1

00:00:00,600 --> 00:00:07,350

Is when you're fishing for the right thing to say on your cover letter just remember two things first



2

00:00:07,740 --> 00:00:13,230

make your language and phrasing we oriented show the reader of this letter that you want to be part



3

00:00:13,230 --> 00:00:18,120

of a team and that you're thinking about the goals of the broader organization and not just yourself.



4

00:00:18,300 --> 00:00:24,300

You can do this by phrasing things like I'm sure you've noticed from my profile that or I'm sure that



5

00:00:24,300 --> 00:00:32,080

you can understand this is going to make the reader of your letter connect with you on a deeper level.



6

00:00:32,130 --> 00:00:38,280

Second the team at easel has developed a tool for you to analyze the culture of the organization that



7

00:00:38,280 --> 00:00:39,270

you're targeting.



8

00:00:39,270 --> 00:00:41,820

We're calling this the high school.



9

00:00:41,880 --> 00:00:45,820

Step one is to think about the size of the organization you're targeting.



10

00:00:45,840 --> 00:00:51,000

It's a really small organization like two to five people that's going to be very different than a very



11

00:00:51,000 --> 00:00:54,990

large organization that has 25000 employees or more.



12

00:00:54,990 --> 00:01:01,560

Second think about the industry that this organization is in government versus advertising versus banking



13

00:01:01,560 --> 00:01:05,870

versus I.T. all have very different types of industrial cultures.



14

00:01:05,920 --> 00:01:10,530

So you want to think about that and appropriately right for that kind of culture.



15

00:01:10,530 --> 00:01:13,620

Finally think about the structure of the organization.



16

00:01:13,620 --> 00:01:15,400

Is it a publicly traded company.



17

00:01:15,480 --> 00:01:17,230

Is it family.



18

00:01:17,280 --> 00:01:19,270

The founders still in the business.



19

00:01:19,500 --> 00:01:24,090

All of these questions are going to help you understand the kind of culture that's going on at this



20

00:01:24,090 --> 00:01:30,590

organization and thusly write a smarter cover letter.



21

00:01:30,600 --> 00:01:31,110

All right cool.



22

00:01:31,110 --> 00:01:35,940

Don't forget to click this button which will take you to the download section or you'll find additional



23

00:01:35,940 --> 00:01:38,320

resources related to this topic.