WEBVTT 00:01.400 --> 00:07.950 This video will create a step by step a super optimize response or email campaign here. 00:07.950 --> 00:14.820 Only thing that means we'll create an app that will allow you and you and your company to send direct 00:14.820 --> 00:19.640 messages to any Linked-In user that is on your target out. 00:19.650 --> 00:24.960 And this is powerful because on this message you can you can invite then tell them about your product 00:24.960 --> 00:32.490 Tell me about your video your services your company and sending links of course to allow them to join 00:32.490 --> 00:39.480 you in your email list or maybe to download a free gift that you are offering or maybe just invite them 00:39.510 --> 00:41.280 to purchase your products and services. 00:41.280 --> 00:41.730 OK. 00:41.880 --> 00:42.990 So let's do that right now. 00:42.990 --> 00:45.950 Here we are in the campaign manager if you don't know how to get here. 00:46.110 --> 00:46.890 Let me show you. 00:47.010 --> 00:51.710 Let's go to to my personal profile Hillary Clinton. 00:51.720 --> 01:00.430 You can go here to work click on advertise on here you can create ad and now click on campaign manager 01:00.440 --> 01:01.380 here at the top. 01:01.550 --> 01:04.670 OK here we are in the campaign manager let's you can create new campaign. 01:04.670 --> 01:08.230 And now we are using the last one which is a sponsor in mail. 01:08.270 --> 01:13.960 Click on select excellent the campaign name and let's name it sponsor 01:16.690 --> 01:18.110 e-mail. 01:18.450 --> 01:20.940 Choose the language of your target audience. 01:20.940 --> 01:22.010 Click next. 01:23.310 --> 01:29.080 Excellent here we have the sense there because when you have let me go to my profile and show you what 01:29.080 --> 01:35.430 they mean if I go here to messaging on the top you see here all the people that send the messages and 01:35.430 --> 01:39.570 you see it actually this is a good example because the first one is from LinkedIn and you see that is 01:39.570 --> 01:41.600 a sponsored message. 01:41.610 --> 01:46.790 This message was created exactly in the same way that I am showing you right now. 01:46.790 --> 01:51.380 This is an email sponsor here only. 01:51.390 --> 01:51.860 OK. 01:51.990 --> 01:55.220 And you see here this is a sponsor message. 01:55.230 --> 01:57.540 Expand your company's search page Diego. 01:57.600 --> 01:58.890 Blah blah blah blah blah blah blah. 01:58.890 --> 02:01.930 All this information that they want to send me here. 02:02.040 --> 02:11.070 So your message will show here on your target audience user in your followers in your costumers mailbox 02:11.070 --> 02:12.720 here on LinkedIn. 02:12.750 --> 02:13.120 OK. 02:13.170 --> 02:15.530 This is the end result that you will have. 02:15.750 --> 02:17.160 So let's go back here. 02:17.590 --> 02:18.620 You'll see. 02:18.660 --> 02:19.550 You can choose here. 02:19.560 --> 02:26.730 The center of this case the sender that will show on this page the picture here will be my picture I 02:26.730 --> 02:28.920 can at there send that if I won. 02:28.920 --> 02:35.110 By clicking here and at sender on the top of the image and I can at any person that is related with 02:35.130 --> 02:39.200 my company so I will say yes I am the sender. 02:39.240 --> 02:45.430 And here we need to enter and name for this message for the sponsor in mail. 02:45.480 --> 02:46.040 OK. 02:46.050 --> 02:51.200 So let's say test in mail. 02:51.630 --> 02:52.410 OK wonderful. 02:52.410 --> 02:53.520 This is the sender. 02:53.550 --> 02:54.700 Click next here. 02:54.870 --> 02:58.300 Now we have the subject now we need to compose this. 02:58.310 --> 03:04.130 You see this is the subject on this case is expand your company page search. 03:04.170 --> 03:06.100 This is the subject that they send me. 03:06.120 --> 03:09.340 So you need to say you need to type in the subject line. 03:09.600 --> 03:15.270 I recommend to at a headline here that is invite your customer your followers to click through to click 03:15.270 --> 03:16.850 on the link to read your message. 03:16.860 --> 03:17.140 OK. 03:17.160 --> 03:18.420 That's the most important thing. 03:18.420 --> 03:21.700 Remember they received a lot and lot of messages here. 03:21.720 --> 03:24.070 So you're the link of this. 03:24.090 --> 03:30.840 The headline of your message needs to be very very good to invite them to continue reading this message. 03:30.840 --> 03:37.350 So I will say here first headline of course you will enter a different headline here and here you enter 03:38.160 --> 03:43.200 your description or to your message. 03:43.770 --> 03:44.170 OK. 03:44.320 --> 03:45.510 And your message here. 03:45.610 --> 03:51.630 Here is an example if you will probably right now to your messaging app here on the top of your profile 03:51.630 --> 03:53.520 you'll see some that are. 03:53.710 --> 03:58.590 I sponsor Broglio OK so do that and use that as an example I'm here. 03:58.590 --> 04:01.140 You can feel you can create your message. 04:01.260 --> 04:04.570 Also here on the right we have some tips and best practices. 04:04.710 --> 04:10.260 So if you want to use the first name of your follower you'll see that you can use these codes. 04:10.260 --> 04:20.960 For example if I want to say hello Diego villa in my case so I can say it's you remove this on hello. 04:21.090 --> 04:24.840 And you enter this code which is the first name and the last name. 04:24.840 --> 04:27.750 Or you can use only the first name if you want for example. 04:27.750 --> 04:31.710 So in this case when I said if I send this to John he will say Hello John. 04:31.740 --> 04:34.450 And the message will start after that you get the idea. 04:34.620 --> 04:35.380 OK. 04:35.790 --> 04:41.520 Would you like to add a custom footer for turns on condition or disclaimer you have the option to yes 04:41.640 --> 04:42.720 or no on this one. 04:42.720 --> 04:44.250 That's up to you. 04:44.310 --> 04:49.440 Remember that it's good to add links here it's good to invite them to talk with your customer as is 04:49.470 --> 04:50.460 a real person. 04:50.490 --> 04:54.720 You need to write this directly to your customer and to add links. 04:54.720 --> 05:00.650 The best way to do it is let me show you here if I add for example Diego the veel a dart gun and I want 05:00.690 --> 05:01.790 this to be a link. 05:01.810 --> 05:09.090 I select this go here to a top and you see this icon is in the link I can so I click on insert link 05:09.540 --> 05:16.080 and I enter the URL that I want to the right people to come say OK. 05:16.170 --> 05:18.250 And now you see that this is how you are. 05:18.390 --> 05:23.730 So when they received the message they will be able to click on these and these will drive them to the 05:23.730 --> 05:25.000 specific Web site. 05:25.130 --> 05:27.600 OK click on next when you are ready. 05:27.600 --> 05:29.850 Now we are on the banner and destination you are. 05:29.850 --> 05:31.140 Let me show you an example here. 05:31.140 --> 05:35.570 Here we are back on the LinkedIn message sponsor or e-mail that they just sent me. 05:35.790 --> 05:37.870 And you see the messages here and on the right. 05:37.890 --> 05:38.790 We have a banner. 05:38.790 --> 05:39.830 This is not an ad. 05:39.840 --> 05:43.680 This is actually a banner that is coming with this message. 05:43.800 --> 05:48.950 So they are able to send me this message and also these banner where I have a call to action. 05:48.960 --> 05:54.080 They are saying for example they are inviting me on this message to get the $50 credit actually. 05:54.230 --> 05:56.660 And in this match they do the same. 05:56.670 --> 06:03.120 You see success way good sponsored content or try $50 in free advertising credit so I can click here 06:03.390 --> 06:07.260 and get my $50 advertised credit for example. 06:07.320 --> 06:07.800 OK. 06:07.950 --> 06:11.850 So you will have the chance right now to enter an e match. 06:11.850 --> 06:17.600 A banner here for your message your message will be here and in the right you have your match. 06:17.670 --> 06:21.930 And when they click on the image you can forward them to specific website. 06:22.020 --> 06:23.680 So let's do that right now. 06:23.700 --> 06:31.730 So I want to drive then again to my page Diego that will come when they click on their image. 06:31.770 --> 06:35.460 Also I can add a call to action button. 06:35.880 --> 06:42.200 Let's say for example the seat the see me here. 06:42.230 --> 06:43.680 This is the call to action button. 06:43.680 --> 06:44.740 Excellent. 06:44.760 --> 06:48.650 I recommend it is optional by a recommended to add the call to action button. 06:48.740 --> 06:49.130 Good. 06:49.140 --> 06:50.590 You are already paying for this. 06:50.620 --> 06:53.270 So the more call to action you have the better. 06:53.280 --> 06:57.650 And here we have the banner which is also optional but I recommend it to add this banner. 06:57.840 --> 07:04.390 So I will add that generic image that I have here on my desktop case upload in here. 07:04.410 --> 07:05.120 Wonderful. 07:05.130 --> 07:11.630 And here on the right we have the tips and best practices using the clear call to action try register 07:11.640 --> 07:14.030 Reserve on this button. 07:14.040 --> 07:16.810 Include relevant bannered This is the banner one. 07:16.890 --> 07:20.710 OK to upload it for some reason let me try again. 07:20.730 --> 07:22.030 OK. 07:22.120 --> 07:23.300 Here we have the banner. 07:23.430 --> 07:26.920 And when you are ready when you're happy with this let's click on next. 07:27.540 --> 07:27.840 OK. 07:27.840 --> 07:28.400 Excellent. 07:28.400 --> 07:30.370 Now we click on next again. 07:30.510 --> 07:35.310 And here we choose a target audience you already know how to do that because we did that in the last 07:35.310 --> 07:39.540 videos and missile like just that click on next. 07:39.600 --> 07:44.970 Here we have the beating they are saying that the minimum bid for this is 40 cent remember that we were 07:45.180 --> 07:48.630 in the last video they suggest us a beat of $2. 07:48.630 --> 07:52.800 So you see that this change depending of the type of app that you are using. 07:52.800 --> 07:56.100 And depending of the target audience that you have. 07:56.130 --> 07:56.600 OK. 07:56.700 --> 08:00.220 So in this case the same minimum $40 so let's do the 40. 08:00.240 --> 08:02.120 You can do more than that if you want. 08:02.160 --> 08:07.120 Of course under daily budget let's say that it will be $10. 08:07.140 --> 08:13.340 And here I will want to start immediately running this ad and I want to run it for two days. 08:13.590 --> 08:21.600 The total budget on this case I want to be $30 this is up to you the minimum you see here is $10 so 08:21.600 --> 08:29.550 you can choose these amounts with what with what works for you in the B-type you see that we have only 08:29.550 --> 08:32.790 one option now in there before we had two options in the other ads. 08:32.790 --> 08:37.430 Now we have the only one which is cost per cent because every time we send these. 08:37.530 --> 08:39.310 This is what we are beating. 08:39.370 --> 08:42.850 OK we are paying up to 40 cents on this case. 08:42.880 --> 08:45.910 Click on the lounge campaign OK. 08:45.940 --> 08:46.880 Thinking about it. 08:46.970 --> 08:53.320 Let's see processing process in our either will be sent to the with that Linked-In team in order for 08:53.320 --> 08:57.230 approval and now you see that is in review. 08:57.310 --> 09:01.040 And we are waiting for you after a few minutes sometimes a few hours. 09:01.120 --> 09:05.640 They will review this and will immediately start sending this information to my customers. 09:05.740 --> 09:07.470 I hope you'll like this in the next video. 09:07.480 --> 09:08.920 We continue with the cause.