Because we're in a world where it's hard to build trust with people.
And also one where we're earning more certificates and things to evidence that we are learning on an
ongoing basis here at easel.
We are now encouraging you to use more hyperlinks in your resume.
So what I'm gonna do is go through this resume which you can find in the sample bank here and show you
how you can use hyperlinks to in your resume so that having gone through the side by sides and writing
your resume you can just upgrade it.
Now with bringing it to life a little bit more so I'm going to show you some places where we've hyperlinked
here.
So this is an actual client that I worked with one on one.
I write a lot of people's resumes one on one.
And so this person you know basically I'm going to show you why I think they're a good example of hyperlinking.
So some of the obvious choices are up here with the e-mail address.
And I just want to show you one quick thing about the e-mail address which is that you want to make
sure that you're using the mail to section here of the hyperlink.
This is going to make sure that the hyperlink opens as an e-mail not trying to open up a Web site and
then also I think the Linked-In profile is a great one to add in there.
Sometimes I try to put what I'm working with people I try to put in their full u r l here so that if
people are reading it on a piece of paper say a recruiter has printed it out they'll be able to see
it.
And sometimes I just write Linked-In and then I link to it here.
But I prefer to put out the full u r l if that works next.
I think almost all employers should have their hyperlink to their website.
I think that you know almost all employers have a website now and one thing that I've noticed happen
sometimes for example is that you'll have a company that you use to work for that was bought by another
company.
So for example.
So for example sometimes I see this type of thing when I'm writing people's resumes to use former KPP
energy.
I mean I'll probably do it actually all caps if I was writing this for a client.
But you know this this is a good way for you to to just show that this was your call that you were working
for.
KPP energy but now it's called evil energy and this enables you to kind of show where it where they
are and then you can be a supplier to a client like for example let's say that this was you know with
clients like easel then if it's a big client you can go and hyperlink there.
OK now moving on.
I think this is a great example here where in this case this client of mine he was the project manager
for a really big fundraiser and the fundraiser actually had a YouTube video where the local news outlet
had covered the fundraiser.
So because that's a YouTube video not this link here because I've taken it out to protect his privacy.
But you know because that youtube link is probably going to be around for many years to come.
So it's fine for you to go ahead and link to that YouTube video so that if somebody is curious and says
oh you know what is this dancing with easel fundraiser then they can see it.
So now moving on I think that it's important to go ahead and show that you should probably be linking
to your university as well in your education section and maybe even to the program that you are in.
For example if learning design and technology has its own program Web site or web page you might want
to link there too because that will enable the person reading your resume to see what you are what your
curriculum was for that you know for that learning experience and you shouldn't be afraid of that stuff.
In general the more that people are able to get to know you the more they're going to trust you and
the more opportunities that you have.
So you know don't be afraid of letting people get to know get to see the details of your school your
programs and things like that.
So now down here I wanted to show you some of the more interesting ways to use this particularly.
I want to focus on the Google Analytics certification so I'm going to go ahead and walk I'm not going
to click on it because this actually takes you two easels Facebook advertising certificate template
to show you what this looks like.
But you know more and more certificates whether you put them in your education section here as a continuing
professional development and you'll see that in the template or if you decide to put it down here and
the other relevant information over the next probably five 10 years certificates are going to be a bigger
and bigger deal.
So I think that it's good for you to start working on certificates and finding ways for those certificates
to be hosted on the web especially on the issuer's Web site so that people can verify or at least start
to verify that you have these skills.
So these certificate links and links to the institutions that do the certifying are more and more important
it's going to enable you to build trust.
Sure that you have those skills and if you're a freelancer or a contractor or consultant It's probably
going to also help you secure more deals.