WEBVTT 00:04.750 --> 00:05.390 Use 00:08.330 --> 00:09.500 up everybody fail. 00:09.500 --> 00:14.140 Here is a few minutes before 10 AM. 00:14.760 --> 00:21.690 We are going to be going live chatting with you guys on YouTube live. 00:21.720 --> 00:28.470 Turn off the sound from my laptop just to make making sure that this is working. 00:28.470 --> 00:32.770 So yeah we're going to get started in a few minutes just wait for Diego to get on. 00:32.850 --> 00:39.720 There are a number of people who were here on the Facebook Live session so thank you for everyone who 00:39.730 --> 00:41.880 joined and are here now. 00:41.880 --> 00:47.770 Now we can kind of do the inside scoop and talk about any of your questions that you have. 00:48.130 --> 00:53.200 So just taking a little little break there so we're just going to wait a few minutes so we'll. 00:53.220 --> 00:55.080 Well we'll get going in just a minute. 00:55.080 --> 00:57.020 I'm just going to check my e-mails. 00:57.090 --> 00:58.640 There's egg already here. 01:00.180 --> 01:05.300 Hey Diego we got we got 13 people hanging out with us for a couple of minutes while we wait for the 01:05.300 --> 01:06.500 top of the hour. 01:06.500 --> 01:07.370 Excellent. 01:07.370 --> 01:08.130 Are we ready. 01:08.150 --> 01:10.210 Yes our live already. 01:11.180 --> 01:13.900 So so cool man. 01:13.890 --> 01:19.390 Well actually I want to ask the viewers so out of all the people who are here right now which ones of 01:19.390 --> 01:25.770 you came straight from the Facebook live that we just did or die diehard fans 01:29.010 --> 01:33.910 say yes say I see why everyone who is a fault gets it easier 01:38.320 --> 01:38.800 man. 01:38.800 --> 01:41.800 So yeah just just hanging out guys. 01:41.800 --> 01:46.040 Well we'll start answering your questions at the top of the hour. 01:46.180 --> 01:47.560 And make it with us. 01:47.710 --> 01:49.180 We just have a great system. 01:49.210 --> 01:55.930 If you didn't participate on the on the last session we just finished an open session with everybody 01:55.930 --> 02:03.020 that is all or or or people from the audience is for you to meet students that we have. 02:03.070 --> 02:05.450 It was great great questions. 02:05.570 --> 02:06.030 Yeah. 02:06.370 --> 02:12.550 We talk about very important points and we can we can now in recession actually answer specific questions 02:12.550 --> 02:18.430 that you may have about the stock markets in how you can start if you are started and if you are a little 02:18.430 --> 02:20.470 more advance what do you do next. 02:20.470 --> 02:22.150 And all that stuff. 02:22.450 --> 02:23.210 Yeah. 02:23.380 --> 02:27.560 And I'm thinking this kind of just like an office hours session. 02:28.000 --> 02:29.830 That's basically what we call it a live Q&A. 02:29.840 --> 02:31.350 But yeah just office hours. 02:31.540 --> 02:36.700 We're actually wondering if we should be doing this throughout the month we'll kind of see how this 02:36.700 --> 02:40.150 one goes if there's a lot of people benefit from it. 02:40.210 --> 02:45.010 You know our goal with this course is to make sure that you're happy that you're getting a lot from 02:45.010 --> 02:45.280 it. 02:45.280 --> 02:46.410 I mean obviously. 02:46.740 --> 02:50.530 Well I hope without a doubt that you're getting your $10 value from it. 02:50.530 --> 02:55.350 With all the content and if you take action I really think you will. 02:55.360 --> 03:03.110 I mean seriously just with a few of the techniques you can grow your business by $10 a share of dollars 03:03.350 --> 03:08.160 but but of course we want to make sure that this is a five star course from everyone. 03:08.200 --> 03:13.090 And that's one of the reasons why we're doing stuff like this always trying to figure out the best way 03:13.120 --> 03:14.550 to serve people so. 03:14.890 --> 03:22.400 So I see that there's Philip here at Jenene is here. 03:23.170 --> 03:25.630 Adam says it's already worth the price. 03:25.630 --> 03:26.310 Nice. 03:26.320 --> 03:28.080 Thank you. 03:28.450 --> 03:29.970 And yeah. 03:30.070 --> 03:31.060 We really appreciate that. 03:31.060 --> 03:34.510 We've also gotten some great feedback for things that we should. 03:34.510 --> 03:35.240 I'd like one. 03:35.260 --> 03:41.740 One idea that was posted in the course was a checklist after every section that goes into a little bit 03:41.740 --> 03:42.310 more depth. 03:42.310 --> 03:47.860 I know we have like the ultimate checklist at the start that kind of goes through a lot of the different 03:47.860 --> 03:48.660 things you can do. 03:48.670 --> 03:52.270 But but I think it would be cool if we had a checklist for every section that can I. 03:52.360 --> 03:54.030 I've been a little bit deeper. 03:54.160 --> 03:59.860 For all the things you should do that was from John Debb I think at Statter suggests that. 03:59.860 --> 04:03.150 So if you have any other ideas please let us know. 04:03.160 --> 04:07.240 So yes so it's top of the hour so we'll get started with that. 04:07.240 --> 04:13.270 Q and A If you can or just post in the live chat on the YouTube page that we can see. 04:13.320 --> 04:18.860 Sorry if I'm like looking over here because that's where the I have my YouTube set up over there. 04:19.400 --> 04:19.800 Yeah. 04:19.870 --> 04:22.760 Let us know where you're coming from. 04:22.780 --> 04:25.290 Let us know how you doing. 04:25.300 --> 04:28.960 And if you have any questions just go ahead and start asking your questions. 04:29.090 --> 04:31.060 Yes I'll answer them. 04:31.060 --> 04:32.920 And I suppose all the comments guys. 04:32.920 --> 04:34.770 What is your expectation of these calls. 04:34.770 --> 04:37.090 I mean what do you want to take out of the course. 04:37.240 --> 04:40.600 If you want for example to create a web site maybe that's your priority. 04:40.600 --> 04:42.300 Just write that down. 04:42.490 --> 04:48.220 Or if you want to grow your business more even more on Facebook or any of social media as well if you 04:48.220 --> 04:54.250 want to start a new podcast and you want to dive deep on the on the podcast model that we have. 04:54.340 --> 04:58.560 So right now the write that down on the comments also so we can see where are you going. 04:58.570 --> 05:02.000 And so we can teach you and help you in the best way possible. 05:02.420 --> 05:03.920 Yeah totally. 05:04.030 --> 05:04.800 Exactly. 05:04.840 --> 05:10.810 I mean that's that's what it's all about these courses is figuring out what the expectations are. 05:10.810 --> 05:13.800 Try to match them and exceeding them. 05:14.230 --> 05:15.500 So what do they feel. 05:15.600 --> 05:17.970 You have something to add or can God. 05:18.160 --> 05:24.390 OK so one big winner waiting for the comments here sometimes takes a 15 30 seconds in order to show 05:24.400 --> 05:25.420 up delayed. 05:25.570 --> 05:30.590 So let me tell you one of the things that I really like on the course. 05:31.990 --> 05:32.360 Yes. 05:32.500 --> 05:35.140 So one of them for companies facing for local business. 05:35.140 --> 05:40.970 So if you have a local business let's say you have a bakery or you have a cleaning service here in South 05:41.020 --> 05:45.920 Florida that we have a lot of banking services so that's why that's always on my mind. 05:46.030 --> 05:47.160 And expensive. 05:47.350 --> 05:53.260 So these guys have late grade these are marketing strategies in order to call attention off their customers. 05:53.560 --> 06:01.360 So for four if you have a local business for example you can run Facebook ads of people are around your 06:01.360 --> 06:02.040 business. 06:02.090 --> 06:07.270 Let's say you have a bakery and you just open and nobody nobody knows of all your bakery because it's 06:07.270 --> 06:07.920 brand new. 06:08.140 --> 06:11.920 So you can create a Facebook at that that target people are. 06:11.920 --> 06:17.260 For example one mile around your be there or five miles around your piece and you can test with that 06:17.650 --> 06:22.750 and run promotions you can say for example look a view there is a new bakery feed on a neighborhood 06:23.000 --> 06:29.800 bring Now the coupon and you will get 50 percent off on your first purchase or if it's bread or whatever. 06:29.980 --> 06:31.350 So I love that. 06:31.510 --> 06:38.260 I love that that specific model and I have clients and friends that are applying this is Fridays and 06:38.260 --> 06:39.910 works very very well. 06:39.910 --> 06:40.270 Why. 06:40.270 --> 06:46.000 Because simply the local business guys they are not investing right now at least here in Florida that 06:46.000 --> 06:48.040 they are investing on the stock market. 06:48.040 --> 06:52.690 So if you have a look at it and invest a little bit you will almost dominate the market. 06:52.690 --> 06:54.890 Of course you need to have a good product and all that. 06:55.080 --> 06:55.490 Yeah. 06:55.510 --> 06:56.320 No I think that's great. 06:56.320 --> 07:03.670 I actually just experienced this because my Or I don't know if they're promoting locally or two it might 07:03.670 --> 07:05.770 just be that people who like their Facebook page. 07:05.770 --> 07:13.930 But I live near my high school and they are doing like a movie night like food truck kind of thing. 07:14.140 --> 07:19.360 Coming up this weekend and I started getting Facebook ads for it and I was thinking well why whether 07:19.360 --> 07:22.060 it's just to alumni like me or to just the local area. 07:22.060 --> 07:25.130 I thought that was that was really cool to do that. 07:25.330 --> 07:30.360 So do you do you cover that in the class how to promote local has. 07:30.490 --> 07:35.120 Yes we have a specific model about Facebook ads for local business. 07:35.680 --> 07:40.990 So if you I mean if you don't have a Facebook page or you don't have any assets on Facebook right now 07:41.320 --> 07:46.360 we still have that on them on their course like step by step how to optimize your Facebook page are 07:46.360 --> 07:47.810 created from scratch. 07:47.980 --> 07:54.500 And the next step will be to go to their Facebook at 4:00 local business and light sex drive. 07:54.580 --> 07:55.260 Shared there. 07:55.270 --> 08:00.190 And by doing that you will be able to reach people I mean let people know before. 08:00.250 --> 08:06.400 I mean I love that feel because before Facebook man code you promote your bakery you just open a bakery. 08:06.400 --> 08:07.240 How do you promote it. 08:07.320 --> 08:15.510 You go to the newspaper and you pay a lot of money to shows everybody that is not your target audience. 08:15.510 --> 08:18.400 Maybe people don't are not interested in your business. 08:18.400 --> 08:24.820 But right now you can pay five ten fifteen dollars and reach people that are exactly the people that 08:24.820 --> 08:27.810 will buy your product so that's I think that's amazing. 08:27.850 --> 08:28.990 That's genius. 08:29.110 --> 08:30.370 Yes. 08:30.670 --> 08:32.350 I mean the classes so much great stuff. 08:32.350 --> 08:36.520 I think actually there were a couple of questions that people had posted to the announcements that we 08:36.520 --> 08:37.460 can get to in a minute. 08:37.480 --> 08:44.200 But what I wanted to do was just kind of just and I know I did this kind of in the first lesson and 08:44.200 --> 08:49.210 the first section but kind of lay the groundwork for the court for the course just so people can have 08:49.210 --> 08:53.130 the most success with it because I know people are coming from all over the place. 08:53.200 --> 08:59.560 I'm seeing in the comments people you know are just starting out on YouTube looking to grow some people 08:59.770 --> 09:04.500 you know haven't even started a business yet and they're looking to grow. 09:04.570 --> 09:09.200 People are looking for Facebook's content marketing stuff. 09:09.400 --> 09:10.180 So. 09:10.180 --> 09:16.510 So honestly we did build this class kind of with the idea that it's going to be a bunch of mini courses 09:16.510 --> 09:21.430 in one on every topic related to digital marketing that you could imagine. 09:21.430 --> 09:27.070 So you could kind of jump around and even still there's some other topics that we haven't covered yet 09:27.430 --> 09:29.440 that we're getting ideas about. 09:29.440 --> 09:38.410 But the first few sections I think are really important if you haven't gone through it yet and especially 09:38.410 --> 09:42.240 that second section about defining your business and your target audience. 09:42.430 --> 09:46.630 If you don't know your target audience you don't know who to promote to you don't know what type of 09:46.630 --> 09:48.310 content to create. 09:48.310 --> 09:51.760 You don't know how to say when you're writing your emails. 09:51.790 --> 09:56.920 And so I think that's so important and it's something that even I didn't do for a long time when I started 09:56.920 --> 09:57.810 my business. 09:57.940 --> 10:05.240 And even still I'm updating it and I think that's important to like as you grow and you grow every year 10:05.240 --> 10:12.130 or twice a year start do rethink your mission statement rethink your target audience that you're staying 10:12.130 --> 10:17.200 up to date because you never know if your business is serving an audience that you didn't think it was 10:17.200 --> 10:21.550 serving and maybe you need to pivot you know to the audience or whatever. 10:21.640 --> 10:24.410 But what I love about this section. 10:24.610 --> 10:27.960 Not to toot my own horn but I really think it's beneficial. 10:27.960 --> 10:36.420 It's got the workshy that you download that like your five it's got a few case studies and it really 10:36.420 --> 10:39.830 walks through some actual activities. 10:39.930 --> 10:45.570 It's not just the lecturers telling you you know it's just you won't have success if you just watch 10:45.570 --> 10:46.560 the videos. 10:46.710 --> 10:49.740 You have to act or take action. 10:49.740 --> 10:54.250 Download that sheet print it out if you can and fill it out. 10:54.330 --> 11:01.020 Because honestly if you do that you're going to it's just going to make you feel better about your own 11:01.020 --> 11:02.680 brand in your own business. 11:02.700 --> 11:06.190 And that's really what I hope you get from that section. 11:06.190 --> 11:09.180 So that section is so important. 11:09.310 --> 11:13.420 And then like the following sections It just depends on where you're at. 11:13.420 --> 11:15.780 Like the section 3 brand identity. 11:15.790 --> 11:18.570 This is just kind of a basic overview. 11:18.580 --> 11:23.950 But also like I teach you can vote in Photoshop if you're not if you don't know how to use either of 11:23.950 --> 11:27.210 those tools to create graphics. 11:27.250 --> 11:30.700 And having like a saw brand identity is important. 11:30.700 --> 11:35.250 So picking some colors picking fonts that you use coming up with a logo. 11:35.260 --> 11:36.910 Those are important things. 11:36.910 --> 11:42.650 Section 4 is about all about Web sites and it's in the beginning it's geared towards just having a Web 11:42.650 --> 11:42.990 site. 11:43.000 --> 11:47.820 But then we include a ton of lessons from my course on wordpress. 11:47.920 --> 11:55.180 So I like using WordPress I think it's the most flexible platform it's really cheap to get started. 11:55.240 --> 12:00.550 Yes it does cost money but I think sometimes investing just it's like $5 a month or something if you 12:00.550 --> 12:06.760 host with blue host it kind of kicks you in the butt to actually get to work and do stuff. 12:06.790 --> 12:08.940 So that section is good to get started. 12:08.950 --> 12:12.570 But of course if you already have a Web site you don't necessarily need that. 12:12.640 --> 12:15.900 The email marketing section I will be honest. 12:15.910 --> 12:18.760 It's a great section but I think we can add a lot more to it. 12:18.760 --> 12:25.090 What I want to do is add a lot more case studies because it was you through how to do everything. 12:25.270 --> 12:31.060 But I think throughout the next few months what I'm going to do is add a bunch more content like here 12:31.060 --> 12:34.350 are actual templates for emails that you should send out. 12:34.360 --> 12:36.330 Here is a sequence template. 12:36.330 --> 12:41.520 Here is a template for your sales pitch that worked for me and you know you can tailor to your own audience 12:41.520 --> 12:45.550 so that's one that we're going to definitely improve. 12:45.970 --> 12:51.010 I could keep going by but other than that there's just you know a lot on the content marketing side 12:51.010 --> 12:53.230 later on there's all the social media. 12:53.230 --> 12:55.030 And then of course the paid ads. 12:55.090 --> 12:57.050 So there's just so much content. 12:57.060 --> 13:04.360 But I guess also guys if you are taking the course on you find that something can be improved or something 13:04.360 --> 13:09.220 is missing or we can at some Borton elector's let us know when the Q&A session. 13:09.220 --> 13:14.080 You know we got here we read all the questions and we replied to all the questions. 13:14.080 --> 13:19.870 Sometimes feel replay and US replay so we would love you guys so we want to too great our relationship 13:19.870 --> 13:22.360 with you we want to help you to get real results. 13:22.360 --> 13:23.170 That's the goal here. 13:23.170 --> 13:29.320 I mean it's not just I always said to my students they go to my courses are not just to create content 13:29.320 --> 13:31.870 for you to watch and learn strategies. 13:31.870 --> 13:35.140 The goal is for you to take action because if we don't take action. 13:35.260 --> 13:40.420 And that's why what is so important what you feel about the first mobile if we don't take action we 13:40.420 --> 13:42.330 are not getting the resources we do. 13:42.430 --> 13:45.520 You know the resource won't happen if we don't act. 13:45.530 --> 13:51.310 So because he's very hands on if you find something that he's missing something that can be proven M.S. 13:51.670 --> 13:58.030 let us know and we can immediately I mean as soon as possible create modified create more content for 13:58.030 --> 13:58.930 you. 13:59.110 --> 14:03.820 And then the last kind of thing before we just jump into questions is because of that you know our goal 14:03.820 --> 14:08.860 is that this is a five star course for you but we don't know that if you don't review and especially 14:08.860 --> 14:14.050 because it's so important when we launch a course to get those initial reviews on I know you guys are 14:14.050 --> 14:19.110 just kind of starting out but if you go through some sections and you think it's a great course already. 14:19.180 --> 14:25.150 I know you to me is going to prompt you to leave or review but please if you can leave a review and 14:25.150 --> 14:30.520 if there's anything that we need to do to make it a five star course for you even if you think it's 14:30.520 --> 14:34.210 a four point five star course for you just let us know. 14:34.270 --> 14:39.760 Sometimes it's like things like oh like the volume is a little different between Phil and Diego which 14:39.760 --> 14:41.550 I know it is a little bit. 14:41.740 --> 14:45.700 And that's something that like if I have time I'm going to go back and re-export my videos to make sure 14:45.700 --> 14:46.810 the volume is the same. 14:46.900 --> 14:50.800 Or like there's like one video where you know the lips are out of sync or something. 14:50.800 --> 14:54.710 And people leave a three star review and I'm like just tell me that. 14:54.760 --> 14:57.340 And I'll change it. 14:57.530 --> 15:02.710 So if there's anything that's like little or something like that that we can easily change in your. 15:02.800 --> 15:06.610 You think you know I'm going to give it a four star review instead of a five star review just let us 15:06.610 --> 15:08.620 know beforehand. 15:10.330 --> 15:13.000 So anyways we appreciate all you for being here. 15:13.000 --> 15:15.750 So we'll get to your questions for everyone live here. 15:15.760 --> 15:21.220 We'll get to the questions for people who at ask them before at the end who aren't live here with us 15:21.250 --> 15:27.630 but I guess is the first kind of question I see. 15:27.870 --> 15:30.460 Or maybe just looking for advice is genuine. 15:30.480 --> 15:36.710 Ice says I have just started a YouTube channel and I want to see if I can do something to market it. 15:36.720 --> 15:42.020 I have a handful of subscribers and want to grow. 15:42.330 --> 15:47.930 So let's just kind of lay the groundwork because I think that's a good sort of starting point for a 15:47.930 --> 15:53.540 lot of people whether you're on YouTube or not what what would you do Jenny and if you want to post 15:53.600 --> 15:59.540 the link to your YouTube channel that would be great to kind of see where you're at right now. 16:00.930 --> 16:04.800 Obviously you want to just keep creating great content. 16:05.190 --> 16:13.040 If you don't have money to pay for boosting your youtube videos or doing youtube ads it will take a 16:13.040 --> 16:21.060 while to actually see a lot of success on YouTube and that's just you know the stick with the attitude 16:21.060 --> 16:27.720 that I think Diego and I both have is that as important to have because for for the content marketing 16:27.720 --> 16:33.480 side of things for blogging and for YouTube for podcasting if you're just starting out it's going to 16:33.480 --> 16:34.150 take a while. 16:34.170 --> 16:37.210 But if you stick with it you're going to have success. 16:37.410 --> 16:40.650 And so stick with posting regularly. 16:40.950 --> 16:46.290 Play around look at your analytics to see which videos get the most interaction which ones get the most 16:46.290 --> 16:46.740 views. 16:46.890 --> 16:53.320 Make more content like that partner with other YouTube words to create videos. 16:53.460 --> 16:58.830 And when I say partner with other people I mean actually do it because we all know like this stuff is 16:58.830 --> 17:01.200 going to help but just do it. 17:01.200 --> 17:02.850 Just reach out to people. 17:02.890 --> 17:07.140 I walk through and let me see in lecture. 17:07.140 --> 17:09.400 One of the lectures in the YouTube section. 17:09.570 --> 17:16.050 I actually show you how to find people who have subscribed you who have the most subscribers themselves. 17:16.350 --> 17:22.950 And that's a great person to reach out to and see if they want to partner because they already have 17:22.950 --> 17:24.100 an audience of yours. 17:24.300 --> 17:29.130 I use that and I see people will have like hundreds of thousands of subscribers and subscribe to me 17:29.160 --> 17:30.440 which is always amazing. 17:30.600 --> 17:34.100 And so those are the people that I reach out to and partner with. 17:34.180 --> 17:45.360 It's I think it's in lecture 90 or it's one of those ones around 90 in the YouTube section in terms 17:45.360 --> 17:50.130 of boosting using YouTube ads to grow your channel. 17:50.130 --> 17:56.190 Diego Do you ever advice on what the best way to do that is a completely new YouTube channel would be 17:57.590 --> 18:03.820 the first suggestion before getting us feel we're saying is to create content on your channel otherwise 18:03.920 --> 18:07.880 you'll create the ad people will subscribe to your channel they will go there. 18:08.240 --> 18:10.460 I mean you'll have one or two videos maybe. 18:10.460 --> 18:14.930 So it's good to have a good number of videos initially adding value to your outings. 18:14.990 --> 18:20.160 And also I see there are a lot of intrepid meets these Park guys. 18:20.180 --> 18:22.780 Is there the channel. 18:22.820 --> 18:26.450 What's the name the channel landing the child page. 18:26.450 --> 18:29.340 What is Uria trailer and all that. 18:29.810 --> 18:35.030 We need to optimize that as a CPC for what you need to create with your brand identity. 18:35.030 --> 18:38.870 We have a complete model about our brand identity. 18:38.870 --> 18:45.090 So put the great images out there create a trailer specifically for people that are on your channel. 18:45.140 --> 18:52.060 Usually people use a trailer as the US their last video that they uploaded. 18:52.400 --> 18:58.190 Thats fine too but it is very few have I mean optimize it all the way from the top to the bottom. 18:58.190 --> 19:03.050 I mean people get there and people say wow this is great let me subscribe you know because if they get 19:03.050 --> 19:05.020 they get there and looks like them. 19:05.370 --> 19:08.880 Ok not thumbnails not trailer. 19:08.930 --> 19:15.350 I don't know they have told us that the goal of YouTube is to get people to subscribe to your channel 19:15.350 --> 19:20.520 kind of like with your website the ultimate goal is to get people on your email list. 19:20.570 --> 19:23.150 So with YouTube its all about that subscription. 19:23.150 --> 19:30.980 So the reason and the reason why people subscribe is because they want more content. 19:31.130 --> 19:36.380 And so that's why you have to be consistent and thats why you have to show your consistent with your 19:36.650 --> 19:37.510 channel design. 19:37.520 --> 19:46.240 So you know for me on my channel trailer or the channel page header image it says new videos weekly. 19:46.520 --> 19:52.400 I see people if they have a very specific schedule theyll say new videos on Mondays and Thursdays or 19:52.400 --> 19:58.850 whatever and that gives the person the reason to subscribe and as you know growing subscribers is so 19:58.850 --> 20:04.730 important because when you release a new video those people see it when they go to YouTube its on their 20:04.730 --> 20:13.180 home page and that gives the automatic boost to the video which helps it you know rank higher for for 20:13.310 --> 20:19.210 people who are searching for on Google or for it for it showing up in the suggestive videos. 20:19.280 --> 20:26.380 And so thats why getting subscribers is so important about the ads that you asked me feel genuine. 20:27.960 --> 20:31.980 You need to Trif youtube ads guys because this is easy to do. 20:32.010 --> 20:35.470 We have a model here on the on the court to step by step. 20:35.670 --> 20:38.810 It's easy to do is not spend save. 20:39.310 --> 20:43.800 And he said Greenway I mean just try to see how performs for you for your business. 20:43.830 --> 20:49.270 And the main things that you need to have a goal you need to know what you want to get with the day 20:49.300 --> 20:50.350 you took out. 20:50.370 --> 20:55.020 So one option is to drive people to your landing page so they watch your video you offer something to 20:55.020 --> 20:55.310 them. 20:55.350 --> 21:02.430 I mean information videos PTF Eble the product you have to offer and they go to your landing page you 21:02.430 --> 21:03.530 collect their name and email. 21:03.540 --> 21:09.870 They are not your subscribers yet but you have the right thing permission which is more most important 21:09.870 --> 21:13.810 because you can email them later asking for a subscription on YouTube. 21:14.010 --> 21:18.210 Thats one option the other option is to promote other video so if you have a specific media you want 21:18.210 --> 21:24.960 to promote you can create a new ad pointing to that video so you will get a lot of views on a lot lot 21:24.960 --> 21:27.370 of traffic on that. 21:27.510 --> 21:29.930 Or you can drive to your online store. 21:29.940 --> 21:31.830 There is no limits of the things that you can do. 21:31.840 --> 21:40.090 But the main thing here is I mean there isnt a recipe again like Facebook but you can try short obedience. 21:40.140 --> 21:44.130 I mean you got some people who like an hour video and 20 minute videos. 21:44.160 --> 21:46.240 That works too if you want to. 21:46.570 --> 21:52.830 Many of you bored the many of you out of my case for example if I teach courses online I can put aside 21:52.830 --> 21:54.080 YouTube at one. 21:54.100 --> 21:59.070 A preview of one of my courses for example thats an option now where preview or something like that 21:59.080 --> 22:06.690 so when they click on their on building they will be forward or they use the landing page or to my landing 22:06.690 --> 22:08.440 page where I get their information. 22:08.550 --> 22:14.050 So they are few and I mean the main thing is as Phil said to be very consistent on you to right. 22:14.130 --> 22:16.880 I mean consistency Yeah. 22:17.040 --> 22:23.650 And I think I found your channel genuine if it's this one you said its about board games. 22:23.700 --> 22:26.120 I think the last video you posted is chopsticks. 22:26.130 --> 22:26.910 The game. 22:26.910 --> 22:34.740 I mean boardgames have such a diehard group of fans that I could really imagine your channel blowing 22:34.740 --> 22:43.230 up for that base and there's a lot of stuff that I think you can do that will be beneficial for people 22:43.230 --> 22:48.590 who are searching for how to play a certain game strategy for a certain game. 22:48.780 --> 22:54.600 You know I play a lot of board games so I can imagine myself searching for you know tips for specific 22:54.780 --> 22:56.080 games. 22:56.610 --> 23:05.280 I think updating some of your titles will be good because they're not that keyword friendly. 23:05.290 --> 23:12.090 I mean like they might have like the board game title in it but if I would make more videos that are 23:12.100 --> 23:18.760 like specific like to Tauriel or how to play or strategy and including those like words in the title. 23:19.120 --> 23:20.550 And also you could use them. 23:20.590 --> 23:25.810 They they of course the unofficial site theme. 23:25.870 --> 23:26.340 I don't know. 23:26.350 --> 23:28.410 I'm not sure if the Beatles are still available. 23:28.510 --> 23:34.000 But now they changed it to just the cards and then the screen and screen. 23:34.020 --> 23:34.580 Yes. 23:34.660 --> 23:41.020 And then he said to go to Buddy probably you guys know you can search Google to too buddy. 23:41.110 --> 23:44.890 Somebody's got going I think he said the Web site and they are on there. 23:45.010 --> 23:46.180 It's a great tool. 23:46.220 --> 23:50.350 You'll have the pro version all right feel you can update the screens. 23:50.470 --> 23:51.820 We'll let you know. 23:52.090 --> 23:52.410 Yeah. 23:52.420 --> 23:53.050 To Buddy. 23:53.050 --> 23:55.300 Actually that's something I didn't mention in the section. 23:55.300 --> 23:59.940 I need to add a lecture to Buddy because yeah you can balk at things. 24:00.040 --> 24:03.700 So say you want to add a card that promotes your latest product. 24:03.700 --> 24:08.660 You can just add it to all of your videos at one time rather than going to each video. 24:08.670 --> 24:10.310 It's an amazing tool. 24:10.370 --> 24:11.720 So yeah. 24:11.830 --> 24:16.670 And if you have any more specific questions we can get to that but we'll get to another question. 24:16.720 --> 24:23.920 One was actually about the costs from Justin about this course 25 hour course for $10 is pretty crazy 24:23.920 --> 24:24.970 on your end. 24:24.970 --> 24:26.610 Is that the current state of the market. 24:26.620 --> 24:33.680 Or is that $10 What's the reality of selling a 97 dollar course without a huge list. 24:33.810 --> 24:36.760 It's definitely the state of the utility market. 24:36.930 --> 24:39.770 Ten to 15 million courses for people. 24:39.810 --> 24:41.990 I mean obviously you bought the course on you to me. 24:42.000 --> 24:47.880 And so you know that as instructors were sending out coupons all the time you to me is discounting all 24:47.880 --> 24:53.790 the time and that's just where you to me is I think there is definitely a place for those higher priced 24:53.790 --> 24:57.090 courses $97 is $1000. 24:57.360 --> 25:04.710 But those take a lot more work and you have to be more specific to who you are promoting to with those 25:04.710 --> 25:05.380 courses. 25:05.490 --> 25:07.680 So you don't necessarily need a huge list. 25:07.680 --> 25:15.660 I think even if you have a list of 10 to 100 people if they're diehard fans and it's very specific to 25:16.110 --> 25:21.880 that target market that you're creating of course for I think you can create that larger course. 25:21.990 --> 25:28.530 But another thing is like the style of the course you know I think what we're doing today and with this 25:28.530 --> 25:31.890 course is actually worth more than $10. 25:31.890 --> 25:37.320 This is the kind of stuff that you would want to do with the $97 course you'd want to have office hours 25:37.320 --> 25:41.550 you'd want to make sure that there's activities there's downloadable resources. 25:41.730 --> 25:47.550 But I think with the more expensive courses what you're going for is you're really selling the benefit 25:47.580 --> 25:54.870 and helping the student walk through and get the benefit rather than a $10 course that is for most people 25:55.560 --> 26:02.130 and not what we're doing now but is just here's the video content you do it yourself and a lot of instructors 26:02.160 --> 26:02.930 Anyuta me. 26:02.970 --> 26:05.190 Don't ask answer questions. 26:05.190 --> 26:07.960 They don't pay attention to the course after it's live. 26:07.990 --> 26:10.650 But I don't know are just crazy. 26:10.650 --> 26:11.650 And we like doing that. 26:11.760 --> 26:18.390 But but I think a lot of instructors see the $10 price as well. 26:18.390 --> 26:19.770 It's just like selling an e-book. 26:19.770 --> 26:26.610 You know they shouldn't get my time because they only spent $10 or $15. 26:26.610 --> 26:29.880 So I'm just going to give them the content and they'll deal with it themselves. 26:29.880 --> 26:32.990 But but I think there's definitely a place. 26:33.050 --> 26:37.130 So if you're asking if it's possible it's definitely possible people are doing it all the time. 26:37.400 --> 26:39.290 But it does take a lot of work. 26:39.290 --> 26:45.170 One thing that really bothers me is when these people who sell those higher price online courses say 26:45.500 --> 26:53.830 well it takes just as much work to sell you know to ten people no matter what it takes the same amount 26:53.830 --> 27:01.450 of work to sell a course to 10 people whether it's $10 or 500 dollars and that's just not true. 27:01.540 --> 27:08.620 And I know that because of my own experience I used to have all of my courses on my own site priced 27:08.620 --> 27:14.510 at like the list price that it was on to me like $200 or $100 and no one bought them. 27:14.590 --> 27:21.730 But as soon as I dropped the price to actually match what the value was on you to me like $10000 people 27:21.730 --> 27:22.890 buy them organically. 27:22.890 --> 27:24.990 And I don't have to do any work for that anymore. 27:25.000 --> 27:26.530 I just have to serve that afterwards. 27:26.530 --> 27:32.750 But the the actual work getting that sale is so much less than trying to sell a course for five hundred 27:32.820 --> 27:33.610 dollars. 27:33.610 --> 27:36.490 So don't listen to people who say that. 27:37.240 --> 27:39.220 So yeah that's my I about that. 27:39.220 --> 27:44.000 Sorry for the rant. 27:45.790 --> 27:50.400 OK let's go to the next question which was a really good one from Sonia. 27:50.410 --> 27:57.780 Any specific advice for a launch campaign for a new business versus marketing for an established business. 27:57.950 --> 27:59.110 Oh that's a really good question. 27:59.110 --> 27:59.940 I'm going to have to. 28:00.060 --> 28:01.180 Let me think about that. 28:01.210 --> 28:09.370 But Diego do you have any initial thoughts so let's see specific via competing for a brand new business 28:10.150 --> 28:12.400 versus an established business. 28:12.400 --> 28:14.750 Well if you have an established business. 28:14.780 --> 28:16.690 It's a difficult question and a great question. 28:16.870 --> 28:19.180 Thank you for sending that. 28:19.630 --> 28:26.290 I think that the stablish business you already have a now audience that knows you that knows your product 28:26.290 --> 28:30.260 knows you it's central and you have a trustful relationship with that. 28:30.340 --> 28:31.480 So that's powerful. 28:31.720 --> 28:34.020 So is my opinion maybe wrong. 28:34.030 --> 28:34.830 What do you think. 28:34.930 --> 28:43.150 My opinion based stablish business for the business is easier to to to do or launch because you already 28:43.150 --> 28:46.460 have the least which is the most important asset when you're hung up. 28:46.540 --> 28:51.480 Of course of course you need to have quality content but we assume that you already have data on that 28:51.490 --> 28:53.340 you have a great probabl great services. 28:53.410 --> 28:58.600 So if you have that you have your client base your are your audience you just e-mail them because you 28:58.600 --> 29:03.100 are rarely in contact with them and offered their solution for their pain point. 29:03.130 --> 29:08.140 If you have a brand new business you need to use a little bit more difficult you need to create an audience 29:08.140 --> 29:11.890 for years so that that's what I always think about. 29:12.040 --> 29:18.820 If you are starting from scratch first before you start creating products and all that you need to start 29:18.910 --> 29:20.100 you need to know your audience. 29:20.110 --> 29:24.160 That's why it's important to get to all through that first model of the course. 29:24.170 --> 29:28.420 And also you need to start creating building that out is great in that email. 29:28.450 --> 29:34.780 So you have something somebody to sell to you know you can do Facebook that's you can do any social 29:34.780 --> 29:37.230 media arts in order to build that audience. 29:37.240 --> 29:40.350 Facebook have an option which is the lead. 29:40.510 --> 29:46.300 So basically you create an ad where they click on that on the time line and they enter their name and 29:46.330 --> 29:48.560 Emo wishing for something for free so you're going to eat. 29:48.600 --> 29:50.690 You don't even need a landing page. 29:50.740 --> 29:52.120 You can do it straight on Facebook. 29:52.120 --> 29:53.420 That's one way to do it. 29:53.470 --> 29:58.230 To start creating this group of people that will buy your products or services. 29:58.450 --> 29:58.890 Yeah. 29:58.960 --> 30:05.950 I mean I think that's I know people maybe that's not the best at not what you want to hear that you 30:05.950 --> 30:10.380 know I'd be great to be able to just launch a business without an audience. 30:10.390 --> 30:11.490 And how do you do that. 30:11.620 --> 30:13.580 But there's no secret to doing that. 30:13.600 --> 30:19.240 I think it's different if it's an online business or if it's an in-person business obviously like an 30:19.240 --> 30:24.190 in-person business you know there's a new restaurant that opened up down the street. 30:24.190 --> 30:25.420 They did a lot of great things. 30:25.420 --> 30:27.300 They came on social media. 30:27.370 --> 30:32.260 Not only Facebook but like next door which is like social media for your neighborhood. 30:32.260 --> 30:34.000 They came on those social media platforms. 30:34.000 --> 30:37.210 They were asking people what they wanted for a restaurant. 30:37.210 --> 30:40.510 They were getting involved before they even opened. 30:40.570 --> 30:46.960 And so that was like something that that they did and they build up that buzz before they launched and 30:46.960 --> 30:50.550 so that buzz is what you're looking for. 30:50.890 --> 30:58.420 But if it's an online business who's who's going to give that buzz it's either you if you have the audience 30:59.420 --> 31:03.200 or if you don't have an audience you're going to be you know shouting to the world that you're starting 31:03.200 --> 31:05.420 this business but who's actually going to be listening. 31:05.630 --> 31:09.410 And that's you know that's why we say you need to grow the audience first. 31:09.400 --> 31:15.680 And it's like with any product that you saw online whether it's an online course if you're doing a coaching 31:15.680 --> 31:21.980 program if you're selling books if you're selling anything any type of service online it's actually 31:21.980 --> 31:24.460 more important to grow the business. 31:24.470 --> 31:33.080 The audience first and the way we do that is through giving value and through content marketing like 31:33.740 --> 31:36.300 blog articles and YouTube videos. 31:36.560 --> 31:43.280 And being present on YouTube on faith on social media you know the thing that we always tell people 31:43.280 --> 31:49.630 is once you figure out who your target audience is figure out where they are on online. 31:49.630 --> 31:55.730 So are they on Twitter or are they on Instagram or are they on specific forums and interact with them. 31:55.730 --> 32:01.970 And you know I always hear that and we always tell people to do that but most people don't actually 32:01.970 --> 32:06.590 take action and what they do is they create a product and then as soon as they create that product they 32:06.590 --> 32:12.530 go on that I'm going to pick on Jenny and I know you don't do this or maybe you do this but they go 32:12.530 --> 32:16.970 on the board game forum and they say Hey everybody I'm brand new here or you don't say you're brand 32:16.970 --> 32:22.380 new here but you just say everyone I have this great chorus on how to learn. 32:22.550 --> 32:32.810 Monopoly the best strategies for for beating your kid sister at Monopoly and the people on the forum. 32:32.810 --> 32:39.880 They're not going to listen to you unless you've been on that forum for for months building your your 32:40.030 --> 32:43.370 reputation and actually interacting with your audience. 32:43.430 --> 32:45.360 And I know this works. 32:45.380 --> 32:51.600 I just interviewed another person on my online course NASA's podcast and that was his whole strategy. 32:51.650 --> 32:59.630 He just went on forums he teaches computer development stuff and he was just always interacting always 32:59.840 --> 33:03.220 helping question answering questions he never had a product to sell. 33:03.230 --> 33:08.180 But he became known in this community of developers. 33:08.330 --> 33:14.900 And so once he did have that company and he launched his business once he said oh here's my product. 33:14.900 --> 33:16.700 People listen and people bought it. 33:16.820 --> 33:24.390 And so that but he spent some time actually you know building that audience and that reputation online. 33:24.490 --> 33:28.960 So so Sonia I guess. 33:29.000 --> 33:30.800 Yes it is an online business so. 33:31.060 --> 33:38.720 So I think the key is to have a long term perspective and once you do that you realize that you have 33:38.720 --> 33:44.810 to grow your audience first you're going to have a lot more success when you do have the audience anyways. 33:44.960 --> 33:49.640 You're going to have to you're going to have to grow audience either now or after you launch a product. 33:49.640 --> 33:56.870 And so might as well grow your audience build that trust first get people who love you and are fans 33:56.870 --> 34:01.950 of you first and then try to launch your product. 34:02.140 --> 34:04.600 And initially guys it looks difficult. 34:04.610 --> 34:10.240 I mean I remember I was listening to Pat Flynn like four years ago and he said Oh you need to be allowed 34:10.260 --> 34:17.230 is first you know and all that in the beginning is difficult but my suggestion is to keep doing it. 34:17.240 --> 34:19.100 It will work for you. 34:19.130 --> 34:24.650 You know you need to be consistent keep creating content create the phrase Magro create a Facebook page 34:24.660 --> 34:27.750 a YouTube channel put great content there. 34:27.830 --> 34:32.700 I mean ask people to subscribe to your channel collect the emails from the people. 34:32.720 --> 34:37.870 I mean if you have a hundred people you have a hundred people that say yes I want to receive these e-mails 34:37.880 --> 34:42.350 these videos from Sonya and really you me for me to get my e-mail. 34:42.410 --> 34:49.310 So it's powerful I mean people say oh how do I a collect at house and 2000 people on the email list 34:49.310 --> 34:50.120 is difficult. 34:50.330 --> 34:55.670 I mean if you have 20 people you already have 20 human beings that say that they want to hear about 34:55.700 --> 34:56.110 you. 34:56.150 --> 35:01.580 So that's powerful and that needs to be an exploration to start growing your hours. 35:01.590 --> 35:07.550 And when the same thing that you took on Facebook when you on the e-mail list when you are growing there 35:07.550 --> 35:11.080 is a point when the audience and you keep creating content. 35:11.180 --> 35:17.240 There is a point where the audience grow like automatically let's say they start joining from different 35:17.240 --> 35:21.860 sources that you don't know maybe from Google or something in the beginning is a little bit more difficult 35:21.860 --> 35:25.630 but we need to put the work guides that that's the secret. 35:25.850 --> 35:32.060 Yeah I mean it is it is the secret and if you guys downloaded the ultimate guide to content marketing 35:32.060 --> 35:39.380 that is in I think in lecture to the 25 page eBook data that I added to the course one or section is 35:39.530 --> 35:40.010 this. 35:40.010 --> 35:43.890 Stick with that attitude and I talk about it. 35:43.960 --> 35:47.710 It's so I mean it's just totally apparent and Diego knows it. 35:47.720 --> 35:55.190 Like I know a lot of people who just gave up and they're wondering why you know it didn't work. 35:55.370 --> 35:58.630 And it's just because they didn't given enough time. 35:58.790 --> 36:04.700 I honestly believe you know I look at everyone who I know who's successful and most of them didn't have 36:04.700 --> 36:07.900 a lot of success in the beginning it was just that they stuck with it. 36:08.120 --> 36:12.990 And so know that it's going to take a little bit of time you know. 36:13.180 --> 36:20.120 I think our marketing class the goal is to expedite the process for you guys you know learn from our 36:20.120 --> 36:22.390 mistakes Learn the best strategies. 36:22.580 --> 36:30.080 But it still isn't going to be like overnight success unless you're in this like you you you go viral 36:30.230 --> 36:33.550 but there's no secret to going viral is just matching. 36:33.560 --> 36:42.230 You know something some topic that's hot with you know some piece of content or product that you know 36:42.260 --> 36:45.950 catches people's attention but there's not really a secret to that and I don't think that should be 36:45.950 --> 36:51.610 people's goals to go viral because viral this fades too. 36:51.620 --> 36:58.340 So you might be viral today but tomorrow you're going to you know be a nobody and back to Diego's last 36:58.340 --> 37:00.710 point about the e-mail as even if you have 20 people. 37:00.710 --> 37:08.660 Like I said before I'd rather have 20 people who are specific to my target audience than 1000 people 37:08.660 --> 37:11.440 who don't open my e-mails suddenly. 37:11.750 --> 37:17.900 And so you can you can quickly grow an e-mail list you can give away do giveaways and contests where 37:17.900 --> 37:22.290 you're you know giving away iPads and stuff to grow your e-mail list. 37:22.310 --> 37:25.040 But that audience is going to be specific. 37:25.040 --> 37:28.650 So I don't suggest that kind of marketing myself. 37:30.090 --> 37:33.630 Let's see if we've got a couple of more questions that popped up. 37:34.230 --> 37:40.410 Daystar inspections not sure what your name is but welcome says I have an e-mail list of approximately 37:40.480 --> 37:48.070 2500 past clients which is huge because this is that retention part of the marketing funnel. 37:48.420 --> 37:51.060 And what is the best way to introduce them to my YouTube channel. 37:51.060 --> 37:54.700 Also how many videos should I create and post before I announce my TNA. 37:54.720 --> 38:01.950 OK that's a great question and I think you're already smart to be thinking about what types of video 38:01.950 --> 38:05.300 and how how many should you post before you actually launch. 38:05.320 --> 38:09.870 I think you have to think about what's going to be most beneficial to the audience so I don't know exactly 38:09.870 --> 38:18.240 what you do but I would just create I would create I don't know if there's a specific number but I want 38:18.240 --> 38:25.860 my channel to look like pretty healthy like I would say maybe like 10 videos or so. 38:26.270 --> 38:35.150 Five to 10 videos solid videos that answer all the questions that your clients might have that are super 38:35.150 --> 38:36.210 beneficial to them. 38:36.290 --> 38:38.720 Put together that channel trailer. 38:38.900 --> 38:40.950 Have a nice design for your channel. 38:41.180 --> 38:47.420 And when you announced it to them which you can do just with an e-mail or something like that make sure 38:47.420 --> 38:50.420 that you let them know that. 38:50.540 --> 38:56.000 Ask them to subscribe and let them know how often you'll be posting in the future to give them that 38:56.000 --> 38:57.660 reason to subscribe. 38:58.520 --> 39:03.650 And also talk about the benefits they're going to get from subscribing so I don't know what your businesses. 39:03.650 --> 39:10.280 But if it's like going back to our previous training earlier today if it's dog training you know talk 39:10.280 --> 39:15.510 about what they'll actually learn from subscribing and learning. 39:15.710 --> 39:21.530 So yeah I would post I'd post like five to 10 videos and I would probably actually spread it out over 39:21.530 --> 39:26.930 like them a month so that when someone comes to your channel they see that oh it's not just like 10 39:26.930 --> 39:32.970 videos that were posted yesterday just so it looks like you've been consistent with it for a little 39:32.970 --> 39:34.550 while yet. 39:34.620 --> 39:41.100 And also I'm not sure if you are having constant conversations sending constant e-mails to this group 39:41.100 --> 39:50.700 of people because I know so encryption or that they have a googlies like you have twenty five hundred. 39:51.260 --> 39:55.350 And they are not communicating with the audience so they are they have the leads but they are not emailing 39:55.350 --> 39:57.000 then very frequently. 39:57.120 --> 40:00.170 So this would just needs to to keep contact with this hour. 40:00.180 --> 40:05.820 So if you are not having contact right now with this list try to before asking them to subscribe maybe 40:05.820 --> 40:11.850 you'd need to add a little bit of value to the refire at least in order to say hey guys here we have 40:11.850 --> 40:13.960 our phones and for you. 40:14.460 --> 40:15.220 Sorry I wasn't. 40:15.230 --> 40:19.300 I was traveling or I was away from the lease but now I will take care of you. 40:19.380 --> 40:25.670 So send a few emails to establish that relationship that even after that you ask for the subscription. 40:25.680 --> 40:30.750 But if you are in constant contact with these people that's excellent. 40:31.100 --> 40:36.480 One thing that you can do is to add the link of your channel but also you can add a small code at the 40:36.480 --> 40:37.210 end. 40:38.750 --> 40:45.940 Which I compose there on the course I don't you know you need to add that he added yet that's why that 40:45.990 --> 40:46.510 code. 40:46.550 --> 40:53.040 Well when they click on they own the link they will go to a YouTube channel and they will have a pop 40:53.040 --> 40:58.370 up every everything will be blue or light blue green and you will have a book up with one bottom to 40:58.410 --> 41:04.350 peek which is this inscribed bottom you know you know one option click on Subscribe and that's a way 41:04.370 --> 41:11.900 to optimize your subscription or rate to the increases like in your subscription rate by like 400 percent 41:11.900 --> 41:12.830 or something like that. 41:12.850 --> 41:19.310 And I'll add that to the core see all these ideas that you know they're got things to things to add. 41:19.340 --> 41:19.670 Yeah. 41:19.670 --> 41:21.490 So this is great. 41:21.500 --> 41:24.030 I think we need to do this every week. 41:24.060 --> 41:27.850 Does that answer all your questions. 41:27.860 --> 41:29.650 There is another question. 41:29.660 --> 41:30.360 OK. 41:30.440 --> 41:32.170 Abraham Joseph. 41:32.420 --> 41:37.340 Not sure whether you addressed this yet but what advice do you offer regarding prioritizing the various 41:37.340 --> 41:40.500 social media platforms and channels for different audiences. 41:40.820 --> 41:43.590 For example would be to be or be to see. 41:43.700 --> 41:49.100 That's a really good question and I think this goes back to finding your target audience and figuring 41:49.100 --> 41:52.620 out exactly where they are because you don't have a.. 41:52.760 --> 41:58.620 Like there's this big everywhere approach which shout to Dina Eisenberg who's listening and she Pat 41:58.940 --> 42:03.500 Flynn preaches this which is good to you know be everywhere. 42:03.590 --> 42:10.400 But I think it's important to set it up automatically to do that because you can't by yourself be everywhere 42:10.730 --> 42:12.650 and provide enough value everywhere. 42:12.650 --> 42:18.900 It's just too much to be on Twitter and Instagram and Snapchat and Facebook and everything. 42:19.070 --> 42:25.130 So some of the stuff you can outsource now shout out to Dina who's an expert in that other stuff you 42:25.130 --> 42:26.680 can and automate. 42:26.690 --> 42:31.400 But when you're starting out it's probably better to just focus on one or two of these platforms and 42:31.400 --> 42:36.800 to really figure out where your audience is and that there shouldn't be too hard. 42:37.430 --> 42:44.330 You know just you know look at the different platforms if you're if you're wanting to start a business 42:44.330 --> 42:50.660 where you're a fashion designer you're probably not going to want to be linked in as much as you want 42:50.660 --> 42:57.100 to be on Pinterest and Instagram those are visual platforms where that audience is already on there 42:57.140 --> 42:58.730 looking for that kind of content. 42:59.030 --> 43:07.430 But on the other hand if you're teaching or if you create apps that help with Microsoft Excel or Microsoft 43:07.430 --> 43:12.920 programs you're probably going to want to want to be on Linked In and if you're creating video content 43:12.920 --> 43:17.000 if you're an online teacher you're probably going to want to be on YouTube because that's where people 43:17.000 --> 43:21.800 are already searching for video content that helps them and teaches them. 43:22.010 --> 43:26.110 So I think it just goes back to figuring out who your target audiences. 43:26.390 --> 43:32.300 And doing a little bit of research to see I mean it's as simple as going to these different platforms 43:32.390 --> 43:37.070 searching for the keywords and seeing how much engagement those keywords have. 43:37.070 --> 43:42.680 See if there's people with you know if there's a lot of content if there's posts that are getting a 43:42.680 --> 43:48.120 lot of engagement if there's Facebook groups that are super popular. 43:48.440 --> 43:50.830 And yeah I don't know. 43:51.080 --> 43:59.910 I think that you're going to choose one or two platforms around see where are you out and where did 43:59.920 --> 44:01.900 what did the the majority do if you're out. 44:01.940 --> 44:02.710 A weak channel. 44:02.710 --> 44:06.580 They are interacting with each other right now where do they leave right now. 44:06.770 --> 44:12.800 So choose one or two channels and just are tied to these channels with content every single day or every 44:12.800 --> 44:19.720 week of your schedule and you will start building that audience when you have that really as fuel said 44:19.730 --> 44:26.060 you can go to a third platform so let's say OK let's try Instagram now let's try periscope live see 44:26.060 --> 44:28.910 if I find out there when you are ready. 44:28.940 --> 44:29.350 Dormy. 44:29.360 --> 44:29.830 No I don't. 44:29.840 --> 44:33.510 I mean I don't mean let's say dominate you that you already have. 44:33.620 --> 44:34.110 OK. 44:34.220 --> 44:36.050 So that's that's excellent. 44:36.310 --> 44:37.180 Yeah. 44:37.580 --> 44:39.160 I love this question. 44:39.320 --> 44:41.420 We're going to be gone for another 20 minutes or so. 44:41.420 --> 44:43.100 Do this for like a full hour. 44:43.130 --> 44:46.110 I think we'll get to all the questions by the end of that time. 44:46.280 --> 44:47.700 Question from Adrian. 44:47.700 --> 44:48.100 Yes. 44:48.140 --> 44:53.200 What as been each of your individual struggles with digital marketing in the past. 44:54.100 --> 44:58.920 I mean we should have like started the course like that or done that in the promo video like this is 44:58.920 --> 45:00.160 what I struggle with. 45:00.230 --> 45:02.270 I think that would be great. 45:02.400 --> 45:03.270 That's a pretty you know. 45:03.300 --> 45:07.930 But there are a lot of trouble so I don't know where to start. 45:08.670 --> 45:16.770 I know one for me and why I'm so passionate about finding your target audience is this idea of you know 45:16.770 --> 45:19.420 figuring out who my target audience is. 45:19.620 --> 45:26.700 And I still to be honest I still struggle with it especially on different platforms because I started 45:26.700 --> 45:32.820 my business or my current videos go online business teaching how to make videos. 45:32.850 --> 45:35.080 That's why I called it video school online. 45:35.250 --> 45:41.460 But then it expanded to photography which is somewhat related and there's a lot of people who want to 45:41.460 --> 45:42.720 learn both. 45:42.720 --> 45:47.520 But ever since I started this business I've always been interested in personal finance and business 45:47.520 --> 45:48.290 stuff too. 45:48.290 --> 45:52.650 I start teaching more about business and Web sites and marketing. 45:52.650 --> 45:58.900 And so how do I cater to all of those audiences the right way. 45:59.310 --> 46:01.370 That's been a big struggle of mine. 46:01.380 --> 46:07.330 But I think going through the exercise of who is my target audience what's my mission. 46:07.420 --> 46:10.330 How do you know that has really helped me. 46:10.550 --> 46:13.100 And I'm doing that recently. 46:13.210 --> 46:19.810 I've done that again specifically with my YouTube channel and I talked about this in the course but 46:20.650 --> 46:27.580 using the analytics which we show you in the class how to do like I saw that my most popular videos 46:27.610 --> 46:34.180 are always the ones about personal finance and these are videos that I just make for fun literally just 46:34.180 --> 46:34.970 for fun. 46:35.200 --> 46:39.640 They just like it's not related to anything else I do. 46:39.640 --> 46:40.580 Really. 46:40.630 --> 46:46.810 But I just love this idea of personal finance and I make videos about it and those I think I should 46:46.810 --> 46:47.200 check. 46:47.200 --> 46:51.620 I think one of my videos will or has recently passed a million views. 46:51.790 --> 46:52.470 Wow. 46:52.720 --> 46:59.020 And all my other videos are like you know like some of my good ones are around you know 100000 a few 46:59.020 --> 47:00.750 hundred thousand. 47:00.760 --> 47:06.850 So I have this dilemma is like OK do I keep creating personal finance videos and make that what this 47:06.850 --> 47:10.000 channel is about or or not. 47:10.000 --> 47:18.220 And I think the struggle is like deciding that and if I wanted to grow my channel faster I would just 47:18.220 --> 47:20.760 stick to personal finance videos. 47:20.890 --> 47:28.120 But that's ultimately not who I want to have as my main target audience if I want to do that I might 47:28.120 --> 47:30.230 create another channel someday. 47:30.250 --> 47:32.810 Nine hundred eighty eight thousand views. 47:32.940 --> 47:35.460 Walkman man I'm all for the lead. 47:35.470 --> 47:37.280 Let's help deal with the views. 47:37.570 --> 47:38.460 Yeah. 47:38.860 --> 47:44.110 This is an old video and I love it because there's it's it's one of those videos that got a lot of contention 47:44.580 --> 47:49.160 10 10 ways to earn passive income that I'm doing right now. 47:49.360 --> 47:53.980 And there's a lot of people love it a lot of people hate it. 47:53.990 --> 47:57.320 I'll post right here. 47:57.800 --> 48:00.510 So I agree with you for me was the same. 48:00.530 --> 48:04.700 Exactly to find the perfect target audience. 48:04.970 --> 48:12.530 Because when we started the online business or any business usually people have the tendency to start 48:12.530 --> 48:17.570 just creating brothers and or case to create courses great content and just put it on to me and see 48:17.570 --> 48:23.370 how it sells without knowing your target audience and who or who you are helping with your cancer. 48:23.680 --> 48:27.520 I just feel sad when you know that you know how to write your e-mails. 48:27.530 --> 48:30.680 You know how to write your promo your promo videos. 48:30.820 --> 48:35.610 They scream for your calls and your blog posts everything because you know they're exactly the same 48:35.630 --> 48:38.500 points that they are having and you are fake. 48:38.510 --> 48:42.620 I mean you are talking about the pinpoint on how they can solve that. 48:42.680 --> 48:43.770 So that's important. 48:43.910 --> 48:49.700 And also for me I know there's trouble worse too because I start with several business I have a course 48:49.700 --> 48:55.270 about the Camino Santiago which is a pilgrimage in Spain that people go for 30 days. 48:55.280 --> 49:00.110 They walk the whole Spanish territory from France to the Atlantic. 49:00.500 --> 49:04.420 And I have a course she teaches people how to prepare for that. 49:04.430 --> 49:09.680 And what's important is so I was creating a complete target of our audience. 49:09.680 --> 49:12.420 People are off the Camino Santiago in Berkeley. 49:12.440 --> 49:19.580 And also I was building my you me out is that the Intrepid horse like you that are looking for ways 49:19.580 --> 49:20.950 to grow their business. 49:20.960 --> 49:22.220 These are marketing and all that. 49:22.220 --> 49:28.940 So I was struggling in the beginning to find which audience I need to serve for us. 49:29.210 --> 49:35.780 You know to your base grows with the video people the one personal fineness on you what are you what 49:35.780 --> 49:36.450 you like more. 49:36.560 --> 49:38.090 Yeah I think that happens a lot. 49:38.090 --> 49:44.390 You realize that you know you might be better at teaching something or doing something and you have 49:44.390 --> 49:47.440 to pivot and sometimes you don't pivot because you don't want to go that way. 49:47.450 --> 49:50.350 But being open to pivoting is as I think. 49:50.480 --> 49:56.280 I think for me a big struggle has always been like social media in general. 49:56.460 --> 49:59.700 I think I don't enjoy it that much. 49:59.700 --> 50:04.770 Being on social media even though I get addicted and trapped you know looking at social media all the 50:04.770 --> 50:05.730 time. 50:05.730 --> 50:12.510 But you know trying different things like Twitter and figure trying to figure that out has been a struggle 50:12.510 --> 50:12.810 too. 50:12.810 --> 50:19.980 So I think what's been best to solve that issue to solve really every issue that I've had is just coming 50:19.980 --> 50:23.040 up with more like systems that help me. 50:23.220 --> 50:30.510 And that's what I'm currently even trying to do better is like a system for creating blog articles you 50:30.510 --> 50:37.390 know so I all I have to do is think about the topic and then I have a format and I just write. 50:37.530 --> 50:42.800 Or like a system for creating YouTube videos so I already have the YouTube thumbnail designs. 50:42.960 --> 50:50.820 I'm not always coming up with something new it's all sort of like I have templates and just creating 50:50.820 --> 50:56.440 systems for email newsletters those are things that I'm currently working on myself. 50:56.970 --> 50:59.430 So we had a great question. 51:00.450 --> 51:05.430 From Christine Thompson that just popped up she says regarding analytics. 51:05.470 --> 51:11.830 Any advice on how to manage your emotions and expectations as you're growing so you take it all in stride 51:11.830 --> 51:13.760 and keep going. 51:14.400 --> 51:15.800 Don't get X now. 51:15.820 --> 51:16.940 Just kidding. 51:16.990 --> 51:22.990 We talk a lot about analytics in this class I think for most the sections we go over here like analytics 51:22.990 --> 51:29.080 of your web site and all that's another section we're going to be adding Google Google Analytics analytics 51:29.110 --> 51:32.260 of YouTube your social media. 51:32.250 --> 51:34.040 Post your ads. 51:35.500 --> 51:43.760 I think in terms of like revues which is the hardest and comments that you get on YouTube just know 51:43.760 --> 51:49.370 that there's going to be people who are grumpy in the world who are going to leave you bad comments 51:49.370 --> 51:50.870 bad reviews. 51:51.050 --> 51:58.610 And honestly I just learned to not not respond and to try not to care about those. 51:58.610 --> 52:02.210 I think that's honestly the best advice I think. 52:02.210 --> 52:08.540 So on you to me there we get a lot of bad reviews in our classes because I know that I can't please 52:08.540 --> 52:08.960 everyone. 52:08.960 --> 52:11.690 Some people like really short five minute lesson. 52:11.690 --> 52:18.830 Some people like 15 minute long lessons and so in the same class people complain about certain different 52:18.830 --> 52:19.580 things. 52:19.700 --> 52:23.860 But you know it's good to like respond. 52:24.870 --> 52:26.430 I don't that's a hard question right now. 52:26.430 --> 52:33.650 I actually have a Teej who goes through my reviews and he'll kind of put an aggregate list of all the 52:33.650 --> 52:35.960 best suggestions together for me. 52:35.960 --> 52:38.260 So it's kind of a barrier between me and the reviews. 52:38.270 --> 52:46.340 But when I started I was I was reading my reviews and I knew that like you know I learned from some 52:46.340 --> 52:47.830 of the things that were legitimate. 52:47.840 --> 52:52.840 But then if it's hard to tell sometimes when people are just like grumpy and trolling. 52:53.210 --> 52:56.210 But I do try to take things with a grain of salt. 52:57.100 --> 53:04.670 You also for me helps Christine to focus on on the value that you are adding to your audience. 53:04.670 --> 53:09.860 So if I have let's say I want you to know for example I have the five stars up to one star reviews the 53:09.890 --> 53:16.400 one reviews I honestly don't read it anymore because every time I keep reading my my one reviews and 53:16.400 --> 53:22.670 try to to help people if my audience at least I see that these people are not people that actually need 53:22.670 --> 53:23.600 help from me. 53:23.600 --> 53:28.200 They are not you might target as they are doing my course I don't know why. 53:28.220 --> 53:30.310 Maybe it's not the right course for them. 53:30.350 --> 53:34.940 So if somebody will give you a suggestion to grow your business to improve your product your services 53:35.040 --> 53:43.410 of course they will give you three star reviews maybe two star reviews you know if it's a valid suggestion. 53:43.540 --> 53:53.360 Also I think I mean it's easy when you start reading the ones that reviews is easy to get down or a 53:53.390 --> 53:57.930 negative comment on YouTube for example you get sad and all that. 53:57.930 --> 54:03.970 So the main My main suggestion what worked for me is I try to focus on all the people that I am reaching. 54:03.990 --> 54:10.650 So I have maybe one to one star reviews one to negative comment on youtube channel and I have like 500 54:10.670 --> 54:13.710 Firestar 500 people that say yes I like these. 54:13.710 --> 54:17.630 Thank you for all the value that you are bringing me to my life. 54:17.760 --> 54:24.870 So I tried to look at that and not that two or three or five people that are not liking my content. 54:25.050 --> 54:30.990 Of course I try to make they did the best to the best content possible or the most honest in the most 54:31.050 --> 54:32.140 honest way. 54:32.190 --> 54:38.610 So I don't get a lot of negative reviews but basically my solution is to just focus on what you are 54:38.640 --> 54:39.080 adding. 54:39.090 --> 54:44.400 Where are you working with your business so you can keep growing you know see where are you going. 54:44.400 --> 54:46.100 What do you want to reach. 54:46.110 --> 54:48.800 How many people you want to reach on your own with your business. 54:48.790 --> 54:55.380 We do message with what you have to the lever and just focus on that and just keep keep working your 54:55.380 --> 54:56.390 voice is amazing. 54:56.390 --> 54:57.600 That's that's online. 54:57.600 --> 55:05.960 People complain a lot of hey there's a wrong there but that's normal that's how online marketing works 55:05.970 --> 55:08.230 you know this sparked. 55:08.400 --> 55:12.300 And I think for me something that I don't think works for everyone. 55:12.360 --> 55:20.610 And some people I think will disagree with this philosophy but I always have high goals but low expectations 55:20.910 --> 55:26.100 and that's for comments to and for growth of of everything I do. 55:26.220 --> 55:31.380 You know I set my sights high and I have these big goals of doing things. 55:31.390 --> 55:39.150 But but there's also a part of me that has low expectations so when you know a YouTube video doesn't 55:39.150 --> 55:41.080 do as well as I thought it would. 55:41.160 --> 55:44.410 I'm not you know bombed all the time. 55:44.670 --> 55:50.010 So I think maybe it's more of just like a realistic look at things because I know that you know people 55:50.010 --> 55:52.100 are going to like things people are going to like things. 55:52.200 --> 55:57.630 But like I said about that video that's gone the most views the past one on passive income sometimes 55:57.630 --> 56:05.280 bad comments are a good thing because there's you know you don't want all bad comments but there's some 56:05.280 --> 56:10.050 people who are just you know haters trolls and they're going to comment and that's going to spark a 56:10.050 --> 56:17.050 dialogue between the other people in the YouTube community and that can sometimes be very beneficial. 56:17.250 --> 56:24.210 Having that sort of dialogue just to grow you know to get more views and engagement in your video so 56:24.210 --> 56:26.660 that's not necessarily a bad thing. 56:26.670 --> 56:29.420 So hopefully that kind of answered your question we had a great. 56:29.460 --> 56:32.890 Another good question that was on the page. 56:33.000 --> 56:37.630 Suresh sorry I didn't know you were here so we'll get to your question right now. 56:37.960 --> 56:40.710 And thanks for posting it on the course. 56:40.860 --> 56:43.390 I asked. 56:43.610 --> 56:48.890 They have a teachable site which is their main website right now. 56:48.890 --> 56:58.520 Do we recommend that they keep the site as a WordPress theme and send new subscribers to teachable or 56:58.550 --> 57:04.870 to keep teachable as their main site with the blog content other content on teachable. 57:04.870 --> 57:10.060 So basically should teach their teachable site be their main web site or should they have a separate 57:10.060 --> 57:11.930 WordPress site. 57:12.750 --> 57:20.700 And sent people to teach for the courses JEGGO you have initial thoughts. 57:20.730 --> 57:21.400 Yes. 57:21.460 --> 57:23.490 I mean it is not there. 57:23.700 --> 57:30.510 Maybe the only way to do it but I would prefer to have my web site separate so I can do I can customize 57:30.510 --> 57:30.680 it. 57:30.720 --> 57:33.140 Assign one can landing pages. 57:33.150 --> 57:38.950 I cannot put up with asking for name or email. 57:39.080 --> 57:40.960 I mean basically that this sign did. 57:40.970 --> 57:44.760 Did your identity you can customize it in a better way. 57:44.760 --> 57:50.820 If you have your own WordPress website I am saying that without having a lot of history to teach or 57:50.820 --> 57:56.820 because I don't know if you can go how well you can customize and teachable but if you want to save 57:56.820 --> 58:01.820 money and you don't have too much content I think you can. 58:02.280 --> 58:05.510 You can use teachable I know we do have you have a blog there. 58:05.600 --> 58:06.120 Right. 58:06.320 --> 58:06.630 Yeah. 58:06.630 --> 58:14.100 So I might be able to answer this better because I actually do both because I have two brands now which 58:14.100 --> 58:18.740 was part of my identity crisis of finding my target audience. 58:18.780 --> 58:23.030 One brand is for online teachers one is for everyone else. 58:23.040 --> 58:29.380 Video creators photographers businesses and for the online course Masters audience. 58:29.400 --> 58:32.180 I have my site online quartermasters dot com. 58:32.430 --> 58:34.130 And that's a teachable Web site. 58:34.410 --> 58:37.240 And I have a blog on there as well. 58:37.290 --> 58:45.750 I will say that it's very limited to limited to what you can do and so for video school online I use 58:45.750 --> 58:54.100 a WordPress theme and I host it with of my courses on on my own site with teachable to. 58:54.720 --> 59:00.570 But I direct people from my wordpress site to the teachable site for the courses. 59:00.570 --> 59:04.160 And like you said there's just a lot more customisation that you can do. 59:04.170 --> 59:09.550 And it's so much cheaper to do with wordpress with teachable I'm looking at the plans right now. 59:09.780 --> 59:17.360 It's you know if you want I don't even know if you get a blog but if you want like all the customization 59:17.360 --> 59:21.270 you can get it's ninety nine dollars a month on teachable well. 59:21.380 --> 59:25.210 And so that's just if you don't have a big audience and you're just starting to grow. 59:25.220 --> 59:30.620 That's really expensive to pay monthly. 59:31.250 --> 59:38.540 And so say one day you're not signing courses and you want to you know pivot and you want to stop selling 59:38.540 --> 59:44.150 courses or maybe you realize you just want to sell courses on you to me now or another platform. 59:44.150 --> 59:49.740 What happens when you've built your entire audience on teachable and you don't have your own Web site 59:49.970 --> 59:54.960 what you're going to have to you know you're going to lose a lot of Osseo if you can't eat. 59:55.190 --> 59:59.160 You shut down your website and restart it somewhere else. 59:59.630 --> 1:00:05.510 So I would suggest having your own WordPress Web site and then sending people to teachable just for 1:00:05.510 --> 1:00:06.370 the courses. 1:00:06.380 --> 1:00:12.020 I also look at people like me who really know what they're doing like Pat Flynn and I have done this 1:00:12.020 --> 1:00:13.580 for longer than even us. 1:00:13.580 --> 1:00:16.500 He has his smart passive income which is his own Web site. 1:00:16.510 --> 1:00:23.210 But then his courses are unteachable and it's it's you know it goes to courses dot smart passive income 1:00:23.270 --> 1:00:25.960 daikon and that's what I do for video squall line. 1:00:26.330 --> 1:00:33.320 And I say all of this though with the last message which I remember Seth Godin came to you to me live 1:00:33.320 --> 1:00:40.280 last year and he talked a lot about stop worrying about where you are and what platform you have. 1:00:40.280 --> 1:00:46.550 Because the goal is just to grow your audience and to grow your fan base of people who like know and 1:00:46.550 --> 1:00:51.710 trust you and they're going to follow you whether you're on youtube be you're on YouTube you're on Facebook 1:00:51.740 --> 1:00:55.610 you're on your own Web site you're on teachable. 1:00:55.760 --> 1:01:00.800 Ultimately if you're serving your audience and you're building an audience of people that just are absolute 1:01:00.890 --> 1:01:03.530 fans of yours they're going to follow you. 1:01:03.530 --> 1:01:08.540 Even if you shut down your teachable site and you tell them you know you're moving but at that same 1:01:08.540 --> 1:01:12.470 time it's important to grow that email is that you can tell them about that. 1:01:12.500 --> 1:01:18.060 And so I think it's easy to do that on your own web site. 1:01:18.140 --> 1:01:23.740 What's a great answer for all that mike drop. 1:01:23.940 --> 1:01:28.850 I think there's one more question and we're at the top of the hour so if you have any other questions 1:01:28.860 --> 1:01:29.710 pop a man. 1:01:29.760 --> 1:01:37.170 But there's another question from the announcements page from Jim LA. 1:01:37.290 --> 1:01:40.010 I hope I'm pronouncing your last name right. 1:01:40.170 --> 1:01:42.940 Jim sounds like he's starting out. 1:01:42.980 --> 1:01:44.540 He's 61 years old. 1:01:44.580 --> 1:01:48.410 He's brand new to social media. 1:01:48.540 --> 1:01:53.440 He's starting a or has an Amazon FBA business. 1:01:53.760 --> 1:01:59.130 He's trying to figure out how to capture email addresses to build a list and do a bunch of things he 1:01:59.130 --> 1:02:00.540 doesn't know anything else about. 1:02:00.540 --> 1:02:04.670 And I think that's where we're probably going to get a number of students who are like that who are 1:02:05.400 --> 1:02:11.870 maybe they haven't even started a business or they're just starting out and they are like how the heck 1:02:11.870 --> 1:02:14.210 do I even start. 1:02:14.210 --> 1:02:22.940 And so I guess I'll answer that question really quickly with kind of like a basic how to step by step 1:02:22.940 --> 1:02:24.470 guide. 1:02:24.830 --> 1:02:31.370 I think first download the ultimate guide to content marketing in lecture 2 because that's like a good 1:02:31.370 --> 1:02:33.020 basis to start. 1:02:33.020 --> 1:02:37.540 But I think you have to think about the marketing funnel. 1:02:37.650 --> 1:02:42.910 You have to think about how people can become aware of you and that's by putting out great content. 1:02:42.990 --> 1:02:50.530 So you decide what type of content are you going to put out videos a podcast a blog or article. 1:02:50.590 --> 1:02:54.610 You don't have to do all three of them I would just say or all types that kind of just when you're starting 1:02:54.610 --> 1:02:55.050 out. 1:02:55.120 --> 1:03:02.530 Pick one of them do it amazingly answer all of the best questions that yours your audience has with 1:03:02.530 --> 1:03:03.280 that content. 1:03:03.280 --> 1:03:10.900 So just create great content and that's going to be posted on whatever channel you decide to create 1:03:10.900 --> 1:03:16.200 that content with so YouTube or your web site as a blog article. 1:03:16.330 --> 1:03:21.850 And so you need that content that serving your audience and then ultimately from there you just need 1:03:21.850 --> 1:03:27.850 an opt in form where people can sign up for the email list and it's good to have an incentive to sign 1:03:27.850 --> 1:03:31.230 up for your email list so that means that a lead magnet. 1:03:31.240 --> 1:03:37.150 And so you need to create a piece of content that's a little bit better than the content that you're 1:03:37.150 --> 1:03:44.860 already creating that incentivizes people to sign up for e-mail lists and that can be done with a tool 1:03:44.860 --> 1:03:46.020 like. 1:03:46.020 --> 1:03:51.940 Or you can deliver that to your audience with a tool like MailChimp or convert kit really any email 1:03:51.940 --> 1:03:53.360 marketing tool out there. 1:03:53.710 --> 1:03:56.260 And that's basically how you start growing your e-mail list. 1:03:56.260 --> 1:03:56.880 But it's. 1:03:56.950 --> 1:04:03.850 And then you use the tools like social media and paid marketing to pull those levers and to announce 1:04:04.090 --> 1:04:06.210 you know get more people aware of you. 1:04:06.210 --> 1:04:11.420 But it's really about just figuring out where you're going to create content how you're going to create 1:04:11.420 --> 1:04:16.200 content and then making sure people have that ability to sign up for your email list. 1:04:16.220 --> 1:04:18.210 And we cover all this in the class so yes. 1:04:18.230 --> 1:04:23.710 You know that's a big question to ask and that's why this class is there for you because we have sections 1:04:23.710 --> 1:04:30.850 on all of that cost half our Diego any other kind of basic advice for that kind of thing. 1:04:31.010 --> 1:04:32.650 You cover all of that. 1:04:32.990 --> 1:04:33.310 Yes. 1:04:33.310 --> 1:04:34.790 Create your website create. 1:04:34.790 --> 1:04:39.810 Start creating content great content and on the Star-Bulletin that. 1:04:39.830 --> 1:04:41.580 Basically what Phil said. 1:04:41.630 --> 1:04:45.820 Guys we have a lot of control they want them on the course so don't. 1:04:45.860 --> 1:04:47.480 I mean some people are overwhelmed. 1:04:47.480 --> 1:04:51.860 I receive e-mail saying hey the worst days are like 25 hours. 1:04:51.950 --> 1:04:56.970 So you can take the course in order there or you can jump to any specific mobiles. 1:04:56.990 --> 1:05:01.910 Let's say we have we cover like all the social media platforms that you to use today you're going to 1:05:01.910 --> 1:05:03.890 start with all of that you can choose one. 1:05:03.930 --> 1:05:07.320 Let's say you choose YouTube so I will learn all about you. 1:05:07.370 --> 1:05:11.720 So you go to YouTube model take the lectures apply it specifically. 1:05:11.720 --> 1:05:13.950 Very important is to apply what you learn. 1:05:13.970 --> 1:05:18.140 Don't just watch because most people just watch and never apply. 1:05:18.140 --> 1:05:19.200 And I was one of them. 1:05:19.220 --> 1:05:23.720 Honestly I spend most of my life just learning stuff without taking action. 1:05:23.720 --> 1:05:29.460 That's why I I invite and I I tell my students of the action all the time. 1:05:29.600 --> 1:05:31.990 So what's that take action. 1:05:32.040 --> 1:05:36.260 And after that you can go to the next more let's say OK let's build my website first. 1:05:36.260 --> 1:05:37.040 That's my first step. 1:05:37.040 --> 1:05:39.110 OK let's go to that Web site multum. 1:05:39.110 --> 1:05:44.620 Step by step applying every single strategy and step by step we are going to be. 1:05:44.690 --> 1:05:49.540 You're either marketing your complete digital marketing strategy. 1:05:49.960 --> 1:05:50.430 Yeah. 1:05:50.560 --> 1:05:53.600 Yeah so yeah I know it is overwhelming. 1:05:53.840 --> 1:05:59.210 But let us know if you have any questions about how to get started and you know maybe we can look at 1:05:59.210 --> 1:06:04.150 your situation specifically and tell you which sections you should focus on. 1:06:04.580 --> 1:06:10.370 Just to wrap up answering the questions Adam Pemberton asked if employers will value the certificates 1:06:10.400 --> 1:06:12.120 that we receive from you to me. 1:06:12.200 --> 1:06:13.540 I think it depends on the employer. 1:06:13.550 --> 1:06:21.480 And as you Timmy grows and becomes a more reputable or just known business people might be able to. 1:06:21.710 --> 1:06:26.900 I think companies will start to recognize those certificates especially if you can show them that hey 1:06:27.020 --> 1:06:30.110 not only do I have the certificate but this is what I did with it. 1:06:30.110 --> 1:06:35.700 So if you're able to show them the Web site you built the YouTube channel that you're growing. 1:06:36.050 --> 1:06:38.560 And so the certificate itself is great. 1:06:39.310 --> 1:06:40.560 And that might help you. 1:06:40.750 --> 1:06:46.540 But I think prove the proof of what you're actually learning is even better. 1:06:46.580 --> 1:06:50.820 So yeah but we hope this certificate helps. 1:06:50.830 --> 1:06:54.910 I know that from other classes of mine people I've had students who've come up to me and said hey I 1:06:54.910 --> 1:06:58.460 got a job because the skills I learned in your class so that's about it. 1:06:58.480 --> 1:07:02.470 That's like always the best feeling and that's you know our goal is just to help you out. 1:07:02.470 --> 1:07:09.370 So we're going to definitely think about doing more office hours over the next few weeks if you thought 1:07:09.370 --> 1:07:10.320 this was beneficial. 1:07:10.320 --> 1:07:12.430 Please send us a message. 1:07:12.430 --> 1:07:18.900 Post in the Q&A section of the course and let us know if you thought it was helpful or comment below. 1:07:19.060 --> 1:07:22.480 And if you can please if you thought this is valuable. 1:07:22.480 --> 1:07:26.910 Five-Star worth of valuable leave a review for the course. 1:07:26.980 --> 1:07:31.250 It's super helpful for us to get those reviews early on. 1:07:31.510 --> 1:07:36.430 And you know just because we're transparent with everything these reviews help the course rank higher 1:07:36.560 --> 1:07:38.140 just like anything. 1:07:38.440 --> 1:07:44.350 You know Facebook likes or YouTube video likes those are things that increase the ranking of a core 1:07:44.440 --> 1:07:46.880 or a piece of content. 1:07:46.960 --> 1:07:51.010 And so the reviews on you to me Help us rank this course higher. 1:07:51.020 --> 1:07:54.400 There's a couple of big digital marketing courses that we're competing with. 1:07:54.400 --> 1:07:55.700 We hope ours is better. 1:07:55.810 --> 1:08:01.540 And ultimately we want to you know take over that number one spot and we can only do it with great reviews 1:08:01.540 --> 1:08:03.560 from students who actually liked the course. 1:08:03.690 --> 1:08:06.970 And like we said if there's something that you don't like about the course or there's something we're 1:08:06.970 --> 1:08:12.310 missing that makes it not Five-Star star course just let us know and we're going to we're going to do 1:08:12.310 --> 1:08:16.640 everything we can to make sure it's a five star course for you wonderful. 1:08:16.650 --> 1:08:19.400 We would love to see you review us guys please. 1:08:19.470 --> 1:08:20.440 Let's do it. 1:08:20.640 --> 1:08:25.410 I mean the course we need your help in order to reach more people on your review helps the course to 1:08:25.410 --> 1:08:32.310 grow fuel said on and we can reach more people and help them to grow their business and change their 1:08:32.310 --> 1:08:35.300 life with digital marketing which is what we believe. 1:08:35.610 --> 1:08:37.590 So please review. 1:08:37.590 --> 1:08:38.280 Thanks guys. 1:08:38.280 --> 1:08:41.640 Thanks everyone for showing up everyone who was here. 1:08:41.670 --> 1:08:46.780 We had Mike at Jenny and was here Dena Suresh. 1:08:46.900 --> 1:08:53.190 Christine Abraham everyone else who was watching Adrian was here. 1:08:53.190 --> 1:08:57.120 Sonia thanks for all your questions. 1:08:57.340 --> 1:09:00.160 Android Deb hack's was here. 1:09:01.070 --> 1:09:02.650 Lee was here. 1:09:02.700 --> 1:09:05.350 David Philip was here. 1:09:05.370 --> 1:09:08.780 So thank you everyone and to everyone who I didn't get. 1:09:08.820 --> 1:09:12.230 Oh XRX T.W. Clark everyone. 1:09:12.420 --> 1:09:13.790 Thank you so much for being here. 1:09:13.800 --> 1:09:17.460 And we look forward to serving you with the Classen in the future. 1:09:17.460 --> 1:09:18.900 So Diego. 1:09:19.230 --> 1:09:22.740 You guys are an out today and everyone else will see you guys. 1:09:22.800 --> 1:09:23.600 OK. 1:09:23.970 --> 1:09:24.850 Bye bye.