Use
so sometimes for job hunters it can seem like organizations have these big walls around.
And one way to get access to opportunities is to launch yourself over these walls by using strategic
information in an intelligent way.
Any labor market Ninja would tell you that the first thing they're going to ask an organization when
a job is open is this.
Why is this position available.
That's something you can always ask.
And usually there's one of four answers.
One would be because the organization is growing if the organization is growing.
We want to know why they're growing and generally take that as a good sign.
You want to be onboard with their strategy.
The second reason that an opportunity could be available is because the person who was there before
got terminated aka fire.
If that's the case you want to figure out as much as you can about the terms of their departure was
it a performance issue was it cultural match or any way that you can softly ask questions about that
will help you craft your message in an intelligent way.
Another reason that an opportunity would be available would be that an organization is reorganizing.
What that means is that they're shrinking certain teams and growing other ones.
And you want to know the strategy behind that because you can align yourself with that strategy and
appear as a more appealing candidate to those hiring managers.
Finally if somebody is retiring.
Usually they'll promote certain people and have opportunities available on the junior side teams and
certain departments.
The key takeaway is this you want to get that strategic information and then use it in places like your
cover letter.
Informal interviews and just an informal networking because that information will help you get access
to those opportunities.
So let's take a mere For example Amir might have the job search using strategic information like this.
So let's say that he's reading his local business paper that an organization has just decided to take
their retail store online and become an e-commerce destination.
So Amir checks this out.
He starts to connect with a few of these people on Linked-In and then maybe he finds a great article
on how to successfully launch an e-commerce site.
So then he might just send a little Linked-In message that says something like hey I saw that you guys
are launching this exciting e-commerce strategy.
I thought that this piece of information might be really helpful to you.
And then in let's say five or seven days he might write back and say hey did you find that information
useful.
This might be the basis for a relationship that leads to a job for a mere.