1

00:00:00,650 --> 00:00:07,140

Is in today's digitally connected world more and more business is happening online.



2

00:00:07,240 --> 00:00:13,360

That's why it's so important that a profile photo is out there making sure that you get thumbs up on



3

00:00:13,360 --> 00:00:16,180

business opportunities rather than a thumbs down.



4

00:00:16,510 --> 00:00:21,970

That's why the team at easel has created an easy two step process so that you can hack this system and



5

00:00:21,970 --> 00:00:23,510

get rid of that old photo.



6

00:00:24,330 --> 00:00:28,080

The first step in the system is just to think a little bit about your audience.



7

00:00:28,120 --> 00:00:33,540

And the easiest way to do that is to go and look at the profiles of some of the business leaders that



8

00:00:33,540 --> 00:00:39,590

you admire in your target audience are they wearing a coat and tie or something really casual.



9

00:00:39,960 --> 00:00:41,940

All that stuff is worth noting.



10

00:00:42,000 --> 00:00:47,700

The second step is just to ask yourself three simple questions first what should I be wearing to make



11

00:00:47,700 --> 00:00:49,920

sure that I fit in with this culture.



12

00:00:49,920 --> 00:00:53,340

Second what should my facial expression be like.



13

00:00:53,350 --> 00:00:57,060

Third what environment would project the right message.



14

00:00:57,450 --> 00:01:02,080

All right let's take my photo for example First I'm going to go and look at my audience.



15

00:01:02,100 --> 00:01:07,010

I'm trying to deal with young professionals and other recruiters on the West Coast in California.



16

00:01:07,060 --> 00:01:10,830

It's a pretty casual culture so I'm not going to wear a coat and tie.



17

00:01:10,980 --> 00:01:14,740

Instead I'm going to wear a button up shirt with the collar undone.



18

00:01:14,970 --> 00:01:20,700

Remember that people prefer to see solid colors and professional photos not padded.



19

00:01:20,700 --> 00:01:23,190

Second I'm going to think about my facial expression.



20

00:01:23,370 --> 00:01:28,860

I want to make sure that I appear extremely friendly because people tend to want to connect with people



21

00:01:29,040 --> 00:01:31,100

who have a big smile on their face.



22

00:01:32,650 --> 00:01:35,550

Third I'm going to think about the environment that I want to project.



23

00:01:35,680 --> 00:01:38,550

I'm in the professional services and education industry.



24

00:01:38,560 --> 00:01:42,150

So to me I want to I want to project something kind of stylish.



25

00:01:42,220 --> 00:01:46,290

So I'm going to choose this really beautiful wall this right by my office as my backdrop.



26

00:01:47,160 --> 00:01:52,550

If I was a wine maker I might want to be pictured in front of some wine casks.



27

00:01:52,570 --> 00:01:57,460

So if you're going to actually take this photo yourself make sure you check out easels video on doing



28

00:01:57,460 --> 00:01:57,760

this.



29

00:01:57,760 --> 00:01:59,550

Step by step on your own.



30

00:01:59,740 --> 00:02:06,160

And also check the download section for research from a great team at Duke University that informed



31

00:02:06,190 --> 00:02:11,900

a lot of the information presented in this module.



32

00:02:11,920 --> 00:02:12,400

All right cool.



33

00:02:12,400 --> 00:02:17,230

Don't forget to click this button which will take you to the download section or you'll find additional



34

00:02:17,230 --> 00:02:19,440

resources related to this topic.