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Recently Linked-In acquired a company called connect befire connect the fire basically pulls in data



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from all these different social platforms and then enables recruiters to push a button and basically



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match up new candidate profiles potential candidates with a profile that they've put in to connect the



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fire.



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So now what is linked in doing with CONNECT fire.



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Well it's the beginning of the sort of AI machine learning evolution of Linked-In and it's having a



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major impact on recruiting and on job search.



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Linked-In is very important for most people and we've even done interviews with people in the entrepreneurship



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world.



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We were in Canada interviewing the gatekeeper for Canada's largest startup accelerator and he said the



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first thing that he checked when he sees an application is that applicants LinkedIn profile and as you



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go on here you're going to see that you can turn your big six skills into relevant information visually



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and textually on Linked In.



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Now this is kind of what some people call a personal brand.



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Right.



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And the big six skills you need to think of it necessarily as a personal brand but it is a concise way



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of communicating your skill sets and in some cases where you would like to go with your career on LinkedIn.



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So what we're going to do here is drop in with some modules on what this stuff means with visual branding



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and things like that.



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And then later we're going to get into how to actually build a LinkedIn profile.



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This is one that I built for a client of mine and this candidate got a promotion.



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I'm not kidding.



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Two months after I built this profile their own company approached them and said you're looking like



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you're really solid We want to promote you.



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And he sent me an email and said Davis.



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They told me that the LinkedIn profile was a major reason that they reached out to me.



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I'm not kidding.



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I'm totally serious.



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So linking him you're really powerful.



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Now before you go on into the section I want to make a suggestion to you my suggestion to you is to



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go right now to this link and connect with me on LinkedIn.



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Now why why would I ask you to do that.



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The reason I'm asking you to do that is I want you to build the habit of connecting with people all



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the time.



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I am connected to some insanely powerful people on LinkedIn.



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And the reason is because oftentimes I'll tell you an example I'm interested in virtual reality because



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I think it could be really disruptive for the kind of work that usal does.



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So I saw that there was a panel at the Consumer Electronics Show in Las Vegas on virtual reality and



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have like six panelists on it.



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So what did I do.



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I opened up Linked-In and I just went and found all six candidates linked in profiles and I sent them



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a connection request.



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And I said hey I saw that you were a participant in this panel.



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I want to connect with you on LinkedIn.



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And like three or four of them except that my next request one of them is now my friend his name is



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John G and he just raised like 2.5 million dollars to keep building a revolutionary vr camera.



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That's how relationships happen.



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And that's why I want you to go connect with me and just build this habit just to connect with people.



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LinkedIn is about professional networking so you should be have this habit.



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Somebody I want to meet connect somebody I see connect connect what I mean little connections.



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Whenever you see people.



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All right.



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So connect with me and then let's dive right into the models.