Use
up everybody fail.
Here is a few minutes before 10 AM.
We are going to be going live chatting with you guys on YouTube live.
Turn off the sound from my laptop just to make making sure that this is working.
So yeah we're going to get started in a few minutes just wait for Diego to get on.
There are a number of people who were here on the Facebook Live session so thank you for everyone who
joined and are here now.
Now we can kind of do the inside scoop and talk about any of your questions that you have.
So just taking a little little break there so we're just going to wait a few minutes so we'll.
Well we'll get going in just a minute.
I'm just going to check my e-mails.
There's egg already here.
Hey Diego we got we got 13 people hanging out with us for a couple of minutes while we wait for the
top of the hour.
Excellent.
Are we ready.
Yes our live already.
So so cool man.
Well actually I want to ask the viewers so out of all the people who are here right now which ones of
you came straight from the Facebook live that we just did or die diehard fans
say yes say I see why everyone who is a fault gets it easier
man.
So yeah just just hanging out guys.
Well we'll start answering your questions at the top of the hour.
And make it with us.
We just have a great system.
If you didn't participate on the on the last session we just finished an open session with everybody
that is all or or or people from the audience is for you to meet students that we have.
It was great great questions.
Yeah.
We talk about very important points and we can we can now in recession actually answer specific questions
that you may have about the stock markets in how you can start if you are started and if you are a little
more advance what do you do next.
And all that stuff.
Yeah.
And I'm thinking this kind of just like an office hours session.
That's basically what we call it a live Q&A.
But yeah just office hours.
We're actually wondering if we should be doing this throughout the month we'll kind of see how this
one goes if there's a lot of people benefit from it.
You know our goal with this course is to make sure that you're happy that you're getting a lot from
it.
I mean obviously.
Well I hope without a doubt that you're getting your $10 value from it.
With all the content and if you take action I really think you will.
I mean seriously just with a few of the techniques you can grow your business by $10 a share of dollars
but but of course we want to make sure that this is a five star course from everyone.
And that's one of the reasons why we're doing stuff like this always trying to figure out the best way
to serve people so.
So I see that there's Philip here at Jenene is here.
Adam says it's already worth the price.
Nice.
Thank you.
And yeah.
We really appreciate that.
We've also gotten some great feedback for things that we should.
I'd like one.
One idea that was posted in the course was a checklist after every section that goes into a little bit
more depth.
I know we have like the ultimate checklist at the start that kind of goes through a lot of the different
things you can do.
But but I think it would be cool if we had a checklist for every section that can I.
I've been a little bit deeper.
For all the things you should do that was from John Debb I think at Statter suggests that.
So if you have any other ideas please let us know.
So yes so it's top of the hour so we'll get started with that.
Q and A If you can or just post in the live chat on the YouTube page that we can see.
Sorry if I'm like looking over here because that's where the I have my YouTube set up over there.
Yeah.
Let us know where you're coming from.
Let us know how you doing.
And if you have any questions just go ahead and start asking your questions.
Yes I'll answer them.
And I suppose all the comments guys.
What is your expectation of these calls.
I mean what do you want to take out of the course.
If you want for example to create a web site maybe that's your priority.
Just write that down.
Or if you want to grow your business more even more on Facebook or any of social media as well if you
want to start a new podcast and you want to dive deep on the on the podcast model that we have.
So right now the write that down on the comments also so we can see where are you going.
And so we can teach you and help you in the best way possible.
Yeah totally.
Exactly.
I mean that's that's what it's all about these courses is figuring out what the expectations are.
Try to match them and exceeding them.
So what do they feel.
You have something to add or can God.
OK so one big winner waiting for the comments here sometimes takes a 15 30 seconds in order to show
up delayed.
So let me tell you one of the things that I really like on the course.
Yes.
So one of them for companies facing for local business.
So if you have a local business let's say you have a bakery or you have a cleaning service here in South
Florida that we have a lot of banking services so that's why that's always on my mind.
And expensive.
So these guys have late grade these are marketing strategies in order to call attention off their customers.
So for four if you have a local business for example you can run Facebook ads of people are around your
business.
Let's say you have a bakery and you just open and nobody nobody knows of all your bakery because it's
brand new.
So you can create a Facebook at that that target people are.
For example one mile around your be there or five miles around your piece and you can test with that
and run promotions you can say for example look a view there is a new bakery feed on a neighborhood
bring Now the coupon and you will get 50 percent off on your first purchase or if it's bread or whatever.
So I love that.
I love that that specific model and I have clients and friends that are applying this is Fridays and
works very very well.
Why.
Because simply the local business guys they are not investing right now at least here in Florida that
they are investing on the stock market.
So if you have a look at it and invest a little bit you will almost dominate the market.
Of course you need to have a good product and all that.
Yeah.
No I think that's great.
I actually just experienced this because my Or I don't know if they're promoting locally or two it might
just be that people who like their Facebook page.
But I live near my high school and they are doing like a movie night like food truck kind of thing.
Coming up this weekend and I started getting Facebook ads for it and I was thinking well why whether
it's just to alumni like me or to just the local area.
I thought that was that was really cool to do that.
So do you do you cover that in the class how to promote local has.
Yes we have a specific model about Facebook ads for local business.
So if you I mean if you don't have a Facebook page or you don't have any assets on Facebook right now
we still have that on them on their course like step by step how to optimize your Facebook page are
created from scratch.
And the next step will be to go to their Facebook at 4:00 local business and light sex drive.
Shared there.
And by doing that you will be able to reach people I mean let people know before.
I mean I love that feel because before Facebook man code you promote your bakery you just open a bakery.
How do you promote it.
You go to the newspaper and you pay a lot of money to shows everybody that is not your target audience.
Maybe people don't are not interested in your business.
But right now you can pay five ten fifteen dollars and reach people that are exactly the people that
will buy your product so that's I think that's amazing.
That's genius.
Yes.
I mean the classes so much great stuff.
I think actually there were a couple of questions that people had posted to the announcements that we
can get to in a minute.
But what I wanted to do was just kind of just and I know I did this kind of in the first lesson and
the first section but kind of lay the groundwork for the court for the course just so people can have
the most success with it because I know people are coming from all over the place.
I'm seeing in the comments people you know are just starting out on YouTube looking to grow some people
you know haven't even started a business yet and they're looking to grow.
People are looking for Facebook's content marketing stuff.
So.
So honestly we did build this class kind of with the idea that it's going to be a bunch of mini courses
in one on every topic related to digital marketing that you could imagine.
So you could kind of jump around and even still there's some other topics that we haven't covered yet
that we're getting ideas about.
But the first few sections I think are really important if you haven't gone through it yet and especially
that second section about defining your business and your target audience.
If you don't know your target audience you don't know who to promote to you don't know what type of
content to create.
You don't know how to say when you're writing your emails.
And so I think that's so important and it's something that even I didn't do for a long time when I started
my business.
And even still I'm updating it and I think that's important to like as you grow and you grow every year
or twice a year start do rethink your mission statement rethink your target audience that you're staying
up to date because you never know if your business is serving an audience that you didn't think it was
serving and maybe you need to pivot you know to the audience or whatever.
But what I love about this section.
Not to toot my own horn but I really think it's beneficial.
It's got the workshy that you download that like your five it's got a few case studies and it really
walks through some actual activities.
It's not just the lecturers telling you you know it's just you won't have success if you just watch
the videos.
You have to act or take action.
Download that sheet print it out if you can and fill it out.
Because honestly if you do that you're going to it's just going to make you feel better about your own
brand in your own business.
And that's really what I hope you get from that section.
So that section is so important.
And then like the following sections It just depends on where you're at.
Like the section 3 brand identity.
This is just kind of a basic overview.
But also like I teach you can vote in Photoshop if you're not if you don't know how to use either of
those tools to create graphics.
And having like a saw brand identity is important.
So picking some colors picking fonts that you use coming up with a logo.
Those are important things.
Section 4 is about all about Web sites and it's in the beginning it's geared towards just having a Web
site.
But then we include a ton of lessons from my course on wordpress.
So I like using WordPress I think it's the most flexible platform it's really cheap to get started.
Yes it does cost money but I think sometimes investing just it's like $5 a month or something if you
host with blue host it kind of kicks you in the butt to actually get to work and do stuff.
So that section is good to get started.
But of course if you already have a Web site you don't necessarily need that.
The email marketing section I will be honest.
It's a great section but I think we can add a lot more to it.
What I want to do is add a lot more case studies because it was you through how to do everything.
But I think throughout the next few months what I'm going to do is add a bunch more content like here
are actual templates for emails that you should send out.
Here is a sequence template.
Here is a template for your sales pitch that worked for me and you know you can tailor to your own audience
so that's one that we're going to definitely improve.
I could keep going by but other than that there's just you know a lot on the content marketing side
later on there's all the social media.
And then of course the paid ads.
So there's just so much content.
But I guess also guys if you are taking the course on you find that something can be improved or something
is missing or we can at some Borton elector's let us know when the Q&A session.
You know we got here we read all the questions and we replied to all the questions.
Sometimes feel replay and US replay so we would love you guys so we want to too great our relationship
with you we want to help you to get real results.
That's the goal here.
I mean it's not just I always said to my students they go to my courses are not just to create content
for you to watch and learn strategies.
The goal is for you to take action because if we don't take action.
And that's why what is so important what you feel about the first mobile if we don't take action we
are not getting the resources we do.
You know the resource won't happen if we don't act.
So because he's very hands on if you find something that he's missing something that can be proven M.S.
let us know and we can immediately I mean as soon as possible create modified create more content for
you.
And then the last kind of thing before we just jump into questions is because of that you know our goal
is that this is a five star course for you but we don't know that if you don't review and especially
because it's so important when we launch a course to get those initial reviews on I know you guys are
just kind of starting out but if you go through some sections and you think it's a great course already.
I know you to me is going to prompt you to leave or review but please if you can leave a review and
if there's anything that we need to do to make it a five star course for you even if you think it's
a four point five star course for you just let us know.
Sometimes it's like things like oh like the volume is a little different between Phil and Diego which
I know it is a little bit.
And that's something that like if I have time I'm going to go back and re-export my videos to make sure
the volume is the same.
Or like there's like one video where you know the lips are out of sync or something.
And people leave a three star review and I'm like just tell me that.
And I'll change it.
So if there's anything that's like little or something like that that we can easily change in your.
You think you know I'm going to give it a four star review instead of a five star review just let us
know beforehand.
So anyways we appreciate all you for being here.
So we'll get to your questions for everyone live here.
We'll get to the questions for people who at ask them before at the end who aren't live here with us
but I guess is the first kind of question I see.
Or maybe just looking for advice is genuine.
Ice says I have just started a YouTube channel and I want to see if I can do something to market it.
I have a handful of subscribers and want to grow.
So let's just kind of lay the groundwork because I think that's a good sort of starting point for a
lot of people whether you're on YouTube or not what what would you do Jenny and if you want to post
the link to your YouTube channel that would be great to kind of see where you're at right now.
Obviously you want to just keep creating great content.
If you don't have money to pay for boosting your youtube videos or doing youtube ads it will take a
while to actually see a lot of success on YouTube and that's just you know the stick with the attitude
that I think Diego and I both have is that as important to have because for for the content marketing
side of things for blogging and for YouTube for podcasting if you're just starting out it's going to
take a while.
But if you stick with it you're going to have success.
And so stick with posting regularly.
Play around look at your analytics to see which videos get the most interaction which ones get the most
views.
Make more content like that partner with other YouTube words to create videos.
And when I say partner with other people I mean actually do it because we all know like this stuff is
going to help but just do it.
Just reach out to people.
I walk through and let me see in lecture.
One of the lectures in the YouTube section.
I actually show you how to find people who have subscribed you who have the most subscribers themselves.
And that's a great person to reach out to and see if they want to partner because they already have
an audience of yours.
I use that and I see people will have like hundreds of thousands of subscribers and subscribe to me
which is always amazing.
And so those are the people that I reach out to and partner with.
It's I think it's in lecture 90 or it's one of those ones around 90 in the YouTube section in terms
of boosting using YouTube ads to grow your channel.
Diego Do you ever advice on what the best way to do that is a completely new YouTube channel would be
the first suggestion before getting us feel we're saying is to create content on your channel otherwise
you'll create the ad people will subscribe to your channel they will go there.
I mean you'll have one or two videos maybe.
So it's good to have a good number of videos initially adding value to your outings.
And also I see there are a lot of intrepid meets these Park guys.
Is there the channel.
What's the name the channel landing the child page.
What is Uria trailer and all that.
We need to optimize that as a CPC for what you need to create with your brand identity.
We have a complete model about our brand identity.
So put the great images out there create a trailer specifically for people that are on your channel.
Usually people use a trailer as the US their last video that they uploaded.
Thats fine too but it is very few have I mean optimize it all the way from the top to the bottom.
I mean people get there and people say wow this is great let me subscribe you know because if they get
they get there and looks like them.
Ok not thumbnails not trailer.
I don't know they have told us that the goal of YouTube is to get people to subscribe to your channel
kind of like with your website the ultimate goal is to get people on your email list.
So with YouTube its all about that subscription.
So the reason and the reason why people subscribe is because they want more content.
And so that's why you have to be consistent and thats why you have to show your consistent with your
channel design.
So you know for me on my channel trailer or the channel page header image it says new videos weekly.
I see people if they have a very specific schedule theyll say new videos on Mondays and Thursdays or
whatever and that gives the person the reason to subscribe and as you know growing subscribers is so
important because when you release a new video those people see it when they go to YouTube its on their
home page and that gives the automatic boost to the video which helps it you know rank higher for for
people who are searching for on Google or for it for it showing up in the suggestive videos.
And so thats why getting subscribers is so important about the ads that you asked me feel genuine.
You need to Trif youtube ads guys because this is easy to do.
We have a model here on the on the court to step by step.
It's easy to do is not spend save.
And he said Greenway I mean just try to see how performs for you for your business.
And the main things that you need to have a goal you need to know what you want to get with the day
you took out.
So one option is to drive people to your landing page so they watch your video you offer something to
them.
I mean information videos PTF Eble the product you have to offer and they go to your landing page you
collect their name and email.
They are not your subscribers yet but you have the right thing permission which is more most important
because you can email them later asking for a subscription on YouTube.
Thats one option the other option is to promote other video so if you have a specific media you want
to promote you can create a new ad pointing to that video so you will get a lot of views on a lot lot
of traffic on that.
Or you can drive to your online store.
There is no limits of the things that you can do.
But the main thing here is I mean there isnt a recipe again like Facebook but you can try short obedience.
I mean you got some people who like an hour video and 20 minute videos.
That works too if you want to.
Many of you bored the many of you out of my case for example if I teach courses online I can put aside
YouTube at one.
A preview of one of my courses for example thats an option now where preview or something like that
so when they click on their on building they will be forward or they use the landing page or to my landing
page where I get their information.
So they are few and I mean the main thing is as Phil said to be very consistent on you to right.
I mean consistency Yeah.
And I think I found your channel genuine if it's this one you said its about board games.
I think the last video you posted is chopsticks.
The game.
I mean boardgames have such a diehard group of fans that I could really imagine your channel blowing
up for that base and there's a lot of stuff that I think you can do that will be beneficial for people
who are searching for how to play a certain game strategy for a certain game.
You know I play a lot of board games so I can imagine myself searching for you know tips for specific
games.
I think updating some of your titles will be good because they're not that keyword friendly.
I mean like they might have like the board game title in it but if I would make more videos that are
like specific like to Tauriel or how to play or strategy and including those like words in the title.
And also you could use them.
They they of course the unofficial site theme.
I don't know.
I'm not sure if the Beatles are still available.
But now they changed it to just the cards and then the screen and screen.
Yes.
And then he said to go to Buddy probably you guys know you can search Google to too buddy.
Somebody's got going I think he said the Web site and they are on there.
It's a great tool.
You'll have the pro version all right feel you can update the screens.
We'll let you know.
Yeah.
To Buddy.
Actually that's something I didn't mention in the section.
I need to add a lecture to Buddy because yeah you can balk at things.
So say you want to add a card that promotes your latest product.
You can just add it to all of your videos at one time rather than going to each video.
It's an amazing tool.
So yeah.
And if you have any more specific questions we can get to that but we'll get to another question.
One was actually about the costs from Justin about this course 25 hour course for $10 is pretty crazy
on your end.
Is that the current state of the market.
Or is that $10 What's the reality of selling a 97 dollar course without a huge list.
It's definitely the state of the utility market.
Ten to 15 million courses for people.
I mean obviously you bought the course on you to me.
And so you know that as instructors were sending out coupons all the time you to me is discounting all
the time and that's just where you to me is I think there is definitely a place for those higher priced
courses $97 is $1000.
But those take a lot more work and you have to be more specific to who you are promoting to with those
courses.
So you don't necessarily need a huge list.
I think even if you have a list of 10 to 100 people if they're diehard fans and it's very specific to
that target market that you're creating of course for I think you can create that larger course.
But another thing is like the style of the course you know I think what we're doing today and with this
course is actually worth more than $10.
This is the kind of stuff that you would want to do with the $97 course you'd want to have office hours
you'd want to make sure that there's activities there's downloadable resources.
But I think with the more expensive courses what you're going for is you're really selling the benefit
and helping the student walk through and get the benefit rather than a $10 course that is for most people
and not what we're doing now but is just here's the video content you do it yourself and a lot of instructors
Anyuta me.
Don't ask answer questions.
They don't pay attention to the course after it's live.
But I don't know are just crazy.
And we like doing that.
But but I think a lot of instructors see the $10 price as well.
It's just like selling an e-book.
You know they shouldn't get my time because they only spent $10 or $15.
So I'm just going to give them the content and they'll deal with it themselves.
But but I think there's definitely a place.
So if you're asking if it's possible it's definitely possible people are doing it all the time.
But it does take a lot of work.
One thing that really bothers me is when these people who sell those higher price online courses say
well it takes just as much work to sell you know to ten people no matter what it takes the same amount
of work to sell a course to 10 people whether it's $10 or 500 dollars and that's just not true.
And I know that because of my own experience I used to have all of my courses on my own site priced
at like the list price that it was on to me like $200 or $100 and no one bought them.
But as soon as I dropped the price to actually match what the value was on you to me like $10000 people
buy them organically.
And I don't have to do any work for that anymore.
I just have to serve that afterwards.
But the the actual work getting that sale is so much less than trying to sell a course for five hundred
dollars.
So don't listen to people who say that.
So yeah that's my I about that.
Sorry for the rant.
OK let's go to the next question which was a really good one from Sonia.
Any specific advice for a launch campaign for a new business versus marketing for an established business.
Oh that's a really good question.
I'm going to have to.
Let me think about that.
But Diego do you have any initial thoughts so let's see specific via competing for a brand new business
versus an established business.
Well if you have an established business.
It's a difficult question and a great question.
Thank you for sending that.
I think that the stablish business you already have a now audience that knows you that knows your product
knows you it's central and you have a trustful relationship with that.
So that's powerful.
So is my opinion maybe wrong.
What do you think.
My opinion based stablish business for the business is easier to to to do or launch because you already
have the least which is the most important asset when you're hung up.
Of course of course you need to have quality content but we assume that you already have data on that
you have a great probabl great services.
So if you have that you have your client base your are your audience you just e-mail them because you
are rarely in contact with them and offered their solution for their pain point.
If you have a brand new business you need to use a little bit more difficult you need to create an audience
for years so that that's what I always think about.
If you are starting from scratch first before you start creating products and all that you need to start
you need to know your audience.
That's why it's important to get to all through that first model of the course.
And also you need to start creating building that out is great in that email.
So you have something somebody to sell to you know you can do Facebook that's you can do any social
media arts in order to build that audience.
Facebook have an option which is the lead.
So basically you create an ad where they click on that on the time line and they enter their name and
Emo wishing for something for free so you're going to eat.
You don't even need a landing page.
You can do it straight on Facebook.
That's one way to do it.
To start creating this group of people that will buy your products or services.
Yeah.
I mean I think that's I know people maybe that's not the best at not what you want to hear that you
know I'd be great to be able to just launch a business without an audience.
And how do you do that.
But there's no secret to doing that.
I think it's different if it's an online business or if it's an in-person business obviously like an
in-person business you know there's a new restaurant that opened up down the street.
They did a lot of great things.
They came on social media.
Not only Facebook but like next door which is like social media for your neighborhood.
They came on those social media platforms.
They were asking people what they wanted for a restaurant.
They were getting involved before they even opened.
And so that was like something that that they did and they build up that buzz before they launched and
so that buzz is what you're looking for.
But if it's an online business who's who's going to give that buzz it's either you if you have the audience
or if you don't have an audience you're going to be you know shouting to the world that you're starting
this business but who's actually going to be listening.
And that's you know that's why we say you need to grow the audience first.
And it's like with any product that you saw online whether it's an online course if you're doing a coaching
program if you're selling books if you're selling anything any type of service online it's actually
more important to grow the business.
The audience first and the way we do that is through giving value and through content marketing like
blog articles and YouTube videos.
And being present on YouTube on faith on social media you know the thing that we always tell people
is once you figure out who your target audience is figure out where they are on online.
So are they on Twitter or are they on Instagram or are they on specific forums and interact with them.
And you know I always hear that and we always tell people to do that but most people don't actually
take action and what they do is they create a product and then as soon as they create that product they
go on that I'm going to pick on Jenny and I know you don't do this or maybe you do this but they go
on the board game forum and they say Hey everybody I'm brand new here or you don't say you're brand
new here but you just say everyone I have this great chorus on how to learn.
Monopoly the best strategies for for beating your kid sister at Monopoly and the people on the forum.
They're not going to listen to you unless you've been on that forum for for months building your your
reputation and actually interacting with your audience.
And I know this works.
I just interviewed another person on my online course NASA's podcast and that was his whole strategy.
He just went on forums he teaches computer development stuff and he was just always interacting always
helping question answering questions he never had a product to sell.
But he became known in this community of developers.
And so once he did have that company and he launched his business once he said oh here's my product.
People listen and people bought it.
And so that but he spent some time actually you know building that audience and that reputation online.
So so Sonia I guess.
Yes it is an online business so.
So I think the key is to have a long term perspective and once you do that you realize that you have
to grow your audience first you're going to have a lot more success when you do have the audience anyways.
You're going to have to you're going to have to grow audience either now or after you launch a product.
And so might as well grow your audience build that trust first get people who love you and are fans
of you first and then try to launch your product.
And initially guys it looks difficult.
I mean I remember I was listening to Pat Flynn like four years ago and he said Oh you need to be allowed
is first you know and all that in the beginning is difficult but my suggestion is to keep doing it.
It will work for you.
You know you need to be consistent keep creating content create the phrase Magro create a Facebook page
a YouTube channel put great content there.
I mean ask people to subscribe to your channel collect the emails from the people.
I mean if you have a hundred people you have a hundred people that say yes I want to receive these e-mails
these videos from Sonya and really you me for me to get my e-mail.
So it's powerful I mean people say oh how do I a collect at house and 2000 people on the email list
is difficult.
I mean if you have 20 people you already have 20 human beings that say that they want to hear about
you.
So that's powerful and that needs to be an exploration to start growing your hours.
And when the same thing that you took on Facebook when you on the e-mail list when you are growing there
is a point when the audience and you keep creating content.
There is a point where the audience grow like automatically let's say they start joining from different
sources that you don't know maybe from Google or something in the beginning is a little bit more difficult
but we need to put the work guides that that's the secret.
Yeah I mean it is it is the secret and if you guys downloaded the ultimate guide to content marketing
that is in I think in lecture to the 25 page eBook data that I added to the course one or section is
this.
Stick with that attitude and I talk about it.
It's so I mean it's just totally apparent and Diego knows it.
Like I know a lot of people who just gave up and they're wondering why you know it didn't work.
And it's just because they didn't given enough time.
I honestly believe you know I look at everyone who I know who's successful and most of them didn't have
a lot of success in the beginning it was just that they stuck with it.
And so know that it's going to take a little bit of time you know.
I think our marketing class the goal is to expedite the process for you guys you know learn from our
mistakes Learn the best strategies.
But it still isn't going to be like overnight success unless you're in this like you you you go viral
but there's no secret to going viral is just matching.
You know something some topic that's hot with you know some piece of content or product that you know
catches people's attention but there's not really a secret to that and I don't think that should be
people's goals to go viral because viral this fades too.
So you might be viral today but tomorrow you're going to you know be a nobody and back to Diego's last
point about the e-mail as even if you have 20 people.
Like I said before I'd rather have 20 people who are specific to my target audience than 1000 people
who don't open my e-mails suddenly.
And so you can you can quickly grow an e-mail list you can give away do giveaways and contests where
you're you know giving away iPads and stuff to grow your e-mail list.
But that audience is going to be specific.
So I don't suggest that kind of marketing myself.
Let's see if we've got a couple of more questions that popped up.
Daystar inspections not sure what your name is but welcome says I have an e-mail list of approximately
2500 past clients which is huge because this is that retention part of the marketing funnel.
And what is the best way to introduce them to my YouTube channel.
Also how many videos should I create and post before I announce my TNA.
OK that's a great question and I think you're already smart to be thinking about what types of video
and how how many should you post before you actually launch.
I think you have to think about what's going to be most beneficial to the audience so I don't know exactly
what you do but I would just create I would create I don't know if there's a specific number but I want
my channel to look like pretty healthy like I would say maybe like 10 videos or so.
Five to 10 videos solid videos that answer all the questions that your clients might have that are super
beneficial to them.
Put together that channel trailer.
Have a nice design for your channel.
And when you announced it to them which you can do just with an e-mail or something like that make sure
that you let them know that.
Ask them to subscribe and let them know how often you'll be posting in the future to give them that
reason to subscribe.
And also talk about the benefits they're going to get from subscribing so I don't know what your businesses.
But if it's like going back to our previous training earlier today if it's dog training you know talk
about what they'll actually learn from subscribing and learning.
So yeah I would post I'd post like five to 10 videos and I would probably actually spread it out over
like them a month so that when someone comes to your channel they see that oh it's not just like 10
videos that were posted yesterday just so it looks like you've been consistent with it for a little
while yet.
And also I'm not sure if you are having constant conversations sending constant e-mails to this group
of people because I know so encryption or that they have a googlies like you have twenty five hundred.
And they are not communicating with the audience so they are they have the leads but they are not emailing
then very frequently.
So this would just needs to to keep contact with this hour.
So if you are not having contact right now with this list try to before asking them to subscribe maybe
you'd need to add a little bit of value to the refire at least in order to say hey guys here we have
our phones and for you.
Sorry I wasn't.
I was traveling or I was away from the lease but now I will take care of you.
So send a few emails to establish that relationship that even after that you ask for the subscription.
But if you are in constant contact with these people that's excellent.
One thing that you can do is to add the link of your channel but also you can add a small code at the
end.
Which I compose there on the course I don't you know you need to add that he added yet that's why that
code.
Well when they click on they own the link they will go to a YouTube channel and they will have a pop
up every everything will be blue or light blue green and you will have a book up with one bottom to
peek which is this inscribed bottom you know you know one option click on Subscribe and that's a way
to optimize your subscription or rate to the increases like in your subscription rate by like 400 percent
or something like that.
And I'll add that to the core see all these ideas that you know they're got things to things to add.
Yeah.
So this is great.
I think we need to do this every week.
Does that answer all your questions.
There is another question.
OK.
Abraham Joseph.
Not sure whether you addressed this yet but what advice do you offer regarding prioritizing the various
social media platforms and channels for different audiences.
For example would be to be or be to see.
That's a really good question and I think this goes back to finding your target audience and figuring
out exactly where they are because you don't have a..
Like there's this big everywhere approach which shout to Dina Eisenberg who's listening and she Pat
Flynn preaches this which is good to you know be everywhere.
But I think it's important to set it up automatically to do that because you can't by yourself be everywhere
and provide enough value everywhere.
It's just too much to be on Twitter and Instagram and Snapchat and Facebook and everything.
So some of the stuff you can outsource now shout out to Dina who's an expert in that other stuff you
can and automate.
But when you're starting out it's probably better to just focus on one or two of these platforms and
to really figure out where your audience is and that there shouldn't be too hard.
You know just you know look at the different platforms if you're if you're wanting to start a business
where you're a fashion designer you're probably not going to want to be linked in as much as you want
to be on Pinterest and Instagram those are visual platforms where that audience is already on there
looking for that kind of content.
But on the other hand if you're teaching or if you create apps that help with Microsoft Excel or Microsoft
programs you're probably going to want to want to be on Linked In and if you're creating video content
if you're an online teacher you're probably going to want to be on YouTube because that's where people
are already searching for video content that helps them and teaches them.
So I think it just goes back to figuring out who your target audiences.
And doing a little bit of research to see I mean it's as simple as going to these different platforms
searching for the keywords and seeing how much engagement those keywords have.
See if there's people with you know if there's a lot of content if there's posts that are getting a
lot of engagement if there's Facebook groups that are super popular.
And yeah I don't know.
I think that you're going to choose one or two platforms around see where are you out and where did
what did the the majority do if you're out.
A weak channel.
They are interacting with each other right now where do they leave right now.
So choose one or two channels and just are tied to these channels with content every single day or every
week of your schedule and you will start building that audience when you have that really as fuel said
you can go to a third platform so let's say OK let's try Instagram now let's try periscope live see
if I find out there when you are ready.
Dormy.
No I don't.
I mean I don't mean let's say dominate you that you already have.
OK.
So that's that's excellent.
Yeah.
I love this question.
We're going to be gone for another 20 minutes or so.
Do this for like a full hour.
I think we'll get to all the questions by the end of that time.
Question from Adrian.
Yes.
What as been each of your individual struggles with digital marketing in the past.
I mean we should have like started the course like that or done that in the promo video like this is
what I struggle with.
I think that would be great.
That's a pretty you know.
But there are a lot of trouble so I don't know where to start.
I know one for me and why I'm so passionate about finding your target audience is this idea of you know
figuring out who my target audience is.
And I still to be honest I still struggle with it especially on different platforms because I started
my business or my current videos go online business teaching how to make videos.
That's why I called it video school online.
But then it expanded to photography which is somewhat related and there's a lot of people who want to
learn both.
But ever since I started this business I've always been interested in personal finance and business
stuff too.
I start teaching more about business and Web sites and marketing.
And so how do I cater to all of those audiences the right way.
That's been a big struggle of mine.
But I think going through the exercise of who is my target audience what's my mission.
How do you know that has really helped me.
And I'm doing that recently.
I've done that again specifically with my YouTube channel and I talked about this in the course but
using the analytics which we show you in the class how to do like I saw that my most popular videos
are always the ones about personal finance and these are videos that I just make for fun literally just
for fun.
They just like it's not related to anything else I do.
Really.
But I just love this idea of personal finance and I make videos about it and those I think I should
check.
I think one of my videos will or has recently passed a million views.
Wow.
And all my other videos are like you know like some of my good ones are around you know 100000 a few
hundred thousand.
So I have this dilemma is like OK do I keep creating personal finance videos and make that what this
channel is about or or not.
And I think the struggle is like deciding that and if I wanted to grow my channel faster I would just
stick to personal finance videos.
But that's ultimately not who I want to have as my main target audience if I want to do that I might
create another channel someday.
Nine hundred eighty eight thousand views.
Walkman man I'm all for the lead.
Let's help deal with the views.
Yeah.
This is an old video and I love it because there's it's it's one of those videos that got a lot of contention
10 10 ways to earn passive income that I'm doing right now.
And there's a lot of people love it a lot of people hate it.
I'll post right here.
So I agree with you for me was the same.
Exactly to find the perfect target audience.
Because when we started the online business or any business usually people have the tendency to start
just creating brothers and or case to create courses great content and just put it on to me and see
how it sells without knowing your target audience and who or who you are helping with your cancer.
I just feel sad when you know that you know how to write your e-mails.
You know how to write your promo your promo videos.
They scream for your calls and your blog posts everything because you know they're exactly the same
points that they are having and you are fake.
I mean you are talking about the pinpoint on how they can solve that.
So that's important.
And also for me I know there's trouble worse too because I start with several business I have a course
about the Camino Santiago which is a pilgrimage in Spain that people go for 30 days.
They walk the whole Spanish territory from France to the Atlantic.
And I have a course she teaches people how to prepare for that.
And what's important is so I was creating a complete target of our audience.
People are off the Camino Santiago in Berkeley.
And also I was building my you me out is that the Intrepid horse like you that are looking for ways
to grow their business.
These are marketing and all that.
So I was struggling in the beginning to find which audience I need to serve for us.
You know to your base grows with the video people the one personal fineness on you what are you what
you like more.
Yeah I think that happens a lot.
You realize that you know you might be better at teaching something or doing something and you have
to pivot and sometimes you don't pivot because you don't want to go that way.
But being open to pivoting is as I think.
I think for me a big struggle has always been like social media in general.
I think I don't enjoy it that much.
Being on social media even though I get addicted and trapped you know looking at social media all the
time.
But you know trying different things like Twitter and figure trying to figure that out has been a struggle
too.
So I think what's been best to solve that issue to solve really every issue that I've had is just coming
up with more like systems that help me.
And that's what I'm currently even trying to do better is like a system for creating blog articles you
know so I all I have to do is think about the topic and then I have a format and I just write.
Or like a system for creating YouTube videos so I already have the YouTube thumbnail designs.
I'm not always coming up with something new it's all sort of like I have templates and just creating
systems for email newsletters those are things that I'm currently working on myself.
So we had a great question.
From Christine Thompson that just popped up she says regarding analytics.
Any advice on how to manage your emotions and expectations as you're growing so you take it all in stride
and keep going.
Don't get X now.
Just kidding.
We talk a lot about analytics in this class I think for most the sections we go over here like analytics
of your web site and all that's another section we're going to be adding Google Google Analytics analytics
of YouTube your social media.
Post your ads.
I think in terms of like revues which is the hardest and comments that you get on YouTube just know
that there's going to be people who are grumpy in the world who are going to leave you bad comments
bad reviews.
And honestly I just learned to not not respond and to try not to care about those.
I think that's honestly the best advice I think.
So on you to me there we get a lot of bad reviews in our classes because I know that I can't please
everyone.
Some people like really short five minute lesson.
Some people like 15 minute long lessons and so in the same class people complain about certain different
things.
But you know it's good to like respond.
I don't that's a hard question right now.
I actually have a Teej who goes through my reviews and he'll kind of put an aggregate list of all the
best suggestions together for me.
So it's kind of a barrier between me and the reviews.
But when I started I was I was reading my reviews and I knew that like you know I learned from some
of the things that were legitimate.
But then if it's hard to tell sometimes when people are just like grumpy and trolling.
But I do try to take things with a grain of salt.
You also for me helps Christine to focus on on the value that you are adding to your audience.
So if I have let's say I want you to know for example I have the five stars up to one star reviews the
one reviews I honestly don't read it anymore because every time I keep reading my my one reviews and
try to to help people if my audience at least I see that these people are not people that actually need
help from me.
They are not you might target as they are doing my course I don't know why.
Maybe it's not the right course for them.
So if somebody will give you a suggestion to grow your business to improve your product your services
of course they will give you three star reviews maybe two star reviews you know if it's a valid suggestion.
Also I think I mean it's easy when you start reading the ones that reviews is easy to get down or a
negative comment on YouTube for example you get sad and all that.
So the main My main suggestion what worked for me is I try to focus on all the people that I am reaching.
So I have maybe one to one star reviews one to negative comment on youtube channel and I have like 500
Firestar 500 people that say yes I like these.
Thank you for all the value that you are bringing me to my life.
So I tried to look at that and not that two or three or five people that are not liking my content.
Of course I try to make they did the best to the best content possible or the most honest in the most
honest way.
So I don't get a lot of negative reviews but basically my solution is to just focus on what you are
adding.
Where are you working with your business so you can keep growing you know see where are you going.
What do you want to reach.
How many people you want to reach on your own with your business.
We do message with what you have to the lever and just focus on that and just keep keep working your
voice is amazing.
That's that's online.
People complain a lot of hey there's a wrong there but that's normal that's how online marketing works
you know this sparked.
And I think for me something that I don't think works for everyone.
And some people I think will disagree with this philosophy but I always have high goals but low expectations
and that's for comments to and for growth of of everything I do.
You know I set my sights high and I have these big goals of doing things.
But but there's also a part of me that has low expectations so when you know a YouTube video doesn't
do as well as I thought it would.
I'm not you know bombed all the time.
So I think maybe it's more of just like a realistic look at things because I know that you know people
are going to like things people are going to like things.
But like I said about that video that's gone the most views the past one on passive income sometimes
bad comments are a good thing because there's you know you don't want all bad comments but there's some
people who are just you know haters trolls and they're going to comment and that's going to spark a
dialogue between the other people in the YouTube community and that can sometimes be very beneficial.
Having that sort of dialogue just to grow you know to get more views and engagement in your video so
that's not necessarily a bad thing.
So hopefully that kind of answered your question we had a great.
Another good question that was on the page.
Suresh sorry I didn't know you were here so we'll get to your question right now.
And thanks for posting it on the course.
I asked.
They have a teachable site which is their main website right now.
Do we recommend that they keep the site as a WordPress theme and send new subscribers to teachable or
to keep teachable as their main site with the blog content other content on teachable.
So basically should teach their teachable site be their main web site or should they have a separate
WordPress site.
And sent people to teach for the courses JEGGO you have initial thoughts.
Yes.
I mean it is not there.
Maybe the only way to do it but I would prefer to have my web site separate so I can do I can customize
it.
Assign one can landing pages.
I cannot put up with asking for name or email.
I mean basically that this sign did.
Did your identity you can customize it in a better way.
If you have your own WordPress website I am saying that without having a lot of history to teach or
because I don't know if you can go how well you can customize and teachable but if you want to save
money and you don't have too much content I think you can.
You can use teachable I know we do have you have a blog there.
Right.
Yeah.
So I might be able to answer this better because I actually do both because I have two brands now which
was part of my identity crisis of finding my target audience.
One brand is for online teachers one is for everyone else.
Video creators photographers businesses and for the online course Masters audience.
I have my site online quartermasters dot com.
And that's a teachable Web site.
And I have a blog on there as well.
I will say that it's very limited to limited to what you can do and so for video school online I use
a WordPress theme and I host it with of my courses on on my own site with teachable to.
But I direct people from my wordpress site to the teachable site for the courses.
And like you said there's just a lot more customisation that you can do.
And it's so much cheaper to do with wordpress with teachable I'm looking at the plans right now.
It's you know if you want I don't even know if you get a blog but if you want like all the customization
you can get it's ninety nine dollars a month on teachable well.
And so that's just if you don't have a big audience and you're just starting to grow.
That's really expensive to pay monthly.
And so say one day you're not signing courses and you want to you know pivot and you want to stop selling
courses or maybe you realize you just want to sell courses on you to me now or another platform.
What happens when you've built your entire audience on teachable and you don't have your own Web site
what you're going to have to you know you're going to lose a lot of Osseo if you can't eat.
You shut down your website and restart it somewhere else.
So I would suggest having your own WordPress Web site and then sending people to teachable just for
the courses.
I also look at people like me who really know what they're doing like Pat Flynn and I have done this
for longer than even us.
He has his smart passive income which is his own Web site.
But then his courses are unteachable and it's it's you know it goes to courses dot smart passive income
daikon and that's what I do for video squall line.
And I say all of this though with the last message which I remember Seth Godin came to you to me live
last year and he talked a lot about stop worrying about where you are and what platform you have.
Because the goal is just to grow your audience and to grow your fan base of people who like know and
trust you and they're going to follow you whether you're on youtube be you're on YouTube you're on Facebook
you're on your own Web site you're on teachable.
Ultimately if you're serving your audience and you're building an audience of people that just are absolute
fans of yours they're going to follow you.
Even if you shut down your teachable site and you tell them you know you're moving but at that same
time it's important to grow that email is that you can tell them about that.
And so I think it's easy to do that on your own web site.
What's a great answer for all that mike drop.
I think there's one more question and we're at the top of the hour so if you have any other questions
pop a man.
But there's another question from the announcements page from Jim LA.
I hope I'm pronouncing your last name right.
Jim sounds like he's starting out.
He's 61 years old.
He's brand new to social media.
He's starting a or has an Amazon FBA business.
He's trying to figure out how to capture email addresses to build a list and do a bunch of things he
doesn't know anything else about.
And I think that's where we're probably going to get a number of students who are like that who are
maybe they haven't even started a business or they're just starting out and they are like how the heck
do I even start.
And so I guess I'll answer that question really quickly with kind of like a basic how to step by step
guide.
I think first download the ultimate guide to content marketing in lecture 2 because that's like a good
basis to start.
But I think you have to think about the marketing funnel.
You have to think about how people can become aware of you and that's by putting out great content.
So you decide what type of content are you going to put out videos a podcast a blog or article.
You don't have to do all three of them I would just say or all types that kind of just when you're starting
out.
Pick one of them do it amazingly answer all of the best questions that yours your audience has with
that content.
So just create great content and that's going to be posted on whatever channel you decide to create
that content with so YouTube or your web site as a blog article.
And so you need that content that serving your audience and then ultimately from there you just need
an opt in form where people can sign up for the email list and it's good to have an incentive to sign
up for your email list so that means that a lead magnet.
And so you need to create a piece of content that's a little bit better than the content that you're
already creating that incentivizes people to sign up for e-mail lists and that can be done with a tool
like.
Or you can deliver that to your audience with a tool like MailChimp or convert kit really any email
marketing tool out there.
And that's basically how you start growing your e-mail list.
But it's.
And then you use the tools like social media and paid marketing to pull those levers and to announce
you know get more people aware of you.
But it's really about just figuring out where you're going to create content how you're going to create
content and then making sure people have that ability to sign up for your email list.
And we cover all this in the class so yes.
You know that's a big question to ask and that's why this class is there for you because we have sections
on all of that cost half our Diego any other kind of basic advice for that kind of thing.
You cover all of that.
Yes.
Create your website create.
Start creating content great content and on the Star-Bulletin that.
Basically what Phil said.
Guys we have a lot of control they want them on the course so don't.
I mean some people are overwhelmed.
I receive e-mail saying hey the worst days are like 25 hours.
So you can take the course in order there or you can jump to any specific mobiles.
Let's say we have we cover like all the social media platforms that you to use today you're going to
start with all of that you can choose one.
Let's say you choose YouTube so I will learn all about you.
So you go to YouTube model take the lectures apply it specifically.
Very important is to apply what you learn.
Don't just watch because most people just watch and never apply.
And I was one of them.
Honestly I spend most of my life just learning stuff without taking action.
That's why I I invite and I I tell my students of the action all the time.
So what's that take action.
And after that you can go to the next more let's say OK let's build my website first.
That's my first step.
OK let's go to that Web site multum.
Step by step applying every single strategy and step by step we are going to be.
You're either marketing your complete digital marketing strategy.
Yeah.
Yeah so yeah I know it is overwhelming.
But let us know if you have any questions about how to get started and you know maybe we can look at
your situation specifically and tell you which sections you should focus on.
Just to wrap up answering the questions Adam Pemberton asked if employers will value the certificates
that we receive from you to me.
I think it depends on the employer.
And as you Timmy grows and becomes a more reputable or just known business people might be able to.
I think companies will start to recognize those certificates especially if you can show them that hey
not only do I have the certificate but this is what I did with it.
So if you're able to show them the Web site you built the YouTube channel that you're growing.
And so the certificate itself is great.
And that might help you.
But I think prove the proof of what you're actually learning is even better.
So yeah but we hope this certificate helps.
I know that from other classes of mine people I've had students who've come up to me and said hey I
got a job because the skills I learned in your class so that's about it.
That's like always the best feeling and that's you know our goal is just to help you out.
So we're going to definitely think about doing more office hours over the next few weeks if you thought
this was beneficial.
Please send us a message.
Post in the Q&A section of the course and let us know if you thought it was helpful or comment below.
And if you can please if you thought this is valuable.
Five-Star worth of valuable leave a review for the course.
It's super helpful for us to get those reviews early on.
And you know just because we're transparent with everything these reviews help the course rank higher
just like anything.
You know Facebook likes or YouTube video likes those are things that increase the ranking of a core
or a piece of content.
And so the reviews on you to me Help us rank this course higher.
There's a couple of big digital marketing courses that we're competing with.
We hope ours is better.
And ultimately we want to you know take over that number one spot and we can only do it with great reviews
from students who actually liked the course.
And like we said if there's something that you don't like about the course or there's something we're
missing that makes it not Five-Star star course just let us know and we're going to we're going to do
everything we can to make sure it's a five star course for you wonderful.
We would love to see you review us guys please.
Let's do it.
I mean the course we need your help in order to reach more people on your review helps the course to
grow fuel said on and we can reach more people and help them to grow their business and change their
life with digital marketing which is what we believe.
So please review.
Thanks guys.
Thanks everyone for showing up everyone who was here.
We had Mike at Jenny and was here Dena Suresh.
Christine Abraham everyone else who was watching Adrian was here.
Sonia thanks for all your questions.
Android Deb hack's was here.
Lee was here.
David Philip was here.
So thank you everyone and to everyone who I didn't get.
Oh XRX T.W. Clark everyone.
Thank you so much for being here.
And we look forward to serving you with the Classen in the future.
So Diego.
You guys are an out today and everyone else will see you guys.
OK.
Bye bye.