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Because we're in a world where it's hard to build trust with people.



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And also one where we're earning more certificates and things to evidence that we are learning on an



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ongoing basis here at easel.



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We are now encouraging you to use more hyperlinks in your resume.



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So what I'm gonna do is go through this resume which you can find in the sample bank here and show you



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how you can use hyperlinks to in your resume so that having gone through the side by sides and writing



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your resume you can just upgrade it.



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Now with bringing it to life a little bit more so I'm going to show you some places where we've hyperlinked



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here.



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So this is an actual client that I worked with one on one.



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I write a lot of people's resumes one on one.



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And so this person you know basically I'm going to show you why I think they're a good example of hyperlinking.



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So some of the obvious choices are up here with the e-mail address.



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And I just want to show you one quick thing about the e-mail address which is that you want to make



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sure that you're using the mail to section here of the hyperlink.



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This is going to make sure that the hyperlink opens as an e-mail not trying to open up a Web site and



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then also I think the Linked-In profile is a great one to add in there.



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Sometimes I try to put what I'm working with people I try to put in their full u r l here so that if



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people are reading it on a piece of paper say a recruiter has printed it out they'll be able to see



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it.



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And sometimes I just write Linked-In and then I link to it here.



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But I prefer to put out the full u r l if that works next.



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I think almost all employers should have their hyperlink to their website.



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I think that you know almost all employers have a website now and one thing that I've noticed happen



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sometimes for example is that you'll have a company that you use to work for that was bought by another



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company.



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So for example.



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So for example sometimes I see this type of thing when I'm writing people's resumes to use former KPP



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energy.



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I mean I'll probably do it actually all caps if I was writing this for a client.



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But you know this this is a good way for you to to just show that this was your call that you were working



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for.



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KPP energy but now it's called evil energy and this enables you to kind of show where it where they



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are and then you can be a supplier to a client like for example let's say that this was you know with



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clients like easel then if it's a big client you can go and hyperlink there.



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OK now moving on.



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I think this is a great example here where in this case this client of mine he was the project manager



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for a really big fundraiser and the fundraiser actually had a YouTube video where the local news outlet



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had covered the fundraiser.



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So because that's a YouTube video not this link here because I've taken it out to protect his privacy.



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But you know because that youtube link is probably going to be around for many years to come.



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So it's fine for you to go ahead and link to that YouTube video so that if somebody is curious and says



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oh you know what is this dancing with easel fundraiser then they can see it.



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So now moving on I think that it's important to go ahead and show that you should probably be linking



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to your university as well in your education section and maybe even to the program that you are in.



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For example if learning design and technology has its own program Web site or web page you might want



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to link there too because that will enable the person reading your resume to see what you are what your



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curriculum was for that you know for that learning experience and you shouldn't be afraid of that stuff.



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In general the more that people are able to get to know you the more they're going to trust you and



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the more opportunities that you have.



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So you know don't be afraid of letting people get to know get to see the details of your school your



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programs and things like that.



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So now down here I wanted to show you some of the more interesting ways to use this particularly.



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I want to focus on the Google Analytics certification so I'm going to go ahead and walk I'm not going



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to click on it because this actually takes you two easels Facebook advertising certificate template



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to show you what this looks like.



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But you know more and more certificates whether you put them in your education section here as a continuing



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professional development and you'll see that in the template or if you decide to put it down here and



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the other relevant information over the next probably five 10 years certificates are going to be a bigger



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and bigger deal.



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So I think that it's good for you to start working on certificates and finding ways for those certificates



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to be hosted on the web especially on the issuer's Web site so that people can verify or at least start



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to verify that you have these skills.



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So these certificate links and links to the institutions that do the certifying are more and more important



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it's going to enable you to build trust.



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Sure that you have those skills and if you're a freelancer or a contractor or consultant It's probably



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going to also help you secure more deals.