WEBVTT 00:00.490 --> 00:03.400 And now we are ready let's start creating the first. 00:03.480 --> 00:09.540 So here we are at that linked in dot com and we click on create ad and let's see. 00:09.540 --> 00:15.570 The system is driving us is asking me for my username and password to confirm that I log in here and 00:15.570 --> 00:17.190 here we have the three options. 00:17.220 --> 00:22.510 I told you in the last video the sponsored content text at the sponsor or in mail. 00:22.560 --> 00:27.480 And if you want to see and have more information about each one of these you can click on to learn more 00:27.720 --> 00:29.470 and you'll see how it looks like. 00:29.490 --> 00:34.210 Basically in this case we're promoting your post and the second one. 00:34.230 --> 00:39.420 This is how it looks lays out a square box on your profile and the right side of your customers profile 00:39.660 --> 00:43.080 with your headline your logo and a small description. 00:43.080 --> 00:48.450 And the last one is the sponsor in the law we are doing here to where you can send it send messages 00:48.450 --> 00:53.860 directly to any one on LinkedIn use in sponsor email ads. 00:53.880 --> 00:54.340 OK. 00:54.510 --> 01:00.380 So first on this video will do that sponsor content so click on select here ex-SO. 01:00.380 --> 01:01.870 Now we need to continue. 01:01.980 --> 01:06.970 They are asking us if we do you already have a company or showcase online thing. 01:06.990 --> 01:08.360 Yes we have a company page. 01:08.370 --> 01:09.760 We just created one. 01:09.960 --> 01:15.150 If you don't have you can you can say no and build one new company page. 01:15.180 --> 01:17.880 Clicking on the ceiling but we did that in the last video. 01:18.030 --> 01:23.130 So here we type and we search for your company name on this case the one we created is at mine you see 01:23.130 --> 01:27.720 here the logo at my education money management 1 to 10 employees. 01:27.720 --> 01:31.860 This is the one account name you can enter an accounting for this. 01:31.920 --> 01:43.000 So I will say sponsor not content at Linked-In you can enter any name that you want. 01:42.990 --> 01:48.490 Up to 100 characters you currency you can choose the currency that you have right now and click on next 01:50.410 --> 01:51.420 Excellent. 01:51.430 --> 01:52.850 Now let's see. 01:52.900 --> 01:53.560 Excellent. 01:53.560 --> 01:54.230 Here we are. 01:54.230 --> 01:55.310 Enter the campaign. 01:55.310 --> 01:56.700 Now we need to enter the campaign. 01:56.700 --> 02:04.000 In this case we are green and sponsor it's for posts. 02:04.320 --> 02:09.380 They choose the language the language of your target audience so if you want to reach people that speak 02:09.380 --> 02:13.850 English you can select English if you want to reach people for example or speak Portuguese. 02:13.850 --> 02:16.510 This is the one that you need to select. 02:16.550 --> 02:17.010 That's good. 02:17.030 --> 02:17.960 Let's move forward. 02:17.960 --> 02:20.150 What do you want to happen after member. 02:20.150 --> 02:21.720 Click on your at. 02:21.740 --> 02:28.250 Do you want to send people to your website or to your content or you want to collect elites using a 02:28.280 --> 02:30.720 léontine lead generation. 02:30.830 --> 02:37.220 So this is SUKAR legalese name and emails or this is to send people to specific you RLT to your website 02:37.220 --> 02:38.080 to your offer. 02:38.180 --> 02:41.080 And this is the one that I am using right now. 02:41.090 --> 02:47.720 So select this one if you want to collect lets you can select the other one and click on next. 02:48.490 --> 02:48.980 OK. 02:48.980 --> 02:51.050 Now way to select the post. 02:51.050 --> 02:53.450 The updates are we want to sponsor in this case. 02:53.480 --> 02:56.600 This isn't this isn't the only one I have right now. 02:56.600 --> 03:03.260 I just created a new post here on my company page and you already know how to do that promoting one 03:03.260 --> 03:05.300 of my new courses about Facebook retargeting. 03:05.300 --> 03:07.490 So this is the one that I will select. 03:07.490 --> 03:11.170 I create this literally twenty twenty seven seconds ago. 03:11.180 --> 03:13.240 We have still serialise and 0 comments. 03:13.250 --> 03:15.950 Of course you select the ones that you like. 03:15.950 --> 03:21.500 If you don't find the ones that you like here you can go to your company page on Linked-In create a 03:21.500 --> 03:29.570 new post there and come back and refresh the page and you'll see the new post available for pop for 03:29.580 --> 03:29.910 ads. 03:29.930 --> 03:33.280 OK so this one we one click on next now. 03:33.680 --> 03:34.300 Excellent. 03:34.430 --> 03:37.190 So now we need to talk about your target audience here. 03:37.250 --> 03:43.430 You need to select the people that will be able to see your ad and we are almost at the end of the process 03:43.430 --> 03:44.010 here. 03:44.090 --> 03:49.410 So Target by you can select the audience below or apply previously safe template if you are. 03:49.430 --> 03:52.380 If you have a target our is already safe on your account. 03:52.490 --> 03:57.610 You can use this one for now or create a brand new audience for you OK. 03:57.620 --> 03:59.300 What location do you want to target. 03:59.330 --> 04:04.350 You are probably already know this you can include and exclude people so I will include people from 04:04.430 --> 04:09.970 United States for example let's include people from Canada. 04:10.460 --> 04:16.440 I would also like to include people from India and you can choose all that. 04:16.490 --> 04:18.560 They are the cities that you are. 04:18.560 --> 04:19.250 You can use. 04:19.260 --> 04:24.500 You can enter your address here you can enter your state a city a specific town or you can click on 04:24.500 --> 04:28.790 the full list and you will see the full list of all North America. 04:28.790 --> 04:36.250 For example United States let's say California you have the city here so you can choose the cities and 04:36.250 --> 04:40.860 the countries that you want and also you want you can exclude people from specific areas. 04:40.870 --> 04:48.200 OK so let's move forward here we need to select specific target concrete criteria too for your target 04:48.230 --> 04:53.930 audience so you can say okay companionate Let's say I want to target people from you to me so I can 04:53.930 --> 05:00.710 type the company name include all the employees from you to me or I can ask people to using the same 05:00.710 --> 05:01.540 methods. 05:01.790 --> 05:08.660 Let's see company industry company size job title I can use their job function see job senior member 05:08.660 --> 05:13.170 gender years of experience member age company followers. 05:13.310 --> 05:20.030 All these are members skills so if you want to just target people that are having skills on Facebook 05:20.030 --> 05:22.260 lets say Facebook Marketing. 05:22.790 --> 05:28.520 So basically by doing that I am promoting remember my last course which is about Facebook or retargeting. 05:28.610 --> 05:34.520 So I don't target people only people that are good at Facebook marketing but maybe they want to learn 05:34.520 --> 05:35.470 more about Facebook. 05:35.470 --> 05:39.060 Retargeting which is an advanced Facebook marketing strategy. 05:39.080 --> 05:42.410 So by doing that I am selecting the right group of people. 05:42.410 --> 05:47.930 The goal here guys is to select the absolute best profile for your customer. 05:47.930 --> 05:51.940 So in this case you need to put yourself in your customer shoes and think about. 05:52.040 --> 05:55.670 Then think about your customer profile What do they like. 05:55.670 --> 06:02.660 What are the specific skills that they have in-order to target then and when they see your ad when they 06:02.660 --> 06:05.850 see your information your products your services here on LinkedIn. 06:05.960 --> 06:09.680 They will click on that and they will be ready to purchase your product. 06:09.690 --> 06:10.450 That's their goal. 06:10.610 --> 06:13.790 So I spent some time here because this is super important. 06:13.790 --> 06:19.220 If we are not showing your ad to the right group of people you don't have any good results. 06:19.270 --> 06:26.480 OK so that's why I always recommend to my clients my students my friends to spend time here. 06:26.530 --> 06:28.010 Create creating your target value. 06:28.010 --> 06:28.910 Think about it. 06:28.910 --> 06:35.720 Grab a piece of paper a pen and just make a list of all the skills that your customer have or what they 06:35.720 --> 06:38.420 are looking for what are the interests what do they believe. 06:38.430 --> 06:41.090 And all this information is crucially super important. 06:41.180 --> 06:44.550 Here when we are selecting your target out it's OK. 06:45.050 --> 06:45.800 Excellent. 06:45.800 --> 06:51.040 So next let's see here save the Allison Templi you can save as a new template if you want. 06:51.080 --> 06:54.030 You can enter the name of the artist I want save it for now. 06:54.110 --> 06:56.780 When you are ready you click on next exit. 06:56.800 --> 07:01.740 Now we are in the part of beat budget and duration. 07:01.750 --> 07:04.100 This and to we have two options here. 07:04.120 --> 07:11.350 The best time we can use the cost per colleague which is the CPC or we can choose the cost per impression 07:11.350 --> 07:17.350 of CPM future scarse impression you'll pay every time you're at this view. 07:17.530 --> 07:23.650 Even if they are not clicking if they are not interacting or engaging with your ad you will be paying 07:23.740 --> 07:27.660 if you use the c p n version cost per impression. 07:27.820 --> 07:33.040 If you just a c b c you're paying only when somebody clicks on your. 07:33.040 --> 07:38.890 Doesn't matter if the ad is showing two thousand millions of people if they don't click on it you are 07:38.890 --> 07:40.180 not paid anything. 07:40.180 --> 07:42.010 OK so you can use whatever you want. 07:42.010 --> 07:44.470 I recommend you to start to use the CPC. 07:44.470 --> 07:49.540 The cost per click and you have the daily budget the minimum is $10. 07:49.540 --> 07:53.050 In this case we have the 25 here let's say I want to change to 20. 07:53.050 --> 07:55.230 You can choose the number that you want here. 07:55.450 --> 08:00.340 The Beat this is how much you are beating is the maximum beat that you are offering and that you are 08:00.340 --> 08:06.160 outrace in Linked-In to charge you for every single click. 08:06.190 --> 08:09.130 So every time somebody clicks you will pay. 08:09.130 --> 08:13.140 Up to this amount here and they are saying this suggest just beat for this hour. 08:13.150 --> 08:15.970 Ince is three dollars and 69 cents. 08:15.970 --> 08:22.350 This is just a suggestion and the minimum bet would be $1 50 let's say $1 50 here. 08:22.510 --> 08:24.670 So you are paying up to that amount. 08:24.710 --> 08:27.340 OK but you can choose the bid that you want. 08:27.400 --> 08:32.950 The higher the beat the more higher the chances for you are to be shown to people that you are in the 08:32.950 --> 08:34.640 specific target list. 08:34.820 --> 08:41.200 So we have the start date start immediately and you can scale or you can scale this or you can say OK 08:41.230 --> 08:42.240 I don't want to start today. 08:42.250 --> 08:45.080 I want to start like in two days or something like that. 08:45.130 --> 08:48.140 I will say start immediately on an end. 08:48.140 --> 08:48.800 This is good. 08:48.800 --> 08:57.160 Remember most people Don said and they saw them basically the D keeps running all the time and this 08:57.160 --> 08:58.330 is this is bad. 08:58.330 --> 09:04.700 In case you forget about it sometimes when my when I have new students and people are learning this. 09:04.750 --> 09:09.760 Sometimes they set up the ad and they forget about it and at the end of the month they receive a big 09:10.360 --> 09:14.830 huge bill for charges from the social media platform. 09:14.830 --> 09:17.150 That's why it's important to set an end date. 09:17.350 --> 09:20.930 So you will say let's say that we start today the 21st. 09:21.070 --> 09:24.110 Let's run these for two more days. 09:24.130 --> 09:28.940 So until Sunday you can run that or you can say run indefinitely if you want. 09:29.040 --> 09:29.740 OK. 09:29.860 --> 09:36.190 Total budget in dollars is the maximum the minimum budget will be $20 What's your total budget this 09:36.190 --> 09:38.580 is the daily budget minimum $10. 09:38.830 --> 09:41.770 I put 20 and you can select the total budget. 09:41.770 --> 09:48.250 This is important because again if you say run indefinitely and you don't set a total budget it will 09:48.310 --> 09:50.760 actually keep accumulating charges for you. 09:50.770 --> 09:55.590 So let's say that I want to spend maximun $50 here OK. 09:55.810 --> 09:57.480 Let's click next. 09:57.610 --> 09:58.210 Wonderful. 09:58.210 --> 10:01.050 Now we are in the last stage the checkout page. 10:01.150 --> 10:03.220 We are seeing here all the details. 10:03.310 --> 10:04.040 The sponsor. 10:04.090 --> 10:07.500 This is the name of my specific campaign. 10:07.510 --> 10:11.480 This is the name of the product duration from this day to this day. 10:11.500 --> 10:21.190 Beat the beat dice choose $1 50 in CPC cost per click the daily budget is up to $20 or a maximum total 10:21.190 --> 10:24.850 budget for all the campaign of $50 a day. 10:25.030 --> 10:28.900 So here we have my name my credit card number I need to enter right now. 10:28.900 --> 10:29.800 Expiration date. 10:29.800 --> 10:30.860 All that good stuff. 10:30.880 --> 10:33.030 And when I am ready I will enter this right now. 10:33.100 --> 10:34.560 I will stop the video. 10:34.560 --> 10:37.110 Before that I will enter this information. 10:37.200 --> 10:39.280 They can review order and that's it. 10:39.400 --> 10:43.050 When I click a review order Linked-In will receive my order. 10:43.050 --> 10:45.560 They will see if they are proof or not. 10:45.650 --> 10:49.330 The the the specific Abal I am proposing they approve. 10:49.330 --> 10:49.910 That's great. 10:49.930 --> 10:55.000 I will receive a notification and the ad will start running immediately following this recipe that we 10:55.000 --> 10:55.810 created here. 10:55.840 --> 10:57.430 Show it to my target audience. 10:57.440 --> 11:04.520 We also created this video and after two days on this case it will stop and I can analyze the results. 11:04.630 --> 11:06.340 So I hope you take action on these. 11:06.340 --> 11:09.230 This is important guys who you can get. 11:09.490 --> 11:14.940 You can invest just a little bit for one two days to see how it works to see the interaction to see 11:14.950 --> 11:17.550 the engagement that you're having for your audience. 11:17.560 --> 11:22.430 Remember that it's good to create great content to promote before promoting to out. 11:22.540 --> 11:24.310 Make sure you have a great post. 11:24.310 --> 11:29.430 Make sure you are taught in your customer hard with what they need with what they are looking for. 11:29.440 --> 11:30.870 That's the most important thing. 11:31.030 --> 11:36.940 So when they see your ad they will be happy to click on the ad maybe purchase your products or services. 11:36.940 --> 11:37.390 OK. 11:37.600 --> 11:38.430 So let's do that. 11:38.450 --> 11:42.660 And after that in the next video will continue with the course creating more. 11:42.750 --> 11:46.960 The second most famous art here on Linked-In see you there.