WEBVTT 00:00.570 --> 00:06.990 Let's talk about the boards on Pinterest and how you can use them to create an amazing profile that 00:06.990 --> 00:10.190 calls the attention of your followers of your audience. 00:10.320 --> 00:16.120 Let me show for some examples first so you understand what's the idea behind the words. 00:16.140 --> 00:18.900 Here we are in the Starbucks Pinterest account. 00:18.900 --> 00:22.330 For example you see how many followers follow in their website here. 00:22.350 --> 00:29.220 The location and remember the description the ABOUT text that we created on the last video is here also 00:29.550 --> 00:33.770 telling people about this company and about why they need to follow them. 00:33.950 --> 00:34.430 OK. 00:34.530 --> 00:37.560 So here we have if we scroll down a little bit we have two options. 00:37.560 --> 00:41.700 We have the boards and the pins and you'll see the difference in the next video. 00:41.700 --> 00:49.580 Right now we are talking about the board the board our collection of pins that are here on your profile 00:49.590 --> 00:55.330 you can create boards that are related with specific topics that will interest you. 00:55.380 --> 01:01.320 Audience for example here on the Starbucks one we have one bar which is the art of espresso if I click 01:01.320 --> 01:02.160 here. 01:02.400 --> 01:05.730 I see that inside this board are of espresso. 01:05.880 --> 01:09.750 We have 28 bins on this number of followers. 01:09.950 --> 01:12.950 Two hundred forty five thousand followers. 01:12.960 --> 01:13.500 OK. 01:13.710 --> 01:15.360 And there is a description here. 01:15.480 --> 01:20.740 And you see all the pictures videos and things that are related to espresso. 01:20.760 --> 01:25.770 So people that love Starbucks and they want to learn more about the art of espresso. 01:25.770 --> 01:32.910 They will follow this board if I go back here you see coffee recipes tea recipes coffee or whole house 01:32.910 --> 01:37.450 to flavor coffee hot cocoa coffee photography. 01:37.470 --> 01:44.140 So all these specific boards are related with the Starbucks brand. 01:44.190 --> 01:51.480 They created these in-order to call their followers to show cases to show products to show ideas to 01:51.480 --> 01:52.760 their followers. 01:52.770 --> 01:53.850 Let's go to the next one. 01:53.850 --> 01:57.270 Barack Obama for example here we have Harlech the Bortz right. 01:57.480 --> 02:03.330 Barack Obama 2012 in his own words so quotes of Barack Obama. 02:03.330 --> 02:07.460 Just the facts some facts of Barack Obama's presidency. 02:07.590 --> 02:13.310 And you see that all this is related with their brand Barack Obama. 02:13.480 --> 02:18.960 We go to the next one we have a whole food market for example again we have here the website description 02:18.990 --> 02:25.410 everything looks great here on the boards you see there we have boards here that are interested to the 02:25.410 --> 02:33.330 whole foods market outings for example summer recipes travel piler that recipes dinner recipes healthy 02:33.420 --> 02:35.560 recipes vegetarian recipes. 02:35.700 --> 02:41.270 So all that related with the whole food market brand. 02:41.280 --> 02:41.780 OK. 02:41.790 --> 02:47.200 The next one the last option the last example I show you here is Tony Robbins Tony Ramiz boards. 02:47.230 --> 02:54.480 We have a relationship that are of achievement business mastery inspiration favorite quote and all that 02:54.480 --> 02:56.780 things that are interested too. 02:56.880 --> 03:05.160 Tony Robbins follower so in your profile here what you need to do is make a list of ideas ideas that 03:05.160 --> 03:07.400 you can use and can. 03:07.440 --> 03:10.050 You can grow that and create a board. 03:10.080 --> 03:16.770 So in my case let's say for example I have a digital marketing board so I want people here content from 03:16.770 --> 03:21.040 my website and other websites about digital marketing. 03:21.180 --> 03:24.640 I can create a new board and you I recommend to do that right now. 03:24.750 --> 03:28.250 If you go here to your profile you see a plus sign here. 03:28.260 --> 03:30.380 Create boards so you click on that. 03:30.420 --> 03:31.090 And here we are. 03:31.110 --> 03:38.610 The name of the board on this case we can say for example Facebook Marketing let's say and we can turn 03:38.610 --> 03:43.830 this as use this as a secret board or not would have a video especially about this. 03:43.980 --> 03:48.750 While the secret board and how you can use it to improve your productivity here on Pinterest. 03:48.780 --> 03:50.360 For now we'll leave it off. 03:50.490 --> 03:53.850 So we have the the board name and take and create. 03:54.210 --> 03:55.180 Excellent. 03:55.500 --> 03:57.290 So now let's close these. 03:57.360 --> 04:01.440 We see that we have a new board called Facebook Marketing. 04:01.600 --> 04:02.110 OK. 04:02.130 --> 04:03.440 These more Facebook Marketing. 04:03.470 --> 04:08.540 I already have eight followers and you can start adding new pins. 04:08.550 --> 04:14.300 Right now you see that is empty if I go to my profile here you see that we have the board. 04:14.700 --> 04:18.530 It's called Bart and we have the board but it's empty. 04:18.780 --> 04:21.510 We take it here we can add more information. 04:21.510 --> 04:27.820 I recommend it to all edit and add information about the board description for example here. 04:28.260 --> 04:41.540 Sharing the best Facebook Marketing pins category you can choose any categories here secret. 04:41.560 --> 04:43.360 Again we will talk about this later. 04:43.440 --> 04:49.200 And you can invite collaborators so if you have a friend if you have a partner that is that can help 04:49.200 --> 04:56.300 you to to been pictures here to the specific bar you can invite them in here by using their name if 04:56.310 --> 05:01.210 they are already here on Pinterest or their e-mail when you already click on safe. 05:01.230 --> 05:03.380 Now we see here in the Facebook market. 05:03.390 --> 05:09.390 So if we go here on the search and we search for Facebook marketing for example we can start adding 05:09.390 --> 05:11.110 some pins to my board. 05:11.160 --> 05:18.990 So here we have a great image saying about a week of activity on Facebook of all the week and everything 05:18.990 --> 05:22.100 that you need to do in order to be successful on your marketing. 05:22.140 --> 05:28.040 You can save this one for example to my board so I select this and I have all my boards here. 05:28.080 --> 05:33.150 The digital marketing the Tony Robbins which is secret on the Facebook marketing the one that we just 05:33.170 --> 05:37.920 created so I can save here or I can create a new board if I want. 05:38.040 --> 05:38.480 OK. 05:38.610 --> 05:40.490 So let's save this. 05:40.560 --> 05:41.180 Excellent. 05:41.340 --> 05:42.680 Let's save this one too. 05:42.780 --> 05:50.100 To the Facebook Marketing save to find another let's save this one and just doing this as a demonstration 05:50.100 --> 05:55.560 of course you need to save only the things that are related with this specific board. 05:55.560 --> 06:03.650 So now if we go to my profile here we see on the boards that we have now the Facebook Marketing let's 06:03.660 --> 06:05.940 me let me refresh this. 06:06.120 --> 06:10.520 So in £0 right now let's see four pins. 06:10.530 --> 06:11.270 Excellent. 06:11.400 --> 06:17.180 So if you click here you'll see that we have four pins and a follower on this specific one. 06:17.310 --> 06:21.750 And we have all the ones that we just been in the last minute here. 06:21.920 --> 06:22.320 OK. 06:22.440 --> 06:25.790 So that's the guys is recommended good practices here. 06:25.800 --> 06:26.820 Let me share with you. 06:26.940 --> 06:35.190 It's recommended to create as many boards as you one but you need to remember that it needs to be related 06:35.250 --> 06:39.510 with your company and with your audience is not your personal profile. 06:39.510 --> 06:46.710 We are not under your personal profile here and we have amazing pictures to pin here on on Pinterest. 06:46.710 --> 06:52.570 And sometimes people and trepanned are to have a business plan a business profile they end up being 06:52.580 --> 06:58.110 in too many stuff too much stuff that is not related with their company or with their outfits and that's 06:58.200 --> 07:04.620 not good when they come here to profit and they see something that is not related it's not very interesting 07:04.620 --> 07:05.030 for them. 07:05.040 --> 07:09.540 So they end up leaving your Pinterest profile and we don't want that. 07:09.540 --> 07:14.070 So create a lease for Neal Boortz here right now. 07:14.160 --> 07:20.550 After this video grainy new board for new boards and go to the search box here at the top and search 07:20.550 --> 07:22.560 for keywords that are related with this. 07:22.560 --> 07:32.760 But with these boards and end up Oddy at least five four maybe ten pins to each board here to two to 07:32.790 --> 07:37.620 populate and to create and start creating momentum for this specific box. 07:37.650 --> 07:38.400 OK. 07:38.700 --> 07:42.800 Before we end the video let me share why boards are important. 07:42.800 --> 07:44.350 Here we are in a Starbucks again. 07:44.460 --> 07:50.300 We can follow the whole account by clicking on follow or we can go and follow a specific board. 07:50.340 --> 07:58.400 Let's say I don't want to follow Starbucks as the whole brand but I just want to follow this board which 07:58.440 --> 08:04.160 have 162 pins which is about coffee photography so I can follow you. 08:04.260 --> 08:11.010 So right now I am not following the whole Starbucks company and following only this board about coffee 08:11.010 --> 08:14.760 photography because that's why I want to learn about a game. 08:14.940 --> 08:16.310 So you have these options. 08:16.440 --> 08:22.760 That's why it's important to create Bartter interest to your audience if I go here for example and I 08:22.770 --> 08:31.860 search for the let's say Facebook marketing you have here the options all pins your pins Bible pins 08:31.860 --> 08:33.090 people or boards. 08:33.090 --> 08:37.490 Some people are looking for specific balls let's say coffee 08:40.640 --> 08:41.540 photography 08:45.050 --> 08:45.860 photography. 08:46.050 --> 08:52.530 So I searched for this and if I go to boards here I see that there is one there are a lot of bar off 08:52.650 --> 08:54.700 boards about coffee photography. 08:54.720 --> 08:55.120 OK. 08:55.230 --> 08:58.020 So I can come here and say hey I love this one. 08:58.020 --> 09:00.430 Follow this board follow this board. 09:00.450 --> 09:03.230 That's why it is important for you to use specific keywords. 09:03.270 --> 09:09.970 Also on your boards keywords that your customers will search here on the top of Pingris. 09:10.020 --> 09:11.390 I hope this is helpful. 09:11.400 --> 09:13.300 Start creating your boss your boss. 09:13.350 --> 09:20.280 Right now at least five four or five board on your account and add some beans to each one. 09:20.280 --> 09:21.580 See you in the next video.