As many candidates are worried about the keyword optimization of their resumes and that's because many
organizations especially really large organizations have software programs that basically take resumes
and they split them up and parse them out.
Then they see them for keywords and then they rank applicants based on the presence of the keywords
in the resumes.
And so this is again something that is especially important if you're applying or targeting really large
organizations.
That's because really large organizations receive like millions of applications a year sometimes.
I mean Google and Procter Gamble for example they receive about a million applications every year.
And so what we've done to help you fight the robots as we're calling them is we've developed the AARP
the anti robot protocol.
Step one is to find matching language.
Step two is to find buzzwords.
Step three is to use the right titles.
Step four is to make sure using relevant software in your resume if you can.
And Step Five is just to take an audit.
And so what we're going to do is just go through Sam's resume here and keyword optimize his resume.
So Sam has a background in accounting and he's targeting one of the big four accounting firms and they
definitely receive a lot of resumes every year and are using software like this.
So the first thing that we're going to do is just open up a job description and a job posting for one
of these positions and look at the language that they use.
Look for some keywords and maybe we're finding some of them we're just going to make sure that those
keywords appear in Sam's resume.
Also the second thing we're going to do is we're going to use buzzwords and probably the best way to
find buzzwords is to just go to one of these target organizations Web site.
In this case we're going to go to one of these big four accounting firms.
We're going to look for buzzwords that they use in the copy on their Web site.
And then we're going to make sure that that is included in Sam's resume.
So then the third thing we're going to do is make sure that Sam is using solid titles that are going
to help him beat the robots.
For example you see that Sam has an internship listed here.
So it's going to change the title on that internship to something that's solid standard and more recognizable
by the robots.
OK.
So the fourth thing that we're going to do is we're going to make sure that Sam has listed some software
that's applicable to his industry and to his application in the easiest way to do this is just go to
your favorite search engine and put in software for whatever.
In this case accounting for Sam and you'll see that some of these software programs come up.
If Sam is familiar with any of these.
He definitely wants to make sure that the names of those software are software are included in the tech.
The tech section of his resume.
And you know one of the hacks that you can honestly do here is like take some tutorials if you know
that you need a software for some particular position.
Just take a few tutorials on it and then do this you know included in the technical skills section of
your resume.
And then besides that software program just put basic in parentheses and then you can defend that in
an interview.
Yeah I've taken tutorials.
I know that it's important for this particular role.
So I wanted to learn about it.
Right.
So the fifth thing that you want to be able to do as part of the AARP the anti robot protocol is to
just take an audit.
All right so what we're going to do here is just take the copy from Sam's resume.
We're going to go to easels legendary resumes dot com used the cloud of fire tool and then just going
to see a word cloud of Sam's resume.
And so what we can see here is that the words that are bigger appear more frequently or more powerfully
in Sam's resume.
So this is kind of what the robots are these algorithms are likely to see which will help you engineer
your resume in a way that makes the most sense and gives you the most power when you're targeting really
large organizations.
All right cool.
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