1
00:00:05,940 --> 00:00:09,820
All right now we're going to get down to the awesome business of supercharging the body content of your

2
00:00:09,820 --> 00:00:11,670
resume by body content.

3
00:00:11,670 --> 00:00:17,410
What I mean here is organizational description's position descriptions bullet points.

4
00:00:17,470 --> 00:00:21,670
And for some people the volunteerism or project section of their resumes.

5
00:00:21,820 --> 00:00:26,170
So the three strategies that we're going to talk about here are weaving brands into your resume that

6
00:00:26,170 --> 00:00:32,980
people know quantifying whenever you can because people trust numbers and working details in because

7
00:00:32,980 --> 00:00:38,730
details help the invisible become visible which helps you build trust.

8
00:00:38,740 --> 00:00:40,780
So let's just get started here.

9
00:00:40,990 --> 00:00:43,070
But we're going to do is look at the story of Miranda.

10
00:00:43,120 --> 00:00:48,920
Miranda is a product manager for a local organic food company and she's building her resume.

11
00:00:49,090 --> 00:00:54,190
So what she's going to do to start off is build an organizational description for the first organization

12
00:00:54,190 --> 00:00:55,170
in her resume.

13
00:00:55,450 --> 00:01:00,700
So the the best place to start is you always want to mention the number of employees and the revenue

14
00:01:00,700 --> 00:01:06,160
or funding of the organization whenever possible and then start to think about the journalistic questions

15
00:01:06,430 --> 00:01:08,150
the journalistic questions are.

16
00:01:08,200 --> 00:01:15,480
Who what where why when and how these will guide your thinking as you think about this organization.

17
00:01:15,580 --> 00:01:19,310
So think who are their customers partners suppliers.

18
00:01:19,420 --> 00:01:20,820
Where did they operate.

19
00:01:20,860 --> 00:01:27,250
And now Miranda can start incorporating those thoughts into the organization description in her resume.

20
00:01:27,400 --> 00:01:29,910
And this will help make the invisible visible.

21
00:01:29,920 --> 00:01:32,920
Now she's going to move on to the job description.

22
00:01:32,920 --> 00:01:35,340
In her the position description in her resume.

23
00:01:35,470 --> 00:01:37,110
And this is just pretty abstract.

24
00:01:37,120 --> 00:01:40,210
Just cover briefly the responsibilities of the role.

25
00:01:40,300 --> 00:01:45,310
Now when you get into the body bullets part of your resume it's important to understand that we want

26
00:01:45,310 --> 00:01:51,340
to show all six of the big six skills throughout your resume but we want to give priority to the top

27
00:01:51,340 --> 00:01:53,390
priority skills whenever possible.

28
00:01:53,410 --> 00:01:57,040
So you kind of want to create a balance is a little bit of hard science here.

29
00:01:57,040 --> 00:02:00,540
You want to make sure that you show each one of the big six bills if at all possible.

30
00:02:00,550 --> 00:02:04,110
If you can't that's OK but you definitely want to prioritize.

31
00:02:04,190 --> 00:02:09,640
You know number one through four whenever possible if you need to review the Big Six skills that's another

32
00:02:09,640 --> 00:02:10,250
module.

33
00:02:10,360 --> 00:02:11,550
Check it out here.

34
00:02:11,560 --> 00:02:17,150
So what you're going to do to create a great bullet point is you're going to start by just you don't

35
00:02:17,190 --> 00:02:21,940
have to phrase it just get it started and then you're going to supercharge it with France quantities.

36
00:02:22,000 --> 00:02:22,930
Indeed.

37
00:02:23,170 --> 00:02:26,860
So Miranda is a product manager and she wants to show salesmanship.

38
00:02:26,890 --> 00:02:32,130
So she's going to think well I was the sales manager for two product lines and then she's going to supercharge

39
00:02:32,130 --> 00:02:35,480
it with brands who did I sell these product lines too.

40
00:02:35,620 --> 00:02:39,790
Well maybe she sold them to care for Wal-Mart and Safeway.

41
00:02:39,790 --> 00:02:42,010
She starts to put that into the bullet point.

42
00:02:42,100 --> 00:02:46,970
Then she's going to quantify how many of these units that I sell 200000 a year.

43
00:02:47,050 --> 00:02:49,810
How much revenue did that mean to this organization.

44
00:02:49,960 --> 00:02:53,470
$400000 a year starts to build trust.

45
00:02:53,560 --> 00:02:58,880
Now details and details are about the journalists that questions who what where why when how.

46
00:02:59,080 --> 00:03:00,570
So who's going to think where.

47
00:03:00,670 --> 00:03:04,520
Well I was responsible for all of the west coast of North America.

48
00:03:04,600 --> 00:03:10,390
How did I do this by cultivating excellent relationships with the purchasers of these products at these

49
00:03:10,390 --> 00:03:11,700
organizations.

50
00:03:11,730 --> 00:03:17,770
Now you see how you can create great bullet points and you just move through your resume doing the organizations

51
00:03:17,770 --> 00:03:23,050
the position description and the bullet points as appropriate for you to create a powerful resume.

52
00:03:28,540 --> 00:03:28,990
All right cool.

53
00:03:28,990 --> 00:03:33,850
Don't forget to click this button which will take you to the download section or you'll find additional

54
00:03:33,850 --> 00:03:36,250
resources related to this topic.

