These if your LinkedIn profile is like your shop then your headline is kind of like your shop window
to the world.
It's going to be the thing that appears very frequently on the network like you see here and it will
determine whether a lot of people check out your profile or not.
So it's important that you have a professional headline and also that it's appropriate for your audience.
Recruiters will often look at a candidate online in a search result and typically they're looking for
a candidate that has a professional headline and also somebody who doesn't use too many special symbols
or all caps and things like that because those would probably also be red flags that would prevent them
from checking out a candidate's profile.
So the team at easel has come up with a four step system for you to create a headline that does the
job and that you can be confident with as you start to look for jobs.
So the first thing to think about in this system is just what is the culture of the audience that you're
targeting.
Are they more formal or are they expecting you to be more creative.
How can you achieve your goal with your headline if you need some help with this.
Check out the s s guide to industrial and organizational cultures that can be found in the cover letter
section of this course.
The second step is just to think about what reflects you must have if you're really outgoing or really
creative then it's OK for your headlines that if you are more conservative and reserved it's also ok
to be more conservative or reserved.
Ultimately you will go beyond the computer screen with a few of these people that you're networking
with and you want expectations set by your profile to meet who you really are.
The third thing that you want to consider are the keywords that are going to achieve your goals.
Words like seeking opportunities are often searched by recruiters who are looking for candidates.
So whether it is that you want to come up in those kinds of searches or if you have a specialty in an
industry or a particular niche then when people search for that niche with that keyword then your profile
will come up.
Linked-In weights headlines relatively heavily in their algorithms.
The fourth thing that you need to consider is whether or not to keep your contact information in your
headline.
Having something like your phone number in your headline will reduce the friction between you and a
recruiter who wants to talk to you about a potential opportunity which is great because that means you'll
hear about more opportunities on the other side of that your telephone number will also be online which
can also be a drawback.
You might get some people who make annoying sales calls.
So if you're liking what you're learning here you feel like you're getting benefit.
Don't forget to click this button and leave a positive review for the easel team and for this course
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