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All right cool.



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So in this side by side we're going to actually look at how you can integrate collateral into your linked



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in profile.



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If you don't have some on your own for example photos that you've taken on your own already.



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So we're here at Shandra Jackson's linked in profile and this is a profile that easel used as a part



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of a Linked-In data collection exercise.



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So what I'm going to do is I'm going to add a piece of collateral here to her position as an accounts



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payable clerk even though she might not have any of her own collateral that she's already created.



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So what I'm going to do is I prefer video but of course you remember that any kind of visual collateral



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work so if you want to choose photos that's that's fine too.



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So anyway I'm going to go here to YouTube and what I'm going to do is I'm going to search something



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that would be maybe a cool piece of positioning that would position Chandra in the right way even though



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it's not hers.



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So I'm not look up TED Talks related to accounting.



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All right cool so here I am.



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After searching TED talk accounting and what you can see here is that one of the first things that comes



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up here is this independently organized head event but it's about why people need creative accounts



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so let's just say that this is a good one and you feel like this is a TED talk that represents your



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professional life.



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Well you're just going to go up here into the browser and just copy the link and then you're going to



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go over here to your LinkedIn profile and you're going to add it as one of the pieces of collateral



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that is used to send your messages your message powerfully.



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So the best thing to do here is to make sure that the title after it's uploaded is sending the right



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kind of message.



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So you might say



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something you might say something like great TED talk on the need for creative accounts.



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And I actually don't like it when you see this little dot dot dot here.



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We want to go ahead and get all of the things that we need included in the in the summer so that people



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can see it easily.



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All right so you see that now I've changed to great TED talk on accounting and it all fits here underneath



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this piece of collateral.



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So you're just going to save it there and you'll see that there it is on the on the profile.



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Now one thing that you should know is that YouTube is that linked and does not support all video services.



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It does support YouTube so that's why YouTube is a great search engine for that.