1 00:00:01,050 --> 00:00:01,370 Gisele 2 00:00:04,140 --> 00:00:07,780 you can think of professional relationships kind of like trees. 3 00:00:07,980 --> 00:00:14,400 They might start off as little acorns but over time they're going to be strong beautiful big trees. 4 00:00:14,520 --> 00:00:16,820 They can really make a difference in your career. 5 00:00:16,830 --> 00:00:22,770 The thing is a lot of people don't know how to take online relationships and escalate them into something 6 00:00:22,770 --> 00:00:25,020 meaningful that easel has developed. 7 00:00:25,020 --> 00:00:27,720 The c c m m tool for. 8 00:00:28,210 --> 00:00:33,090 It's an appropriate pathway for you to take an online relationship and make it into something meaningful 9 00:00:33,090 --> 00:00:34,100 for your career. 10 00:00:34,410 --> 00:00:36,520 Step one is to just make the connection. 11 00:00:36,540 --> 00:00:42,450 So what you're going to do is connect with somebody on a relevant professional network like 110 seconds 12 00:00:42,480 --> 00:00:44,190 you're going to try to get a chat with them. 13 00:00:44,460 --> 00:00:48,780 So if it looks like they've accepted your connection request and that they're still interesting just 14 00:00:49,020 --> 00:00:52,920 a little message that says something like Hey if you have a moment I'd like to chat with you so that 15 00:00:52,920 --> 00:00:54,630 we can make introductions. 16 00:00:54,630 --> 00:00:56,360 Next you're going to try to meet with them. 17 00:00:56,580 --> 00:01:01,470 Ideally you want to meet in person but if that's not possible you can always meet via some sort of video 18 00:01:01,470 --> 00:01:04,800 messaging service like Google Plus or Skype. 19 00:01:04,800 --> 00:01:09,600 Finally you want to mushroom because once you connect it to this person you're kind of now connected 20 00:01:09,600 --> 00:01:11,060 to all of their people. 21 00:01:11,070 --> 00:01:14,130 So when you reach out to them you can say hey we know so-and-so. 22 00:01:14,130 --> 00:01:15,720 So we have a mutual connection. 23 00:01:15,970 --> 00:01:17,910 All right so this is how this might go down. 24 00:01:17,910 --> 00:01:23,490 Let's say that Sandy is looking for a job in product development at a technology company in Silicon 25 00:01:23,490 --> 00:01:24,470 Valley. 26 00:01:24,510 --> 00:01:29,520 What say is going to do is she's going to choose a network say Linked-In and she's going to make sure 27 00:01:29,520 --> 00:01:34,680 that her profiles looking pretty sharp then she's going to find a few organizations that she might want 28 00:01:34,680 --> 00:01:40,080 to target and then find some people inside those organizations who she wants to network with then she's 29 00:01:40,080 --> 00:01:46,030 going to use the easel see s.m.m guide and find the word track there for making a connection request. 30 00:01:46,050 --> 00:01:51,510 Modify it for her uses and send out a bunch of connection requests as these requests get accepted. 31 00:01:51,640 --> 00:01:56,770 Is going to start using the CCMA method with multiple people at the same time. 32 00:01:56,820 --> 00:02:01,710 So while Sandy might be chatting with this connection she's actually going to meet this other connection 33 00:02:01,710 --> 00:02:02,950 via video conference. 34 00:02:03,080 --> 00:02:05,760 And with this connection she's already met them in person. 35 00:02:05,760 --> 00:02:09,850 So she's going to start mushrooming out and meeting more people in their organization. 36 00:02:09,870 --> 00:02:13,170 Remember Sandy is not asking for a job from these people. 37 00:02:13,200 --> 00:02:16,210 She's really trying to build legitimate relationships with them. 38 00:02:16,230 --> 00:02:21,300 It might happen though that one of these people hears about an opportunity and says Hey Sandy are you 39 00:02:21,300 --> 00:02:23,400 still looking for a job and product development. 40 00:02:23,540 --> 00:02:29,530 And that's how this whole topic is deeply related to the hidden job market which you can check out in 41 00:02:29,550 --> 00:02:30,870 one of easels other videos.