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A great musician doesn't necessarily need to sell themselves in order to be compelling.



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It's about how they present themselves and what they've done that makes them compelling.



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Similarly you can do this with your linked in profile and there are basically three places where you



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need to write stuff.



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The summary if you want to position descriptions and then



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advice for being contacted.



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So as you start to develop your summary which is a really important section of your linked in profile



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for keyword optimization and also just for telling your story there are basically three ways that you



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can supercharge this summary.



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It's with Jim's brands and quantities.



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So a gym would be something like a personal story that's appropriate for a professional network.



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But it tells a little bit about why it is you do what you do.



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So for example Mrs. Smith visited Africa and realized that there was a health crisis.



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So she now works in the medical devices field.



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So that kind of stuff is really powerful for connecting with your audience.



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Second brands that are recognizable will always build trust.



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So these could be government organizations you've worked with schools that have you know recognizable



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names other organizations.



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So we've those in there if they're appropriate to weave in and finally big quantities will also help



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your summary.



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So it could be things like the number of clients served the number of employees in an organization etc.



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and the general layout for a summary you can start off with achievements if you want to include selected



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achievements and then you move to a little bit about your story and then you can close with either your



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big skills or advice for contacting you and you'll see examples of 10 different summaries in the linked



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in summaries guide in the download section.



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Now when you move on to describing individual positions on your Linked-In you can choose to put those



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position descriptions written in your linked in profile or not.



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If you are going to do that then just copy and paste this section of your resume into your linked in



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profile



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and remember that Alternatively you can always upload your traditionally formatted resume as an asset



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on your LinkedIn profile and that's generally a pretty smart thing to do.



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The final spot where you need to write things is advice for contacting.



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And in this section just include your contact information as much as you're comfortable with.



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You can reduce the friction between you and recruiters who might want to contact you about some opportunity.



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Most candidates are going to get a lot of value from downloading two of the easel guides that our team



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has created to help you out here as you create a job winning LinkedIn profile one of those is the guide



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to Linked-In summaries there.



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You'll have 10 sample summaries from candidates of different professional backgrounds that you can use



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as a reference as well as sample tracks for this contact info section.



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And then in the opening module of this section you'll find these step by step guide to creating a job



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winning LinkedIn profile and a lot of candidates are going to get value from downloading that PDAF.



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Opening it on your computer screen and just leaving it open beside your browser window as you go through



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building out your linked in profile.



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All right so if you're active on social media remember that you can always connect with the users on



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Facebook YouTube Twitter and weigh in at these links.