Hey Guys welcome to this video.
Now is the time to start advertising on Twitter using all the power of Twitter to promote your brand
promote your business promote your website your products your services everything to your audience and
also most important thing you can promote here to your competitors.
Our.
And I'll show you how to do that in this series.
Also let me tell you about the price the price on Twitter ads are good because there are not minimal.
And also to either use the CPE mother which has cost or engagement so you pay only when people when
when when people out and some people clicking on your ads when they engage with your tweet when they
click when they like when they share or retweet your tweet.
You are pain using the CPE model.
The first step is to create your apps account to do that.
We go to atts dot Twitter dot com and in here we need to select your country and your time.
And this is important because one you once you set this up you will never be able to change it again.
So far maybe in the future they add that option.
But for now when you said this app that said you can not change it so let me select my time some here.
Let's see here we are.
The country is good solid your country here and click on let's go.
OK is processing creating the account and now is the time to select your marketing objective.
What's your end goal with you Twitter ads.
Right here we have some options.
This may change in the future if you are watching this video or later in the year probably you will
you'll see more or less options sometimes to add or change the name of the object.
But right now let me show the difference between this and which one you can.
I'll show you how to splain you so you can decide which one is the best for you.
You see awareness they are saying that this option is if you want people to see to see your tweets.
This will maximize the maximize the number of people that will see your Twitter followers is the best
way to gain followers to grow your outings.
Promote video views.
If you want to get more views on your videos website clicks or conversions in this case watch this.
If we want to drive people to a landing page drive people to your website to your online store anywhere
outside Twitter that you want to the right people.
This is the best option or one more.
Take a look later at the complete list of campaign objectives.
The main difference.
Also here we select awareness.
For example you see what you pay for.
This is what changed between these objectives.
So you see in the awareness you will pay for impressions.
So impressions mean.
Every time Twitter shows you your tweets to somebody you will be paying a fee.
The fee that you will establish right now on the campaign if we go back here and click on followers
here you will pay only when you gain followers you are Bill for other types of engagement so if you
have a tweet and people are like in your tweet they are retweeting and all that but they are not following
you.
You are not paid.
So this is a great strategy too because if even if you want to reach the most number of people and you
want people to engage with your tweets you can use this option because you only pain only if they click
on the follow button.
So if they become your followers or otherwise you are not pain.
The next one promote media abuse.
The same here that you pay only for video views so the number of interviews that you get.
Thats the amount you will pay under saying apply for website clique's then pay for the number of clicks
on your link so you will have a you or you will have links on your tweets and people will click on your
lame drug bhool be driving to your landing page your website your online store and you will pay everytime
they click on the link.
OK so use follower's for this example.
Here you said the campaigning follower's campaign lets leave it like that.
You can change this and customize as you want.
Choose the funding source will will add the credit card debit card later here you can set the daily
budget I'll say that the daily budget will be only $5 and set a total budget.
This is also optional.
Leave this blank for now.
For now will be using only the daily budget.
And he is saying when the water started to run your campaign start immediately run continuously or set
and A-star Bay.
I recommend you if you are starting to set start and end dates because sometimes I have clients that
are on a students that select this option and they sometimes forget about debt.
They can pay.
So they campaign keeps running every day is spending $5 every day or spending their daily budget that
you said here on the top and that's a problem because you are not.
If you forgot about your campaign and he's running it will start collecting.
I mean it will start increasing your bill your advertised and Bill and at the end of the money will
receive a bill from Twitter with that with a big amount you don't want that.
So by selecting on the start and end date you'll know that this will run only for X number of days.
And at the end of this period you can stop.
You can analyze the results see how how many followers are you getting how many engagement how many
Likes and all that.
And after that you can decide if you want to continue with this campaign or if you want to create a
new one with a different target audience.
OK.
So let's say here and we're starting right now.
And we'll end on one week.
OK.
That's all good.
Let's click on next here.
So with this type of campaign will promote my account remember that we select the option to gain followers
not to just pose for tweets for awareness.
So because of that Twitter world by default will promote my whole profile because the goal here is for
people to click on the follow bottom.
But also if you want in addition to your profile you can select specific tweets that you want to be
included on your advertisers.
OK so I will select this one only one and click next.
Now when it to set up or target audience and we need to define what the how all the specific keywords
that they use.
We can also use another users on on Twitter to promote their Audi and says or we can use search for
interest is just a little bit different than Facebook and we'll have another video with details about
creating your perfect Twitter target audience for ads.
For now let's select just some of these criteria.
Let's use a keyword like digital marketing.
I want my app to show the people that are interested on digital marketing and see here.
Here we have digital marketing keyword lace you let's use this one too and we have some other use her
or Twitter users that are focused on the Eastern Market and I can select these those two if I won.
So like this one for example and here on the right we see how many people are potentially on these target
audience for the specific keyword for all there is there the terms that I am defining here.
OK.
So let's see.
This is good.
And you see that the audience is are in here on the bottom here.
Locations we can add more locations here let our people people work for a candidate too and you can
add all the countries that you want.
So and so you see here location United States and Canada keyword.
We are using these keywords.
Followers look like these are they use or this is another user Twitter user and we are targeting people
that follow these specific account and this example and we have interest if people are interested in
marketing for example I will leave it like this for now and later we are coming back here and defining
more specific target audience for that click next.
Now here we can define the beat on the budget for or campaign you see here that by default isn't dynamic
out Amadi beat.
That means that your beat will be optimized to get the best results at the lowest price within your
budget.
Okay we have a daily budget of five dollars and you remember on the last page here and for now you can
change these you can say target cost and enter manually the amount that you want between these specific
numbers.
For now I will leave it as our.
Later we'll talk more about this click on next.
Excellent.
We created our group right now you see all the details here.
This is the campaign name the running base the daily budget the automatic bid.
This is how the thing that we find the last page here and this is the potential out is that we have.
And now here we have a sample of the ad that will be shown to the outness.
All we need to do now is click on the lounge campaign see excellent and now the system is asking us
to add the payment information.
We'll do that in the next video.