It cool.
So in this module we're going to talk about the power of making the invisible visible to somebody else
when you're in an interview series.
The thing is many people in the easel they're confident and they're capable and they feel strong but
when they start to sell themselves they start to feel like a worm and feel kind of gross.
The thing is up and to a certain point when you're talking with somebody they don't yet trust you but
when they become more familiar with your history and who you are there's a tipping point and past that
point they trust you and you get access.
This is called the familiarity bias theory.
The way that you overcome this familiarity bias is to make your history more familiar to the other person.
This is through the power of details brands and quantities.
So let's take John for example.
So if John is on an interview series and in the past John worked as an inventory manager in a warehouse
instead of saying I worked as an inventory manager in a warehouse maybe John starts to describe the
stacks of brown boxes he starts to talk about the gears that would come in and how they were blue and
green and then somebody can start to almost hear the sound of the inventory warehouse where John was
working.
And that makes them more familiar and more trusting of John.
So basically what you want to do is you want to think about one of your big six skills probably the
top three of them and then start to take that big six skill and then start to apply brand's quantities
and details to it and get ready to talk about it.
Not only in your interviews but also on your linked in profile and your resume and in your cover letter
and the amazing thing is that research out of Harvard shows that when you actually read these experiences
framed in a powerful way on your resume and it comes back to you you feel even stronger than you did
before.
And the great thing about this whole invisible visible thing is that this is not you punching somebody
else in the face with your idea and you selling yourself instead it's you just transmitting these brands
gyms and quantities to them these details and then they have the idea that you are a great candidate
and that is a much more powerful situation for you to be in.