WEBVTT 00:00.520 --> 00:06.540 OK in this video we'll talk about three important points very important points to keep in mind before 00:06.540 --> 00:10.130 you start your life is training session in any social media. 00:10.140 --> 00:15.500 It doesn't matter if you are doing it on YouTube Facebook Instagram any social media same strategy. 00:15.540 --> 00:21.720 The first one is to plan the content you think you are planning to lever to out is the most important 00:21.720 --> 00:28.180 thing here guys is that these content this content need needs to add value to your audience. 00:28.200 --> 00:33.780 Think about the main points of your audience what they are looking for when they find you how you can 00:33.780 --> 00:36.490 change your life how you can improve their life. 00:36.510 --> 00:41.540 How can you teach them something that is valuable to to reach the goal that they want. 00:41.640 --> 00:45.680 OK the your audience if any of the needs that you have. 00:45.760 --> 00:53.950 OK so it contains I cannot give you exactly a recipe for how to plan the content but I will give you 00:53.970 --> 01:02.630 recipes here to maximize the marketing strategy to maximize the rissoles that you are getting from this 01:02.630 --> 01:03.500 like X-Treme. 01:03.600 --> 01:05.450 But the Colten is up to you. 01:05.460 --> 01:10.610 You need to think about it you need to get a piece of paper a pen and just write it down. 01:10.620 --> 01:16.230 The most important thing and as I told you is to warrantied that they get that they are getting value 01:16.230 --> 01:19.650 from information you are sharing thats you with you OK. 01:19.770 --> 01:22.030 Number two and this is important. 01:22.290 --> 01:25.030 Engage your audience during the scope. 01:25.110 --> 01:28.580 What that means ask questions when you are in life. 01:28.590 --> 01:30.570 We do our audience do it. 01:30.570 --> 01:35.880 Some people just are life and they start talking talking talking talking and they're out there watching 01:35.910 --> 01:42.960 but are not interacting or not engaging when you engage in a conversation when the other person knows 01:42.960 --> 01:48.020 that you are there and you are watching and ask you questions you are more engaged. 01:48.030 --> 01:54.390 You interact with them and the chances for the end to actually follow your call to action that we are 01:54.390 --> 01:57.350 talking through in one minute are higher pay. 01:57.360 --> 02:02.970 So engage with your audience means ask questions in the beginning of your stream say hey let me know 02:02.970 --> 02:05.630 here in the comments were are you connecting for all. 02:05.880 --> 02:13.170 Let me know if you have any questions or ask simple questions where they can ask yes or no about your 02:13.470 --> 02:13.950 topic. 02:14.030 --> 02:14.480 OK. 02:14.640 --> 02:19.880 If you are teaching about for example how to create a website you can say OK guys in this video youll 02:19.910 --> 02:27.050 learn how to operate a website even if you never created a website before I post here on the questions. 02:27.060 --> 02:29.650 If you are excited if you are excited say yes. 02:29.760 --> 02:32.200 So people will go yes yes yes yes you will have some. 02:32.200 --> 02:32.680 No. 02:32.730 --> 02:38.050 That's normal There are people that are not excited you know and that's that's how it is. 02:38.100 --> 02:44.360 So ask questions ask easy questions not only the beginning of years of your session. 02:44.550 --> 02:46.290 Ask questions all the time. 02:46.410 --> 02:51.890 When you see that you are talking for like five 10 minutes straight stop and ask questions. 02:51.900 --> 02:58.590 OK if you are excited if you if you like what you learn here on this one minute that I share share with 02:58.590 --> 02:59.010 you. 02:59.010 --> 03:01.460 Please let me know in the comments or something like that. 03:01.470 --> 03:02.730 You got the idea. 03:02.730 --> 03:03.700 Ask questions. 03:03.750 --> 03:07.750 Number two ask then to share your stream. 03:07.750 --> 03:13.200 We will ask then two things here we will ask them to show your history and we'll ask them to live your 03:13.260 --> 03:13.870 dream. 03:14.050 --> 03:16.900 First we will ask them to share your screen. 03:16.920 --> 03:20.520 I test this on my company and with my clients. 03:20.640 --> 03:26.520 I test asking them first to like and later on to share. 03:26.520 --> 03:34.320 People are used to only take action once on my test so the percentage of the people that are taking 03:34.470 --> 03:40.200 the first action are higher than the one that I take in twice the first one and the second one. 03:40.200 --> 03:46.500 So that's why first we're asking the most important thing for us which is hey share this history with 03:46.500 --> 03:50.970 your audience or if they're on Facebook they will click on share and they will share with all their 03:50.970 --> 03:56.970 friends if they have a thousand friends or a thousand people will be able to see your screen ok or your 03:56.970 --> 03:57.840 post later. 03:57.870 --> 04:01.520 The recorded version that's amazing because you are growing exponentially. 04:01.670 --> 04:07.890 The more people share you stream the more people are that the more information your audience will grow. 04:07.980 --> 04:13.400 OK so first and we asked them hey share the stream if you like. 04:13.470 --> 04:20.160 After that we we we can ask them if you like this please click click on the Like button here give me 04:20.160 --> 04:20.580 a life. 04:20.610 --> 04:22.610 Or if you don't like click on the slide. 04:22.840 --> 04:27.830 If you're on YouTube you have like and dislike and I will know how to proceed from here you know. 04:27.900 --> 04:34.080 So you you need to be grateful all the time you need to act as you have a real conversation with somebody 04:34.080 --> 04:35.840 not only with the camera. 04:35.950 --> 04:39.840 Kate you need to think that you are talking to a friend that you are teaching them. 04:39.960 --> 04:45.310 Now you are telling them about your company your protein bar about how strong they are. 04:45.320 --> 04:47.860 OK so ask them to share. 04:47.930 --> 04:53.820 Ask them to light your tree and the last one that I want to share with you or be with you before we 04:53.820 --> 04:55.090 go to the call to action. 04:55.110 --> 05:02.560 And this is actually a little bit in the in the department of call to action is to run contests during 05:02.560 --> 05:09.240 your stream and this is easy let me show let me tell you how do I do it every time I do a life history 05:09.250 --> 05:11.760 in Facebook like YouTube life isn't on life. 05:11.770 --> 05:13.750 I run contests. 05:13.750 --> 05:19.990 So how do I do that I say hey guys at the beginning you say you guys during this video you learn this 05:20.560 --> 05:24.090 and this I mean something that they really want to learn. 05:24.400 --> 05:30.190 And at the end of the video I will ask one question related with the content that I shared with you 05:30.430 --> 05:31.830 on this stream. 05:32.020 --> 05:37.970 The first person that answers the data have a correct answer on that question. 05:38.080 --> 05:44.490 Well when did for example in my case I get for free one of my top premium courses. 05:44.530 --> 05:44.930 OK. 05:45.040 --> 05:49.730 So they are very excited because our courses that are value are 200 plus dollars. 05:49.930 --> 05:52.580 So they get they keeping gate. 05:52.660 --> 05:58.210 They pay attention to my message because they say OK this guy is showing something very interesting 05:58.210 --> 05:58.960 with me. 05:59.110 --> 06:04.540 And if I pay attention at the end he will ask a question and if I answer correctly and am the first 06:05.200 --> 06:08.760 I will win a $200 course which is great. 06:08.860 --> 06:11.660 Or you can offer anything that you want you can offer. 06:11.740 --> 06:12.970 Free call with you. 06:13.210 --> 06:16.550 You can offer free PDA for free ebook. 06:16.550 --> 06:19.170 There is no limit of the things that you can offer to them. 06:19.180 --> 06:19.820 OK. 06:19.990 --> 06:21.450 So that's the contest part. 06:21.460 --> 06:28.720 Also in the contests you can add more elements for example you can say you guys if the first person 06:28.720 --> 06:33.040 that answers and get the prize if this person share this story before. 06:33.040 --> 06:35.820 So at the beginning you say hey please share this dream. 06:35.860 --> 06:40.130 At the end we will have a contest and all the people that sure will win a prize. 06:40.150 --> 06:44.530 I will randomly select one of the least of all the shirts. 06:44.530 --> 06:45.670 So you can do that too. 06:45.880 --> 06:51.110 So there is no limit of the combination of guys that you can implement on these contests. 06:51.170 --> 06:59.320 And on my experience I really want you to try to call this a strategy because of my experience the engagement 06:59.890 --> 07:07.690 and the number of people are there with you life is amazing on engagement they ask questions they get 07:07.750 --> 07:07.960 there. 07:07.960 --> 07:10.180 They share the screen they like the video. 07:10.270 --> 07:13.750 So it is great and all that will help it to grow out. 07:13.780 --> 07:14.800 And that's the end goal. 07:14.880 --> 07:15.610 OK. 07:15.640 --> 07:17.440 And the last one is called to action. 07:17.770 --> 07:24.300 Always always always in all the videos that you do in all the polls that you create on your website 07:24.370 --> 07:25.060 and your blog. 07:25.240 --> 07:31.950 You need to have a call to action at the gate if they are watching up to the end of the video. 07:31.990 --> 07:33.730 That means that they lied to you. 07:33.730 --> 07:35.470 That means if you are watching me now. 07:35.500 --> 07:36.830 Thank you very much. 07:36.830 --> 07:40.970 That you are watching me and you are participating on the chords and excited for you. 07:40.990 --> 07:43.320 So if you are they are watching to the end. 07:43.660 --> 07:49.320 You need to give them a call to action and the call to action can be hey go to our landing page and 07:49.320 --> 07:51.850 this is the most efficient in my opinion. 07:52.000 --> 07:56.980 You know driving people to a landing page because you can say please if you want to learn more about 07:56.980 --> 07:57.510 this. 07:57.520 --> 07:58.530 All right. 07:58.560 --> 07:59.710 I share with you. 07:59.710 --> 08:03.430 Go to the old man in the corner and you will find great courses over there. 08:03.430 --> 08:04.490 That's good. 08:04.750 --> 08:10.810 That's a good call to action but most efficient call to action is if you want to learn how to take your 08:10.900 --> 08:15.100 your followers from 0 to 1000 in two months. 08:15.100 --> 08:16.090 Go to this. 08:16.140 --> 08:16.640 You are. 08:16.660 --> 08:21.940 And you will get really serious 100 percent free that you can watch it one day for a week and you'll 08:21.960 --> 08:26.020 learn to complete a strategy and you can implement on your instagram right away. 08:26.200 --> 08:27.160 That's different right. 08:27.160 --> 08:28.140 More appealing. 08:28.330 --> 08:33.100 So that's a call to action driving people to a landing page on what's there meant that the matter is 08:33.100 --> 08:37.710 that you are getting their name on e-mail and they are getting on your hour to seek out a responder 08:37.720 --> 08:43.720 sequence and all that good stuff that we know and other than that you can drive into your web site to 08:43.720 --> 08:46.600 your online store if you have an online store. 08:46.810 --> 08:52.150 If you are talking about specific brother on your life session you can drive into that brought to that 08:52.450 --> 08:59.000 link that drive them to specific products on your website page on the Web site where you have your product. 08:59.230 --> 09:04.850 You can drive into your YouTube page or to your Facebook page and they will like your Facebook page. 09:04.870 --> 09:06.840 That's another thing that you can add on the contests. 09:06.850 --> 09:13.360 You can say hey all the people that go that shared the stream number one and click or go to my Facebook 09:13.360 --> 09:20.020 page or go to this link to visit the Facebook page and like the page I will draw like 3 free passes 09:20.020 --> 09:23.520 to my top premium courses for all these people that do that. 09:23.560 --> 09:29.040 So you see the engagement and you see how you can grow your audience with these simple tools that are 09:29.050 --> 09:30.650 100 percent free for you. 09:30.910 --> 09:32.680 I hope you are excited. 09:32.680 --> 09:39.910 Think about this three point plan in your your your life sessions engaging with your audience and giving 09:39.910 --> 09:41.010 a call to action. 09:41.050 --> 09:41.960 At the day. 09:42.070 --> 09:42.930 See you in the next video.