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It great.



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So I'm here at the profile of Kelly Moran.



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So this is a pseudonym for somebody that I've actually worked with and as we get going here and we start



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to upload things like the photo.



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All right so here's her photo.



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I just want to tell you what the purpose of the LinkedIn profile is really.



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And really the LinkedIn profile is a way for people to get to know you.



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You know I don't think that in terms of building a personal brand etc. it's not really about sort of



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bragging or convincing people of something.



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It's just really to build a connection because connection means trust anyway.



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I'm going to show you how we're going to do that how we're going to use the resume to generate almost



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all of the content here.



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But as you see him going in here I'm putting in a background which is that about the right size.



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And we're going to go ahead and then we're going to put in some text so let's just let's keep going



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on here.



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All right cool so now you can see that Kelly has a head shot and kind of a neat background image in



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general if you're thinking about which background image that you should choose.



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I would show you something that you know design that you resonate with and also something that kind



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of speaks to your industry.



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In this case Kelly is a.



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An intellectual property lawyer.



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So something about ideas intellectual property obviously makes a lot of sense.



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So we're going to go ahead and actually first I'm going to put in her summary here.



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All right.



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So this is a summary that you can find the outline of in the guide Tillington summaries here in the



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course most just going to show you real quick that in Kelly's resume that the executive summary is very



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similar to the Linked-In summary except for the Linked In summary does do things like list the big six



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skills here and also invites people to contact you.



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Some people might put their phone numbers but you know that's up to you.



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And this is also a great way to place keywords that you found from your AARP research so that you can



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make your profile more searchable.



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As you know from earlier in the course more and more Linked-In is using basically big data or artificial



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intelligence whatever you want to call it to enable recruiters to basically scan different professional



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profiles.



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So right here things like your your headline and here in your summary these are areas where basically



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you're doing kind of linked in SEO.