A great musician doesn't necessarily need to sell themselves in order to be compelling.
It's about how they present themselves and what they've done that makes them compelling.
Similarly you can do this with your linked in profile and there are basically three places where you
need to write stuff.
The summary if you want to position descriptions and then
advice for being contacted.
So as you start to develop your summary which is a really important section of your linked in profile
for keyword optimization and also just for telling your story there are basically three ways that you
can supercharge this summary.
It's with Jim's brands and quantities.
So a gym would be something like a personal story that's appropriate for a professional network.
But it tells a little bit about why it is you do what you do.
So for example Mrs. Smith visited Africa and realized that there was a health crisis.
So she now works in the medical devices field.
So that kind of stuff is really powerful for connecting with your audience.
Second brands that are recognizable will always build trust.
So these could be government organizations you've worked with schools that have you know recognizable
names other organizations.
So we've those in there if they're appropriate to weave in and finally big quantities will also help
your summary.
So it could be things like the number of clients served the number of employees in an organization etc.
and the general layout for a summary you can start off with achievements if you want to include selected
achievements and then you move to a little bit about your story and then you can close with either your
big skills or advice for contacting you and you'll see examples of 10 different summaries in the linked
in summaries guide in the download section.
Now when you move on to describing individual positions on your Linked-In you can choose to put those
position descriptions written in your linked in profile or not.
If you are going to do that then just copy and paste this section of your resume into your linked in
profile
and remember that Alternatively you can always upload your traditionally formatted resume as an asset
on your LinkedIn profile and that's generally a pretty smart thing to do.
The final spot where you need to write things is advice for contacting.
And in this section just include your contact information as much as you're comfortable with.
You can reduce the friction between you and recruiters who might want to contact you about some opportunity.
Most candidates are going to get a lot of value from downloading two of the easel guides that our team
has created to help you out here as you create a job winning LinkedIn profile one of those is the guide
to Linked-In summaries there.
You'll have 10 sample summaries from candidates of different professional backgrounds that you can use
as a reference as well as sample tracks for this contact info section.
And then in the opening module of this section you'll find these step by step guide to creating a job
winning LinkedIn profile and a lot of candidates are going to get value from downloading that PDAF.
Opening it on your computer screen and just leaving it open beside your browser window as you go through
building out your linked in profile.
All right so if you're active on social media remember that you can always connect with the users on
Facebook YouTube Twitter and weigh in at these links.