1 00:00:08,220 --> 00:00:12,390 This might be obvious to you but most people have pride. 2 00:00:12,780 --> 00:00:22,530 Most people have an ego and the reality is that you are very rarely going to advance your cause through 3 00:00:22,530 --> 00:00:27,010 criticism argumentation and complain. 4 00:00:27,120 --> 00:00:35,430 For example Abraham Lincoln who is widely considered now to be America's greatest statesman was as a 5 00:00:35,430 --> 00:00:39,350 young man a very outspoken critic of many things. 6 00:00:39,420 --> 00:00:44,320 Like a lot of us when he was younger he had a lot of opinions and he wanted to share them with everyone. 7 00:00:44,730 --> 00:00:48,890 And there was a politician in his region called James Shields. 8 00:00:49,080 --> 00:00:56,760 And in 1842 Abraham Lincoln published this scathing letter of James Shields saying he was corrupt and 9 00:00:56,760 --> 00:00:57,580 all this stuff. 10 00:00:57,780 --> 00:01:01,570 And of course James Shields was very offended. 11 00:01:01,740 --> 00:01:04,480 And so what he did is he challenged Abraham Lincoln to undo. 12 00:01:04,920 --> 00:01:11,460 And Abraham Lincoln because of the time honored rules required that he accept the dual challenge and 13 00:01:11,520 --> 00:01:17,970 Abraham Lincoln had to prepare to duel with this man and was literally going to the dual. 14 00:01:17,970 --> 00:01:22,450 When their friends intervened and said You guys cannot kill each other. 15 00:01:22,680 --> 00:01:29,970 But Abraham Lincoln learned a really powerful lesson at that point and that lesson is that you rarely 16 00:01:30,240 --> 00:01:36,320 advance your cause by calling somebody out and criticizing people especially in public. 17 00:01:36,810 --> 00:01:40,890 So here's the scenario where I want you to think how you would react. 18 00:01:41,060 --> 00:01:47,750 So let's say that Sandra is in charge of launching a new social media campaign for team that you're 19 00:01:47,750 --> 00:01:55,440 on and you happen to believe that the channel that she has chosen is not the right channel. 20 00:01:55,510 --> 00:01:59,830 For example let's say she said we're going to launch this channel on Instagram and you think you know 21 00:01:59,830 --> 00:02:06,130 what I really think that that's better to launch on Twitter and you have data to support what you think 22 00:02:06,220 --> 00:02:06,830 is right. 23 00:02:06,970 --> 00:02:07,550 OK. 24 00:02:07,720 --> 00:02:10,940 How would you propose this to Sandra. 25 00:02:10,950 --> 00:02:13,670 How would you tell her that she's going down the wrong path. 26 00:02:20,200 --> 00:02:22,660 OK so here's how I would tell Sandbrook. 27 00:02:22,810 --> 00:02:24,980 First of all I wouldn't tell him. 28 00:02:25,300 --> 00:02:28,480 I would ask the right questions. 29 00:02:28,510 --> 00:02:34,150 One thing that we teach in our advanced management training course is that people tend to think like 30 00:02:34,150 --> 00:02:35,290 this. 31 00:02:35,380 --> 00:02:43,360 They see some data they process that data to try to turn it into information and then they form their 32 00:02:43,360 --> 00:02:45,260 belief. 33 00:02:45,280 --> 00:02:48,100 So for you you can be thinking about there is. 34 00:02:48,130 --> 00:02:49,570 What's your data. 35 00:02:49,570 --> 00:02:53,160 Why did you interpret that data to mean this. 36 00:02:53,230 --> 00:02:59,290 Those are the better areas to focus your questions rather than challenging Sandras belief. 37 00:02:59,290 --> 00:03:03,760 So for example you can ask questions like why do you think that's the best channel. 38 00:03:04,090 --> 00:03:08,650 What data proves that you think that that what what data supports your claim. 39 00:03:08,890 --> 00:03:11,700 Why did you interpret the data to mean that. 40 00:03:11,890 --> 00:03:14,510 Do you think that it would be better if we went to this other channel. 41 00:03:14,530 --> 00:03:17,770 Why not those type of things. 42 00:03:17,770 --> 00:03:25,530 Those questions are much more effective way to advance your cause than criticism condemnation but complain.