WEBVTT 00:00.100 --> 00:06.050 In this video we'll create that second option that we have here on Linked-In ads which is that tax art 00:06.330 --> 00:10.210 is our arts that are showing in your customers profiles. 00:10.230 --> 00:12.550 You see my profile here on the right side. 00:12.600 --> 00:13.650 We have the ads. 00:13.650 --> 00:16.990 We have three ads with the headline which is clickable. 00:17.010 --> 00:22.490 People can click here and you can drive them to your website your landing page to your online stores. 00:22.770 --> 00:26.010 And you have a small description of we are creating these right now. 00:26.100 --> 00:33.060 So to do that we go to ads that linked in Doug can or we can go here to work and they can advertise 00:34.420 --> 00:38.440 and here we are driving or so excellent create ad click on Create. 00:38.760 --> 00:41.370 And now let's see here we can go. 00:41.370 --> 00:43.600 We are right now on the campaign manager. 00:43.680 --> 00:50.390 So we click here on the top left side campaign manager and we are going to the main screen of this campaign. 00:50.400 --> 00:51.300 Excellent. 00:51.300 --> 00:53.760 Now this next step is to create campaign. 00:53.760 --> 00:59.640 Click on here and remember we have the three options today in this video we are working on the second 00:59.640 --> 01:01.970 one which is Thek text ads. 01:02.100 --> 01:05.900 Click on that select this one excellent. 01:05.920 --> 01:10.630 Now when you enter a campaign so let's say campaign 01:13.030 --> 01:15.410 takes ads. 01:15.600 --> 01:16.270 OK. 01:16.270 --> 01:18.290 The language of your target audience. 01:18.310 --> 01:19.710 Click next. 01:20.270 --> 01:20.680 Excellent. 01:20.680 --> 01:23.710 Now we have some information that we need to add remember that. 01:23.710 --> 01:25.460 We they they at. 01:25.490 --> 01:26.460 We'll looks like this. 01:26.470 --> 01:31.990 You have your logo a clickable hat headline and some description so that's why we are setting up right 01:31.990 --> 01:32.760 now. 01:32.800 --> 01:34.210 Here we have. 01:34.270 --> 01:38.320 Should members go when they click on you and this is important here. 01:38.470 --> 01:41.820 You can choose between your page or your linked in profile. 01:41.830 --> 01:46.720 So you have the company page or your personal profile or your website. 01:46.750 --> 01:55.450 In this case I will drive down to my website so I will say OK let's go to Diego the villa dart gun 22 01:55.480 --> 02:04.400 at 8 DP At the end at the beginning HTP column slash slash excellent now is good. 02:04.470 --> 02:10.210 And now we need to add a catchy headline and cop an image and a copy for that description. 02:10.220 --> 02:11.500 This is up to you. 02:11.510 --> 02:16.350 I recommend you here to add your company logo if possible. 02:16.460 --> 02:20.870 But you can also add your picture if you are the company on this case for example. 02:20.900 --> 02:26.180 David I feel I am the face of the company so in my case I could add here my photo. 02:26.370 --> 02:26.680 Yeah. 02:26.750 --> 02:29.370 Or you can add up all four of your products. 02:29.390 --> 02:29.920 OK. 02:30.050 --> 02:34.100 For something that your customers will recognize that's better. 02:34.100 --> 02:36.680 Also you can write at this headline here. 02:36.680 --> 02:44.450 So let's say for example letter we have here 25 characters only on the screen and I'm here on there 02:44.450 --> 02:45.260 right on the right. 02:45.260 --> 02:49.810 We have a preview when we start writing you'll see the preview filling up here. 02:50.030 --> 02:55.480 So Facebook retargeting of course. 02:55.630 --> 03:01.570 OK let's see OK I have a true extracurricular to see. 03:01.590 --> 03:05.230 Sometimes the system allows me to go over a little bit. 03:05.460 --> 03:08.880 So let's see here and roll. 03:09.980 --> 03:14.760 Or let's say learn how to create 03:18.130 --> 03:19.660 Facebook. 03:20.720 --> 03:24.200 It's use in retargeting for example. 03:24.300 --> 03:31.660 OK I'm here on the company logo I don't have the logo right now but let me use one simple image just 03:31.660 --> 03:32.260 for now. 03:32.260 --> 03:35.100 Of course here you will have your company logo game. 03:35.290 --> 03:37.090 So in the right time we have the preview. 03:37.090 --> 03:38.490 We see the square. 03:38.500 --> 03:42.770 This is the format exactly the same that we have seen on my profile here. 03:43.330 --> 03:50.290 We have the tool which is another format that also shows two people or is Santal and long game. 03:50.620 --> 03:56.350 So all these will be showing on your customers side and your customer profile when you're happy with 03:56.350 --> 03:56.950 these youth. 03:56.970 --> 04:01.480 Youth thing that brought the link here the headline is good description is great. 04:01.480 --> 04:03.200 The image looks amazing. 04:03.250 --> 04:04.450 You are happy to continue. 04:04.450 --> 04:06.860 So all you need to do is click and save here. 04:07.270 --> 04:07.550 OK. 04:07.570 --> 04:08.010 Yes. 04:08.020 --> 04:14.740 You remember the headline over 25 characters so in this case we need to remove this and let's use only 04:14.740 --> 04:15.350 Facebook. 04:15.400 --> 04:21.080 Facebook retiring and of course you need to use something that caused people to take action in vised 04:21.070 --> 04:24.310 than to take action for example here on the Facebook wall. 04:24.310 --> 04:28.660 CNN We have four Cisco certs in seven days. 04:28.810 --> 04:34.660 So this means that you can take four Cisco SEST certified exams in seven days. 04:34.660 --> 04:35.750 This is amazing. 04:35.770 --> 04:39.250 If I am within I and a network admin also. 04:39.400 --> 04:46.030 So I took some Cisco certification and having four in say seven days is great so I will for sure for 04:46.030 --> 04:46.350 sure. 04:46.350 --> 04:47.280 Click on this one. 04:47.290 --> 04:53.000 If I am looking for this product so you get the idea here let's click on safe again. 04:53.010 --> 04:54.010 Now is good. 04:54.010 --> 04:56.360 The ad is good looks great. 04:56.680 --> 05:03.380 We say here let's start building your at graph our attention grabbing headline and upload an image and 05:03.430 --> 05:05.570 preview of your creation. 05:05.590 --> 05:07.540 So here we have the thing ready. 05:07.540 --> 05:09.380 The status is in review. 05:09.550 --> 05:11.060 The creative number is this. 05:11.080 --> 05:14.630 The headline the description under this invasion are all here. 05:14.690 --> 05:16.760 Click on next. 05:16.780 --> 05:20.660 Now we remember the target audience we created in the last video. 05:20.800 --> 05:27.970 Let's say here United States you can choose all the specific targeting criteria skill that you have 05:28.090 --> 05:29.300 for your audience. 05:29.320 --> 05:31.860 I will just jump to the next step here. 05:31.900 --> 05:37.330 Again here we talk about this and the last video that beat the cost per click or cost per impression 05:37.440 --> 05:38.290 Ladyman time. 05:38.320 --> 05:40.210 MONTAGNE my cost per click here. 05:40.540 --> 05:43.700 The Beat the minimum is $2 on this case. 05:43.720 --> 05:44.680 I will say OK. 05:44.740 --> 05:46.690 $2 sounds good. 05:46.710 --> 05:51.100 The daily budget will be $10 for me and the start and end dates. 05:51.100 --> 05:57.940 I will click on show more here and I will select the ad for to run for a few days just for three days 05:57.940 --> 05:58.960 on this case. 05:59.350 --> 05:59.950 Excellent. 05:59.950 --> 06:00.630 Looks good. 06:00.650 --> 06:01.960 Start immediately. 06:01.960 --> 06:05.340 Click on lounge campaign. 06:05.500 --> 06:11.470 If thinking about it processing all the campaign Congrats on launching your new campaign the US is in 06:11.470 --> 06:12.500 review right now. 06:12.550 --> 06:18.610 After a few minutes when Linked-In seen a proof that the ads will start showing to my audience and showing 06:18.610 --> 06:23.470 especially on this area of your profile I hope you like this. 06:23.640 --> 06:27.370 Think about how you can use this on your advantage on your business. 06:27.370 --> 06:32.980 And after that in the next video we are creating the last option here on Lincoln ad which is this Bonsor 06:33.040 --> 06:37.320 email campaign where you can email you can send a message not email. 06:37.420 --> 06:43.990 You can send the right messages to lengthen users for talking about your company about your product 06:44.020 --> 06:50.440 and inviting them to join you on your landing page on your website or on any word that you want online. 06:50.460 --> 06:52.230 OK let's do that in the next video.