OK now it's time to take action and start creating your Pinterest ads and to do that you will go to
arts dot Pinterest dot com.
So go to atts dot dot com.
The link is also here in the resources area of this lecture.
This is the first screen we are getting on ad starts Pinterest that can walk onto Pinterest ads set
your location
OK let's select the country hear us click next.
Excellent.
Is loading all information now.
That said it's very easy to set up.
Do you account for Pinterest ads.
We only need to select your location and do some extra settings.
I'll show you right now.
You see here work on Pinterest at great traffic and engagement campaigns to reach your audience.
It's click next.
We have more information about it that's great.
Thank you very very very much.
Excellent.
And here we are.
Remember that we have some goals for each campaign we have built brand awareness.
There were Nesco.
We have the boss boost and engagement with your then gaging in gold.
We have to get traffic to your website which is the web traffic to Web site or under-class goal that
they just added to the Pinterest platform.
Increase in-style for your app so if you are a programmer or are you or a company that you are and you
want to promote your app your your iPhone app or your Android app or your Windows Phone app.
You can use this in order to promote that.
OK on this case I will select boost engagement with Europeans.
Excellent campaign name let's say here Borst campaign you can enter any name that your one lifetime
spend cap this is your lifetime budget for this campaign.
I will say $10.
The good thing here is that for now Pinterest does not have any limits or a minimal amount that you
need to enter here for the daily budget or the lifetime budget.
On Facebook Google Adwords and other social media advertisement platforms you have always a minimum
amount that you need to spend every day not in Pinterest for now.
Maybe in the future.
I'm sure they will start adding that but for now we can add any numbers here.
I will add $10 for now.
Click on more details.
OK.
Where is that number 2 4 and 6.
A group of name you can add a group of names here if you want.
The second option is to start and end dates.
The first option here under Stalin and date is to run this app continuously or peak start and days.
I recommend you if you are starting here on Pinterest and you are starting on advertising on social
media platforms.
I recommend to select the start and end dates because I had problems with some clients and students
on the past because people come here and say yes run my ad continuously and in the prayers tab especially
that happened on Facebook a lot.
They forget to add your total lifetime budget so basically you have an unlimited budget.
Running your ad continuously what happened here is that if thats the case is that the ad will start
running continuously in an unlimited budget and some point you will receive a bill from Pinterest saying
hey you owe me this amount of money and you don't want that right.
So thats why we are starting.
Lets select some days here lets say that we won two days of ads and we hear we can sound like that the
daily budget on this case I would say $5 or you can say lifetime budget of X dollar and the system will
distribute will ultimately assign the money on these days that you are advertising the SEC.
The next option is out our says let's create a new audience.
Here we have the options to target group of people based on Wister that went to website a list of customers
that you will upload an engagement audience that Ereli engage with to differ on your computer domain.
So basically in this case youve been pictures and videos from your website from your confirmed domain
which is your Web site in this case and these people are engaged with this.
Well the system will show their ads to these people or you can select this one which is an online audience
that behaves similarly to what you already have.
So in this case we'll use the engagement Audi's that engage with your beans from a confirmed domain.
Click next here.
Excellent enter and domain and audience name on this case.
I'll answer Diego the viola doc on how rience you can enter any name that you want here.
Description enter your description.
This is a some for description and here you see the confirmed domain might be able to Viele other counties
are already confirmed.
I have the checkmark here that's wonderful.
If you don't have our domain here I recommend it.
Check the other video on this course which is showing you how to link your Pinterest account when you
are with your website.
In the past X days I can say here let's say 30 days.
So people that interact with my domain in the last 30 days include past traffic.
Yes I can add filters here if you want.
You can get to get more optimized audience on this case.
I want to use it just to make it simple because it's the first Pinterest add we are creating.
We can create excellent here we have an audience right now and need.
We need to find the interests of your audience at this time.
You have two options you can search here for the interest or you can browse all the categories if you
want.
Let's say we are targeting people on the technology field computers.
I want to target business owners that are in the technology area let's say.
Let's see here Robert startups.
These have a lot of categories.
I recommend you to come here and browse all the categories take your time here finding the right category
for your business.
Not they are they don't have all the categories here.
So maybe that can happen that you won't find exactly what you are looking for and that's a lot more
because Pinterest is still adding new categories every single time every day every month they are out
in the new categories.
Education.
OK so I have selected 10 example interests here keywords and this is the most important things.
If you don't want to have the interest that's fine you can clear all the interests.
But if you one you can.
I mean if you find the right one for you you can of course checkmark and move to an extent but this
is not mandatory.
The one that I want you to pay attention to use would all be to be very careful and on what how we are
using these is the key words because here what we are saying to the system is that we want to target
people that search for specific keywords.
For example let's say that I want to target everybody that that search on Pinterest about Facebook Marketing
OK Facebook Marketing.
So that means that every time somebody goes to Pinterest here and they search on the top for Facebook
marketing for example my ads will show here and let me show you something very interesting.
Here you see this ad here by you.
Why Squarespace is actually promoted.
It's on Pinterest.
They are paying to show me obese right now.
Squarespace if I click on this they will pay a small amount of money because they are showing to me
and I am clicking on it.
You see here you identify promoted ads because at the end being below the description you see promoted
by and you see the name of the company Let's see if we find another one here.
Just that one looks like a post planner.
You're just the one for us.
Here is another one promoted by full sale University for example.
OK.
So that's it.
Let's go back to the art here.
The Q or so you can use all the keywords that you want on here.
Do you see that we are already at it Facebook Marketing they are suggesting other tags for us like Facebook
marketing strategy Facebook market in 2017 and all that.
I will leave only Facebook marketing for now.
So in here I recommend it to select the keywords that you think your customer your audience will use
on Pinterest to find your product your service your company X or next we have the location you can select
all US location or specific location in the country or Canada or UK you can select the languages that
your audience speaks to their vices.
If you want to show only on web only or i-Pad only two people that have an iPhone for example or an
Android tablet so you can choose that if you won this case.
This is good if you have especially if you have an app that you are promoting here on Pinterest.
I will use all devices for now gender you can say they find the gender for your audience and here are
then we have the maximun CPS.
The cost per engagement.
This is how much you are beating for each kly for each engagement on your specific bids and you see
here that recommendations a bit of 90 percent or higher will be the most competitive at this auction.
So but it is up to you you can still say OK I want to pay five cents.
OK.
You'll see a minimum of 10 cents for this one.
OK ten cents you can say OK I want I want to pay maximum 10 cents so if there is nobody that is offering
more than 10 cents and you are you're at it will be showing to this for these specific keywords.
And you see is the system is recommending to us to saying hey your beat is too low or you can go like
$1 and it will save strong beats.
So that's up to you to decide how much you want to invest is you need to test it.
I mean there is not a recipe I can not tell you do this do that on the beat because that depends of
a series of combination of factors depending of the location.
Language devices and gender depending of your keyword depending of the interests of your audience and
where you audience leave you know all these factors influence the formal or the algorithm for these
beats.
Do you find the one that you likely can pick up pin.
So you will select one pin that we are promoting right now.
Excellent.
Here we have all the pain so we can promote the serpents that I got from our people but they are on
my account right now.
So let's say that we want to promote this one set secret Facebook tactics to make you stand out.
So click on that.
And here we have an option now.
Promote been named so you can like something.
A call to action.
So click here to access their report.
Or something like that.
And here you have the destination you are out for testing.
I will add just my website here.
Let's see here we go.
The dog going.
Excellent So we have the promoted pin.
We have the destination.
You are.
So that means when people click on that they will be going to come and here on the right we have.
They engage in campaign information.
We have lifetime budget $10.
The group name.
How much are we spending on a day and how many days are we running.
And this is the maximum bid.
I will click now on promote pin.
Excellent because it's the first time we are doing ads on this account and this will happen exactly
the same for you.
You need to find information about your business address city town zip code and phone number.
I will do that for me right now.
Excellent.
Now we have the terms of service please read all these.
If you agree click on i agree the terms.
Let's see no we are a step five or five.
That's great.
It's ready now is the billing information and this is the last step.
Basically here we are adding your name your company name all the information and we are adding the payment
details.
You need to do this only once when you add the payment details.
That's it.
Next time you don't need to do it again next time I'll show you how to create the second which is way
faster than this process.
OK.
All set.
We should meet at the app and you see now that we are here on the Bush campaign they are we see we have
one active campaign called out in the air with a villa on a budget of $5 per day daily bit of 50 cent
I spend zero so far because because we just create it and you have all the data here with the numbers
OK.
This is how it works this is how we create an ad in the next video I'll show you a weaker and faster
way to create ads.
Let's do that right now.