People don't just get function from words they also get ideas and emotions.
For example when somebody thinks of the word sustainability a lot of people might think of wind turbines
on like a blue background of the sky or when they think of the word urban They might think of fast paced
life lots of lights and cars.
So the same way that that happens on your resume and on your linked in profile and your cover letter
and in other professional communications you want to be associated with success and trust and action.
So let's take Peter for example Peter's putting a bullet point in his resume.
He just finished a master's degree in marketing and he worked in the promotional department at a film
company as an internship.
So if Peter was just talking to a friend about something he did he might say yeah you know I interviewed
these Brazilians to figure out how they like to be sold new films.
But on his resume he'd probably say something like this to be better.
Successfully arranged 12 one to one interviews with members of the target demographic which led to the
discovery of key insights that were ultimately integrated into the promotional strategy for the release
of a new film to help you with this.
We have the power language tools that you can review which has action words by category.
Samples of success language and also examples of good phrasing.
It also might be a good idea just to check out our module on supercharging the body content of your
resume because a lot of those concepts about building trust are also applicable.
Cool so if you're liking what you're learning here you feel like you're getting benefit.
Don't forget to click this button in the positive review for the easel team and for this course here
Anyuta me.