WEBVTT 00:04.020 --> 00:08.950 All right everyone welcome to the digital marketing master class. 00:08.950 --> 00:16.170 Our second edition of our live Q&A Diego is super excited to have you here. 00:16.240 --> 00:18.730 Welcome everyone who is in the chat right now. 00:18.730 --> 00:21.610 I see that there's like about seven people or so. 00:21.940 --> 00:25.620 Let me turn off my audio so we're not getting any echo. 00:25.790 --> 00:26.150 Yes. 00:26.170 --> 00:28.560 Hey Guys welcome to Q&A. 00:28.570 --> 00:33.140 Let us know who is here so we can see we we only see the numbers. 00:33.160 --> 00:35.950 And unless you give us a little chat we can. 00:35.950 --> 00:36.910 We don't know who's there. 00:36.910 --> 00:41.530 So we see Jay learning studios and Adam Adam what's up. 00:41.530 --> 00:43.450 Thanks for being a great student. 00:43.620 --> 00:44.880 Dave how's it going. 00:47.310 --> 00:49.740 Oh I mean it's great. 00:50.160 --> 00:51.210 Happy to be here. 00:51.390 --> 00:51.990 Thank you guys. 00:51.990 --> 00:54.510 That you are in life if you are watching these recording me. 00:54.660 --> 00:57.930 Thank you very much for watching the recording. 00:57.990 --> 01:05.220 And we are excited and happy to do two to have this contact with students and feel I think I know that 01:05.670 --> 01:06.910 he feels the same. 01:07.290 --> 01:10.380 So thank you very much for being here and we have a great session ahead. 01:10.410 --> 01:16.560 So we will learn to stop Well talk about your your your plans and your doubts and all that. 01:17.100 --> 01:17.970 That's what it's all about. 01:17.970 --> 01:19.800 So get your questions ready. 01:19.830 --> 01:22.670 There were any questions posted on the announcement. 01:22.680 --> 01:26.890 So we'll be ready to answer any of your questions in just a minute. 01:27.100 --> 01:34.140 But just some housekeeping we are doing the second live Q&A because last week it was it did really well 01:34.140 --> 01:36.080 we thought it would be great to do another one. 01:36.090 --> 01:37.110 And I don't know. 01:37.110 --> 01:41.110 We'll see how often we're going to do this might do a couple more this month. 01:41.190 --> 01:43.180 We'll see what's going on. 01:43.230 --> 01:48.330 But as you saw in the announcement if you saw that announcement we've already been adding some new lecturers 01:48.330 --> 01:49.810 to the chorus. 01:49.830 --> 01:56.760 We added a Google Analytics section so that's just sort of a primer on how you can use google analytics 01:56.820 --> 01:59.880 as a beginner to improve your Web site. 02:00.120 --> 02:06.180 And then I also added a tube to Buddy to Tauriel which is at the end of the YouTube section. 02:06.240 --> 02:10.920 So Suresh was asking as one of our students was asking about that. 02:10.920 --> 02:15.240 And so it didn't really call for an entire section on its own. 02:15.360 --> 02:21.810 So I added just a longer tutorial on tube buddy which is an extension that can sort of optimize and 02:21.810 --> 02:24.960 make everything a lot more efficient on YouTube. 02:24.960 --> 02:29.370 And I talk about a little bit throughout the YouTube section so you'll know what I'm talking about if 02:29.370 --> 02:31.040 you've watched that section. 02:31.320 --> 02:37.710 And then before one more thing before we get to the questions I just thank you again for the reviews. 02:37.710 --> 02:39.850 These are super helpful. 02:39.960 --> 02:47.250 You know Diego and I this is really the only way we can see after we launch of course what if it's really 02:47.250 --> 02:48.290 doing well or not. 02:48.330 --> 02:53.190 And of course our goal is to make it a five star course for everyone. 02:53.190 --> 02:58.830 Anything above 4.5 stars average is like really good in general and you to me. 02:58.980 --> 03:05.730 So we're excited that a lot of people do think it's a five star course and we're also I've been able 03:05.730 --> 03:12.360 to if you have left a review that's under five stars I usually send you a message asking for some more 03:12.360 --> 03:14.960 feedback and a couple of people have responded. 03:14.970 --> 03:21.180 I asked for other tutorials and that kind of stuff really helps us make this the best course out there 03:21.180 --> 03:22.170 on digital marketing. 03:22.170 --> 03:25.560 So we're just going to run through the names one more time I'll do this really quickly. 03:25.560 --> 03:31.560 But I do want to shout out all the people who have left a review so far that the reviews have been processed 03:31.680 --> 03:39.390 by and me so Jacob Ted brand and Tara Tarell Jeremy Tom geneal Rick John kill Kendra sequence yet Evelyn 03:39.390 --> 03:43.490 Mike Christine Brandon Ogston I guess outs. 03:43.920 --> 03:49.240 Laurence Sylvio highway guy Katrina pretty Pepp a pat Drina. 03:49.260 --> 03:54.210 Paula knishes Dubois said Mary Catherine and Deepak. 03:54.270 --> 04:01.160 Brian Prentis Rob Adam Sean Saurin Philip Stephen Darleen Justin and Juan thank you so much. 04:01.200 --> 04:02.810 All the people that left are you. 04:02.810 --> 04:06.490 Not just the five star reviews but everyone we appreciate. 04:06.600 --> 04:10.830 So if you haven't watched a review yet please do that even during this call. 04:10.830 --> 04:14.250 Just go over to the Course page and leave us a review. 04:14.310 --> 04:15.600 We really appreciate it. 04:15.790 --> 04:16.170 Yes. 04:16.250 --> 04:19.900 Thank you very much guys to everybody that led the review on your review is important. 04:19.900 --> 04:25.800 I feel sad because our goal is to hold you and Helen Truman was all over the war and the best way to 04:25.800 --> 04:27.060 do that is to reach them. 04:27.060 --> 04:28.950 To put the Course in front of that. 04:28.980 --> 04:34.100 A new review helps the course to grow and to reach all these other entrepreneurs around waiting for 04:34.120 --> 04:39.120 the strides in order to grow their marketing and all the wonderful things that we talk about in the 04:39.130 --> 04:39.460 court. 04:39.470 --> 04:41.420 So thank you very very much. 04:41.550 --> 04:43.010 Yeah totally. 04:43.010 --> 04:45.780 So let us know what your questions are. 04:45.780 --> 04:48.090 We've got a few people watching right now. 04:48.270 --> 04:52.290 We can go over some of the Q&A discussions that were posted. 04:52.290 --> 04:57.570 We've answered some of those but if you have any questions right now post them in the live chat on the 04:57.570 --> 04:58.770 YouTube page. 04:58.770 --> 04:59.810 We'll get to them. 05:00.300 --> 05:07.440 Until then Diego maybe you can just chat about what you've been doing this week in terms of your own 05:07.440 --> 05:10.970 digital marketing for your own business that might help people. 05:11.040 --> 05:15.830 You know I feel like people like hearing you know what what we're doing on a day to day basis. 05:15.830 --> 05:18.160 So is there anything you've been working on. 05:18.210 --> 05:19.540 You know that's a great question. 05:19.590 --> 05:22.580 I am working on several projects and that's one problem. 05:22.590 --> 05:27.240 We in threateners have all the time because we have like several ideas and we don't know what to what 05:27.330 --> 05:28.890 steps to take next. 05:28.890 --> 05:36.980 So this week I was working specifically in a project to improve and optimize my e-mail sequence. 05:36.990 --> 05:43.380 So that means when somebody goes to my website they enter their name and email and I offer their free 05:43.800 --> 05:49.740 corporate scores that I have for my students they follow up after we enter the e-mail. 05:49.740 --> 05:54.990 They go through the course and I am established that relationship that we talk about here on the beach 05:54.990 --> 05:58.680 or marketing muscle class which is super important. 05:59.010 --> 06:04.170 So I was saying basically this this process after all in process. 06:04.320 --> 06:05.840 What's the follow up email. 06:05.880 --> 06:14.180 How many days I wait until until I send the next e-mail ID and Id more steps on the way on. 06:14.180 --> 06:16.010 See basically that guys. 06:16.070 --> 06:21.530 It's a nonstop work that we need to in order to improve improve our business under marketing strides 06:21.600 --> 06:26.900 that we have in our own life on their own business to hire more people and reach more and more people. 06:26.910 --> 06:28.650 Right. 06:28.910 --> 06:29.600 Nice. 06:29.820 --> 06:39.480 Yeah but you feel I've been doing a lot of update Little's small updates to my website redesigns making 06:39.480 --> 06:42.810 it easier to get from one place to the next. 06:42.810 --> 06:50.250 Actually using Google Analytics in the news section that I added I added a lecture on the you can see 06:50.250 --> 06:56.310 your on page analytics with this Google Chrome extension so you can actually see where people are clicking 06:56.310 --> 06:59.700 on and through Google Analytics you can see that user flow. 06:59.700 --> 07:05.000 So you can see OK when people come to my home page what do they do after that. 07:05.010 --> 07:12.300 And you can see OK 20 percent go to my blog 15 percent go to my start here page that kind of thing. 07:12.360 --> 07:18.270 And so if your goal is to get someone from your home page to a specific product or to your products 07:18.270 --> 07:26.190 page or or to your blogger or whatever you can use sort of just design tweaks to move things around 07:26.190 --> 07:29.910 to make sure there's an option for people to click on the button. 07:29.930 --> 07:33.380 You know I look at a lot of my old blog articles. 07:33.510 --> 07:35.360 They have a really high balance rate. 07:35.430 --> 07:40.530 That means people are coming to that blog article and then they're leaving my web site after visiting 07:40.530 --> 07:42.230 that blog article. 07:42.300 --> 07:44.600 And we want people to stay on our Web sites. 07:44.640 --> 07:49.650 So I look at some of those old articles and the reason there's a high balustrades I don't really have 07:49.650 --> 07:55.080 an option for them to do anything after that I don't have you know related blog articles that I'll have 07:55.080 --> 07:59.170 links within the blog or article to other things that they might be interested in. 07:59.370 --> 08:05.850 So I've been going through kind of updating that the next kind of big project I'm working on maybe today 08:05.850 --> 08:09.930 or tomorrow is coming up with a better template for my own newsletter. 08:09.930 --> 08:15.690 So we teach about you know email marketing is so important but we can all improve and that's something 08:15.690 --> 08:21.430 that I can improve on right now is actually having a solid weekly newsletter that I send out. 08:21.480 --> 08:24.050 And one of the ways I want to do that is coming up with a template. 08:24.060 --> 08:29.580 So it's not always struggling to figure out what to to write about every week to make it more efficient. 08:29.580 --> 08:32.500 So yes I know what I'm working on right now. 08:32.520 --> 08:35.860 Posted a couple tutorials on YouTube this week too. 08:36.080 --> 08:36.660 Nice. 08:36.690 --> 08:38.320 That's good for you guys. 08:38.370 --> 08:43.430 Are they on the life column in the course because everybody is watching these these are ready students. 08:43.470 --> 08:48.740 Check out that mobile about Google Analytics because if you don't have it on your Web site. 08:48.960 --> 08:52.650 I mean maybe you need to understand it completely right now. 08:52.650 --> 08:58.470 But what you want to do right now today before the after this call is to go there watch that and install 08:58.470 --> 08:59.790 the code on your website. 08:59.790 --> 09:00.750 Why. 09:00.910 --> 09:07.320 Simply because even if you don't explore that right now you installed the code and Google starts collecting 09:07.680 --> 09:13.350 your visitor's information what are they coming from the sources of the traffic where I wouldn't be 09:13.360 --> 09:15.250 clicking and all that that feel. 09:15.270 --> 09:16.780 Teach us on that mobile. 09:16.920 --> 09:17.560 So go. 09:17.580 --> 09:24.930 Now after the call and check that letter uninstalled the code on your website so we will start capturing 09:24.930 --> 09:27.920 this information for you which is very very important. 09:28.140 --> 09:28.560 Yeah. 09:28.590 --> 09:35.370 And it's not hard especially if you are using WordPress plugins that you can easily use to get connect 09:35.370 --> 09:39.120 Google Analytics with your web site. 09:39.120 --> 09:43.100 So how long it will take them to install will feel the thing. 09:43.110 --> 09:50.400 I mean for from watching the lecture to downloading the blogging and install analytics 10 15 minutes 09:50.440 --> 09:51.300 tops. 09:51.340 --> 09:51.740 Wow. 09:51.850 --> 09:52.710 That's amazing. 09:52.860 --> 09:58.560 And then you just have to wait and see if people are on your site and you can see live starts to which 09:58.560 --> 09:59.590 is really fun. 09:59.610 --> 10:03.810 I mean it's really low when you're getting started. 10:03.810 --> 10:07.470 There might not be someone on your Web site at all times but it's fun now. 10:07.510 --> 10:12.890 I got the analytics and then I see oh yeah there's like eight people on my site right now and they're 10:12.900 --> 10:16.140 on this page or that page. 10:17.100 --> 10:17.820 It's crazy. 10:17.820 --> 10:21.970 Google taking over the world they know everything. 10:22.290 --> 10:28.740 OK we've got a question from Adam which I'll tackle first and because I have a little bit of experience 10:28.770 --> 10:32.130 but I think Diego you can talk about this too if you have any thoughts. 10:32.230 --> 10:40.290 But Adam ice says the hardest part about his freelance work from before doing writing videography editing 10:40.290 --> 10:48.050 was finding clients and so he was asking how if we have suggestions for finding Klein So I have to sort 10:48.050 --> 10:52.460 of strategies for this because this is what I still do sometimes. 10:52.700 --> 11:01.770 My online business has kind of taken over my video production videography side but ok. 11:02.180 --> 11:04.850 I have two kind of routes for finding clients. 11:04.880 --> 11:11.150 One is if you're starting yourself and you want your own business and this is I did this as a freelancer 11:11.150 --> 11:16.400 with editing but I also started my wedding videography business wedding videography was a little different 11:16.400 --> 11:18.460 and the best thing for that was word of mouth. 11:18.560 --> 11:24.650 You know especially if you're in the age or age that we were at the time I had a lot of friends that 11:24.650 --> 11:30.110 were starting to get married and coworkers and so I was like as soon as someone knew that I did wedding 11:30.110 --> 11:33.170 videography it was all word of mouth marketing. 11:33.170 --> 11:38.480 So if you haven't you know announce to the world to announce to your friends and families that this 11:38.480 --> 11:45.080 is what you do do that because you never know when someone is going to have a friend or a coworker who 11:45.080 --> 11:46.710 needs those skills. 11:46.970 --> 11:55.250 The other thing is that I found and I actually moved from Southern California to Northern California 11:55.790 --> 11:57.530 and I didn't have a full time job. 11:57.620 --> 12:04.550 And so I was brand new to Berkeley Calif. What I did was I just sent out messages to all of the local 12:04.550 --> 12:11.420 businesses that I thought were interested or interesting and I said hey like I'm a videographer I'm 12:11.420 --> 12:17.600 moving up and I actually offered my services for free to make a little video about their business. 12:17.900 --> 12:25.040 And the idea was to make a couple of videos for businesses in the local area to put on my resume and 12:25.040 --> 12:30.500 also to start building up that sort of word of mouth because once you know I made those videos there 12:30.500 --> 12:33.290 were other businesses that saw those and were interested. 12:33.530 --> 12:40.440 And so I think local businesses are always in need of help. 12:40.650 --> 12:47.220 Cheap help people who are starting out local businesses don't necessarily have a huge budget and you'll 12:47.220 --> 12:52.920 see that you go to their Web sites you go to their social media pages and you'll see that it's just 12:52.920 --> 12:53.970 not that high quality. 12:53.970 --> 12:55.950 Usually they're trying to do it themselves. 12:56.220 --> 13:01.680 Maybe they're in this class trendy themselves which is great but if you're just getting started. 13:01.710 --> 13:08.280 I think local businesses are the first place to start and that literally means not only sending them 13:08.280 --> 13:14.730 an email but walking in the door and just asking if you could talk to an owner and saying hey like this 13:14.730 --> 13:15.320 is what I do. 13:15.320 --> 13:22.450 I make short video intros business videos for clients and this is what I've done in the past. 13:22.560 --> 13:24.210 And I think this would help you out. 13:24.210 --> 13:29.290 So I think that's one of the best thing is finding local businesses. 13:29.650 --> 13:35.500 This though whether it's word of mouth or local business is a lot of work because you're going to have 13:35.500 --> 13:42.280 to keep Actually you're going to spend half your time searching for business and the other half doing 13:42.310 --> 13:43.380 your actual work. 13:43.380 --> 13:47.210 And it's just a constant thing and that's why freelancing is so hard. 13:47.230 --> 13:53.740 So I think a better strategy for being a freelancer in whatever field you're it you're in is to actually 13:54.220 --> 13:59.350 hook up with other smaller like businesses in your field. 13:59.350 --> 14:02.240 So what I mean for me was I. 14:02.260 --> 14:09.400 My specialty is video editing and so out of school I stayed in contact with all my friends and I made 14:09.400 --> 14:16.930 new contacts with people who were in my field and there were friends that started their own companies 14:17.290 --> 14:21.380 and they were specializing in cinematography and directing. 14:21.640 --> 14:27.850 And so whenever they needed editing help they called on me and as they grew their business they got 14:27.850 --> 14:29.040 more and more work. 14:29.050 --> 14:34.660 They kept calling on me to do work with them so it became more consistent and I wasn't out there having 14:34.660 --> 14:37.500 to try to find work myself. 14:37.500 --> 14:43.740 They you know like they knew that I did editing and so they did the work of finding all the clients. 14:43.750 --> 14:51.070 And so I think that's a better strategy is finding even if it's not a small business some larger businesses 14:51.070 --> 14:58.390 are working with freelancers more often now so find larger businesses that have a higher budget and 14:58.390 --> 15:04.240 do more consistent work because as a freelancer you're going to get burned out if you're going to have 15:04.240 --> 15:10.060 to find work yourself all the time and then the last thing I'll mention too which is a good strategy 15:10.980 --> 15:12.330 has gone Linked-In. 15:12.520 --> 15:15.980 This is another thing I did when I went to Berkeley. 15:16.210 --> 15:16.950 I moved there. 15:16.960 --> 15:23.350 I search for video editors in Berkeley and this is a totally true story. 15:23.350 --> 15:27.610 I found five people who were video editors in the area. 15:27.640 --> 15:30.330 I sent them all a message saying Hey I'm new to the area. 15:30.340 --> 15:31.510 I'm a video editor. 15:31.630 --> 15:33.550 Let me know if you need any help. 15:33.550 --> 15:38.860 And I think I saw Linked-In that they were working for companies three of them responded. 15:39.010 --> 15:45.450 One was from Apple One was from another ad agency that did work with Google. 15:45.580 --> 15:52.870 And then I forget what the other one was but three responded I end up going to two sort of interviews 15:52.870 --> 15:57.490 because they were looking for freelance work but they even they wanted to interview me and then I end 15:57.490 --> 16:02.710 up getting some frequent work with one of those companies and that was just from five messages that 16:02.710 --> 16:03.620 I sent out. 16:03.670 --> 16:10.420 So Linked-In can be a very powerful place and these companies even if they're not putting out job postings 16:10.420 --> 16:16.450 asking for work you never know they might want extra work or you know when you reach out to them yourself 16:16.450 --> 16:20.380 they might realize yeah actually I do want some extra help doing X Y or Z. 16:20.380 --> 16:23.240 So you're taking the initiative as a good thing. 16:23.320 --> 16:28.330 But make sure you have that portfolio because that was really important when I did go to those interviews. 16:28.330 --> 16:31.410 They wanted to see what I had done before actually. 16:31.410 --> 16:31.660 OK. 16:31.680 --> 16:32.830 So one more thing. 16:33.110 --> 16:39.190 I keep thinking of all the strategies that I've done no thing that I did was when I moved to Berkeley 16:39.550 --> 16:46.330 I went to local meet ups for business owners and I went to one in Oakland and there were lots of business 16:46.330 --> 16:49.190 owners there and I was a video creator. 16:49.210 --> 16:57.400 And I you know walka introduced myself when I went there and I went to one meeting and after that meeting 16:57.400 --> 17:02.010 someone came up to me and I was like hey like I'm sorry my business I need a video done. 17:02.260 --> 17:06.880 And so I was like a little thing like that just like going to a local local meet ups putting yourself 17:06.910 --> 17:07.300 out there. 17:07.300 --> 17:10.170 That is what helped out. 17:10.210 --> 17:11.270 So. 17:13.840 --> 17:16.340 Thank you for sharing all that and that's good. 17:16.360 --> 17:19.840 I just started thinking about all the things I used to do when I was a freelancer. 17:19.870 --> 17:25.250 We can call just about that you know I love how to find clients and why we did. 17:25.510 --> 17:34.960 So what I am thinking here that also helps guys is the best way to find more people is to create content 17:34.990 --> 17:37.630 and add value to the war. 17:37.630 --> 17:43.570 I mean to your target audience but you need to have a destructor and that's why we have the courts. 17:43.960 --> 17:49.000 Because if you keep creating Let's say you create YouTube videos on YouTube just put the videos on YouTube. 17:49.000 --> 17:49.570 That's great. 17:49.570 --> 17:57.130 It's one channel but we need to use in a smart way all the digital marketing tools that we have today. 17:57.310 --> 18:02.130 So if you first the ad and ask the question here. 18:02.260 --> 18:05.590 So I don't know if you have your Web site number one. 18:05.590 --> 18:07.290 The Web site's ready is in place. 18:07.360 --> 18:09.060 You have a blog on the Web site. 18:09.070 --> 18:12.970 So you create articles you do videos and these videos. 18:12.970 --> 18:15.430 You hosted them U2 on you. 18:15.460 --> 18:23.890 You also create a blog on your web site about that with the Bidi we techs also optimizing all that. 18:23.950 --> 18:25.900 So you have a YouTube channel you have your video. 18:25.930 --> 18:27.360 You have a Facebook page. 18:27.370 --> 18:34.870 But in that order and with these three elements this is super powerful to start reaching people reaching 18:34.870 --> 18:38.520 your target audience without paying for out initially. 18:39.060 --> 18:43.960 And people will start knowing you are knowing your business knowing your company and your prose your 18:43.960 --> 18:45.530 services so that's great. 18:45.550 --> 18:50.550 And at the end of last Friday when you are ready you're going to start investing in people. 18:50.710 --> 18:54.300 So you will reach exactly the people that are ready to buy your products. 18:54.320 --> 18:54.770 Right. 18:54.970 --> 18:59.660 Let me share with you a really quick an experience that I had with my sister in law. 19:00.150 --> 19:02.000 She's a carpenter is on Brazil. 19:02.020 --> 19:02.700 I'm from Brazil. 19:02.710 --> 19:03.270 By the way. 19:03.280 --> 19:05.230 So you're not is that my English is a little bit. 19:05.230 --> 19:10.560 Sometimes I get it sighted and I speak in Spanish Portuguese and all mix. 19:10.690 --> 19:16.610 So she's been through some resume and she was struggling to find new patients. 19:16.630 --> 19:16.910 Right. 19:16.930 --> 19:18.670 She's had great injuries. 19:18.790 --> 19:21.440 She had her clinic and all that. 19:21.460 --> 19:29.140 So she called me one day and say OK I need a web site in order to reach more people maybe do I need 19:29.360 --> 19:30.910 to put out what I have. 19:30.910 --> 19:39.670 And I we we have a session where we talk about creating videos maybe YouTube videos talking about the 19:39.670 --> 19:45.020 benefits of our computer and how it can help your clients write their patient. 19:45.040 --> 19:49.000 So we did the Web site within very basic all the same. 19:48.990 --> 19:54.580 And just using free blog means that you can find online. 19:54.790 --> 19:59.820 Also we did something very important which is we register her her business on Google Maps. 19:59.860 --> 20:05.560 So when people search on Google that the city where she live is called Flori not police. 20:05.570 --> 20:11.190 It's difficult to pronounce but it's a great place from Brazil is an island with for it to be just around 20:11.500 --> 20:13.580 great place. 20:14.290 --> 20:20.740 So when you go to a wall and you search at the compound Tristan which is important is inferior not police 20:20.890 --> 20:25.260 she comes first her business confers you know the Web site comforts. 20:25.270 --> 20:31.180 So right now two years later after we did simple start we didn't create any videos or anything just 20:31.180 --> 20:34.360 the website with some of the musicians. 20:34.450 --> 20:42.160 Today she is getting all the clients 100 percent of the clients by the website so she gets email calls 20:42.300 --> 20:48.010 and people say oh I wonder if Ponyo on Google and I want to schedule an appointment with you. 20:48.010 --> 20:53.770 So basically her business on this case this is a proof case we're just having a website and optimized 20:53.830 --> 20:59.230 Web site with registering your business on see if you have a local business especially you see that 20:59.410 --> 21:01.450 on there. 21:01.480 --> 21:07.220 The possibilities are endless especially if your web site are ranked very high on the search. 21:07.610 --> 21:08.330 OK. 21:08.380 --> 21:15.550 And so you said that's mostly because she was creating other content related to actually she was in 21:15.550 --> 21:21.000 that area and she had no all in person feel she had no website no YouTube channel nothing. 21:21.190 --> 21:26.140 And the only thing with it is the first step that we are suggesting here which is the website unregister 21:26.300 --> 21:33.220 the Web site on Google or on Google business so Google Maps can find exactly the location right to do 21:33.220 --> 21:34.010 that. 21:34.030 --> 21:39.340 Basically you go to I think it's business that Google took on I can confirm that on the website I'm 21:39.640 --> 21:46.250 on your company there and Google will send you an e-mail to the address that you said is your business. 21:46.270 --> 21:52.060 So when you receive the mail you will have a code inside the mail you open that you all to certain specific 21:52.170 --> 21:58.320 websites you enter the code and by doing that will confirm that you have a real business and the address 21:58.320 --> 21:59.080 is you. 21:59.130 --> 22:05.740 So at the at that time Google will start showing a Google Maps your location. 22:05.740 --> 22:07.910 So that's very very powerful. 22:07.930 --> 22:08.520 Nice. 22:08.560 --> 22:09.480 That's pretty. 22:09.490 --> 22:10.400 Pretty good. 22:10.600 --> 22:11.850 I like it. 22:11.950 --> 22:13.220 It's not too hard either. 22:13.420 --> 22:16.940 So that's great. 22:17.300 --> 22:18.160 Awesome. 22:18.170 --> 22:20.470 So I see we have eight people watching. 22:20.470 --> 22:24.160 We've got two people chatting with us Rick and Adam thanks for your questions. 22:24.160 --> 22:30.820 We're going to get to Rick's question in just a second but if anyone else is here first say what's up 22:30.910 --> 22:32.860 in the chat let us know who is listening. 22:32.860 --> 22:36.790 We don't we can't see who's watching unless you let us know in that shot. 22:37.010 --> 22:40.590 And if you have any questions please post them. 22:40.630 --> 22:48.640 So the next question is from Mirek from Jay learning's studios and he says my start and my target clients 22:48.640 --> 22:50.820 have very fragmented locations. 22:50.860 --> 22:57.430 Does this mean I need to depend more on organic growth and good Osseo aside from email growth. 22:57.970 --> 23:05.610 And my target is people interested in starting their own small business especially in Canada Sonia what's 23:05.610 --> 23:05.940 up. 23:05.940 --> 23:07.500 Erica thank you for chatting. 23:07.500 --> 23:10.550 Please let us know if you have any questions. 23:10.590 --> 23:11.250 OK cool. 23:11.250 --> 23:19.540 So for Rick's question maybe I can just answer a couple questions for me. 23:19.540 --> 23:23.740 I'm wondering what kind of what does your actual business do. 23:23.740 --> 23:24.960 How are you helping. 23:25.000 --> 23:31.090 Because this could you know if your client is all over the place it's going to be hard for you to start 23:31.090 --> 23:36.220 a business where you know you're going in one on one with that business as you're basing your business 23:36.220 --> 23:38.280 on client meetings with them. 23:38.350 --> 23:45.060 But if you're creating online content then it doesn't really matter if your audience is fragmented. 23:45.190 --> 23:50.790 I mean that's the beauty of the modern world is that we can start businesses and help people you know 23:50.830 --> 23:52.930 from Canada to Australia. 23:52.930 --> 23:59.370 So you know I think the first thing is to start putting out content. 23:59.530 --> 24:06.610 Content Marketing is huge and that's a huge part of our course and that's all going to go back and drive 24:06.610 --> 24:08.670 people to your email list. 24:08.710 --> 24:14.260 And so I think that's just as important for a business with an audience all over the place as one that's 24:14.550 --> 24:15.340 you know a local. 24:15.350 --> 24:24.460 But now Diego Do you have any advice for Rick for dealing with clients that are all over the place and 24:24.460 --> 24:25.720 really love his answer. 24:25.710 --> 24:27.210 If you if you can. 24:27.220 --> 24:31.580 OK so you said it's online content so it's going to like content to exactly what you said fill it with 24:31.660 --> 24:32.700 online content. 24:32.720 --> 24:34.730 We have the great advantage. 24:34.840 --> 24:38.310 We have no barriers the only the only thing that I can. 24:38.320 --> 24:45.220 I mean if I look to your question here maybe you were planning to do to run at let's say Facebook ads 24:45.250 --> 24:46.780 Google ads or anything of ads. 24:46.790 --> 24:51.670 What do you need to find a specific location for your audience and you have audience in different specific 24:51.670 --> 24:54.310 cities let's say on that case. 24:54.340 --> 25:00.820 My suggestion would be a great separate acts if you want to test really well which location performs 25:00.820 --> 25:03.100 better or you can at all the location. 25:03.100 --> 25:10.030 Let's say you have a place on New York Vancouver Canada and Toronto you can add the three cities so 25:10.060 --> 25:14.870 your actual show only two people in the specific locations or if you want to test you can separate. 25:15.020 --> 25:19.010 Other than that as Phil said you have online content. 25:19.140 --> 25:21.310 Rick you are doing that. 25:21.410 --> 25:27.280 You are in the right place for first because we have amazing content for you and you are doing. 25:27.280 --> 25:32.350 I think you are doing the right steps because you are watching these you will be playing this Friday 25:32.370 --> 25:37.360 so you probably ought to really apply the strategies I see of your website the email list on everything. 25:37.360 --> 25:44.070 So yeah I think it also if you have to decide is your target audience going to be Canadian businesses. 25:44.080 --> 25:48.010 And it probably will because if you specialize in that. 25:48.010 --> 25:54.490 I'm sure Canada has different rules than other countries maybe even different states and cities in Canada 25:54.490 --> 25:55.650 have different rules. 25:55.720 --> 26:00.670 So you really do have to make that decision right now though when you're launching your business and 26:00.670 --> 26:02.080 you're growing your business. 26:02.080 --> 26:09.460 Who are you targeting because that's just going to make it a lot easier if you are if your online content 26:09.460 --> 26:14.010 if you're creating courses or putting out blog articles or whatever you're putting out. 26:14.140 --> 26:23.290 If it doesn't pertain to people in California for example then there's no use you know trying to get 26:23.290 --> 26:25.500 an audience from California. 26:25.510 --> 26:31.070 And yeah maybe someone might be searching for online business and run across your site and sign up for 26:31.070 --> 26:32.290 your e-mail list. 26:32.320 --> 26:38.070 But I guess what I'm saying is like if you're targeting Canadian small businesses that's the keyword 26:38.080 --> 26:44.070 that you're using in all of your content you're putting that address as your youtube tags in your titles 26:44.080 --> 26:49.620 and your descriptions throughout your website in your blog articles so that Google sees that. 26:49.630 --> 26:51.560 So you can grow organically. 26:51.640 --> 26:56.920 And then of course if you do do more paid advertising through all the methods we talk about in the course 26:57.270 --> 27:01.330 you know you're targeting business owners in Canada. 27:01.330 --> 27:05.540 So that's just the decision that you need to make right now. 27:05.680 --> 27:05.980 OK. 27:05.980 --> 27:13.270 So Rick follows up though says I meant more that there are a lot of small groups and hang out and a 27:13.270 --> 27:15.250 lot of different online places. 27:15.610 --> 27:16.550 Oh I see so. 27:16.580 --> 27:16.900 OK. 27:16.900 --> 27:22.830 So this is a good question to for everyone because in the course we talk about find the place where 27:22.830 --> 27:24.480 your target audience is. 27:24.630 --> 27:31.320 I think when you're starting out you've got to pick one and sort of dive deep into that area or that 27:31.320 --> 27:37.710 one location rather than spread yourself too thin you know it would be great to be on all the social 27:37.710 --> 27:42.350 media platforms and forums but you probably just don't have enough time to do that. 27:42.360 --> 27:44.400 If you do by all means that's great. 27:44.430 --> 27:52.640 But I always suggest finding the place where you think there's the most high quality high value audience. 27:52.760 --> 27:53.310 Yes. 27:53.370 --> 28:02.380 That will have the money to pay for your services and get the target audience with your content most. 28:02.400 --> 28:03.360 And exactly. 28:03.570 --> 28:09.720 And a great way to do that is going to the different channels on unluck search for something related 28:09.870 --> 28:11.130 of what you are creating. 28:11.130 --> 28:14.410 So let's say you are helping small business owners. 28:14.550 --> 28:19.800 So you go to YouTube and you search specific keywords related to your business and see if people see 28:19.800 --> 28:24.930 the videos that they have there and see how many views see if people are asking questions they are liking 28:24.950 --> 28:29.180 the video or the engagement of the community and do the same on Facebook or Instagram. 28:29.310 --> 28:36.380 In all the channels so you will you will have the tools to decide where to go first. 28:36.420 --> 28:39.090 Because we don't want to go to all the channels all at the same time. 28:39.130 --> 28:40.100 We are talking the last. 28:40.100 --> 28:45.450 All right we want to we want to fix on one channel dominee that create your money. 28:45.660 --> 28:52.400 Your your your content or your videos your polls and everything and after that jump to the next one. 28:52.620 --> 28:56.000 So that's a very good way to start actually. 28:56.270 --> 28:56.760 Yeah. 28:56.790 --> 29:03.480 So Rick hopefully that gave you some ideas or just kind of what we would do if we were in your shoes. 29:03.480 --> 29:06.120 Let us know if you have any follow up questions. 29:06.120 --> 29:11.490 We have another question from Sonia and I just want to welcome a couple more people who popped in Chad. 29:11.490 --> 29:14.690 So Mark from Chicago welcome. 29:14.760 --> 29:18.120 And then also Sonya and Erika welcome here as well. 29:18.120 --> 29:24.030 So Sonia as any ideas if you create online courses but they are specific for local students because 29:24.030 --> 29:26.540 of the programs. 29:26.730 --> 29:34.770 I think this is an opportunity for higher premium courses of course Ron you to me right now with our 29:34.770 --> 29:44.360 course you do me is a great place for big courses that are related to or that a lot of people would 29:44.360 --> 29:46.090 be interested in. 29:46.430 --> 29:47.180 And that's. 29:47.390 --> 29:53.420 And they charge 10 to 15 dollars for them because that's the going rate for an online course for that 29:53.420 --> 29:54.480 kind of content. 29:54.680 --> 29:58.500 But if you have a very specific type of course I'd be interested to know what it is. 29:58.500 --> 30:04.160 Sonia if you want to comment and let us know what kind of programs you teach. 30:04.190 --> 30:11.420 Give me a better idea because you know it could be you know a specific language class or could be. 30:11.510 --> 30:14.080 I don't know what it would be city or yeah. 30:14.310 --> 30:19.490 And I mean if he's very mean she feels like any specific city of you or I know where you are coming 30:19.490 --> 30:21.600 from Costa Rica on you're so welcome. 30:21.800 --> 30:27.680 Let's say he's a CEO of Costa Rica that you are teaching them specifically how to do something on that 30:27.680 --> 30:28.760 case. 30:28.790 --> 30:34.520 I think one of the best option you can go online or create ads and target these people or you can go 30:34.760 --> 30:41.210 on and walk walk out the door and just go to a local business or go to the educational institutions 30:41.270 --> 30:47.870 on your CD and tell them that you have a premium course that you will that will help the students accomplish 30:47.870 --> 30:50.270 these these and these. 30:50.660 --> 30:51.790 Maybe you can post. 30:51.800 --> 30:58.010 I mean I not believing that I'm telling you that but maybe you can buy an ad on the local newspaper 30:59.270 --> 31:07.280 but yet any strategies to go locally if you have to make a very specific niche on your CD you can you 31:07.280 --> 31:08.080 can do it. 31:08.420 --> 31:08.840 Yeah. 31:08.900 --> 31:15.680 And I think like I said you have that opportunity in Trinity to charge higher premium price for that 31:15.680 --> 31:17.300 type of course. 31:17.540 --> 31:24.830 You know of course it depends on kind of what the what the topic is what people are paying for this 31:24.830 --> 31:28.680 kind of course in your local area already. 31:28.970 --> 31:34.270 But you could try with you to me it could be a great places to host the content. 31:34.280 --> 31:38.660 You could also opt out of the Emmy promotions which means that they're not going to solve your course 31:38.660 --> 31:44.000 for discounted and you can charge whatever and you can basically use you to me just as a place to host 31:44.000 --> 31:45.050 it. 31:45.050 --> 31:50.240 You could keep it private or you could use a tool like teachable or think graphic that allow you to 31:50.240 --> 31:52.490 charge whatever you want. 31:52.610 --> 31:55.420 So Sonia says K-12. 31:55.520 --> 32:03.420 So I'm guessing that means just like standard classes that you know you learn in elementary school or 32:03.420 --> 32:04.250 high school. 32:04.250 --> 32:05.450 So yeah I think 32:08.680 --> 32:15.760 I mean yeah I think I would just test it out and try and think if you have any more specific. 32:15.760 --> 32:22.940 I don't know what K-12 necessarily means that could be science classes math classes. 32:23.290 --> 32:27.770 It could be tutoring opportunities. 32:28.340 --> 32:36.520 And let us know why you are thinking is only for local students because I mean you can try to plan your 32:36.520 --> 32:43.330 content and you of course ignore their tool to reach all the Spanish speaking students for example because 32:43.390 --> 32:50.330 I mean if they are learning something you can so in specific Spanish you can teach them. 32:50.530 --> 32:56.360 So if you can replace here Sonia and tell us why we think you gay. 32:56.410 --> 32:58.400 Why do you think it's only for local students. 32:58.400 --> 33:04.630 And if you have the chance let us know if you if you think you have the chance to expand a their outings. 33:04.720 --> 33:05.500 Yeah definitely. 33:05.500 --> 33:12.430 I think it could even throughout Costa Rica if all your classes are geared towards some you know I don't 33:12.430 --> 33:19.660 know what the Costa Rican You know education is like or what the standards are but I think you can open 33:19.660 --> 33:22.930 yourself up to a bigger audience. 33:23.140 --> 33:23.760 So cool. 33:23.760 --> 33:24.650 Thanks for the question. 33:24.700 --> 33:27.380 If you have any follow up ones please let me know. 33:27.490 --> 33:28.940 We got another question from Erica. 33:28.960 --> 33:30.370 Don Interior's. 33:30.370 --> 33:33.120 Erica thanks for the message earlier. 33:33.130 --> 33:36.130 I hope I answered your question about the backdrop. 33:36.130 --> 33:42.730 She has a question about her heard interior design business she says she has a lot of clients already 33:42.730 --> 33:44.010 for her design business. 33:44.140 --> 33:49.640 But right now I'm trying to grow my online student base trying to figure out the best way to do this. 33:49.660 --> 33:55.540 You have Web site YouTube channel and business accounts on Instagram and Facebook. 33:55.540 --> 33:56.140 Cool. 33:56.140 --> 34:03.040 So I want to actually I'm going to do some stocking of your YouTube channel and Facebook account just 34:03.040 --> 34:04.880 to see what you're doing right now. 34:04.900 --> 34:10.060 I mean you might be doing this already but you know right off the bat I'm thinking interior design is 34:10.060 --> 34:11.410 super visual. 34:11.410 --> 34:12.520 So Instagram is great. 34:12.520 --> 34:14.450 I would definitely check out Pinterest. 34:14.530 --> 34:21.780 Pinterest seems to be where a lot of people in your target audience would be hanging out. 34:21.790 --> 34:25.840 So if you don't have a Pinterest account I would definitely started Pinterest account. 34:25.840 --> 34:29.320 We have a section on that in the course even for me. 34:29.320 --> 34:34.690 Pinterest has been pretty well doing pretty well and all it takes is you know sign up for an account 34:34.690 --> 34:41.260 setting up a couple of Pinterest boards pinning a bunch of your best content and I get people re pinning 34:41.260 --> 34:45.430 some of my content semi frequently so. 34:46.210 --> 34:49.300 And then you also have classes I know which is what you do. 34:49.300 --> 34:52.020 You teach sort of interior design. 34:52.270 --> 34:54.790 And so I'm assuming but I don't know. 34:54.790 --> 35:01.240 I have to stogy a little bit more on YouTube but teaching on YouTube is the best way to get new students 35:02.500 --> 35:04.420 to find your classes. 35:04.540 --> 35:12.190 So teaching you know bit interior design skills all the basics you know over your classes on colors 35:12.250 --> 35:15.940 and the different styles. 35:15.940 --> 35:19.130 So definitely putting out free content on there. 35:19.140 --> 35:24.250 Diego you have any ideas why you yours. 35:24.460 --> 35:25.980 Erica thank you for your question. 35:26.000 --> 35:28.520 I'm here on your YouTube channel. 35:28.570 --> 35:29.380 Looks great. 35:29.440 --> 35:32.220 So you have a great image on the back burner emoji. 35:32.290 --> 35:32.910 Great. 35:32.920 --> 35:37.710 Maybe you can add your Web site there or you can add the phrase reach your audience card. 35:37.720 --> 35:43.730 So they see that much which is looking great right now and they read what you have to say here. 35:44.020 --> 35:48.530 Maybe give them a call to action Hey subscribe to that channel or ABC. 35:48.550 --> 35:49.690 Go to my Web site. 35:49.690 --> 35:51.610 This is the link or something like that. 35:51.620 --> 35:57.470 I see also that you have the description of your channel on the Chernow home page. 35:58.080 --> 36:02.540 And I see that you have your link there. 36:02.620 --> 36:04.240 Excellent. 36:04.610 --> 36:10.420 And you can also one thing that you can like right now Erica yse on day when you when you are on your 36:10.420 --> 36:17.140 home page on on YouTube on YouTube channel of home page and you have the top banner on the bottom right 36:17.140 --> 36:23.960 hand side you can add links on there so you can add links to your Facebook page to your you me page 36:24.020 --> 36:28.020 to you to me profile on your web website and all that. 36:28.090 --> 36:35.020 Even if you want to go a little bit more optimize you can add a link to a landing page where you are 36:35.080 --> 36:38.000 offering something for free and you collect their name and e-mail. 36:38.320 --> 36:44.190 That's happening on the bottom right hand side of the YouTube banner. 36:44.230 --> 36:52.840 One thing that I noticed really quickly was Erica on your youtube me profile the link to your Facebook 36:52.840 --> 36:57.390 page doesn't work and I don't know how many people actually go from you. 36:57.410 --> 37:02.860 You know look at your UMT profile but I know I look at a lot of other anti-crisis profiles and I use 37:02.860 --> 37:09.480 those links to people's Web sites and Facebook pages a lot and in fact when someone searches your name 37:09.510 --> 37:15.750 Erika Fogelman in google you to me profile is the very first thing that pops up because he really has 37:15.750 --> 37:18.000 so much weight in SC right now. 37:18.360 --> 37:21.690 But when something goes to that length they're going to see your classes. 37:22.140 --> 37:25.490 And then they see those links to your Facebook page and your web site. 37:25.650 --> 37:29.350 But the Facebook link doesn't work so I just that's a quick fix. 37:29.430 --> 37:35.450 And then add your YouTube channel and you can add a couple of other things to your Twitter if you have 37:35.460 --> 37:36.070 Twitter. 37:36.090 --> 37:41.740 I forget what else you tell me allows but definitely update those two things as well. 37:41.950 --> 37:43.410 I if you have a Facebook. 37:43.530 --> 37:50.520 Excuse me if you if you have a Facebook page or any community maybe on Pinterest on Instagram when you 37:50.520 --> 37:53.110 promote your YouTube channel. 37:53.310 --> 37:54.950 We talk about this on the last call. 37:54.940 --> 38:03.210 Also Erica you can add at the end of day of your channel you Arel a specific code on that when they 38:03.210 --> 38:11.250 click on that they will be forward to the YouTube channel home page with a pop up just asking them to 38:11.250 --> 38:12.420 subscribe to your channel. 38:12.420 --> 38:17.280 So the first the only action they have when they click on the link is your channel on the back a pop 38:17.280 --> 38:18.970 up saying hey subscribe. 38:19.200 --> 38:21.460 I mean they can close or clicks right. 38:21.720 --> 38:26.760 I mean they already know you if they want to receive more information about you what you are all the 38:26.760 --> 38:28.200 content that you're creating. 38:28.200 --> 38:29.600 Of course they will subscribe. 38:29.610 --> 38:32.350 And that's a great quote from that for me personally. 38:32.430 --> 38:38.070 It's working very very well or is simply just I mean we we can do it for free just adding specific code 38:38.140 --> 38:39.030 at the end. 38:39.390 --> 38:40.000 Yeah. 38:40.230 --> 38:44.330 And then and that's right in the course we have a lecture on that. 38:44.580 --> 38:50.840 I think the biggest thing that I'm realizing with you is that you have your intent Tiriel design business 38:51.920 --> 38:55.900 which your web site is geared towards Is that what your online teaching. 38:55.910 --> 38:59.610 It's not that site is not really geared towards your online training. 38:59.720 --> 39:05.270 And I think it actually is better in this case to keep them separate because the clients and your target 39:05.270 --> 39:12.140 audience for your actual design business is going to be different than people who want to learn that 39:12.140 --> 39:12.810 kind of stuff. 39:12.810 --> 39:16.020 Some might crossover but I think it's mostly separate. 39:16.280 --> 39:21.590 And so I think you need to actually have a Web site that is geared towards your online learning so that 39:21.590 --> 39:26.900 you can do things like write blog articles related to people learning this these skills you can come 39:26.900 --> 39:28.740 up with a lead magnet. 39:28.760 --> 39:35.570 Because I see that I don't know if you're growing your e-mail list much or at all but I don't see like 39:35.570 --> 39:41.670 an option for signing up for your e-mail list on your Web site Allissa on the home page. 39:41.990 --> 39:48.220 And so I see Erika Fogelman dot com is available if you want to start a brand based off of your name. 39:48.380 --> 39:54.680 Maybe starting that sort of web site or you could you know get a web site more like learn interior design 39:54.680 --> 39:58.930 dot com which I'm sure isn't available. 39:58.940 --> 40:05.000 But you know all the bay it's kind of like all the basics just having it set up so like you know we're 40:05.000 --> 40:12.100 talking about all these things that I don't want to overwhelm you but have a Web site that directs people 40:12.100 --> 40:17.140 back to your courses on that website site make sure there's an option for people to sign up for your 40:17.140 --> 40:24.910 email list have a lead magnet some sort of you know write a 25 page ebook or something that teaches 40:24.910 --> 40:29.950 skills related to one of your classes or even just turn one of your classes like your how to design 40:29.950 --> 40:38.230 a room in 10 easy steps class just turn that into a quick little e-book or something and have that as 40:38.230 --> 40:43.050 your lead magnet to get people on your e-mail list and then just stick with it. 40:43.150 --> 40:50.020 You know you've been putting out content on YouTube for Looks like a while now like a year but you know 40:50.020 --> 40:51.990 try to be a little bit more consistent. 40:52.030 --> 40:54.880 You can make shorter videos I see your videos. 40:54.880 --> 41:00.310 I've been watching them but the videos are like 14 15 minutes 10 13. 41:00.310 --> 41:06.420 I see you have a couple shorter ones too which are your course overviews but putting out like even just 41:06.430 --> 41:13.420 like one minute videos or 30 minute videos on like I don't know like a cool style like that you can 41:13.420 --> 41:19.510 kind of I see your Facebook you're doing a lot of Facebook posts which is great but maybe turning those 41:19.510 --> 41:23.090 kind of into little short 30 second videos. 41:23.110 --> 41:25.680 Hey check out this cool style. 41:25.750 --> 41:28.450 This is what you can do. 41:28.650 --> 41:28.970 Yeah. 41:29.080 --> 41:36.930 I mean there's like a lot I would love to just start over it already. 41:37.120 --> 41:37.410 Yeah. 41:37.450 --> 41:44.710 Because I also YouTube algorithm likes when we are consistent so if you are creating VTES consistently 41:44.760 --> 41:50.350 that's a matter of how long the video needs or I need just put the videos uploaded videos every week 41:50.380 --> 41:52.210 every other day. 41:52.270 --> 41:56.400 Your audience will start expecting for you to post these people. 41:56.500 --> 42:00.510 People will start subscribing they will be notified every time you upload. 42:00.640 --> 42:03.130 So its ISA lot of work. 42:03.130 --> 42:07.900 We know that even we are failing sometimes to post regularly on YouTube. 42:08.190 --> 42:09.620 But its worth it. 42:09.620 --> 42:13.540 People we have clients we have friends that are doing that. 42:13.600 --> 42:17.510 We saw one of them on Meudon me live last month. 42:17.740 --> 42:22.350 They are having a great resource some people are posting every day on YouTube so some people are doing 42:22.370 --> 42:24.900 once a week or two or three times a week. 42:24.950 --> 42:31.780 So if you have great strides you also need to be consistent and then another idea just throwing one 42:31.780 --> 42:34.570 more out there is a free course. 42:34.570 --> 42:37.680 Its a great way to grow your audience faster. 42:37.690 --> 42:45.790 You could put on you to me maybe just you know something pretty short 30 minutes or less just something 42:45.790 --> 42:51.190 like pretty basic thats on who wants to get into interior design its like the first thing that you need 42:51.190 --> 42:51.980 to learn. 42:52.240 --> 42:58.210 And so putting out like a free course and you can even on you to me use that bonus lecture which is 42:58.210 --> 43:02.020 the last lecture to drive people to your email optin. 43:02.010 --> 43:07.390 So this is what I would do I would create that eBook like I said on your website and then I would create 43:07.390 --> 43:13.690 a 30 minute free course and at the end of that three course I have that bonus lecture and say hey like 43:13.720 --> 43:20.470 if you want my 25 page ebook or whatever it is go here and sign up and thats not allowed within you 43:20.470 --> 43:20.700 to me. 43:20.710 --> 43:27.450 And I I actually interviewed someone this guy Mike Wheeler who teaches sales force courses for my podcast 43:27.490 --> 43:30.120 and he is doing that strategy. 43:30.340 --> 43:38.170 And when he started out he was he got I think like in a month or so he got 200 people from his free 43:38.200 --> 43:44.590 course on you to me to sign up for his email list and that is just automatically people who are interested 43:44.620 --> 43:47.670 and then he launched his paid course and he did pretty well. 43:47.680 --> 43:53.700 The other thing is you could put this free course on something like teachable or think ific and its 43:53.710 --> 43:54.660 free to get started. 43:54.660 --> 44:00.490 So you can just do that and you're going to have to do the promotion yourself there's not as much traffic 44:00.490 --> 44:02.810 as you would find on you to me organically. 44:03.070 --> 44:08.410 But if you're promoting it on social media and YouTube you might get some traffic for a free course 44:08.860 --> 44:13.270 and you automatically get all of their email addresses rather than on you tell me where you have to 44:13.270 --> 44:19.540 like get someone to go all the way through the bonus lectures so a free course is another thing that 44:19.540 --> 44:20.220 I would do. 44:20.470 --> 44:22.390 So lots lots of work going on. 44:22.380 --> 44:28.900 It sounds like you're busy anyways so if you're a regular there is no hope. 44:29.050 --> 44:34.210 I hope all these ideas can help you and not scare you off. 44:34.620 --> 44:35.240 Cool. 44:35.260 --> 44:41.400 I think there was another question that popped up on me mind that thanks everyone for watching. 44:41.400 --> 44:42.790 We got 10 people. 44:42.810 --> 44:45.290 Everyone welcome. 44:45.280 --> 44:46.470 We really appreciate it. 44:46.470 --> 44:51.410 Let us know if this is helpful to you guys and girls. 44:51.820 --> 44:53.900 OK Adam asked another question. 44:54.210 --> 44:59.250 In terms of content I create I always have ideas larger than what I can create. 44:59.280 --> 45:02.070 IEEE large casse expensive locations. 45:02.070 --> 45:06.300 Do you have any tips for dealing with scaling it down for the time being. 45:07.080 --> 45:07.980 That's a good question. 45:07.980 --> 45:13.600 I think that's just like a good challenge that you have to do yourself and I swear it for me. 45:13.620 --> 45:16.290 It has always been just putting out content. 45:16.440 --> 45:23.100 And so as a video creator what's worked for me was taking my camera out with me on a camping trip or 45:23.100 --> 45:29.640 on my vacations or literally just going for a walk and challenging myself to make a video today with 45:29.880 --> 45:35.300 my own equipment and do it in the next day and put it out. 45:35.430 --> 45:36.740 And it's great. 45:36.740 --> 45:43.530 You know there's the two routes of filmmaking and I know I'm just not that route of big. 45:43.530 --> 45:45.430 Hollywood star productions. 45:45.570 --> 45:50.970 And so I don't have that much advice for going that route but I still think if you want to go that route 45:51.120 --> 45:54.860 and you're just getting started out you need to build that portfolio yourself. 45:54.870 --> 46:02.700 And so challenging yourself to you know learn the skills will benefit you when you do those bigger productions 46:02.700 --> 46:03.210 later on. 46:03.210 --> 46:10.140 Because I know as a filmmaker and from my friends who are in that industry to like the people who never 46:10.140 --> 46:13.980 filmed themselves the people who never edited their films themselves. 46:14.130 --> 46:17.850 They struggle when it comes to those bigger projects. 46:17.880 --> 46:24.630 And so knowing you know how to add it knowing how it works knowing how the actually filming works knowing 46:24.630 --> 46:27.870 how to work with actors and to interview people for a documentary. 46:27.870 --> 46:32.510 These are all skills that you can learn on your own by just working on projects. 46:32.520 --> 46:40.200 So I mean I think if you're asking for sort of tips for scaling down I think it really is just like 46:40.650 --> 46:43.990 a chance you have to challenge yourself and you just have to do it. 46:44.190 --> 46:52.470 You just have to put together a video today or this weekend and and start putting out that content online. 46:52.470 --> 46:58.410 The people that I know who are most successful in the video industry out of all of my friends who went 46:58.410 --> 47:02.860 to film school with me are the ones that were working on projects on their own. 47:03.090 --> 47:09.060 And I know for some of my biggest successes has been just working on projects on my own. 47:09.060 --> 47:15.120 I know I've announced in a bunch of my classes and talked about it a lot but I did this passion project 47:15.510 --> 47:19.680 short documentary this past year and it's been my most successful project. 47:19.680 --> 47:25.020 We shot it in a day though it was with my two friends who had all the gear because they started their 47:25.020 --> 47:30.360 production company and they have cameras so we didn't have to rent anything which we shot it in a single 47:30.360 --> 47:32.250 day I edited it over a few weeks. 47:32.250 --> 47:38.490 I had a friend do music for it and it got into six seven film festivals so far. 47:38.600 --> 47:45.480 It was just sort of like a passion project that you know it just took doing OK. 47:45.820 --> 47:51.450 As far as that that's what I most That's mostly what I did created usually go pro travel videos and 47:51.450 --> 47:54.390 activity based stuff in order to actually get it out. 47:54.390 --> 48:02.850 But I usually even try to turn those into five have had series with graphics in the works. 48:03.070 --> 48:03.550 Yeah. 48:03.600 --> 48:04.410 I don't on. 48:04.440 --> 48:07.910 Adam sounds like you have these ideas. 48:08.330 --> 48:10.000 And also I don't want. 48:10.080 --> 48:13.550 This is more like a personal thing right for me. 48:13.740 --> 48:14.110 I will. 48:14.130 --> 48:19.140 I will recommend you don't do NOT look always for perfection. 48:19.140 --> 48:24.950 You know me personally I always want everything to be perfect the perfect graphics when I am creating 48:24.950 --> 48:27.810 a course for example all the background. 48:27.810 --> 48:32.040 Last month we would try to just send me the I was planning to meet with my wife. 48:32.040 --> 48:36.680 I was planning to record some lectures and just send it on. 48:36.690 --> 48:42.030 My wife said no you will you one word here you know do you need to do hiking we need to learn stuff. 48:42.210 --> 48:52.800 So basically what Phil say sets I think is great consistency just put content out create de-value I 48:52.800 --> 48:59.370 mean you can you can create a feel for example that have a great value a great message for your audience 48:59.370 --> 49:01.180 and people really like it. 49:01.600 --> 49:07.970 We've been with the tools and you have also everything the pencil few and not especially. 49:08.160 --> 49:14.100 I mean I don't know much about the movie industry or anything like that but there is the You Tube Casey 49:14.100 --> 49:20.940 Neistat she creates he have like millions of subscribers on YouTube now and he just do the whole blog 49:21.960 --> 49:23.630 with the Canon camera. 49:23.640 --> 49:26.430 You know selfie stick on a microphone. 49:26.450 --> 49:34.460 And the way he said that the way that he creates the story that Brooke is the way that captivates people 49:34.470 --> 49:37.430 and people are coming back all the time for more and more. 49:37.860 --> 49:39.690 I don't know if that's I would example feel for that. 49:39.690 --> 49:40.450 What do you think. 49:40.500 --> 49:50.460 I think it's a really interesting thing in terms of U2 today because Casey he's amazing he started out 49:50.880 --> 49:58.170 and he basically had some success in the past off of YouTube but he really found his success in doing 49:58.170 --> 50:02.060 daily vlog his daily blog which he did for like over a year. 50:02.490 --> 50:09.390 But it was he lives such an extraordinary and interesting life in New York that you know I can try to 50:09.390 --> 50:09.910 do that. 50:09.920 --> 50:15.180 But every day I would just be me here in my office with my cat and a couple of shots of going back and 50:15.180 --> 50:17.210 forth between my cat then I eat lunch. 50:17.220 --> 50:19.950 Then I come back to my desk so I would be super boring. 50:19.950 --> 50:21.650 But you know he lives in New York. 50:21.650 --> 50:27.460 He has all these interesting things going on which makes his life just interesting to watch. 50:27.540 --> 50:31.760 And I actually there is this great let me see if I could find it. 50:31.900 --> 50:38.220 Adam I think this would be really interesting for you to watch but there is this talk by Caleb quadric 50:38.250 --> 50:43.290 and this guy from left coast films. 50:43.620 --> 50:51.840 They did a talk at a convert conference last week and they talked about the title as is blogging the 50:51.840 --> 50:53.890 worst way to start a YouTube channel. 50:54.210 --> 50:59.790 And I think there are so many people trying to do that right now but it's hard because not everyone's 50:59.790 --> 51:04.670 life is interesting and especially if you don't have an audience already. 51:04.710 --> 51:09.580 No one is going to care about your life even if it is you know you're traveling a bit. 51:09.630 --> 51:11.660 Some people might end up finding that. 51:11.670 --> 51:18.870 But I think a better way to start your video business or your your non-video business and you're doing 51:18.870 --> 51:26.490 videos for that is by helping people and by sort of you know doing more like tutorials helping people 51:26.490 --> 51:27.010 out. 51:27.240 --> 51:32.750 But of course that that might not be what Adam wants to do with his business. 51:32.760 --> 51:39.480 You know if you want to be a filmmaker that's a little different but I'm going to chart this to you 51:39.480 --> 51:44.040 out him or in the comments because I think this will be very interesting for you to watch. 51:45.510 --> 51:51.360 Video about blogging like an hour but it's super beneficial. 51:51.480 --> 51:52.460 That. 51:53.160 --> 51:54.350 You ask me questions here. 51:54.360 --> 51:54.990 Wow. 51:55.040 --> 51:57.030 Yeah most of the hour. 51:57.300 --> 51:59.440 Yeah we'll go for it. 51:59.450 --> 52:03.930 You know the next 10 minutes or so if anyone has other questions we'll get to them. 52:03.930 --> 52:09.410 I'm trying to think if there were any questions in the course that we didn't get to. 52:09.450 --> 52:12.180 There weren't any on the announcement. 52:12.180 --> 52:19.270 I don't think is there anything else guys that you guys are interested in in the course that we could 52:19.270 --> 52:20.330 make it better. 52:20.470 --> 52:25.780 If there's things that we haven't talked about in the course let us know. 52:25.960 --> 52:28.970 I know Diego you're going on vacation next week where are you going. 52:28.970 --> 52:35.910 Yes I'm going to Berlin for three days and after that we are going for a week on Switzerland. 52:35.960 --> 52:39.970 It's a city call Lauter border or something like that. 52:40.000 --> 52:41.740 It is like the paradise on earth. 52:41.780 --> 52:44.020 They said I mean it's a first and ongoing. 52:44.080 --> 52:46.160 They have like waterfalls all over the place. 52:46.160 --> 52:52.200 It's like a small canyon on the CDs with the inside the can you know you know you have the money and 52:52.690 --> 52:53.880 I'm very excited about it. 52:53.920 --> 52:54.430 Wow. 52:54.460 --> 53:00.530 Loutre Brenin loud there BRUNDIN and let me know what it is. 53:00.610 --> 53:02.600 I'm looking at Switzerland. 53:02.620 --> 53:03.870 Have you been here. 53:04.260 --> 53:05.820 It's. 53:05.940 --> 53:06.890 That's it. 53:06.900 --> 53:08.370 That's it man. 53:08.400 --> 53:08.970 I don't know where. 53:08.970 --> 53:10.230 Let me look at the map. 53:10.230 --> 53:11.570 I love Switzerland actually. 53:11.610 --> 53:12.790 While my family is from. 53:13.100 --> 53:16.790 Not my family but my great grandpa is from Switzerland. 53:17.010 --> 53:23.130 And that's oh that's pretty close to where my family is from. 53:23.130 --> 53:23.390 Yeah. 53:23.400 --> 53:34.490 If you look at a map Walter Brennan is to the east of cion Iowa and that's where my great grandfather 53:34.490 --> 53:37.680 is from you're pretty close to the Matterhorn too I think. 53:39.250 --> 53:48.330 See Middle East what's the name of the city on s on this. 53:48.660 --> 53:49.970 It's an amazing place. 53:50.060 --> 53:55.800 And also we are going to next CD a little bit north which is screen Greendale Walt. 53:55.940 --> 53:57.880 Oh are you out yet. 53:58.160 --> 54:03.380 I think he's said that he's the capital of of hikin or something that they have like amazing hiking 54:03.490 --> 54:05.620 or that you can hike that you can't do. 54:05.870 --> 54:07.490 So excited about it. 54:07.850 --> 54:11.470 So awesome I'll try to ask questions from there guys and send you pictures. 54:11.480 --> 54:17.460 Maybe if you ask me for pictures on the questions I promise I will post some pictures so that you know 54:17.480 --> 54:19.530 I learned some tricks from the Swiss. 54:19.540 --> 54:22.590 They know they know a lot about efficiency over there. 54:22.950 --> 54:25.060 Yeah. 54:26.210 --> 54:28.190 Cool so. 54:28.610 --> 54:29.720 Man that's awesome. 54:29.720 --> 54:31.770 I'm jealous actually. 54:31.770 --> 54:34.250 Dude you're going to be there next week. 54:34.250 --> 54:35.890 Yes. 54:36.020 --> 54:40.450 Next week My film is playing in a film festival in Switzerland and a couple of weeks. 54:40.580 --> 54:41.320 Wow. 54:41.350 --> 54:42.590 When exactly. 54:42.590 --> 54:44.510 You know the date. 54:44.750 --> 54:46.040 I don't know the exact. 54:46.090 --> 54:47.690 I think it's in September. 54:47.690 --> 54:49.480 So it's a little bit later. 54:49.550 --> 54:51.140 So we're coming back September 10th. 54:51.140 --> 54:56.530 So if he's been waiting for the 16th it didn't last a little bit further. 54:56.830 --> 54:57.420 OK. 54:59.160 --> 55:00.020 Cool. 55:00.040 --> 55:01.540 We've got people signing off or not. 55:01.560 --> 55:04.090 We're not serving our audience the best that we can. 55:04.090 --> 55:05.400 Rick thanks for watching. 55:05.400 --> 55:09.470 We're going to sign off in a minute to see if there's any last questions. 55:09.480 --> 55:10.270 Let us know. 55:10.320 --> 55:13.830 As I mentioned earlier though please leave a review for the class. 55:13.830 --> 55:18.170 If you haven't done so already these really do help us out. 55:18.180 --> 55:21.370 I think Rick has already done that and I believe you have. 55:21.450 --> 55:25.110 Sonia I don't know if you have yet so far. 55:25.200 --> 55:30.530 Sometimes it takes a while for the reviews to get through the to me system but Sonia We appreciate it 55:30.540 --> 55:31.440 review. 55:31.540 --> 55:37.920 Erica the same with you if you would like to leave us a review and everyone else watching right now. 55:38.250 --> 55:40.620 Yes we definitely are you guys interested. 55:40.630 --> 55:46.170 And if we do another Q&A session in a couple of weeks I know the was going to while Diego is going to 55:46.170 --> 55:51.030 be gone for a while but maybe I can do one next week and just pop in and do a couple of questions. 55:51.030 --> 55:54.220 Let me know if you would like me to do that. 55:55.610 --> 55:59.280 And there's one more final question while you guys answer that question Erica. 55:59.540 --> 56:00.630 Yes. 56:02.050 --> 56:05.700 So time about free courses. 56:05.840 --> 56:13.130 She's heard that fellow you tell me instructors OK that these courses are often rated lower than paid 56:13.130 --> 56:16.290 courses and I'm worried that could hurt my brand. 56:16.310 --> 56:18.590 Any thoughts on that. 56:20.090 --> 56:23.050 I think that's a valid thought. 56:23.210 --> 56:32.660 I think there is data that shows that free courses typically get a little lower review than paid courses 56:33.290 --> 56:39.380 but to be honest I think if you put in the same amount of effort and you actually make a really high 56:39.380 --> 56:42.410 quality course that doesn't necessarily have to be the case. 56:42.410 --> 56:44.580 And I think that's the way I would go about it. 56:44.600 --> 56:50.720 I would you know think of it this is something that will actually grow your business in the long run 56:51.090 --> 56:55.780 it might be something that can grow it faster than you know anything else you're doing. 56:55.970 --> 56:59.970 And so put the effort in to make sure that it's a really great course. 57:00.080 --> 57:06.410 I'm doing it myself if I thought it wasn't valid and if I thought it was going to hurt my brand people 57:06.410 --> 57:08.870 were going to leave me bad reviews. 57:08.870 --> 57:11.050 Then I went to put out the free courses. 57:11.270 --> 57:12.650 But I'm still doing it. 57:12.650 --> 57:18.420 The other thing is put it on a place like teachable I think Efik you know those reviews. 57:18.450 --> 57:23.420 There's not a review system so people are going to see the reviews so not that bad. 57:23.450 --> 57:30.300 Like you know you don't want to just like not put it on me because you're scared you could put on both. 57:30.410 --> 57:36.980 But if you're really worried about that try putting it on your own platform with teachable or you did 57:37.350 --> 57:38.930 on some instructors. 57:39.270 --> 57:45.770 Erica they when they have the free cards the courses are proof they are excited and they will one new 57:45.770 --> 57:48.380 students so they get the free. 57:48.430 --> 57:53.360 The free call free course on post in like in not very optimized. 57:53.360 --> 57:56.410 Groups like Facebook groups where people are not very interested. 57:56.410 --> 58:02.030 Actually an indication maybe your target audience is not there they just want to get free courses or 58:02.060 --> 58:05.320 online on a black hat for own or something like that. 58:05.330 --> 58:13.040 So even if you end up sharing your course in these places of course it will have negative reviews or 58:13.040 --> 58:19.280 low reviews but if you have it organically on Facebook or sorry on you to me and people find that organically 58:19.340 --> 58:24.480 they are looking for like the sign and they type the key word on your course come come there and they 58:24.490 --> 58:28.460 join they are actually interested on the subject. 58:28.550 --> 58:34.220 So more of my experience most of the negative reviews are coming in for insuance that that don't have 58:34.220 --> 58:36.880 their expectations will feel with the course. 58:36.950 --> 58:41.610 So they thought they will get something that they are not getting on this specific. 58:41.630 --> 58:46.520 So by having the students are really interested maybe you have an email and you can email these guys 58:46.940 --> 58:47.850 with the link. 58:47.960 --> 58:49.970 That's great. 58:49.970 --> 58:56.600 The big advantage that Phil said about teacher what I'm think if for example is that if you post your 58:56.600 --> 59:03.260 free cards there automatically you are building your list because everybody that enrolls for free. 59:03.260 --> 59:07.090 That can be also use as a landing page lead magnet. 59:07.310 --> 59:13.030 So you offer hey get my free cards on an on line media. 59:13.030 --> 59:15.060 You don't even need to ask for their name or e-mail. 59:15.080 --> 59:20.450 You just drive into beachball and people will say hey enroll for free and they will enter the information 59:20.450 --> 59:22.160 that you already have the information after that. 59:22.160 --> 59:24.450 So that's I think that means. 59:24.710 --> 59:27.030 Yeah totally. 59:27.740 --> 59:34.520 There I was going to say something else I told you I was going to say oh just a reminder for people 59:34.520 --> 59:41.020 watching right now I'm going to link to all of these live cumen A's in the last section of the course. 59:41.030 --> 59:44.190 You can get the replays so in Section 25 of the course. 59:44.330 --> 59:47.560 You'll get the replays of this if you want to watch. 59:47.990 --> 59:50.570 So keep that in mind. 59:50.630 --> 59:54.650 I see a lot of people saying that they're interested in the live sessions so. 59:54.860 --> 59:57.330 Sounds like saying what we'll do for a little while. 59:57.590 --> 1:00:02.060 As long as it's helpful for people it's just especially to get started. 1:00:02.300 --> 1:00:06.820 And yeah I think that's pretty much it. 1:00:06.830 --> 1:00:11.780 Oh there was one question in the course Diego I don't know if we should answer it here and we could 1:00:11.780 --> 1:00:18.850 link to this for that person or we can answer it but it was about is from Harroun in the class that 1:00:18.860 --> 1:00:29.390 you see that question and the complained about recommending professional services that help with Amazon 1:00:29.390 --> 1:00:32.330 FBA businesses. 1:00:32.530 --> 1:00:37.490 Yeah I guess so that question honestly. 1:00:38.460 --> 1:00:39.850 I don't. 1:00:39.930 --> 1:00:40.800 I work on. 1:00:40.800 --> 1:00:47.100 I worked as an Amazon seller in the past so I was selling for importing fruit from China or something 1:00:47.110 --> 1:00:49.490 on Amazon Amazon and eBay. 1:00:50.130 --> 1:00:52.110 But I did it all myself. 1:00:52.110 --> 1:00:56.470 I never hire because I didn't have the money at that time. 1:00:56.580 --> 1:01:03.900 So I never had the chance to hire a third party company or or even a V.A. or somebody to help me to 1:01:03.930 --> 1:01:06.330 process to automate all these bruises. 1:01:06.570 --> 1:01:09.270 So honestly right now I don't know. 1:01:09.270 --> 1:01:15.630 I have no company to recommend you but I have friends that they do most of the day so I can speak with 1:01:15.630 --> 1:01:20.030 them and I recommend that they on the course. 1:01:20.120 --> 1:01:27.450 And I was just thinking I know Rob Cubbon he does some Amazon FBA stuff so yes he has a blog article 1:01:27.450 --> 1:01:32.850 that all linked to for Harroun and they might have more info there. 1:01:32.850 --> 1:01:34.580 Cool awesome wall. 1:01:34.620 --> 1:01:36.920 Everyone thank you so much for being here. 1:01:36.930 --> 1:01:39.650 Diego nice things are great here. 1:01:40.050 --> 1:01:41.770 We appreciate everyone. 1:01:41.880 --> 1:01:46.980 It looks like we got a few more reviews pop in so thank you everyone who is leaving the reviews. 1:01:46.980 --> 1:01:48.090 Really appreciate that. 1:01:48.090 --> 1:01:54.330 Our goal is to get first 100 and then 10000 because that's what the other digital marketing class has 1:01:54.330 --> 1:01:55.490 that we're competing with. 1:01:55.600 --> 1:01:57.070 We have 10000 reviews. 1:01:57.070 --> 1:01:59.190 It's going to take a little while to get there. 1:01:59.480 --> 1:02:00.990 We have right now 44. 1:02:01.230 --> 1:02:05.020 I think we got 40 48 right now 48. 1:02:05.040 --> 1:02:05.540 Excellent. 1:02:05.550 --> 1:02:06.730 So please review guys. 1:02:06.750 --> 1:02:09.080 We need 10000 reviews. 1:02:09.340 --> 1:02:12.040 I think we are getting there. 1:02:12.080 --> 1:02:14.390 We will do everything it takes to get there. 1:02:14.580 --> 1:02:15.510 Thanks everyone. 1:02:15.510 --> 1:02:17.530 We'll let you know when the next live stream is. 1:02:17.520 --> 1:02:24.080 It might be next week it might be the following week depending on our schedules and stuff but Diego 1:02:24.120 --> 1:02:27.260 have a great trip and well we'll see after that. 1:02:27.420 --> 1:02:27.680 Thank you. 1:02:27.690 --> 1:02:28.260 Phil thank you. 1:02:28.270 --> 1:02:30.700 Ice by everyone. 1:02:30.860 --> 1:02:35.470 Leave your questions in the class Q&A section if you have anymore by.