1 00:00:00,680 --> 00:00:09,210 These if your LinkedIn profile is like your shop then your headline is kind of like your shop window 2 00:00:09,210 --> 00:00:10,360 to the world. 3 00:00:13,390 --> 00:00:18,910 It's going to be the thing that appears very frequently on the network like you see here and it will 4 00:00:18,910 --> 00:00:22,360 determine whether a lot of people check out your profile or not. 5 00:00:22,390 --> 00:00:28,370 So it's important that you have a professional headline and also that it's appropriate for your audience. 6 00:00:29,310 --> 00:00:35,910 Recruiters will often look at a candidate online in a search result and typically they're looking for 7 00:00:35,910 --> 00:00:42,270 a candidate that has a professional headline and also somebody who doesn't use too many special symbols 8 00:00:42,600 --> 00:00:48,120 or all caps and things like that because those would probably also be red flags that would prevent them 9 00:00:48,120 --> 00:00:50,310 from checking out a candidate's profile. 10 00:00:50,310 --> 00:00:56,940 So the team at easel has come up with a four step system for you to create a headline that does the 11 00:00:56,940 --> 00:01:01,760 job and that you can be confident with as you start to look for jobs. 12 00:01:01,770 --> 00:01:07,470 So the first thing to think about in this system is just what is the culture of the audience that you're 13 00:01:07,470 --> 00:01:08,190 targeting. 14 00:01:08,190 --> 00:01:11,590 Are they more formal or are they expecting you to be more creative. 15 00:01:11,640 --> 00:01:15,950 How can you achieve your goal with your headline if you need some help with this. 16 00:01:15,960 --> 00:01:22,410 Check out the s s guide to industrial and organizational cultures that can be found in the cover letter 17 00:01:22,410 --> 00:01:24,130 section of this course. 18 00:01:24,450 --> 00:01:30,420 The second step is just to think about what reflects you must have if you're really outgoing or really 19 00:01:30,420 --> 00:01:36,510 creative then it's OK for your headlines that if you are more conservative and reserved it's also ok 20 00:01:36,510 --> 00:01:38,500 to be more conservative or reserved. 21 00:01:38,700 --> 00:01:43,170 Ultimately you will go beyond the computer screen with a few of these people that you're networking 22 00:01:43,170 --> 00:01:48,100 with and you want expectations set by your profile to meet who you really are. 23 00:01:50,600 --> 00:01:54,890 The third thing that you want to consider are the keywords that are going to achieve your goals. 24 00:01:54,890 --> 00:02:00,890 Words like seeking opportunities are often searched by recruiters who are looking for candidates. 25 00:02:01,070 --> 00:02:07,250 So whether it is that you want to come up in those kinds of searches or if you have a specialty in an 26 00:02:07,250 --> 00:02:14,690 industry or a particular niche then when people search for that niche with that keyword then your profile 27 00:02:14,690 --> 00:02:15,620 will come up. 28 00:02:15,670 --> 00:02:20,500 Linked-In weights headlines relatively heavily in their algorithms. 29 00:02:20,510 --> 00:02:24,980 The fourth thing that you need to consider is whether or not to keep your contact information in your 30 00:02:24,980 --> 00:02:25,970 headline. 31 00:02:25,970 --> 00:02:31,790 Having something like your phone number in your headline will reduce the friction between you and a 32 00:02:31,790 --> 00:02:37,330 recruiter who wants to talk to you about a potential opportunity which is great because that means you'll 33 00:02:37,340 --> 00:02:42,740 hear about more opportunities on the other side of that your telephone number will also be online which 34 00:02:42,740 --> 00:02:43,910 can also be a drawback. 35 00:02:43,910 --> 00:02:48,120 You might get some people who make annoying sales calls. 36 00:02:48,420 --> 00:02:51,880 So if you're liking what you're learning here you feel like you're getting benefit. 37 00:02:51,890 --> 00:02:57,140 Don't forget to click this button and leave a positive review for the easel team and for this course 38 00:02:57,140 --> 00:02:57,860 here Anyuta me.