1 00:00:05,830 --> 00:00:06,520 Ok cool. 2 00:00:06,670 --> 00:00:12,610 So in this module we're going to talk about crisis narratives and how you can use the power of storytelling 3 00:00:12,880 --> 00:00:15,440 to get what you want in business. 4 00:00:15,580 --> 00:00:22,660 And basically this is because people are always trying to see life's puzzle and how people fit in as 5 00:00:22,660 --> 00:00:25,670 solutions to the puzzle to bring it all together. 6 00:00:25,900 --> 00:00:32,320 So basically a crisis narrative happens like this some context is delivered where you talk about the 7 00:00:32,320 --> 00:00:38,200 background what was happening to different characters in the story and then a problem comes up. 8 00:00:38,200 --> 00:00:39,430 This is the crisis. 9 00:00:39,460 --> 00:00:41,920 It could be an opportunity it could be a problem. 10 00:00:41,980 --> 00:00:48,310 It could be some sort of pivot or something in business and then a solution is delivered and that involves 11 00:00:48,370 --> 00:00:50,170 a person or a group of people. 12 00:00:50,320 --> 00:00:52,840 And that's the basics of a crisis narrative. 13 00:00:52,840 --> 00:00:56,690 So now let's talk about two applications of this schematic. 14 00:00:56,710 --> 00:00:59,440 The first one would be if you're trying to network. 15 00:00:59,440 --> 00:01:05,260 So let's say that Becky here is trying to move from Chicago to San Francisco and she's trying to network 16 00:01:05,260 --> 00:01:07,340 with new people in San Francisco. 17 00:01:07,360 --> 00:01:12,310 So the way that she can use it crisis narrative is that if she goes and starts touching base with different 18 00:01:12,310 --> 00:01:17,140 professionals in San Francisco she can say something like I'm moving to San Francisco. 19 00:01:17,200 --> 00:01:21,820 I don't know anybody there yet and I'm hoping that you could tell me a little bit about the business 20 00:01:21,820 --> 00:01:27,790 landscape in San Francisco now from the other person's perspective they're thinking back here a little 21 00:01:27,790 --> 00:01:33,610 bit of help and I can be the puzzle piece that provides a bridge to her future and for a lot of people 22 00:01:33,670 --> 00:01:39,730 will understand that as an opportunity to be purposeful and that will increase Becky's chances of getting 23 00:01:39,820 --> 00:01:41,310 access to these people. 24 00:01:41,350 --> 00:01:47,010 Now let's talk about a second application of this concept and that would be in interviews. 25 00:01:47,020 --> 00:01:53,800 So now let's say that John here is in an interview and he's trying to explain how he's a problem solver. 26 00:01:53,950 --> 00:01:58,360 So he might first present them the context of this of the scenario. 27 00:01:58,390 --> 00:02:04,330 So somebody left the department and there was an opening and they needed somebody to come step in. 28 00:02:04,330 --> 00:02:05,950 So this is the crisis now. 29 00:02:05,980 --> 00:02:09,800 So the crisis is that there's a big question mark who's going to fill this position. 30 00:02:09,970 --> 00:02:16,300 So then let's say that John said Well I actually went back to my alumni association and I networked 31 00:02:16,300 --> 00:02:18,380 with 20 different candidates. 32 00:02:18,400 --> 00:02:22,820 I interviewed a few of them and was able to bring somebody into the team very quickly. 33 00:02:22,960 --> 00:02:25,460 So that's how I actually solve this problem. 34 00:02:25,600 --> 00:02:31,060 So now the recruiter is thinking wow there was a situation then there was a problem. 35 00:02:31,090 --> 00:02:34,480 Then John came in and now there's so there's a solution. 36 00:02:34,480 --> 00:02:39,160 So those are the basics of how you present a crisis narrative context. 37 00:02:39,280 --> 00:02:45,430 Present the problem show the solution or give an opportunity for the solution and then talk about what 38 00:02:45,430 --> 00:02:47,130 this will mean for the future.