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Write so as we get started here I'm just going to show you how I use some video from the company to



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position myself well by also building trust at the same time.



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So I'm going to upload a YouTube video here to Kelly's experience at easel and in reality this is a



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video of an interview that I Davis did with Barack Obama's startup guy.



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So what we're going to do here is we're going to take this video and say something that in the title



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that that sort of blends what this video is about with easel with maybe what my work was there.



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So let's say that Kelly worked at some easel law firm that did this video on entrepreneurship and she's



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a trademark lawyer.



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So then in this case you're going to want to go ahead and add this piece of media with a title like



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the one that I've added here because again we're going to see here if we go ahead and X out of it then



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you can see the whole title and it's going to turn up like this in underneath the the the job.



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And that's going to help position your professional brand both with assets that the company already



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has in this case it's a video.



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And also with your skill set.



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So now somebody goes to Kelly's profile and opens up this job.



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You know probably the first thing they're going to do is not read this the first thing they're going



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to do is look at this and she's going to think Oh wow.



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Trademark law for international entrepreneurs.



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That's what Kelly is all about.



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So an ad in another piece of media here writes look at another piece of content here.



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We're going to go ahead and go down and we're going to link to it because this is a piece of video we're



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going to add it.



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And again we're going to create a title that sort of blends the purpose of the content with the professional



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profile we're trying to build So this is one that's all about sort of the future of work AI and humans.



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So we're going to do is say something like this so something like this maybe using the law to protect



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innovations and to go ahead and delete the automatically generated description and then now we're going



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to see that probably in this position we have these two pieces of content that look you know sharp and



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make this make Kelly's profile look great.



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So again you can often find this type of media in on youtube if you Google your employer if they have



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a YouTube presence oftentimes on their Web site.



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They'll have lots of images that you can use you can talk about projects that you've been involved with



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here or initiatives or the opening of new offices or things like that.



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So get creative and go ahead and make sure you're using the title to tell people essentially why you're



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including that content there.



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All right so before we move on to the next video we're going to build out the education section.



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I just want to talk a little bit about how much media to put in here with you and how you might use



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the media and these other sections.



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Realistically this position is going to be the top of your profile and people will have an option to



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to basically expand a position and see the media inside it.



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And the description I think the most important section or the most important position for you to have



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media for is this top section so whatever your most recent job was if you have media for your other



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jobs you should go ahead and put those in if that's something that you feel like will give you advantage.



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But the most important one really is that you're using this space in the higher priority.



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Your most recent positions to basically tell recruiters that you have these skills that should be tied



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to your Big Six skills and to do that through cool images relevant images in the titles of the media



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in those connected to those images.



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So next up let's go ahead and build out Kelly's education section.