WEBVTT 00:01.610 --> 00:02.140 All right. 00:02.140 --> 00:03.020 Hey everyone. 00:03.020 --> 00:05.350 Phil Ebner here with Diego Davola. 00:05.350 --> 00:12.350 We are back for another live edition of The Digital Marketing masterclass. 00:12.370 --> 00:18.250 We're going to be answering all of your questions and everything today live inside just want to make 00:18.250 --> 00:20.230 sure that we are going. 00:20.230 --> 00:21.040 Looks like we are. 00:21.040 --> 00:23.060 So everyone in the chat got. 00:23.080 --> 00:23.340 Wow. 00:23.350 --> 00:26.250 Sixteen people already waiting for us to start. 00:26.410 --> 00:27.670 Thank you for being here. 00:27.670 --> 00:29.320 Thank you for your patience. 00:29.320 --> 00:33.370 How about you give a shout out let us know where you're listening from. 00:33.370 --> 00:35.260 Who is it that's listening. 00:35.260 --> 00:40.620 I know it's your youtube or your Google account name so sometimes I can't I don't recognize who it is 00:40.630 --> 00:42.300 so let us know who's listening. 00:42.520 --> 00:50.320 And also while you're at it if you feel comfortable post a link to your business to your Web site or 00:50.320 --> 00:55.130 to your YouTube channel or to whatever it is we want to know who is here. 00:55.140 --> 00:59.720 And we're going to be looking at your businesses on this call if you want us to. 00:59.740 --> 01:03.210 And so yeah just say what's up in the chat. 01:03.370 --> 01:07.580 But Diego before we get started with any questions How's it going. 01:07.590 --> 01:08.850 You were on television. 01:08.950 --> 01:12.840 Yes I can see it. 01:13.140 --> 01:16.420 That's the beauty of working from home and teaching online. 01:16.420 --> 01:22.840 You know you can reach people all over the war help people like in all these countries that Yuta me 01:23.680 --> 01:25.630 unbeatable allow us to reach. 01:25.690 --> 01:28.320 And yeah I was asked for two weeks on Switzerland. 01:28.330 --> 01:30.720 We went to see the call. 01:31.210 --> 01:36.680 Let me see by Purnell's what Loutre Brennan he said amazing placing that in there. 01:36.730 --> 01:40.170 I mean the Swiss Alps is gorgeous. 01:40.240 --> 01:41.580 Very very nice. 01:41.580 --> 01:42.580 Nice nice. 01:42.580 --> 01:43.400 That's awesome. 01:43.470 --> 01:50.050 That is the beauty of having your own business an online business where you can you know if you wanted 01:50.050 --> 01:53.620 to you could even just pick up and move and work on vacation. 01:53.620 --> 01:55.330 But of course you don't want to do that. 01:55.390 --> 01:57.910 So it's good to get away now and again. 01:58.030 --> 02:07.790 I've been crazy busy the past couple of weeks working on more courses and some new updates to make my 02:07.790 --> 02:09.590 business even better. 02:09.590 --> 02:15.260 One thing that I've been doing promoting a lot is the new logo and branding so I did a big update for 02:15.260 --> 02:19.040 my website in August and in September. 02:19.040 --> 02:23.460 I've been happy with that so you know I've got my hat as wearing my shirt. 02:23.480 --> 02:28.610 And a lot of my videos are still saying that the ones that you need to see you need to see you need 02:28.610 --> 02:30.680 to start selling that you know on you. 02:30.690 --> 02:38.000 Well I began by I think I will and I think I'm going to start doing more like giveaways during like 02:38.090 --> 02:42.430 YouTube videos or contests and give away shirts or stuff like that. 02:42.500 --> 02:49.460 I mean the thing is like we watch what other businesses are doing and I see that there's a lot of online 02:49.460 --> 02:50.350 companies that do that. 02:50.360 --> 02:57.910 They give away their shirts and when people are users of their product and fans they'll wear that shirt. 02:57.920 --> 03:02.630 And then in their own videos and their own content people are going to see that and say hey what where 03:02.680 --> 03:03.730 do you get that closure. 03:03.740 --> 03:07.430 And you know it's a great way to spread the word. 03:07.430 --> 03:08.230 So that's been good. 03:08.240 --> 03:15.030 And then this week I have hired a couple freelancers to help me write blog articles. 03:15.050 --> 03:17.590 And that has been awesome. 03:17.600 --> 03:23.300 I used up work and I did a couple of test articles. 03:23.420 --> 03:28.460 So that's what I would suggest if anyone's looking to create more content and you have a budget to you 03:28.460 --> 03:33.270 know pay someone to help you do that up work's a great place to check out. 03:33.290 --> 03:40.070 It's it's you get a lot of people who are super cheap and then people who are more expensive than some 03:40.070 --> 03:41.630 people in between. 03:41.630 --> 03:48.500 What I found is that you have to pay a lot for a quality though and it's not worth it to pay someone 03:48.530 --> 03:55.660 $10 for a crappy article or blog article that's not going to really do good on your Web site address 03:55.690 --> 04:01.730 you know or anything like that or be helpful for people so I'm paying between 50 to 100 dollars per 04:01.730 --> 04:09.560 article and I think I could even pay more for some longer articles but it's been just this whole idea 04:09.560 --> 04:11.640 of outsourcing has been exciting for me. 04:11.640 --> 04:17.030 So that's something I'm doing this week and so while we're talking right now there's people working 04:17.030 --> 04:21.410 on articles and it feels like you have a legitimate business. 04:21.410 --> 04:22.250 Of course you can. 04:22.280 --> 04:27.890 I mean you can have more time feel to instead of investing your time writing an article which is also 04:27.890 --> 04:28.440 good. 04:28.670 --> 04:31.150 You have more time to take care of your audience. 04:31.160 --> 04:33.720 You know create more content create more courses. 04:33.890 --> 04:39.720 So that's great because I mean you basically multiply yourself by the number of people working for you 04:40.310 --> 04:45.480 actually talking about virtual assistants on freelancers. 04:45.790 --> 04:53.970 I did the same a few weeks ago I hire our guy to create a new version of my web site be able to come. 04:53.990 --> 04:56.090 So we are working on that. 04:56.120 --> 04:58.480 I use the freelancer dot com Web site. 04:58.490 --> 04:59.400 I really like it. 04:59.450 --> 05:04.230 The first one I was using it and they have they 100 percent warranty. 05:04.310 --> 05:10.710 So basically if you hire a freelancer for any job at the end if you are not happy with what they deliver 05:10.790 --> 05:13.190 you can just get your money back you know. 05:13.280 --> 05:19.130 So I sold out and I said OK let's try because I was spending like hours and hours trying to create my 05:19.130 --> 05:19.720 own web site. 05:19.730 --> 05:22.690 I know how to create Web sites especially on wordpress. 05:22.880 --> 05:29.220 But I mean it takes time to make it look beautiful where we see us as an all that cold you know. 05:29.390 --> 05:34.190 So it's great we have all the stores now to grow the business so that's amazing. 05:34.190 --> 05:39.620 I mean we didn't have that a few years and now we can just go online and hire a super professional people 05:39.650 --> 05:40.580 anywhere you know. 05:40.750 --> 05:41.290 Yeah. 05:41.340 --> 05:42.920 Yeah that's the amazing thing. 05:42.920 --> 05:49.400 And depending on where these people live or where they are in their career it could be very affordable 05:49.400 --> 05:51.820 for us as business owners to hire them. 05:51.890 --> 06:00.340 But they at the same time get the flexibility to work on a job that's very flexible on their own time. 06:00.380 --> 06:06.650 I've hired people who are in college who you know help answer questions or write articles and they are 06:06.830 --> 06:14.510 better writers than me and they give more better responses to students than I can at this point because 06:14.510 --> 06:15.820 of my time constraints. 06:15.830 --> 06:21.680 And you know I'm able to pay them a great wage for them but it still makes sense for me too. 06:21.680 --> 06:23.870 So that's been exciting for me. 06:23.930 --> 06:27.140 So I just want to give a shout out to everyone who has posted online comments. 06:27.160 --> 06:36.380 Susie Wendie a non martín a vet lease and TV. 06:36.380 --> 06:38.270 I hope I'm pronouncing everyone's names right. 06:38.270 --> 06:39.500 Thank you so much for being here. 06:39.500 --> 06:44.540 If you have any questions please go ahead and start posting your questions. 06:44.540 --> 06:50.560 We will take any specific questions you have related to anything digital marketing and beyond. 06:50.570 --> 06:57.650 So if you have a question about websites market content marketing paid marketing social media marketing. 06:57.770 --> 07:04.550 That's why we're here to help you grow your own business and then also one thing that I posted last 07:04.550 --> 07:05.200 announcement. 07:05.210 --> 07:11.330 I don't know if you guys got that email today was if we don't get that many questions we want to have 07:11.330 --> 07:18.440 some time where we can do sort of a live look at your Web site and in your business and we would just 07:18.440 --> 07:22.770 give you advice for what we would do if we were running your business. 07:22.970 --> 07:31.280 So for anyone that wants sort of that one on one dive into your web site and I know someone's going 07:31.280 --> 07:38.030 to have to be the guinea pig to do this right now but post your web site and what you do because we 07:38.030 --> 07:43.010 want to be all to sort of like what your brand is right now see how much content you're putting out. 07:43.010 --> 07:46.200 So put your Web site the business what do you do. 07:46.220 --> 07:51.830 And I guess what your goal is with your business and that is important so we can know we know exactly 07:51.830 --> 07:57.310 what you want to accomplish and we can see how to help you to get the results that you want. 07:57.520 --> 08:05.390 Yeah know 17 people here so there's got to be at least one person who wants to leave a comment and have 08:05.390 --> 08:06.640 us help you. 08:07.030 --> 08:08.650 And I see some the names that are familiar. 08:08.650 --> 08:10.830 Sonia is always with us. 08:10.850 --> 08:12.170 Thank you Sonia for being here. 08:12.170 --> 08:14.340 I see that the property management. 08:14.570 --> 08:18.230 I saw your name in all their life broadcast too. 08:18.320 --> 08:21.620 So all these guys are connecting over and over with us. 08:21.620 --> 08:24.070 Thank you very much for being here. 08:24.340 --> 08:25.410 And send the questions. 08:25.410 --> 08:27.790 Come on guys let's go. 08:28.070 --> 08:34.070 We've been excited about this class that we've gone in over 200 reviews so far and we're kind of a broken 08:34.070 --> 08:35.110 record with the reviews. 08:35.120 --> 08:41.450 But we do appreciate everyone who has left a review especially the people who have left comments on 08:41.740 --> 08:44.730 for our how we can improve the class even more. 08:44.900 --> 08:51.050 And so our average rating right now is like 4.6 or 4.7 which we're stoked about. 08:51.160 --> 08:53.180 We would love it to be a five star course. 08:53.180 --> 08:58.490 And so if you're leaving a review and not leaving feedback on how we can make it better if you don't 08:58.490 --> 09:02.770 think it's a five star course please leave us at least a sentence or two. 09:02.780 --> 09:07.700 I mean there have been people who have you know asked hey can you talk about Google Analytics So the 09:07.700 --> 09:11.000 next day I went and recorded a whole section on Google Analytics. 09:11.150 --> 09:15.620 So there's things like that where we can quickly and easily help you out and make sure that this is 09:15.980 --> 09:18.920 the Five-Star course that you want from us. 09:18.920 --> 09:21.370 And I mean most of you probably pay 10 bucks for it. 09:21.370 --> 09:25.330 So I hope that it's a five star course you get you're getting a lot of value from it. 09:25.520 --> 09:29.190 Almost 30 hours of content plus one on one time with us. 09:29.240 --> 09:32.380 But if there's anything else that we can do for you just let us know. 09:33.600 --> 09:34.060 Awesome. 09:34.060 --> 09:37.310 So let's see do we have any questions so far. 09:37.520 --> 09:38.580 From menus. 09:38.600 --> 09:38.890 OK. 09:38.890 --> 09:42.080 Neleus you want to read that off Diego. 09:42.370 --> 09:44.110 Thank you for posting your question. 09:44.110 --> 09:47.560 Now we know your name because we were calling you effective property management. 09:47.650 --> 09:54.340 So now we know that you are MANY years so many years is asking why do people do not complete the online 09:54.340 --> 09:57.240 survey with my free course. 09:57.280 --> 10:01.570 I put it in the beginning of my page and no one completed yet. 10:02.320 --> 10:03.740 So what do you think feel. 10:03.850 --> 10:09.730 So I'm just to clarify Neleus of if I'm getting this wrong you have a free course. 10:09.760 --> 10:13.520 Let us know if it's on you to me or on another platform. 10:13.750 --> 10:18.740 But you have a survey that's at the very beginning where you're I don't know. 10:18.760 --> 10:22.350 You're probably asking them to I know. 10:22.420 --> 10:24.100 Let us know what the survey is. 10:24.100 --> 10:26.590 I'm just curious for like what kinds of questions. 10:26.590 --> 10:28.330 What's your goal with the survey. 10:28.330 --> 10:34.300 The truth is though with free courses especially anew to me you're getting a lot of people who are signing 10:34.300 --> 10:40.570 up who just aren't engaged even people who pay for courses aren't that engage with the courses because 10:40.930 --> 10:46.690 it's a luxury for them to have this course that's available for the life of you to me. 10:46.690 --> 10:49.990 You know you're going to have it forever basically as long as you give me there. 10:50.200 --> 10:56.360 And so people are able to easily put off taking action and taking that course. 10:56.500 --> 11:01.300 So you're going to get a lot of people who sign up and they don't even hop into that first lecture of 11:01.300 --> 11:03.580 yours to take that survey. 11:03.610 --> 11:09.100 I think that's just sort of the first thing to understand is that that's that's the case with three 11:09.100 --> 11:10.310 courses on you to me. 11:10.420 --> 11:16.450 I found that with free courses off of you to me I get a little bit more engagement because it takes 11:16.450 --> 11:21.250 a little bit more work for someone to get into that free course on you and me those people that are 11:21.250 --> 11:27.010 just searching for topics left and right they go on the site they see all kinds of free content free 11:27.010 --> 11:30.260 courses so they're just signing up for free courses all the time. 11:30.370 --> 11:35.740 And so they might not get to all those courses but when you set up a free course on your own site for 11:35.740 --> 11:42.640 example and you can do that easily with a tool like think graphic or teachable and you post free links 11:42.640 --> 11:48.970 to that course on YouTube or through blog articles you're getting people who are landing on those YouTube 11:48.970 --> 11:54.260 videos from searching for that YouTube topic who are then signing up for your free course. 11:54.370 --> 11:59.310 So those are higher value customers already from the from the get go. 11:59.380 --> 12:02.800 And those people are going to be more likely to complete that survey. 12:02.800 --> 12:09.490 So I would say that if you don't have your free course on your own site yet I would sign that set that 12:09.490 --> 12:12.510 up you can start for free with teachable or think of. 12:12.510 --> 12:14.600 So there's no reason not to. 12:15.010 --> 12:22.790 And then in terms of just trying to get more engagement with that survey if you make sure your automated 12:22.790 --> 12:29.730 message is on you to me are let's see milieus responded offering a free court video course on my web 12:29.730 --> 12:32.500 site and ask questions about what other topics they wish to learn. 12:32.610 --> 12:38.180 Ok so what is on your Web site and I know there's like a delay in the video on the comments so sorry 12:38.180 --> 12:44.540 if we're like responding like 20 minutes after you post your comments but so that's good that it's on 12:44.540 --> 12:46.530 your Web site. 12:46.580 --> 12:53.060 I would just try to get people engage as soon as they sign up so make sure you have an automated email 12:53.060 --> 12:56.030 that's sent to them right after they enroll. 12:56.060 --> 13:04.070 Maybe the survey goes through with e-mail rather than than that first lecture or maybe the survey is 13:04.130 --> 13:10.280 sort of daunting for them to take action without first lesson and maybe you need a video lecture or 13:10.280 --> 13:12.180 something where you welcome them. 13:12.190 --> 13:17.810 And it's a little bit more engaging you teach them something first and then they take a survey. 13:17.990 --> 13:23.660 But I think the I guess I'm trying to think of ways just to make your course more engaging from the 13:23.660 --> 13:25.460 get go Diego you have any ideas. 13:25.500 --> 13:30.830 Yeah that's important what you said Well and also just to add one more thing about the about having 13:30.830 --> 13:36.320 your free callers on your website or even paid course premium course on your Web site or teachable I 13:36.320 --> 13:36.970 think. 13:37.220 --> 13:43.310 The big theme guys is because we are building your business you know you are here connecting with us 13:43.310 --> 13:50.700 right now investing your time right now because you want to learn strategies to grow your business. 13:50.750 --> 13:57.440 So the big advantage I see on having your course unteachable are things you think are on your web site 13:57.440 --> 14:00.710 using WordPress is that you have your customer e-mail address. 14:00.740 --> 14:07.070 And that's a big asset for you as a business owner because with that you can contact them to send down 14:07.790 --> 14:14.390 your products or services to offer free if in exchange for something to maybe you can do that you can 14:14.450 --> 14:20.930 offer something for free in exchange for the service so everybody that that completes the Sorby get 14:20.930 --> 14:23.940 something for free for a lead man. 14:24.350 --> 14:29.090 And another thing that I saw people doing I didn't do it yet because I don't send too many service. 14:29.090 --> 14:31.390 I just sent resumes students to check. 14:31.660 --> 14:34.050 What do you do what do they want to learn next. 14:34.280 --> 14:36.460 But I see people doing this. 14:36.720 --> 14:38.610 They do they have service. 14:38.630 --> 14:44.540 And at the end of the survey after a few weeks or something like that they have a contest that they 14:44.540 --> 14:50.930 draw people from all the people that completed the Sorby and they give them a 3 sumps in something more 14:50.930 --> 14:58.410 valuable not just an e-book or maybe vidio is something material I saw people giving like iPhones. 14:58.410 --> 15:03.020 I mean there is no limit of the things that you can get for free actually. 15:03.080 --> 15:07.340 So that's another incentive for your target for your audience. 15:07.400 --> 15:13.770 But I prefer to do it as Phil suggested to engage them first we would value adding value to them. 15:13.790 --> 15:17.690 You know videos e-books just right into your website. 15:17.810 --> 15:20.490 You know email than on your e-mail sequence and all that. 15:20.490 --> 15:26.930 And after that because they are engaged they will see your e-mail and they will for sure go ahead and 15:26.930 --> 15:27.740 complete the survey. 15:27.740 --> 15:29.950 So I mean it's up to you. 15:30.010 --> 15:33.410 But thank you so so much for sending this this question. 15:33.410 --> 15:35.840 I love that I love your thoughts about you. 15:35.850 --> 15:41.990 Just more of an incentive and one thing that I've done with my surveys is I offer the chance to be a 15:41.990 --> 15:48.680 beta tester of the court the upcoming course that people are surveying being surveyed about. 15:48.680 --> 15:54.290 So I don't necessarily give it to everyone so it's kind of like an opportunity that they have they get 15:54.290 --> 15:55.920 for completing that survey. 15:56.060 --> 16:01.160 But that's something you can say is that for anyone that completes the survey I'm going to be picking 16:01.250 --> 16:05.900 a handful of beta testers to test out the course content for free. 16:05.900 --> 16:11.140 So I think just giving more of an incentive is something to definitely test out. 16:11.140 --> 16:11.630 That's great. 16:11.630 --> 16:12.480 That's a great idea. 16:12.510 --> 16:17.150 And just write it down here feel I'll do that for my next course. 16:17.270 --> 16:19.520 We are always learning something new. 16:19.520 --> 16:24.640 Neleus thank you so much for the great question. 16:24.650 --> 16:29.150 I see you followed up with another question about yes course I'm not acquainted with yes course. 16:29.150 --> 16:30.430 Are you Diego. 16:30.450 --> 16:31.510 No no. 16:31.580 --> 16:32.070 Yeah. 16:32.300 --> 16:32.570 OK. 16:32.570 --> 16:39.170 There was another question up above and then there was also someone who asked for us to check out their 16:39.170 --> 16:44.090 Web site which will be getting to in a couple minutes after we answer these other questions. 16:44.150 --> 16:48.240 Archiv geodes I hope I'm pronouncing your name right. 16:48.260 --> 16:53.480 He has a cool web site I would check recommend everyone checking out right now. 16:53.480 --> 16:54.770 See you out. 16:54.870 --> 16:58.380 Commy the letter see you out dot com. 16:58.460 --> 16:59.990 He's looking for suggestions. 16:59.990 --> 17:05.840 And I also want to know and I posted and it looks like you're responding already but just more of your 17:05.840 --> 17:09.920 goals where you're at right now where would you like to be. 17:09.920 --> 17:11.720 How are people finding you. 17:11.720 --> 17:16.630 How like how ya just how the business works a little bit more. 17:16.670 --> 17:22.880 There is a question let's see about Facebook pages I want to get to my right type dotcom says what type 17:22.880 --> 17:25.480 of content should be put on a Facebook page. 17:25.520 --> 17:27.700 They are taught how to create it and that type of thing. 17:27.710 --> 17:31.300 But I need strategies of how to use it effectively. 17:31.300 --> 17:32.540 Excellent. 17:33.380 --> 17:38.900 That's a great question and it's difficult to answer Guice simply because that depends of your target 17:38.960 --> 17:39.590 audience. 17:39.590 --> 17:42.170 I know that I always said that but that's not true. 17:42.290 --> 17:48.590 So we need to know your target audience if you are your target audience these people like you like this 17:48.590 --> 17:53.060 group for example people that are online and prep in order or maybe offer like entrepreneurs and what 17:53.060 --> 17:55.630 they want to grow their business their online presence. 17:55.820 --> 17:57.390 We can offer some things. 17:57.560 --> 18:03.080 But if you have a different target audience let's say you have a hiking group that I mean I have a hiking 18:03.080 --> 18:06.350 group is going to come you know it's on TRL. 18:06.650 --> 18:12.140 For these people I posed different content that I posed for my Eudemus students for example so that's 18:12.140 --> 18:18.730 a great example of what works in general for Facebook right now east. 18:18.950 --> 18:26.510 So if you don't like video I invite you to to Fealy fell in love with video because video is the future 18:26.780 --> 18:33.050 Facebook life you took live told with your audience that's the best way guys that we have right now 18:33.050 --> 18:35.710 and we have all these tools available for free. 18:35.990 --> 18:41.720 That's the best way to talk with your audience because the main goal at the end is to increase that 18:41.730 --> 18:46.500 relationship between you and your customers between your company and your customers. 18:46.610 --> 18:52.010 Because when you do that when you have that link they will start trusting you trust in your product 18:52.010 --> 18:52.970 your services. 18:52.970 --> 18:57.200 So basically what you need to do is think about your target audience. 18:57.230 --> 19:01.890 Think about NBC are falling with the next question we have here about the free. 19:02.120 --> 19:03.550 Think about that day. 19:03.680 --> 19:05.690 What's the main point of your out. 19:05.720 --> 19:11.840 You know what do they want to accomplish what are they following to you why whether they click on like 19:11.840 --> 19:12.860 on your Facebook page. 19:12.860 --> 19:13.420 What are they. 19:13.520 --> 19:15.410 What what they one from you. 19:15.410 --> 19:21.920 You know so when you have that unique you can make a list of five to ten ideas for five to 10 points 19:22.720 --> 19:26.280 that you will be one for their pain points and how you. 19:26.340 --> 19:29.480 And after that you're going to start thinking how you will solve that. 19:29.690 --> 19:37.820 You know and that's the subject you know you can do Facebook live you can post videos you can post articles 19:37.820 --> 19:39.070 on Facebook. 19:39.560 --> 19:43.720 Yes I mean the best way to do it is to do a combination of all of that. 19:44.000 --> 19:50.540 But if you ask me what's the one that you will pick as a winner I will say video and VDO means Facebook 19:50.540 --> 19:52.610 life and also I'm not Facebook life. 19:52.610 --> 19:58.590 I mean you recall your beat your on your cell phone or maybe on your computer screencast or something 19:58.620 --> 20:06.560 that you post that on Facebook and it very regularly do it like every day if you can or at least once 20:06.560 --> 20:09.800 a week at least to keep your audience engaged with that. 20:09.860 --> 20:18.640 Can I have a great sort of testimony about Facebook video just being so good right now for a few years 20:18.650 --> 20:27.430 before I left my full time career as a video creator and editor to do my own business back in 2015. 20:27.440 --> 20:33.260 I was working at the University of California Berkeley and I was making videos for their news channel 20:33.680 --> 20:39.400 or their news team of the school and we weren't really posting videos on Facebook at all. 20:39.400 --> 20:43.310 We would post them on YouTube and YouTube is a great place to put your videos. 20:43.400 --> 20:48.710 But you don't get the social sharing that you get from Facebook video. 20:48.770 --> 20:55.610 And so we get a couple of thousand video views per video initially usually within the first couple weeks. 20:55.790 --> 21:03.500 But as soon as we start putting those videos on Facebook they started getting tens of thousands of shares 21:03.560 --> 21:09.230 within the first couple of weeks or reviews and then lots lots more sharing and commenting and engagement 21:09.230 --> 21:10.520 with with people. 21:10.520 --> 21:16.130 So if you're not uploading your videos directly to Facebook you should be just because of that ability 21:16.130 --> 21:17.380 to easily share. 21:17.480 --> 21:23.810 Now the views are counted a little bit different on Facebook so you know a million views on Facebook 21:23.810 --> 21:29.960 doesn't necessarily equal a million views on YouTube because they're calculating pretty much anyone 21:29.960 --> 21:34.610 who scrolls through and sees I forget the exact calculation right now but it's like the first three 21:34.610 --> 21:41.360 seconds of your video or something it counts as a view but video is them is the best form of content 21:41.360 --> 21:43.590 right now to share your message. 21:44.090 --> 21:51.710 The only other thing that I'll add to what you should be posting on Facebook your Facebook page is just 21:51.710 --> 21:54.640 to be consistent with it and to show your personality. 21:54.680 --> 22:00.410 I think if you're if you're building a brand around you and your personality that's what people are 22:00.410 --> 22:01.360 going to latch on to. 22:01.370 --> 22:07.020 That's why people follow people's pages or groups at least that's how I do and I think that's how a 22:07.020 --> 22:08.160 lot of people do. 22:08.160 --> 22:15.300 It's really easy to unfollow pages which I do all the time all like a group or like a page and all start 22:15.300 --> 22:21.600 seeing the content that people are posting and then I'll quickly unsubscribe from getting those announcements 22:21.600 --> 22:23.220 on my my feed. 22:23.220 --> 22:29.970 And so the ones I kind of typically continue following are the ones that really are about someone's 22:29.970 --> 22:36.380 personality they're showing more than just more than just the here's the top 10 tips to do X Y and Z 22:36.390 --> 22:38.480 and I think that's great to have. 22:38.670 --> 22:45.840 But you have to have a balance of both just you know regular like content marketing but also some sort 22:45.840 --> 22:48.720 of personality to make it a little bit more special. 22:48.720 --> 22:54.270 I mean that's what social media is all about is like connecting with actual humans and not just not 22:54.270 --> 22:57.570 just another place for your blog articles. 22:57.570 --> 22:58.120 Exactly. 22:58.120 --> 23:03.690 And one thing that you said feel that I want to emphasize that is super important is people always ask 23:03.690 --> 23:07.080 OK should I post on YouTube on Facebook on both. 23:07.220 --> 23:08.860 Some people what what I mean. 23:08.880 --> 23:09.630 All of us. 23:09.650 --> 23:15.680 What we did in the past is we post a video on YouTube and we share a link on Facebook. 23:15.690 --> 23:22.440 I used to do that all the time but Facebook auguring changed recently so it's important Guice that even 23:22.440 --> 23:29.700 if you upload your video to YouTube you also upload their raw video I mean the video from your hard 23:29.700 --> 23:37.890 drive to your Facebook page through Facebook group because the Facebook algorithm the way they run is 23:37.890 --> 23:41.310 that they will show that post to most people. 23:41.310 --> 23:46.440 Combine that if you just share a link to youtube because when you share a link basically people are 23:46.440 --> 23:51.160 clicking on that and they are leaving Facebook from Facebook to YouTube or Facebook doesn't want to 23:51.420 --> 23:51.950 you know. 23:52.110 --> 23:57.270 And also another point let's see. 23:57.970 --> 23:59.020 Well think about it. 23:59.040 --> 24:07.440 I want to there's a couple of questions that I need more information about year design asked about helping 24:07.530 --> 24:14.940 entrepreneurs in their country because their economy is so bad and they're asking for our recommendations 24:14.940 --> 24:17.040 for selling through face. 24:17.040 --> 24:19.800 I'm guessing you meant face book Face time. 24:19.800 --> 24:20.320 I don't know. 24:20.490 --> 24:21.230 And web. 24:21.240 --> 24:23.380 Or another platform too. 24:23.490 --> 24:28.260 Can you follow up and just comment about what what are you really trying to do or are you trying to 24:28.260 --> 24:33.200 sell online courses are you selling one on one coaching time. 24:33.270 --> 24:38.820 Do you have products like digital products like e-books or something like that that you're trying to 24:38.820 --> 24:44.750 sell because there's different things that you can use to provide like one on one support. 24:44.760 --> 24:47.720 So let us know a little bit more. 24:48.180 --> 24:48.960 I remember now. 24:48.980 --> 24:58.780 I was about to say just to complete my former Again I'm replying to 2 to to all the doubts we have about 24:58.810 --> 25:00.520 Facebook and you to which one is better. 25:00.520 --> 25:02.830 I mean we don't need to worry about which one is better. 25:02.830 --> 25:04.120 We need to post them both. 25:04.240 --> 25:11.020 But at the time when you when you need to sometimes we need to pay more more attention to one platform 25:11.020 --> 25:16.210 YouTube is great for content discovery people go there to search about something you know they want 25:16.210 --> 25:21.030 to learn how to fix it or know the mirror of my car or something electric. 25:21.100 --> 25:24.660 Whatever drove my car I go to YouTube and I search for a video to do that. 25:24.670 --> 25:26.860 And I do it myself usually. 25:26.890 --> 25:32.140 So you need to think about your target audience and think that they are waiting for something. 25:32.140 --> 25:36.620 Let's say they are on a Starbucks and they are on the line you know waiting for the coffee. 25:36.730 --> 25:37.510 What they. 25:37.570 --> 25:39.310 They have their cell phone with them. 25:39.310 --> 25:41.880 So what are they open at that time. 25:42.130 --> 25:43.100 That's a question. 25:43.180 --> 25:44.470 Will they open you to. 25:44.530 --> 25:46.650 Or will they open Facebook. 25:47.080 --> 25:51.850 I don't know you I open usually Facebook and most people. 25:52.120 --> 25:57.670 I mean this is not prove is just what I get from talking to people to clients. 25:57.670 --> 26:04.210 Most people open Facebook at that time when they have a spare time they open Facebook up and they are 26:04.300 --> 26:05.020 watching. 26:05.050 --> 26:10.660 I mean going through their timeline I mean I don't know anyone that opened YouTube of that people say 26:10.670 --> 26:15.700 OK let's open YouTube now that I am on a starbucks waiting for just two minutes I mean two minutes is 26:15.700 --> 26:18.110 not enough just to watch a video on YouTube. 26:18.310 --> 26:21.630 So that's why I think that you need to concentrate on both of them guys. 26:21.650 --> 26:27.170 But I mean take care of Facebook you know post regularly there and also on YouTube of course. 26:27.460 --> 26:27.860 Yeah. 26:28.050 --> 26:30.320 And hopefully hopefully that helps. 26:30.590 --> 26:39.110 Before I want to answer one question really quick before we dive into our Kiviat is company see you 26:39.170 --> 26:44.870 out dotcom which is really interesting I've been kind of looking at it while Diego has been talking. 26:44.960 --> 26:50.210 The one follow up question was about the best free gift for people to opt in. 26:50.210 --> 26:55.660 Do you think e-books and free apps don't work that well nowadays and this is from Henry on. 26:55.970 --> 26:58.120 Thank you so much for the question Henry. 26:58.130 --> 26:59.810 I think it depends on your audience. 26:59.810 --> 27:02.860 I think for me what's worked best are free courses. 27:02.870 --> 27:06.040 But of course what I do is I teach online courses. 27:06.040 --> 27:10.190 That's the biggest part of my business right now online training. 27:10.190 --> 27:13.580 And so people love the idea of getting a free course. 27:13.580 --> 27:16.080 But I think it depends on on your audience. 27:16.300 --> 27:20.160 And I don't think e-books are necessarily a bad idea. 27:20.180 --> 27:27.380 They just have to be super high quality at this point because it is just a word document that's five 27:27.380 --> 27:35.200 pages of text without images that's not nicely designed it's not going to be as valuable for that person. 27:35.420 --> 27:40.010 And also just making sure that specific very very specific to your target audience. 27:40.070 --> 27:47.210 I've made the mistake in the past where I had on my main web site video school online.com which is really 27:47.210 --> 27:51.390 a place where people come to learn video and photography skills. 27:51.410 --> 27:59.870 I had an elite magnet that was geared towards online business creators and I was finding that I was 27:59.870 --> 28:05.590 muffling these two audiences and the lead magnet wasn't working that well. 28:05.720 --> 28:12.770 As soon as I changed it up and I separated my businesses so now I have my online course Masters site 28:12.770 --> 28:17.990 which is for online coruscating and then I have video school online which is for video creators and 28:17.990 --> 28:19.160 photographers. 28:19.160 --> 28:23.440 I have different lead magnets now and people are getting what they expect. 28:23.450 --> 28:26.770 I mean some people and I do this on some of my blog articles. 28:26.810 --> 28:31.900 Some people go as far as creating specific lead magnets or PDA. 28:32.180 --> 28:34.750 For an individual blog article. 28:34.760 --> 28:41.240 So it's not just having one on your main web site by having specific ones on different pages because 28:41.240 --> 28:46.500 people are coming to your website from Google searches from social media. 28:46.520 --> 28:51.320 They might not land on your home page where you have your big opt in banner and so you want to make 28:51.320 --> 28:56.390 sure you have something of value for that person that's specifically answering those that person's question 28:56.450 --> 28:58.110 on that page. 28:58.160 --> 29:00.210 I don't know about apps or e-books. 29:00.260 --> 29:07.920 It's just not working as well nowadays I think people are totally used to this idea of oh go to a Web 29:07.920 --> 29:08.340 site. 29:08.340 --> 29:14.050 Here's a free eBook let me put in my e-mail address and maybe it's not as valuable anymore. 29:14.540 --> 29:19.950 And that's why I think video content video series might work better today. 29:21.180 --> 29:25.840 Diego your thoughts are 100 percent I agree with you feel. 29:26.080 --> 29:30.940 I have opt in for several free e-books in my life you know from all that. 29:31.170 --> 29:37.430 I mean I remember I remember like two of them that I actually wrote and took action on. 29:37.500 --> 29:46.080 So what works right now guys for me and for for my clients is video video series as Phil said. 29:46.290 --> 29:47.880 So you can offer. 29:47.970 --> 29:53.400 Think about the main point of your audience again and what the what value you can add to them that will 29:53.490 --> 29:54.350 change their life. 29:54.360 --> 29:57.150 You know that will improve what they. 29:57.150 --> 30:01.860 I mean the condition they are right now they are here and they want to get there so you need to have 30:01.860 --> 30:04.900 them walk the stairs. 30:05.280 --> 30:10.460 So create a video about how you can do one video you can do a YouTube video record with your cell phone 30:10.460 --> 30:12.950 you don't need to spend on expensive cameras and all that. 30:12.960 --> 30:18.310 We talk about that in the course of about BTR Quitman and what you need to create great videos. 30:18.310 --> 30:21.280 I mean feeling good is the expert on that. 30:21.380 --> 30:28.200 So great one video and you can put it on YouTube and just embed that to your home page to you to your 30:28.200 --> 30:28.830 web page. 30:28.830 --> 30:31.980 So create a page on your website to promote that video. 30:31.980 --> 30:37.920 So when they opt in on your e-mail list you drive them to the specific place where they can consume 30:37.920 --> 30:40.870 the video if you want to be more. 30:41.130 --> 30:46.680 I mean if you want to optimize even better you can create a sequence of the you know you can do if you 30:46.680 --> 30:52.140 have teachable or think if you can post it there or you can do it on YouTube is up to you. 30:52.140 --> 30:58.440 I mean we have all the technology to do it but in my opinion video is the thing that works better right 30:58.440 --> 31:05.140 now for for increased the conversion of your optic page awesome. 31:05.340 --> 31:11.780 OK let's dive into Aki who now that's Akis nickname with C-u out dot com. 31:11.840 --> 31:18.740 I've been looking at it and I have some ideas that I think you can grow your business exponentially 31:18.740 --> 31:21.170 potentially a good rhyme. 31:21.170 --> 31:26.180 But this isn't my business so I can't tell you. 31:26.180 --> 31:31.180 You know I don't do nice photography and you know what you're doing. 31:31.430 --> 31:37.340 But the first thing that came to mind when I was looking at your Web site which is C-u out dot com the 31:37.340 --> 31:41.180 letters see you out dot com. 31:41.180 --> 31:42.640 I was looking at your social media. 31:42.650 --> 31:48.030 You got a huge presence across all of the different platforms which I think is great. 31:48.050 --> 31:54.500 I noticed that on YouTube you haven't posted as much lately and that's OK if you find that you know 31:54.590 --> 31:57.810 YouTube videos isn't really what's growing. 31:57.830 --> 32:01.940 You did it for a while and just not getting a lot of traction. 32:01.970 --> 32:02.460 That's OK. 32:02.470 --> 32:08.210 Maybe focus your attention on like Facebook like you're doing and you have over 80000 followers on face 32:08.300 --> 32:11.100 your Facebook pages which is incredible. 32:11.360 --> 32:12.270 Great man. 32:12.530 --> 32:17.990 But here's what I'm thinking is OK so you have this business where you go out to clubs you go to parties 32:17.990 --> 32:25.720 you photograph people and what do people want when they go out and they're having a good time. 32:25.850 --> 32:30.980 They want to take a good picture to memorialize it and to share it with the world. 32:30.980 --> 32:37.250 And so everyone out there is taking their selfie with their iPhone which doesn't compare to the quality 32:37.250 --> 32:39.290 of photo that you're putting out. 32:39.290 --> 32:40.610 And that's why you're doing this right. 32:40.610 --> 32:42.540 You're putting you're taking great photos. 32:42.770 --> 32:49.550 But what I'm noticing and maybe I'm wrong and you can you can correct me but I'm on your Facebook page 32:50.300 --> 32:58.370 and I am seeing all of your posts but none of the people in the photos are are tagged and maybe a couple 32:58.370 --> 33:04.800 of them the people that are you know work for the bar the party that are are there are tagged but not 33:05.240 --> 33:07.280 like the party goers. 33:07.340 --> 33:13.070 And now this is going to be a lot of work to do I don't know exactly what the process is but I think 33:13.100 --> 33:19.090 you need the people there that night to be able to somehow tag themself or use the photo that you're 33:19.320 --> 33:24.500 you're taking for their own social media or to share on their own social media. 33:24.500 --> 33:29.300 Because I'm just imagining all of these people they're saying wow this guy is taking great photos of 33:29.300 --> 33:29.750 me. 33:29.810 --> 33:34.550 I'm going to share it tonight and it can't be the next day because unfortunately the next day it's too 33:34.580 --> 33:35.270 late already. 33:35.270 --> 33:37.820 These people want to be sharing it tonight. 33:37.820 --> 33:43.550 And so I'm just imagining that if you're at a party and there's you know a hundred people and you're 33:43.550 --> 33:49.880 taking photos of all these individuals if they are taking your photos at that time and they're being 33:49.880 --> 33:56.710 posted somehow you're you have a backup team who's editing and posting the photos live that night. 33:57.230 --> 34:03.680 If these people can take those photos and share them on their own Instagram tag your business and tag 34:03.710 --> 34:10.580 the location where the party was whether it's a club or a restaurant wherever that could just blow up 34:10.580 --> 34:15.770 your business because all these businesses are going to see all these people tagging their business 34:15.800 --> 34:19.500 which is going to help their business and in return helps your business. 34:19.490 --> 34:21.010 So I don't know if that all makes sense. 34:21.020 --> 34:27.920 But I'm just the main thing I'm thinking is like you need the party goers to be tagging your photos 34:27.920 --> 34:33.440 or sharing your photos with their own friends because your post the photos are great but they're not 34:33.440 --> 34:39.380 getting that many likes or comments and that's just because the party goers aren't going to be going 34:39.380 --> 34:44.550 to see you out dot com to check out their photos like the day after. 34:44.560 --> 34:45.010 I don't know. 34:45.020 --> 34:46.390 How do we do that. 34:46.400 --> 34:54.620 Diego man ferse meant Eighty thousand people on your Facebook page. 34:54.670 --> 34:55.780 That's powerful. 34:55.780 --> 34:57.350 Congratulations for that. 34:57.550 --> 34:58.220 Amazing. 34:58.330 --> 34:59.590 I like what I'm seeing here. 34:59.590 --> 35:01.650 I see on your Facebook page right now. 35:01.660 --> 35:07.630 See the other top you have the video you are using that to to get more more real life to your Facebook 35:07.630 --> 35:08.010 page. 35:08.050 --> 35:09.790 That's great. 35:09.790 --> 35:15.430 I love this idea on what you what I saw people doing and I don't I'm not an expert on these specific 35:16.030 --> 35:23.170 knish but I saw people at 9 when they take your picture they give you like a business card inviting 35:23.170 --> 35:29.760 you to go online go to the Facebook page like the page on also get. 35:29.760 --> 35:34.980 I mean see you your photo there you know see see what what how the photo looks like. 35:35.140 --> 35:36.970 You can tag yourself and all that. 35:37.010 --> 35:44.160 So maybe just given more ideas feel on your on your initial idea what else you can do that. 35:44.170 --> 35:50.550 And what else you can do is I mean invite people that night you take the picture. 35:50.560 --> 35:55.930 Give them the business card or that small card inviting them to go to your Facebook page say hey go 35:55.930 --> 36:01.530 there like your Facebook page and tag yourself on the picture and you can offer an incentive. 36:01.570 --> 36:08.560 If they go and tag themself on inceptive can be that you will send them the higher resolution photo 36:08.740 --> 36:09.270 that they. 36:09.310 --> 36:12.300 I mean I see you you're taking amazing photos here. 36:12.340 --> 36:17.750 I mean it looks professional so you can offer them OK if you go to Facebook page you like the page you 36:17.750 --> 36:19.040 got yourself here. 36:19.170 --> 36:22.290 Well we'll send you on the Facebook Messenger. 36:22.300 --> 36:28.930 You can do that work with the restaurant too or that part of the club or wherever to have some sort 36:28.930 --> 36:32.430 of incentive like you doesn't necessarily have to come from you. 36:32.680 --> 36:37.990 I think at the end of the day your business is going to stay in business not because of the people you're 36:37.990 --> 36:43.870 taking the photos of but because of the place where you're taking the photo there that's the place hires 36:43.870 --> 36:45.470 you to take photos. 36:45.550 --> 36:55.900 And so if you can work with the club for example and say you know if so on if someone shares the photo 36:55.900 --> 37:04.420 tags the club in that photo within the next 24 hours or two days or whatever because I know it takes 37:04.480 --> 37:06.040 a long time to edit photos. 37:06.220 --> 37:12.470 There are ways to see if if your business grows you can have on their editing photos live. 37:12.580 --> 37:18.460 We did that with wedding videography we would edit wedding videos the same have a same same day at it 37:18.460 --> 37:21.460 and we would show the video the same day of the wedding. 37:21.460 --> 37:23.530 So there's definitely ways to do it. 37:24.200 --> 37:33.400 But yeah working with the restaurant or the club to say OK you get a free drink or something by sharing 37:33.400 --> 37:39.860 this photo and and tagging us because that's going to help the club grow. 37:40.150 --> 37:44.580 But again I think it's difficult because it has to happen like that night. 37:44.590 --> 37:47.240 I think the business card idea is a great idea. 37:47.650 --> 37:52.910 But even if it's a day later it's just losing momentum. 37:53.430 --> 38:00.460 From from the posts and people aren't going to be incentivized like ok to share this photo and you'll 38:00.460 --> 38:02.410 get a free drink next time. 38:02.470 --> 38:03.830 It might be too long. 38:03.870 --> 38:06.820 You know it's got to be fluid. 38:06.820 --> 38:07.910 Same day or something. 38:07.930 --> 38:10.280 I don't know how it works but I don't know. 38:10.300 --> 38:11.360 I think that because. 38:12.090 --> 38:14.350 And also I mean if we if you can share. 38:14.350 --> 38:15.420 What's your goal. 38:15.430 --> 38:22.180 I mean is your goal to get more people to have more target audience people target audience to know your 38:22.180 --> 38:28.090 business or to get more places to hire you to take the pictures. 38:28.090 --> 38:31.780 I mean maybe your client your real client is the restaurant. 38:31.780 --> 38:32.820 Is there a nightclub. 38:32.850 --> 38:37.570 You know it's not the actual individual that he's on the picture you know what I mean. 38:37.730 --> 38:43.840 So we you will have like two different roads depending of what's your goal exactly. 38:44.060 --> 38:49.130 Yeah and Aki did mention that he's he's making money with the photography right now but he's wondering 38:49.130 --> 38:53.400 about doing social media management for you. 38:53.480 --> 38:58.880 Well I'm assuming for like clubs and restaurants and at the end of the day you just have to prove that 38:59.600 --> 39:06.880 the way that you're the photos that you take the social media that you do that helps grow a business. 39:06.920 --> 39:11.950 And so if you can prove that that's how you're going to get more places to hire you. 39:11.960 --> 39:19.540 But it's kind of hard to like say OK well you got 1000 likes on this photo or you know you took 100 39:19.550 --> 39:24.050 photos last night then that's going to increase your business by X Y and Z. 39:24.050 --> 39:25.180 That's kind of difficult. 39:25.210 --> 39:31.730 But but these restaurants and clubs they do want social media presence themselves so if you could say 39:31.730 --> 39:40.540 show that you know your photos increase their engagement by you know 50 likes every day then that's 39:40.540 --> 39:43.440 going to be an incentive for them to hire you. 39:43.450 --> 39:48.910 So if you have any follow up questions that would be great. 39:48.910 --> 39:55.480 And if anyone else wants us to look at their business and give advice specifically to them post it in 39:55.570 --> 39:56.630 the comments. 39:56.740 --> 40:02.830 Post the link to your Web site because we need to see what your presence is already what you what your 40:02.830 --> 40:08.200 business is right now how you make money and then what your goals are and we'll get to that get to that 40:09.190 --> 40:09.630 soon. 40:09.640 --> 40:13.470 I think someone might have done that already but if you did already just posted it again. 40:13.480 --> 40:16.890 So we see it in the comments. 40:17.070 --> 40:21.980 And also guys remember that just changing subjects when we are on the course on human need taking the 40:21.980 --> 40:28.310 course and all that you have the Q&A session if you go there you have I mean we have very smart smart 40:28.400 --> 40:31.040 intrepid are smart people here on the on the community. 40:31.040 --> 40:34.330 We have so you know the answer to the questions they have. 40:34.340 --> 40:36.250 Do you have experience from that. 40:36.290 --> 40:39.780 Feel free to jump in and just write your answer. 40:39.780 --> 40:41.770 There are other people in the community too. 40:41.780 --> 40:46.830 So we would love to see are you helping other students here too. 40:47.090 --> 40:54.470 Yeah and I think it is R-KY who also asked about having a Facebook group dedicated to our class which 40:54.470 --> 40:55.990 is something that's alive. 40:56.030 --> 40:57.920 You know we instructors have started doing. 40:57.920 --> 41:00.920 Diego has won for his Facebook group Facebook Marketing. 41:00.920 --> 41:02.620 I have one for online teaching. 41:02.690 --> 41:08.120 I don't think we're going to create one for the digital marketing class but a lot of this is related 41:08.120 --> 41:13.640 to what Diego does with his facebook marketing group so I know Diego maybe you want to post in the comments 41:13.760 --> 41:16.150 linked to your Facebook group. 41:16.220 --> 41:21.800 And if you're doing online courses and you're not in my online course master's group then all linked 41:21.800 --> 41:22.780 to that as well. 41:22.820 --> 41:29.660 But like Diego mentioned I think that Q&A tab is where we want people to be working together answering 41:29.660 --> 41:37.250 questions helping each other I know it's not as easy as a Facebook group and it's not as engaging but 41:37.310 --> 41:39.200 where we're talking to you to me too. 41:39.200 --> 41:45.820 We hope that you me kind of builds more of like a social aspect to taking courses on the platform. 41:45.830 --> 41:48.230 I think that would be cool because we're not there. 41:48.350 --> 41:55.740 Let me just find a link to the online course Masters group you post the link here guys and feel free 41:55.740 --> 41:57.800 to join me. 41:57.940 --> 41:58.450 Yeah. 41:59.230 --> 42:00.100 Facebook 42:03.360 --> 42:07.420 we have almost a thousand students there on the group and it's great. 42:07.440 --> 42:09.980 I click a little bit late on the reply. 42:09.990 --> 42:13.870 So if you are actual Are you on the on the Facebook group. 42:14.700 --> 42:21.510 I will be replying to all the questions I have around 25 questions and then on the group and I will 42:21.510 --> 42:23.840 reply to all that I came from acacia. 42:23.850 --> 42:28.610 You need to understand that so I'm getting up to speed right now. 42:28.620 --> 42:29.090 Nods. 42:29.100 --> 42:29.480 Great. 42:29.580 --> 42:37.240 I love Susie's idea too she responded to Aki about having an assistant at his parties taking people 42:37.240 --> 42:40.930 or adding people to his Facebook page and I think that's great. 42:41.070 --> 42:47.260 Well you know that's a great incentive like you're taking photos someone people are so into themselves 42:47.290 --> 42:50.200 nowadays they want you know to grow their own brand. 42:50.210 --> 42:55.360 And I'm assuming I'm making a judgment not everyone's like this and not everyone who goes to these parties 42:55.360 --> 43:00.370 are like this but I'm assuming that a lot of them are going to want to show off themselves to the world 43:00.370 --> 43:02.540 and show off that they were having a good time. 43:02.620 --> 43:08.320 And so having someone there with an A with an iPad that's saying you know hey we just took a photo of 43:08.320 --> 43:16.930 you a like our page and they have to and then tell us who you are and we'll tag you in the photo that 43:16.930 --> 43:21.820 grows your own social media presence and then you know they're going to share that photo later on too. 43:21.820 --> 43:24.420 So I love that idea. 43:24.680 --> 43:29.690 I feel that the judge does not allow me to post. 43:30.070 --> 43:32.170 Can I send you by messenger. 43:32.290 --> 43:33.140 Alamy. 43:33.370 --> 43:35.570 I'm in control of that I guess. 43:35.990 --> 43:36.480 OK. 43:36.490 --> 43:41.680 So that's important guys because we won the Q&A on you to me to be a conversation. 43:41.690 --> 43:46.410 And also if somebody has a question or we go there and reply and you just you know one on one. 43:46.450 --> 43:51.460 I mean it's good you are if you have a doubt some time on the course you can go to a Q&A and search 43:51.460 --> 43:55.870 for the topic to see if it is a ready answer. 43:56.080 --> 44:01.240 But many of you have to I mean if you say a great question or if you have an idea you know if you've 44:01.300 --> 44:04.770 already had that problem and you fix it in some way. 44:04.930 --> 44:06.940 I mean we don't know everything. 44:06.940 --> 44:09.520 We we we know a lot about what we teach. 44:09.520 --> 44:16.360 We are experts but I mean it's always good to have to her to hear from you too you know to your own 44:16.360 --> 44:17.140 experience. 44:17.200 --> 44:20.750 On the Q&A and the Q&A is the best way to do that. 44:20.810 --> 44:26.460 Actually you know there is a question earlier. 44:26.470 --> 44:33.370 Let's see oh we got we also got a couple of people who had posted their businesses so we'll get to those 44:33.370 --> 44:34.880 ones. 44:34.880 --> 44:38.750 What do you recommend for Martine. 44:38.840 --> 44:45.380 Do you recommend to share only your own content or combine it with great content from worldwide sources 44:45.380 --> 44:47.360 to get people aware of your brand. 44:47.360 --> 44:49.800 Thanks in advance. 44:49.940 --> 44:56.180 My initial thought is that on social media I mean of course it'd be great great if was your own content 44:56.240 --> 44:57.410 all the time. 44:57.590 --> 45:05.240 But on social media I think sharing other resources and articles that your audience is interested in 45:05.600 --> 45:11.140 is probably the only way you're going to be able to be consistent especially on social media. 45:11.180 --> 45:19.170 You technically should be posting every day multiple times a day on some of these platforms and so posting. 45:19.220 --> 45:22.940 You know you won't have that much content to post that frequently. 45:23.150 --> 45:29.490 So if you're taking care of your audience then you know that they're going to continue to follow you. 45:29.510 --> 45:33.830 You know some people might say oh well they're going to go to the other person's web site and they're 45:33.830 --> 45:36.510 going to give that Web site their business. 45:36.520 --> 45:41.510 And yeah that may be true for some people but at the same time you're just building trust in yourself 45:41.510 --> 45:48.740 and your brand as someone who is very helpful to people and that's going that's going to pay you back 45:48.740 --> 45:49.460 in the long run. 45:49.460 --> 45:54.380 So I think not only sharing content but also collaborating with other people. 45:54.410 --> 46:01.520 That's something I think we mentioned a lot in the course for articles for videos on social media doing 46:01.520 --> 46:07.310 live streaming partnering with people who already have an audience so that you can you know benefit 46:07.310 --> 46:14.360 from their audience is another good thing to have doing interviews with experts all that kind of stuff 46:14.360 --> 46:17.550 can help you really grow your base exponentially. 46:17.860 --> 46:20.040 Yeah remember that the copyright guys. 46:20.420 --> 46:23.940 You know you are sharing something that is not yours. 46:24.230 --> 46:29.420 You need to tell you you're out and about that you know Beecher's. 46:29.460 --> 46:35.790 I mean if you are sharing articles I mean you are promoting other people's business and that's good. 46:35.850 --> 46:37.090 They should be happy with that. 46:37.100 --> 46:40.340 But there are some people that you need to take care about copyright. 46:40.340 --> 46:42.170 So just be smart about that. 46:42.290 --> 46:43.690 Yes. 46:44.060 --> 46:47.570 Your your content combining with other people too. 46:47.570 --> 46:50.120 My voice is going that way. 46:50.390 --> 46:54.610 Sorry guys I need some T. 46:55.310 --> 47:02.030 We add Lisa who's one of our favorite students who posted her Web site my right type. 47:02.030 --> 47:04.270 Dot com. 47:04.520 --> 47:08.650 Lisa can you post your social media presence if you have one. 47:08.780 --> 47:11.260 Because that's I wanted to check it out. 47:11.270 --> 47:13.570 We're going to dive into your business. 47:13.580 --> 47:16.730 Next my right type dot.com. 47:17.030 --> 47:22.150 And y r w r i t t y e dot com. 47:22.370 --> 47:29.490 You have classes about writing which is awesome and I can see that it's hosted with teachable so I'm 47:29.490 --> 47:32.890 curious about right now what what are your stats. 47:32.910 --> 47:39.690 You know I'm to be completely specific but what are your what's your revenue. 47:39.840 --> 47:44.500 What are your goals are you making any sales at all. 47:44.510 --> 47:51.890 How are you finding new students and also are your courses on you to me or any other platforms. 47:52.110 --> 47:53.330 It looks so right. 47:53.390 --> 48:02.120 Request interest you're starting out are you have Pinterest which I think is great for a lot of things. 48:02.240 --> 48:08.540 Let's see I'm one you know for me if if I were you and I was getting started out if you don't have this 48:08.540 --> 48:09.320 already. 48:09.470 --> 48:15.920 First thing I would do is put together a free course that is sort of the basics of what you teach and 48:15.920 --> 48:22.910 I'm going to see right now if you have any free courses right now oh you do have your free course which 48:22.910 --> 48:23.740 is coming soon. 48:23.780 --> 48:26.140 OK so you're just getting started. 48:27.360 --> 48:27.910 That's great. 48:27.930 --> 48:29.320 So you have your free course. 48:29.340 --> 48:36.030 I would start posting videos on social media and YouTube because you need to start having that content 48:36.120 --> 48:44.580 online to just have people there and to be there and to be present in case people are searching for 48:44.970 --> 48:48.600 content that you are you're creating. 48:49.970 --> 48:53.240 Let me brainstorm this Diego you have any initial thoughts. 48:53.280 --> 48:58.030 Yeah I love that idea of star sharing content on social media. 48:58.140 --> 49:03.380 And every time you share content on social media and the link to your to your website and these case 49:03.380 --> 49:04.950 to your school. 49:05.120 --> 49:10.670 So if they consume your company if they live with they are seen it can be a video feature or anything 49:10.760 --> 49:12.070 on social media. 49:12.170 --> 49:13.820 They will they will know where to go. 49:13.820 --> 49:16.900 Some people are sharing content on social media and there is no link. 49:16.900 --> 49:22.760 So basically the client needs to click on their profile go to our Facebook page try to find a web site 49:22.760 --> 49:23.210 there. 49:23.210 --> 49:27.980 So having your Web site everything you share on social media is great. 49:27.980 --> 49:34.370 Also I see that when I go straight to your website I know that you are starting on and gorgeous not 49:34.370 --> 49:35.500 life yet. 49:35.630 --> 49:36.530 I see. 49:36.530 --> 49:41.270 Take a quiz which is great because with that you will know what your audience wants. 49:41.450 --> 49:47.360 But in the future when you lounge your course when you start having more content you have videos and 49:47.360 --> 49:48.300 stuff like that. 49:48.380 --> 49:52.290 I would recommend you my solution will be to have it here on your home page. 49:52.490 --> 49:56.680 More information I mean something to capture these traffic that is coming. 49:56.690 --> 49:59.120 So right now I see the crease. 49:59.150 --> 50:02.370 I dont know how many people will take the but he's good. 50:02.450 --> 50:07.440 I mean the Course is not life yet so he said it's a good thing instead of just having under-construction 50:07.670 --> 50:08.290 or something. 50:08.540 --> 50:14.950 But in the future when you start getting more content I would recommend you to have a video here. 50:14.960 --> 50:17.330 So you start talking straight with your audience. 50:17.330 --> 50:18.750 They come to your website. 50:18.800 --> 50:24.230 They see your page and you start telling that about you about your products about everything that you 50:24.230 --> 50:29.020 can do to help then walk from here to here what they want to arrive. 50:29.020 --> 50:29.650 Right. 50:29.690 --> 50:31.010 So yeah. 50:31.120 --> 50:32.500 Any other ideas show. 50:32.630 --> 50:36.130 Yeah I was just thinking you know you're you're just starting out. 50:36.140 --> 50:40.880 And if I was starting out from scratch today I wouldn't care about. 50:40.940 --> 50:50.840 I would try not to care about any having any barriers to getting my content and so on one hand I was 50:50.840 --> 50:53.000 going to say while you need to start your email list. 50:53.030 --> 50:57.980 And so of course with teachable whenever anyone signs up for your free course you're going to get their 50:57.980 --> 51:03.740 e-mail address which is great but like Diego said I think it might be better to have that free opt in 51:03.740 --> 51:09.940 and that free course on the home page of your web site when people go to my right type dot com. 51:10.010 --> 51:16.310 I would also take that free course and just publish it on you to me put it on Skelos share put it on 51:16.460 --> 51:19.560 YouTube as just a free series of videos. 51:19.790 --> 51:26.000 The crazy thing is that even if so on if you put your whole course for free on YouTube and you have 51:26.000 --> 51:32.270 links back to the full free course on th ball you might get people signing up from YouTube maybe have 51:32.270 --> 51:35.810 an extra incentive for people who enroll in the full course. 51:35.810 --> 51:41.720 So in your youtube videos on youtube version of the course you can say sign up for the full course on 51:41.720 --> 51:50.080 my right Ty dot com and you get extra downloadable PBS or add some sort of extra bonus for that incentive. 51:50.110 --> 51:56.990 Post it on Create a Facebook page and post it as a video series on your Facebook page and just put it 51:57.020 --> 52:00.890 everywhere because right now you're just at the very beginning and you're just trying to get your name 52:01.370 --> 52:06.820 out there and then kind of tie into what we're talking about with working with other people I think 52:06.830 --> 52:08.790 to to get started. 52:08.790 --> 52:16.500 You need to work with other people and so may be doing some interviews reach out to other writers and 52:16.590 --> 52:23.730 do short interviews that could be blog articles or video interviews something that you can do on social 52:23.730 --> 52:24.260 media. 52:24.270 --> 52:29.820 This might be the perfect way to get started with Facebook Live or other live streaming just doing some 52:29.820 --> 52:36.500 quick Q&A or or interviews with people just to get your name out there just to get your brand out there. 52:36.570 --> 52:40.660 And in all of this of course you're going to be linking back to your Web site. 52:40.830 --> 52:48.600 Someone I interviewed for my podcast recently when he started he posted his free course on you to me 52:49.080 --> 52:55.470 and with you to me with that last lecture of the course the bonus lecture you can include links to anything 52:55.770 --> 52:58.480 and so you could include links back to your Web site. 52:58.680 --> 53:02.850 And you could say hey take this survey on my website or you can say hey take this other free course 53:02.850 --> 53:06.540 on my web site and you can build your email list that way. 53:06.540 --> 53:13.540 And this guy he teaches sales force which is I would say not as big of an audience as writers. 53:13.830 --> 53:19.800 It is a pretty specific audience which is good but he was getting like a couple hundred people to sign 53:19.800 --> 53:25.800 up for his email list from that free course on you to me in the first couple of months. 53:25.830 --> 53:31.890 And so he's still doing that strategy's puts out a free course before he launches his paid course and 53:31.890 --> 53:32.850 he puts it on you to me. 53:32.850 --> 53:39.210 And then in that bonus lecture he just links back to a survey or something where he can get capture 53:39.210 --> 53:41.630 people's e-mail addresses. 53:41.850 --> 53:48.390 So yeah putting your stuff everywhere I think right now is is what you should do because it's great 53:48.390 --> 53:54.180 to have your own web site and it looks like you know you got kind of set up right now the blog is great. 53:54.340 --> 53:57.770 But how are people going to find out about it. 53:57.780 --> 53:59.810 It's got to be elsewhere as well. 54:00.120 --> 54:07.410 Yeah and also I mean as fuel said having your free course is one of the best ways and easy ways to collect 54:07.420 --> 54:12.990 and start really your email list because I mean you are you are not offering just an e-book or just 54:12.990 --> 54:19.380 one single CD which is also great you are but you are offering the whole Freikorps you know a complete 54:19.380 --> 54:23.170 system that that will help them accomplish something they want. 54:23.490 --> 54:27.570 So I mean if I look over there go ahead sorry. 54:27.590 --> 54:30.510 Sorry sorry you you're offering free course. 54:30.510 --> 54:37.530 I mean is the conversion rates you'll see that that are way higher than just offering other incentives. 54:37.560 --> 54:42.270 Of course you know if your target audience are not that what are you saying Phil oh I was going to say 54:42.270 --> 54:49.560 I was just looking at your website and I love this accelerated writing method page but for one the list 54:49.710 --> 54:53.810 the are the link in the menu at the top is a W.M.. 54:53.820 --> 54:59.880 Now I don't know of accelerated writing method is a popular term and a WM-Oh is something that writers 54:59.880 --> 55:03.080 might know about but I had no clue what A.W. am is. 55:03.150 --> 55:10.640 So I would say I just changed that link or this page is a really beautifully laid out page that might 55:10.640 --> 55:14.550 be perfect for your home page explains who you are. 55:14.550 --> 55:18.270 Explains sort of the benefit of what you offer them. 55:18.330 --> 55:21.930 You have the quizzes at the bottom the link to the quiz at the bottom. 55:21.930 --> 55:27.330 You could still have the regular quizzes at the top of the page but just have all of this content beneath 55:27.330 --> 55:27.810 it. 55:27.810 --> 55:33.410 I think that would make your web site more engaging and just lower your. 55:33.450 --> 55:39.080 I'm assuming lower your bounce rate and have people more engaged with your course right there on your 55:39.080 --> 55:41.120 Web site on the home page. 55:41.280 --> 55:45.930 So that's what I would be right now because that page looks really nice. 55:46.350 --> 55:49.470 Your name I mean the phrase a silly idea. 55:49.480 --> 55:51.010 The writing method. 55:51.180 --> 55:52.950 I mean I like that that phrase. 55:52.950 --> 55:59.010 I mean he calls my attention I don't know anything about writing but when I read that it's I mean I 55:59.010 --> 56:00.500 want to learn more about that. 56:00.630 --> 56:05.420 And I agree with what you said feel A.W. W.M. maybe we don't know maybe. 56:05.500 --> 56:09.480 I mean people that are actually on the writing business they identified that. 56:09.510 --> 56:15.780 But if your target audience if you're turning out artists are people like us that that we don't know 56:15.810 --> 56:18.570 much about writing. 56:18.930 --> 56:24.900 Maybe you need to see if A.W. and mean something because accelerate it right in method. 56:25.110 --> 56:26.750 I mean this is great. 56:26.880 --> 56:34.860 And the Course name I mean again I am not an expert on these so I apologize if I'm just talking nonsense 56:34.860 --> 56:35.400 here. 56:35.520 --> 56:40.540 But then the name of your course Lizzy's what rights are you. 56:40.860 --> 56:43.670 It's a question that's cute. 56:44.250 --> 56:46.080 The thing is that you need to. 56:46.140 --> 56:52.080 You need to think about what you think will converge better maybe for your target audience really they 56:52.080 --> 56:59.630 want to know exactly what right what right type are the right and the title is great in that case. 56:59.730 --> 57:03.780 But if not maybe you can think of another ways to improve your title maybe. 57:03.810 --> 57:05.720 I mean maybe you can do that. 57:05.760 --> 57:09.610 They are separating reading writing methods or me or something. 57:09.660 --> 57:14.880 Sellery I mean if you use the title so I promise you know. 57:14.940 --> 57:19.950 Because if they go to school and they see that you are promising something on that title. 57:20.040 --> 57:25.230 I mean that's great because they see that and they will say yes I want to accomplish that. 57:25.380 --> 57:31.240 So I mean you're you're you're right in speed or something like that. 57:31.320 --> 57:35.070 I mean I'm not an expert on these i just maybe ideas to think about. 57:35.250 --> 57:35.700 Yeah. 57:35.700 --> 57:42.330 And actually I remember talking to you earlier before about the web your being my right type dot com 57:42.330 --> 57:46.580 versus I think you're thinking about calling it accelerated writing method. 57:46.720 --> 57:47.640 Dot com. 57:47.640 --> 57:54.930 I think my right type dot com is super catchy but then you lose that that sense of Salin coming to your 57:54.930 --> 58:00.420 website and automatically knowing what the benefit is which is being able to write faster. 58:00.870 --> 58:02.150 And that's the goal. 58:02.190 --> 58:08.250 And so I think I think you probably know this already but once you publish It's free course if you keep 58:08.250 --> 58:12.600 the name right type are you definitely in this sort of the subheading. 58:12.660 --> 58:16.920 Make sure you list the benefit of of the worse. 58:17.280 --> 58:20.030 But I think you. 58:20.310 --> 58:24.190 OK I see you just don't want a long name in the menu for that title. 58:24.190 --> 58:26.030 Yeah I totally get that. 58:26.340 --> 58:32.910 But maybe you just change that to like about because this is kind of like your about page or you make 58:32.910 --> 58:34.080 this your home page. 58:34.080 --> 58:39.930 If you if you don't just change to that page but like I'm saying unless you have other better content 58:39.930 --> 58:46.660 for your home page I think this is a great sort of home page for for an online course platform. 58:46.690 --> 58:51.120 So you are doing a great job so I mean don't feel bad. 58:51.120 --> 58:52.390 I mean it's amazing. 58:52.410 --> 58:56.040 Most people don't take action so you are you already teachable to school. 58:56.040 --> 59:01.440 I see that you have a problem and you are paying for the tool because you have you on the main So you 59:01.510 --> 59:02.930 can meet and you are doing. 59:02.960 --> 59:04.470 And that's great. 59:04.560 --> 59:09.120 I see in the coming weeks people are ready to sign for a free course and the free courses still not 59:09.120 --> 59:10.800 ready so that's great. 59:10.960 --> 59:13.300 You should be excited. 59:13.590 --> 59:15.420 Yeah it's exciting. 59:15.840 --> 59:21.330 Thank you so much Lisa for the question and being one of our guinea pigs. 59:21.330 --> 59:28.440 I know where we're not to ours but I know how it can feel to get some critique of your own work so take 59:28.440 --> 59:29.900 everything we say with a grain of salt. 59:29.910 --> 59:31.830 Yes. 59:32.550 --> 59:37.680 Suzy had asked sort of like a follow up question to what we're talking about and is asking in the free 59:37.920 --> 59:42.540 does the free course have to be in the same line of the paid course or it doesn't matter. 59:42.570 --> 59:49.050 And we're at 10 o'clock already so I don't know Diego maybe we can just chat for another five 10 minutes. 59:49.620 --> 59:54.930 So if you have any last questions or if there was something that we didn't get to and you posted earlier 59:54.940 --> 59:59.090 repost your comment in the question so we know we can get to it. 59:59.100 --> 1:00:03.420 I would say that the free course should be in line with the paid course. 1:00:03.420 --> 1:00:05.080 It's just going to be better. 1:00:05.100 --> 1:00:11.310 It's the natural progression of someone signing up for a free course getting interested in your content 1:00:11.610 --> 1:00:17.280 and you providing value with free course and then saying hey if you want even more value and you want 1:00:17.280 --> 1:00:21.520 to take it to the next level then take this paid course. 1:00:21.900 --> 1:00:25.790 So I would definitely say that you should have a free course. 1:00:25.800 --> 1:00:36.460 That's the same in the same line as you're paid course yeah that's pretty much it. 1:00:36.740 --> 1:00:41.670 We have 20 two people right like that 190 followers listening. 1:00:41.710 --> 1:00:42.470 Right. 1:00:42.650 --> 1:00:43.520 Thank you so much. 1:00:43.520 --> 1:00:44.990 That's awesome. 1:00:45.020 --> 1:00:50.660 Like always we're gonna post this replay in the course itself to make it easier for people to follow 1:00:50.660 --> 1:00:51.680 along. 1:00:51.830 --> 1:00:55.500 But if you have any more questions just let us know Diego What are you working on. 1:00:55.510 --> 1:00:59.690 I actually know there was another question I saw it was about horses. 1:00:59.810 --> 1:01:05.150 Justin asked in terms of UMD courses. 1:01:05.170 --> 1:01:08.170 August my course was earning really well. 1:01:08.190 --> 1:01:11.520 But come September sales have dropped drastically. 1:01:11.580 --> 1:01:12.460 Thoughts about that 1:01:15.070 --> 1:01:21.960 Diego it would be that September August sales were really good but things have kind of slowed down in 1:01:21.970 --> 1:01:23.780 September basically. 1:01:24.340 --> 1:01:26.220 I mean it's complicated guys. 1:01:26.420 --> 1:01:27.820 What for me. 1:01:27.820 --> 1:01:30.640 Actually me personally each instructor is different. 1:01:30.640 --> 1:01:35.480 For me it's maintaining or growing a little bit every month destroys that. 1:01:35.540 --> 1:01:36.510 That works for me. 1:01:36.520 --> 1:01:43.850 Only you me if we talk only about mutinies specifically East to release courses constantly because I 1:01:43.860 --> 1:01:46.070 have we all have time to get out. 1:01:46.100 --> 1:01:51.640 We have a number of students are new to me and I already sent promotional announcements for people that 1:01:51.640 --> 1:01:55.130 don't know we have Djou promotion announcement per month on you to me. 1:01:55.360 --> 1:01:59.470 I had already sent all these people all my courses so they don't really know what I have. 1:01:59.530 --> 1:02:06.300 You know and I am trying to do to inviting them to buy my courses new to me but if I do them if I see 1:02:06.300 --> 1:02:07.930 them bring something new. 1:02:08.020 --> 1:02:12.920 I mean the chances for two for for their ribbon to grow are slower. 1:02:12.940 --> 1:02:17.690 So my suggestion will be to try to create a course there. 1:02:17.860 --> 1:02:20.280 I mean for me specifically one course a month. 1:02:20.290 --> 1:02:27.010 My goal is to grade one course on high quality survey my students have all what they want to learn next. 1:02:27.040 --> 1:02:30.040 So create something on that topic. 1:02:30.210 --> 1:02:37.240 Why not use one of their announcements to promote my new my new course so people are not seeing all 1:02:37.240 --> 1:02:39.420 the same things every month. 1:02:39.460 --> 1:02:44.870 They are seeing new courses and that's exciting because I mean they want new courses. 1:02:44.870 --> 1:02:45.700 Ryan Yeah. 1:02:45.700 --> 1:02:52.090 And I think that's exactly the method that will lead to success on you to me because you get that snowball 1:02:52.090 --> 1:02:58.990 effect of not only do you have more courses which if you can get them to rank higher on you to me and 1:02:58.990 --> 1:03:02.050 this this is the same for any kind of product. 1:03:02.050 --> 1:03:07.150 So for people who don't teach online courses is the same if you're selling T-shirts on Amazon if you're 1:03:07.150 --> 1:03:13.840 selling e-books or if you have you know you sell ice cream down the store down the street. 1:03:13.840 --> 1:03:20.600 If you have more stores if you have more courses if you have more e-books you will make more money. 1:03:20.620 --> 1:03:26.440 Obviously if you're selling it at the same time you have the ability to cross-promote your other courses 1:03:26.440 --> 1:03:28.720 or products to those new customers. 1:03:28.870 --> 1:03:34.920 And so this month maybe you know you have 1000 students total next month. 1:03:34.930 --> 1:03:41.380 You launch a new course and you get you know you sell it to your current students and 10 people buy 1:03:41.380 --> 1:03:41.720 it. 1:03:41.770 --> 1:03:47.860 But then because it's this new topic you might get you know 25 new students just organically finding 1:03:47.920 --> 1:03:52.930 your course through you Tomi's search and then the next time you send another promotional announcement 1:03:52.930 --> 1:03:56.850 you're going to have 1035 students to promote too. 1:03:56.920 --> 1:04:02.910 And that's how the snowball kind of continues in terms of just September versus August. 1:04:02.920 --> 1:04:11.640 August was better for me personally and I know that you to me did a big sale at the end of August. 1:04:11.650 --> 1:04:15.980 And from what I know you Enemy me does for big sales a year. 1:04:16.030 --> 1:04:18.280 They do Black Friday sale in November. 1:04:18.280 --> 1:04:20.640 They do the new year's sale in January. 1:04:20.680 --> 1:04:27.130 They do a teacher appreciation sort of like learn some learn fast month. 1:04:27.130 --> 1:04:30.780 I think that's in June or May June July or May. 1:04:30.970 --> 1:04:31.390 Yeah. 1:04:31.390 --> 1:04:37.510 One of those months and then they have this back to school sale in August and so the other months. 1:04:37.910 --> 1:04:44.400 Not that I'm their sales are going to be slower for unless you're doing promotions yourself. 1:04:44.620 --> 1:04:51.040 And I wouldn't worry about it too much because the way this makes me feel is that it's better for Black 1:04:51.040 --> 1:04:58.010 Friday sales because they're not saturating the market with a ton of discounts right now. 1:04:58.090 --> 1:05:04.990 And I think overall by not having a ton of sales themselves in September and October which I'm expecting 1:05:04.990 --> 1:05:11.080 in September and October to be slower than August it means that November is going to be even bigger. 1:05:11.200 --> 1:05:16.060 And just overall we're going to make more more revenue because of that. 1:05:16.060 --> 1:05:16.870 Exactly. 1:05:17.110 --> 1:05:19.310 Yeah but it's a great marketplace guys. 1:05:19.330 --> 1:05:25.150 I mean my you give me organic for people that are not new to me when you go to the revenue you see the 1:05:25.150 --> 1:05:31.140 sources where the money's coming from and if you're sending If you are selling or affiliates my UDD 1:05:31.150 --> 1:05:32.740 organic is growing every month. 1:05:32.740 --> 1:05:35.770 So having your course with you to me is a great investment. 1:05:35.770 --> 1:05:42.310 And we don't have much control about it so we need to trust Anyuta me and hope that they will sell what 1:05:42.340 --> 1:05:44.030 we can do with the control we have. 1:05:44.050 --> 1:05:46.600 Ease their education announcements. 1:05:46.600 --> 1:05:49.490 So by email we have four of them. 1:05:49.510 --> 1:05:54.910 So if we send once a week we are having a conversation we're having. 1:05:54.940 --> 1:05:58.950 I mean I do a constant contact with your students which is important. 1:05:59.080 --> 1:06:03.880 So they are not just receiving your promotional emails asking their phone for it for the sale. 1:06:03.970 --> 1:06:09.610 So if you have an e-mail sequence and you just ask for the sale and you're going to add value. 1:06:09.610 --> 1:06:11.410 I mean it never works you know. 1:06:11.410 --> 1:06:17.440 So that's the same model on you the most people are not using that so you will need to use that one 1:06:17.510 --> 1:06:23.410 elsewhere also to grade that engagement we give to students you know add value on eBay and also drive 1:06:23.410 --> 1:06:27.660 them back to the court because most mean that they want to coerce behavior. 1:06:27.680 --> 1:06:31.320 It goes in that ranking so you can use that announcements for that too. 1:06:31.580 --> 1:06:33.420 Yeah totally. 1:06:33.530 --> 1:06:38.330 Well you got a few questions that just popped in so I'm going to go through them really quickly. 1:06:38.330 --> 1:06:45.770 One was just a follow up Suzy asked about for the free versus paid course she's asking can the free 1:06:45.770 --> 1:06:48.090 course just be a part of the paid course. 1:06:48.170 --> 1:06:54.320 And I think that can definitely work and it can kind of you can kind of market it as you know get this 1:06:54.320 --> 1:06:56.720 free trial of the paid course. 1:06:56.810 --> 1:07:03.830 But I also think that to get to have a free course that students really love it has to provide enough 1:07:03.830 --> 1:07:09.800 benefit to the student as to solve some sort of issue as to solve the issue that they're coming to the 1:07:09.800 --> 1:07:11.090 free course for. 1:07:11.090 --> 1:07:15.950 And that's why I think sometimes creating a separate free course is a better idea because you can really 1:07:15.950 --> 1:07:17.720 focus on providing value. 1:07:17.720 --> 1:07:20.210 I don't think you should cut corners for a freak. 1:07:20.270 --> 1:07:23.130 Creating free courses at all. 1:07:23.450 --> 1:07:26.050 That's just my experience because I've done that with the. 1:07:26.240 --> 1:07:31.490 I've taken the first part of a paid course and turn it into a free course and it doesn't do as well 1:07:31.520 --> 1:07:37.580 as me really focusing on I'm going to create this amazing free course and sell it or not sell it and 1:07:37.580 --> 1:07:38.570 give it away. 1:07:38.570 --> 1:07:40.880 Students really find that valuable. 1:07:40.880 --> 1:07:49.160 I did an interview with this guy Wes boss who teaches computer app design programs development stuff 1:07:49.460 --> 1:07:53.860 and he spends more time creating free courses than paid courses. 1:07:53.930 --> 1:08:00.500 And in fact he has created free courses that have gained over a hundred thousand students and he and 1:08:00.560 --> 1:08:03.660 he has more free courses than paid courses. 1:08:03.910 --> 1:08:10.610 Man I just said that but it just goes to show that spending time and creating valuable free content 1:08:10.850 --> 1:08:13.740 will pay off in the long run. 1:08:13.760 --> 1:08:15.050 So that was one question. 1:08:15.050 --> 1:08:20.000 There was one about can Social Media Management be done from remote locations. 1:08:20.240 --> 1:08:21.560 I think definitely for sure. 1:08:21.560 --> 1:08:24.560 That's one of the best things about social media management. 1:08:24.560 --> 1:08:30.460 I mean unless you have to be taking pictures of the club that night and you can't be doing that rmo. 1:08:30.470 --> 1:08:36.740 But but that's what you know social media managements all about as you know being able to do that from 1:08:36.740 --> 1:08:38.360 a remote location. 1:08:40.510 --> 1:08:45.180 And then there was one more question I want to get to Shilpa who popped in. 1:08:45.370 --> 1:08:54.340 They sell saris which I love that ethnic India where and I post regular updates on the Facebook page 1:08:54.340 --> 1:08:55.610 and other Facebook groups. 1:08:55.690 --> 1:09:03.190 How can I get more leads I think in terms of getting leads what that makes me think is you have to give 1:09:03.190 --> 1:09:10.270 something away to get that lead you know leads are about you want to get their information you want 1:09:10.270 --> 1:09:11.620 get their email address. 1:09:11.800 --> 1:09:21.230 And so thats kind of difficult with a physical product maybe a a guide to buying a sari. 1:09:21.310 --> 1:09:25.980 I know buying a sari especially for us Westerner nerves is very hard. 1:09:25.990 --> 1:09:32.700 And I know that because my wife and I we went to my cousin's wedding and she was Indian or she is Indian 1:09:32.730 --> 1:09:41.890 and so all the ladies wore saris and so we had to go to the to they call it Little India here and in 1:09:42.100 --> 1:09:47.140 Los Angeles and they have a bunch of sari shops which is awesome but its very confusing for people who 1:09:47.140 --> 1:09:53.650 dont know anything about saris So maybe providing some sort of guide to buying a sari or how to fold 1:09:53.650 --> 1:09:58.650 a sari you know all that stuff is exciting for people who dont know it of course. 1:09:58.670 --> 1:10:02.390 Maybe your target audience isn't people who don't know how to do that. 1:10:02.400 --> 1:10:07.810 Maybe we already know but that's just one idea that popped into my mind. 1:10:08.920 --> 1:10:10.960 OK I think we're going to have to wrap it up. 1:10:10.960 --> 1:10:11.770 I'm going to. 1:10:11.920 --> 1:10:17.030 OK Wendy has one more question and then we're going to wrap it up after this. 1:10:17.310 --> 1:10:23.010 Wendy I want to set a set of blog on DIY and lifestyle where I promote my creations. 1:10:23.200 --> 1:10:32.800 Do you think formations son they go what's that say you see like a year for me. 1:10:32.860 --> 1:10:40.940 So I'm home and it's time for mation somehow to have the best results of that topic. 1:10:41.280 --> 1:10:46.650 I want to set up a blog on D.I.Y. life and lifestyle where I promote my creations. 1:10:46.790 --> 1:10:48.610 You have information on how the 1:10:51.970 --> 1:10:54.370 I don't know what formation son is. 1:10:55.420 --> 1:10:59.300 Wendy was that a misspelling or is it something that I'm just not aware of. 1:11:01.700 --> 1:11:04.220 I think DIY and lifestyle blog is great. 1:11:04.220 --> 1:11:11.960 I think you have to really show your personality and that kind of blog because there are so because 1:11:11.960 --> 1:11:15.720 there are so many people in that area. 1:11:16.050 --> 1:11:22.580 I'll get maybe Ah-Q says Do you have information or information out information on how to have best 1:11:22.580 --> 1:11:24.080 results on that topic. 1:11:24.080 --> 1:11:30.680 So yeah I guess what I'm saying is it's it's this is all about lifestyle it's all about personality 1:11:30.680 --> 1:11:34.410 it's all about showing your own lifestyle showing your own brand. 1:11:34.490 --> 1:11:39.380 And so I think social media is great for this. 1:11:39.390 --> 1:11:40.710 Pinterest is great for this. 1:11:40.720 --> 1:11:43.300 Instagram is great for this right now. 1:11:43.350 --> 1:11:45.340 Definitely definitely Pinterest. 1:11:45.450 --> 1:11:51.630 That's the target audience that you're going to be going after really doing all the things that we teach 1:11:51.630 --> 1:11:58.360 in the course and just consistently posting images will work really well for that kind of stuff. 1:11:58.410 --> 1:12:05.610 Tutorials for the DIY stuff has great video tutorials for you know the short sort of social media videos 1:12:05.610 --> 1:12:09.770 for DIY projects are really hot right now and very shareable. 1:12:09.780 --> 1:12:15.750 So I think it's definitely a cool topic to be creating content on. 1:12:15.800 --> 1:12:22.160 Yeah you can go to youtube and search for a specific topic that you were about to create on your own 1:12:22.230 --> 1:12:29.160 on your Web site on see the videos that they have and see the engagement that people see how many views 1:12:29.160 --> 1:12:35.600 they get and play the video and try to learn something for the video that has more views. 1:12:35.610 --> 1:12:40.230 Phil was talking about the personality and the way to do it the way to record it with the camera and 1:12:40.260 --> 1:12:41.100 all that. 1:12:41.100 --> 1:12:47.130 So trying to I mean probably you are an expert on that but if not you can watch these popular videos 1:12:47.130 --> 1:12:52.950 on YouTube about the same topic and unwrite down like five points on each video that you can do similar 1:12:53.220 --> 1:13:02.070 to these top videos so you are ready you are starting in doing the right way in the way that people 1:13:02.070 --> 1:13:03.190 really like that. 1:13:03.300 --> 1:13:12.180 On that specific niche that Suzi as Diego you need to make a course on how to make Cree's make one course 1:13:12.180 --> 1:13:13.260 a month. 1:13:13.980 --> 1:13:14.730 Definitely. 1:13:14.750 --> 1:13:18.060 You know man everyone thank you so much for the questions. 1:13:18.060 --> 1:13:20.330 I think both of us need a nap now. 1:13:20.580 --> 1:13:28.110 We hope that we have been helpful for you and we just hope that this is the best digital marketing course 1:13:28.110 --> 1:13:28.880 for you. 1:13:28.890 --> 1:13:36.210 We're going to continue doing a couple more live Q And as for the next couple of weeks maybe up until 1:13:36.210 --> 1:13:39.530 Black Friday we'll see if it's beneficial to you. 1:13:39.530 --> 1:13:47.370 We like doing it and we know it's beneficial when you leave reviews and really good reviews. 1:13:47.520 --> 1:13:47.950 Yes. 1:13:47.980 --> 1:13:51.960 If you haven't done so already please leave our review for the class. 1:13:51.960 --> 1:13:57.510 That's what tells us OK should we keep doing the live Q and A's and I actually haven't had many people 1:13:57.510 --> 1:14:00.440 commenting in the reviews about the live Q and A's. 1:14:00.510 --> 1:14:06.630 I know people are here they show up so that's great but if we see in the reviews and we see people saying 1:14:06.630 --> 1:14:11.660 that yes we like this course because of X Y or Z we're going to do more stuff like that. 1:14:11.650 --> 1:14:14.010 So thank you so much. 1:14:14.010 --> 1:14:14.700 Any last words. 1:14:14.700 --> 1:14:16.130 Diego Yeah. 1:14:16.310 --> 1:14:19.050 Thank you very much guys for investing your time be with us. 1:14:19.050 --> 1:14:20.220 We are on order. 1:14:20.250 --> 1:14:22.800 I'm happy to have all of you here. 1:14:22.800 --> 1:14:24.500 Life if you are watching the Sunday. 1:14:24.510 --> 1:14:29.520 Later on the on the cards or maybe on YouTube on fields YouTube channel. 1:14:29.820 --> 1:14:36.630 Thank you for watching and for for sending your questions on all that today I will continue working. 1:14:36.630 --> 1:14:43.380 I will rest a little bit east 1:15 here floating about right now so I'll have a lunch today in the afternoon 1:14:43.410 --> 1:14:45.810 I will launch my new unicorn. 1:14:45.830 --> 1:14:52.470 So if you are on my group you will see an e-mail from me and also I will post on my page and all these 1:14:52.770 --> 1:14:54.290 social media places. 1:14:54.480 --> 1:14:55.910 I mean yes. 1:14:56.150 --> 1:14:58.230 It's not all Facebook for local business. 1:14:58.230 --> 1:15:05.970 And the great thing is if you have a local business I will show you there how to tell good people around 1:15:05.970 --> 1:15:06.540 your business. 1:15:06.540 --> 1:15:12.360 Let's say you open a new bakery and you want to let people know about you about your piece and about 1:15:12.360 --> 1:15:12.960 your brother. 1:15:12.960 --> 1:15:19.410 So we have a complete system there that we use Facebook ads and specific targeting or Facebook ads that 1:15:19.410 --> 1:15:23.520 will allow us to have the best resource or localize awesome. 1:15:23.520 --> 1:15:24.540 That sounds epic. 1:15:24.540 --> 1:15:31.380 And now we have the section about local advertisement advertising in our course so if you want of the 1:15:31.380 --> 1:15:33.740 basics definitely check out on the course. 1:15:33.750 --> 1:15:37.630 But if you want to take it to the next level check out Yeager's course. 1:15:37.980 --> 1:15:40.180 Awesome cool everyone. 1:15:40.230 --> 1:15:41.520 Thank you so much for watching. 1:15:41.520 --> 1:15:43.110 Have a great day. 1:15:43.110 --> 1:15:44.820 Let us know if you have any more questions. 1:15:44.820 --> 1:15:51.420 You're always free to post them in the in the Q&A tab and we look forward to seeing your views. 1:15:51.420 --> 1:15:52.570 Thanks guys. 1:15:53.650 --> 1:15:54.450 Bye bye.