WEBVTT 00:00.210 --> 00:07.020 OK now it's time to take action and start creating your Pinterest ads and to do that you will go to 00:07.110 --> 00:09.670 arts dot Pinterest dot com. 00:09.690 --> 00:12.780 So go to atts dot dot com. 00:12.780 --> 00:16.990 The link is also here in the resources area of this lecture. 00:17.010 --> 00:23.420 This is the first screen we are getting on ad starts Pinterest that can walk onto Pinterest ads set 00:23.430 --> 00:24.120 your location 00:29.550 --> 00:33.820 OK let's select the country hear us click next. 00:34.410 --> 00:34.920 Excellent. 00:34.920 --> 00:37.010 Is loading all information now. 00:37.020 --> 00:39.670 That said it's very easy to set up. 00:39.690 --> 00:41.350 Do you account for Pinterest ads. 00:41.370 --> 00:45.220 We only need to select your location and do some extra settings. 00:45.240 --> 00:46.140 I'll show you right now. 00:46.150 --> 00:51.540 You see here work on Pinterest at great traffic and engagement campaigns to reach your audience. 00:51.560 --> 00:52.740 It's click next. 00:52.800 --> 00:54.980 We have more information about it that's great. 00:54.980 --> 00:57.330 Thank you very very very much. 00:57.330 --> 00:58.380 Excellent. 00:58.380 --> 00:59.250 And here we are. 00:59.250 --> 01:04.530 Remember that we have some goals for each campaign we have built brand awareness. 01:04.560 --> 01:05.780 There were Nesco. 01:05.790 --> 01:09.900 We have the boss boost and engagement with your then gaging in gold. 01:09.900 --> 01:16.860 We have to get traffic to your website which is the web traffic to Web site or under-class goal that 01:16.880 --> 01:20.030 they just added to the Pinterest platform. 01:20.110 --> 01:25.320 Increase in-style for your app so if you are a programmer or are you or a company that you are and you 01:25.320 --> 01:30.740 want to promote your app your your iPhone app or your Android app or your Windows Phone app. 01:30.870 --> 01:33.900 You can use this in order to promote that. 01:33.970 --> 01:38.420 OK on this case I will select boost engagement with Europeans. 01:38.580 --> 01:45.790 Excellent campaign name let's say here Borst campaign you can enter any name that your one lifetime 01:45.870 --> 01:49.130 spend cap this is your lifetime budget for this campaign. 01:49.140 --> 01:50.270 I will say $10. 01:50.280 --> 01:58.020 The good thing here is that for now Pinterest does not have any limits or a minimal amount that you 01:58.020 --> 02:01.610 need to enter here for the daily budget or the lifetime budget. 02:01.620 --> 02:09.000 On Facebook Google Adwords and other social media advertisement platforms you have always a minimum 02:09.240 --> 02:12.650 amount that you need to spend every day not in Pinterest for now. 02:12.780 --> 02:13.690 Maybe in the future. 02:13.700 --> 02:18.290 I'm sure they will start adding that but for now we can add any numbers here. 02:18.300 --> 02:20.120 I will add $10 for now. 02:20.120 --> 02:22.170 Click on more details. 02:22.600 --> 02:23.020 OK. 02:23.070 --> 02:25.790 Where is that number 2 4 and 6. 02:25.950 --> 02:28.740 A group of name you can add a group of names here if you want. 02:28.740 --> 02:31.950 The second option is to start and end dates. 02:32.010 --> 02:39.420 The first option here under Stalin and date is to run this app continuously or peak start and days. 02:39.420 --> 02:45.120 I recommend you if you are starting here on Pinterest and you are starting on advertising on social 02:45.120 --> 02:46.020 media platforms. 02:46.020 --> 02:52.470 I recommend to select the start and end dates because I had problems with some clients and students 02:52.500 --> 02:59.400 on the past because people come here and say yes run my ad continuously and in the prayers tab especially 02:59.400 --> 03:01.260 that happened on Facebook a lot. 03:01.320 --> 03:07.680 They forget to add your total lifetime budget so basically you have an unlimited budget. 03:07.680 --> 03:13.200 Running your ad continuously what happened here is that if thats the case is that the ad will start 03:13.200 --> 03:19.020 running continuously in an unlimited budget and some point you will receive a bill from Pinterest saying 03:19.050 --> 03:22.670 hey you owe me this amount of money and you don't want that right. 03:22.860 --> 03:24.340 So thats why we are starting. 03:24.360 --> 03:31.290 Lets select some days here lets say that we won two days of ads and we hear we can sound like that the 03:31.290 --> 03:38.520 daily budget on this case I would say $5 or you can say lifetime budget of X dollar and the system will 03:38.520 --> 03:44.690 distribute will ultimately assign the money on these days that you are advertising the SEC. 03:44.790 --> 03:47.670 The next option is out our says let's create a new audience. 03:47.670 --> 03:54.300 Here we have the options to target group of people based on Wister that went to website a list of customers 03:54.300 --> 04:00.810 that you will upload an engagement audience that Ereli engage with to differ on your computer domain. 04:00.810 --> 04:08.250 So basically in this case youve been pictures and videos from your website from your confirmed domain 04:08.280 --> 04:12.560 which is your Web site in this case and these people are engaged with this. 04:12.600 --> 04:20.760 Well the system will show their ads to these people or you can select this one which is an online audience 04:20.910 --> 04:23.860 that behaves similarly to what you already have. 04:24.840 --> 04:31.080 So in this case we'll use the engagement Audi's that engage with your beans from a confirmed domain. 04:31.080 --> 04:32.210 Click next here. 04:32.400 --> 04:36.670 Excellent enter and domain and audience name on this case. 04:36.670 --> 04:42.760 I'll answer Diego the viola doc on how rience you can enter any name that you want here. 04:43.110 --> 04:44.840 Description enter your description. 04:44.850 --> 04:52.530 This is a some for description and here you see the confirmed domain might be able to Viele other counties 04:52.530 --> 04:53.460 are already confirmed. 04:53.460 --> 04:55.970 I have the checkmark here that's wonderful. 04:56.070 --> 04:58.690 If you don't have our domain here I recommend it. 04:58.700 --> 05:04.820 Check the other video on this course which is showing you how to link your Pinterest account when you 05:04.820 --> 05:06.310 are with your website. 05:06.600 --> 05:12.420 In the past X days I can say here let's say 30 days. 05:12.480 --> 05:16.610 So people that interact with my domain in the last 30 days include past traffic. 05:16.620 --> 05:19.440 Yes I can add filters here if you want. 05:19.440 --> 05:23.460 You can get to get more optimized audience on this case. 05:23.460 --> 05:27.950 I want to use it just to make it simple because it's the first Pinterest add we are creating. 05:27.950 --> 05:32.440 We can create excellent here we have an audience right now and need. 05:32.490 --> 05:36.390 We need to find the interests of your audience at this time. 05:36.420 --> 05:42.390 You have two options you can search here for the interest or you can browse all the categories if you 05:42.390 --> 05:43.180 want. 05:43.710 --> 05:50.320 Let's say we are targeting people on the technology field computers. 05:50.610 --> 05:55.310 I want to target business owners that are in the technology area let's say. 05:55.410 --> 05:58.090 Let's see here Robert startups. 05:58.150 --> 05:59.940 These have a lot of categories. 05:59.940 --> 06:05.940 I recommend you to come here and browse all the categories take your time here finding the right category 06:05.940 --> 06:07.350 for your business. 06:07.350 --> 06:09.860 Not they are they don't have all the categories here. 06:09.870 --> 06:14.970 So maybe that can happen that you won't find exactly what you are looking for and that's a lot more 06:14.970 --> 06:21.780 because Pinterest is still adding new categories every single time every day every month they are out 06:21.780 --> 06:23.530 in the new categories. 06:23.540 --> 06:24.070 Education. 06:24.090 --> 06:30.520 OK so I have selected 10 example interests here keywords and this is the most important things. 06:30.550 --> 06:35.080 If you don't want to have the interest that's fine you can clear all the interests. 06:35.100 --> 06:36.540 But if you one you can. 06:36.570 --> 06:41.850 I mean if you find the right one for you you can of course checkmark and move to an extent but this 06:41.850 --> 06:43.170 is not mandatory. 06:43.170 --> 06:50.970 The one that I want you to pay attention to use would all be to be very careful and on what how we are 06:50.970 --> 06:57.030 using these is the key words because here what we are saying to the system is that we want to target 06:57.060 --> 06:59.460 people that search for specific keywords. 06:59.460 --> 07:08.230 For example let's say that I want to target everybody that that search on Pinterest about Facebook Marketing 07:08.540 --> 07:10.650 OK Facebook Marketing. 07:10.650 --> 07:18.330 So that means that every time somebody goes to Pinterest here and they search on the top for Facebook 07:18.450 --> 07:25.810 marketing for example my ads will show here and let me show you something very interesting. 07:25.810 --> 07:27.850 Here you see this ad here by you. 07:27.930 --> 07:31.310 Why Squarespace is actually promoted. 07:31.420 --> 07:33.180 It's on Pinterest. 07:33.210 --> 07:36.370 They are paying to show me obese right now. 07:36.510 --> 07:42.720 Squarespace if I click on this they will pay a small amount of money because they are showing to me 07:43.020 --> 07:44.420 and I am clicking on it. 07:44.430 --> 07:50.790 You see here you identify promoted ads because at the end being below the description you see promoted 07:50.790 --> 07:55.350 by and you see the name of the company Let's see if we find another one here. 07:55.830 --> 07:58.580 Just that one looks like a post planner. 07:58.650 --> 08:00.450 You're just the one for us. 08:00.460 --> 08:04.570 Here is another one promoted by full sale University for example. 08:04.650 --> 08:05.480 OK. 08:05.760 --> 08:07.020 So that's it. 08:07.200 --> 08:09.600 Let's go back to the art here. 08:09.610 --> 08:13.390 The Q or so you can use all the keywords that you want on here. 08:13.480 --> 08:19.320 Do you see that we are already at it Facebook Marketing they are suggesting other tags for us like Facebook 08:19.320 --> 08:23.580 marketing strategy Facebook market in 2017 and all that. 08:23.580 --> 08:25.830 I will leave only Facebook marketing for now. 08:25.830 --> 08:33.660 So in here I recommend it to select the keywords that you think your customer your audience will use 08:33.840 --> 08:40.200 on Pinterest to find your product your service your company X or next we have the location you can select 08:40.260 --> 08:47.940 all US location or specific location in the country or Canada or UK you can select the languages that 08:47.940 --> 08:50.930 your audience speaks to their vices. 08:50.940 --> 08:56.160 If you want to show only on web only or i-Pad only two people that have an iPhone for example or an 08:56.160 --> 09:00.240 Android tablet so you can choose that if you won this case. 09:00.240 --> 09:05.800 This is good if you have especially if you have an app that you are promoting here on Pinterest. 09:06.000 --> 09:13.590 I will use all devices for now gender you can say they find the gender for your audience and here are 09:13.610 --> 09:16.000 then we have the maximun CPS. 09:16.020 --> 09:18.220 The cost per engagement. 09:18.250 --> 09:26.020 This is how much you are beating for each kly for each engagement on your specific bids and you see 09:26.020 --> 09:32.250 here that recommendations a bit of 90 percent or higher will be the most competitive at this auction. 09:32.250 --> 09:37.130 So but it is up to you you can still say OK I want to pay five cents. 09:37.480 --> 09:38.020 OK. 09:38.020 --> 09:40.850 You'll see a minimum of 10 cents for this one. 09:41.200 --> 09:48.040 OK ten cents you can say OK I want I want to pay maximum 10 cents so if there is nobody that is offering 09:48.040 --> 09:53.820 more than 10 cents and you are you're at it will be showing to this for these specific keywords. 09:54.730 --> 10:00.340 And you see is the system is recommending to us to saying hey your beat is too low or you can go like 10:00.350 --> 10:02.610 $1 and it will save strong beats. 10:02.620 --> 10:08.500 So that's up to you to decide how much you want to invest is you need to test it. 10:08.500 --> 10:14.260 I mean there is not a recipe I can not tell you do this do that on the beat because that depends of 10:14.380 --> 10:17.560 a series of combination of factors depending of the location. 10:17.560 --> 10:22.930 Language devices and gender depending of your keyword depending of the interests of your audience and 10:22.930 --> 10:29.770 where you audience leave you know all these factors influence the formal or the algorithm for these 10:29.970 --> 10:30.710 beats. 10:30.840 --> 10:34.640 Do you find the one that you likely can pick up pin. 10:34.810 --> 10:38.090 So you will select one pin that we are promoting right now. 10:38.380 --> 10:38.940 Excellent. 10:38.940 --> 10:44.530 Here we have all the pain so we can promote the serpents that I got from our people but they are on 10:44.530 --> 10:45.920 my account right now. 10:46.150 --> 10:52.390 So let's say that we want to promote this one set secret Facebook tactics to make you stand out. 10:52.390 --> 10:54.090 So click on that. 10:54.210 --> 10:56.310 And here we have an option now. 10:56.480 --> 10:59.920 Promote been named so you can like something. 11:00.040 --> 11:01.030 A call to action. 11:01.030 --> 11:06.520 So click here to access their report. 11:06.550 --> 11:08.220 Or something like that. 11:08.360 --> 11:11.230 And here you have the destination you are out for testing. 11:11.230 --> 11:13.500 I will add just my website here. 11:13.560 --> 11:15.300 Let's see here we go. 11:15.430 --> 11:17.310 The dog going. 11:18.010 --> 11:20.580 Excellent So we have the promoted pin. 11:20.620 --> 11:22.410 We have the destination. 11:22.420 --> 11:22.810 You are. 11:22.810 --> 11:28.090 So that means when people click on that they will be going to come and here on the right we have. 11:28.090 --> 11:30.160 They engage in campaign information. 11:30.160 --> 11:33.050 We have lifetime budget $10. 11:33.090 --> 11:34.890 The group name. 11:34.930 --> 11:38.770 How much are we spending on a day and how many days are we running. 11:38.780 --> 11:40.220 And this is the maximum bid. 11:40.510 --> 11:42.700 I will click now on promote pin. 11:43.000 --> 11:49.210 Excellent because it's the first time we are doing ads on this account and this will happen exactly 11:49.210 --> 11:50.230 the same for you. 11:50.410 --> 11:55.140 You need to find information about your business address city town zip code and phone number. 11:55.150 --> 11:57.240 I will do that for me right now. 11:57.490 --> 11:57.910 Excellent. 11:57.920 --> 12:01.450 Now we have the terms of service please read all these. 12:01.480 --> 12:04.830 If you agree click on i agree the terms. 12:05.080 --> 12:07.870 Let's see no we are a step five or five. 12:07.870 --> 12:08.680 That's great. 12:08.680 --> 12:13.260 It's ready now is the billing information and this is the last step. 12:13.270 --> 12:18.640 Basically here we are adding your name your company name all the information and we are adding the payment 12:18.640 --> 12:19.430 details. 12:19.630 --> 12:23.780 You need to do this only once when you add the payment details. 12:23.890 --> 12:24.420 That's it. 12:24.430 --> 12:30.610 Next time you don't need to do it again next time I'll show you how to create the second which is way 12:30.610 --> 12:31.930 faster than this process. 12:32.020 --> 12:32.350 OK. 12:32.350 --> 12:33.170 All set. 12:33.190 --> 12:40.930 We should meet at the app and you see now that we are here on the Bush campaign they are we see we have 12:40.930 --> 12:48.700 one active campaign called out in the air with a villa on a budget of $5 per day daily bit of 50 cent 12:48.870 --> 12:56.400 I spend zero so far because because we just create it and you have all the data here with the numbers 12:56.400 --> 12:56.990 OK. 12:57.130 --> 13:02.770 This is how it works this is how we create an ad in the next video I'll show you a weaker and faster 13:02.770 --> 13:04.240 way to create ads. 13:04.270 --> 13:05.730 Let's do that right now.