Is in today's digitally connected world more and more business is happening online.
That's why it's so important that a profile photo is out there making sure that you get thumbs up on
business opportunities rather than a thumbs down.
That's why the team at easel has created an easy two step process so that you can hack this system and
get rid of that old photo.
The first step in the system is just to think a little bit about your audience.
And the easiest way to do that is to go and look at the profiles of some of the business leaders that
you admire in your target audience are they wearing a coat and tie or something really casual.
All that stuff is worth noting.
The second step is just to ask yourself three simple questions first what should I be wearing to make
sure that I fit in with this culture.
Second what should my facial expression be like.
Third what environment would project the right message.
All right let's take my photo for example First I'm going to go and look at my audience.
I'm trying to deal with young professionals and other recruiters on the West Coast in California.
It's a pretty casual culture so I'm not going to wear a coat and tie.
Instead I'm going to wear a button up shirt with the collar undone.
Remember that people prefer to see solid colors and professional photos not padded.
Second I'm going to think about my facial expression.
I want to make sure that I appear extremely friendly because people tend to want to connect with people
who have a big smile on their face.
Third I'm going to think about the environment that I want to project.
I'm in the professional services and education industry.
So to me I want to I want to project something kind of stylish.
So I'm going to choose this really beautiful wall this right by my office as my backdrop.
If I was a wine maker I might want to be pictured in front of some wine casks.
So if you're going to actually take this photo yourself make sure you check out easels video on doing
this.
Step by step on your own.
And also check the download section for research from a great team at Duke University that informed
a lot of the information presented in this module.
All right cool.
Don't forget to click this button which will take you to the download section or you'll find additional
resources related to this topic.