Another quick stop I want you to look at is under behavior site content.
If you click on all pages you can see what people are doing from those specific pages but in sort of
an easier way you can get some of this data from the behavioral flowcharts and the heat maps.
But here I see all of my most popular pages and I can see what the balance rate is what the exit rate
is.
That's how many people actually just leave your site after viewing that page.
And so I see that look at people who come to my home page.
There's only a 53 percent balance rate which compared to my other pages is really good.
Or say if I want to find the pages that have the lowest bounce rates I can click bounce rate to organize
it by a balance rate.
Some of these are like search terms and stuff.
So what I want to do is now I have from least two greatest bounce rate and then show 500 because I have
340 different pages apparently on my site.
So all of these are search terms that you don't need to pay attention to.
But now when I start to get to some of these numbers I see that people who come to for example might
design courses page which is a new page only of a 33 percent bounce rate so there's really low data
right now but it'll be interesting to see if that is the same over time articles and resources these
are other pages that may make sense if someone gets to this page they're more interested in continuing
with other content versus some of the higher Ballantrae rate pages where they're coming from a Google
search or a youtube video and once they get that information they're gone.
I can also see that some of my bigger and better articles like this e-mail marketing for course creators
blog article does relatively well or they call out titles for after effects.
So looking at this data I can see which of my content works better and then I look at that page see
what I did with that page and try to improve my future articles or go back and update I past articles
that you know I go down here with the high bounce rates and I look at these pages and see OK.
While this page has you know 252 views which is a lot but 97 percent of the people are leaving my site.
Hey I don't want that to happen.
So what can I do to encourage people to stay on my web site after getting this tutorial also in her
behavior you can look at SightSpeed.
This is really important to look at because Google actually penalizes or reward you for a faster Web
site average page load time 12.0.
That's pretty darn high.
So I have to do things to reduce that.
And we talked about that in the web site section of the digital marketing class things that you can
do to speed up your Web site.
But there's always things that you can do.
They even give you some speed suggestions over here on the left.
So once you click that you can see the specific pages for example and see what the home page suggestions
are.
And this is with Google's page speed tools their insights.
So it's not bad and says 77 out of 100 but it gives you the specific things that you can do.
So for example reducing the size of the image unifying HVM out and there's things that you can do to
or plugins that you can use to do this kind of thing.
So those are things that I personally need to continue to improve.
77 is not terrible but look at mobile.
Mobile is huge.
And I think that's because my home page has a lot of images and I just updated that but something I'm
going to have to go back right now and fix it so that those web pages open faster on mobile devices.
So there's lots of other things you can see her behavior but I'm going to move on.
And if you have any questions about this other stuff I'll be happy to answer that in the next video
will look under conversions and set up some goals for our Web site.