All right.
Hey everyone.
Phil Ebner here with Diego Davola.
We are back for another live edition of The Digital Marketing masterclass.
We're going to be answering all of your questions and everything today live inside just want to make
sure that we are going.
Looks like we are.
So everyone in the chat got.
Wow.
Sixteen people already waiting for us to start.
Thank you for being here.
Thank you for your patience.
How about you give a shout out let us know where you're listening from.
Who is it that's listening.
I know it's your youtube or your Google account name so sometimes I can't I don't recognize who it is
so let us know who's listening.
And also while you're at it if you feel comfortable post a link to your business to your Web site or
to your YouTube channel or to whatever it is we want to know who is here.
And we're going to be looking at your businesses on this call if you want us to.
And so yeah just say what's up in the chat.
But Diego before we get started with any questions How's it going.
You were on television.
Yes I can see it.
That's the beauty of working from home and teaching online.
You know you can reach people all over the war help people like in all these countries that Yuta me
unbeatable allow us to reach.
And yeah I was asked for two weeks on Switzerland.
We went to see the call.
Let me see by Purnell's what Loutre Brennan he said amazing placing that in there.
I mean the Swiss Alps is gorgeous.
Very very nice.
Nice nice.
That's awesome.
That is the beauty of having your own business an online business where you can you know if you wanted
to you could even just pick up and move and work on vacation.
But of course you don't want to do that.
So it's good to get away now and again.
I've been crazy busy the past couple of weeks working on more courses and some new updates to make my
business even better.
One thing that I've been doing promoting a lot is the new logo and branding so I did a big update for
my website in August and in September.
I've been happy with that so you know I've got my hat as wearing my shirt.
And a lot of my videos are still saying that the ones that you need to see you need to see you need
to start selling that you know on you.
Well I began by I think I will and I think I'm going to start doing more like giveaways during like
YouTube videos or contests and give away shirts or stuff like that.
I mean the thing is like we watch what other businesses are doing and I see that there's a lot of online
companies that do that.
They give away their shirts and when people are users of their product and fans they'll wear that shirt.
And then in their own videos and their own content people are going to see that and say hey what where
do you get that closure.
And you know it's a great way to spread the word.
So that's been good.
And then this week I have hired a couple freelancers to help me write blog articles.
And that has been awesome.
I used up work and I did a couple of test articles.
So that's what I would suggest if anyone's looking to create more content and you have a budget to you
know pay someone to help you do that up work's a great place to check out.
It's it's you get a lot of people who are super cheap and then people who are more expensive than some
people in between.
What I found is that you have to pay a lot for a quality though and it's not worth it to pay someone
$10 for a crappy article or blog article that's not going to really do good on your Web site address
you know or anything like that or be helpful for people so I'm paying between 50 to 100 dollars per
article and I think I could even pay more for some longer articles but it's been just this whole idea
of outsourcing has been exciting for me.
So that's something I'm doing this week and so while we're talking right now there's people working
on articles and it feels like you have a legitimate business.
Of course you can.
I mean you can have more time feel to instead of investing your time writing an article which is also
good.
You have more time to take care of your audience.
You know create more content create more courses.
So that's great because I mean you basically multiply yourself by the number of people working for you
actually talking about virtual assistants on freelancers.
I did the same a few weeks ago I hire our guy to create a new version of my web site be able to come.
So we are working on that.
I use the freelancer dot com Web site.
I really like it.
The first one I was using it and they have they 100 percent warranty.
So basically if you hire a freelancer for any job at the end if you are not happy with what they deliver
you can just get your money back you know.
So I sold out and I said OK let's try because I was spending like hours and hours trying to create my
own web site.
I know how to create Web sites especially on wordpress.
But I mean it takes time to make it look beautiful where we see us as an all that cold you know.
So it's great we have all the stores now to grow the business so that's amazing.
I mean we didn't have that a few years and now we can just go online and hire a super professional people
anywhere you know.
Yeah.
Yeah that's the amazing thing.
And depending on where these people live or where they are in their career it could be very affordable
for us as business owners to hire them.
But they at the same time get the flexibility to work on a job that's very flexible on their own time.
I've hired people who are in college who you know help answer questions or write articles and they are
better writers than me and they give more better responses to students than I can at this point because
of my time constraints.
And you know I'm able to pay them a great wage for them but it still makes sense for me too.
So that's been exciting for me.
So I just want to give a shout out to everyone who has posted online comments.
Susie Wendie a non martín a vet lease and TV.
I hope I'm pronouncing everyone's names right.
Thank you so much for being here.
If you have any questions please go ahead and start posting your questions.
We will take any specific questions you have related to anything digital marketing and beyond.
So if you have a question about websites market content marketing paid marketing social media marketing.
That's why we're here to help you grow your own business and then also one thing that I posted last
announcement.
I don't know if you guys got that email today was if we don't get that many questions we want to have
some time where we can do sort of a live look at your Web site and in your business and we would just
give you advice for what we would do if we were running your business.
So for anyone that wants sort of that one on one dive into your web site and I know someone's going
to have to be the guinea pig to do this right now but post your web site and what you do because we
want to be all to sort of like what your brand is right now see how much content you're putting out.
So put your Web site the business what do you do.
And I guess what your goal is with your business and that is important so we can know we know exactly
what you want to accomplish and we can see how to help you to get the results that you want.
Yeah know 17 people here so there's got to be at least one person who wants to leave a comment and have
us help you.
And I see some the names that are familiar.
Sonia is always with us.
Thank you Sonia for being here.
I see that the property management.
I saw your name in all their life broadcast too.
So all these guys are connecting over and over with us.
Thank you very much for being here.
And send the questions.
Come on guys let's go.
We've been excited about this class that we've gone in over 200 reviews so far and we're kind of a broken
record with the reviews.
But we do appreciate everyone who has left a review especially the people who have left comments on
for our how we can improve the class even more.
And so our average rating right now is like 4.6 or 4.7 which we're stoked about.
We would love it to be a five star course.
And so if you're leaving a review and not leaving feedback on how we can make it better if you don't
think it's a five star course please leave us at least a sentence or two.
I mean there have been people who have you know asked hey can you talk about Google Analytics So the
next day I went and recorded a whole section on Google Analytics.
So there's things like that where we can quickly and easily help you out and make sure that this is
the Five-Star course that you want from us.
And I mean most of you probably pay 10 bucks for it.
So I hope that it's a five star course you get you're getting a lot of value from it.
Almost 30 hours of content plus one on one time with us.
But if there's anything else that we can do for you just let us know.
Awesome.
So let's see do we have any questions so far.
From menus.
OK.
Neleus you want to read that off Diego.
Thank you for posting your question.
Now we know your name because we were calling you effective property management.
So now we know that you are MANY years so many years is asking why do people do not complete the online
survey with my free course.
I put it in the beginning of my page and no one completed yet.
So what do you think feel.
So I'm just to clarify Neleus of if I'm getting this wrong you have a free course.
Let us know if it's on you to me or on another platform.
But you have a survey that's at the very beginning where you're I don't know.
You're probably asking them to I know.
Let us know what the survey is.
I'm just curious for like what kinds of questions.
What's your goal with the survey.
The truth is though with free courses especially anew to me you're getting a lot of people who are signing
up who just aren't engaged even people who pay for courses aren't that engage with the courses because
it's a luxury for them to have this course that's available for the life of you to me.
You know you're going to have it forever basically as long as you give me there.
And so people are able to easily put off taking action and taking that course.
So you're going to get a lot of people who sign up and they don't even hop into that first lecture of
yours to take that survey.
I think that's just sort of the first thing to understand is that that's that's the case with three
courses on you to me.
I found that with free courses off of you to me I get a little bit more engagement because it takes
a little bit more work for someone to get into that free course on you and me those people that are
just searching for topics left and right they go on the site they see all kinds of free content free
courses so they're just signing up for free courses all the time.
And so they might not get to all those courses but when you set up a free course on your own site for
example and you can do that easily with a tool like think graphic or teachable and you post free links
to that course on YouTube or through blog articles you're getting people who are landing on those YouTube
videos from searching for that YouTube topic who are then signing up for your free course.
So those are higher value customers already from the from the get go.
And those people are going to be more likely to complete that survey.
So I would say that if you don't have your free course on your own site yet I would sign that set that
up you can start for free with teachable or think of.
So there's no reason not to.
And then in terms of just trying to get more engagement with that survey if you make sure your automated
message is on you to me are let's see milieus responded offering a free court video course on my web
site and ask questions about what other topics they wish to learn.
Ok so what is on your Web site and I know there's like a delay in the video on the comments so sorry
if we're like responding like 20 minutes after you post your comments but so that's good that it's on
your Web site.
I would just try to get people engage as soon as they sign up so make sure you have an automated email
that's sent to them right after they enroll.
Maybe the survey goes through with e-mail rather than than that first lecture or maybe the survey is
sort of daunting for them to take action without first lesson and maybe you need a video lecture or
something where you welcome them.
And it's a little bit more engaging you teach them something first and then they take a survey.
But I think the I guess I'm trying to think of ways just to make your course more engaging from the
get go Diego you have any ideas.
Yeah that's important what you said Well and also just to add one more thing about the about having
your free callers on your website or even paid course premium course on your Web site or teachable I
think.
The big theme guys is because we are building your business you know you are here connecting with us
right now investing your time right now because you want to learn strategies to grow your business.
So the big advantage I see on having your course unteachable are things you think are on your web site
using WordPress is that you have your customer e-mail address.
And that's a big asset for you as a business owner because with that you can contact them to send down
your products or services to offer free if in exchange for something to maybe you can do that you can
offer something for free in exchange for the service so everybody that that completes the Sorby get
something for free for a lead man.
And another thing that I saw people doing I didn't do it yet because I don't send too many service.
I just sent resumes students to check.
What do you do what do they want to learn next.
But I see people doing this.
They do they have service.
And at the end of the survey after a few weeks or something like that they have a contest that they
draw people from all the people that completed the Sorby and they give them a 3 sumps in something more
valuable not just an e-book or maybe vidio is something material I saw people giving like iPhones.
I mean there is no limit of the things that you can get for free actually.
So that's another incentive for your target for your audience.
But I prefer to do it as Phil suggested to engage them first we would value adding value to them.
You know videos e-books just right into your website.
You know email than on your e-mail sequence and all that.
And after that because they are engaged they will see your e-mail and they will for sure go ahead and
complete the survey.
So I mean it's up to you.
But thank you so so much for sending this this question.
I love that I love your thoughts about you.
Just more of an incentive and one thing that I've done with my surveys is I offer the chance to be a
beta tester of the court the upcoming course that people are surveying being surveyed about.
So I don't necessarily give it to everyone so it's kind of like an opportunity that they have they get
for completing that survey.
But that's something you can say is that for anyone that completes the survey I'm going to be picking
a handful of beta testers to test out the course content for free.
So I think just giving more of an incentive is something to definitely test out.
That's great.
That's a great idea.
And just write it down here feel I'll do that for my next course.
We are always learning something new.
Neleus thank you so much for the great question.
I see you followed up with another question about yes course I'm not acquainted with yes course.
Are you Diego.
No no.
Yeah.
OK.
There was another question up above and then there was also someone who asked for us to check out their
Web site which will be getting to in a couple minutes after we answer these other questions.
Archiv geodes I hope I'm pronouncing your name right.
He has a cool web site I would check recommend everyone checking out right now.
See you out.
Commy the letter see you out dot com.
He's looking for suggestions.
And I also want to know and I posted and it looks like you're responding already but just more of your
goals where you're at right now where would you like to be.
How are people finding you.
How like how ya just how the business works a little bit more.
There is a question let's see about Facebook pages I want to get to my right type dotcom says what type
of content should be put on a Facebook page.
They are taught how to create it and that type of thing.
But I need strategies of how to use it effectively.
Excellent.
That's a great question and it's difficult to answer Guice simply because that depends of your target
audience.
I know that I always said that but that's not true.
So we need to know your target audience if you are your target audience these people like you like this
group for example people that are online and prep in order or maybe offer like entrepreneurs and what
they want to grow their business their online presence.
We can offer some things.
But if you have a different target audience let's say you have a hiking group that I mean I have a hiking
group is going to come you know it's on TRL.
For these people I posed different content that I posed for my Eudemus students for example so that's
a great example of what works in general for Facebook right now east.
So if you don't like video I invite you to to Fealy fell in love with video because video is the future
Facebook life you took live told with your audience that's the best way guys that we have right now
and we have all these tools available for free.
That's the best way to talk with your audience because the main goal at the end is to increase that
relationship between you and your customers between your company and your customers.
Because when you do that when you have that link they will start trusting you trust in your product
your services.
So basically what you need to do is think about your target audience.
Think about NBC are falling with the next question we have here about the free.
Think about that day.
What's the main point of your out.
You know what do they want to accomplish what are they following to you why whether they click on like
on your Facebook page.
What are they.
What what they one from you.
You know so when you have that unique you can make a list of five to ten ideas for five to 10 points
that you will be one for their pain points and how you.
And after that you're going to start thinking how you will solve that.
You know and that's the subject you know you can do Facebook live you can post videos you can post articles
on Facebook.
Yes I mean the best way to do it is to do a combination of all of that.
But if you ask me what's the one that you will pick as a winner I will say video and VDO means Facebook
life and also I'm not Facebook life.
I mean you recall your beat your on your cell phone or maybe on your computer screencast or something
that you post that on Facebook and it very regularly do it like every day if you can or at least once
a week at least to keep your audience engaged with that.
Can I have a great sort of testimony about Facebook video just being so good right now for a few years
before I left my full time career as a video creator and editor to do my own business back in 2015.
I was working at the University of California Berkeley and I was making videos for their news channel
or their news team of the school and we weren't really posting videos on Facebook at all.
We would post them on YouTube and YouTube is a great place to put your videos.
But you don't get the social sharing that you get from Facebook video.
And so we get a couple of thousand video views per video initially usually within the first couple weeks.
But as soon as we start putting those videos on Facebook they started getting tens of thousands of shares
within the first couple of weeks or reviews and then lots lots more sharing and commenting and engagement
with with people.
So if you're not uploading your videos directly to Facebook you should be just because of that ability
to easily share.
Now the views are counted a little bit different on Facebook so you know a million views on Facebook
doesn't necessarily equal a million views on YouTube because they're calculating pretty much anyone
who scrolls through and sees I forget the exact calculation right now but it's like the first three
seconds of your video or something it counts as a view but video is them is the best form of content
right now to share your message.
The only other thing that I'll add to what you should be posting on Facebook your Facebook page is just
to be consistent with it and to show your personality.
I think if you're if you're building a brand around you and your personality that's what people are
going to latch on to.
That's why people follow people's pages or groups at least that's how I do and I think that's how a
lot of people do.
It's really easy to unfollow pages which I do all the time all like a group or like a page and all start
seeing the content that people are posting and then I'll quickly unsubscribe from getting those announcements
on my my feed.
And so the ones I kind of typically continue following are the ones that really are about someone's
personality they're showing more than just more than just the here's the top 10 tips to do X Y and Z
and I think that's great to have.
But you have to have a balance of both just you know regular like content marketing but also some sort
of personality to make it a little bit more special.
I mean that's what social media is all about is like connecting with actual humans and not just not
just another place for your blog articles.
Exactly.
And one thing that you said feel that I want to emphasize that is super important is people always ask
OK should I post on YouTube on Facebook on both.
Some people what what I mean.
All of us.
What we did in the past is we post a video on YouTube and we share a link on Facebook.
I used to do that all the time but Facebook auguring changed recently so it's important Guice that even
if you upload your video to YouTube you also upload their raw video I mean the video from your hard
drive to your Facebook page through Facebook group because the Facebook algorithm the way they run is
that they will show that post to most people.
Combine that if you just share a link to youtube because when you share a link basically people are
clicking on that and they are leaving Facebook from Facebook to YouTube or Facebook doesn't want to
you know.
And also another point let's see.
Well think about it.
I want to there's a couple of questions that I need more information about year design asked about helping
entrepreneurs in their country because their economy is so bad and they're asking for our recommendations
for selling through face.
I'm guessing you meant face book Face time.
I don't know.
And web.
Or another platform too.
Can you follow up and just comment about what what are you really trying to do or are you trying to
sell online courses are you selling one on one coaching time.
Do you have products like digital products like e-books or something like that that you're trying to
sell because there's different things that you can use to provide like one on one support.
So let us know a little bit more.
I remember now.
I was about to say just to complete my former Again I'm replying to 2 to to all the doubts we have about
Facebook and you to which one is better.
I mean we don't need to worry about which one is better.
We need to post them both.
But at the time when you when you need to sometimes we need to pay more more attention to one platform
YouTube is great for content discovery people go there to search about something you know they want
to learn how to fix it or know the mirror of my car or something electric.
Whatever drove my car I go to YouTube and I search for a video to do that.
And I do it myself usually.
So you need to think about your target audience and think that they are waiting for something.
Let's say they are on a Starbucks and they are on the line you know waiting for the coffee.
What they.
They have their cell phone with them.
So what are they open at that time.
That's a question.
Will they open you to.
Or will they open Facebook.
I don't know you I open usually Facebook and most people.
I mean this is not prove is just what I get from talking to people to clients.
Most people open Facebook at that time when they have a spare time they open Facebook up and they are
watching.
I mean going through their timeline I mean I don't know anyone that opened YouTube of that people say
OK let's open YouTube now that I am on a starbucks waiting for just two minutes I mean two minutes is
not enough just to watch a video on YouTube.
So that's why I think that you need to concentrate on both of them guys.
But I mean take care of Facebook you know post regularly there and also on YouTube of course.
Yeah.
And hopefully hopefully that helps.
Before I want to answer one question really quick before we dive into our Kiviat is company see you
out dotcom which is really interesting I've been kind of looking at it while Diego has been talking.
The one follow up question was about the best free gift for people to opt in.
Do you think e-books and free apps don't work that well nowadays and this is from Henry on.
Thank you so much for the question Henry.
I think it depends on your audience.
I think for me what's worked best are free courses.
But of course what I do is I teach online courses.
That's the biggest part of my business right now online training.
And so people love the idea of getting a free course.
But I think it depends on on your audience.
And I don't think e-books are necessarily a bad idea.
They just have to be super high quality at this point because it is just a word document that's five
pages of text without images that's not nicely designed it's not going to be as valuable for that person.
And also just making sure that specific very very specific to your target audience.
I've made the mistake in the past where I had on my main web site video school online.com which is really
a place where people come to learn video and photography skills.
I had an elite magnet that was geared towards online business creators and I was finding that I was
muffling these two audiences and the lead magnet wasn't working that well.
As soon as I changed it up and I separated my businesses so now I have my online course Masters site
which is for online coruscating and then I have video school online which is for video creators and
photographers.
I have different lead magnets now and people are getting what they expect.
I mean some people and I do this on some of my blog articles.
Some people go as far as creating specific lead magnets or PDA.
For an individual blog article.
So it's not just having one on your main web site by having specific ones on different pages because
people are coming to your website from Google searches from social media.
They might not land on your home page where you have your big opt in banner and so you want to make
sure you have something of value for that person that's specifically answering those that person's question
on that page.
I don't know about apps or e-books.
It's just not working as well nowadays I think people are totally used to this idea of oh go to a Web
site.
Here's a free eBook let me put in my e-mail address and maybe it's not as valuable anymore.
And that's why I think video content video series might work better today.
Diego your thoughts are 100 percent I agree with you feel.
I have opt in for several free e-books in my life you know from all that.
I mean I remember I remember like two of them that I actually wrote and took action on.
So what works right now guys for me and for for my clients is video video series as Phil said.
So you can offer.
Think about the main point of your audience again and what the what value you can add to them that will
change their life.
You know that will improve what they.
I mean the condition they are right now they are here and they want to get there so you need to have
them walk the stairs.
So create a video about how you can do one video you can do a YouTube video record with your cell phone
you don't need to spend on expensive cameras and all that.
We talk about that in the course of about BTR Quitman and what you need to create great videos.
I mean feeling good is the expert on that.
So great one video and you can put it on YouTube and just embed that to your home page to you to your
web page.
So create a page on your website to promote that video.
So when they opt in on your e-mail list you drive them to the specific place where they can consume
the video if you want to be more.
I mean if you want to optimize even better you can create a sequence of the you know you can do if you
have teachable or think if you can post it there or you can do it on YouTube is up to you.
I mean we have all the technology to do it but in my opinion video is the thing that works better right
now for for increased the conversion of your optic page awesome.
OK let's dive into Aki who now that's Akis nickname with C-u out dot com.
I've been looking at it and I have some ideas that I think you can grow your business exponentially
potentially a good rhyme.
But this isn't my business so I can't tell you.
You know I don't do nice photography and you know what you're doing.
But the first thing that came to mind when I was looking at your Web site which is C-u out dot com the
letters see you out dot com.
I was looking at your social media.
You got a huge presence across all of the different platforms which I think is great.
I noticed that on YouTube you haven't posted as much lately and that's OK if you find that you know
YouTube videos isn't really what's growing.
You did it for a while and just not getting a lot of traction.
That's OK.
Maybe focus your attention on like Facebook like you're doing and you have over 80000 followers on face
your Facebook pages which is incredible.
Great man.
But here's what I'm thinking is OK so you have this business where you go out to clubs you go to parties
you photograph people and what do people want when they go out and they're having a good time.
They want to take a good picture to memorialize it and to share it with the world.
And so everyone out there is taking their selfie with their iPhone which doesn't compare to the quality
of photo that you're putting out.
And that's why you're doing this right.
You're putting you're taking great photos.
But what I'm noticing and maybe I'm wrong and you can you can correct me but I'm on your Facebook page
and I am seeing all of your posts but none of the people in the photos are are tagged and maybe a couple
of them the people that are you know work for the bar the party that are are there are tagged but not
like the party goers.
And now this is going to be a lot of work to do I don't know exactly what the process is but I think
you need the people there that night to be able to somehow tag themself or use the photo that you're
you're taking for their own social media or to share on their own social media.
Because I'm just imagining all of these people they're saying wow this guy is taking great photos of
me.
I'm going to share it tonight and it can't be the next day because unfortunately the next day it's too
late already.
These people want to be sharing it tonight.
And so I'm just imagining that if you're at a party and there's you know a hundred people and you're
taking photos of all these individuals if they are taking your photos at that time and they're being
posted somehow you're you have a backup team who's editing and posting the photos live that night.
If these people can take those photos and share them on their own Instagram tag your business and tag
the location where the party was whether it's a club or a restaurant wherever that could just blow up
your business because all these businesses are going to see all these people tagging their business
which is going to help their business and in return helps your business.
So I don't know if that all makes sense.
But I'm just the main thing I'm thinking is like you need the party goers to be tagging your photos
or sharing your photos with their own friends because your post the photos are great but they're not
getting that many likes or comments and that's just because the party goers aren't going to be going
to see you out dot com to check out their photos like the day after.
I don't know.
How do we do that.
Diego man ferse meant Eighty thousand people on your Facebook page.
That's powerful.
Congratulations for that.
Amazing.
I like what I'm seeing here.
I see on your Facebook page right now.
See the other top you have the video you are using that to to get more more real life to your Facebook
page.
That's great.
I love this idea on what you what I saw people doing and I don't I'm not an expert on these specific
knish but I saw people at 9 when they take your picture they give you like a business card inviting
you to go online go to the Facebook page like the page on also get.
I mean see you your photo there you know see see what what how the photo looks like.
You can tag yourself and all that.
So maybe just given more ideas feel on your on your initial idea what else you can do that.
And what else you can do is I mean invite people that night you take the picture.
Give them the business card or that small card inviting them to go to your Facebook page say hey go
there like your Facebook page and tag yourself on the picture and you can offer an incentive.
If they go and tag themself on inceptive can be that you will send them the higher resolution photo
that they.
I mean I see you you're taking amazing photos here.
I mean it looks professional so you can offer them OK if you go to Facebook page you like the page you
got yourself here.
Well we'll send you on the Facebook Messenger.
You can do that work with the restaurant too or that part of the club or wherever to have some sort
of incentive like you doesn't necessarily have to come from you.
I think at the end of the day your business is going to stay in business not because of the people you're
taking the photos of but because of the place where you're taking the photo there that's the place hires
you to take photos.
And so if you can work with the club for example and say you know if so on if someone shares the photo
tags the club in that photo within the next 24 hours or two days or whatever because I know it takes
a long time to edit photos.
There are ways to see if if your business grows you can have on their editing photos live.
We did that with wedding videography we would edit wedding videos the same have a same same day at it
and we would show the video the same day of the wedding.
So there's definitely ways to do it.
But yeah working with the restaurant or the club to say OK you get a free drink or something by sharing
this photo and and tagging us because that's going to help the club grow.
But again I think it's difficult because it has to happen like that night.
I think the business card idea is a great idea.
But even if it's a day later it's just losing momentum.
From from the posts and people aren't going to be incentivized like ok to share this photo and you'll
get a free drink next time.
It might be too long.
You know it's got to be fluid.
Same day or something.
I don't know how it works but I don't know.
I think that because.
And also I mean if we if you can share.
What's your goal.
I mean is your goal to get more people to have more target audience people target audience to know your
business or to get more places to hire you to take the pictures.
I mean maybe your client your real client is the restaurant.
Is there a nightclub.
You know it's not the actual individual that he's on the picture you know what I mean.
So we you will have like two different roads depending of what's your goal exactly.
Yeah and Aki did mention that he's he's making money with the photography right now but he's wondering
about doing social media management for you.
Well I'm assuming for like clubs and restaurants and at the end of the day you just have to prove that
the way that you're the photos that you take the social media that you do that helps grow a business.
And so if you can prove that that's how you're going to get more places to hire you.
But it's kind of hard to like say OK well you got 1000 likes on this photo or you know you took 100
photos last night then that's going to increase your business by X Y and Z.
That's kind of difficult.
But but these restaurants and clubs they do want social media presence themselves so if you could say
show that you know your photos increase their engagement by you know 50 likes every day then that's
going to be an incentive for them to hire you.
So if you have any follow up questions that would be great.
And if anyone else wants us to look at their business and give advice specifically to them post it in
the comments.
Post the link to your Web site because we need to see what your presence is already what you what your
business is right now how you make money and then what your goals are and we'll get to that get to that
soon.
I think someone might have done that already but if you did already just posted it again.
So we see it in the comments.
And also guys remember that just changing subjects when we are on the course on human need taking the
course and all that you have the Q&A session if you go there you have I mean we have very smart smart
intrepid are smart people here on the on the community.
We have so you know the answer to the questions they have.
Do you have experience from that.
Feel free to jump in and just write your answer.
There are other people in the community too.
So we would love to see are you helping other students here too.
Yeah and I think it is R-KY who also asked about having a Facebook group dedicated to our class which
is something that's alive.
You know we instructors have started doing.
Diego has won for his Facebook group Facebook Marketing.
I have one for online teaching.
I don't think we're going to create one for the digital marketing class but a lot of this is related
to what Diego does with his facebook marketing group so I know Diego maybe you want to post in the comments
linked to your Facebook group.
And if you're doing online courses and you're not in my online course master's group then all linked
to that as well.
But like Diego mentioned I think that Q&A tab is where we want people to be working together answering
questions helping each other I know it's not as easy as a Facebook group and it's not as engaging but
where we're talking to you to me too.
We hope that you me kind of builds more of like a social aspect to taking courses on the platform.
I think that would be cool because we're not there.
Let me just find a link to the online course Masters group you post the link here guys and feel free
to join me.
Yeah.
Facebook
we have almost a thousand students there on the group and it's great.
I click a little bit late on the reply.
So if you are actual Are you on the on the Facebook group.
I will be replying to all the questions I have around 25 questions and then on the group and I will
reply to all that I came from acacia.
You need to understand that so I'm getting up to speed right now.
Nods.
Great.
I love Susie's idea too she responded to Aki about having an assistant at his parties taking people
or adding people to his Facebook page and I think that's great.
Well you know that's a great incentive like you're taking photos someone people are so into themselves
nowadays they want you know to grow their own brand.
And I'm assuming I'm making a judgment not everyone's like this and not everyone who goes to these parties
are like this but I'm assuming that a lot of them are going to want to show off themselves to the world
and show off that they were having a good time.
And so having someone there with an A with an iPad that's saying you know hey we just took a photo of
you a like our page and they have to and then tell us who you are and we'll tag you in the photo that
grows your own social media presence and then you know they're going to share that photo later on too.
So I love that idea.
I feel that the judge does not allow me to post.
Can I send you by messenger.
Alamy.
I'm in control of that I guess.
OK.
So that's important guys because we won the Q&A on you to me to be a conversation.
And also if somebody has a question or we go there and reply and you just you know one on one.
I mean it's good you are if you have a doubt some time on the course you can go to a Q&A and search
for the topic to see if it is a ready answer.
But many of you have to I mean if you say a great question or if you have an idea you know if you've
already had that problem and you fix it in some way.
I mean we don't know everything.
We we we know a lot about what we teach.
We are experts but I mean it's always good to have to her to hear from you too you know to your own
experience.
On the Q&A and the Q&A is the best way to do that.
Actually you know there is a question earlier.
Let's see oh we got we also got a couple of people who had posted their businesses so we'll get to those
ones.
What do you recommend for Martine.
Do you recommend to share only your own content or combine it with great content from worldwide sources
to get people aware of your brand.
Thanks in advance.
My initial thought is that on social media I mean of course it'd be great great if was your own content
all the time.
But on social media I think sharing other resources and articles that your audience is interested in
is probably the only way you're going to be able to be consistent especially on social media.
You technically should be posting every day multiple times a day on some of these platforms and so posting.
You know you won't have that much content to post that frequently.
So if you're taking care of your audience then you know that they're going to continue to follow you.
You know some people might say oh well they're going to go to the other person's web site and they're
going to give that Web site their business.
And yeah that may be true for some people but at the same time you're just building trust in yourself
and your brand as someone who is very helpful to people and that's going that's going to pay you back
in the long run.
So I think not only sharing content but also collaborating with other people.
That's something I think we mentioned a lot in the course for articles for videos on social media doing
live streaming partnering with people who already have an audience so that you can you know benefit
from their audience is another good thing to have doing interviews with experts all that kind of stuff
can help you really grow your base exponentially.
Yeah remember that the copyright guys.
You know you are sharing something that is not yours.
You need to tell you you're out and about that you know Beecher's.
I mean if you are sharing articles I mean you are promoting other people's business and that's good.
They should be happy with that.
But there are some people that you need to take care about copyright.
So just be smart about that.
Yes.
Your your content combining with other people too.
My voice is going that way.
Sorry guys I need some T.
We add Lisa who's one of our favorite students who posted her Web site my right type.
Dot com.
Lisa can you post your social media presence if you have one.
Because that's I wanted to check it out.
We're going to dive into your business.
Next my right type dot.com.
And y r w r i t t y e dot com.
You have classes about writing which is awesome and I can see that it's hosted with teachable so I'm
curious about right now what what are your stats.
You know I'm to be completely specific but what are your what's your revenue.
What are your goals are you making any sales at all.
How are you finding new students and also are your courses on you to me or any other platforms.
It looks so right.
Request interest you're starting out are you have Pinterest which I think is great for a lot of things.
Let's see I'm one you know for me if if I were you and I was getting started out if you don't have this
already.
First thing I would do is put together a free course that is sort of the basics of what you teach and
I'm going to see right now if you have any free courses right now oh you do have your free course which
is coming soon.
OK so you're just getting started.
That's great.
So you have your free course.
I would start posting videos on social media and YouTube because you need to start having that content
online to just have people there and to be there and to be present in case people are searching for
content that you are you're creating.
Let me brainstorm this Diego you have any initial thoughts.
Yeah I love that idea of star sharing content on social media.
And every time you share content on social media and the link to your to your website and these case
to your school.
So if they consume your company if they live with they are seen it can be a video feature or anything
on social media.
They will they will know where to go.
Some people are sharing content on social media and there is no link.
So basically the client needs to click on their profile go to our Facebook page try to find a web site
there.
So having your Web site everything you share on social media is great.
Also I see that when I go straight to your website I know that you are starting on and gorgeous not
life yet.
I see.
Take a quiz which is great because with that you will know what your audience wants.
But in the future when you lounge your course when you start having more content you have videos and
stuff like that.
I would recommend you my solution will be to have it here on your home page.
More information I mean something to capture these traffic that is coming.
So right now I see the crease.
I dont know how many people will take the but he's good.
I mean the Course is not life yet so he said it's a good thing instead of just having under-construction
or something.
But in the future when you start getting more content I would recommend you to have a video here.
So you start talking straight with your audience.
They come to your website.
They see your page and you start telling that about you about your products about everything that you
can do to help then walk from here to here what they want to arrive.
Right.
So yeah.
Any other ideas show.
Yeah I was just thinking you know you're you're just starting out.
And if I was starting out from scratch today I wouldn't care about.
I would try not to care about any having any barriers to getting my content and so on one hand I was
going to say while you need to start your email list.
And so of course with teachable whenever anyone signs up for your free course you're going to get their
e-mail address which is great but like Diego said I think it might be better to have that free opt in
and that free course on the home page of your web site when people go to my right type dot com.
I would also take that free course and just publish it on you to me put it on Skelos share put it on
YouTube as just a free series of videos.
The crazy thing is that even if so on if you put your whole course for free on YouTube and you have
links back to the full free course on th ball you might get people signing up from YouTube maybe have
an extra incentive for people who enroll in the full course.
So in your youtube videos on youtube version of the course you can say sign up for the full course on
my right Ty dot com and you get extra downloadable PBS or add some sort of extra bonus for that incentive.
Post it on Create a Facebook page and post it as a video series on your Facebook page and just put it
everywhere because right now you're just at the very beginning and you're just trying to get your name
out there and then kind of tie into what we're talking about with working with other people I think
to to get started.
You need to work with other people and so may be doing some interviews reach out to other writers and
do short interviews that could be blog articles or video interviews something that you can do on social
media.
This might be the perfect way to get started with Facebook Live or other live streaming just doing some
quick Q&A or or interviews with people just to get your name out there just to get your brand out there.
And in all of this of course you're going to be linking back to your Web site.
Someone I interviewed for my podcast recently when he started he posted his free course on you to me
and with you to me with that last lecture of the course the bonus lecture you can include links to anything
and so you could include links back to your Web site.
And you could say hey take this survey on my website or you can say hey take this other free course
on my web site and you can build your email list that way.
And this guy he teaches sales force which is I would say not as big of an audience as writers.
It is a pretty specific audience which is good but he was getting like a couple hundred people to sign
up for his email list from that free course on you to me in the first couple of months.
And so he's still doing that strategy's puts out a free course before he launches his paid course and
he puts it on you to me.
And then in that bonus lecture he just links back to a survey or something where he can get capture
people's e-mail addresses.
So yeah putting your stuff everywhere I think right now is is what you should do because it's great
to have your own web site and it looks like you know you got kind of set up right now the blog is great.
But how are people going to find out about it.
It's got to be elsewhere as well.
Yeah and also I mean as fuel said having your free course is one of the best ways and easy ways to collect
and start really your email list because I mean you are you are not offering just an e-book or just
one single CD which is also great you are but you are offering the whole Freikorps you know a complete
system that that will help them accomplish something they want.
So I mean if I look over there go ahead sorry.
Sorry sorry you you're offering free course.
I mean is the conversion rates you'll see that that are way higher than just offering other incentives.
Of course you know if your target audience are not that what are you saying Phil oh I was going to say
I was just looking at your website and I love this accelerated writing method page but for one the list
the are the link in the menu at the top is a W.M..
Now I don't know of accelerated writing method is a popular term and a WM-Oh is something that writers
might know about but I had no clue what A.W. am is.
So I would say I just changed that link or this page is a really beautifully laid out page that might
be perfect for your home page explains who you are.
Explains sort of the benefit of what you offer them.
You have the quizzes at the bottom the link to the quiz at the bottom.
You could still have the regular quizzes at the top of the page but just have all of this content beneath
it.
I think that would make your web site more engaging and just lower your.
I'm assuming lower your bounce rate and have people more engaged with your course right there on your
Web site on the home page.
So that's what I would be right now because that page looks really nice.
Your name I mean the phrase a silly idea.
The writing method.
I mean I like that that phrase.
I mean he calls my attention I don't know anything about writing but when I read that it's I mean I
want to learn more about that.
And I agree with what you said feel A.W. W.M. maybe we don't know maybe.
I mean people that are actually on the writing business they identified that.
But if your target audience if you're turning out artists are people like us that that we don't know
much about writing.
Maybe you need to see if A.W. and mean something because accelerate it right in method.
I mean this is great.
And the Course name I mean again I am not an expert on these so I apologize if I'm just talking nonsense
here.
But then the name of your course Lizzy's what rights are you.
It's a question that's cute.
The thing is that you need to.
You need to think about what you think will converge better maybe for your target audience really they
want to know exactly what right what right type are the right and the title is great in that case.
But if not maybe you can think of another ways to improve your title maybe.
I mean maybe you can do that.
They are separating reading writing methods or me or something.
Sellery I mean if you use the title so I promise you know.
Because if they go to school and they see that you are promising something on that title.
I mean that's great because they see that and they will say yes I want to accomplish that.
So I mean you're you're you're right in speed or something like that.
I mean I'm not an expert on these i just maybe ideas to think about.
Yeah.
And actually I remember talking to you earlier before about the web your being my right type dot com
versus I think you're thinking about calling it accelerated writing method.
Dot com.
I think my right type dot com is super catchy but then you lose that that sense of Salin coming to your
website and automatically knowing what the benefit is which is being able to write faster.
And that's the goal.
And so I think I think you probably know this already but once you publish It's free course if you keep
the name right type are you definitely in this sort of the subheading.
Make sure you list the benefit of of the worse.
But I think you.
OK I see you just don't want a long name in the menu for that title.
Yeah I totally get that.
But maybe you just change that to like about because this is kind of like your about page or you make
this your home page.
If you if you don't just change to that page but like I'm saying unless you have other better content
for your home page I think this is a great sort of home page for for an online course platform.
So you are doing a great job so I mean don't feel bad.
I mean it's amazing.
Most people don't take action so you are you already teachable to school.
I see that you have a problem and you are paying for the tool because you have you on the main So you
can meet and you are doing.
And that's great.
I see in the coming weeks people are ready to sign for a free course and the free courses still not
ready so that's great.
You should be excited.
Yeah it's exciting.
Thank you so much Lisa for the question and being one of our guinea pigs.
I know where we're not to ours but I know how it can feel to get some critique of your own work so take
everything we say with a grain of salt.
Yes.
Suzy had asked sort of like a follow up question to what we're talking about and is asking in the free
does the free course have to be in the same line of the paid course or it doesn't matter.
And we're at 10 o'clock already so I don't know Diego maybe we can just chat for another five 10 minutes.
So if you have any last questions or if there was something that we didn't get to and you posted earlier
repost your comment in the question so we know we can get to it.
I would say that the free course should be in line with the paid course.
It's just going to be better.
It's the natural progression of someone signing up for a free course getting interested in your content
and you providing value with free course and then saying hey if you want even more value and you want
to take it to the next level then take this paid course.
So I would definitely say that you should have a free course.
That's the same in the same line as you're paid course yeah that's pretty much it.
We have 20 two people right like that 190 followers listening.
Right.
Thank you so much.
That's awesome.
Like always we're gonna post this replay in the course itself to make it easier for people to follow
along.
But if you have any more questions just let us know Diego What are you working on.
I actually know there was another question I saw it was about horses.
Justin asked in terms of UMD courses.
August my course was earning really well.
But come September sales have dropped drastically.
Thoughts about that
Diego it would be that September August sales were really good but things have kind of slowed down in
September basically.
I mean it's complicated guys.
What for me.
Actually me personally each instructor is different.
For me it's maintaining or growing a little bit every month destroys that.
That works for me.
Only you me if we talk only about mutinies specifically East to release courses constantly because I
have we all have time to get out.
We have a number of students are new to me and I already sent promotional announcements for people that
don't know we have Djou promotion announcement per month on you to me.
I had already sent all these people all my courses so they don't really know what I have.
You know and I am trying to do to inviting them to buy my courses new to me but if I do them if I see
them bring something new.
I mean the chances for two for for their ribbon to grow are slower.
So my suggestion will be to try to create a course there.
I mean for me specifically one course a month.
My goal is to grade one course on high quality survey my students have all what they want to learn next.
So create something on that topic.
Why not use one of their announcements to promote my new my new course so people are not seeing all
the same things every month.
They are seeing new courses and that's exciting because I mean they want new courses.
Ryan Yeah.
And I think that's exactly the method that will lead to success on you to me because you get that snowball
effect of not only do you have more courses which if you can get them to rank higher on you to me and
this this is the same for any kind of product.
So for people who don't teach online courses is the same if you're selling T-shirts on Amazon if you're
selling e-books or if you have you know you sell ice cream down the store down the street.
If you have more stores if you have more courses if you have more e-books you will make more money.
Obviously if you're selling it at the same time you have the ability to cross-promote your other courses
or products to those new customers.
And so this month maybe you know you have 1000 students total next month.
You launch a new course and you get you know you sell it to your current students and 10 people buy
it.
But then because it's this new topic you might get you know 25 new students just organically finding
your course through you Tomi's search and then the next time you send another promotional announcement
you're going to have 1035 students to promote too.
And that's how the snowball kind of continues in terms of just September versus August.
August was better for me personally and I know that you to me did a big sale at the end of August.
And from what I know you Enemy me does for big sales a year.
They do Black Friday sale in November.
They do the new year's sale in January.
They do a teacher appreciation sort of like learn some learn fast month.
I think that's in June or May June July or May.
Yeah.
One of those months and then they have this back to school sale in August and so the other months.
Not that I'm their sales are going to be slower for unless you're doing promotions yourself.
And I wouldn't worry about it too much because the way this makes me feel is that it's better for Black
Friday sales because they're not saturating the market with a ton of discounts right now.
And I think overall by not having a ton of sales themselves in September and October which I'm expecting
in September and October to be slower than August it means that November is going to be even bigger.
And just overall we're going to make more more revenue because of that.
Exactly.
Yeah but it's a great marketplace guys.
I mean my you give me organic for people that are not new to me when you go to the revenue you see the
sources where the money's coming from and if you're sending If you are selling or affiliates my UDD
organic is growing every month.
So having your course with you to me is a great investment.
And we don't have much control about it so we need to trust Anyuta me and hope that they will sell what
we can do with the control we have.
Ease their education announcements.
So by email we have four of them.
So if we send once a week we are having a conversation we're having.
I mean I do a constant contact with your students which is important.
So they are not just receiving your promotional emails asking their phone for it for the sale.
So if you have an e-mail sequence and you just ask for the sale and you're going to add value.
I mean it never works you know.
So that's the same model on you the most people are not using that so you will need to use that one
elsewhere also to grade that engagement we give to students you know add value on eBay and also drive
them back to the court because most mean that they want to coerce behavior.
It goes in that ranking so you can use that announcements for that too.
Yeah totally.
Well you got a few questions that just popped in so I'm going to go through them really quickly.
One was just a follow up Suzy asked about for the free versus paid course she's asking can the free
course just be a part of the paid course.
And I think that can definitely work and it can kind of you can kind of market it as you know get this
free trial of the paid course.
But I also think that to get to have a free course that students really love it has to provide enough
benefit to the student as to solve some sort of issue as to solve the issue that they're coming to the
free course for.
And that's why I think sometimes creating a separate free course is a better idea because you can really
focus on providing value.
I don't think you should cut corners for a freak.
Creating free courses at all.
That's just my experience because I've done that with the.
I've taken the first part of a paid course and turn it into a free course and it doesn't do as well
as me really focusing on I'm going to create this amazing free course and sell it or not sell it and
give it away.
Students really find that valuable.
I did an interview with this guy Wes boss who teaches computer app design programs development stuff
and he spends more time creating free courses than paid courses.
And in fact he has created free courses that have gained over a hundred thousand students and he and
he has more free courses than paid courses.
Man I just said that but it just goes to show that spending time and creating valuable free content
will pay off in the long run.
So that was one question.
There was one about can Social Media Management be done from remote locations.
I think definitely for sure.
That's one of the best things about social media management.
I mean unless you have to be taking pictures of the club that night and you can't be doing that rmo.
But but that's what you know social media managements all about as you know being able to do that from
a remote location.
And then there was one more question I want to get to Shilpa who popped in.
They sell saris which I love that ethnic India where and I post regular updates on the Facebook page
and other Facebook groups.
How can I get more leads I think in terms of getting leads what that makes me think is you have to give
something away to get that lead you know leads are about you want to get their information you want
get their email address.
And so thats kind of difficult with a physical product maybe a a guide to buying a sari.
I know buying a sari especially for us Westerner nerves is very hard.
And I know that because my wife and I we went to my cousin's wedding and she was Indian or she is Indian
and so all the ladies wore saris and so we had to go to the to they call it Little India here and in
Los Angeles and they have a bunch of sari shops which is awesome but its very confusing for people who
dont know anything about saris So maybe providing some sort of guide to buying a sari or how to fold
a sari you know all that stuff is exciting for people who dont know it of course.
Maybe your target audience isn't people who don't know how to do that.
Maybe we already know but that's just one idea that popped into my mind.
OK I think we're going to have to wrap it up.
I'm going to.
OK Wendy has one more question and then we're going to wrap it up after this.
Wendy I want to set a set of blog on DIY and lifestyle where I promote my creations.
Do you think formations son they go what's that say you see like a year for me.
So I'm home and it's time for mation somehow to have the best results of that topic.
I want to set up a blog on D.I.Y. life and lifestyle where I promote my creations.
You have information on how the
I don't know what formation son is.
Wendy was that a misspelling or is it something that I'm just not aware of.
I think DIY and lifestyle blog is great.
I think you have to really show your personality and that kind of blog because there are so because
there are so many people in that area.
I'll get maybe Ah-Q says Do you have information or information out information on how to have best
results on that topic.
So yeah I guess what I'm saying is it's it's this is all about lifestyle it's all about personality
it's all about showing your own lifestyle showing your own brand.
And so I think social media is great for this.
Pinterest is great for this.
Instagram is great for this right now.
Definitely definitely Pinterest.
That's the target audience that you're going to be going after really doing all the things that we teach
in the course and just consistently posting images will work really well for that kind of stuff.
Tutorials for the DIY stuff has great video tutorials for you know the short sort of social media videos
for DIY projects are really hot right now and very shareable.
So I think it's definitely a cool topic to be creating content on.
Yeah you can go to youtube and search for a specific topic that you were about to create on your own
on your Web site on see the videos that they have and see the engagement that people see how many views
they get and play the video and try to learn something for the video that has more views.
Phil was talking about the personality and the way to do it the way to record it with the camera and
all that.
So trying to I mean probably you are an expert on that but if not you can watch these popular videos
on YouTube about the same topic and unwrite down like five points on each video that you can do similar
to these top videos so you are ready you are starting in doing the right way in the way that people
really like that.
On that specific niche that Suzi as Diego you need to make a course on how to make Cree's make one course
a month.
Definitely.
You know man everyone thank you so much for the questions.
I think both of us need a nap now.
We hope that we have been helpful for you and we just hope that this is the best digital marketing course
for you.
We're going to continue doing a couple more live Q And as for the next couple of weeks maybe up until
Black Friday we'll see if it's beneficial to you.
We like doing it and we know it's beneficial when you leave reviews and really good reviews.
Yes.
If you haven't done so already please leave our review for the class.
That's what tells us OK should we keep doing the live Q and A's and I actually haven't had many people
commenting in the reviews about the live Q and A's.
I know people are here they show up so that's great but if we see in the reviews and we see people saying
that yes we like this course because of X Y or Z we're going to do more stuff like that.
So thank you so much.
Any last words.
Diego Yeah.
Thank you very much guys for investing your time be with us.
We are on order.
I'm happy to have all of you here.
Life if you are watching the Sunday.
Later on the on the cards or maybe on YouTube on fields YouTube channel.
Thank you for watching and for for sending your questions on all that today I will continue working.
I will rest a little bit east 1:15 here floating about right now so I'll have a lunch today in the afternoon
I will launch my new unicorn.
So if you are on my group you will see an e-mail from me and also I will post on my page and all these
social media places.
I mean yes.
It's not all Facebook for local business.
And the great thing is if you have a local business I will show you there how to tell good people around
your business.
Let's say you open a new bakery and you want to let people know about you about your piece and about
your brother.
So we have a complete system there that we use Facebook ads and specific targeting or Facebook ads that
will allow us to have the best resource or localize awesome.
That sounds epic.
And now we have the section about local advertisement advertising in our course so if you want of the
basics definitely check out on the course.
But if you want to take it to the next level check out Yeager's course.
Awesome cool everyone.
Thank you so much for watching.
Have a great day.
Let us know if you have any more questions.
You're always free to post them in the in the Q&A tab and we look forward to seeing your views.
Thanks guys.
Bye bye.