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As many candidates are worried about the keyword optimization of their resumes and that's because many



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organizations especially really large organizations have software programs that basically take resumes



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and they split them up and parse them out.



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Then they see them for keywords and then they rank applicants based on the presence of the keywords



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in the resumes.



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And so this is again something that is especially important if you're applying or targeting really large



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organizations.



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That's because really large organizations receive like millions of applications a year sometimes.



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I mean Google and Procter Gamble for example they receive about a million applications every year.



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And so what we've done to help you fight the robots as we're calling them is we've developed the AARP



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the anti robot protocol.



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Step one is to find matching language.



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Step two is to find buzzwords.



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Step three is to use the right titles.



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Step four is to make sure using relevant software in your resume if you can.



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And Step Five is just to take an audit.



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And so what we're going to do is just go through Sam's resume here and keyword optimize his resume.



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So Sam has a background in accounting and he's targeting one of the big four accounting firms and they



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definitely receive a lot of resumes every year and are using software like this.



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So the first thing that we're going to do is just open up a job description and a job posting for one



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of these positions and look at the language that they use.



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Look for some keywords and maybe we're finding some of them we're just going to make sure that those



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keywords appear in Sam's resume.



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Also the second thing we're going to do is we're going to use buzzwords and probably the best way to



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find buzzwords is to just go to one of these target organizations Web site.



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In this case we're going to go to one of these big four accounting firms.



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We're going to look for buzzwords that they use in the copy on their Web site.



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And then we're going to make sure that that is included in Sam's resume.



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So then the third thing we're going to do is make sure that Sam is using solid titles that are going



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to help him beat the robots.



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For example you see that Sam has an internship listed here.



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So it's going to change the title on that internship to something that's solid standard and more recognizable



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by the robots.



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OK.



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So the fourth thing that we're going to do is we're going to make sure that Sam has listed some software



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that's applicable to his industry and to his application in the easiest way to do this is just go to



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your favorite search engine and put in software for whatever.



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In this case accounting for Sam and you'll see that some of these software programs come up.



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If Sam is familiar with any of these.



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He definitely wants to make sure that the names of those software are software are included in the tech.



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The tech section of his resume.



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And you know one of the hacks that you can honestly do here is like take some tutorials if you know



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that you need a software for some particular position.



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Just take a few tutorials on it and then do this you know included in the technical skills section of



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your resume.



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And then besides that software program just put basic in parentheses and then you can defend that in



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an interview.



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Yeah I've taken tutorials.



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I know that it's important for this particular role.



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So I wanted to learn about it.



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Right.



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So the fifth thing that you want to be able to do as part of the AARP the anti robot protocol is to



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just take an audit.



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All right so what we're going to do here is just take the copy from Sam's resume.



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We're going to go to easels legendary resumes dot com used the cloud of fire tool and then just going



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to see a word cloud of Sam's resume.



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And so what we can see here is that the words that are bigger appear more frequently or more powerfully



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in Sam's resume.



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So this is kind of what the robots are these algorithms are likely to see which will help you engineer



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your resume in a way that makes the most sense and gives you the most power when you're targeting really



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large organizations.



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All right cool.



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Don't forget to click this button which will take you to the download section or you'll find additional



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resources related to this topic.