Everything that I've shown you so far is pretty basic and it's really what I do to improve my website.
There's lots more that I could be doing and that you could be doing with all of the data that Google
Analytics provides.
One thing that you can do is create goals so you can actually set up a goal for example to increase
the watch time or the page view time of your site or to have people watch a specific video or to go
to a specific page.
And I think that's one of the goals that is easiest to track and easiest to use.
So here you have the overview of your goals but you're not going to see any goals.
So to set up a goal just click on admen down here under the video school online account.
On the right click goals here we can create a new goal click new goal to do so.
For example if you are creating a web page for example and you want to track how many people are visiting
that page easily you can cause.
Visit web page the type you can choose a destination which is tracking people who visit a specific page
a duration you're tracking people who visit your site for longer than a specific time.
The number of pages or screens per session or an event.
For example playing a specific video.
So I'm just going to use destination it's very easy.
And then under destination we're going to add your owl.
So here is sort of an old webinars that I don't use anymore but it's a web and are about teaching online.
And if I want to add that I'm going to choose begins with because you never know how these things work.
I just like to choose begins with.
And then we want to verify.
So no one's actually visited this page in the past seven days.
But for example if we have this Learn option selected That's for my courses page and we click you verify
we can see that point eighty eight percent of people who came to video school online came to the learn
page.
So I'm going to again type in the web on our page.
And then what's cool about this is that you can actually add a value to this goal.
For example say you did have a product and for every thousand people that visited your page 100 people
bought that product which would be a crazy high conversion rate and your product is $10.
So out of 100 people that visit you made a thousand dollars.
So out of a thousand people that visit this page you made a thousand dollars.
So for every person that visits your page you're actually valuing that person at one dollar.
Right.
So we can save this and then we can go back to our goals and we can see the goal once it starts getting
that data.
But this is a way how you can analyze whether you want to do ads for this page or not.
So if you pay you know a hundred dollars for ads to send people to this page is it worth it or not.
By calculating how much each page visit is worth.
You can figure that out and you can do that with goals.