All right everyone.
Phil Ebner here welcome to the live Q&A session with Diego and I we are going to be answering all of
your digital marketing questions very soon.
And we're just going to give a couple of minutes to people who are running a little bit late who are
trying to log on and roll or whatever to get here.
But I see wow we've got like almost 50 people watching right now.
Thank you so much for people who are chatting in the chat.
Got a lot of people that I recognize.
Welcome Lauren Chuck day.
Sonia Jeremey Richard or trend Ceder Mohamed.
Chris man lots of people Dan and Diego.
Diego is here.
Has it gone Diego.
You.
I'm good.
How are you guys.
Thank you for being here live with us on that call.
We're excited.
We have a lot of people here live with us and maybe you if you are watching later that's great too.
Yes we are ready to answer questions and see how we can hope you to do actually use the tools that we
have today on digital marketing social media marketing and all that to grow your business.
That's the goal of these.
We won.
We will be happy if you and I will be happy.
We you have great resource.
I feel exactly that's what our goal is and we're opening up this Q&A to everyone who is in all of our
marketing classes which is exciting Usually we've been doing these the past every other week or so for
the past couple months for our Digital Marketing masterclass which seems to be doing really well.
People are really liking that.
So as always we appreciate your reviews in that class and in all of our classes.
It's the reviews and the feedback that help us make our courses even better and help you grow your businesses
even better.
So thank you so much for everyone who has left a review for our classes so if people haven't already
done so please let us know where you're listening from.
We've got people from all over the world tuning in today which is just awesome.
And if you have questions about your business and you want us to answer them.
Just post your questions right away.
I'm going to be marking those down and we'll be saving them.
And then while we're doing that getting people introduced in everything we're just going to talk a little
bit about what's working what's not working in our own businesses right now since we last spoke.
So Diego I'm going to kick it off to you.
How's business been going for you.
What have you been working on for the past couple of weeks what's been working.
Yeah it's going very very well.
Actually the last the last month I was working on a new course I released last week on you to me.
So that's what's taking most of my time and this week I doing something that I really like and I'm excited
about it which is different is just promoting my core.
So doing Facebook live.
So if you are on one of my my groups you are one of my students are you to me probably you are on the
group and you will see live videos from me.
I'm working on the Q and A session on the Q&A that I have for my courses today.
I have more than a hundred and thirty questions and that's just from the last week.
You know so what I am trying to do right now in order to serve you better to not just reply with text.
I mean it is sort of an easy answer yes.
Sex is good but I am trying to create a new VDO answer for you for every question that you sent.
And by doing that I think thats great because I'm adding more value to you.
You will get a better experience and you will know how to apply what I am suggesting and also we are
helping other students on the course because we are posting that in the Corigliano mutiny.
So people that are not in the cards right now they can watch that later on LIVE FROM THAT.
So thats my last three weeks feel of just creating new concepts.
Working on promotion and beach week is very special for me because its something that I love which is
promotional on Facebook YouTube or social media.
So I'm excited.
That's all you.
Yeah that's awesome.
Things have been going really well over here too.
My main business as most people watching right now is about online courses.
I was doing mostly video editing video production a few years ago and I've transitioned to online media
and that's taken over my life and I am a content creator and so that's what I do with most of my time
and I've been releasing a lot of great courses partnering with some great instructors for releasing
new courses but I think one thing that I am most excited about is my website and I've been writing a
lot more content and also hiring people to write content for me and that in itself was a bit of a challenge.
I've done it in the past and haven't had so much success just because the quality wasn't that great
but this time I.
I've just been so busy with my business I don't have any time anymore and so I wanted to really figure
out how can I continue to grow my business by outsourcing some of this work.
And so one of the things that I did was I realized that a lot of people come to my website to learn
about photography but I don't have that many great resources for them a lot of my content is related
to video production which is great but I also want to serve that photography audience.
And so I thought let me just write articles for all of the basic questions that a beginner photographer
would have and so I wrote down a list of like 50 article ideas.
I hired a bunch of people on up work to write test articles.
I picked the best ones and now I have two people who are writing batches of articles for me which is
awesome because now I have at least up until now and they're continuing to write for me I have about
20 weeks worth of articles that I have to put on video squad on line which is going to be just consistent
content that is actually beneficial to people.
And what's surprising is that from the first articles that I posted from these writers I've gotten more
interaction more comments and engagement from those articles than some of the stuff that I even write.
So it's been a good experience so far and I'm going to continue to just look for ways to continue to
outsource my business and continue to grow it.
I've felt like for a while that I'm in growth growth growth mode but I feel like I'm I'm still in that
mode and I wanna take advantage of it.
Yeah.
Outsourcing is good field because I mean we can.
You can have more time to serve your audience in other ways.
And also to relax you know because life is not just working guys.
We need to take time off you know enjoy life.
I mean that's why we are working to have free time sometimes.
So I'm happy that you are outsourcing that.
Where do we find the articles.
Yes so all of that is going to be just on my web site video school online.com com.
So for people who don't know me or don't know my web site videos go online dot com is my home base and
it's my main brand so you'll see a bunch of articles if you go to the blog recently that are based on
sort of basic photography skills.
And so those are the kinds of things just to look at and to get inspiration from.
Another thing that I did recently was I am you know I'm always playing around with where I should put
my email optin forms on my web site but I put my e-mail often form on the sidebar which before it was
a link to a free course which did well but.
And all those people would get all my email lists which was great but I also now added a an email e-mail
in form which you know it's kind of obvious that I should have that but in my redesign on my web site
I kind of didn't think about it.
And so since I got out of the Opt-In forum like last week I've had a number of people sign up from that
and that's great because a lot of people like 90 percent of my traffic comes through to my site from
a blog article or from a Google search.
So I want to make sure that people have the opportunity to opt in right away from that blog article
that's great man.
So yeah that's what's been working and I think we can kind of tie some more stuff into what's been working
what hasn't been working as we answer questions and we've got an A number of questions and I see 64
people watching right now which is amazing.
So again thank you so much for being here.
And Josh just let us know if you have any questions.
I'm copying them down and we're going to go through them.
So if we're ready and I might need to have some clarification for some of these questions so I might
ask for some of that.
We had a question from pragmatic solutions says Hi.
My question I wanted to promote my mobile app builder for e-commerce store what should I do or how should
I do it.
So they want to promote their mobile app builder for e-commerce store.
That's interesting.
Let me see some fight from Delhi India is welcome all the way from Delhi.
So is that is that an app that helps small companies to create their own app on mobile or is a different
kind of.
Yeah maybe you can kind of explain a little bit more what your business is what your goals are.
I'm a little confused too is it a mobile app builder.
Is it in a platform.
So while you do that we can actually jump to the next one.
H.D. funny entertainment as how to promote my YouTube channel.
It's a great question.
That's the question of the year for me anyways.
I think the best way is to find a specific niche and to create consistent content with it and to also
use social media to drive traffic back to your YouTube channel.
Now this is the decision you have to make because at this point in time putting your video content on
directly on Facebook is a good idea because Facebook video is much more popular than ever.
Facebook doesn't want you sending your traffic to YouTube so you have to make that decision is your
business.
A YouTube channel or is your business a an entertainment company.
Because if it's an entertainment company you should be on all these platforms and it doesn't matter
necessarily where you put your content.
You might want to have it everywhere.
And now that takes a lot of work.
But if you're really wanting to succeed in the current sort of social media space you're going to need
to put in that work to customize your videos for each of these platforms.
If you don't want to do that and you just want to be on YouTube I would definitely you know the consistency
thing is is very important.
And if you can actually post your link to your channel I can check it out.
I would love to see it and I can give you some direct feedback.
I'm collaborating with other YouTube is is a great way to get started to get your YouTube channel in
front of more people doing live.
Q And A's are live stuff like this is a great idea too because it's a way to get people engaged and
while they're engage you can ask them to subscribe to your channel and that's ultimately the goal is
to get more subscribers because that's the people that are going to watch your videos consistently.
And whenever you post a video you're going to get that initial boost of views for your video which helps
it rank on YouTube.
And so that's why getting subscribers is so important.
So make sure within your videos you're using YouTube cards you're using using end screens you have links
in your description trying to get people to to subscribe.
So those are a few of my quick ideas.
Also check out your web your YouTube channel if you post it and you have more feedback.
That's the great astrologist feel I mean yet for sure on what you can do also.
East too because we have the situation we have on the YouTube channel.
Everyone have visitors that are watching or videos but they are not too scriber right now.
So you also you need to do everything feel suggested which is great.
And also you need to worry about optimize your video to get more subscribers.
You know you can do that with YouTube guards with that call to action on the video.
So when you're recording you can invite your viewers to subscribe to your channel and also one thing
that I always tell you right here on Q&A and I love this one because it helped me to grow my subscriber
list is to whenever you are sharing your channel in social media by e-mail or in any way you can.
At the end of the week if you if you will to my channel at the top on YouTube you copy that link and
you at one specific quote which ease I will put this on the chad so you can see which is this.
So you a questionmark saw as Hubie underscore confirmation.
Equal one.
What happens when they click on the link when they click on that link.
They will be forward to your YouTube channel home page on you will see a pop up message asking them
to subscribe.
So everything will be great.
A gray out on the back and they will have only the Bobbert for on YouTube saying hey do you want to
subscribe and they can click subscribe or they can try to go to the X and close which is even more difficult
than they can subscribe so you can do that in any any way.
I mean if you are starting your channel in any social media you can you can add that for sure.
And the last thing I'll just add to building a YouTube channel is that I found your YouTube channel.
I see you've been posting consistently for three months which is awesome.
But three months is a very short time to create a channel.
You see most of these popular you tubers who have a lot of subscribers they've been around for years
posting.
I mean the best YouTube is the ones that are consistently ranking trending they have been around for
for five plus years posting consistently.
Now there are those you know specific ones that Jake paw's who started a year ago and they just have
a they're doing daily videos and each video is insane and they attract people to subscribe and they
do grow a channel quickly but that's because those channels are based off of a person's personality.
And I find those channels are able to grow faster if you have a personality that is just really interesting
and engaging you're able to to grow your channel faster.
But if your videos are more how to videos if they are if you're not the face of your videos it's just
going to take a long time.
So keep at it.
Don't get discouraged.
It took me many many years to get to where I am and I'm I'm a nobody in the YouTube space.
And so I would just keep at it.
So I think that's an app for YouTube.
For now we've got a lot more questions so let's get to some more of them are pragmatic solutions.
Did explain that it was a white label.
Let me get to that comment.
It's a white label app.
So they have a mobile out builder for e-commerce store Whitely I'm still kind of I'm not sure exactly
what that what they do but let's say that you're you're I mean you're asking how to promote that service
to your clients right from the stage your clients.
If we understand well are small companies right.
Business owners on Facebook for example and in any other social media you can target small business
owners.
There is a specific category for that.
So you can target these people maybe you're going to start turning people around your business if you
have a local store where you do consulting or where you receive clients.
You can or review if you don't have that but let's say you live in Florida I live in Florida for example
I will initially targeted people are in my state because I mean maybe they will.
Business owners will be happier too to establish a commercial relationship with somebody that is from
the same state let's say.
Right.
That's true.
But when we talk about the tools you can tell specifically these people on on Facebook or any social
media so go through there.
They target audience builder.
And when you are ready to be of the interest and the behavior of your of your target audience spend
time finding the best the best categories for you because that's the secret guy.
One of the sequels.
There are several factors.
One of the most important things is to have your target audience perfectly fine because that means people
that see your ads and people that see your company your service you're up on this case they will be
ready.
They will need that for their business so they will say oh I really need these looked interesting instead
of just going through the Facebook timeline you know.
And I think one thing so after you and this pragmatic solutions has explained they it's basically they
can any business can use their app to have an online store.
The difficult thing is that as a business owner myself there are so many solutions for me to solve that
problem.
And so you need to find a lot of heavy hitters in maybe target a specific industry and this is what
convert kit did when they were launching.
They found all the blogger a bunch of bloggers.
They let them use their platform for free or super discount.
And so when all of these sort of big name people who have audiences of their own started using convert
kit then all of their followers were like What are you using.
Like I want to convert it to.
So think about ways that you might have to give out your your app for free to a thousand people to use
and yeah that might be a lot of support that might take a lot of a lot of energy and time and resources
to allow a hundred or a thousand people to use your your your app but you need to get people using those
apps without any barrier to entry because as a business owner myself if you came to me and said hey
I have this app it's 10 bucks you can build your own online store.
There's other options for me and I've never heard of you.
So you have to think of ways how you can really make it easy for businesses to use your app.
And then also think of like finding a specific industry for trying to find some like heavy hitters in
that industry to start using your app to excite yourself.
You can also go to your I mean on your neighborhood find your ideal client and you can provide service
for free or feel said you can go there and say hey let's build your store with my app I will do it for
free.
You take it for a month or for two months or three months and if you like it if you're happy with the
resort you can continue with a subscription on.
And if not is fine we can sell and you move forward.
So that's basically what Phil suggested.
But you can also be the one on one fact or so if you.
I mean we we are very comfortable doing things on line.
You know I mean I'm nervous right now doing these live in front of 60 plus people.
I am in front of you actually.
I will be more nervous.
So right you thought this barrier the screen in front of me.
So if you go out and you find five companies that can be can buy your app and you say hey let's do it
for free.
Give me a half an hour let's chat about these.
The benefit that you will have a let's build this online store on the app for free.
And if you like it after X month we continue with the package that will give you Eastern 5:00 Eastern
sales.
You know because everyone that is a small business owner would like the option to have more visibility
or more presence on a.
I think you covered it pretty well Diego so a couple of more questions I want you to think about this
one while I answer the next one.
I want you to think about it.
Chuck asked what are the best social media platforms for real estate agents.
Then I'm going to answer Tomas is question about how long should an article be on a blog what's the
optimal length I was doing some research myself about this when I was thinking about hiring people to
write articles for me.
I think the longer the blog or article can Ness's can sometimes mean the better.
But there was this research done by a medium which is the you know great blogging platform and they
were really focused on not necessarily how Minnies specific words but how long people were staying on
a blog article and the ideal length was seven minutes which is very interesting because in for online
courses I feel like seven minutes maybe is a little bit long but that's a pretty standard length for
many of my tutorials.
Anything longer that attention span starts to just tip off and even shorter can kind of feel like oh
this is not as high quality as I'm not getting as much as I I really want from this article or this
video.
And they found that seven minutes is around 6500 words and that's kind of what my gut reaction was to
I would say between one and 2000 words is a pretty standard size for an article.
If one thing that I've seen that works nowadays better than than ever though is writing these like really
really long articles like the complete guides that are 5000 word plus that covers the ins and outs of
everything and this kind of matches how with online courses what courses do really well to the ones
that are the complete master class style courses Those are the ones that students like more than the
specific niche type courses.
And so when you're thinking about writing a blog or article maybe you might want to think about writing
fewer articles but longer big pillar articles that are you know three 4000 words plus.
But then if you're doing this every week or multiple times a week I would say stick to between 1000
and 2000 words.
You people used to say oh I like 500 words but I think that's kind of two that's not enough anymore
to really be able to you know teach and engage with a blog or article.
So around 50 100 words is kind of your what you should go around.
The thing he said would be a feel to the deal.
Maybe on that article explaining more about the subject or do you think just a plain text with images
is enough I think video for sure is a good idea.
I think a lot of people like the option of watching a video and I think having both gives him that option.
Sometimes I feel I wonder if having a video at the top of the article detracts from people actually
reading the article.
Optin forms are offers down below like you might get people actually reading through your articles.
But the best way to kind of combat that is it within the video kind of mash them together and in the
video you can be talking about if you're reading the article below I include links to all the equipment
I'm talking about or a subscribe down below or get the offer down below.
So it's kind of blended together and not just some random video stuff on top of the article nice.
Yeah.
So social media for real estate agents from Chalk chart.
That's a great question.
And actually I have two brothers that are a real estate agent.
I'm also my father is.
So the challenge with real estate is that's led me on.
If you agree with me is that big trillion that you have is not a long client.
Because if I sell if I end up a bakery probably people will be in my store they will be sick constantly
every day or every other day they will come here and buy bread.
Right.
If you are selling houses people don't buy houses or people don't rent new houses every month or every
two months.
Right.
So basically you need to it's more challenge because you need to find that client that is ready to buy.
So you don't spend money and time with them because they are ready to buy.
They are looking for the property and you need to convert these guys into play in and also you have
a lot of competition.
Right.
So you are asking about the best social media Blackhorse.
I will recommend you to try on all the platform.
I have one favorite for you in one minute.
I mean if you can use all the tools that you have a noise overwhelming ease I would suggest to start
with Facebook and YouTube initially and especially you too x y because you know the when when when I
go to YouTube and I want to watch a video school online tutorial ryme I don't see that that advertising
or maybe even and I can escape after five seconds right.
So you can create that Ghurayb video for these people that live around you.
Or you have that event that you have a very very defined area where you work.
Right.
If you are a real estate agent a real estate agent so you can target people from that place and on YouTube
on Google or we have specific categories know where you can beat people that are looking for real estate.
You can see people that are buying new properties.
They are to take what is there for Google change it all the time they change the name so I don't remember
exactly how they are because we go on the on the manager on Google will see that.
So what you can do is these create that video and in the first five seconds before they can jump the
video you need to capture their attention.
So you need to say hey do you live in West Palm Beach and are looking for a great home.
You know and they will say Oh yes I am.
Let's let's keep watching these you know and after that you will your message.
Of course you need to see it you need to.
You need to think about what are you sharing on the video because if you are sharing like let's say
half a million dollar house maybe this guy that he's watching that you're at they want to have $100000
for something so you need to.
Ouch.
I also see what your target audience and Target is people on big Google ads.
Manager day.
So but attack all the social media use Facebook and YouTube initially invest on youtube ads and see
their results analyze.
This is not an overnight success strategy guys.
Everything that we talk here takes time.
People big companies have like 100 people in the marketing department doing this every day.
Right.
We are by ourselves so we need to test.
We need to see the results and try again.
The good thing is that this war that's why everybody is using it today and this can work for you especially
in real estate.
Yeah.
I think that's a good idea and I had some thoughts because I recently went through this process of buying
a house.
And and I have friends who are real estate agents and they're Facebook friends of mine.
And I think one thing that I was thinking about is that real estate is a very I guess I think word of
mouth business is probably where you're going to get many most of your clients and having like some
random person approach you either on the street or online.
If I'm looking to buy a house I'm not necessarily going to want to hire them right away.
And so my thought with that is that I have two friends specifically who are real estate agents and they
are always posting about real estate stuff on their Facebook page.
And this is their personal Facebook page.
Actually one might be a page like a business page but one is just her personal page and I'm friends
with them.
And I'm always seeing her post videos about like her open houses her ideas for like you know spiffing
up your house and all kinds of stuff.
And so now in my mind.
I know OK these are the two people who I trust.
May I guess they're the only people I really know that do real estate.
And so if someone came to me and asked me oh like who would you trust to be a real estate agent.
Those are the first two people who come to mind.
And so I think people who are your friends and family not necessarily that they're going to be your
clients but if they see you posting on your personal Facebook page about real estate stuff all the time
then they might be the perfect people to give you a referral later on whereas like if these people hadn't
posted that on Facebook I wouldn't even know that they were real estate agents and I wouldn't myself
trust them or trust myself to refer them to someone else.
So I think even just like being on your personal Facebook page and posting your real estate stuff there
is a good idea to just idea here.
I'm not a real estate agent so we can only give you our best advice from our perspective is cool.
So we have another question a bunch of questions.
Thank you everyone.
We're going to try to get through all of these questions in the next 30 minutes.
Jeremy what's up Jeremy.
He asked after the initial e-mail fun.
How often should you e-mail your audience.
All go first and then Diego you can follow up.
I think once a week for sure is kind of the ideal rate.
And this is from my personal experience but also talking to a number of other online course creators
through my podcast and just hearing their stories and the people who are having the most success with
not just their business in general but also their email list or e-mailing them once a week.
And I wasn't doing this for a long time.
I was kind of just sporadically e-mailing people and that's the worst thing you can do because you want
to train your audience to expect an e-mail every week.
And if it's not every week maybe it's every other week or once a month as long as they're trained to
know that this is when Phil is sending an e-mail and they can expect that and you follow up with that
that's going to create a more engaged audience.
But I think once a week is a good idea.
But as long as you're coming out with something new or interesting to tell them and that's why I think
for me writing one blog article a week and posting one YouTube video a week is a good idea because I
always have something new to share in my weekly newsletter.
So once a week is what I would say yeah I agree with you feel and remember that not only email asking
for the sale right with the email phone and all these ease to create a relationship with your customer.
So what we want to add value.
That's why feel suggesting for example sending the articles once a week we have another friend which
is actually not a friend but we met him on to me life which he's creating one use of the day and once
a week he creates a very nice email unbaked he sends to do his outings with this 5 or 7 videos that
he created that week ran a short video.
I think he's doing like 2 to 5 minutes or something.
So that's another way if you are not comfortable just writing articles and you are more comfortable
than vidio you can do that too.
But good.
Remember not just to ask for the sale.
The goal here on the email guys is to add value.
So when you are ready to ask for a set when you have a new product they will buy your product or your
services.
Calling Silbermann or says Louis Hey His name is Louis from the UK he's asking if we could do a video
on image resizing resizing and their use in site social platforms.
I'm struggling with creating a video to fit my Facebook cover.
Definitely something we can cover.
Maybe you can post that question in the Q&A of the course so we are reminded.
But I will refer you to Kanva dot com which is if not for the videos.
But if you're just trying to come up with a cover for social media all the different platforms.
They have templates and they're the right size which is perfect and you can upload your own videos you
can create them there or if you're just trying to figure out what the actual size is you can go on their
website Kanva dot com or post that and if you just look at all of their templates you can see the pixel
size and then using whatever creativity you are using Photoshop or whatever design tool you're using
you can use those dimensions.
And we actually have our lecture on the digital marketing masterclass where I show step by step how
to create that much not a video and image on kind of a feel suggested So if you go through a course
in the curriculum you will find that the lecturer for sure and by first specifically video I'm not sure
the the dimensions off the top of my head but I can try to come up with a video later too.
Cool.
Dan Vega in the House.
Dan sorry about the Indians.
I have to say that I'm sure that was a bummer but he said I have a new course coming out with a friend.
I want to create a free course as a promotion.
What does that sales funnel look like.
Do you drive people to the free course using Google and Facebook ads and do I drive them to the Course
page or create a new landing page on my website.
They take it that a sane person to have the app or he's on the friend in need.
Is it a different person different audience men.
Where are the where are the course hosted.
Are there on you to me are there on deterrable.
I'm asking that because the difference is that on.
You if you are on your own platform you will have the email address of these student game.
Anyways I think if you want to start being on youtube me or on your own blood for I think it's a great
idea to have a three course so you will start building that community community of people that know
you that live how you teach and community of people are getting value from you.
Right.
And of course if you are new to me you can promote your premium cards on the last lecture on the bonus
letter that's allow.
So you can do or VDO you can create a video saying Hey thank you for taking this course.
We have another course that will take you to that next to the next level the next step to learn more
about the specific subject you're going to deal with the link.
Or you can just write an article on the bonus later driving people there.
If you have them on your own platform is even better I think because you will have their e-mail address
and from there you can promote your premium calculator so you can put it on a phone.
So they will learn more about you.
I receive more lectures from you more value from you and at the end you can invite them to them to join
you on their on the previous course.
What do you think feel.
Yeah I mean I think in terms of the sales funnel itself the question about how do you drive them from
an OD to the Course page or to a landing page.
It depends on again where you're hosting.
If you're hosting it with teachable or think effect or something like that.
Send them to the course landing page.
I mean that's the sales page is your landing page so designed that in a way that is better than just
a list of topics you're going to learn have a better call to action a sales video and all of that kind
of stuff.
I haven't driven too many people I don't you personally I'm not the paid advertising expert that's what
Diego does but I haven't really used paid advertisements to drive people to a free course.
But for me what's worked with my free courses is making them short.
When they sign up when the student signs up for the free course they get added to a series of emails
that walks them through the entire course in a short amount of time.
So like maybe a week and so during that week I'm sending them an e-mail maybe every day.
And so this is in the air.
This is not my normal newsletter but this is more of like the series of emails for this course where
every day they're getting extra content or I'm challenging them to watch this lecture of the course
and then on that last day they should have watched all the lectures and that last e-mail was about if
you want to take it to the next level up enroll and the full course and promoting it that way.
I think that's the the thing with the free courses that I've found is that it's easy for a lot of people
to sign up and not being gauged.
And so you need to create that initial engagement.
So it's not and I don't do this with all my courses I need to do better at this but just having a free
course and getting people's e-mail addresses when they sign up and emailing them later on about the
paid course isn't going to be enough.
You really need to once they sign up for a free course.
Keep them engaged.
Send them e-mails to get them watching those videos and benefiting from that course.
And once they realize they're benefiting from that course there'll be more likely to purchase the full
course.
Exactly.
And now you get the initial question.
So if you are paying for it that's to drive traffic to your recourse and your free curtsies when you
to me or my opinion I will say it's a must to have then on and on.
Mobley's so you need to dry off my opinion.
Right people do it different because you also have a retargeting system.
So if somebody visit this site and they end up not rolling they will show ads for the court.
But what works for me because you are paying for it for your pain too.
For these people to click on your link right on Facebook or any social media so you need to put it on
a on up on up on.
You need to drive into an opt in page where you offer the course for free.
So he will say hey enter the name any e-mail.
I mean they e-mail an automatic e-mail you will receive the link to join for FREE to my course and you
can do that with a free course or you can do that even with your premium of course when you.
Right.
If you go with your premium course they will think that they are getting more value because of course
these late say $150 and they are getting for free.
Maybe they will be more engaged to the court because the Supreme Court's
your.
So that's my suggestion basically if you are working with me and I see another question you're asking
how to what's the best way to stay within Eudemus rule and guide our students.
Email addresses from Jeremy.
So that's one way.
Right which is fun when you're in these role you are not.
You are winning the policy because you are promoting to students that you have but you are being for
ADD driving to a landing page collecting that name an email.
And after that you can give for free your premium or free cars.
Yeah.
So Dan hopefully that kind of gives you some ideas especially with the e-mailing.
But let us know if you have any follow up questions.
Jira design ass event from our Arroyo.
What do you recommend to promote a graphic design business for small entrepreneurs.
So I'm assuming you are the graphic designer and you do you're trying to promote yourself to small entrepreneurs.
What I would do because as a small entrepreneur we're trapped.
We want to outsource our business at some point where we're starting to outsource business and graphic
design might be one of those first things that we want to outsource.
And so I think going on social media groups facebook and going on all these groups related to entrepreneurs
like finding email service groups like convert kik groups a web or groups or going on teachable groups
or you to meet groups or Amazon FBA groups and either posting in the group or kind of poaching and messaging
members of that group and asking them if they are interested in the graphic design.
Having getting help with God design that might be the best way.
But like directly contacting your potential clients but then you have to have an offer for them.
And if you're offering if your offer is hey like buy my services that's not going to be enough and that
you know who knows I could get you banned or whatever from a group or Facebook if you're doing it that
way.
But if you have some sort of offer where you're like hey I'll design a graphic for you for free.
I just started my business and I'm looking to create build my client list.
Let me create some graphics for you for free.
That's probably the best way to get started with some small entrepreneurs.
So yeah social media groups I think is probably my what I would do if I were you know Diego Any other
ideas I agree with you 100 percent.
OK cool.
Allen was pretty easy.
Richard Brasa says what suggestions do you have for monetizing a YouTube channel.
Good idea or good questions.
I mean there's basically a few ways you can monetize.
One is through ads through YouTube ads or from sponsorships like sponsoring a product or someone who
actually pays or works with you and pays you per video product placements within your your videos or
selling your own products.
And that's not necessarily an option for everyone but most people who create YouTube videos should be
creative enough and a lot of people are creating YouTube channels around some sort of idea that could
have a product related to it.
It could be an e-book it could be a digital course it could be coaching it could be something whatever
you provide and help your audience with.
And I think that's the best way to monetize your YouTube channel because you're going to make more money
that way than with youtube ads and you're going to be able to help your viewers directly yourself rather
than just like pitching them a product or you know hoping that they click on an ad before your video
plays.
So try to come up with some sort of digital product that you can actually sell yourself.
I see all kinds of you tubers nowadays sort of like the young hipster YouTube Berrys who sell their
merchandise.
That's one thing that some people do.
They create T-shirts and hats and their swag and they try to get people to buy their T-shirts for their
brand.
But I don't know if that's necessarily a good long term plan.
I think that idea is going to get very oversaturated very soon.
So yeah digital products are some sort of product that you can sell yourself is probably the best way
to quickly grow your income with YouTube.
And I also feel that Mark.
I mean if you can be a affiliate of one product and of course you need to be.
You need to be.
You need to like the product that's basic ethics right.
If you're like the brother you like the service you can create that video doing a review of that and
offer to your out is right.
I think but Fontaine's is doing like with with blowholes he's doing like I don't know $40000 a month
or something run out or sometimes i.
Like yeah I know that's a good idea.
Like for Amazon products like whenever I mention something on my blog and I don't do it enough on YouTube
but I just add my Amazon affiliate link and every month I get a couple hundred bucks from Amazon and
if I wanted to do more I probably would be making more but especially if you're doing a YouTube channel
reviewing products using products definitely include some Amazon affiliate links and their Theban Peter
as does a free coupon to one of your of my courses serve as a good lead magnet to collect email addresses
I'm worried if the only people I'll have on my email list are ones interested in free courses.
Kind of a follow up question answer question which is good.
What do you think Diego.
Yeah that's a good question.
I would point but I mean that's easy to work.
I mean it's one of the easiest way to to to collect these email addresses to start building your audience
right.
Because you have the option to offer an equal or a just a three PTF or you can offer one free course
or a premium course for free.
Or my opinion is you are adding more value to that because of course of a course of more value than
just a three PTF.
Most of the time.
Right because you have more more time or more time off than trip and recreating that course record being
you know adding value.
And they can watch him.
I mean it is easier you know how it works because you are all intercourse.
Right.
So I still think that it's a great idea to collect email addresses.
We of course I mean what do you think.
Definitely.
And I think the key is that finding people who are actually interested in your course topic is going
to be better than just posting feelings to your corps or your free course on social media.
Groups that are for free coupons you're going to get a lot of the freebie hoarders out there who aren't
interested in your topic.
But if you find people if you are in groups or on blogs or forums where people are interested in your
topic and you're actually serving their needs those are the people that not everyone is going to Beier
course but they're the people that are most likely going to want to buy your course.
And if you're interested in the digital marketing masterclass and not in it yet.
I'm going to post the link right now so check that out.
Hopefully all of you guys are cool.
We got like 10 12 minutes let's try to get through some of these questions.
We got a bunch more speed around.
Richard Lague ass are you doing this just through YouTube or via third party app.
This YouTube it live is through YouTube live or live events on YouTube.
So if you go to your YouTube channel go to the Creator studio and you click on live streaming.
This is available to anyone who's verified you tuber and under events you can do this.
It's through the Google Hangouts app but on youtube it shows up as just a YouTube by video.
So it's free which is pretty awesome.
Thomas George as Facebook adverse YouTube ad for selling are you to me course Diego.
Go to YouTube.
You need to test both because of what age you are out it's right Facebook ads work YouTube at work.
My suggestion create one campaign on each social media platform YouTube and Facebook or might be the
best way possible and see the results after that for your specific audience.
Yeah definitely.
I think you know again I don't use ads for promoting my courses.
I think personally I think putting your time and effort into Content Marketing is very worthwhile and
maybe for me better.
But of course it would be awesome to be able to use YouTube or Facebook ads.
I think the key is though sending them to your email list first and not directly to a quarter setting
promoting your courses is not going to it's going to be hard to make money from sending them directly
to your course Lannan page.
Let's see.
Cappa Karen Frederick's.
Any info or advice.
Typically for a children's book author and publisher Oh I would be a fun business.
I've always thought that my mom and my sister should collaborate on a children's book because my mom
is an artist.
My sister is a writer and I've always thought how cool it would be to use social media to promote your
books to build some.
I don't know if this is just like an idea I've always had is like how can you have some sort of like
get creative with social media and write books.
And like every day post a new page from your book or something like that to get people like engaged
of course giving away your books is a good idea till I build an email list or something like that or
is somehow building an app or I don't know if there are apps right now we're for children's books by
getting your book on an app where kids can read them on an iPad or on their tablet.
I think that's kind of the way of the future for children's books or probably I don't have kids so I
don't know but it's probably around right now already.
But any other ideas for promoting I mean you're really going after the parents and so you not going
after the kids.
And so for me I would say that we know that Pinterest is heavily weighted towards middle aged women.
So probably a lot of people who have kids and so Pinterest is a great place to put your your books.
Facebook definitely to like.
And this is compared to like snapshot or Instagram where the those are more of a younger demographic.
So we definitely Pinterest for sure.
It and I remember that when you are I made us feel said the target audience here is not or not the kids
are the parents right.
So when you are promoting in any way not just on social media when you are even creating a video or
talking with people are going to a library and giving a talk about your book.
Remember to always talk about the benefit for the kids.
You know if you put in a pair of shoes and they are listening to you what do they need to lease and
in order to say yes I like this book you know but we'll teach these to make these.
This book will educate my kids in this way.
Yes.
But I basically work more with adults.
So it's difficult for me to imagine an ad campaign for four kids.
It's possible people are doing it all the time but of course I feel said you need to target the parents
and you need to you need to talk about the value of your book on the life of the kids and maybe home
school groups.
I know there's like a lot of home school Facebook groups out there that are always looking for content
mostly educational but maybe also for just children's books.
We had no question just about you to me in general which we can touch upon Why did you give me such
courses for $10.
Our instructors just OK with that.
This is probably the first question you have once you sign up as an instructor and you realize that
to me does just succors is for ten bucks.
Most of the time are between 10 and 20 dollars usually.
And I think the thing with you to me is that you are playing their game in the sense that you have to.
Well yeah you have to accept that if you want to be on the platform but what their goal is to teach
the world and to bring online courses to as many people as possible.
And for most people around the world a price point B between 10 and 20 dollars is a fair price.
Anything more would be very very expensive for most people in the world.
And so if you want to sell your courses for a higher price it's going to take a lot more work in terms
of your sales funnel.
It's not impossible at all but it's definitely not what you do me is therefore you tell me is there
to sell as many courses as possible to as many people as possible.
And that 10 to 20 dollar price point works and you can still make a lot of money with it though as instructors.
I most of my income comes from you to me.
So.
So definitely I don't know.
Diego are you happy with that.
Yeah.
And they changed the price last year guys and we had a decrease on sales mostly strength to have a decrease
in sales so they went back to the $10 model.
I mean he's working pretty well for most instructors.
Yeah.
Basically what Phil said if you want to sell for higher prices you can post a better version of your
course on your platform and offer one on one call weekly calls or something like that to add more value
unsold for a higher price.
Right.
Yeah.
Yeah totally.
We had a couple of questions kind of specific to Adobe stuff.
There was a question about being confused with Illustrator and Photoshop templates and what files types
for export is best.
That's a great thing that you can learn and you in courses.
I have courses on these topics we go through all the different things how you export.
And also on YouTube if you're looking to export us from a specific program or expert for a specific
reason just type it in on YouTube and I'm sure you'll find a tutorial and JASO especially with sizes
and stuff like that and file types.
What's a good thing really Photoshop or what's that what's the course name.
We want to take a look to you to me.
Oh I have a photoshop.
I don't know what it's called.
If you type Photoshop many court system you have to type in Photoshop and you can even just look for
the one with my big face on it.
OK.
So let's see.
Ray Anthony says what would be the most effective objective for a Facebook campaign for realtors.
For example have a Web site awareness or lead generation.
I would say any ads should be lead generation.
The way you do it might be by awareness and you're getting awareness as you're getting yourself in front
of people.
But I would say the ultimate goal is lead generation.
And so if you're sending Tropp to your site I would say that it shouldn't just be to your home page
or to an article unless that home page or the article has a big opt in form and a reason and a benefit
for opting in.
So that's what I would say.
Either way it's hard to like track if your ads are working or not.
Exactly.
And yet with little Narration You will get their information and you can set up an automatic replay
of their bases gripe especially in real estate right where they will have your contact information right.
So you or you can call them and you can ask even for a phone number on your up the page if you want.
Right.
So you can you receive that delete and you make the call to the client.
They just sign.
They are just opting for your page and you immediately as soon as possible you call them and schedule
that you need to be Fastenal real estate guys.
Right.
Yeah.
The cat Kazee Arianne says could you please tell me how can I promote my YOU KNOW ME course.
Or how can I get some affiliate link that I can send my coupon code.
So I'm not exactly sure what you're if you're asking if you're just looking to have a coupon code or
a link that you can send out where you are making the 100 percent because if you have a chorus and if
you go to your price.
Pricing coupons tab and if you share any link that you create with the coupon.
If someone buys you that link you automatically make 100 percent of that sale.
If you're looking for people other people to be affiliates then they'll have to sign up through the
affiliate program which is probably you to me dot com slash affiliate or there's a link here to me dot
com slash affiliate and you can join.
And you can get links to the to me site and your affiliate link.
But if you are just trying to the find the coupon code yourself then it's just in the course dashboard.
I don't know if there is something that was confusing about that post.
The question in the course page and we'll get back to you Richard Prasar says What do you say about
self-hosting your course versus having it on you to me.
Or is both the best way to go.
If you're starting I will recommend you and you don't have an Audi and let's say I recommend it to start
with you to me because these are the easiest easiest way to do is to start growing from scratch.
Right.
If you already have an audience you have an e-mail unless you have a Facebook group will engage people
you can see they're going to your own platform lounge that course you can create promotions for the
correct audience that you have and see how people respond to that.
We agree with that too.
Yeah for sure.
You know I think there's the way that I look at it now is that people like taking classes different
ways on my platform.
I sell all my courses through a membership site so people get access to all my courses for a monthly
fee.
Some people like buying them individually and that's why I sell them.
I point them to you to me if they want to buy them individually.
So I like giving the option for people to buy however they please.
Richard also had a follow up question about close captions for Ludy you to me.
Does it make a difference in sales.
I think it's hard to track but from personal experience I know there's a lot of people that have thanked
me for the captions or asked me for captions.
I mean countless times people ask how are you going to add captions to this course.
And they're very helpful especially people who English is their second language and those are very beneficial
to them.
Now all of the English classes on you to me are automatically captioned in English.
The quality is an amazing but according to you to me the quality is good enough.
It seems like students are happy with them and so that's good.
And that's automatically happening.
I don't know if at this point paying for captions yourself is going to make a change in sales compared
to the automatically generated ones.
So but expanding to other languages that's another idea too which I know Diego has best selling class
now is a Portuguese class which is incredible.
Yet the Facebook complete Facebook Marketing in part which is the same version I have in English but
in Portuguese this month is that the top seller of all my classes so that's you know that's unlacing.
So definitely I mean at this point on you go to me since there is the auto generated ones I we kind
of have to wait and see how that goes.
But I'm just kind of defaulting to those at this point.
It's 10 0 to the last question which is kind of a big one and we can kind of wrap it up with this.
Laurence asked how best can I do digital marketing.
Which social platform can I start from.
So that's that's a great question for people who are in our class because if you work through our class
we walk you through all the different platforms we walk you through coming up with your target market
and a target audience which I think is where you need to start.
And if you think oh yeah I know my target audience I know who they are but you haven't actually sat
down and done the exercises that we have in the course.
It's probably going to change once you do those exercises it's going to even if it doesn't change dramatically
it's going to be more specific and the more specific it can be the better you're going to be able to
market to them.
You're going to know whether they're on YouTube or Instagram or whatever social media platform.
And so there's not one there's no one size fits all answer to that question.
I think if I was starting out because I like YouTube or creating videos YouTube is automatically going
to be a place where I'm going to start.
But if I'm a photographer and photography is my main business then probably Instagram is going to be
where I start.
It really depends on what your business is and who your target market is.
I think no matter if at the end of the day it doesn't necessarily matter which platform it just matters
if you're consistent.
If you're putting out high quality content and you're really helping your audience 100 percent I agree.
Also remember not to be overwhelmed with all week on the course.
We have 22 small courses inside the digital market in masterfulness and we talk about almost all of
the social media platforms there.
Right.
So people if you will there you there is a chance that you will be a little bit over what I'm saying
oh my god they have all these social media platforms I need to start creating profiles.
Interests interest linking you to Facebook.
That's crazy.
So my suggestion as we talking the course to is to speak one word to understand with that star build
building you're out there creating quality content over there so people will start following when you
are confronted with that you can move to the next one.
And as Phil said that depends totally on the type of audience that you have been asked to select which
platform are you using.
Right.
Totally totally.
Man this has been a good one.
And when you still got 69 people here why now do we really appreciate you being here.
And hopefully this helps you whether you're in our digital marketing class or you're in another class
of ours.
I again posted are linked to digital marketing masterclass if you're interested in that one.
And I see a number of you have actually clicked on that link and maybe signed up as well so we appreciate
that.
And like always we appreciate your reviews these Q and A's are one of the ways that we're trying to
make this a five star class we're trying to make this the best digital marketing class on you to me
and to be honest there is one class that is like what has like 12000 reviews and we're just a little
fish in this pond of digital marketing and so we're trying to catch up but we're about a year or two
behind them.
And so every single review that you guys leave does help us out but it's going to be a long journey
trying to catch up to that class.
But really we do appreciate all of your reviews.
I think we have like over 350 now which is incredible.
And we read through all of them and if you have any feedback critique or anything we read through all
of that and we're going to use it to make sure that this class is the best possible.
So thank you Dave and his last words the ambiguity of the classics actually two to to helping to create
real results is not just a class that you will sit down and watch.
Learned strategies and never take an action right.
We have assignments that we want to make sure that you are taking action so you will see the resource
on your business or if you don't have a business.
So let's let's say you have your personal brand and you want to grow that all that you will accomplish
with the help of the courts.
And that's why we have the core super practical where you take action.
And yeah that's it.
Thank you very much guys.
I am really really happy.
Thank you feel for this time.
Thank you to the 70 65 people there right now live with us and I hope to see you inside the course.
Yeah.
And for everyone who's already in the chorus watching the replay we appreciate you.
Thanks for watching and war will definitely try to do this in the future as well.
And I know where Diego and I are both really busy with Black Friday coming up.
This is when US Digital marketers It's like our prime time we got to get ready for this the next month
coming up in the next few weeks.
Yes so we'll see when we can do another one of these.
But until then have a great day and good luck with your businesses.
Bye bye bye everyone.
Have a good one.