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It cool.



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So in this module we're going to talk about the power of making the invisible visible to somebody else



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when you're in an interview series.



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The thing is many people in the easel they're confident and they're capable and they feel strong but



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when they start to sell themselves they start to feel like a worm and feel kind of gross.



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The thing is up and to a certain point when you're talking with somebody they don't yet trust you but



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when they become more familiar with your history and who you are there's a tipping point and past that



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point they trust you and you get access.



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This is called the familiarity bias theory.



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The way that you overcome this familiarity bias is to make your history more familiar to the other person.



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This is through the power of details brands and quantities.



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So let's take John for example.



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So if John is on an interview series and in the past John worked as an inventory manager in a warehouse



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instead of saying I worked as an inventory manager in a warehouse maybe John starts to describe the



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stacks of brown boxes he starts to talk about the gears that would come in and how they were blue and



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green and then somebody can start to almost hear the sound of the inventory warehouse where John was



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working.



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And that makes them more familiar and more trusting of John.



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So basically what you want to do is you want to think about one of your big six skills probably the



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top three of them and then start to take that big six skill and then start to apply brand's quantities



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and details to it and get ready to talk about it.



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Not only in your interviews but also on your linked in profile and your resume and in your cover letter



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and the amazing thing is that research out of Harvard shows that when you actually read these experiences



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framed in a powerful way on your resume and it comes back to you you feel even stronger than you did



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before.



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And the great thing about this whole invisible visible thing is that this is not you punching somebody



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else in the face with your idea and you selling yourself instead it's you just transmitting these brands



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gyms and quantities to them these details and then they have the idea that you are a great candidate



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and that is a much more powerful situation for you to be in.