WEBVTT

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All right everyone.

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Phil Ebner here welcome to the live Q&amp;A session with Diego and I we are going to be answering all of

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your digital marketing questions very soon.

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And we're just going to give a couple of minutes to people who are running a little bit late who are

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trying to log on and roll or whatever to get here.

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But I see wow we've got like almost 50 people watching right now.

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Thank you so much for people who are chatting in the chat.

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Got a lot of people that I recognize.

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Welcome Lauren Chuck day.

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Sonia Jeremey Richard or trend Ceder Mohamed.

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Chris man lots of people Dan and Diego.

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Diego is here.

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Has it gone Diego.

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You.

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I'm good.

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How are you guys.

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Thank you for being here live with us on that call.

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We're excited.

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We have a lot of people here live with us and maybe you if you are watching later that's great too.

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Yes we are ready to answer questions and see how we can hope you to do actually use the tools that we

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have today on digital marketing social media marketing and all that to grow your business.

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That's the goal of these.

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We won.

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We will be happy if you and I will be happy.

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We you have great resource.

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I feel exactly that's what our goal is and we're opening up this Q&amp;A to everyone who is in all of our

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marketing classes which is exciting Usually we've been doing these the past every other week or so for

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the past couple months for our Digital Marketing masterclass which seems to be doing really well.

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People are really liking that.

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So as always we appreciate your reviews in that class and in all of our classes.

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It's the reviews and the feedback that help us make our courses even better and help you grow your businesses

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even better.

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So thank you so much for everyone who has left a review for our classes so if people haven't already

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done so please let us know where you're listening from.

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We've got people from all over the world tuning in today which is just awesome.

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And if you have questions about your business and you want us to answer them.

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Just post your questions right away.

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I'm going to be marking those down and we'll be saving them.

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And then while we're doing that getting people introduced in everything we're just going to talk a little

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bit about what's working what's not working in our own businesses right now since we last spoke.

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So Diego I'm going to kick it off to you.

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How's business been going for you.

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What have you been working on for the past couple of weeks what's been working.

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Yeah it's going very very well.

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Actually the last the last month I was working on a new course I released last week on you to me.

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So that's what's taking most of my time and this week I doing something that I really like and I'm excited

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about it which is different is just promoting my core.

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So doing Facebook live.

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So if you are on one of my my groups you are one of my students are you to me probably you are on the

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group and you will see live videos from me.

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I'm working on the Q and A session on the Q&amp;A that I have for my courses today.

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I have more than a hundred and thirty questions and that's just from the last week.

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You know so what I am trying to do right now in order to serve you better to not just reply with text.

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I mean it is sort of an easy answer yes.

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Sex is good but I am trying to create a new VDO answer for you for every question that you sent.

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And by doing that I think thats great because I'm adding more value to you.

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You will get a better experience and you will know how to apply what I am suggesting and also we are

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helping other students on the course because we are posting that in the Corigliano mutiny.

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So people that are not in the cards right now they can watch that later on LIVE FROM THAT.

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So thats my last three weeks feel of just creating new concepts.

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Working on promotion and beach week is very special for me because its something that I love which is

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promotional on Facebook YouTube or social media.

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So I'm excited.

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That's all you.

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Yeah that's awesome.

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Things have been going really well over here too.

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My main business as most people watching right now is about online courses.

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I was doing mostly video editing video production a few years ago and I've transitioned to online media

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and that's taken over my life and I am a content creator and so that's what I do with most of my time

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and I've been releasing a lot of great courses partnering with some great instructors for releasing

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new courses but I think one thing that I am most excited about is my website and I've been writing a

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lot more content and also hiring people to write content for me and that in itself was a bit of a challenge.

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I've done it in the past and haven't had so much success just because the quality wasn't that great

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but this time I.

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I've just been so busy with my business I don't have any time anymore and so I wanted to really figure

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out how can I continue to grow my business by outsourcing some of this work.

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And so one of the things that I did was I realized that a lot of people come to my website to learn

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about photography but I don't have that many great resources for them a lot of my content is related

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to video production which is great but I also want to serve that photography audience.

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And so I thought let me just write articles for all of the basic questions that a beginner photographer

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would have and so I wrote down a list of like 50 article ideas.

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I hired a bunch of people on up work to write test articles.

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I picked the best ones and now I have two people who are writing batches of articles for me which is

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awesome because now I have at least up until now and they're continuing to write for me I have about

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20 weeks worth of articles that I have to put on video squad on line which is going to be just consistent

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content that is actually beneficial to people.

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And what's surprising is that from the first articles that I posted from these writers I've gotten more

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interaction more comments and engagement from those articles than some of the stuff that I even write.

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So it's been a good experience so far and I'm going to continue to just look for ways to continue to

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outsource my business and continue to grow it.

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I've felt like for a while that I'm in growth growth growth mode but I feel like I'm I'm still in that

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mode and I wanna take advantage of it.

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Yeah.

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Outsourcing is good field because I mean we can.

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You can have more time to serve your audience in other ways.

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And also to relax you know because life is not just working guys.

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We need to take time off you know enjoy life.

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I mean that's why we are working to have free time sometimes.

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So I'm happy that you are outsourcing that.

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Where do we find the articles.

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Yes so all of that is going to be just on my web site video school online.com com.

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So for people who don't know me or don't know my web site videos go online dot com is my home base and

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it's my main brand so you'll see a bunch of articles if you go to the blog recently that are based on

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sort of basic photography skills.

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And so those are the kinds of things just to look at and to get inspiration from.

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Another thing that I did recently was I am you know I'm always playing around with where I should put

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my email optin forms on my web site but I put my e-mail often form on the sidebar which before it was

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a link to a free course which did well but.

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And all those people would get all my email lists which was great but I also now added a an email e-mail

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in form which you know it's kind of obvious that I should have that but in my redesign on my web site

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I kind of didn't think about it.

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And so since I got out of the Opt-In forum like last week I've had a number of people sign up from that

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and that's great because a lot of people like 90 percent of my traffic comes through to my site from

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a blog article or from a Google search.

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So I want to make sure that people have the opportunity to opt in right away from that blog article

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that's great man.

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So yeah that's what's been working and I think we can kind of tie some more stuff into what's been working

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what hasn't been working as we answer questions and we've got an A number of questions and I see 64

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people watching right now which is amazing.

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So again thank you so much for being here.

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And Josh just let us know if you have any questions.

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I'm copying them down and we're going to go through them.

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So if we're ready and I might need to have some clarification for some of these questions so I might

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ask for some of that.

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We had a question from pragmatic solutions says Hi.

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My question I wanted to promote my mobile app builder for e-commerce store what should I do or how should

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I do it.

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So they want to promote their mobile app builder for e-commerce store.

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That's interesting.

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Let me see some fight from Delhi India is welcome all the way from Delhi.

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So is that is that an app that helps small companies to create their own app on mobile or is a different

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kind of.

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Yeah maybe you can kind of explain a little bit more what your business is what your goals are.

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I'm a little confused too is it a mobile app builder.

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Is it in a platform.

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So while you do that we can actually jump to the next one.

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H.D. funny entertainment as how to promote my YouTube channel.

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It's a great question.

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That's the question of the year for me anyways.

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I think the best way is to find a specific niche and to create consistent content with it and to also

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use social media to drive traffic back to your YouTube channel.

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Now this is the decision you have to make because at this point in time putting your video content on

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directly on Facebook is a good idea because Facebook video is much more popular than ever.

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Facebook doesn't want you sending your traffic to YouTube so you have to make that decision is your

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business.

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A YouTube channel or is your business a an entertainment company.

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Because if it's an entertainment company you should be on all these platforms and it doesn't matter

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necessarily where you put your content.

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You might want to have it everywhere.

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And now that takes a lot of work.

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But if you're really wanting to succeed in the current sort of social media space you're going to need

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to put in that work to customize your videos for each of these platforms.

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If you don't want to do that and you just want to be on YouTube I would definitely you know the consistency

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thing is is very important.

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And if you can actually post your link to your channel I can check it out.

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I would love to see it and I can give you some direct feedback.

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I'm collaborating with other YouTube is is a great way to get started to get your YouTube channel in

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front of more people doing live.

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Q And A's are live stuff like this is a great idea too because it's a way to get people engaged and

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while they're engage you can ask them to subscribe to your channel and that's ultimately the goal is

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to get more subscribers because that's the people that are going to watch your videos consistently.

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And whenever you post a video you're going to get that initial boost of views for your video which helps

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it rank on YouTube.

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And so that's why getting subscribers is so important.

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So make sure within your videos you're using YouTube cards you're using using end screens you have links

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in your description trying to get people to to subscribe.

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So those are a few of my quick ideas.

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Also check out your web your YouTube channel if you post it and you have more feedback.

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That's the great astrologist feel I mean yet for sure on what you can do also.

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East too because we have the situation we have on the YouTube channel.

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Everyone have visitors that are watching or videos but they are not too scriber right now.

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So you also you need to do everything feel suggested which is great.

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And also you need to worry about optimize your video to get more subscribers.

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You know you can do that with YouTube guards with that call to action on the video.

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So when you're recording you can invite your viewers to subscribe to your channel and also one thing

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that I always tell you right here on Q&amp;A and I love this one because it helped me to grow my subscriber

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list is to whenever you are sharing your channel in social media by e-mail or in any way you can.

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At the end of the week if you if you will to my channel at the top on YouTube you copy that link and

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you at one specific quote which ease I will put this on the chad so you can see which is this.

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So you a questionmark saw as Hubie underscore confirmation.

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Equal one.

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What happens when they click on the link when they click on that link.

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They will be forward to your YouTube channel home page on you will see a pop up message asking them

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to subscribe.

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So everything will be great.

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A gray out on the back and they will have only the Bobbert for on YouTube saying hey do you want to

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subscribe and they can click subscribe or they can try to go to the X and close which is even more difficult

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than they can subscribe so you can do that in any any way.

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I mean if you are starting your channel in any social media you can you can add that for sure.

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And the last thing I'll just add to building a YouTube channel is that I found your YouTube channel.

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I see you've been posting consistently for three months which is awesome.

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But three months is a very short time to create a channel.

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You see most of these popular you tubers who have a lot of subscribers they've been around for years

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posting.

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I mean the best YouTube is the ones that are consistently ranking trending they have been around for

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for five plus years posting consistently.

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Now there are those you know specific ones that Jake paw's who started a year ago and they just have

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a they're doing daily videos and each video is insane and they attract people to subscribe and they

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do grow a channel quickly but that's because those channels are based off of a person's personality.

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And I find those channels are able to grow faster if you have a personality that is just really interesting

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and engaging you're able to to grow your channel faster.

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But if your videos are more how to videos if they are if you're not the face of your videos it's just

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going to take a long time.

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So keep at it.

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Don't get discouraged.

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It took me many many years to get to where I am and I'm I'm a nobody in the YouTube space.

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And so I would just keep at it.

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So I think that's an app for YouTube.

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For now we've got a lot more questions so let's get to some more of them are pragmatic solutions.

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Did explain that it was a white label.

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Let me get to that comment.

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It's a white label app.

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So they have a mobile out builder for e-commerce store Whitely I'm still kind of I'm not sure exactly

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what that what they do but let's say that you're you're I mean you're asking how to promote that service

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to your clients right from the stage your clients.

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If we understand well are small companies right.

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Business owners on Facebook for example and in any other social media you can target small business

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owners.

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There is a specific category for that.

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So you can target these people maybe you're going to start turning people around your business if you

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have a local store where you do consulting or where you receive clients.

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You can or review if you don't have that but let's say you live in Florida I live in Florida for example

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I will initially targeted people are in my state because I mean maybe they will.

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Business owners will be happier too to establish a commercial relationship with somebody that is from

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the same state let's say.

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Right.

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That's true.

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But when we talk about the tools you can tell specifically these people on on Facebook or any social

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media so go through there.

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They target audience builder.

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And when you are ready to be of the interest and the behavior of your of your target audience spend

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time finding the best the best categories for you because that's the secret guy.

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One of the sequels.

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There are several factors.

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One of the most important things is to have your target audience perfectly fine because that means people

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that see your ads and people that see your company your service you're up on this case they will be

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ready.

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They will need that for their business so they will say oh I really need these looked interesting instead

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of just going through the Facebook timeline you know.

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And I think one thing so after you and this pragmatic solutions has explained they it's basically they

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can any business can use their app to have an online store.

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The difficult thing is that as a business owner myself there are so many solutions for me to solve that

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problem.

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And so you need to find a lot of heavy hitters in maybe target a specific industry and this is what

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convert kit did when they were launching.

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They found all the blogger a bunch of bloggers.

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They let them use their platform for free or super discount.

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And so when all of these sort of big name people who have audiences of their own started using convert

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kit then all of their followers were like What are you using.

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Like I want to convert it to.

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So think about ways that you might have to give out your your app for free to a thousand people to use

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and yeah that might be a lot of support that might take a lot of a lot of energy and time and resources

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to allow a hundred or a thousand people to use your your your app but you need to get people using those

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apps without any barrier to entry because as a business owner myself if you came to me and said hey

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I have this app it's 10 bucks you can build your own online store.

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There's other options for me and I've never heard of you.

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So you have to think of ways how you can really make it easy for businesses to use your app.

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And then also think of like finding a specific industry for trying to find some like heavy hitters in

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that industry to start using your app to excite yourself.

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You can also go to your I mean on your neighborhood find your ideal client and you can provide service

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for free or feel said you can go there and say hey let's build your store with my app I will do it for

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free.

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You take it for a month or for two months or three months and if you like it if you're happy with the

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resort you can continue with a subscription on.

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And if not is fine we can sell and you move forward.

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So that's basically what Phil suggested.

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But you can also be the one on one fact or so if you.

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I mean we we are very comfortable doing things on line.

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You know I mean I'm nervous right now doing these live in front of 60 plus people.

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I am in front of you actually.

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I will be more nervous.

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So right you thought this barrier the screen in front of me.

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So if you go out and you find five companies that can be can buy your app and you say hey let's do it

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for free.

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Give me a half an hour let's chat about these.

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The benefit that you will have a let's build this online store on the app for free.

20:52.450 --> 20:58.870
And if you like it after X month we continue with the package that will give you Eastern 5:00 Eastern

20:58.870 --> 20:59.360
sales.

20:59.380 --> 21:04.570
You know because everyone that is a small business owner would like the option to have more visibility

21:04.570 --> 21:06.040
or more presence on a.

21:07.740 --> 21:12.680
I think you covered it pretty well Diego so a couple of more questions I want you to think about this

21:12.680 --> 21:14.880
one while I answer the next one.

21:15.000 --> 21:15.910
I want you to think about it.

21:15.920 --> 21:19.800
Chuck asked what are the best social media platforms for real estate agents.

21:20.010 --> 21:26.000
Then I'm going to answer Tomas is question about how long should an article be on a blog what's the

21:26.000 --> 21:35.230
optimal length I was doing some research myself about this when I was thinking about hiring people to

21:35.260 --> 21:36.880
write articles for me.

21:36.940 --> 21:43.310
I think the longer the blog or article can Ness's can sometimes mean the better.

21:43.360 --> 21:48.670
But there was this research done by a medium which is the you know great blogging platform and they

21:48.670 --> 21:56.470
were really focused on not necessarily how Minnies specific words but how long people were staying on

21:56.560 --> 22:03.010
a blog article and the ideal length was seven minutes which is very interesting because in for online

22:03.010 --> 22:09.130
courses I feel like seven minutes maybe is a little bit long but that's a pretty standard length for

22:09.130 --> 22:10.330
many of my tutorials.

22:10.330 --> 22:17.140
Anything longer that attention span starts to just tip off and even shorter can kind of feel like oh

22:17.140 --> 22:23.500
this is not as high quality as I'm not getting as much as I I really want from this article or this

22:23.500 --> 22:23.970
video.

22:24.100 --> 22:29.980
And they found that seven minutes is around 6500 words and that's kind of what my gut reaction was to

22:30.370 --> 22:37.630
I would say between one and 2000 words is a pretty standard size for an article.

22:37.870 --> 22:44.530
If one thing that I've seen that works nowadays better than than ever though is writing these like really

22:44.530 --> 22:51.850
really long articles like the complete guides that are 5000 word plus that covers the ins and outs of

22:51.850 --> 22:57.760
everything and this kind of matches how with online courses what courses do really well to the ones

22:57.760 --> 23:03.880
that are the complete master class style courses Those are the ones that students like more than the

23:03.880 --> 23:06.080
specific niche type courses.

23:06.100 --> 23:12.250
And so when you're thinking about writing a blog or article maybe you might want to think about writing

23:12.250 --> 23:19.840
fewer articles but longer big pillar articles that are you know three 4000 words plus.

23:19.900 --> 23:27.370
But then if you're doing this every week or multiple times a week I would say stick to between 1000

23:27.370 --> 23:28.870
and 2000 words.

23:29.180 --> 23:36.460
You people used to say oh I like 500 words but I think that's kind of two that's not enough anymore

23:36.850 --> 23:41.400
to really be able to you know teach and engage with a blog or article.

23:41.400 --> 23:48.100
So around 50 100 words is kind of your what you should go around.

23:48.130 --> 23:50.790
The thing he said would be a feel to the deal.

23:50.790 --> 23:57.830
Maybe on that article explaining more about the subject or do you think just a plain text with images

23:57.970 --> 24:03.670
is enough I think video for sure is a good idea.

24:03.670 --> 24:10.780
I think a lot of people like the option of watching a video and I think having both gives him that option.

24:10.990 --> 24:16.360
Sometimes I feel I wonder if having a video at the top of the article detracts from people actually

24:16.360 --> 24:17.900
reading the article.

24:18.100 --> 24:25.380
Optin forms are offers down below like you might get people actually reading through your articles.

24:25.480 --> 24:31.630
But the best way to kind of combat that is it within the video kind of mash them together and in the

24:31.630 --> 24:36.430
video you can be talking about if you're reading the article below I include links to all the equipment

24:36.430 --> 24:40.920
I'm talking about or a subscribe down below or get the offer down below.

24:40.920 --> 24:48.330
So it's kind of blended together and not just some random video stuff on top of the article nice.

24:48.530 --> 24:49.400
Yeah.

24:49.460 --> 24:53.890
So social media for real estate agents from Chalk chart.

24:53.900 --> 24:55.710
That's a great question.

24:55.710 --> 24:58.880
And actually I have two brothers that are a real estate agent.

24:58.900 --> 25:00.700
I'm also my father is.

25:00.770 --> 25:06.230
So the challenge with real estate is that's led me on.

25:06.380 --> 25:13.720
If you agree with me is that big trillion that you have is not a long client.

25:13.730 --> 25:20.600
Because if I sell if I end up a bakery probably people will be in my store they will be sick constantly

25:20.690 --> 25:23.650
every day or every other day they will come here and buy bread.

25:23.680 --> 25:24.220
Right.

25:24.380 --> 25:32.600
If you are selling houses people don't buy houses or people don't rent new houses every month or every

25:32.630 --> 25:33.280
two months.

25:33.290 --> 25:33.760
Right.

25:33.920 --> 25:40.770
So basically you need to it's more challenge because you need to find that client that is ready to buy.

25:40.850 --> 25:44.150
So you don't spend money and time with them because they are ready to buy.

25:44.150 --> 25:50.360
They are looking for the property and you need to convert these guys into play in and also you have

25:50.360 --> 25:51.640
a lot of competition.

25:51.650 --> 25:52.170
Right.

25:52.370 --> 25:55.140
So you are asking about the best social media Blackhorse.

25:55.190 --> 25:58.970
I will recommend you to try on all the platform.

25:58.970 --> 26:01.530
I have one favorite for you in one minute.

26:01.940 --> 26:09.890
I mean if you can use all the tools that you have a noise overwhelming ease I would suggest to start

26:09.890 --> 26:17.840
with Facebook and YouTube initially and especially you too x y because you know the when when when I

26:17.840 --> 26:24.720
go to YouTube and I want to watch a video school online tutorial ryme I don't see that that advertising

26:24.730 --> 26:27.840
or maybe even and I can escape after five seconds right.

26:28.190 --> 26:34.410
So you can create that Ghurayb video for these people that live around you.

26:34.410 --> 26:39.460
Or you have that event that you have a very very defined area where you work.

26:39.470 --> 26:39.820
Right.

26:39.860 --> 26:46.970
If you are a real estate agent a real estate agent so you can target people from that place and on YouTube

26:46.970 --> 26:53.570
on Google or we have specific categories know where you can beat people that are looking for real estate.

26:53.570 --> 26:57.500
You can see people that are buying new properties.

26:57.500 --> 27:02.660
They are to take what is there for Google change it all the time they change the name so I don't remember

27:02.660 --> 27:09.890
exactly how they are because we go on the on the manager on Google will see that.

27:09.890 --> 27:16.730
So what you can do is these create that video and in the first five seconds before they can jump the

27:16.730 --> 27:19.510
video you need to capture their attention.

27:19.520 --> 27:24.530
So you need to say hey do you live in West Palm Beach and are looking for a great home.

27:24.830 --> 27:27.540
You know and they will say Oh yes I am.

27:27.600 --> 27:31.340
Let's let's keep watching these you know and after that you will your message.

27:31.400 --> 27:33.120
Of course you need to see it you need to.

27:33.140 --> 27:38.930
You need to think about what are you sharing on the video because if you are sharing like let's say

27:39.080 --> 27:46.380
half a million dollar house maybe this guy that he's watching that you're at they want to have $100000

27:46.380 --> 27:47.650
for something so you need to.

27:47.670 --> 27:48.020
Ouch.

27:48.050 --> 27:53.510
I also see what your target audience and Target is people on big Google ads.

27:53.510 --> 27:54.570
Manager day.

27:54.800 --> 28:02.390
So but attack all the social media use Facebook and YouTube initially invest on youtube ads and see

28:02.390 --> 28:03.990
their results analyze.

28:04.010 --> 28:07.400
This is not an overnight success strategy guys.

28:07.460 --> 28:10.360
Everything that we talk here takes time.

28:10.430 --> 28:15.950
People big companies have like 100 people in the marketing department doing this every day.

28:15.950 --> 28:16.330
Right.

28:16.340 --> 28:18.340
We are by ourselves so we need to test.

28:18.350 --> 28:21.260
We need to see the results and try again.

28:21.260 --> 28:27.350
The good thing is that this war that's why everybody is using it today and this can work for you especially

28:27.350 --> 28:28.530
in real estate.

28:28.950 --> 28:29.470
Yeah.

28:29.510 --> 28:34.580
I think that's a good idea and I had some thoughts because I recently went through this process of buying

28:34.580 --> 28:35.210
a house.

28:35.450 --> 28:42.290
And and I have friends who are real estate agents and they're Facebook friends of mine.

28:42.290 --> 28:49.040
And I think one thing that I was thinking about is that real estate is a very I guess I think word of

28:49.040 --> 28:55.190
mouth business is probably where you're going to get many most of your clients and having like some

28:55.220 --> 28:59.950
random person approach you either on the street or online.

29:00.050 --> 29:06.860
If I'm looking to buy a house I'm not necessarily going to want to hire them right away.

29:06.910 --> 29:13.790
And so my thought with that is that I have two friends specifically who are real estate agents and they

29:13.790 --> 29:18.590
are always posting about real estate stuff on their Facebook page.

29:18.590 --> 29:21.110
And this is their personal Facebook page.

29:21.110 --> 29:26.540
Actually one might be a page like a business page but one is just her personal page and I'm friends

29:26.540 --> 29:27.430
with them.

29:27.830 --> 29:36.080
And I'm always seeing her post videos about like her open houses her ideas for like you know spiffing

29:36.080 --> 29:38.790
up your house and all kinds of stuff.

29:38.990 --> 29:40.570
And so now in my mind.

29:40.700 --> 29:43.950
I know OK these are the two people who I trust.

29:43.980 --> 29:48.230
May I guess they're the only people I really know that do real estate.

29:48.230 --> 29:54.350
And so if someone came to me and asked me oh like who would you trust to be a real estate agent.

29:54.350 --> 29:56.990
Those are the first two people who come to mind.

29:57.050 --> 30:01.700
And so I think people who are your friends and family not necessarily that they're going to be your

30:01.700 --> 30:08.690
clients but if they see you posting on your personal Facebook page about real estate stuff all the time

30:09.110 --> 30:15.710
then they might be the perfect people to give you a referral later on whereas like if these people hadn't

30:15.710 --> 30:20.510
posted that on Facebook I wouldn't even know that they were real estate agents and I wouldn't myself

30:20.510 --> 30:25.010
trust them or trust myself to refer them to someone else.

30:25.010 --> 30:32.030
So I think even just like being on your personal Facebook page and posting your real estate stuff there

30:32.240 --> 30:36.840
is a good idea to just idea here.

30:36.860 --> 30:45.960
I'm not a real estate agent so we can only give you our best advice from our perspective is cool.

30:45.960 --> 30:48.390
So we have another question a bunch of questions.

30:48.420 --> 30:49.180
Thank you everyone.

30:49.180 --> 30:53.670
We're going to try to get through all of these questions in the next 30 minutes.

30:53.700 --> 30:55.470
Jeremy what's up Jeremy.

30:55.470 --> 30:58.100
He asked after the initial e-mail fun.

30:58.110 --> 31:01.340
How often should you e-mail your audience.

31:02.140 --> 31:05.290
All go first and then Diego you can follow up.

31:05.290 --> 31:09.960
I think once a week for sure is kind of the ideal rate.

31:10.260 --> 31:16.080
And this is from my personal experience but also talking to a number of other online course creators

31:16.740 --> 31:23.370
through my podcast and just hearing their stories and the people who are having the most success with

31:23.800 --> 31:29.370
not just their business in general but also their email list or e-mailing them once a week.

31:29.500 --> 31:32.480
And I wasn't doing this for a long time.

31:32.520 --> 31:39.360
I was kind of just sporadically e-mailing people and that's the worst thing you can do because you want

31:39.360 --> 31:44.020
to train your audience to expect an e-mail every week.

31:44.070 --> 31:48.600
And if it's not every week maybe it's every other week or once a month as long as they're trained to

31:48.600 --> 31:54.120
know that this is when Phil is sending an e-mail and they can expect that and you follow up with that

31:54.150 --> 31:56.620
that's going to create a more engaged audience.

31:56.760 --> 31:58.720
But I think once a week is a good idea.

31:58.950 --> 32:04.080
But as long as you're coming out with something new or interesting to tell them and that's why I think

32:04.080 --> 32:11.220
for me writing one blog article a week and posting one YouTube video a week is a good idea because I

32:11.220 --> 32:14.660
always have something new to share in my weekly newsletter.

32:14.760 --> 32:21.660
So once a week is what I would say yeah I agree with you feel and remember that not only email asking

32:21.660 --> 32:29.290
for the sale right with the email phone and all these ease to create a relationship with your customer.

32:29.310 --> 32:31.220
So what we want to add value.

32:31.220 --> 32:36.600
That's why feel suggesting for example sending the articles once a week we have another friend which

32:36.800 --> 32:45.510
is actually not a friend but we met him on to me life which he's creating one use of the day and once

32:45.510 --> 32:55.620
a week he creates a very nice email unbaked he sends to do his outings with this 5 or 7 videos that

32:55.620 --> 32:58.730
he created that week ran a short video.

32:58.740 --> 33:02.220
I think he's doing like 2 to 5 minutes or something.

33:02.370 --> 33:07.930
So that's another way if you are not comfortable just writing articles and you are more comfortable

33:07.930 --> 33:09.770
than vidio you can do that too.

33:10.100 --> 33:10.870
But good.

33:10.950 --> 33:13.560
Remember not just to ask for the sale.

33:13.560 --> 33:16.460
The goal here on the email guys is to add value.

33:16.500 --> 33:21.570
So when you are ready to ask for a set when you have a new product they will buy your product or your

33:21.570 --> 33:23.000
services.

33:23.170 --> 33:31.170
Calling Silbermann or says Louis Hey His name is Louis from the UK he's asking if we could do a video

33:31.170 --> 33:36.720
on image resizing resizing and their use in site social platforms.

33:36.720 --> 33:39.790
I'm struggling with creating a video to fit my Facebook cover.

33:39.810 --> 33:42.210
Definitely something we can cover.

33:42.210 --> 33:47.310
Maybe you can post that question in the Q&amp;A of the course so we are reminded.

33:47.310 --> 33:53.540
But I will refer you to Kanva dot com which is if not for the videos.

33:53.550 --> 34:00.650
But if you're just trying to come up with a cover for social media all the different platforms.

34:00.810 --> 34:05.640
They have templates and they're the right size which is perfect and you can upload your own videos you

34:05.640 --> 34:10.710
can create them there or if you're just trying to figure out what the actual size is you can go on their

34:10.830 --> 34:18.580
website Kanva dot com or post that and if you just look at all of their templates you can see the pixel

34:18.580 --> 34:24.130
size and then using whatever creativity you are using Photoshop or whatever design tool you're using

34:24.130 --> 34:26.670
you can use those dimensions.

34:26.870 --> 34:33.760
And we actually have our lecture on the digital marketing masterclass where I show step by step how

34:33.760 --> 34:39.520
to create that much not a video and image on kind of a feel suggested So if you go through a course

34:39.520 --> 34:45.640
in the curriculum you will find that the lecturer for sure and by first specifically video I'm not sure

34:45.640 --> 34:51.530
the the dimensions off the top of my head but I can try to come up with a video later too.

34:52.240 --> 34:52.930
Cool.

34:53.170 --> 34:55.980
Dan Vega in the House.

34:56.110 --> 34:58.480
Dan sorry about the Indians.

34:58.500 --> 35:04.810
I have to say that I'm sure that was a bummer but he said I have a new course coming out with a friend.

35:04.810 --> 35:06.880
I want to create a free course as a promotion.

35:06.880 --> 35:09.030
What does that sales funnel look like.

35:09.190 --> 35:14.230
Do you drive people to the free course using Google and Facebook ads and do I drive them to the Course

35:14.230 --> 35:18.550
page or create a new landing page on my website.

35:20.280 --> 35:26.370
They take it that a sane person to have the app or he's on the friend in need.

35:26.440 --> 35:30.080
Is it a different person different audience men.

35:30.100 --> 35:32.340
Where are the where are the course hosted.

35:32.340 --> 35:35.750
Are there on you to me are there on deterrable.

35:35.770 --> 35:37.980
I'm asking that because the difference is that on.

35:38.080 --> 35:44.580
You if you are on your own platform you will have the email address of these student game.

35:44.780 --> 35:50.220
Anyways I think if you want to start being on youtube me or on your own blood for I think it's a great

35:50.220 --> 35:57.480
idea to have a three course so you will start building that community community of people that know

35:57.480 --> 36:02.220
you that live how you teach and community of people are getting value from you.

36:02.210 --> 36:02.950
Right.

36:03.000 --> 36:08.960
And of course if you are new to me you can promote your premium cards on the last lecture on the bonus

36:08.960 --> 36:10.460
letter that's allow.

36:11.040 --> 36:15.470
So you can do or VDO you can create a video saying Hey thank you for taking this course.

36:15.600 --> 36:21.060
We have another course that will take you to that next to the next level the next step to learn more

36:21.060 --> 36:24.120
about the specific subject you're going to deal with the link.

36:24.120 --> 36:28.400
Or you can just write an article on the bonus later driving people there.

36:28.500 --> 36:35.970
If you have them on your own platform is even better I think because you will have their e-mail address

36:35.970 --> 36:41.310
and from there you can promote your premium calculator so you can put it on a phone.

36:41.430 --> 36:43.520
So they will learn more about you.

36:43.530 --> 36:52.620
I receive more lectures from you more value from you and at the end you can invite them to them to join

36:52.620 --> 36:54.370
you on their on the previous course.

36:54.400 --> 36:55.390
What do you think feel.

36:55.550 --> 37:05.070
Yeah I mean I think in terms of the sales funnel itself the question about how do you drive them from

37:05.070 --> 37:09.330
an OD to the Course page or to a landing page.

37:09.400 --> 37:11.660
It depends on again where you're hosting.

37:11.660 --> 37:14.970
If you're hosting it with teachable or think effect or something like that.

37:15.180 --> 37:17.580
Send them to the course landing page.

37:17.580 --> 37:25.320
I mean that's the sales page is your landing page so designed that in a way that is better than just

37:25.640 --> 37:31.680
a list of topics you're going to learn have a better call to action a sales video and all of that kind

37:31.680 --> 37:32.880
of stuff.

37:32.940 --> 37:40.110
I haven't driven too many people I don't you personally I'm not the paid advertising expert that's what

37:40.110 --> 37:48.080
Diego does but I haven't really used paid advertisements to drive people to a free course.

37:48.120 --> 37:54.110
But for me what's worked with my free courses is making them short.

37:54.450 --> 37:59.340
When they sign up when the student signs up for the free course they get added to a series of emails

37:59.340 --> 38:03.390
that walks them through the entire course in a short amount of time.

38:03.390 --> 38:08.730
So like maybe a week and so during that week I'm sending them an e-mail maybe every day.

38:08.740 --> 38:09.810
And so this is in the air.

38:09.810 --> 38:17.370
This is not my normal newsletter but this is more of like the series of emails for this course where

38:17.370 --> 38:23.010
every day they're getting extra content or I'm challenging them to watch this lecture of the course

38:23.280 --> 38:29.250
and then on that last day they should have watched all the lectures and that last e-mail was about if

38:29.250 --> 38:36.960
you want to take it to the next level up enroll and the full course and promoting it that way.

38:36.960 --> 38:41.940
I think that's the the thing with the free courses that I've found is that it's easy for a lot of people

38:41.940 --> 38:43.950
to sign up and not being gauged.

38:44.040 --> 38:46.620
And so you need to create that initial engagement.

38:46.620 --> 38:53.670
So it's not and I don't do this with all my courses I need to do better at this but just having a free

38:53.670 --> 38:59.250
course and getting people's e-mail addresses when they sign up and emailing them later on about the

38:59.250 --> 39:00.870
paid course isn't going to be enough.

39:00.870 --> 39:03.730
You really need to once they sign up for a free course.

39:03.750 --> 39:05.070
Keep them engaged.

39:05.070 --> 39:10.230
Send them e-mails to get them watching those videos and benefiting from that course.

39:10.230 --> 39:15.780
And once they realize they're benefiting from that course there'll be more likely to purchase the full

39:15.780 --> 39:16.570
course.

39:16.830 --> 39:17.730
Exactly.

39:17.730 --> 39:20.120
And now you get the initial question.

39:20.160 --> 39:27.270
So if you are paying for it that's to drive traffic to your recourse and your free curtsies when you

39:27.270 --> 39:33.380
to me or my opinion I will say it's a must to have then on and on.

39:33.450 --> 39:35.700
Mobley's so you need to dry off my opinion.

39:35.700 --> 39:40.220
Right people do it different because you also have a retargeting system.

39:40.230 --> 39:46.480
So if somebody visit this site and they end up not rolling they will show ads for the court.

39:46.740 --> 39:50.730
But what works for me because you are paying for it for your pain too.

39:50.790 --> 39:56.700
For these people to click on your link right on Facebook or any social media so you need to put it on

39:56.700 --> 39:58.850
a on up on up on.

39:58.890 --> 40:03.330
You need to drive into an opt in page where you offer the course for free.

40:03.330 --> 40:05.870
So he will say hey enter the name any e-mail.

40:05.910 --> 40:11.850
I mean they e-mail an automatic e-mail you will receive the link to join for FREE to my course and you

40:11.850 --> 40:17.560
can do that with a free course or you can do that even with your premium of course when you.

40:17.680 --> 40:18.360
Right.

40:18.420 --> 40:23.170
If you go with your premium course they will think that they are getting more value because of course

40:23.170 --> 40:26.510
these late say $150 and they are getting for free.

40:26.570 --> 40:30.700
Maybe they will be more engaged to the court because the Supreme Court's

40:33.380 --> 40:33.880
your.

40:33.940 --> 40:41.170
So that's my suggestion basically if you are working with me and I see another question you're asking

40:41.500 --> 40:49.560
how to what's the best way to stay within Eudemus rule and guide our students.

40:49.610 --> 40:51.490
Email addresses from Jeremy.

40:51.490 --> 40:52.570
So that's one way.

40:52.590 --> 40:56.930
Right which is fun when you're in these role you are not.

40:57.020 --> 41:02.610
You are winning the policy because you are promoting to students that you have but you are being for

41:02.610 --> 41:06.320
ADD driving to a landing page collecting that name an email.

41:06.350 --> 41:10.300
And after that you can give for free your premium or free cars.

41:10.640 --> 41:11.250
Yeah.

41:11.660 --> 41:16.980
So Dan hopefully that kind of gives you some ideas especially with the e-mailing.

41:17.060 --> 41:19.420
But let us know if you have any follow up questions.

41:19.700 --> 41:24.590
Jira design ass event from our Arroyo.

41:24.680 --> 41:29.440
What do you recommend to promote a graphic design business for small entrepreneurs.

41:29.660 --> 41:36.270
So I'm assuming you are the graphic designer and you do you're trying to promote yourself to small entrepreneurs.

41:36.290 --> 41:41.620
What I would do because as a small entrepreneur we're trapped.

41:41.870 --> 41:47.720
We want to outsource our business at some point where we're starting to outsource business and graphic

41:47.720 --> 41:51.090
design might be one of those first things that we want to outsource.

41:51.140 --> 41:58.060
And so I think going on social media groups facebook and going on all these groups related to entrepreneurs

41:58.100 --> 42:06.650
like finding email service groups like convert kik groups a web or groups or going on teachable groups

42:06.680 --> 42:16.490
or you to meet groups or Amazon FBA groups and either posting in the group or kind of poaching and messaging

42:16.490 --> 42:24.260
members of that group and asking them if they are interested in the graphic design.

42:24.260 --> 42:27.980
Having getting help with God design that might be the best way.

42:27.980 --> 42:33.880
But like directly contacting your potential clients but then you have to have an offer for them.

42:33.980 --> 42:40.210
And if you're offering if your offer is hey like buy my services that's not going to be enough and that

42:40.520 --> 42:44.720
you know who knows I could get you banned or whatever from a group or Facebook if you're doing it that

42:44.720 --> 42:45.020
way.

42:45.020 --> 42:52.230
But if you have some sort of offer where you're like hey I'll design a graphic for you for free.

42:52.340 --> 42:57.700
I just started my business and I'm looking to create build my client list.

42:58.010 --> 43:00.000
Let me create some graphics for you for free.

43:00.020 --> 43:05.480
That's probably the best way to get started with some small entrepreneurs.

43:06.080 --> 43:14.040
So yeah social media groups I think is probably my what I would do if I were you know Diego Any other

43:14.040 --> 43:20.650
ideas I agree with you 100 percent.

43:20.970 --> 43:21.800
OK cool.

43:21.800 --> 43:23.380
Allen was pretty easy.

43:23.430 --> 43:29.890
Richard Brasa says what suggestions do you have for monetizing a YouTube channel.

43:30.180 --> 43:32.730
Good idea or good questions.

43:32.880 --> 43:35.760
I mean there's basically a few ways you can monetize.

43:35.760 --> 43:42.990
One is through ads through YouTube ads or from sponsorships like sponsoring a product or someone who

43:42.990 --> 43:51.330
actually pays or works with you and pays you per video product placements within your your videos or

43:51.390 --> 43:52.830
selling your own products.

43:52.860 --> 44:00.690
And that's not necessarily an option for everyone but most people who create YouTube videos should be

44:00.690 --> 44:08.100
creative enough and a lot of people are creating YouTube channels around some sort of idea that could

44:08.100 --> 44:09.620
have a product related to it.

44:09.630 --> 44:16.410
It could be an e-book it could be a digital course it could be coaching it could be something whatever

44:16.440 --> 44:19.260
you provide and help your audience with.

44:19.320 --> 44:24.480
And I think that's the best way to monetize your YouTube channel because you're going to make more money

44:24.480 --> 44:32.160
that way than with youtube ads and you're going to be able to help your viewers directly yourself rather

44:32.160 --> 44:38.280
than just like pitching them a product or you know hoping that they click on an ad before your video

44:38.280 --> 44:39.230
plays.

44:39.240 --> 44:44.610
So try to come up with some sort of digital product that you can actually sell yourself.

44:44.610 --> 44:50.250
I see all kinds of you tubers nowadays sort of like the young hipster YouTube Berrys who sell their

44:50.250 --> 44:51.000
merchandise.

44:51.000 --> 44:52.730
That's one thing that some people do.

44:52.730 --> 44:59.580
They create T-shirts and hats and their swag and they try to get people to buy their T-shirts for their

44:59.580 --> 45:00.310
brand.

45:00.450 --> 45:04.890
But I don't know if that's necessarily a good long term plan.

45:04.890 --> 45:09.210
I think that idea is going to get very oversaturated very soon.

45:09.280 --> 45:16.410
So yeah digital products are some sort of product that you can sell yourself is probably the best way

45:16.410 --> 45:19.550
to quickly grow your income with YouTube.

45:20.760 --> 45:21.870
And I also feel that Mark.

45:21.880 --> 45:26.340
I mean if you can be a affiliate of one product and of course you need to be.

45:26.540 --> 45:27.150
You need to be.

45:27.160 --> 45:30.390
You need to like the product that's basic ethics right.

45:30.400 --> 45:36.310
If you're like the brother you like the service you can create that video doing a review of that and

45:36.310 --> 45:38.060
offer to your out is right.

45:38.170 --> 45:44.920
I think but Fontaine's is doing like with with blowholes he's doing like I don't know $40000 a month

45:44.920 --> 45:47.870
or something run out or sometimes i.

45:47.980 --> 45:50.200
Like yeah I know that's a good idea.

45:50.200 --> 45:58.010
Like for Amazon products like whenever I mention something on my blog and I don't do it enough on YouTube

45:58.090 --> 46:04.030
but I just add my Amazon affiliate link and every month I get a couple hundred bucks from Amazon and

46:04.360 --> 46:10.750
if I wanted to do more I probably would be making more but especially if you're doing a YouTube channel

46:10.840 --> 46:18.770
reviewing products using products definitely include some Amazon affiliate links and their Theban Peter

46:18.770 --> 46:24.530
as does a free coupon to one of your of my courses serve as a good lead magnet to collect email addresses

46:24.920 --> 46:30.130
I'm worried if the only people I'll have on my email list are ones interested in free courses.

46:30.260 --> 46:34.500
Kind of a follow up question answer question which is good.

46:34.790 --> 46:36.790
What do you think Diego.

46:37.430 --> 46:38.450
Yeah that's a good question.

46:38.450 --> 46:43.190
I would point but I mean that's easy to work.

46:43.220 --> 46:49.610
I mean it's one of the easiest way to to to collect these email addresses to start building your audience

46:49.610 --> 46:50.050
right.

46:50.250 --> 46:57.650
Because you have the option to offer an equal or a just a three PTF or you can offer one free course

46:57.710 --> 47:00.190
or a premium course for free.

47:00.240 --> 47:07.220
Or my opinion is you are adding more value to that because of course of a course of more value than

47:07.220 --> 47:08.370
just a three PTF.

47:08.420 --> 47:09.230
Most of the time.

47:09.240 --> 47:14.900
Right because you have more more time or more time off than trip and recreating that course record being

47:14.900 --> 47:16.220
you know adding value.

47:16.310 --> 47:17.780
And they can watch him.

47:17.990 --> 47:21.490
I mean it is easier you know how it works because you are all intercourse.

47:21.500 --> 47:22.440
Right.

47:22.790 --> 47:28.790
So I still think that it's a great idea to collect email addresses.

47:28.840 --> 47:32.570
We of course I mean what do you think.

47:32.700 --> 47:33.260
Definitely.

47:33.280 --> 47:38.330
And I think the key is that finding people who are actually interested in your course topic is going

47:38.330 --> 47:44.570
to be better than just posting feelings to your corps or your free course on social media.

47:44.570 --> 47:52.220
Groups that are for free coupons you're going to get a lot of the freebie hoarders out there who aren't

47:52.220 --> 47:53.260
interested in your topic.

47:53.300 --> 48:01.370
But if you find people if you are in groups or on blogs or forums where people are interested in your

48:01.370 --> 48:06.560
topic and you're actually serving their needs those are the people that not everyone is going to Beier

48:06.560 --> 48:12.110
course but they're the people that are most likely going to want to buy your course.

48:12.470 --> 48:16.820
And if you're interested in the digital marketing masterclass and not in it yet.

48:16.850 --> 48:20.120
I'm going to post the link right now so check that out.

48:20.120 --> 48:23.240
Hopefully all of you guys are cool.

48:23.240 --> 48:26.480
We got like 10 12 minutes let's try to get through some of these questions.

48:26.480 --> 48:29.420
We got a bunch more speed around.

48:29.540 --> 48:34.380
Richard Lague ass are you doing this just through YouTube or via third party app.

48:34.470 --> 48:40.670
This YouTube it live is through YouTube live or live events on YouTube.

48:40.700 --> 48:47.390
So if you go to your YouTube channel go to the Creator studio and you click on live streaming.

48:47.480 --> 48:53.040
This is available to anyone who's verified you tuber and under events you can do this.

48:53.040 --> 48:59.630
It's through the Google Hangouts app but on youtube it shows up as just a YouTube by video.

48:59.630 --> 49:02.930
So it's free which is pretty awesome.

49:03.710 --> 49:09.600
Thomas George as Facebook adverse YouTube ad for selling are you to me course Diego.

49:09.840 --> 49:13.270
Go to YouTube.

49:13.730 --> 49:18.780
You need to test both because of what age you are out it's right Facebook ads work YouTube at work.

49:18.800 --> 49:25.010
My suggestion create one campaign on each social media platform YouTube and Facebook or might be the

49:25.010 --> 49:29.710
best way possible and see the results after that for your specific audience.

49:30.140 --> 49:31.040
Yeah definitely.

49:31.040 --> 49:36.450
I think you know again I don't use ads for promoting my courses.

49:36.470 --> 49:45.110
I think personally I think putting your time and effort into Content Marketing is very worthwhile and

49:45.110 --> 49:46.580
maybe for me better.

49:46.730 --> 49:51.830
But of course it would be awesome to be able to use YouTube or Facebook ads.

49:51.950 --> 49:57.440
I think the key is though sending them to your email list first and not directly to a quarter setting

49:57.800 --> 50:03.950
promoting your courses is not going to it's going to be hard to make money from sending them directly

50:03.950 --> 50:06.370
to your course Lannan page.

50:08.510 --> 50:09.080
Let's see.

50:09.090 --> 50:11.250
Cappa Karen Frederick's.

50:11.270 --> 50:13.510
Any info or advice.

50:13.610 --> 50:19.970
Typically for a children's book author and publisher Oh I would be a fun business.

50:19.970 --> 50:25.120
I've always thought that my mom and my sister should collaborate on a children's book because my mom

50:25.120 --> 50:26.110
is an artist.

50:26.120 --> 50:35.360
My sister is a writer and I've always thought how cool it would be to use social media to promote your

50:35.360 --> 50:37.980
books to build some.

50:38.000 --> 50:42.770
I don't know if this is just like an idea I've always had is like how can you have some sort of like

50:42.800 --> 50:45.620
get creative with social media and write books.

50:45.620 --> 50:51.170
And like every day post a new page from your book or something like that to get people like engaged

50:52.010 --> 50:59.400
of course giving away your books is a good idea till I build an email list or something like that or

50:59.400 --> 51:06.050
is somehow building an app or I don't know if there are apps right now we're for children's books by

51:06.080 --> 51:11.940
getting your book on an app where kids can read them on an iPad or on their tablet.

51:12.170 --> 51:16.640
I think that's kind of the way of the future for children's books or probably I don't have kids so I

51:16.640 --> 51:20.540
don't know but it's probably around right now already.

51:21.290 --> 51:27.560
But any other ideas for promoting I mean you're really going after the parents and so you not going

51:27.560 --> 51:28.510
after the kids.

51:28.700 --> 51:36.520
And so for me I would say that we know that Pinterest is heavily weighted towards middle aged women.

51:36.560 --> 51:42.680
So probably a lot of people who have kids and so Pinterest is a great place to put your your books.

51:42.680 --> 51:44.720
Facebook definitely to like.

51:44.900 --> 51:52.460
And this is compared to like snapshot or Instagram where the those are more of a younger demographic.

51:52.670 --> 51:54.800
So we definitely Pinterest for sure.

51:55.960 --> 52:03.270
It and I remember that when you are I made us feel said the target audience here is not or not the kids

52:03.330 --> 52:04.620
are the parents right.

52:04.620 --> 52:09.720
So when you are promoting in any way not just on social media when you are even creating a video or

52:09.720 --> 52:13.120
talking with people are going to a library and giving a talk about your book.

52:13.320 --> 52:17.090
Remember to always talk about the benefit for the kids.

52:17.100 --> 52:23.510
You know if you put in a pair of shoes and they are listening to you what do they need to lease and

52:23.520 --> 52:27.770
in order to say yes I like this book you know but we'll teach these to make these.

52:27.870 --> 52:31.540
This book will educate my kids in this way.

52:31.790 --> 52:32.390
Yes.

52:32.550 --> 52:35.060
But I basically work more with adults.

52:35.160 --> 52:41.600
So it's difficult for me to imagine an ad campaign for four kids.

52:41.670 --> 52:46.740
It's possible people are doing it all the time but of course I feel said you need to target the parents

52:46.770 --> 52:53.400
and you need to you need to talk about the value of your book on the life of the kids and maybe home

52:53.400 --> 52:54.850
school groups.

52:54.870 --> 53:00.600
I know there's like a lot of home school Facebook groups out there that are always looking for content

53:01.020 --> 53:05.820
mostly educational but maybe also for just children's books.

53:05.820 --> 53:11.510
We had no question just about you to me in general which we can touch upon Why did you give me such

53:11.510 --> 53:12.760
courses for $10.

53:12.760 --> 53:15.380
Our instructors just OK with that.

53:15.420 --> 53:20.910
This is probably the first question you have once you sign up as an instructor and you realize that

53:21.080 --> 53:23.610
to me does just succors is for ten bucks.

53:23.610 --> 53:27.550
Most of the time are between 10 and 20 dollars usually.

53:27.750 --> 53:33.920
And I think the thing with you to me is that you are playing their game in the sense that you have to.

53:34.050 --> 53:40.230
Well yeah you have to accept that if you want to be on the platform but what their goal is to teach

53:40.230 --> 53:44.350
the world and to bring online courses to as many people as possible.

53:44.400 --> 53:51.740
And for most people around the world a price point B between 10 and 20 dollars is a fair price.

53:51.750 --> 53:56.040
Anything more would be very very expensive for most people in the world.

53:56.100 --> 54:02.340
And so if you want to sell your courses for a higher price it's going to take a lot more work in terms

54:02.340 --> 54:03.470
of your sales funnel.

54:03.510 --> 54:09.420
It's not impossible at all but it's definitely not what you do me is therefore you tell me is there

54:09.450 --> 54:13.960
to sell as many courses as possible to as many people as possible.

54:13.980 --> 54:21.420
And that 10 to 20 dollar price point works and you can still make a lot of money with it though as instructors.

54:22.020 --> 54:25.290
I most of my income comes from you to me.

54:25.380 --> 54:26.130
So.

54:26.250 --> 54:28.280
So definitely I don't know.

54:28.290 --> 54:29.410
Diego are you happy with that.

54:29.420 --> 54:29.680
Yeah.

54:29.760 --> 54:36.540
And they changed the price last year guys and we had a decrease on sales mostly strength to have a decrease

54:36.540 --> 54:40.020
in sales so they went back to the $10 model.

54:40.030 --> 54:42.920
I mean he's working pretty well for most instructors.

54:43.140 --> 54:43.390
Yeah.

54:43.400 --> 54:51.290
Basically what Phil said if you want to sell for higher prices you can post a better version of your

54:51.300 --> 54:58.200
course on your platform and offer one on one call weekly calls or something like that to add more value

54:58.230 --> 54:59.730
unsold for a higher price.

54:59.730 --> 55:00.250
Right.

55:00.450 --> 55:01.000
Yeah.

55:01.060 --> 55:02.470
Yeah totally.

55:02.910 --> 55:08.070
We had a couple of questions kind of specific to Adobe stuff.

55:08.070 --> 55:14.220
There was a question about being confused with Illustrator and Photoshop templates and what files types

55:14.220 --> 55:15.870
for export is best.

55:15.870 --> 55:19.370
That's a great thing that you can learn and you in courses.

55:19.380 --> 55:24.480
I have courses on these topics we go through all the different things how you export.

55:24.720 --> 55:30.630
And also on YouTube if you're looking to export us from a specific program or expert for a specific

55:30.630 --> 55:38.910
reason just type it in on YouTube and I'm sure you'll find a tutorial and JASO especially with sizes

55:38.910 --> 55:41.520
and stuff like that and file types.

55:41.550 --> 55:47.060
What's a good thing really Photoshop or what's that what's the course name.

55:47.100 --> 55:49.060
We want to take a look to you to me.

55:49.290 --> 55:53.280
Oh I have a photoshop.

55:53.900 --> 55:54.770
I don't know what it's called.

55:54.770 --> 55:59.610
If you type Photoshop many court system you have to type in Photoshop and you can even just look for

55:59.610 --> 56:04.270
the one with my big face on it.

56:05.130 --> 56:05.570
OK.

56:05.580 --> 56:07.470
So let's see.

56:07.470 --> 56:13.090
Ray Anthony says what would be the most effective objective for a Facebook campaign for realtors.

56:13.500 --> 56:17.100
For example have a Web site awareness or lead generation.

56:17.100 --> 56:22.740
I would say any ads should be lead generation.

56:22.770 --> 56:28.950
The way you do it might be by awareness and you're getting awareness as you're getting yourself in front

56:28.950 --> 56:29.720
of people.

56:29.850 --> 56:33.960
But I would say the ultimate goal is lead generation.

56:33.960 --> 56:39.420
And so if you're sending Tropp to your site I would say that it shouldn't just be to your home page

56:39.450 --> 56:48.810
or to an article unless that home page or the article has a big opt in form and a reason and a benefit

56:48.840 --> 56:50.610
for opting in.

56:50.610 --> 56:52.310
So that's what I would say.

56:52.630 --> 56:58.180
Either way it's hard to like track if your ads are working or not.

56:58.300 --> 56:59.030
Exactly.

56:59.160 --> 57:04.260
And yet with little Narration You will get their information and you can set up an automatic replay

57:04.300 --> 57:11.140
of their bases gripe especially in real estate right where they will have your contact information right.

57:11.200 --> 57:16.100
So you or you can call them and you can ask even for a phone number on your up the page if you want.

57:16.150 --> 57:16.530
Right.

57:16.660 --> 57:20.980
So you can you receive that delete and you make the call to the client.

57:20.980 --> 57:22.320
They just sign.

57:22.410 --> 57:27.310
They are just opting for your page and you immediately as soon as possible you call them and schedule

57:27.320 --> 57:29.930
that you need to be Fastenal real estate guys.

57:29.950 --> 57:30.290
Right.

57:30.480 --> 57:30.950
Yeah.

57:31.120 --> 57:32.390
Yeah.

57:32.880 --> 57:37.970
The cat Kazee Arianne says could you please tell me how can I promote my YOU KNOW ME course.

57:37.990 --> 57:42.370
Or how can I get some affiliate link that I can send my coupon code.

57:42.550 --> 57:48.940
So I'm not exactly sure what you're if you're asking if you're just looking to have a coupon code or

57:48.940 --> 57:56.080
a link that you can send out where you are making the 100 percent because if you have a chorus and if

57:56.080 --> 57:57.380
you go to your price.

57:57.480 --> 58:02.400
Pricing coupons tab and if you share any link that you create with the coupon.

58:02.440 --> 58:07.950
If someone buys you that link you automatically make 100 percent of that sale.

58:08.200 --> 58:14.680
If you're looking for people other people to be affiliates then they'll have to sign up through the

58:14.680 --> 58:22.810
affiliate program which is probably you to me dot com slash affiliate or there's a link here to me dot

58:22.810 --> 58:25.450
com slash affiliate and you can join.

58:25.450 --> 58:29.850
And you can get links to the to me site and your affiliate link.

58:29.860 --> 58:38.980
But if you are just trying to the find the coupon code yourself then it's just in the course dashboard.

58:38.990 --> 58:42.880
I don't know if there is something that was confusing about that post.

58:42.910 --> 58:48.670
The question in the course page and we'll get back to you Richard Prasar says What do you say about

58:48.670 --> 58:52.150
self-hosting your course versus having it on you to me.

58:52.150 --> 58:54.160
Or is both the best way to go.

58:55.690 --> 59:00.640
If you're starting I will recommend you and you don't have an Audi and let's say I recommend it to start

59:00.640 --> 59:06.640
with you to me because these are the easiest easiest way to do is to start growing from scratch.

59:06.640 --> 59:07.080
Right.

59:07.240 --> 59:11.950
If you already have an audience you have an e-mail unless you have a Facebook group will engage people

59:12.250 --> 59:20.800
you can see they're going to your own platform lounge that course you can create promotions for the

59:20.860 --> 59:25.390
correct audience that you have and see how people respond to that.

59:25.390 --> 59:26.710
We agree with that too.

59:27.110 --> 59:28.870
Yeah for sure.

59:28.880 --> 59:35.470
You know I think there's the way that I look at it now is that people like taking classes different

59:35.470 --> 59:38.110
ways on my platform.

59:38.110 --> 59:44.830
I sell all my courses through a membership site so people get access to all my courses for a monthly

59:44.830 --> 59:45.490
fee.

59:45.490 --> 59:49.710
Some people like buying them individually and that's why I sell them.

59:49.720 --> 59:52.840
I point them to you to me if they want to buy them individually.

59:52.840 --> 59:57.070
So I like giving the option for people to buy however they please.

59:57.070 --> 1:00:00.740
Richard also had a follow up question about close captions for Ludy you to me.

1:00:00.780 --> 1:00:03.130
Does it make a difference in sales.

1:00:03.130 --> 1:00:09.550
I think it's hard to track but from personal experience I know there's a lot of people that have thanked

1:00:09.550 --> 1:00:12.700
me for the captions or asked me for captions.

1:00:12.970 --> 1:00:17.760
I mean countless times people ask how are you going to add captions to this course.

1:00:18.140 --> 1:00:26.140
And they're very helpful especially people who English is their second language and those are very beneficial

1:00:26.140 --> 1:00:26.710
to them.

1:00:26.920 --> 1:00:32.650
Now all of the English classes on you to me are automatically captioned in English.

1:00:32.680 --> 1:00:38.470
The quality is an amazing but according to you to me the quality is good enough.

1:00:38.620 --> 1:00:42.810
It seems like students are happy with them and so that's good.

1:00:42.850 --> 1:00:44.860
And that's automatically happening.

1:00:44.860 --> 1:00:53.800
I don't know if at this point paying for captions yourself is going to make a change in sales compared

1:00:53.800 --> 1:00:55.920
to the automatically generated ones.

1:00:56.170 --> 1:01:04.000
So but expanding to other languages that's another idea too which I know Diego has best selling class

1:01:04.030 --> 1:01:07.110
now is a Portuguese class which is incredible.

1:01:07.270 --> 1:01:11.920
Yet the Facebook complete Facebook Marketing in part which is the same version I have in English but

1:01:11.920 --> 1:01:18.320
in Portuguese this month is that the top seller of all my classes so that's you know that's unlacing.

1:01:18.820 --> 1:01:24.520
So definitely I mean at this point on you go to me since there is the auto generated ones I we kind

1:01:24.520 --> 1:01:27.820
of have to wait and see how that goes.

1:01:27.820 --> 1:01:32.340
But I'm just kind of defaulting to those at this point.

1:01:33.040 --> 1:01:40.380
It's 10 0 to the last question which is kind of a big one and we can kind of wrap it up with this.

1:01:40.560 --> 1:01:44.380
Laurence asked how best can I do digital marketing.

1:01:44.380 --> 1:01:47.530
Which social platform can I start from.

1:01:47.620 --> 1:01:54.760
So that's that's a great question for people who are in our class because if you work through our class

1:01:55.180 --> 1:02:00.190
we walk you through all the different platforms we walk you through coming up with your target market

1:02:00.510 --> 1:02:03.670
and a target audience which I think is where you need to start.

1:02:03.730 --> 1:02:09.430
And if you think oh yeah I know my target audience I know who they are but you haven't actually sat

1:02:09.430 --> 1:02:12.980
down and done the exercises that we have in the course.

1:02:13.060 --> 1:02:18.490
It's probably going to change once you do those exercises it's going to even if it doesn't change dramatically

1:02:18.970 --> 1:02:23.680
it's going to be more specific and the more specific it can be the better you're going to be able to

1:02:23.680 --> 1:02:24.740
market to them.

1:02:24.790 --> 1:02:31.100
You're going to know whether they're on YouTube or Instagram or whatever social media platform.

1:02:31.160 --> 1:02:37.270
And so there's not one there's no one size fits all answer to that question.

1:02:37.300 --> 1:02:45.100
I think if I was starting out because I like YouTube or creating videos YouTube is automatically going

1:02:45.100 --> 1:02:46.500
to be a place where I'm going to start.

1:02:46.510 --> 1:02:52.600
But if I'm a photographer and photography is my main business then probably Instagram is going to be

1:02:52.600 --> 1:02:53.660
where I start.

1:02:53.680 --> 1:02:58.330
It really depends on what your business is and who your target market is.

1:02:58.330 --> 1:03:05.380
I think no matter if at the end of the day it doesn't necessarily matter which platform it just matters

1:03:05.410 --> 1:03:06.540
if you're consistent.

1:03:06.550 --> 1:03:14.820
If you're putting out high quality content and you're really helping your audience 100 percent I agree.

1:03:15.100 --> 1:03:19.540
Also remember not to be overwhelmed with all week on the course.

1:03:19.540 --> 1:03:26.410
We have 22 small courses inside the digital market in masterfulness and we talk about almost all of

1:03:26.410 --> 1:03:28.070
the social media platforms there.

1:03:28.080 --> 1:03:28.580
Right.

1:03:28.810 --> 1:03:33.930
So people if you will there you there is a chance that you will be a little bit over what I'm saying

1:03:33.970 --> 1:03:38.180
oh my god they have all these social media platforms I need to start creating profiles.

1:03:38.290 --> 1:03:41.040
Interests interest linking you to Facebook.

1:03:41.110 --> 1:03:41.770
That's crazy.

1:03:41.770 --> 1:03:47.860
So my suggestion as we talking the course to is to speak one word to understand with that star build

1:03:47.850 --> 1:03:53.440
building you're out there creating quality content over there so people will start following when you

1:03:53.440 --> 1:03:56.320
are confronted with that you can move to the next one.

1:03:56.320 --> 1:04:03.310
And as Phil said that depends totally on the type of audience that you have been asked to select which

1:04:03.310 --> 1:04:04.240
platform are you using.

1:04:04.240 --> 1:04:04.790
Right.

1:04:05.110 --> 1:04:07.840
Totally totally.

1:04:07.960 --> 1:04:09.560
Man this has been a good one.

1:04:09.580 --> 1:04:15.700
And when you still got 69 people here why now do we really appreciate you being here.

1:04:16.180 --> 1:04:22.360
And hopefully this helps you whether you're in our digital marketing class or you're in another class

1:04:22.360 --> 1:04:22.840
of ours.

1:04:22.840 --> 1:04:27.870
I again posted are linked to digital marketing masterclass if you're interested in that one.

1:04:28.060 --> 1:04:33.760
And I see a number of you have actually clicked on that link and maybe signed up as well so we appreciate

1:04:33.760 --> 1:04:34.260
that.

1:04:34.480 --> 1:04:39.850
And like always we appreciate your reviews these Q and A's are one of the ways that we're trying to

1:04:39.850 --> 1:04:45.610
make this a five star class we're trying to make this the best digital marketing class on you to me

1:04:45.940 --> 1:04:55.450
and to be honest there is one class that is like what has like 12000 reviews and we're just a little

1:04:55.450 --> 1:05:00.880
fish in this pond of digital marketing and so we're trying to catch up but we're about a year or two

1:05:00.940 --> 1:05:01.970
behind them.

1:05:02.110 --> 1:05:08.680
And so every single review that you guys leave does help us out but it's going to be a long journey

1:05:08.680 --> 1:05:10.000
trying to catch up to that class.

1:05:10.000 --> 1:05:13.090
But really we do appreciate all of your reviews.

1:05:13.090 --> 1:05:16.280
I think we have like over 350 now which is incredible.

1:05:16.780 --> 1:05:22.120
And we read through all of them and if you have any feedback critique or anything we read through all

1:05:22.120 --> 1:05:26.350
of that and we're going to use it to make sure that this class is the best possible.

1:05:26.350 --> 1:05:32.830
So thank you Dave and his last words the ambiguity of the classics actually two to to helping to create

1:05:32.860 --> 1:05:36.590
real results is not just a class that you will sit down and watch.

1:05:36.590 --> 1:05:39.840
Learned strategies and never take an action right.

1:05:39.850 --> 1:05:45.340
We have assignments that we want to make sure that you are taking action so you will see the resource

1:05:45.400 --> 1:05:48.070
on your business or if you don't have a business.

1:05:48.110 --> 1:05:53.260
So let's let's say you have your personal brand and you want to grow that all that you will accomplish

1:05:53.260 --> 1:05:54.540
with the help of the courts.

1:05:54.550 --> 1:05:59.110
And that's why we have the core super practical where you take action.

1:05:59.120 --> 1:06:00.070
And yeah that's it.

1:06:00.070 --> 1:06:01.270
Thank you very much guys.

1:06:01.270 --> 1:06:03.030
I am really really happy.

1:06:03.040 --> 1:06:04.690
Thank you feel for this time.

1:06:04.690 --> 1:06:12.850
Thank you to the 70 65 people there right now live with us and I hope to see you inside the course.

1:06:12.970 --> 1:06:13.260
Yeah.

1:06:13.270 --> 1:06:17.440
And for everyone who's already in the chorus watching the replay we appreciate you.

1:06:17.440 --> 1:06:23.660
Thanks for watching and war will definitely try to do this in the future as well.

1:06:23.770 --> 1:06:27.910
And I know where Diego and I are both really busy with Black Friday coming up.

1:06:27.910 --> 1:06:34.540
This is when US Digital marketers It's like our prime time we got to get ready for this the next month

1:06:34.660 --> 1:06:35.930
coming up in the next few weeks.

1:06:35.950 --> 1:06:38.380
Yes so we'll see when we can do another one of these.

1:06:38.380 --> 1:06:42.430
But until then have a great day and good luck with your businesses.

1:06:43.770 --> 1:06:46.260
Bye bye bye everyone.

1:06:46.290 --> 1:06:47.460
Have a good one.
