WEBVTT 00:00.700 --> 00:07.840 Everything that I've shown you so far is pretty basic and it's really what I do to improve my website. 00:07.840 --> 00:13.360 There's lots more that I could be doing and that you could be doing with all of the data that Google 00:13.360 --> 00:14.880 Analytics provides. 00:14.890 --> 00:21.070 One thing that you can do is create goals so you can actually set up a goal for example to increase 00:21.070 --> 00:27.490 the watch time or the page view time of your site or to have people watch a specific video or to go 00:27.490 --> 00:29.140 to a specific page. 00:29.170 --> 00:34.030 And I think that's one of the goals that is easiest to track and easiest to use. 00:34.030 --> 00:37.940 So here you have the overview of your goals but you're not going to see any goals. 00:38.080 --> 00:44.470 So to set up a goal just click on admen down here under the video school online account. 00:44.470 --> 00:51.580 On the right click goals here we can create a new goal click new goal to do so. 00:51.650 --> 00:57.830 For example if you are creating a web page for example and you want to track how many people are visiting 00:57.830 --> 01:00.290 that page easily you can cause. 01:00.290 --> 01:08.390 Visit web page the type you can choose a destination which is tracking people who visit a specific page 01:08.960 --> 01:13.090 a duration you're tracking people who visit your site for longer than a specific time. 01:13.090 --> 01:16.200 The number of pages or screens per session or an event. 01:16.220 --> 01:18.900 For example playing a specific video. 01:19.040 --> 01:21.890 So I'm just going to use destination it's very easy. 01:21.890 --> 01:25.440 And then under destination we're going to add your owl. 01:25.490 --> 01:33.300 So here is sort of an old webinars that I don't use anymore but it's a web and are about teaching online. 01:33.500 --> 01:39.730 And if I want to add that I'm going to choose begins with because you never know how these things work. 01:39.730 --> 01:43.050 I just like to choose begins with. 01:43.280 --> 01:46.160 And then we want to verify. 01:46.160 --> 01:50.300 So no one's actually visited this page in the past seven days. 01:50.540 --> 01:58.520 But for example if we have this Learn option selected That's for my courses page and we click you verify 01:58.520 --> 02:03.560 we can see that point eighty eight percent of people who came to video school online came to the learn 02:03.560 --> 02:04.360 page. 02:04.530 --> 02:07.900 So I'm going to again type in the web on our page. 02:08.300 --> 02:14.830 And then what's cool about this is that you can actually add a value to this goal. 02:14.960 --> 02:22.970 For example say you did have a product and for every thousand people that visited your page 100 people 02:22.970 --> 02:28.370 bought that product which would be a crazy high conversion rate and your product is $10. 02:28.460 --> 02:31.430 So out of 100 people that visit you made a thousand dollars. 02:31.610 --> 02:36.140 So out of a thousand people that visit this page you made a thousand dollars. 02:36.350 --> 02:43.470 So for every person that visits your page you're actually valuing that person at one dollar. 02:43.520 --> 02:44.150 Right. 02:44.360 --> 02:50.540 So we can save this and then we can go back to our goals and we can see the goal once it starts getting 02:50.540 --> 02:51.630 that data. 02:51.650 --> 02:56.890 But this is a way how you can analyze whether you want to do ads for this page or not. 02:57.200 --> 03:03.420 So if you pay you know a hundred dollars for ads to send people to this page is it worth it or not. 03:03.460 --> 03:06.340 By calculating how much each page visit is worth. 03:06.440 --> 03:09.350 You can figure that out and you can do that with goals.