And now we are ready let's start creating the first.
So here we are at that linked in dot com and we click on create ad and let's see.
The system is driving us is asking me for my username and password to confirm that I log in here and
here we have the three options.
I told you in the last video the sponsored content text at the sponsor or in mail.
And if you want to see and have more information about each one of these you can click on to learn more
and you'll see how it looks like.
Basically in this case we're promoting your post and the second one.
This is how it looks lays out a square box on your profile and the right side of your customers profile
with your headline your logo and a small description.
And the last one is the sponsor in the law we are doing here to where you can send it send messages
directly to any one on LinkedIn use in sponsor email ads.
OK.
So first on this video will do that sponsor content so click on select here ex-SO.
Now we need to continue.
They are asking us if we do you already have a company or showcase online thing.
Yes we have a company page.
We just created one.
If you don't have you can you can say no and build one new company page.
Clicking on the ceiling but we did that in the last video.
So here we type and we search for your company name on this case the one we created is at mine you see
here the logo at my education money management 1 to 10 employees.
This is the one account name you can enter an accounting for this.
So I will say sponsor not content at Linked-In you can enter any name that you want.
Up to 100 characters you currency you can choose the currency that you have right now and click on next
Excellent.
Now let's see.
Excellent.
Here we are.
Enter the campaign.
Now we need to enter the campaign.
In this case we are green and sponsor it's for posts.
They choose the language the language of your target audience so if you want to reach people that speak
English you can select English if you want to reach people for example or speak Portuguese.
This is the one that you need to select.
That's good.
Let's move forward.
What do you want to happen after member.
Click on your at.
Do you want to send people to your website or to your content or you want to collect elites using a
léontine lead generation.
So this is SUKAR legalese name and emails or this is to send people to specific you RLT to your website
to your offer.
And this is the one that I am using right now.
So select this one if you want to collect lets you can select the other one and click on next.
OK.
Now way to select the post.
The updates are we want to sponsor in this case.
This isn't this isn't the only one I have right now.
I just created a new post here on my company page and you already know how to do that promoting one
of my new courses about Facebook retargeting.
So this is the one that I will select.
I create this literally twenty twenty seven seconds ago.
We have still serialise and 0 comments.
Of course you select the ones that you like.
If you don't find the ones that you like here you can go to your company page on Linked-In create a
new post there and come back and refresh the page and you'll see the new post available for pop for
ads.
OK so this one we one click on next now.
Excellent.
So now we need to talk about your target audience here.
You need to select the people that will be able to see your ad and we are almost at the end of the process
here.
So Target by you can select the audience below or apply previously safe template if you are.
If you have a target our is already safe on your account.
You can use this one for now or create a brand new audience for you OK.
What location do you want to target.
You are probably already know this you can include and exclude people so I will include people from
United States for example let's include people from Canada.
I would also like to include people from India and you can choose all that.
They are the cities that you are.
You can use.
You can enter your address here you can enter your state a city a specific town or you can click on
the full list and you will see the full list of all North America.
For example United States let's say California you have the city here so you can choose the cities and
the countries that you want and also you want you can exclude people from specific areas.
OK so let's move forward here we need to select specific target concrete criteria too for your target
audience so you can say okay companionate Let's say I want to target people from you to me so I can
type the company name include all the employees from you to me or I can ask people to using the same
methods.
Let's see company industry company size job title I can use their job function see job senior member
gender years of experience member age company followers.
All these are members skills so if you want to just target people that are having skills on Facebook
lets say Facebook Marketing.
So basically by doing that I am promoting remember my last course which is about Facebook or retargeting.
So I don't target people only people that are good at Facebook marketing but maybe they want to learn
more about Facebook.
Retargeting which is an advanced Facebook marketing strategy.
So by doing that I am selecting the right group of people.
The goal here guys is to select the absolute best profile for your customer.
So in this case you need to put yourself in your customer shoes and think about.
Then think about your customer profile What do they like.
What are the specific skills that they have in-order to target then and when they see your ad when they
see your information your products your services here on LinkedIn.
They will click on that and they will be ready to purchase your product.
That's their goal.
So I spent some time here because this is super important.
If we are not showing your ad to the right group of people you don't have any good results.
OK so that's why I always recommend to my clients my students my friends to spend time here.
Create creating your target value.
Think about it.
Grab a piece of paper a pen and just make a list of all the skills that your customer have or what they
are looking for what are the interests what do they believe.
And all this information is crucially super important.
Here when we are selecting your target out it's OK.
Excellent.
So next let's see here save the Allison Templi you can save as a new template if you want.
You can enter the name of the artist I want save it for now.
When you are ready you click on next exit.
Now we are in the part of beat budget and duration.
This and to we have two options here.
The best time we can use the cost per colleague which is the CPC or we can choose the cost per impression
of CPM future scarse impression you'll pay every time you're at this view.
Even if they are not clicking if they are not interacting or engaging with your ad you will be paying
if you use the c p n version cost per impression.
If you just a c b c you're paying only when somebody clicks on your.
Doesn't matter if the ad is showing two thousand millions of people if they don't click on it you are
not paid anything.
OK so you can use whatever you want.
I recommend you to start to use the CPC.
The cost per click and you have the daily budget the minimum is $10.
In this case we have the 25 here let's say I want to change to 20.
You can choose the number that you want here.
The Beat this is how much you are beating is the maximum beat that you are offering and that you are
outrace in Linked-In to charge you for every single click.
So every time somebody clicks you will pay.
Up to this amount here and they are saying this suggest just beat for this hour.
Ince is three dollars and 69 cents.
This is just a suggestion and the minimum bet would be $1 50 let's say $1 50 here.
So you are paying up to that amount.
OK but you can choose the bid that you want.
The higher the beat the more higher the chances for you are to be shown to people that you are in the
specific target list.
So we have the start date start immediately and you can scale or you can scale this or you can say OK
I don't want to start today.
I want to start like in two days or something like that.
I will say start immediately on an end.
This is good.
Remember most people Don said and they saw them basically the D keeps running all the time and this
is this is bad.
In case you forget about it sometimes when my when I have new students and people are learning this.
Sometimes they set up the ad and they forget about it and at the end of the month they receive a big
huge bill for charges from the social media platform.
That's why it's important to set an end date.
So you will say let's say that we start today the 21st.
Let's run these for two more days.
So until Sunday you can run that or you can say run indefinitely if you want.
OK.
Total budget in dollars is the maximum the minimum budget will be $20 What's your total budget this
is the daily budget minimum $10.
I put 20 and you can select the total budget.
This is important because again if you say run indefinitely and you don't set a total budget it will
actually keep accumulating charges for you.
So let's say that I want to spend maximun $50 here OK.
Let's click next.
Wonderful.
Now we are in the last stage the checkout page.
We are seeing here all the details.
The sponsor.
This is the name of my specific campaign.
This is the name of the product duration from this day to this day.
Beat the beat dice choose $1 50 in CPC cost per click the daily budget is up to $20 or a maximum total
budget for all the campaign of $50 a day.
So here we have my name my credit card number I need to enter right now.
Expiration date.
All that good stuff.
And when I am ready I will enter this right now.
I will stop the video.
Before that I will enter this information.
They can review order and that's it.
When I click a review order Linked-In will receive my order.
They will see if they are proof or not.
The the the specific Abal I am proposing they approve.
That's great.
I will receive a notification and the ad will start running immediately following this recipe that we
created here.
Show it to my target audience.
We also created this video and after two days on this case it will stop and I can analyze the results.
So I hope you take action on these.
This is important guys who you can get.
You can invest just a little bit for one two days to see how it works to see the interaction to see
the engagement that you're having for your audience.
Remember that it's good to create great content to promote before promoting to out.
Make sure you have a great post.
Make sure you are taught in your customer hard with what they need with what they are looking for.
That's the most important thing.
So when they see your ad they will be happy to click on the ad maybe purchase your products or services.
OK.
So let's do that.
And after that in the next video will continue with the course creating more.
The second most famous art here on Linked-In see you there.