to bore you any
more but if you have any specific questions about how to install how to use it let me know.
It's a really cool tool to see what your users are actually doing on your site.