It great.
So I'm here at the profile of Kelly Moran.
So this is a pseudonym for somebody that I've actually worked with and as we get going here and we start
to upload things like the photo.
All right so here's her photo.
I just want to tell you what the purpose of the LinkedIn profile is really.
And really the LinkedIn profile is a way for people to get to know you.
You know I don't think that in terms of building a personal brand etc. it's not really about sort of
bragging or convincing people of something.
It's just really to build a connection because connection means trust anyway.
I'm going to show you how we're going to do that how we're going to use the resume to generate almost
all of the content here.
But as you see him going in here I'm putting in a background which is that about the right size.
And we're going to go ahead and then we're going to put in some text so let's just let's keep going
on here.
All right cool so now you can see that Kelly has a head shot and kind of a neat background image in
general if you're thinking about which background image that you should choose.
I would show you something that you know design that you resonate with and also something that kind
of speaks to your industry.
In this case Kelly is a.
An intellectual property lawyer.
So something about ideas intellectual property obviously makes a lot of sense.
So we're going to go ahead and actually first I'm going to put in her summary here.
All right.
So this is a summary that you can find the outline of in the guide Tillington summaries here in the
course most just going to show you real quick that in Kelly's resume that the executive summary is very
similar to the Linked-In summary except for the Linked In summary does do things like list the big six
skills here and also invites people to contact you.
Some people might put their phone numbers but you know that's up to you.
And this is also a great way to place keywords that you found from your AARP research so that you can
make your profile more searchable.
As you know from earlier in the course more and more Linked-In is using basically big data or artificial
intelligence whatever you want to call it to enable recruiters to basically scan different professional
profiles.
So right here things like your your headline and here in your summary these are areas where basically
you're doing kind of linked in SEO.