WEBVTT 00:00.210 --> 00:01.800 Hey Guys welcome to this video. 00:01.800 --> 00:09.000 Now is the time to start advertising on Twitter using all the power of Twitter to promote your brand 00:09.030 --> 00:14.580 promote your business promote your website your products your services everything to your audience and 00:14.670 --> 00:19.980 also most important thing you can promote here to your competitors. 00:20.010 --> 00:20.480 Our. 00:20.520 --> 00:23.360 And I'll show you how to do that in this series. 00:23.370 --> 00:29.410 Also let me tell you about the price the price on Twitter ads are good because there are not minimal. 00:29.580 --> 00:38.280 And also to either use the CPE mother which has cost or engagement so you pay only when people when 00:38.460 --> 00:44.310 when when people out and some people clicking on your ads when they engage with your tweet when they 00:44.310 --> 00:49.300 click when they like when they share or retweet your tweet. 00:49.320 --> 00:52.680 You are pain using the CPE model. 00:52.710 --> 00:56.420 The first step is to create your apps account to do that. 00:56.430 --> 01:05.110 We go to atts dot Twitter dot com and in here we need to select your country and your time. 01:05.130 --> 01:11.470 And this is important because one you once you set this up you will never be able to change it again. 01:11.550 --> 01:14.510 So far maybe in the future they add that option. 01:14.520 --> 01:22.060 But for now when you said this app that said you can not change it so let me select my time some here. 01:22.620 --> 01:25.490 Let's see here we are. 01:25.640 --> 01:30.290 The country is good solid your country here and click on let's go. 01:31.090 --> 01:37.440 OK is processing creating the account and now is the time to select your marketing objective. 01:37.440 --> 01:39.910 What's your end goal with you Twitter ads. 01:39.930 --> 01:42.110 Right here we have some options. 01:42.150 --> 01:47.550 This may change in the future if you are watching this video or later in the year probably you will 01:47.700 --> 01:53.380 you'll see more or less options sometimes to add or change the name of the object. 01:53.520 --> 01:57.780 But right now let me show the difference between this and which one you can. 01:57.850 --> 02:02.090 I'll show you how to splain you so you can decide which one is the best for you. 02:02.100 --> 02:07.850 You see awareness they are saying that this option is if you want people to see to see your tweets. 02:07.860 --> 02:13.950 This will maximize the maximize the number of people that will see your Twitter followers is the best 02:13.950 --> 02:16.920 way to gain followers to grow your outings. 02:17.100 --> 02:18.720 Promote video views. 02:18.930 --> 02:25.360 If you want to get more views on your videos website clicks or conversions in this case watch this. 02:25.380 --> 02:31.380 If we want to drive people to a landing page drive people to your website to your online store anywhere 02:31.410 --> 02:34.040 outside Twitter that you want to the right people. 02:34.050 --> 02:36.330 This is the best option or one more. 02:36.360 --> 02:40.520 Take a look later at the complete list of campaign objectives. 02:40.680 --> 02:41.420 The main difference. 02:41.460 --> 02:43.940 Also here we select awareness. 02:43.950 --> 02:46.640 For example you see what you pay for. 02:46.650 --> 02:49.630 This is what changed between these objectives. 02:49.710 --> 02:53.270 So you see in the awareness you will pay for impressions. 02:53.280 --> 02:54.710 So impressions mean. 02:54.720 --> 03:00.960 Every time Twitter shows you your tweets to somebody you will be paying a fee. 03:00.960 --> 03:07.680 The fee that you will establish right now on the campaign if we go back here and click on followers 03:08.160 --> 03:14.430 here you will pay only when you gain followers you are Bill for other types of engagement so if you 03:14.430 --> 03:20.250 have a tweet and people are like in your tweet they are retweeting and all that but they are not following 03:20.250 --> 03:20.640 you. 03:20.760 --> 03:21.780 You are not paid. 03:21.780 --> 03:28.080 So this is a great strategy too because if even if you want to reach the most number of people and you 03:28.080 --> 03:33.840 want people to engage with your tweets you can use this option because you only pain only if they click 03:33.840 --> 03:34.850 on the follow button. 03:34.860 --> 03:38.480 So if they become your followers or otherwise you are not pain. 03:38.730 --> 03:41.390 The next one promote media abuse. 03:41.390 --> 03:46.770 The same here that you pay only for video views so the number of interviews that you get. 03:46.770 --> 03:52.860 Thats the amount you will pay under saying apply for website clique's then pay for the number of clicks 03:52.920 --> 03:59.940 on your link so you will have a you or you will have links on your tweets and people will click on your 03:59.940 --> 04:06.240 lame drug bhool be driving to your landing page your website your online store and you will pay everytime 04:06.360 --> 04:07.510 they click on the link. 04:07.530 --> 04:11.040 OK so use follower's for this example. 04:11.320 --> 04:15.530 Here you said the campaigning follower's campaign lets leave it like that. 04:15.540 --> 04:19.220 You can change this and customize as you want. 04:19.220 --> 04:25.710 Choose the funding source will will add the credit card debit card later here you can set the daily 04:25.710 --> 04:32.040 budget I'll say that the daily budget will be only $5 and set a total budget. 04:32.040 --> 04:33.470 This is also optional. 04:33.510 --> 04:35.000 Leave this blank for now. 04:35.070 --> 04:37.800 For now will be using only the daily budget. 04:38.040 --> 04:43.980 And he is saying when the water started to run your campaign start immediately run continuously or set 04:44.330 --> 04:45.670 and A-star Bay. 04:45.900 --> 04:52.710 I recommend you if you are starting to set start and end dates because sometimes I have clients that 04:52.710 --> 04:58.070 are on a students that select this option and they sometimes forget about debt. 04:58.100 --> 04:58.950 They can pay. 04:59.040 --> 05:05.180 So they campaign keeps running every day is spending $5 every day or spending their daily budget that 05:05.190 --> 05:08.940 you said here on the top and that's a problem because you are not. 05:09.030 --> 05:14.040 If you forgot about your campaign and he's running it will start collecting. 05:14.040 --> 05:19.230 I mean it will start increasing your bill your advertised and Bill and at the end of the money will 05:19.230 --> 05:23.930 receive a bill from Twitter with that with a big amount you don't want that. 05:24.210 --> 05:29.200 So by selecting on the start and end date you'll know that this will run only for X number of days. 05:29.220 --> 05:31.430 And at the end of this period you can stop. 05:31.470 --> 05:37.110 You can analyze the results see how how many followers are you getting how many engagement how many 05:37.110 --> 05:38.520 Likes and all that. 05:38.730 --> 05:44.310 And after that you can decide if you want to continue with this campaign or if you want to create a 05:44.310 --> 05:46.200 new one with a different target audience. 05:46.200 --> 05:47.000 OK. 05:47.040 --> 05:50.390 So let's say here and we're starting right now. 05:50.610 --> 05:53.870 And we'll end on one week. 05:54.090 --> 05:54.950 OK. 05:55.890 --> 05:56.850 That's all good. 05:56.850 --> 05:58.540 Let's click on next here. 05:58.950 --> 06:05.570 So with this type of campaign will promote my account remember that we select the option to gain followers 06:05.610 --> 06:09.690 not to just pose for tweets for awareness. 06:09.780 --> 06:16.440 So because of that Twitter world by default will promote my whole profile because the goal here is for 06:16.440 --> 06:18.160 people to click on the follow bottom. 06:18.180 --> 06:25.380 But also if you want in addition to your profile you can select specific tweets that you want to be 06:25.380 --> 06:28.080 included on your advertisers. 06:28.080 --> 06:33.420 OK so I will select this one only one and click next. 06:33.420 --> 06:40.140 Now when it to set up or target audience and we need to define what the how all the specific keywords 06:40.140 --> 06:41.040 that they use. 06:41.040 --> 06:48.780 We can also use another users on on Twitter to promote their Audi and says or we can use search for 06:48.810 --> 06:53.880 interest is just a little bit different than Facebook and we'll have another video with details about 06:54.540 --> 06:58.480 creating your perfect Twitter target audience for ads. 06:58.500 --> 07:02.130 For now let's select just some of these criteria. 07:02.130 --> 07:04.820 Let's use a keyword like digital marketing. 07:04.830 --> 07:11.140 I want my app to show the people that are interested on digital marketing and see here. 07:11.160 --> 07:18.300 Here we have digital marketing keyword lace you let's use this one too and we have some other use her 07:18.720 --> 07:24.430 or Twitter users that are focused on the Eastern Market and I can select these those two if I won. 07:24.510 --> 07:32.160 So like this one for example and here on the right we see how many people are potentially on these target 07:32.250 --> 07:37.850 audience for the specific keyword for all there is there the terms that I am defining here. 07:37.980 --> 07:38.610 OK. 07:38.940 --> 07:39.750 So let's see. 07:39.750 --> 07:41.380 This is good. 07:41.760 --> 07:46.610 And you see that the audience is are in here on the bottom here. 07:46.690 --> 07:52.740 Locations we can add more locations here let our people people work for a candidate too and you can 07:52.740 --> 07:54.990 add all the countries that you want. 07:55.630 --> 08:00.020 So and so you see here location United States and Canada keyword. 08:00.060 --> 08:01.590 We are using these keywords. 08:01.770 --> 08:09.900 Followers look like these are they use or this is another user Twitter user and we are targeting people 08:09.900 --> 08:15.570 that follow these specific account and this example and we have interest if people are interested in 08:15.570 --> 08:21.800 marketing for example I will leave it like this for now and later we are coming back here and defining 08:21.810 --> 08:24.990 more specific target audience for that click next. 08:24.990 --> 08:33.150 Now here we can define the beat on the budget for or campaign you see here that by default isn't dynamic 08:33.210 --> 08:34.380 out Amadi beat. 08:34.410 --> 08:40.230 That means that your beat will be optimized to get the best results at the lowest price within your 08:40.230 --> 08:40.870 budget. 08:41.080 --> 08:47.130 Okay we have a daily budget of five dollars and you remember on the last page here and for now you can 08:47.130 --> 08:53.790 change these you can say target cost and enter manually the amount that you want between these specific 08:53.790 --> 08:54.480 numbers. 08:54.690 --> 08:56.900 For now I will leave it as our. 08:57.000 --> 08:59.670 Later we'll talk more about this click on next. 08:59.820 --> 09:00.270 Excellent. 09:00.270 --> 09:04.460 We created our group right now you see all the details here. 09:04.470 --> 09:09.830 This is the campaign name the running base the daily budget the automatic bid. 09:09.840 --> 09:15.000 This is how the thing that we find the last page here and this is the potential out is that we have. 09:15.000 --> 09:20.260 And now here we have a sample of the ad that will be shown to the outness. 09:20.310 --> 09:27.870 All we need to do now is click on the lounge campaign see excellent and now the system is asking us 09:27.870 --> 09:29.800 to add the payment information. 09:29.820 --> 09:31.490 We'll do that in the next video.