1
00:00:06,450 --> 00:00:12,360
Have you ever felt frustrated because you couldn't get access to something like job interviews maybe

2
00:00:12,360 --> 00:00:18,870
talking to certain people if that's the case if you can relate with that frustration I think that you

3
00:00:18,870 --> 00:00:21,450
are going to love this course.

4
00:00:21,450 --> 00:00:22,890
My name is Davis Jones.

5
00:00:23,010 --> 00:00:29,010
And before starting easel I was a professional recruiter or a headhunter for Robert Half which is a

6
00:00:29,010 --> 00:00:33,830
Fortune 500 H.R. consulting and recruiting company in San Francisco.

7
00:00:34,080 --> 00:00:41,640
So I recruited talent at levels from people making 50000 bucks a year to $250000 a year for all sorts

8
00:00:41,640 --> 00:00:49,430
of companies like Samsung Hitachi Western Digital Wells Fargo hedge funds biopharmaceutical company.

9
00:00:49,440 --> 00:00:54,460
Mom and Pop you know businesses that ran construction companies and everywhere in between.

10
00:00:54,480 --> 00:00:59,100
So I really know how people get jobs how the labor market works.

11
00:00:59,100 --> 00:01:04,790
And there's something so special about this course it's about releasing your potential.

12
00:01:04,830 --> 00:01:06,390
And I'm so excited that you're here.

13
00:01:06,390 --> 00:01:11,000
I'm so humbled that you're here and that this course become you know such a vibrant community.

14
00:01:11,010 --> 00:01:16,590
We have more than hundred thousand people in the community now and this course was the beginning of

15
00:01:16,590 --> 00:01:17,160
it all.

16
00:01:17,190 --> 00:01:18,830
And to keep it updated.

17
00:01:19,320 --> 00:01:23,460
And the reason I really resonate with this course I just want to share a little something with you is

18
00:01:23,460 --> 00:01:29,790
that you know after I finish my MBA I got near-perfect grades in my undergraduate and in my MBA program

19
00:01:30,180 --> 00:01:34,540
and I did what you know I thought I was supposed to do.

20
00:01:34,800 --> 00:01:39,020
And then I wasn't getting interviews and I thought that was so unfair.

21
00:01:39,060 --> 00:01:41,000
You know I'm sure you can relate to this.

22
00:01:41,010 --> 00:01:43,950
You put in all this time and energy into developing your skills.

23
00:01:44,010 --> 00:01:48,930
Some of your graduates like if you're you know taking this at one of the CSU partnerships schools or

24
00:01:48,930 --> 00:01:54,330
one of our MBA partners and you know it just sucks that you can't get access.

25
00:01:54,380 --> 00:01:56,000
And that's why we made this course.

26
00:01:56,040 --> 00:01:57,690
It was out of that frustration.

27
00:01:57,690 --> 00:02:02,070
We wanted to create a product to empower you so that you can get that access.

28
00:02:02,070 --> 00:02:07,230
So the other side of this course if you if you take what's here we're going to give you a minute teach

29
00:02:07,230 --> 00:02:12,810
you everything step by step that it takes to build all the things related to your sort of professional

30
00:02:12,810 --> 00:02:13,570
brand.

31
00:02:13,570 --> 00:02:18,110
This isn't a hokey sort of like you know going out and bragging about yourself stuff.

32
00:02:18,180 --> 00:02:23,250
These are concrete things like you know your resume your big six skills which you're going to learn

33
00:02:23,250 --> 00:02:25,670
more about coming up right here very soon.

34
00:02:25,830 --> 00:02:31,650
How that transitions into visual branding on things like your linked in profile how Lincoln is evolving

35
00:02:31,650 --> 00:02:36,420
especially in the world of sort of emerging artificial intelligence in recruitment through things like

36
00:02:36,450 --> 00:02:41,790
artificial intelligence and machine learning how you talk about yourself in interviews while you're

37
00:02:41,790 --> 00:02:44,570
being authentic how you source opportunities.

38
00:02:44,730 --> 00:02:48,670
And then we're going to wrap with how you negotiate your salary.

39
00:02:48,870 --> 00:02:53,700
So all of these things are here in the course of teach you how to do all that you have access to a ton

40
00:02:53,700 --> 00:03:00,090
of resources professionally written resumes you a huge bank of those you have step by step templates

41
00:03:00,090 --> 00:03:05,040
for your resume your LinkedIn profile your cover letter all that type of stuff.

42
00:03:05,070 --> 00:03:11,580
And a lot of supplementary guides all built off of research from the best institutions in the world.

43
00:03:11,580 --> 00:03:16,440
Duke Purdue Harvard Yale Oxford.

44
00:03:16,440 --> 00:03:20,040
You know we're talking about really great research that drives these strategies.

45
00:03:20,150 --> 00:03:21,630
So I'm so glad that you're here.

46
00:03:21,630 --> 00:03:22,490
Welcome.

47
00:03:22,530 --> 00:03:27,020
Easel has a no PowerPoint policy no PowerPoint will be in this course.

48
00:03:27,030 --> 00:03:33,690
You invested tons of time and enemy adding sound effects not only so that you find the Course fun but

49
00:03:33,720 --> 00:03:39,750
also so that your brain is triggered at the right moments as information comes into frame because learning

50
00:03:39,750 --> 00:03:44,850
science shows that if your brain is told hey wake up this is really important that that will actually

51
00:03:44,850 --> 00:03:47,020
help you retain information faster.

52
00:03:47,160 --> 00:03:52,830
That's what we want to do for you is give you a fast efficient way to get to wherever that you're going

53
00:03:53,160 --> 00:03:54,030
faster.

54
00:03:54,030 --> 00:04:00,660
So if you want to make sure that you hear about upgrades this course is upgraded pretty much every year

55
00:04:00,960 --> 00:04:05,380
then you're going to want to make sure that you see in touch with evil somehow you know get on our newsletter.

56
00:04:05,460 --> 00:04:09,720
Get updates from the platform where you're taking this course and you're going to find a lot of extra

57
00:04:09,720 --> 00:04:12,250
resources for you for the community.

58
00:04:12,270 --> 00:04:17,400
Like for example our YouTube channel which has free weekly brain boose and our career around where you

59
00:04:17,400 --> 00:04:19,510
can get a review of your resume.

60
00:04:19,560 --> 00:04:27,150
Once you do a good job putting energy into it making it in the right format if uploaded into a PDA in

61
00:04:27,210 --> 00:04:31,330
the career lounge or you send it to us via email.

62
00:04:31,480 --> 00:04:35,650
Will give you an awesome review she since some tons of time on that stuff.

63
00:04:35,670 --> 00:04:42,820
We are so lucky that she takes the time to do that because you know man it will really help you in your

64
00:04:42,820 --> 00:04:44,370
you know get some legit feedback.

65
00:04:44,370 --> 00:04:49,450
We have people here in this course that have gotten jobs at Tesla gotten jobs at Harvard.

66
00:04:49,470 --> 00:04:55,350
This is legit stuff tested by you know thousands of professionals and stuff that's effective.

67
00:04:55,350 --> 00:04:57,120
So trust in what we're doing here.

68
00:04:57,240 --> 00:05:02,140
Use the course invest in yourself and we're going to be there as your partner.

69
00:05:02,400 --> 00:05:10,490
We made lots of upgrades to this version of the Course 2018 upgraded for Linked-In since Microsoft acquisition

70
00:05:10,750 --> 00:05:16,670
we're sort of evolving the resume in ways that work with applicant tracking systems or TSs and kind

71
00:05:16,670 --> 00:05:22,520
of more towards this era where recruiters are increasingly looking for projects they're looking for

72
00:05:22,520 --> 00:05:27,650
get have accounts they're looking for evidence of what you do for online portfolios for really high

73
00:05:27,650 --> 00:05:29,390
quality LinkedIn profile.

74
00:05:29,390 --> 00:05:32,600
So without further ado let's dive into the course.

75
00:05:32,600 --> 00:05:34,070
Thanks for being here.

76
00:05:34,070 --> 00:05:34,940
Get ready to grow.

