Write so as we get started here I'm just going to show you how I use some video from the company to
position myself well by also building trust at the same time.
So I'm going to upload a YouTube video here to Kelly's experience at easel and in reality this is a
video of an interview that I Davis did with Barack Obama's startup guy.
So what we're going to do here is we're going to take this video and say something that in the title
that that sort of blends what this video is about with easel with maybe what my work was there.
So let's say that Kelly worked at some easel law firm that did this video on entrepreneurship and she's
a trademark lawyer.
So then in this case you're going to want to go ahead and add this piece of media with a title like
the one that I've added here because again we're going to see here if we go ahead and X out of it then
you can see the whole title and it's going to turn up like this in underneath the the the job.
And that's going to help position your professional brand both with assets that the company already
has in this case it's a video.
And also with your skill set.
So now somebody goes to Kelly's profile and opens up this job.
You know probably the first thing they're going to do is not read this the first thing they're going
to do is look at this and she's going to think Oh wow.
Trademark law for international entrepreneurs.
That's what Kelly is all about.
So an ad in another piece of media here writes look at another piece of content here.
We're going to go ahead and go down and we're going to link to it because this is a piece of video we're
going to add it.
And again we're going to create a title that sort of blends the purpose of the content with the professional
profile we're trying to build So this is one that's all about sort of the future of work AI and humans.
So we're going to do is say something like this so something like this maybe using the law to protect
innovations and to go ahead and delete the automatically generated description and then now we're going
to see that probably in this position we have these two pieces of content that look you know sharp and
make this make Kelly's profile look great.
So again you can often find this type of media in on youtube if you Google your employer if they have
a YouTube presence oftentimes on their Web site.
They'll have lots of images that you can use you can talk about projects that you've been involved with
here or initiatives or the opening of new offices or things like that.
So get creative and go ahead and make sure you're using the title to tell people essentially why you're
including that content there.
All right so before we move on to the next video we're going to build out the education section.
I just want to talk a little bit about how much media to put in here with you and how you might use
the media and these other sections.
Realistically this position is going to be the top of your profile and people will have an option to
to basically expand a position and see the media inside it.
And the description I think the most important section or the most important position for you to have
media for is this top section so whatever your most recent job was if you have media for your other
jobs you should go ahead and put those in if that's something that you feel like will give you advantage.
But the most important one really is that you're using this space in the higher priority.
Your most recent positions to basically tell recruiters that you have these skills that should be tied
to your Big Six skills and to do that through cool images relevant images in the titles of the media
in those connected to those images.
So next up let's go ahead and build out Kelly's education section.