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People don't just get function from words they also get ideas and emotions.



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For example when somebody thinks of the word sustainability a lot of people might think of wind turbines



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on like a blue background of the sky or when they think of the word urban They might think of fast paced



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life lots of lights and cars.



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So the same way that that happens on your resume and on your linked in profile and your cover letter



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and in other professional communications you want to be associated with success and trust and action.



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So let's take Peter for example Peter's putting a bullet point in his resume.



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He just finished a master's degree in marketing and he worked in the promotional department at a film



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company as an internship.



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So if Peter was just talking to a friend about something he did he might say yeah you know I interviewed



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these Brazilians to figure out how they like to be sold new films.



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But on his resume he'd probably say something like this to be better.



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Successfully arranged 12 one to one interviews with members of the target demographic which led to the



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discovery of key insights that were ultimately integrated into the promotional strategy for the release



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of a new film to help you with this.



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We have the power language tools that you can review which has action words by category.



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Samples of success language and also examples of good phrasing.



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It also might be a good idea just to check out our module on supercharging the body content of your



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resume because a lot of those concepts about building trust are also applicable.



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Cool so if you're liking what you're learning here you feel like you're getting benefit.



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Don't forget to click this button in the positive review for the easel team and for this course here



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Anyuta me.