All right everyone welcome to the digital marketing master class.
Our second edition of our live Q&A Diego is super excited to have you here.
Welcome everyone who is in the chat right now.
I see that there's like about seven people or so.
Let me turn off my audio so we're not getting any echo.
Yes.
Hey Guys welcome to Q&A.
Let us know who is here so we can see we we only see the numbers.
And unless you give us a little chat we can.
We don't know who's there.
So we see Jay learning studios and Adam Adam what's up.
Thanks for being a great student.
Dave how's it going.
Oh I mean it's great.
Happy to be here.
Thank you guys.
That you are in life if you are watching these recording me.
Thank you very much for watching the recording.
And we are excited and happy to do two to have this contact with students and feel I think I know that
he feels the same.
So thank you very much for being here and we have a great session ahead.
So we will learn to stop Well talk about your your your plans and your doubts and all that.
That's what it's all about.
So get your questions ready.
There were any questions posted on the announcement.
So we'll be ready to answer any of your questions in just a minute.
But just some housekeeping we are doing the second live Q&A because last week it was it did really well
we thought it would be great to do another one.
And I don't know.
We'll see how often we're going to do this might do a couple more this month.
We'll see what's going on.
But as you saw in the announcement if you saw that announcement we've already been adding some new lecturers
to the chorus.
We added a Google Analytics section so that's just sort of a primer on how you can use google analytics
as a beginner to improve your Web site.
And then I also added a tube to Buddy to Tauriel which is at the end of the YouTube section.
So Suresh was asking as one of our students was asking about that.
And so it didn't really call for an entire section on its own.
So I added just a longer tutorial on tube buddy which is an extension that can sort of optimize and
make everything a lot more efficient on YouTube.
And I talk about a little bit throughout the YouTube section so you'll know what I'm talking about if
you've watched that section.
And then before one more thing before we get to the questions I just thank you again for the reviews.
These are super helpful.
You know Diego and I this is really the only way we can see after we launch of course what if it's really
doing well or not.
And of course our goal is to make it a five star course for everyone.
Anything above 4.5 stars average is like really good in general and you to me.
So we're excited that a lot of people do think it's a five star course and we're also I've been able
to if you have left a review that's under five stars I usually send you a message asking for some more
feedback and a couple of people have responded.
I asked for other tutorials and that kind of stuff really helps us make this the best course out there
on digital marketing.
So we're just going to run through the names one more time I'll do this really quickly.
But I do want to shout out all the people who have left a review so far that the reviews have been processed
by and me so Jacob Ted brand and Tara Tarell Jeremy Tom geneal Rick John kill Kendra sequence yet Evelyn
Mike Christine Brandon Ogston I guess outs.
Laurence Sylvio highway guy Katrina pretty Pepp a pat Drina.
Paula knishes Dubois said Mary Catherine and Deepak.
Brian Prentis Rob Adam Sean Saurin Philip Stephen Darleen Justin and Juan thank you so much.
All the people that left are you.
Not just the five star reviews but everyone we appreciate.
So if you haven't watched a review yet please do that even during this call.
Just go over to the Course page and leave us a review.
We really appreciate it.
Yes.
Thank you very much guys to everybody that led the review on your review is important.
I feel sad because our goal is to hold you and Helen Truman was all over the war and the best way to
do that is to reach them.
To put the Course in front of that.
A new review helps the course to grow and to reach all these other entrepreneurs around waiting for
the strides in order to grow their marketing and all the wonderful things that we talk about in the
court.
So thank you very very much.
Yeah totally.
So let us know what your questions are.
We've got a few people watching right now.
We can go over some of the Q&A discussions that were posted.
We've answered some of those but if you have any questions right now post them in the live chat on the
YouTube page.
We'll get to them.
Until then Diego maybe you can just chat about what you've been doing this week in terms of your own
digital marketing for your own business that might help people.
You know I feel like people like hearing you know what what we're doing on a day to day basis.
So is there anything you've been working on.
You know that's a great question.
I am working on several projects and that's one problem.
We in threateners have all the time because we have like several ideas and we don't know what to what
steps to take next.
So this week I was working specifically in a project to improve and optimize my e-mail sequence.
So that means when somebody goes to my website they enter their name and email and I offer their free
corporate scores that I have for my students they follow up after we enter the e-mail.
They go through the course and I am established that relationship that we talk about here on the beach
or marketing muscle class which is super important.
So I was saying basically this this process after all in process.
What's the follow up email.
How many days I wait until until I send the next e-mail ID and Id more steps on the way on.
See basically that guys.
It's a nonstop work that we need to in order to improve improve our business under marketing strides
that we have in our own life on their own business to hire more people and reach more and more people.
Right.
Nice.
Yeah but you feel I've been doing a lot of update Little's small updates to my website redesigns making
it easier to get from one place to the next.
Actually using Google Analytics in the news section that I added I added a lecture on the you can see
your on page analytics with this Google Chrome extension so you can actually see where people are clicking
on and through Google Analytics you can see that user flow.
So you can see OK when people come to my home page what do they do after that.
And you can see OK 20 percent go to my blog 15 percent go to my start here page that kind of thing.
And so if your goal is to get someone from your home page to a specific product or to your products
page or or to your blogger or whatever you can use sort of just design tweaks to move things around
to make sure there's an option for people to click on the button.
You know I look at a lot of my old blog articles.
They have a really high balance rate.
That means people are coming to that blog article and then they're leaving my web site after visiting
that blog article.
And we want people to stay on our Web sites.
So I look at some of those old articles and the reason there's a high balustrades I don't really have
an option for them to do anything after that I don't have you know related blog articles that I'll have
links within the blog or article to other things that they might be interested in.
So I've been going through kind of updating that the next kind of big project I'm working on maybe today
or tomorrow is coming up with a better template for my own newsletter.
So we teach about you know email marketing is so important but we can all improve and that's something
that I can improve on right now is actually having a solid weekly newsletter that I send out.
And one of the ways I want to do that is coming up with a template.
So it's not always struggling to figure out what to to write about every week to make it more efficient.
So yes I know what I'm working on right now.
Posted a couple tutorials on YouTube this week too.
Nice.
That's good for you guys.
Are they on the life column in the course because everybody is watching these these are ready students.
Check out that mobile about Google Analytics because if you don't have it on your Web site.
I mean maybe you need to understand it completely right now.
But what you want to do right now today before the after this call is to go there watch that and install
the code on your website.
Why.
Simply because even if you don't explore that right now you installed the code and Google starts collecting
your visitor's information what are they coming from the sources of the traffic where I wouldn't be
clicking and all that that feel.
Teach us on that mobile.
So go.
Now after the call and check that letter uninstalled the code on your website so we will start capturing
this information for you which is very very important.
Yeah.
And it's not hard especially if you are using WordPress plugins that you can easily use to get connect
Google Analytics with your web site.
So how long it will take them to install will feel the thing.
I mean for from watching the lecture to downloading the blogging and install analytics 10 15 minutes
tops.
Wow.
That's amazing.
And then you just have to wait and see if people are on your site and you can see live starts to which
is really fun.
I mean it's really low when you're getting started.
There might not be someone on your Web site at all times but it's fun now.
I got the analytics and then I see oh yeah there's like eight people on my site right now and they're
on this page or that page.
It's crazy.
Google taking over the world they know everything.
OK we've got a question from Adam which I'll tackle first and because I have a little bit of experience
but I think Diego you can talk about this too if you have any thoughts.
But Adam ice says the hardest part about his freelance work from before doing writing videography editing
was finding clients and so he was asking how if we have suggestions for finding Klein So I have to sort
of strategies for this because this is what I still do sometimes.
My online business has kind of taken over my video production videography side but ok.
I have two kind of routes for finding clients.
One is if you're starting yourself and you want your own business and this is I did this as a freelancer
with editing but I also started my wedding videography business wedding videography was a little different
and the best thing for that was word of mouth.
You know especially if you're in the age or age that we were at the time I had a lot of friends that
were starting to get married and coworkers and so I was like as soon as someone knew that I did wedding
videography it was all word of mouth marketing.
So if you haven't you know announce to the world to announce to your friends and families that this
is what you do do that because you never know when someone is going to have a friend or a coworker who
needs those skills.
The other thing is that I found and I actually moved from Southern California to Northern California
and I didn't have a full time job.
And so I was brand new to Berkeley Calif. What I did was I just sent out messages to all of the local
businesses that I thought were interested or interesting and I said hey like I'm a videographer I'm
moving up and I actually offered my services for free to make a little video about their business.
And the idea was to make a couple of videos for businesses in the local area to put on my resume and
also to start building up that sort of word of mouth because once you know I made those videos there
were other businesses that saw those and were interested.
And so I think local businesses are always in need of help.
Cheap help people who are starting out local businesses don't necessarily have a huge budget and you'll
see that you go to their Web sites you go to their social media pages and you'll see that it's just
not that high quality.
Usually they're trying to do it themselves.
Maybe they're in this class trendy themselves which is great but if you're just getting started.
I think local businesses are the first place to start and that literally means not only sending them
an email but walking in the door and just asking if you could talk to an owner and saying hey like this
is what I do.
I make short video intros business videos for clients and this is what I've done in the past.
And I think this would help you out.
So I think that's one of the best thing is finding local businesses.
This though whether it's word of mouth or local business is a lot of work because you're going to have
to keep Actually you're going to spend half your time searching for business and the other half doing
your actual work.
And it's just a constant thing and that's why freelancing is so hard.
So I think a better strategy for being a freelancer in whatever field you're it you're in is to actually
hook up with other smaller like businesses in your field.
So what I mean for me was I.
My specialty is video editing and so out of school I stayed in contact with all my friends and I made
new contacts with people who were in my field and there were friends that started their own companies
and they were specializing in cinematography and directing.
And so whenever they needed editing help they called on me and as they grew their business they got
more and more work.
They kept calling on me to do work with them so it became more consistent and I wasn't out there having
to try to find work myself.
They you know like they knew that I did editing and so they did the work of finding all the clients.
And so I think that's a better strategy is finding even if it's not a small business some larger businesses
are working with freelancers more often now so find larger businesses that have a higher budget and
do more consistent work because as a freelancer you're going to get burned out if you're going to have
to find work yourself all the time and then the last thing I'll mention too which is a good strategy
has gone Linked-In.
This is another thing I did when I went to Berkeley.
I moved there.
I search for video editors in Berkeley and this is a totally true story.
I found five people who were video editors in the area.
I sent them all a message saying Hey I'm new to the area.
I'm a video editor.
Let me know if you need any help.
And I think I saw Linked-In that they were working for companies three of them responded.
One was from Apple One was from another ad agency that did work with Google.
And then I forget what the other one was but three responded I end up going to two sort of interviews
because they were looking for freelance work but they even they wanted to interview me and then I end
up getting some frequent work with one of those companies and that was just from five messages that
I sent out.
So Linked-In can be a very powerful place and these companies even if they're not putting out job postings
asking for work you never know they might want extra work or you know when you reach out to them yourself
they might realize yeah actually I do want some extra help doing X Y or Z.
So you're taking the initiative as a good thing.
But make sure you have that portfolio because that was really important when I did go to those interviews.
They wanted to see what I had done before actually.
OK.
So one more thing.
I keep thinking of all the strategies that I've done no thing that I did was when I moved to Berkeley
I went to local meet ups for business owners and I went to one in Oakland and there were lots of business
owners there and I was a video creator.
And I you know walka introduced myself when I went there and I went to one meeting and after that meeting
someone came up to me and I was like hey like I'm sorry my business I need a video done.
And so I was like a little thing like that just like going to a local local meet ups putting yourself
out there.
That is what helped out.
So.
Thank you for sharing all that and that's good.
I just started thinking about all the things I used to do when I was a freelancer.
We can call just about that you know I love how to find clients and why we did.
So what I am thinking here that also helps guys is the best way to find more people is to create content
and add value to the war.
I mean to your target audience but you need to have a destructor and that's why we have the courts.
Because if you keep creating Let's say you create YouTube videos on YouTube just put the videos on YouTube.
That's great.
It's one channel but we need to use in a smart way all the digital marketing tools that we have today.
So if you first the ad and ask the question here.
So I don't know if you have your Web site number one.
The Web site's ready is in place.
You have a blog on the Web site.
So you create articles you do videos and these videos.
You hosted them U2 on you.
You also create a blog on your web site about that with the Bidi we techs also optimizing all that.
So you have a YouTube channel you have your video.
You have a Facebook page.
But in that order and with these three elements this is super powerful to start reaching people reaching
your target audience without paying for out initially.
And people will start knowing you are knowing your business knowing your company and your prose your
services so that's great.
And at the end of last Friday when you are ready you're going to start investing in people.
So you will reach exactly the people that are ready to buy your products.
Right.
Let me share with you a really quick an experience that I had with my sister in law.
She's a carpenter is on Brazil.
I'm from Brazil.
By the way.
So you're not is that my English is a little bit.
Sometimes I get it sighted and I speak in Spanish Portuguese and all mix.
So she's been through some resume and she was struggling to find new patients.
Right.
She's had great injuries.
She had her clinic and all that.
So she called me one day and say OK I need a web site in order to reach more people maybe do I need
to put out what I have.
And I we we have a session where we talk about creating videos maybe YouTube videos talking about the
benefits of our computer and how it can help your clients write their patient.
So we did the Web site within very basic all the same.
And just using free blog means that you can find online.
Also we did something very important which is we register her her business on Google Maps.
So when people search on Google that the city where she live is called Flori not police.
It's difficult to pronounce but it's a great place from Brazil is an island with for it to be just around
great place.
So when you go to a wall and you search at the compound Tristan which is important is inferior not police
she comes first her business confers you know the Web site comforts.
So right now two years later after we did simple start we didn't create any videos or anything just
the website with some of the musicians.
Today she is getting all the clients 100 percent of the clients by the website so she gets email calls
and people say oh I wonder if Ponyo on Google and I want to schedule an appointment with you.
So basically her business on this case this is a proof case we're just having a website and optimized
Web site with registering your business on see if you have a local business especially you see that
on there.
The possibilities are endless especially if your web site are ranked very high on the search.
OK.
And so you said that's mostly because she was creating other content related to actually she was in
that area and she had no all in person feel she had no website no YouTube channel nothing.
And the only thing with it is the first step that we are suggesting here which is the website unregister
the Web site on Google or on Google business so Google Maps can find exactly the location right to do
that.
Basically you go to I think it's business that Google took on I can confirm that on the website I'm
on your company there and Google will send you an e-mail to the address that you said is your business.
So when you receive the mail you will have a code inside the mail you open that you all to certain specific
websites you enter the code and by doing that will confirm that you have a real business and the address
is you.
So at the at that time Google will start showing a Google Maps your location.
So that's very very powerful.
Nice.
That's pretty.
Pretty good.
I like it.
It's not too hard either.
So that's great.
Awesome.
So I see we have eight people watching.
We've got two people chatting with us Rick and Adam thanks for your questions.
We're going to get to Rick's question in just a second but if anyone else is here first say what's up
in the chat let us know who is listening.
We don't we can't see who's watching unless you let us know in that shot.
And if you have any questions please post them.
So the next question is from Mirek from Jay learning's studios and he says my start and my target clients
have very fragmented locations.
Does this mean I need to depend more on organic growth and good Osseo aside from email growth.
And my target is people interested in starting their own small business especially in Canada Sonia what's
up.
Erica thank you for chatting.
Please let us know if you have any questions.
OK cool.
So for Rick's question maybe I can just answer a couple questions for me.
I'm wondering what kind of what does your actual business do.
How are you helping.
Because this could you know if your client is all over the place it's going to be hard for you to start
a business where you know you're going in one on one with that business as you're basing your business
on client meetings with them.
But if you're creating online content then it doesn't really matter if your audience is fragmented.
I mean that's the beauty of the modern world is that we can start businesses and help people you know
from Canada to Australia.
So you know I think the first thing is to start putting out content.
Content Marketing is huge and that's a huge part of our course and that's all going to go back and drive
people to your email list.
And so I think that's just as important for a business with an audience all over the place as one that's
you know a local.
But now Diego Do you have any advice for Rick for dealing with clients that are all over the place and
really love his answer.
If you if you can.
OK so you said it's online content so it's going to like content to exactly what you said fill it with
online content.
We have the great advantage.
We have no barriers the only the only thing that I can.
I mean if I look to your question here maybe you were planning to do to run at let's say Facebook ads
Google ads or anything of ads.
What do you need to find a specific location for your audience and you have audience in different specific
cities let's say on that case.
My suggestion would be a great separate acts if you want to test really well which location performs
better or you can at all the location.
Let's say you have a place on New York Vancouver Canada and Toronto you can add the three cities so
your actual show only two people in the specific locations or if you want to test you can separate.
Other than that as Phil said you have online content.
Rick you are doing that.
You are in the right place for first because we have amazing content for you and you are doing.
I think you are doing the right steps because you are watching these you will be playing this Friday
so you probably ought to really apply the strategies I see of your website the email list on everything.
So yeah I think it also if you have to decide is your target audience going to be Canadian businesses.
And it probably will because if you specialize in that.
I'm sure Canada has different rules than other countries maybe even different states and cities in Canada
have different rules.
So you really do have to make that decision right now though when you're launching your business and
you're growing your business.
Who are you targeting because that's just going to make it a lot easier if you are if your online content
if you're creating courses or putting out blog articles or whatever you're putting out.
If it doesn't pertain to people in California for example then there's no use you know trying to get
an audience from California.
And yeah maybe someone might be searching for online business and run across your site and sign up for
your e-mail list.
But I guess what I'm saying is like if you're targeting Canadian small businesses that's the keyword
that you're using in all of your content you're putting that address as your youtube tags in your titles
and your descriptions throughout your website in your blog articles so that Google sees that.
So you can grow organically.
And then of course if you do do more paid advertising through all the methods we talk about in the course
you know you're targeting business owners in Canada.
So that's just the decision that you need to make right now.
OK.
So Rick follows up though says I meant more that there are a lot of small groups and hang out and a
lot of different online places.
Oh I see so.
OK.
So this is a good question to for everyone because in the course we talk about find the place where
your target audience is.
I think when you're starting out you've got to pick one and sort of dive deep into that area or that
one location rather than spread yourself too thin you know it would be great to be on all the social
media platforms and forums but you probably just don't have enough time to do that.
If you do by all means that's great.
But I always suggest finding the place where you think there's the most high quality high value audience.
Yes.
That will have the money to pay for your services and get the target audience with your content most.
And exactly.
And a great way to do that is going to the different channels on unluck search for something related
of what you are creating.
So let's say you are helping small business owners.
So you go to YouTube and you search specific keywords related to your business and see if people see
the videos that they have there and see how many views see if people are asking questions they are liking
the video or the engagement of the community and do the same on Facebook or Instagram.
In all the channels so you will you will have the tools to decide where to go first.
Because we don't want to go to all the channels all at the same time.
We are talking the last.
All right we want to we want to fix on one channel dominee that create your money.
Your your your content or your videos your polls and everything and after that jump to the next one.
So that's a very good way to start actually.
Yeah.
So Rick hopefully that gave you some ideas or just kind of what we would do if we were in your shoes.
Let us know if you have any follow up questions.
We have another question from Sonia and I just want to welcome a couple more people who popped in Chad.
So Mark from Chicago welcome.
And then also Sonya and Erika welcome here as well.
So Sonia as any ideas if you create online courses but they are specific for local students because
of the programs.
I think this is an opportunity for higher premium courses of course Ron you to me right now with our
course you do me is a great place for big courses that are related to or that a lot of people would
be interested in.
And that's.
And they charge 10 to 15 dollars for them because that's the going rate for an online course for that
kind of content.
But if you have a very specific type of course I'd be interested to know what it is.
Sonia if you want to comment and let us know what kind of programs you teach.
Give me a better idea because you know it could be you know a specific language class or could be.
I don't know what it would be city or yeah.
And I mean if he's very mean she feels like any specific city of you or I know where you are coming
from Costa Rica on you're so welcome.
Let's say he's a CEO of Costa Rica that you are teaching them specifically how to do something on that
case.
I think one of the best option you can go online or create ads and target these people or you can go
on and walk walk out the door and just go to a local business or go to the educational institutions
on your CD and tell them that you have a premium course that you will that will help the students accomplish
these these and these.
Maybe you can post.
I mean I not believing that I'm telling you that but maybe you can buy an ad on the local newspaper
but yet any strategies to go locally if you have to make a very specific niche on your CD you can you
can do it.
Yeah.
And I think like I said you have that opportunity in Trinity to charge higher premium price for that
type of course.
You know of course it depends on kind of what the what the topic is what people are paying for this
kind of course in your local area already.
But you could try with you to me it could be a great places to host the content.
You could also opt out of the Emmy promotions which means that they're not going to solve your course
for discounted and you can charge whatever and you can basically use you to me just as a place to host
it.
You could keep it private or you could use a tool like teachable or think graphic that allow you to
charge whatever you want.
So Sonia says K-12.
So I'm guessing that means just like standard classes that you know you learn in elementary school or
high school.
So yeah I think
I mean yeah I think I would just test it out and try and think if you have any more specific.
I don't know what K-12 necessarily means that could be science classes math classes.
It could be tutoring opportunities.
And let us know why you are thinking is only for local students because I mean you can try to plan your
content and you of course ignore their tool to reach all the Spanish speaking students for example because
I mean if they are learning something you can so in specific Spanish you can teach them.
So if you can replace here Sonia and tell us why we think you gay.
Why do you think it's only for local students.
And if you have the chance let us know if you if you think you have the chance to expand a their outings.
Yeah definitely.
I think it could even throughout Costa Rica if all your classes are geared towards some you know I don't
know what the Costa Rican You know education is like or what the standards are but I think you can open
yourself up to a bigger audience.
So cool.
Thanks for the question.
If you have any follow up ones please let me know.
We got another question from Erica.
Don Interior's.
Erica thanks for the message earlier.
I hope I answered your question about the backdrop.
She has a question about her heard interior design business she says she has a lot of clients already
for her design business.
But right now I'm trying to grow my online student base trying to figure out the best way to do this.
You have Web site YouTube channel and business accounts on Instagram and Facebook.
Cool.
So I want to actually I'm going to do some stocking of your YouTube channel and Facebook account just
to see what you're doing right now.
I mean you might be doing this already but you know right off the bat I'm thinking interior design is
super visual.
So Instagram is great.
I would definitely check out Pinterest.
Pinterest seems to be where a lot of people in your target audience would be hanging out.
So if you don't have a Pinterest account I would definitely started Pinterest account.
We have a section on that in the course even for me.
Pinterest has been pretty well doing pretty well and all it takes is you know sign up for an account
setting up a couple of Pinterest boards pinning a bunch of your best content and I get people re pinning
some of my content semi frequently so.
And then you also have classes I know which is what you do.
You teach sort of interior design.
And so I'm assuming but I don't know.
I have to stogy a little bit more on YouTube but teaching on YouTube is the best way to get new students
to find your classes.
So teaching you know bit interior design skills all the basics you know over your classes on colors
and the different styles.
So definitely putting out free content on there.
Diego you have any ideas why you yours.
Erica thank you for your question.
I'm here on your YouTube channel.
Looks great.
So you have a great image on the back burner emoji.
Great.
Maybe you can add your Web site there or you can add the phrase reach your audience card.
So they see that much which is looking great right now and they read what you have to say here.
Maybe give them a call to action Hey subscribe to that channel or ABC.
Go to my Web site.
This is the link or something like that.
I see also that you have the description of your channel on the Chernow home page.
And I see that you have your link there.
Excellent.
And you can also one thing that you can like right now Erica yse on day when you when you are on your
home page on on YouTube on YouTube channel of home page and you have the top banner on the bottom right
hand side you can add links on there so you can add links to your Facebook page to your you me page
to you to me profile on your web website and all that.
Even if you want to go a little bit more optimize you can add a link to a landing page where you are
offering something for free and you collect their name and e-mail.
That's happening on the bottom right hand side of the YouTube banner.
One thing that I noticed really quickly was Erica on your youtube me profile the link to your Facebook
page doesn't work and I don't know how many people actually go from you.
You know look at your UMT profile but I know I look at a lot of other anti-crisis profiles and I use
those links to people's Web sites and Facebook pages a lot and in fact when someone searches your name
Erika Fogelman in google you to me profile is the very first thing that pops up because he really has
so much weight in SC right now.
But when something goes to that length they're going to see your classes.
And then they see those links to your Facebook page and your web site.
But the Facebook link doesn't work so I just that's a quick fix.
And then add your YouTube channel and you can add a couple of other things to your Twitter if you have
Twitter.
I forget what else you tell me allows but definitely update those two things as well.
I if you have a Facebook.
Excuse me if you if you have a Facebook page or any community maybe on Pinterest on Instagram when you
promote your YouTube channel.
We talk about this on the last call.
Also Erica you can add at the end of day of your channel you Arel a specific code on that when they
click on that they will be forward to the YouTube channel home page with a pop up just asking them to
subscribe to your channel.
So the first the only action they have when they click on the link is your channel on the back a pop
up saying hey subscribe.
I mean they can close or clicks right.
I mean they already know you if they want to receive more information about you what you are all the
content that you're creating.
Of course they will subscribe.
And that's a great quote from that for me personally.
It's working very very well or is simply just I mean we we can do it for free just adding specific code
at the end.
Yeah.
And then and that's right in the course we have a lecture on that.
I think the biggest thing that I'm realizing with you is that you have your intent Tiriel design business
which your web site is geared towards Is that what your online teaching.
It's not that site is not really geared towards your online training.
And I think it actually is better in this case to keep them separate because the clients and your target
audience for your actual design business is going to be different than people who want to learn that
kind of stuff.
Some might crossover but I think it's mostly separate.
And so I think you need to actually have a Web site that is geared towards your online learning so that
you can do things like write blog articles related to people learning this these skills you can come
up with a lead magnet.
Because I see that I don't know if you're growing your e-mail list much or at all but I don't see like
an option for signing up for your e-mail list on your Web site Allissa on the home page.
And so I see Erika Fogelman dot com is available if you want to start a brand based off of your name.
Maybe starting that sort of web site or you could you know get a web site more like learn interior design
dot com which I'm sure isn't available.
But you know all the bay it's kind of like all the basics just having it set up so like you know we're
talking about all these things that I don't want to overwhelm you but have a Web site that directs people
back to your courses on that website site make sure there's an option for people to sign up for your
email list have a lead magnet some sort of you know write a 25 page ebook or something that teaches
skills related to one of your classes or even just turn one of your classes like your how to design
a room in 10 easy steps class just turn that into a quick little e-book or something and have that as
your lead magnet to get people on your e-mail list and then just stick with it.
You know you've been putting out content on YouTube for Looks like a while now like a year but you know
try to be a little bit more consistent.
You can make shorter videos I see your videos.
I've been watching them but the videos are like 14 15 minutes 10 13.
I see you have a couple shorter ones too which are your course overviews but putting out like even just
like one minute videos or 30 minute videos on like I don't know like a cool style like that you can
kind of I see your Facebook you're doing a lot of Facebook posts which is great but maybe turning those
kind of into little short 30 second videos.
Hey check out this cool style.
This is what you can do.
Yeah.
I mean there's like a lot I would love to just start over it already.
Yeah.
Because I also YouTube algorithm likes when we are consistent so if you are creating VTES consistently
that's a matter of how long the video needs or I need just put the videos uploaded videos every week
every other day.
Your audience will start expecting for you to post these people.
People will start subscribing they will be notified every time you upload.
So its ISA lot of work.
We know that even we are failing sometimes to post regularly on YouTube.
But its worth it.
People we have clients we have friends that are doing that.
We saw one of them on Meudon me live last month.
They are having a great resource some people are posting every day on YouTube so some people are doing
once a week or two or three times a week.
So if you have great strides you also need to be consistent and then another idea just throwing one
more out there is a free course.
Its a great way to grow your audience faster.
You could put on you to me maybe just you know something pretty short 30 minutes or less just something
like pretty basic thats on who wants to get into interior design its like the first thing that you need
to learn.
And so putting out like a free course and you can even on you to me use that bonus lecture which is
the last lecture to drive people to your email optin.
So this is what I would do I would create that eBook like I said on your website and then I would create
a 30 minute free course and at the end of that three course I have that bonus lecture and say hey like
if you want my 25 page ebook or whatever it is go here and sign up and thats not allowed within you
to me.
And I I actually interviewed someone this guy Mike Wheeler who teaches sales force courses for my podcast
and he is doing that strategy.
And when he started out he was he got I think like in a month or so he got 200 people from his free
course on you to me to sign up for his email list and that is just automatically people who are interested
and then he launched his paid course and he did pretty well.
The other thing is you could put this free course on something like teachable or think ific and its
free to get started.
So you can just do that and you're going to have to do the promotion yourself there's not as much traffic
as you would find on you to me organically.
But if you're promoting it on social media and YouTube you might get some traffic for a free course
and you automatically get all of their email addresses rather than on you tell me where you have to
like get someone to go all the way through the bonus lectures so a free course is another thing that
I would do.
So lots lots of work going on.
It sounds like you're busy anyways so if you're a regular there is no hope.
I hope all these ideas can help you and not scare you off.
Cool.
I think there was another question that popped up on me mind that thanks everyone for watching.
We got 10 people.
Everyone welcome.
We really appreciate it.
Let us know if this is helpful to you guys and girls.
OK Adam asked another question.
In terms of content I create I always have ideas larger than what I can create.
IEEE large casse expensive locations.
Do you have any tips for dealing with scaling it down for the time being.
That's a good question.
I think that's just like a good challenge that you have to do yourself and I swear it for me.
It has always been just putting out content.
And so as a video creator what's worked for me was taking my camera out with me on a camping trip or
on my vacations or literally just going for a walk and challenging myself to make a video today with
my own equipment and do it in the next day and put it out.
And it's great.
You know there's the two routes of filmmaking and I know I'm just not that route of big.
Hollywood star productions.
And so I don't have that much advice for going that route but I still think if you want to go that route
and you're just getting started out you need to build that portfolio yourself.
And so challenging yourself to you know learn the skills will benefit you when you do those bigger productions
later on.
Because I know as a filmmaker and from my friends who are in that industry to like the people who never
filmed themselves the people who never edited their films themselves.
They struggle when it comes to those bigger projects.
And so knowing you know how to add it knowing how it works knowing how the actually filming works knowing
how to work with actors and to interview people for a documentary.
These are all skills that you can learn on your own by just working on projects.
So I mean I think if you're asking for sort of tips for scaling down I think it really is just like
a chance you have to challenge yourself and you just have to do it.
You just have to put together a video today or this weekend and and start putting out that content online.
The people that I know who are most successful in the video industry out of all of my friends who went
to film school with me are the ones that were working on projects on their own.
And I know for some of my biggest successes has been just working on projects on my own.
I know I've announced in a bunch of my classes and talked about it a lot but I did this passion project
short documentary this past year and it's been my most successful project.
We shot it in a day though it was with my two friends who had all the gear because they started their
production company and they have cameras so we didn't have to rent anything which we shot it in a single
day I edited it over a few weeks.
I had a friend do music for it and it got into six seven film festivals so far.
It was just sort of like a passion project that you know it just took doing OK.
As far as that that's what I most That's mostly what I did created usually go pro travel videos and
activity based stuff in order to actually get it out.
But I usually even try to turn those into five have had series with graphics in the works.
Yeah.
I don't on.
Adam sounds like you have these ideas.
And also I don't want.
This is more like a personal thing right for me.
I will.
I will recommend you don't do NOT look always for perfection.
You know me personally I always want everything to be perfect the perfect graphics when I am creating
a course for example all the background.
Last month we would try to just send me the I was planning to meet with my wife.
I was planning to record some lectures and just send it on.
My wife said no you will you one word here you know do you need to do hiking we need to learn stuff.
So basically what Phil say sets I think is great consistency just put content out create de-value I
mean you can you can create a feel for example that have a great value a great message for your audience
and people really like it.
We've been with the tools and you have also everything the pencil few and not especially.
I mean I don't know much about the movie industry or anything like that but there is the You Tube Casey
Neistat she creates he have like millions of subscribers on YouTube now and he just do the whole blog
with the Canon camera.
You know selfie stick on a microphone.
And the way he said that the way that he creates the story that Brooke is the way that captivates people
and people are coming back all the time for more and more.
I don't know if that's I would example feel for that.
What do you think.
I think it's a really interesting thing in terms of U2 today because Casey he's amazing he started out
and he basically had some success in the past off of YouTube but he really found his success in doing
daily vlog his daily blog which he did for like over a year.
But it was he lives such an extraordinary and interesting life in New York that you know I can try to
do that.
But every day I would just be me here in my office with my cat and a couple of shots of going back and
forth between my cat then I eat lunch.
Then I come back to my desk so I would be super boring.
But you know he lives in New York.
He has all these interesting things going on which makes his life just interesting to watch.
And I actually there is this great let me see if I could find it.
Adam I think this would be really interesting for you to watch but there is this talk by Caleb quadric
and this guy from left coast films.
They did a talk at a convert conference last week and they talked about the title as is blogging the
worst way to start a YouTube channel.
And I think there are so many people trying to do that right now but it's hard because not everyone's
life is interesting and especially if you don't have an audience already.
No one is going to care about your life even if it is you know you're traveling a bit.
Some people might end up finding that.
But I think a better way to start your video business or your your non-video business and you're doing
videos for that is by helping people and by sort of you know doing more like tutorials helping people
out.
But of course that that might not be what Adam wants to do with his business.
You know if you want to be a filmmaker that's a little different but I'm going to chart this to you
out him or in the comments because I think this will be very interesting for you to watch.
Video about blogging like an hour but it's super beneficial.
That.
You ask me questions here.
Wow.
Yeah most of the hour.
Yeah we'll go for it.
You know the next 10 minutes or so if anyone has other questions we'll get to them.
I'm trying to think if there were any questions in the course that we didn't get to.
There weren't any on the announcement.
I don't think is there anything else guys that you guys are interested in in the course that we could
make it better.
If there's things that we haven't talked about in the course let us know.
I know Diego you're going on vacation next week where are you going.
Yes I'm going to Berlin for three days and after that we are going for a week on Switzerland.
It's a city call Lauter border or something like that.
It is like the paradise on earth.
They said I mean it's a first and ongoing.
They have like waterfalls all over the place.
It's like a small canyon on the CDs with the inside the can you know you know you have the money and
I'm very excited about it.
Wow.
Loutre Brenin loud there BRUNDIN and let me know what it is.
I'm looking at Switzerland.
Have you been here.
It's.
That's it.
That's it man.
I don't know where.
Let me look at the map.
I love Switzerland actually.
While my family is from.
Not my family but my great grandpa is from Switzerland.
And that's oh that's pretty close to where my family is from.
Yeah.
If you look at a map Walter Brennan is to the east of cion Iowa and that's where my great grandfather
is from you're pretty close to the Matterhorn too I think.
See Middle East what's the name of the city on s on this.
It's an amazing place.
And also we are going to next CD a little bit north which is screen Greendale Walt.
Oh are you out yet.
I think he's said that he's the capital of of hikin or something that they have like amazing hiking
or that you can hike that you can't do.
So excited about it.
So awesome I'll try to ask questions from there guys and send you pictures.
Maybe if you ask me for pictures on the questions I promise I will post some pictures so that you know
I learned some tricks from the Swiss.
They know they know a lot about efficiency over there.
Yeah.
Cool so.
Man that's awesome.
I'm jealous actually.
Dude you're going to be there next week.
Yes.
Next week My film is playing in a film festival in Switzerland and a couple of weeks.
Wow.
When exactly.
You know the date.
I don't know the exact.
I think it's in September.
So it's a little bit later.
So we're coming back September 10th.
So if he's been waiting for the 16th it didn't last a little bit further.
OK.
Cool.
We've got people signing off or not.
We're not serving our audience the best that we can.
Rick thanks for watching.
We're going to sign off in a minute to see if there's any last questions.
Let us know.
As I mentioned earlier though please leave a review for the class.
If you haven't done so already these really do help us out.
I think Rick has already done that and I believe you have.
Sonia I don't know if you have yet so far.
Sometimes it takes a while for the reviews to get through the to me system but Sonia We appreciate it
review.
Erica the same with you if you would like to leave us a review and everyone else watching right now.
Yes we definitely are you guys interested.
And if we do another Q&A session in a couple of weeks I know the was going to while Diego is going to
be gone for a while but maybe I can do one next week and just pop in and do a couple of questions.
Let me know if you would like me to do that.
And there's one more final question while you guys answer that question Erica.
Yes.
So time about free courses.
She's heard that fellow you tell me instructors OK that these courses are often rated lower than paid
courses and I'm worried that could hurt my brand.
Any thoughts on that.
I think that's a valid thought.
I think there is data that shows that free courses typically get a little lower review than paid courses
but to be honest I think if you put in the same amount of effort and you actually make a really high
quality course that doesn't necessarily have to be the case.
And I think that's the way I would go about it.
I would you know think of it this is something that will actually grow your business in the long run
it might be something that can grow it faster than you know anything else you're doing.
And so put the effort in to make sure that it's a really great course.
I'm doing it myself if I thought it wasn't valid and if I thought it was going to hurt my brand people
were going to leave me bad reviews.
Then I went to put out the free courses.
But I'm still doing it.
The other thing is put it on a place like teachable I think Efik you know those reviews.
There's not a review system so people are going to see the reviews so not that bad.
Like you know you don't want to just like not put it on me because you're scared you could put on both.
But if you're really worried about that try putting it on your own platform with teachable or you did
on some instructors.
Erica they when they have the free cards the courses are proof they are excited and they will one new
students so they get the free.
The free call free course on post in like in not very optimized.
Groups like Facebook groups where people are not very interested.
Actually an indication maybe your target audience is not there they just want to get free courses or
online on a black hat for own or something like that.
So even if you end up sharing your course in these places of course it will have negative reviews or
low reviews but if you have it organically on Facebook or sorry on you to me and people find that organically
they are looking for like the sign and they type the key word on your course come come there and they
join they are actually interested on the subject.
So more of my experience most of the negative reviews are coming in for insuance that that don't have
their expectations will feel with the course.
So they thought they will get something that they are not getting on this specific.
So by having the students are really interested maybe you have an email and you can email these guys
with the link.
That's great.
The big advantage that Phil said about teacher what I'm think if for example is that if you post your
free cards there automatically you are building your list because everybody that enrolls for free.
That can be also use as a landing page lead magnet.
So you offer hey get my free cards on an on line media.
You don't even need to ask for their name or e-mail.
You just drive into beachball and people will say hey enroll for free and they will enter the information
that you already have the information after that.
So that's I think that means.
Yeah totally.
There I was going to say something else I told you I was going to say oh just a reminder for people
watching right now I'm going to link to all of these live cumen A's in the last section of the course.
You can get the replays so in Section 25 of the course.
You'll get the replays of this if you want to watch.
So keep that in mind.
I see a lot of people saying that they're interested in the live sessions so.
Sounds like saying what we'll do for a little while.
As long as it's helpful for people it's just especially to get started.
And yeah I think that's pretty much it.
Oh there was one question in the course Diego I don't know if we should answer it here and we could
link to this for that person or we can answer it but it was about is from Harroun in the class that
you see that question and the complained about recommending professional services that help with Amazon
FBA businesses.
Yeah I guess so that question honestly.
I don't.
I work on.
I worked as an Amazon seller in the past so I was selling for importing fruit from China or something
on Amazon Amazon and eBay.
But I did it all myself.
I never hire because I didn't have the money at that time.
So I never had the chance to hire a third party company or or even a V.A. or somebody to help me to
process to automate all these bruises.
So honestly right now I don't know.
I have no company to recommend you but I have friends that they do most of the day so I can speak with
them and I recommend that they on the course.
And I was just thinking I know Rob Cubbon he does some Amazon FBA stuff so yes he has a blog article
that all linked to for Harroun and they might have more info there.
Cool awesome wall.
Everyone thank you so much for being here.
Diego nice things are great here.
We appreciate everyone.
It looks like we got a few more reviews pop in so thank you everyone who is leaving the reviews.
Really appreciate that.
Our goal is to get first 100 and then 10000 because that's what the other digital marketing class has
that we're competing with.
We have 10000 reviews.
It's going to take a little while to get there.
We have right now 44.
I think we got 40 48 right now 48.
Excellent.
So please review guys.
We need 10000 reviews.
I think we are getting there.
We will do everything it takes to get there.
Thanks everyone.
We'll let you know when the next live stream is.
It might be next week it might be the following week depending on our schedules and stuff but Diego
have a great trip and well we'll see after that.
Thank you.
Phil thank you.
Ice by everyone.
Leave your questions in the class Q&A section if you have anymore by.