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Use



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they can hear me just fine.



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You know people hear you.



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Hey I just think it's a pretty good start.



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So does your resume.



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You've done incredible amounts.



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I was actually really impressed when he ran by me in person.



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Can you tell me a little bit about what he did most recently to present where he for 42 now.



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OK sure.



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Yes so you know it's a small organization so I'm sure that you understand that there's when you're in



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a small organization you have to do all sorts of different stuff.



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I think that if I had to define my areas my functional areas would probably be in administration and



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then product management.



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So administration in terms of like the book keeping all of the state filings.



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And then there's a lot of communications in hiring that I do.



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So communications we have a cap table of about 15 investors and we're also affiliated with a with an



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accelerator.



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So that means that there's a few mentors that are you know looking in to what we're doing on a regular



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basis and have a broader organization around them.



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So there's communications to the investors to the mentor group and then we also have some pretty robust



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online communities we have like 26000 people in our courses and in our Facebook community.



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So there's a lot of those kind of communications.



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And then on Thursday I was actually really impressed by the thousand years already.



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Then I've been running for only a few months sorry anywhere any time in February and you haven't read



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anything here.



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Yeah.



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So I had actually kind of started playing with this business are doing the early early early pilot stuff



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for the business in the fall of 2013.



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So yeah when it when it came up it kind of it really officially launched in June NAND and then we actually



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had products to put up online in August so the 26000 people started coming into the community in August.



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To answer your question that's awesome.



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Yeah.



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Basically we we were we did a lot of this AB testing and then we found that you know there was some



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really is actually crazy.



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We kind of went viral in India really.



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Yes.



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Yeah.



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So we found that our conversion rate in India was like through the roof and it was costing us something



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like you know less than a penny per conversion.



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So that if I had ETN tactics in the way reduce that twenty two cents.



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Yeah that's incredible.



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Oh my gosh.



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So we were just like yeah well we should just keep growing in this community.



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But anyway to just like wrap up the functional question so like you know the recruiting stuff too.



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I do a lot of recruiting.



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I mean just for like like internes basically.



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And then on the product management side I'm responsible for like road mapping the product.



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So I have to actually like lay out what we're going to be working on prioritize the different products



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that we could be working on and then ice over see how that's positioned in the market.



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I can't take too much responsibility for the actual Dave day marketing.



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I mean I do contribute but there are people who are smarter than me in those areas and I more lead them



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than I do actually do the marketing myself.



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Would you say that strong actually that you're bringing this leadership skills or something different.



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Yeah it is yeah.



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It's leadership and also it's basically I guess if you had to put it into a bottle it would be content



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marketing.



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Because the leadership so much on the leadership front my strong skills are related to basically leading



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smart people because you know I'm working with people like we have a couple of people who are with us



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from Stanford you know another person who has their master's degrees.



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These are relatively smart people and I'm able to inspire them and get them all behind a common you



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know roadmap and try to create a culture of success in that area.



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Yeah that's that's really important to people and especially by working in towns are the game of interaction.



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Yeah totally.



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In terms of the content marketing I do all the research in the product design not the actual execution



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of the building of it but you know that that's a lot of research.



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I mean in a bigger organization it would be like sort of like Thought Leadership marketing advertising



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you would fall somewhere in those functional areas.



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Right.



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And then laying down it looks like you were part of securing additional harmony.



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So that's that's really out-of-the-box activity and all the other things he did were more straightforward.



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What do you think he said for you.



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That's a great question.



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P.J.



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I think that part of it is that there's you know when you when you receive a bunch of money from people



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it's money you don't really know what that's going to feel like until you do it.



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And then there's a lot of responsibility that I feel from it.



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So that's what I think made the changes is that when you're actually handling other people's money and



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making investment decisions for them basically because they're the people who believed in you.



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Yeah it puts a little extra layer of thought into the way that you think about things.



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You always want to me about mavericks.



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Let's see.



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I guess you know the one thing that I would highlight because you know I know you're trying to fit me



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somewhere would be that the analytics that that go into doing the the go to market strategies development



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and the AB testing.



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So you know while you know like the leadership that I'm doing is not all related to like just charisma



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or something you know we have to like look at Google Analytics and other ways of tracking what we're



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doing and measuring them.



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And so you know there's a there's a substantial amount of analytics and almost like analytics design



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into it in there so I would think that some companies could be interested in that since hearing that



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is being made here and the role that you're in now.



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What do you say to your number one why it needs to flow through you or from you.



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Or number two are you and your collaborators co-founders swearing that.



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Yeah I mean I would I would say that I'm number one with a caveat.



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I mean I am definitely that the the brains behind the operation.



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But I'm really focused on empowering the people around me so they don't have to come to me with every



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decision.



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You know early on in my life of entrepreneurship I really like to I really demanded control over all



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the decisions that were made for the business and over time I realized that it's much more powerful



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to empower smart people to get it done.



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Ninety percent of the way that you envision it that it is to get it done 100 percent of the way you



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envisioned it.



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But then at the end of the day you're doing everything you know.



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You can be successful at it totally.



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And that's the only limits.



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All right.



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Bernie I'm going to jump down a road that I've got Yeah let's do it.



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OK.



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Awesome.



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So tell me where can I have obviously just 13 to 14.



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Slow learner here.



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Yeah.



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Yeah so Robert Half Actually if I had to really like put that in a bottle.



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I mean basically it was fantastic sales training relationship sales.



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So you know it's not automated everything is person to person you know person or me to a company and



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you know I did get to learn a lot about the different types of businesses that are out there whether



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it's an industry or size.



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You know I'm touching tons of different businesses.



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Yes.



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I mean you know even though that's a recruiting role officially I would really characterize that as



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a pretty high volume business to business sales role grow in business sales obviously you are in charge



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of handling some kind of metric or something like that.



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You know in your goals what were your goals.



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That's a good question.



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Yeah.



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I mean when you know the quarter that I was there that I was like Judge Dunn was actually a really great



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quarter for me.



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Yes so I did.



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I was I think you might see in the in the resume that you know I was ranked just like this abnormal



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performer or whatever.



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And you know see I mean I just I was able to to score some good deals.



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Yeah.



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At one time you know I would I would say I would you know put that forward with a little bit of hesitation.



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I mean you have to kind of tell people about those things in the resume.



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But I mean it is an extremely difficult environment and I think that if I'd stayed there you know I



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would have had challenging quarters.



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That said it is now business also controls our viewpoint.



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Yeah maybe.



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Maybe I should feel you know maybe I should feel comfortable with that because that's just the way sales



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rules are yeah.



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Something that really caught my eye was you describing the businesses that you were working for essentially.



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So you know you were working with places like BIOS's technology yes.



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Or Apple which are all a Fortune 500 companies.



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But wait wait from that experience working with organizations of that size.



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Yeah that's a good question.



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Well I mean I guess working with the with really big organizations actually that wasn't my specialty.



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You know I was in the North Bay office.



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We were mostly working with what I would consider small and medium sized enterprises.



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But I did interface with probably actually the company that I interfaced with the most was Chlorox.



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And you know they're huge.



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And in that in that case you know you're dealing with a you're dealing with a monster.



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I mean I shouldn't say monster but I mean they have they have their systems figured out.



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Right.



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So it's not flexible like when you have these relationships with a winery or a or a small or medium



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sized enterprise that has an H.R. department of like two people.



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And I guess the one characteristic that I would say I learned about is that you know there are certain



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organizations that you either play by their rules or you don't play at all.



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You see that there's probably a lot of bureaucracy within this place and if you don't play with the



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bureaucracy they're like OK sorry you know.



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And so that's different from that and do you see yourself as more of a big company or small company



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guy.



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To be honest I think that probably I mean it depends.



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I do think that there's a new kind of companies like like the Googles of the world where they've done



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a really good job of structuring their organization to handle people like me inside their organization



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which is basically to say that it's relatively flat.



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And I think that I could thrive in that kind of organization.



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But to answer your question like on it as it applies to the general economy I would say that I'm probably



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better in a small or medium sized organization.



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Yeah unless like I say it was really forward thinking and able to handle you know able to handle somebody



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like me I'm you know I am pretty I'm a I have I have I have ideas and I definitely want to be passionate



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and follow them.



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Yeah you seem I mean you seem like a really big huge asset to the team.



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That makes that in.



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Yeah that's true.



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It's all about the team.



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They are to go out and have fun.



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Sure yes go on.



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Okay perfect.



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This one got that right.



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Yes.



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There a consulting firm.



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It's about 10 people and they work with really large institutions.



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So like World Bank the government of Mexico State Department.



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And in that role I didn't put it on my resume but I actually started as the like regular analyst.



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And then they promoted me into the senior research analyst and I thought Yeah for people who were interviewing



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I guess that's important to see.



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You know I basically beat a bunch of people out to get that position.



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Anyway Yesso Actually I was doing a lot.



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Even though it was a senior research analyst I would say that that my work was about 20 percent research.



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It was about 40 percent.



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Team management and team building and about 40 percent basically content marketing I was responsible



191

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for doing all of their content marketing at the time.



192

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So there were a lot of papers that have other people's names on them including mine.



193

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But you know this pretty much was pretty much my work in that because the principals were busy bringing



194

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in the dough or whatever and you know but they wanted to.



195

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They needed to have their names on to some thought leadership so I would create you know white papers



196

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and infographics and courses and stuff like that.



197

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Was any content creation for you.



198

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Yeah.



199

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And you know when networking were so I like the World Bank there's a certain level of expectation around



200

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the quality of what you're producing.



201

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So that every nation under scrutiny whenever they put out some money.



202

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Yeah.



203

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So I think a lot of what I call it technical writing almost as well because you know basically since



204

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our our our clients we're governments you know these are people that specialize in policy and stuff.



205

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And so while there certainly are some people who are like you know economic scholars or whatever a lot



206

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of this was translating relatively complex economic concepts down to people who are not specialists



207

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in the area mind knew you were there for more than a year.



208

00:14:44,060 --> 00:14:49,820

Yeah I started that role when I was finishing up my MBA program and then and I stayed with them for



209

00:14:49,820 --> 00:14:50,720

a while.



210

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And basically they just they couldn't really offer me the salary that I was looking for and so I had



211

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to I had to move on and say that role.



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And also the role that you're in now have the content development piece and a small team that I'm quite



213

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interested in.



214

00:15:08,840 --> 00:15:11,400

Why did you take the job or are international.



215

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Between us.



216

00:15:12,710 --> 00:15:14,920

It seems like that's where the action is.



217

00:15:14,930 --> 00:15:15,890

That's a great question.



218

00:15:15,890 --> 00:15:23,930

B.J. you know I mean at the time my wife and I were living in Sonoma County and Sonoma County does have



219

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some industry although honestly it's it's pretty much all health care related now.



220

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And so I didn't really I don't I mean I'm not qualified and I don't really have that much interest in



221

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health care it's just not my field.



222

00:15:39,420 --> 00:15:47,900

And honestly Robert Half is it's it's a company that offers a lot of training and I like that but I



223

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also knew that I was going to learn a lot about a lot of businesses.



224

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And that's what I liked about it because I knew that I could touch you know small businesses medium



225

00:15:59,060 --> 00:16:03,350

businesses enterprise level clients and learn about these cultures and I figured that that would be



226

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pretty valuable to know for the rest of my career.



227

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Awesome.



228

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And that's it.



229

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When you found out more about that person since Yeah I mean kind of yeah a little bit it depends on



230

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the client.



231

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Some clients don't want to hear your ideas and other clients do.



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They want to talk to you about working for this group.



233

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No that's no.



234

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You pretty much got it.



235

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I mean the team the team building was equally as important as the content.



236

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So I did actually hire you know junior analysts one from Stanford one from MIT one from DePaul you know



237

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and these were young you know either current or recent graduates current students or recent graduates.



238

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But you know these are really some high caliber people and they were as they were expecting to touch



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some relatively senior stuff and you know I would assign their team roles and debrief with them and



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stuff like that.



241

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And we would create some virtual work relationships.



242

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So you know yeah that was pretty important.



243

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I don't want to that I just wouldn't wouldn't want that to be overlooked.



244

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All right.



245

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Good to know.



246

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OK.



247

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So supremest Rose you've had between 2004 and 2008 so you might quite know your.



248

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I hear you.



249

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Oh yes.



250

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These roles you collaborated on but is there anything that you want to tell me about those jobs and



251

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rapping.



252

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I guess that like it would depend on the kind of position that these people were looking for.



253

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But I guess the main thing about those two roles the gorgeous group and the Jews own the you know those



254

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are extremely international engagements that I was doing there.



255

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So Jews all day I was working for a Chinese a small group of Chinese businesspeople in Chile.



256

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And then in the gorgeous group you know this was basically me managing one key account although I did



257

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have others.



258

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But you know they were doing business and in Germany the U.K. Japan Australia Canada the US and so I



259

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was managing a lot of their pretty much all their business affairs.



260

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So in those two roles I would just highlight that you know I am pretty experience working crossborder



261

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if that's important to an organization.



262

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And you never know.



263

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Honestly International is that's the world we live in.



264

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So yes.



265

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All right.



266

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Yeah.



267

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So your educational history and the same global finance from E-D HECS.



268

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Yeah.



269

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Excellent.



270

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Well it's crazy.



271

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It's fantastic to see art and economics skin in your language is actually caught my eye.



272

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You see it.



273

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Yeah.



274

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Speak Mandarin also.



275

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I mean it's not.



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I mean I don't want to oversell that because mentoring is a tricky language and if I'm you know speaking



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like to somebody a native speaker you know I don't sound like a native speaker but you know I could



278

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probably do business in Mandarin.



279

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Someone making.



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And then figuring out the software we talked about earlier that Google Analytics and you say you're



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a master at that.



282

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Yeah.



283

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Perfect.



284

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All right great.



285

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So the level page tables which is pretty advanced Excel macros just.



286

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As C.A.T. a sad intermediate.



287

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I know you Master for Google Analytics and excel.



288

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I can understand that this is your A.M. but you're in the sandwich touch that you have on hand.



289

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So that's an econometric software that we use in college and it was pretty important to what we did.



290

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I mean you know I was I actually specialized in econometrics.



291

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So that's two you know senior level courses that I spent with it and I have used it since then.



292

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And basically if I need to do some pretty hard core econometrics I can do it.



293

00:20:00,300 --> 00:20:09,600

All the introductions and this off isn't just any arbitrary final cut Mac motion.



294

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And then you have a team now.



295

00:20:12,320 --> 00:20:15,670

And that's that's always great from for middle school.



296

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Yeah in your most recent rule or any of that development I think you mentioned it.



297

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Yeah.



298

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So I did put so I actually do know some HGL but I've read this as you know this Wick's So ACIM.



299

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You know the way I understand it is like basically taking a lot of the coding out of HMO development



300

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and front end development.



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And so I use a platform called Wick's which is like it is a it's basically like a like a Squarespace



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or something like that.



303

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And we're our WordPress.



304

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And that's my platform.



305

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And even though it does have a cat it basically can't call a database.



306

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So you know anything that requires like my sequel type thing or even calling a database I couldn't really



307

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build that kind of Front-End solution.



308

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But for most businesses like even businesses that have things like pay downloads e-commerce events whatever



309

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you need to do you know as long as it's not too too deep.



310

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You know I can basically build a really really beautiful Web site and you know probably about six to



311

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eight hours depending on how deep web site needs to be.



312

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That said Well those are all of my questions.



313

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Cool.



314

00:21:28,890 --> 00:21:29,810

Thank you very much.



315

00:21:29,810 --> 00:21:31,150

Do you have any questions for me.



316

00:21:31,350 --> 00:21:31,740

Yeah.



317

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I mean I guess one of my questions would be.



318

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So I guess first of all like what.



319

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Since we're going to be working together.



320

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You know what would be your feedback on on how I handle the I guess first like how my resume looks as



321

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does the resume look.



322

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All right.



323

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Is that something you can sell to people.



324

00:21:50,010 --> 00:21:54,330

Yeah probably get some credit.



325

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If you are so critical is that you have bullet points which I love bullet points.



326

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You know what I mean folks are typically friendly when you have about your clients attacks and it's



327

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hard to get that much information.



328

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You have to say I'm greedy and I would use the interviewer to just convey that information.



329

00:22:17,940 --> 00:22:19,140

Ok cool.



330

00:22:19,670 --> 00:22:24,420

But the format of your resume sent assaye a function of my expertise.



331

00:22:24,450 --> 00:22:26,370

I don't think it's close.



332

00:22:26,380 --> 00:22:27,620

What about sex.



333

00:22:27,650 --> 00:22:33,110

And you really have citation which is good executive summary it's great.



334

00:22:33,400 --> 00:22:35,420

Found one spelling error.



335

00:22:35,910 --> 00:22:37,950

OK yeah.



336

00:22:38,000 --> 00:22:46,530

In the content marketing and brand messaging on the second page under the CCJ group you read.



337

00:22:46,790 --> 00:22:47,740

Where is it.



338

00:22:51,710 --> 00:23:02,390

So the word my By the second or last line of my lines by White House economic team.



339

00:23:03,250 --> 00:23:09,650

But as an industry I think having your relevant information on the bottom the Thompson might hear your



340

00:23:09,650 --> 00:23:11,710

technical skills is fantastic.



341

00:23:11,710 --> 00:23:17,010

It's so good and so important that when you send out a call for resumes that you get pings back.



342

00:23:17,180 --> 00:23:23,040

I'm sure you know about resume filtering and how that works and you want to be as high as possible.



343

00:23:23,120 --> 00:23:28,360

So write down as much as you can and then obviously how your education is really important.



344

00:23:28,430 --> 00:23:30,930

So that's where out of your resume.



345

00:23:31,220 --> 00:23:31,890

Yeah.



346

00:23:32,150 --> 00:23:37,730

All right so then what about you know my interviewing skills like this like the way I present myself



347

00:23:37,730 --> 00:23:38,390

and things like that.



348

00:23:38,390 --> 00:23:41,990

Is there any feedback that you would have me that would help me improve in that area.



349

00:23:41,990 --> 00:23:42,810

That's true.



350

00:23:43,160 --> 00:23:49,750

So you live totally or you dress like your energy law was great.



351

00:23:49,810 --> 00:23:51,330

It's like you're in your home.



352

00:23:51,380 --> 00:23:54,720

So that's totally fine.



353

00:23:54,800 --> 00:23:56,890

Isn't anything like inappropriate.



354

00:23:56,930 --> 00:23:58,560

So that's good.



355

00:23:59,250 --> 00:24:00,310

It's arms.



356

00:24:00,380 --> 00:24:03,030

Your level of engagement is super high.



357

00:24:03,030 --> 00:24:08,310

I feel like you heard the question that I was asking and you say really bogus which I really like.



358

00:24:08,600 --> 00:24:14,340

You actually intended to talk about the same two or three things Rechab you had.



359

00:24:14,530 --> 00:24:18,400

And as the person is interviewing you that's how you figured out what was important to you.



360

00:24:18,560 --> 00:24:24,460

So you talk a lot about hiring talented people in managing talented people.



361

00:24:24,590 --> 00:24:30,290

You also talked about marketing and content and that seems like it's a huge passion of your CV marketing



362

00:24:30,350 --> 00:24:32,600

and getting in touch with people.



363

00:24:32,920 --> 00:24:34,480

A third thing too.



364

00:24:34,550 --> 00:24:41,630

It seems like you really like to be in the middle of things and to be the focus of a lot of different



365

00:24:41,630 --> 00:24:48,440

projects and people may influence so that you really like being here and that you feel really comfortable



366

00:24:48,440 --> 00:24:49,460

and confident.



367

00:24:49,490 --> 00:24:53,210

So he said you know you've had some very different jobs.



368

00:24:53,210 --> 00:25:00,230

You in general talked about the same function that you served on those teams are really saying you felt



369

00:25:00,230 --> 00:25:02,050

like you served on those teams.



370

00:25:02,380 --> 00:25:03,000

Well the.