This video will create a step by step a super optimize response or email campaign here.
Only thing that means we'll create an app that will allow you and you and your company to send direct
messages to any Linked-In user that is on your target out.
And this is powerful because on this message you can you can invite then tell them about your product
Tell me about your video your services your company and sending links of course to allow them to join
you in your email list or maybe to download a free gift that you are offering or maybe just invite them
to purchase your products and services.
OK.
So let's do that right now.
Here we are in the campaign manager if you don't know how to get here.
Let me show you.
Let's go to to my personal profile Hillary Clinton.
You can go here to work click on advertise on here you can create ad and now click on campaign manager
here at the top.
OK here we are in the campaign manager let's you can create new campaign.
And now we are using the last one which is a sponsor in mail.
Click on select excellent the campaign name and let's name it sponsor
e-mail.
Choose the language of your target audience.
Click next.
Excellent here we have the sense there because when you have let me go to my profile and show you what
they mean if I go here to messaging on the top you see here all the people that send the messages and
you see it actually this is a good example because the first one is from LinkedIn and you see that is
a sponsored message.
This message was created exactly in the same way that I am showing you right now.
This is an email sponsor here only.
OK.
And you see here this is a sponsor message.
Expand your company's search page Diego.
Blah blah blah blah blah blah blah.
All this information that they want to send me here.
So your message will show here on your target audience user in your followers in your costumers mailbox
here on LinkedIn.
OK.
This is the end result that you will have.
So let's go back here.
You'll see.
You can choose here.
The center of this case the sender that will show on this page the picture here will be my picture I
can at there send that if I won.
By clicking here and at sender on the top of the image and I can at any person that is related with
my company so I will say yes I am the sender.
And here we need to enter and name for this message for the sponsor in mail.
OK.
So let's say test in mail.
OK wonderful.
This is the sender.
Click next here.
Now we have the subject now we need to compose this.
You see this is the subject on this case is expand your company page search.
This is the subject that they send me.
So you need to say you need to type in the subject line.
I recommend to at a headline here that is invite your customer your followers to click through to click
on the link to read your message.
OK.
That's the most important thing.
Remember they received a lot and lot of messages here.
So you're the link of this.
The headline of your message needs to be very very good to invite them to continue reading this message.
So I will say here first headline of course you will enter a different headline here and here you enter
your description or to your message.
OK.
And your message here.
Here is an example if you will probably right now to your messaging app here on the top of your profile
you'll see some that are.
I sponsor Broglio OK so do that and use that as an example I'm here.
You can feel you can create your message.
Also here on the right we have some tips and best practices.
So if you want to use the first name of your follower you'll see that you can use these codes.
For example if I want to say hello Diego villa in my case so I can say it's you remove this on hello.
And you enter this code which is the first name and the last name.
Or you can use only the first name if you want for example.
So in this case when I said if I send this to John he will say Hello John.
And the message will start after that you get the idea.
OK.
Would you like to add a custom footer for turns on condition or disclaimer you have the option to yes
or no on this one.
That's up to you.
Remember that it's good to add links here it's good to invite them to talk with your customer as is
a real person.
You need to write this directly to your customer and to add links.
The best way to do it is let me show you here if I add for example Diego the veel a dart gun and I want
this to be a link.
I select this go here to a top and you see this icon is in the link I can so I click on insert link
and I enter the URL that I want to the right people to come say OK.
And now you see that this is how you are.
So when they received the message they will be able to click on these and these will drive them to the
specific Web site.
OK click on next when you are ready.
Now we are on the banner and destination you are.
Let me show you an example here.
Here we are back on the LinkedIn message sponsor or e-mail that they just sent me.
And you see the messages here and on the right.
We have a banner.
This is not an ad.
This is actually a banner that is coming with this message.
So they are able to send me this message and also these banner where I have a call to action.
They are saying for example they are inviting me on this message to get the $50 credit actually.
And in this match they do the same.
You see success way good sponsored content or try $50 in free advertising credit so I can click here
and get my $50 advertised credit for example.
OK.
So you will have the chance right now to enter an e match.
A banner here for your message your message will be here and in the right you have your match.
And when they click on the image you can forward them to specific website.
So let's do that right now.
So I want to drive then again to my page Diego that will come when they click on their image.
Also I can add a call to action button.
Let's say for example the seat the see me here.
This is the call to action button.
Excellent.
I recommend it is optional by a recommended to add the call to action button.
Good.
You are already paying for this.
So the more call to action you have the better.
And here we have the banner which is also optional but I recommend it to add this banner.
So I will add that generic image that I have here on my desktop case upload in here.
Wonderful.
And here on the right we have the tips and best practices using the clear call to action try register
Reserve on this button.
Include relevant bannered This is the banner one.
OK to upload it for some reason let me try again.
OK.
Here we have the banner.
And when you are ready when you're happy with this let's click on next.
OK.
Excellent.
Now we click on next again.
And here we choose a target audience you already know how to do that because we did that in the last
videos and missile like just that click on next.
Here we have the beating they are saying that the minimum bid for this is 40 cent remember that we were
in the last video they suggest us a beat of $2.
So you see that this change depending of the type of app that you are using.
And depending of the target audience that you have.
OK.
So in this case the same minimum $40 so let's do the 40.
You can do more than that if you want.
Of course under daily budget let's say that it will be $10.
And here I will want to start immediately running this ad and I want to run it for two days.
The total budget on this case I want to be $30 this is up to you the minimum you see here is $10 so
you can choose these amounts with what with what works for you in the B-type you see that we have only
one option now in there before we had two options in the other ads.
Now we have the only one which is cost per cent because every time we send these.
This is what we are beating.
OK we are paying up to 40 cents on this case.
Click on the lounge campaign OK.
Thinking about it.
Let's see processing process in our either will be sent to the with that Linked-In team in order for
approval and now you see that is in review.
And we are waiting for you after a few minutes sometimes a few hours.
They will review this and will immediately start sending this information to my customers.
I hope you'll like this in the next video.
We continue with the cause.