All right cool.
So in this side by side we're going to actually look at how you can integrate collateral into your linked
in profile.
If you don't have some on your own for example photos that you've taken on your own already.
So we're here at Shandra Jackson's linked in profile and this is a profile that easel used as a part
of a Linked-In data collection exercise.
So what I'm going to do is I'm going to add a piece of collateral here to her position as an accounts
payable clerk even though she might not have any of her own collateral that she's already created.
So what I'm going to do is I prefer video but of course you remember that any kind of visual collateral
work so if you want to choose photos that's that's fine too.
So anyway I'm going to go here to YouTube and what I'm going to do is I'm going to search something
that would be maybe a cool piece of positioning that would position Chandra in the right way even though
it's not hers.
So I'm not look up TED Talks related to accounting.
All right cool so here I am.
After searching TED talk accounting and what you can see here is that one of the first things that comes
up here is this independently organized head event but it's about why people need creative accounts
so let's just say that this is a good one and you feel like this is a TED talk that represents your
professional life.
Well you're just going to go up here into the browser and just copy the link and then you're going to
go over here to your LinkedIn profile and you're going to add it as one of the pieces of collateral
that is used to send your messages your message powerfully.
So the best thing to do here is to make sure that the title after it's uploaded is sending the right
kind of message.
So you might say
something you might say something like great TED talk on the need for creative accounts.
And I actually don't like it when you see this little dot dot dot here.
We want to go ahead and get all of the things that we need included in the in the summer so that people
can see it easily.
All right so you see that now I've changed to great TED talk on accounting and it all fits here underneath
this piece of collateral.
So you're just going to save it there and you'll see that there it is on the on the profile.
Now one thing that you should know is that YouTube is that linked and does not support all video services.
It does support YouTube so that's why YouTube is a great search engine for that.