WEBVTT 00:00.180 --> 00:06.120 Welcome to this new section of the digital marketing masterclass in this section we're talking all about 00:06.180 --> 00:11.190 podcasting and like you've probably seen in the last sections at the very beginning. 00:11.220 --> 00:15.340 I just want to convince you why we should use this tool. 00:15.630 --> 00:21.120 You can think of all of these different sections as different tools in our digital marketing tool belt. 00:21.360 --> 00:28.260 And while podcasting isn't a necessary thing to do it is a great way to build and grow your following 00:28.520 --> 00:32.510 is one of the best ways to introduce people to your brand. 00:32.550 --> 00:38.180 And right now there's still a huge opportunity for people to jump into the podcasting world. 00:38.280 --> 00:43.160 The three reasons why I think podcasting is great is that it allows you to establish authority. 00:43.260 --> 00:49.080 If you run a podcast people are going to trust you even if you don't really have the technical background 00:49.090 --> 00:50.940 just because you have a podcast. 00:51.000 --> 00:57.270 People are going to listen to you and obviously you have to know your stuff and not fake and not lie 00:57.270 --> 00:57.980 about stuff. 00:57.990 --> 01:04.280 But they are going to automatically respect and see your opinion as an authority. 01:04.290 --> 01:10.400 Second you can build a loyal following especially if you put out podcast episodes regularly. 01:10.410 --> 01:16.890 I know at least for me I listen to some podcast religiously every week and I think a weekly schedule 01:16.890 --> 01:18.630 is the best way to do it. 01:18.630 --> 01:21.060 Some people do a daily podcast and that's great. 01:21.060 --> 01:24.450 That can really blow up your brand and your traffic. 01:24.450 --> 01:26.070 But that's a lot of work. 01:26.100 --> 01:31.150 That recording is one way to decrease the amount of work but still doing a weekly podcast is good. 01:31.170 --> 01:37.710 And I still bash record my episodes and so I'll do all the work for an entire month or two within one 01:37.710 --> 01:44.280 day and then the last thing that I love about podcast is that you can connect with other brands and 01:44.310 --> 01:49.470 help each other grow by interviewing other leaders in your industry. 01:49.470 --> 01:55.980 You can be opened up to a brand new audience doing interviews and guest posts in general is a great 01:55.980 --> 02:00.790 way whether it's podcasting or on a video or through a blog article. 02:00.810 --> 02:05.310 It's a great way to grow your audience and for them to introduce you to their audience. 02:05.430 --> 02:09.520 But a podcast is a natural way to do it. 02:09.540 --> 02:12.880 So what's the basic process for creating a podcast. 02:12.960 --> 02:18.460 It's not too confusing but I know it can be a little intimidating when you don't know how to do it. 02:18.480 --> 02:23.670 But I'll walk you through all the steps in this section first you just record your show and we talked 02:23.670 --> 02:27.880 about equipment in the video section so you can use a lot of that same equipment. 02:27.900 --> 02:33.150 We're going to be going over some other tools I recommend you add at your show you add things like bumpers 02:33.150 --> 02:36.130 or outros or it's called to action. 02:36.240 --> 02:39.620 You upload it online to a hosting service and we'll go through those. 02:39.690 --> 02:45.060 And then you submit it to iTunes and other podcast feeds the lots out there but iTunes is the biggest. 02:45.180 --> 02:52.470 But not everyone uses iTunes so it's important to put your podcast on other podcast feeds and then people 02:52.470 --> 02:57.630 will find it if you're using proper keywords and you're in a niche that people are searching for and 02:57.630 --> 02:58.890 also for your own audience. 02:58.890 --> 03:01.720 You can send people to your podcasts as well. 03:01.740 --> 03:03.060 So that's the basic process. 03:03.060 --> 03:04.970 Now let's dive in a little deeper. 03:04.980 --> 03:10.440 Show you the tools that I recommend and then walk through actually getting started and hosting and submitting 03:10.440 --> 03:11.230 to iTunes.