WEBVTT 00:00.360 --> 00:05.710 Another quick stop I want you to look at is under behavior site content. 00:05.730 --> 00:12.510 If you click on all pages you can see what people are doing from those specific pages but in sort of 00:12.510 --> 00:16.840 an easier way you can get some of this data from the behavioral flowcharts and the heat maps. 00:17.070 --> 00:23.460 But here I see all of my most popular pages and I can see what the balance rate is what the exit rate 00:23.460 --> 00:23.920 is. 00:24.000 --> 00:27.610 That's how many people actually just leave your site after viewing that page. 00:27.810 --> 00:32.100 And so I see that look at people who come to my home page. 00:32.220 --> 00:37.860 There's only a 53 percent balance rate which compared to my other pages is really good. 00:37.860 --> 00:43.740 Or say if I want to find the pages that have the lowest bounce rates I can click bounce rate to organize 00:43.740 --> 00:45.390 it by a balance rate. 00:45.390 --> 00:47.470 Some of these are like search terms and stuff. 00:47.460 --> 00:54.780 So what I want to do is now I have from least two greatest bounce rate and then show 500 because I have 00:55.120 --> 00:58.960 340 different pages apparently on my site. 00:59.190 --> 01:03.110 So all of these are search terms that you don't need to pay attention to. 01:03.120 --> 01:09.750 But now when I start to get to some of these numbers I see that people who come to for example might 01:09.750 --> 01:15.990 design courses page which is a new page only of a 33 percent bounce rate so there's really low data 01:16.050 --> 01:22.950 right now but it'll be interesting to see if that is the same over time articles and resources these 01:22.950 --> 01:28.110 are other pages that may make sense if someone gets to this page they're more interested in continuing 01:28.410 --> 01:32.940 with other content versus some of the higher Ballantrae rate pages where they're coming from a Google 01:32.940 --> 01:37.360 search or a youtube video and once they get that information they're gone. 01:37.380 --> 01:44.160 I can also see that some of my bigger and better articles like this e-mail marketing for course creators 01:44.570 --> 01:49.790 blog article does relatively well or they call out titles for after effects. 01:49.800 --> 01:55.290 So looking at this data I can see which of my content works better and then I look at that page see 01:55.290 --> 02:02.700 what I did with that page and try to improve my future articles or go back and update I past articles 02:02.700 --> 02:08.620 that you know I go down here with the high bounce rates and I look at these pages and see OK. 02:08.640 --> 02:16.780 While this page has you know 252 views which is a lot but 97 percent of the people are leaving my site. 02:16.860 --> 02:18.360 Hey I don't want that to happen. 02:18.360 --> 02:25.240 So what can I do to encourage people to stay on my web site after getting this tutorial also in her 02:25.250 --> 02:27.490 behavior you can look at SightSpeed. 02:27.510 --> 02:33.720 This is really important to look at because Google actually penalizes or reward you for a faster Web 02:33.720 --> 02:36.710 site average page load time 12.0. 02:36.870 --> 02:38.250 That's pretty darn high. 02:38.250 --> 02:41.540 So I have to do things to reduce that. 02:41.670 --> 02:46.980 And we talked about that in the web site section of the digital marketing class things that you can 02:46.980 --> 02:48.860 do to speed up your Web site. 02:48.900 --> 02:50.970 But there's always things that you can do. 02:50.970 --> 02:55.620 They even give you some speed suggestions over here on the left. 02:55.650 --> 03:01.620 So once you click that you can see the specific pages for example and see what the home page suggestions 03:01.620 --> 03:02.090 are. 03:02.130 --> 03:06.330 And this is with Google's page speed tools their insights. 03:06.330 --> 03:12.980 So it's not bad and says 77 out of 100 but it gives you the specific things that you can do. 03:12.990 --> 03:21.660 So for example reducing the size of the image unifying HVM out and there's things that you can do to 03:21.880 --> 03:24.790 or plugins that you can use to do this kind of thing. 03:24.960 --> 03:28.900 So those are things that I personally need to continue to improve. 03:28.920 --> 03:31.500 77 is not terrible but look at mobile. 03:31.500 --> 03:32.670 Mobile is huge. 03:32.670 --> 03:38.730 And I think that's because my home page has a lot of images and I just updated that but something I'm 03:38.730 --> 03:46.230 going to have to go back right now and fix it so that those web pages open faster on mobile devices. 03:46.260 --> 03:50.190 So there's lots of other things you can see her behavior but I'm going to move on. 03:50.190 --> 03:56.190 And if you have any questions about this other stuff I'll be happy to answer that in the next video 03:56.190 --> 03:59.920 will look under conversions and set up some goals for our Web site.